When it comes to eCommerce marketing, it is essential that you use social media as well. You can’t afford to ignore all the useful elements of social media. Promoting products and services on social media sites like Facebook and Twitter is very easy. Social media platforms not only help you build an audience but also increase engagement and that is crucial for your business.
Engagement is great but what does it mean if it doesn’t increase visibility? The ultimate goal for all marketing effort is to get more visibility. In this post I have point out the latest trends and strategies to increase the visibility for your eCommerce store.
1. Post at least 3 times a day on Facebook:
It is important your eCommerce site is constantly on social networks because it is vital to creating and maintaining your brand positioning in order to survive the online world. Most of the entrepreneurs have started their online store and all are not expert in creating content that is why here you will get few tips that you can apply without any hesitation and take your business forward.
Post unique content for your followers every day:
Whether it can be a special offer, news, image, any kind of information you can post as long as it’s attracting or inspiring to your followers. However, you need to get in touch with your audience to learn about their preferences and lifestyle. Remember, once you begin publishing the right content, it will improve your chances of having your posts shared. Also, it will more likely be seen by more people as well. As a result, this will directly impact the visibility of your website, its amount of followers and potential buyers.
Select the best time to post:
Here you can see which are the perfect days and times to post your content on social networks. You can do a little research on your own. Depending on the type of the business and the lifestyle of your followers, interactions can occur at different times. According to the research the following are the days and times that work best:
- 12 AM: It is the best time to share things
- 11 AM to 4 PM: It is the best time to post a featured story and news
- Saturdays: is known as the best day to share things and get comments
- 7 PM: You will get maximum involvement after workday
- 5 PM: At this time, more chances of re-tweets happen. Therefore it is the best time to post.
- 12 PM and 6 PM: You will get highest CTR at the end of the workday.
- Wed-Sat-Sun: The maximum involvement and number of clicks are recorded on Wednesday and weekends
- 9 AM to 11 AM: It is the best time to post on weekdays
- Wednesday at 9 AM is the best time to receive the most engagement on Google+
You can use tool to schedule your posts on Facebook and Twitter. A post scheduler saves you time as you work on maintaining your presence on all of the social networks.
2. Use images while posting on Facebook:
Undoubtedly, the best way to get engagement on Facebook is by using images within your posts. People use more images as opposed to only using text. Consequently, this is not only because of the trends. Rather, it has been discovered that that 90% of the information people like to digest happens visually rather than from only text. If you want to promote your article, include the link to the page within the post and attach an image to the post. Research shows that:
- 50% more likes are received from image than any common post in Facebook.
- 104% more comments create a post including an image.
- 84% more clicks are received by posts that include an image and a link that expands on the content compared to those that show only a link and long text.
In my previous blog, I mentioned the science behind getting likes, comments and shares. A good image with a relevant link redirects traffic to your blog or website that you want your followers read. In return you will get more likes, readers as well as buyers.
3. Enhance exposure of your community with social buttons:
The more impression you have on your social networks the more likely it is that you will gain more likes. Embedding the social buttons is the great way to increase the number of impressions on your social networks. Most blogs have social sharing buttons displayed significantly to encourage readers to share the article. Another reason in support of his point is that people tend to voice their concerns more on social media than through email.
Consider some of the places that you can use social buttons:
- Header or footer of the blog and website
- Within your newsletter
- In your email signature
- Within your blog posts
4. Increase visibility with using the power of engagement:
Many online marketers are complaining that their post doesn’t stand out from the crowd. Therefore, if you want people to click the links and share your posts, drive as much of your engagement to Facebook and Twitter as you can. Twitter and Facebook are both powerful platforms. One of the best ways to increase visibility is to the encourage viewers to engage on these platforms. Your followers want to see some excitement from your post. So, creating suspense and ramping up your audience is the best way to engage more people. Creating suspense and build up an audience is the best way to engage more people. If you want to really grab the attention of your audience, try using different strategies on social media. Find what works best for your brand.
5. Start Q & A on Twitter:
Getting involvement in social networks is vital in order to keep loyal active followers and your community in good form. You can arrange a weekly Q&A on Twitter. To begin, choose one day out of the week to host your planned Q&A session. Use it to encourage your community to post opinions about your products, your business, your hobbies or whatever looks relevant. By doing this you will get a great deal of input and data you might not otherwise been able to get a hole of. Additionally, you can provide answers to their questions, using the session as a way to touch base with your customers. Lastly, you can choose their best questions and use them as a kick-starter to write your next blog post on.
The question and answer session will help drive more traffic, create more involvement and more allow visibility to your brand. Remember, questions brings comments that can help you improve your website rank. Also, your customer will be satisfied not only because their questions were answered. They will be satisfied because someone is took the time and care to listen to their concerns.
6. Create board on Pinterest:
Pinterest has become the fastest growing social network site. It is the best way to provide extra value, information and special deals on complimentary products that you don’t necessarily sell. These extras all get passed on to your customer.
For example, your store sells sports shoes and you would like to provide additional value to your consumers. The best way to accomplish this is to create a board on Pinterest. Use this board to pin a complete range of complimentary products that your customers may want to buy. The stores and other sites that your board promotes attract attention and you will drive more traffic to your store. However, you need to connect all your marketing channels around this board. This way you’ll ensure you are driving traffic to your Pinterest board from your social accounts, newsletter and blog posts.
7. Use an infographic:
Nowadays, infographics have become very popular. Investing in a professionally designed infographic is a great way to get huge traffic to your website. Additionally, it will help you get a number of high-value back-links that are great for SEO perspective. Investing your money in a quality infographic is worth the time for your business.
So spend time on research, find out interesting topic and cover all the important topics in your infographic. Infographics could be created by almost any online store. When shared, it could easily have many blogs and news sites would link back to it. Thus, this will result in thousands of visitors to your blog.
Analyze this strategy and apply to your eCommerce site. Once you read, I hope that you have a great opportunity to take full advantage of the advice mentioned in this post. I would love to hear how some of these strategies are working to help you to build your online business. In conclusion, if you have started your campaigns and promotions using these methods or perhaps new tricks not listed here. Please feel free to let us know in the comment box below.