{"id":716767,"date":"2024-11-28T11:20:49","date_gmt":"2024-11-28T11:20:49","guid":{"rendered":"https:\/\/www.socialpilot.co\/?p=716767"},"modified":"2025-01-31T05:26:20","modified_gmt":"2025-01-31T05:26:20","slug":"synup-vs-brightlocal","status":"publish","type":"post","link":"https:\/\/www.socialpilot.co\/es\/reviews\/comparison\/synup-vs-brightlocal","title":{"rendered":"Synup vs BrightLocal: \u00bfQu\u00e9 plataforma es mejor para su negocio?"},"content":{"rendered":"

Think as a customer for a minute. Aren\u2019t you likely to make a purchase if others around you agree that it is a good choice? Customers like you would trust reviews more than traditional advertising because they’re coming from real people who have issues just like you. And when it comes to making a purchase, positive reviews can be the deciding factor.<\/p>\n

Elegir la herramienta de gesti\u00f3n de rese\u00f1as adecuada puede marcar una gran diferencia en su reputaci\u00f3n online. Synup y BrightLocal son dos opciones populares, pero \u00bfcu\u00e1l es la m\u00e1s adecuada para su negocio?<\/p>\n

In this blog, we’ll discuss Synup vs. BrightLocal, breaking down the key features and benefits of both platforms. We’ll also compare their pricing, ease of use, and overall effectiveness in helping you manage your online reviews.<\/p>\n

Aparte de eso, tambi\u00e9n hablaremos de SocialPilot Reviews, que es una alternativa cre\u00edble tanto a Synup como a BrightLocal.<\/p>\n

Resumen r\u00e1pido de Synup frente a BrightLocal<\/strong><\/h2>\n

Seg\u00fan nuestra experiencia, tanto Synup como BrightLocal son herramientas similares. Sin embargo, en nuestra opini\u00f3n, Synup supera a BrightLocal por su asequibilidad y su capacidad para gestionar las redes sociales y las opiniones de los clientes.<\/p>\n\n\n

\n \n
\n \n\n \n \n \n \n \n \n \n \n \n \n \n
<\/th>\n \n
\n \"Synup\"\n <\/div>\n

Synup<\/p>\n <\/th>\n

\n
\n \"BrightLocal\"\n <\/div>\n

BrightLocal<\/p>\n <\/th>\n

\n
\n \n \"SocialPilot\n <\/a>\n <\/div>\n

SocialPilot Reviews<\/p>\n <\/th>\n <\/tr>\n\n

N\u00famero de Review<\/td>\n 266<\/td>\n 221<\/td>\n 812<\/td>\n <\/tr>\n
Clasificaci\u00f3n general por estrellas<\/td>\n \n\n
<\/i><\/i><\/i><\/i><\/i><\/div><\/td>\n \n\n
<\/i><\/i><\/i><\/i><\/i><\/div><\/td>\n \n\n
<\/i><\/i><\/i><\/i><\/i><\/div><\/td>\n <\/tr>\n
Facilidad de uso<\/td>\n \n
<\/i><\/i><\/i><\/i><\/i><\/div> <\/td>\n \n
<\/i><\/i><\/i><\/i><\/i><\/div> <\/td>\n \n
<\/i><\/i><\/i><\/i><\/i><\/div> <\/td>\n <\/tr>\n
Calidad del apoyo<\/td>\n
<\/i><\/i><\/i><\/i><\/i><\/div> <\/td>\n
<\/i><\/i><\/i><\/i><\/i><\/div> <\/td>\n
<\/i><\/i><\/i><\/i><\/i><\/div> <\/td>\n <\/tr>\n
Facilidad de instalaci\u00f3n<\/td>\n
<\/i><\/i><\/i><\/i><\/i><\/div> <\/td>\n
<\/i><\/i><\/i><\/i><\/i><\/div> <\/td>\n
<\/i><\/i><\/i><\/i><\/i><\/div> <\/td>\n <\/tr>\n\n\n
Precios m\u00ednimos<\/td>\n \n \n $34.99\/Mes<\/strong> \n <\/td>\n \n \n $39\/Mes<\/strong> \n <\/td>\n \n \n Gratis \n <\/td>\n <\/tr>\n \n\n\n
Review Gesti\u00f3n<\/td>\n \n \n \"consulte\" <\/td>\n \n \"consulte\" <\/td>\n \n \"consulte\" <\/td>\n \n <\/tr>\n\n\n
Gesti\u00f3n de redes sociales<\/td>\n \n \n \"consulte\" <\/td>\n \n \"consulte\" <\/td>\n \n \"consulte\" <\/td>\n \n <\/tr>\n\n\n
Ideal para<\/td>\n \n\n Grandes empresas, medianas empresas y peque\u00f1as empresas\n \n <\/td>\n \n\n Medianas empresas, peque\u00f1as empresas y agencias\n \n <\/td>\n \n\n Marketing Agencies, SMBs, Multi-Location Brands & Professionals\n \n <\/td>\n <\/tr>\n\n\n \n
<\/td>\n \n\n \n Visitar el sitio web <\/a>\n<\/td>\n\n\n\n\n \n Visitar el sitio web <\/a>\n<\/td>\n\n\n\n\n \n 14 d\u00edas de prueba <\/a>\n<\/td>\n\n\n\n <\/tr>\n\n \n\n <\/table>\n <\/div>\n<\/div>\n

Hemos utilizado tanto Synup como BrightLocal, y creemos que ambas son una buena opci\u00f3n empresarial si tiene necesidades complejas de gesti\u00f3n de rese\u00f1as. Synup ofrece un amplio conjunto de funciones, incluida la gesti\u00f3n de redes sociales, lo que la convierte en una potente herramienta para las empresas que desean integrar su estrategia de gesti\u00f3n de rese\u00f1as con sus esfuerzos generales de marketing. Gracias a la facilidad de configuraci\u00f3n y uso a partir de entonces, creemos que Synup puede ser una ventaja significativa para las grandes organizaciones.<\/p>\n

Por otro lado, BrightLocal es una opci\u00f3n popular para las empresas que buscan una plataforma de gesti\u00f3n de rese\u00f1as sencilla y f\u00e1cil de usar. La plataforma es id\u00f3nea para medianas empresas y agencias. Una interfaz centralizada y un s\u00f3lido servicio de atenci\u00f3n al cliente facilitan el seguimiento, la respuesta y la generaci\u00f3n de opiniones en varias plataformas.<\/p>\n

Visi\u00f3n general de Synup<\/strong><\/h3>\n

Synup impressed us with its ability to collect reviews from multiple review platforms and make it easy to respond to them. It provides good analytics support, helping see how businesses’ online reputation is trending and identifying problem areas where improvement is needed.<\/p>\n

The best part for us was that it uses smart technology for feedback analysis, so you know exactly what people like and don’t hate about your business. With Synup, you have you can automate responses, monitor performance, and increase your review volume effortlessly.<\/p>\n

Sin embargo, el \u00fanico inconveniente que observamos es que la atenci\u00f3n al cliente podr\u00eda ser mejor y<\/p>\n

more responsive. At times, it takes time to get a response. Additionally, Synup’s user interface could use some improvement. Although the dashboard is centralized, it can be quite complex for new users and may take some time to get the hang of.<\/p>\n

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\n
\n

Usuario verificado en Staffing and Recruiting<\/p>\n<\/div>\n

We have been using Synup to effectively manage our listings information and our online reviews. Their customer support has been very helpful and available. We recently added Synup’s pages app. Their team did an outstanding job with the design, matching our website’s design. The app works smoothly and is a much more functional tool than our previous solution. Their team was responsive and worked with us to adjust and troubleshoot solutions to work with the limitations of our website. We’ve been very satisfied with our continued use of Synup’s services<\/p>\n

Verificado G2 Review<\/a><\/p>\n<\/div>\n<\/div>\n

Visi\u00f3n general de BrightLocal<\/strong><\/h3>\n

BrightLocal is a review management tool designed to help businesses shine online. It monitors reviews across multiple platforms, such as Google and Yelp, ensuring you’re always in the loop about customer feedback. If a negative review pops up, you’ll receive an instant notification to address the issue promptly.<\/p>\n

La plataforma tambi\u00e9n aumenta el volumen de opiniones enviando solicitudes autom\u00e1ticas a los clientes. Con una interfaz f\u00e1cil de usar y un equipo de asistencia receptivo, BrightLocal hace que la gesti\u00f3n de las rese\u00f1as sea sencilla y eficaz.<\/p>\n

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Usuario verificado en Software inform\u00e1tico<\/p>\n<\/div>\n

El coste es razonable. T\u00fa creas la campa\u00f1a y ellos hacen el resto.<\/p>\n

Verificado G2 Review<\/a><\/p>\n<\/div>\n<\/div>\n

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SocialPilot Reviews<\/a> makes it very simple to gather reviews from your customers. With SocialPilot reviews, you can send automatic emails or text messages to ask for feedback, and it’s really simple to set up. In addition, we found that it works seamlessly with Twilio, so your customers will get the messages quickly and reliably.<\/p>\n

If you have a business with multiple locations, SocialPilot Reviews is a lifesaver. It’s really easy to set up different brands and locations, so you can manage reviews for all of them in one place.<\/p>\n

Another great feature is the AI-powered responses. SocialPilot Reviews can automatically respond to reviews, so you don’t have to do it yourself. This helps you respond to customers quickly and professionally, which is important for building a good reputation.<\/p>\n

The best part is that SocialPilot Reviews is affordable. For just $25 a month, you can get a lot of great features, including unlimited users, email credits, and the ability to manage multiple locations. It’s an excellent value for the price, and it’s easy to see why it’s a popular choice for businesses of all sizes.<\/p>\n<\/div>\n

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Tammy C.<\/p>\n<\/div>\n

Social Pilot is easy to set up and easy to use. We’ve never needed support other than live chat, but reps were fast and helpful. It is the best mid-range social management platform on the market.<\/p>\n

Verificado GetApp Review<\/a><\/p>\n<\/div>\n<\/div>\n

Synup frente a BrightLocal: Comparaci\u00f3n de funciones cara a cara<\/strong><\/h2>\n

1. Review Gesti\u00f3n<\/strong><\/h3>\n

Synup es el claro ganador en lo que respecta a la gesti\u00f3n de rese\u00f1as. Mientras que BrightLocal ofrece una s\u00f3lida funcionalidad b\u00e1sica, Synup’s comprehensive approach makes it the better choice for businesses <\/strong>que buscan gestionar y mejorar su reputaci\u00f3n en l\u00ednea de forma eficaz.<\/p>\n\n\n

\n \n
\n \n\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n
<\/th>\n \n
\n \"Synup\"\n <\/div>\n

Synup<\/p>\n <\/th>\n

\n
\n \"BrightLocal\"\n <\/div>\n

BrightLocal<\/p>\n <\/th>\n

\n
\n \n \"SocialPilot\n <\/a>\n <\/div>\n

SocialPilot Reviews<\/p>\n <\/th>\n <\/tr>\n \n\n\n

Colecci\u00f3n Review<\/td>\n \n \n \"consulte\" <\/td>\n \n \"consulte\" <\/td>\n \n \"consulte\" <\/td>\n \n <\/tr>\n\n\n
Control Review<\/td>\n \n \n \"consulte\" <\/td>\n \n \"consulte\" <\/td>\n \n \"consulte\" <\/td>\n \n <\/tr>\n\n\n\n
Review Respuesta<\/td>\n \n \n \"consulte\" <\/td>\n \n \"consulte\" <\/td>\n \n \"consulte\" <\/td>\n \n <\/tr>\n\n\n
Comparte Review en las redes sociales<\/td>\n \n \n \"consulte\" <\/td>\n \n \"consulte\" <\/td>\n \n \"consulte\" <\/td>\n \n <\/tr>\n\n\n
Gestionar varios sitios Review<\/td>\n \n \n \"consulte\" <\/td>\n \n \"consulte\" <\/td>\n \n \"consulte\" <\/td>\n \n <\/tr>\n\n\n
Respuesta automatizada AI Review (respuesta autom\u00e1tica)<\/td>\n \n \n \"consulte\" <\/td>\n \n \"consulte\" <\/td>\n \n \"consulte\" <\/td>\n \n <\/tr>\n\n\n
Campa\u00f1a personalizada por correo electr\u00f3nico y SMS<\/td>\n \n \n \"consulte\" <\/td>\n \n \"consulte\" <\/td>\n \n \"consulte\" <\/td>\n \n <\/tr>\n\n
An\u00e1lisis del sentimiento<\/td>\n \n \n \"consulte\" <\/td>\n \n \"consulte\" <\/td>\n \n \"consulte\" <\/td>\n \n <\/tr>\n\n
Facilita la colaboraci\u00f3n en equipo<\/td>\n \n \n \"consulte\" <\/td>\n \n \"consulte\" <\/td>\n \n \"consulte\" <\/td>\n \n <\/tr>\n\n\n
Plantilla de respuesta inteligente<\/td>\n \n \n \"consulte\" <\/td>\n \n \"consulte\" <\/td>\n \n \"consulte\" <\/td>\n \n <\/tr>\n\n\n
Campa\u00f1as automatizadas por SMS y correo electr\u00f3nico<\/td>\n \n \n \"consulte\" <\/td>\n \n \"consulte\" <\/td>\n \n \"consulte\" <\/td>\n \n <\/tr>\n\n\n
M\u00e9tricas de las campa\u00f1as de correo electr\u00f3nico<\/td>\n \n \n \"consulte\" <\/td>\n \n \"consulte\" <\/td>\n \n \"consulte\" <\/td>\n \n <\/tr>\n\n\n
M\u00e9tricas de las campa\u00f1as de texto<\/td>\n \n \n \"consulte\" <\/td>\n \n \"consulte\" <\/td>\n \n \"consulte\" <\/td>\n \n <\/tr>\n\n\n
Seguimiento de la competencia<\/td>\n \n \n \"consulte\" <\/td>\n \n \"consulte\" <\/td>\n \n \"consulte\" <\/td>\n \n <\/tr>\n\n\n
Gesti\u00f3n de la informaci\u00f3n<\/td>\n \n \n \"consulte\" <\/td>\n \n \"consulte\" <\/td>\n \n \"consulte\" <\/td>\n \n <\/tr>\n\n\n
<\/td>\n \n\n \n Visitar el sitio web <\/a>\n<\/td>\n\n\n\n \n Visitar el sitio web <\/a>\n<\/td>\n\n\n\n \n 14 d\u00edas de prueba <\/a>\n<\/td>\n\n\n <\/tr>\n\n <\/table>\n <\/div>\n<\/div>\n

Cuando se trata de gestionar la reputaci\u00f3n online de su empresa, Synup y brightLocal se perfilan como dos de los principales contendientes. Ambas herramientas est\u00e1n dise\u00f1adas para ayudar a las empresas a hacer un seguimiento de las rese\u00f1as, responder a los comentarios y fomentar m\u00e1s rese\u00f1as positivas.<\/p>\n

Synup is a very powerful tool that provides comprehensive suite of features, including automated review response, SMS and email campaigns, and detailed metrics. It’s a good choice for your business that want to take a proactive approach to review management.<\/p>\n

BrightLocal, on the other hand, is a more streamlined solution that focuses on the essentials. It allows you to monitor reviews from multiple platforms, respond to feedback, and send review requests to customers. It’s a fine option for businesses that require a simple and easy-to-use tool.<\/p>\n

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SocialPilot Reviews<\/strong><\/a> es la mejor alternativa a Synup y BrightLocal<\/strong>. Se trata de una completa herramienta de gesti\u00f3n de rese\u00f1as que ayuda a recopilar, gestionar y compartir rese\u00f1as en m\u00faltiples plataformas. Con SocialPilot Reviews, puede enviar correos electr\u00f3nicos y mensajes de texto espec\u00edficos a los clientes para pedirles su opini\u00f3n<\/strong>. It’s a simple way to boost your review count and improve your online reputation. And Si alguna vez recibes una cr\u00edtica negativa, SocialPilot Reviews te da las herramientas para gestionarla de forma profesional y eficaz.<\/strong><\/p>\n

Whether you’re a small business looking to enhance local visibility or an agency managing multiple locations of different clients, SocialPilot Reviews has you covered.<\/p>\n<\/div>\n<\/div>\n

2. Atenci\u00f3n al cliente<\/strong><\/h3>\n

BrightLocal parece ser la mejor opci\u00f3n<\/strong> en t\u00e9rminos de atenci\u00f3n al cliente. Ofrece asistencia por chat en directo, lo que puede resultar m\u00e1s c\u00f3modo para los usuarios que busquen ayuda inmediata.<\/p>\n

\n \n
\n \n\n\n\n \n \n \n \n \n \n \n
<\/th>\n \n
\n \"Synup\"\n <\/div>\n

Synup<\/p>\n <\/th>\n

\n
\n \"BrightLocal\"\n <\/div>\n

BrightLocal<\/p>\n <\/th>\n

\n
\n \n \"SocialPilot\n <\/a>\n <\/div>\n

SocialPilot Reviews<\/p>\n <\/th>\n <\/tr>\n \n\n\n

Asistencia por chat en directo<\/td>\n \n \n \"consulte\" <\/td>\n \n \"consulte\" <\/td>\n \n \"consulte\" <\/td>\n \n <\/tr>\n\n\n
Asistencia por correo electr\u00f3nico<\/td>\n \n \n \"consulte\" <\/td>\n \n \"consulte\" <\/td>\n \n \"consulte\" <\/td>\n \n <\/tr>\n\n\n\n
Formaci\u00f3n<\/td>\n \n \n \"consulte\" <\/td>\n \n \"consulte\" <\/td>\n \n \"consulte\" <\/td>\n \n <\/tr>\n\n\n
Soporte de configuraci\u00f3n<\/td>\n \n \n \"consulte\" <\/td>\n \n \"consulte\" <\/td>\n \n \"consulte\" <\/td>\n \n <\/tr>\n\n\n
Gestor de cuentas dedicado<\/td>\n \n \n \"consulte\" <\/td>\n \n \"consulte\" <\/td>\n \n \"consulte\" <\/td>\n \n <\/tr>\n\n\n\n
<\/td>\n \n\n \n Visitar el sitio web <\/a>\n<\/td>\n\n\n\n \n Visitar el sitio web <\/a>\n<\/td>\n\n\n\n \n 14 d\u00edas de prueba <\/a>\n<\/td>\n\n\n <\/tr>\n <\/table>\n <\/div>\n<\/div>\n

BrightLocal y Synup tienen una buena capacidad de atenci\u00f3n al cliente. Sin embargo, BrightLocal va m\u00e1s all\u00e1. No s\u00f3lo ofrece soporte por correo electr\u00f3nico y chat, sino que tambi\u00e9n proporciona recursos de formaci\u00f3n para ayudar a sacar el m\u00e1ximo provecho de su plataforma. No s\u00f3lo eso, sino que sus gestores de cuentas dedicados fueron capaces de proporcionarnos una gran asistencia personalizada.<\/p>\n

Por otro lado, Synup ofrece todo lo que ofrece BrighTLocal, excepto asistencia por chat. Aparte de eso, Synup tambi\u00e9n ofrece formaci\u00f3n, asistencia por correo electr\u00f3nico y gestores de cuentas dedicados que pueden proporcionar asistencia y orientaci\u00f3n personalizadas.<\/p>\n

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SocialPilot Reviews has got your back with quick and easy support. Whether you need help via chat or email, they’re always ready to assist. And to ensure you’re getting the most out of the platform, they offer comprehensive training and setup assistance. It’s like having a personal review management assistant!<\/p>\n

Tambi\u00e9n ofrece un gestor de cuenta dedicado. Este toque personal le garantiza que siempre tendr\u00e1 a alguien a su disposici\u00f3n para ayudarle con sus necesidades espec\u00edficas, desde la resoluci\u00f3n de problemas t\u00e9cnicos hasta el asesoramiento de expertos. <\/p>\n<\/div>\n<\/div>\n

3. Gesti\u00f3n de redes sociales<\/strong><\/h3>\n

Synup tambi\u00e9n cuenta con una s\u00f3lida herramienta de gesti\u00f3n de redes sociales <\/strong>que ofrece funciones basadas en IA, como generaci\u00f3n de contenidos y an\u00e1lisis. Por su parte, BrightLocal no ofrece ninguna funci\u00f3n de gesti\u00f3n de redes sociales.<\/p>\n\n

\n \n
\n \n\n \n \n \n \n \n \n
<\/th>\n \n
\n \"Synup\"\n <\/div>\n

Synup<\/p>\n <\/th>\n

\n
\n \"BrightLocal\"\n <\/div>\n

BrightLocal<\/p>\n <\/th>\n

\n
\n \n \"SocialPilot\n <\/a>\n <\/div>\n

SocialPilot Reviews<\/p>\n <\/th>\n <\/tr>\n \n\n\n

Programaci\u00f3n<\/td>\n \n \n \"consulte\" <\/td>\n \n \"consulte\" <\/td>\n \n \"consulte\" <\/td>\n \n <\/tr>\n\n\n
Anal\u00edtica<\/td>\n \n \n \"consulte\" <\/td>\n \n \"consulte\" <\/td>\n \n \"consulte\" <\/td>\n \n <\/tr>\n\n\n\n
Bandeja de entrada social<\/td>\n \n \n \"consulte\" <\/td>\n \n \"consulte\" <\/td>\n \n \"consulte\" <\/td>\n \n <\/tr>\n\n\n
Colaboraci\u00f3n<\/td>\n \n \n \"consulte\" <\/td>\n \n \"consulte\" <\/td>\n \n \"consulte\" <\/td>\n \n <\/tr>\n\n\n
<\/td>\n \n\n \n Visitar el sitio web <\/a>\n<\/td>\n\n\n\n \n Visitar el sitio web <\/a>\n<\/td>\n\n\n\n \n 14 d\u00edas de prueba <\/a>\n<\/td>\n\n\n <\/tr>\n\n <\/table>\n <\/div>\n<\/div>\n

Aunque BrightLocal ofrece una gran capacidad de gesti\u00f3n de rese\u00f1as, carece de amplias funciones de gesti\u00f3n de redes sociales. En nuestra opini\u00f3n, si necesita una herramienta para gestionar su presencia en las redes sociales adem\u00e1s de sus rese\u00f1as, BrightLocal podr\u00eda no ser la mejor opci\u00f3n. Sin embargo, confiamos en ella como una buena opci\u00f3n si tu objetivo principal es gestionar y mejorar tu reputaci\u00f3n online a trav\u00e9s de las rese\u00f1as.<\/p>\n

At the same time, our experience with Synup review management was satisfactory. On top of that, we were also able to manage our social media with Synup. It helped us to schedule posts, track engagement, and respond to messages. It’s particularly well-suited for businesses that want a unified platform for managing their online presence.<\/p>\n

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SocialPilot isn’t just about review management. It’s also a social media powerhouse. It was very helpful in managing our social media accounts.<\/strong> We loved using features like scheduling posts, getting AI-generated content ideas, and tracking our campaigns’ performance. <\/p>\n

Principales ventajas de la gesti\u00f3n de redes sociales de SocialPilot:<\/p>\n