Mobile Apps Marketing Simplified For Developers & Non-Marketers

Picture of Jimit Bagadiya

by Jimit Bagadiya

SocialPilot has discontinue this feature since January 2016

There’s no doubt now that mobile apps are everywhere and the demand is only growing.  This has caused a sharp increase in a number of app developers as well.  Now, app developers fight for media attention in hopes of going viral.  Unfortunately, this doesn't happen for everyone.  In fact, many well-developed apps go unnoticed in the app store simply because they got out-shined by a viral app.

Mobile Apps Marketing

Are you an app developer?  If so, which side of the app marketing spectrum have you landed on?  We’re assuming if you’re here, you’re probably looking for solutions, which means you could use some mobile app marketing help.  You’re in luck!

Our developers recognized the need for more convenient mobile app marketing solutions.  This inspired some new app-friendly marketing features that have just been added to our automated social media post tool, SocialPilot.

What’s Wrong for Developer with Mobile App Marketing?

    • If you’re in the app industry, then you understand the importance of spreading the word about your app.  You need to get your app listed in online stores, reviewed by fans, and mentioned on social media.  With millions of developers out there with the same goal though, it’s rare to break through the crowd and go viral.
    • You can’t sit back and wait for the downloads to happen; you have to go out and get them.  That’s where mobile app marketing comes in.  The only problem is you’re a developer, not a marketer.
    • Many developers deny their ignorance of Internet marketing strategy and assume they know enough to get the job done.  While they may be great at creating amazing apps, they don’t necessarily understand that marketing can take lots of time and energy.
    • Another common hang-up is the budget.  After investing a lot of time and money into the development of the app, some find it difficult to find the funds necessary to launch a full marketing campaign or to hire someone else to do it for them.  Unfortunately in marketing though, you have to spend money to make money.  They needs to spend money for many tools for marketing, analysis and tracking the trends.

So, What's the solution for this?

Promote apps on social media

After weeks of blog writing, ad buying, and social media post writing, many developers tire of their marketing campaign.  This leads to a lack of posts, which in turn leads to a lack of buzz for the app.

If you want the downloads to keep coming, you’ll need to continue posting and marketing.

This gets really repetitive, especially if you keep having to describe your app and its features over and over again.

Here comes the "Promote mobile apps" feature of SocialPilot for long term app marketing strategy.  SocialPilot allows you to schedule more than a month’s worth of posts at once.  Plus, it will post to multiple platforms for you, while you only enter the information once.

With Promote Mobile Apps feature, developers can easily integrate iOS app store & Google play store accounts . SocialPilot will automatically grab all your mobile application information so that you don't need to waste time for manually entering the data. All you need to do is add your iOS App Store & Google play store developer URLs.

Add mobile app store URL

Once all your apps are all set at SocialPilot, you can start scheduling automated posts to promote mobile apps with the click of a button.  It will even come up with the best hashtags for each post, increasing your chances of going viral.

App promotion

With SocialPilot, what used to be a daily process for app marketing has turned into a once a month process.  This drastically reduces the amount of time and effort an app developer has to spend marketing their app. If you’re about to launch your first mobile app marketing campaign, we encourage you to try our suggested strategies.

Give it a try for free


Picture of Jimit Bagadiya

Jimit Bagadiya

Jimit Bagadiya is the co-founder and CEO at SocialPilot. He brings 13 years of leadership experience in building SaaS platforms. He divides his time between working with his team on product engineering and maintaining a good customer happiness quotient. He aims to bring SocialPilot to the forefront of social business.