Steps to Select the Right Social Media Management Tool – For Small Agencies

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by Chandraveer Singh

Social media marketing is not an easy mountain to summit. An agency that has recently scaled its business or has outgrown its current social media management needs is in dire need of automation.

What would be the accurate solution? The perfect social media management tools.

But how can you define what one is perfect for you? We, at SocialPilot, have chalked out the journey of a small agency or social media marketing agency

The infographic below highlights the various stages and factors a small agency owner should keep in mind before zeroing in on a social media management tool.

The journey of the small agency owner or the social media manager centers around:

Discovery: Listing the need of the hour as well as the need of the decade (let’s keep it five years). List down what are the needs of your customer today and even five years down the line.

Research: Identifying the various opportunities and options available in the market.

Analysis: Understanding what basic features you require, and what features can give you an edge over the competition.

Decision: Always! Always! Always! try it out before committing to a subscription. See whether it resonates with your needs or not.

But before diving into the infographic, take a look at our exciting upcoming webinar – “How to Increase Engagement for Marketing Agencies?

Save your seat and learn the best tips and tricks from industry experts to build a long-lasting connection with your clients and prospects.

Now, back to the infographic!


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Chandraveer Singh

Chandraveer is a content writer at SocialPilot. Writing well researched and quality content is his forte. He is an avid reader of cat memes and tries very hard to put them in company blogs. He also loves to write his bio in the third person.
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