When it comes to the online marketplace, Etsy is the key for makers, designers and small businesses to achieve more visibility and increase sales. If you want to get your shop noticed, you need to think about better promotion strategies. Promoting your Etsy store is an excellent way to increase sales and make your craft business into a great source of an income.
Social media is the best platform for all kind of businesses to promote their products. This is because it offers a wide audience and reach. If you want to make an impact on your customers and increase your online presence then social media is the right direction for you. Social media is the easiest and most affordable way of marketing. Here I have mentioned a few tips so that promoting your Etsy products is much easier on you.
1. Engaged Your Fans:
Keep in mind content is king on any social media platform. If you share unique and creative content, users will engage with your brand. Interesting content can liven up your social pages and make them appear more active and approachable. Therefore, it is a great idea to share good articles or images that are relevant to your Etsy store. The idea is to find great and relevant content and publish it frequently. Make sure to involve your fans in the creation process. You should be encouraging engagement, sharing your ideas and getting feedback from them as well. As a result, you will get more followers on social media as well as increase engagement with your posts.
2. Pin Good Quality Pictures On Pinterest:
Post attractive pictures of your products. Also, you can even post pictures of your manufacturing process to give your customers a small hint on how you create your products. Post high-quality images on Pinterest as well. This is an excellent way to stand out from your competition and immediately grab viewer’s attention.
In my previous article, I have explained how to use Pinterest to get more traffic to your blog. Therefore, whenever you launch the new product to your store, post pictures every time and encourage customer to buy your products. Whenever you find an attractive image on Pinterest, pin it your blog or share so they can also pin your image as well. Pinterest is the perfect place to share your wonderful creations, connect with customers and find inspiration.
3. Start Blogging:
Blogging is one of the great ways to promote your products. However, the blog itself is not the key to success. It’s what your blog is about that is important. Consequently, your blog should not just be one big advertisement for your products. Hence, it should be a place where your readers can get to know more about yourself and your work. It should also be a welcome place where they can interact with you and watch how you during product creation.
Therefore, a good rule of thumb is to not only advertise your product, but engage the customer with your products. For example, don’t post something along the lines of “I just listed this Jewelry, buy them here”. Instead of post something like this instead: “Look to above post I created my latest earrings”. If you don’t have any idea of what to write about in your blog, consider topics such as personal reflections. What is happening in your life? Another important thing you need to consider is that you need to write frequently. Therefore, you should be at least writing once a week to increase your readers and followers.
4. Networking And Participating In Groups:
There are more than 800,000 sellers on Etsy this means there are many people are there with the same interest. When it comes to social media, you’ll find many groups about Etsy on Facebook. My suggestion is that you join them and share your products to those groups. There are also marketing groups that will assist you to increase your visibility and likes on Facebook. Start networking and participating in such groups by liking and commenting on other peoples post. Make sure your posts are genuine and relevant to what is being discussed. By all means, make sure you are actually adding to the discussion instead of just fluffing your way through the comments. If you like someone’s post, they just may like yours also. When you share your posts to the group, you will more than likely get more user engagement.
5. Use Hashtags Creatively:
Social media networks such as Facebook and Twitter supports hashtags. You can use hashtags relevant to your posts so that they become easy to discover. Also, you can monitor the topics and hashtags and make it a point to include them in your daily posts.
Use hashtags as ways to:
- Promote your products by using latest hashtag topics
- Also, take part in general discussions about the special topic (search topic about your craft, art and some of the other popular items)
- Create interest in a marketing campaign by creating a unique hashtag just for your contest
6. Automate Promoting On Social Media:
When it comes to a retailer, social media is the primary source of all business. No matter what type of business you are doing, having an established presence on a social media platform helps you a lot. You can engage your customers and your fans to find new followers. The best tip with social media is to be active, consistent and interesting. However, when you do this thing manually, remember that it is a time-taking activity. Consequently, it might be a good idea to consider utilizing an automation tool for your posts. Remember, in the world of business, time is money. Your marketing time is very precious. Find the best tool to help you get the most out of your time.
There are so many automation tools to choose from that can help you schedule your products to be promoted on social media. In fact, promoting your products on multiple platforms at once (i.e. Facebook, Twitter, LinkedIn, Tumblr and Pinterest) can cost a considerable amount of time and effort. Therefore we are thankful to be able to share a tool that rises above the rest. The app/extension known as SocialPilot will help you integrate your Etsy store so that it is easier to automate social media promotions. You can easily schedule your posts for a entire month easily and efficiently all in once place.
7. Maintain Consistency On Social Media:
You’ll need to continue posting even if you are getting a lots of engagement on your pages, still you need to post twice or thrice to maintain a constant stream of engaging posts. When you start losing consistency with your content, your customer will eventually lose interest in the content you post. Keep up with your posts and, more importantly, with your replies. Try to reply immediately on social media when you get a message or complaint. Establishing and maintaining a presence on social media means just that. You have to be present and participating.
Social media is the place where you need to be consistent and creative with your posts in order to get more engagement from your customers. Post content that you and your customer will find interesting to read and share on social media. If it is something that you would enjoy, like-minded customers will take the time to enjoy the same thing.
Do you have any strategies to share?
Please apply the above tips and experiment to see how it might work for your Etsy store. I would love to hear any additional ways you’ve found to creatively promote your Etsy store. If you have discovered a new way to promote your store, please feel free to share your experience in the comment box below.