{"id":504633,"date":"2026-05-01T14:55:55","date_gmt":"2026-05-01T09:25:55","guid":{"rendered":"https:\/\/www.socialpilot.co\/?p=504633"},"modified":"2026-10-30T12:20:27","modified_gmt":"2026-10-30T06:50:27","slug":"best-time-to-post-on-youtube","status":"publish","type":"post","link":"https:\/\/www.socialpilot.co\/pt\/insights\/best-time-to-post-on-youtube","title":{"rendered":"Melhor altura para publicar no YouTube em 2026: v\u00eddeos e curtas-metragens"},"content":{"rendered":"<p>You&#8217;ve spent hours on a video. Good thumbnail. Solid title. You hit publish and nothing happens. Two days later, a similar video from a smaller channel blows past yours. Same niche. Better timing.<\/p>\n<p>Posting time on YouTube isn&#8217;t a minor optimization. For channels with an established audience, shifting your upload window by just a few hours can improve first-24-hour views by 20\u201340% [<a title=\"Visit Alanspicer\" href=\"https:\/\/alanspicer.com\/vidiq-best-time-to-post\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Source<\/a>]. That early boost is what tells the algorithm to push your video to a much larger audience.<\/p>\n<p>So, what is the best time to post on YouTube to get the most out of your videos and shorts?<\/p>\n<p>To answer this question, we\u2019ve analyzed 301k YouTube videos published through SocialPilot by 27k+ YouTube channels.<\/p>\n<p>Let\u2019s break it down.<\/p>\n<h2><strong>TL;DR: Best Times to Post on YouTube by Format<\/strong><\/h2>\n<figure class=\"wp-block-table\">\n<table class=\"has-fixed-layout w-100\">\n<tbody>\n<tr>\n<td><strong>Format<\/strong><\/td>\n<td><strong>Best Upload Time<\/strong><\/td>\n<td><strong>Best Days<\/strong><\/td>\n<td><strong>Worst Time<\/strong><\/td>\n<td><strong>Key Strategy<\/strong><\/td>\n<\/tr>\n<tr>\n<td>Long-form Videos (8+ min)<\/td>\n<td>2\u20134 PM local time<\/td>\n<td>Wed, Thu, Fri (Sun for morning content)<\/td>\n<td>Before 9 AM \u00b7 After 10 PM<\/td>\n<td>Publish 2\u20133 hrs before evening peak<\/td>\n<\/tr>\n<tr>\n<td>YouTube Shorts<\/td>\n<td>12\u20132 PM or 6\u20137 PM local<\/td>\n<td>Fri, Sat, Thu<\/td>\n<td>3\u20137 AM \u00b7 Sun evenings<\/td>\n<td>Catch midday + evening scroll windows<\/td>\n<\/tr>\n<tr>\n<td>B2B \/ Agency Content<\/td>\n<td>9\u201311 AM weekdays<\/td>\n<td>Tue, Wed, Thu<\/td>\n<td>Fri evenings \u00b7 Weekends<\/td>\n<td>Matches work-hour browsing<\/td>\n<\/tr>\n<tr>\n<td>Educational \/ Tutorial<\/td>\n<td>8\u201310 AM weekdays<\/td>\n<td>Mon, Tue, Wed<\/td>\n<td>Late evenings \u00b7 Weekends<\/td>\n<td>Habit-based morning learning<\/td>\n<\/tr>\n<tr>\n<td>Gaming \/ Entertainment<\/td>\n<td>3\u20134 PM weekdays<\/td>\n<td>Thu, Fri, Sat<\/td>\n<td>Monday mornings<\/td>\n<td>Pre-peak upload for 7\u201310 PM audience<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n<div class=\"yellow-alert\">\n<p class=\"h2\">How Have We Discovered the Best Posting Time on YouTube?<\/p>\n<p>SocialPilot analyzed 301k YouTube videos published using SocialPilot Scheduler by 27k YouTube channels, measuring engagement rate normalized per view across industries, content formats, and regions. Normalizing per view rather than raw counts, makes findings applicable whether you have 500 subscribers or 500,000. Data covers publishing patterns and engagement outcomes across industries, geographies, and both long-form and Shorts formats.&lt;<\/p>\n<\/div>\n<h2>When is the Best Time to Post on YouTube<\/h2>\n<p>Here&#8217;s what 301,000 videos analysis reveal:<\/p>\n<p>The best times to post on YouTube are <strong>2\u20134 PM local time on weekdays<\/strong>, with <strong>Wednesday, Thursday, and Friday<\/strong> being the strongest days overall.<\/p>\n<p>But that&#8217;s the aggregate picture and aggregate data hide the most important 2026 finding.<\/p>\n<p><strong>Long-form videos and YouTube Shorts now have almost completely opposite optimal posting windows.<\/strong><\/p>\n<p>Publishing both formats on the same schedule is likely costing you performance on one of them. We break each format out separately below.<\/p>\n<p><strong>Overall aggregate peaks:<\/strong><\/p>\n<div class=\"image-border\"><img decoding=\"async\" class=\"img-fluid wp-image-726795\" title=\"Best Times to Post on YouTube  - Heatmap\" src=\"https:\/\/www.socialpilot.co\/wp-content\/uploads\/2026\/05\/Best-Times-to-Post-on-YouTube-Heatmap.webp\" alt=\"Best Times to Post on YouTube  - Heatmap\" width=\"900\" height=\"546\" \/><\/div>\n<h2>Why Posting Time Matters: How YouTube Decides What to Recommend<\/h2>\n<p>Most creators treat YouTube like a social feed. It isn&#8217;t. YouTube is a recommendation engine and understanding how it makes decisions is the most useful thing you can do for channel growth.<\/p>\n<p>Here&#8217;s what happens the moment you hit publish:<\/p>\n<p><strong>Stage 1: The test pool.<\/strong> YouTube shows your video to a small segment of your subscribers and recent viewers. This is your initial audience. Their behavior determines whether the video gets wider distribution.<\/p>\n<p><strong>Stage 2: Signal collection.<\/strong> The algorithm measures three things:<\/p>\n<ul class=\"wp-block-list\">\n<li>Click-through rate (did people tap your thumbnail?)<\/li>\n<li>Watch time (did they stay?)<\/li>\n<li>Engagement signals (likes, comments, shares).<\/li>\n<\/ul>\n<p>These signals build your <strong>engagement velocity,<\/strong> how fast positive signals accumulate in the first 24\u201348 hours.<\/p>\n<p><strong>Stage 3: Distribution decision.<\/strong> Strong early signals \u2192 YouTube pushes your video to Browse feeds and Suggested videos for a much larger audience. Weak signals \u2192 limited distribution, back-burnered to Search traffic alone.<\/p>\n<p><strong>The 48-hour window is what matters.<\/strong> The majority of a video&#8217;s algorithmic push happens in the first two days. What your initial test pool does in that window determines whether YouTube amplifies or ignores your content.<\/p>\n<p>This is why timing matters, not because there are more people online at 3 PM, but because the right upload time ensures your test pool is active and engaged when your video lands.<\/p>\n<p>Black Friday week is one of these shifts. It&#8217;s also when many marketing tools run their biggest discounts, which we&#8217;ve collected in our <a href=\"https:\/\/www.socialpilot.co\/black-friday-deals-for-marketers\">Black Friday deals for marketers<\/a>.<\/p>\n<h2>Publish Before Peak Strategy: The Most Important Timing Concept in 2026<\/h2>\n<p>Most guides tell you to post when your audience is most active. That advice is wrong.<\/p>\n<p>Here&#8217;s what actually happens when you publish at peak time: your video arrives in the feed without any momentum. YouTube hasn&#8217;t indexed it fully, hasn&#8217;t tested the thumbnail on a sample audience, and hasn&#8217;t sent subscriber notifications yet. You arrive late for your own launch.<\/p>\n<p><strong>The solution: upload 1\u20132 hours before your audience&#8217;s peak.<\/strong><\/p>\n<p><strong>This gives YouTube time to:<\/strong><\/p>\n<ul class=\"wp-block-list\">\n<li>Process and fully index your video<\/li>\n<li>Run thumbnail tests on a small initial sample<\/li>\n<li>Deliver subscriber notifications, ready to click when viewers open the app<\/li>\n<li>Build initial engagement velocity before the bulk of your audience arrives<\/li>\n<\/ul>\n<p>By the time your main audience peaks, the video already has positive early signals. YouTube pushes it with confidence to a much wider audience.<\/p>\n<p><strong>The SocialPilot\u2019s customer case study.<\/strong><\/p>\n<p>A finance content creator using SocialPilot was uploading Shorts late at night because \u201cthat\u2019s when editing got finished.\u201d But YouTube Analytics showed their audience was most active between 6 PM and 8 PM.<\/p>\n<p>They shifted publishing to 4 PM, roughly two hours before peak activity and kept everything else identical: same content style, same thumbnails, same posting frequency.<\/p>\n<p>Results over eight weeks:<\/p>\n<figure class=\"wp-block-table\">\n<table class=\"has-fixed-layout w-100\">\n<tbody>\n<tr>\n<td><strong>Metric<\/strong><\/td>\n<td><strong>Change<\/strong><\/td>\n<\/tr>\n<tr>\n<td>Views\/Impression<\/td>\n<td>+29%<\/td>\n<\/tr>\n<tr>\n<td>Average watch time<\/td>\n<td>+18%<\/td>\n<\/tr>\n<tr>\n<td>Subscriber growth<\/td>\n<td>+22%<\/td>\n<\/tr>\n<tr>\n<td>Content quality<\/td>\n<td>No Change<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n<p>One timing adjustment created a measurable lift in reach and engagement.<\/p>\n<p>That\u2019s the difference between posting when you\u2019re ready and posting when your audience is ready.<\/p>\n<h2>What&#8217;s New in 2026: Long-form Videos and Shorts (Now Have Opposite Peak Times)<\/h2>\n<p>This is the single most important timing update for 2026: long-form videos and YouTube Shorts now perform best at <strong>almost completely opposite times of day<\/strong>.<\/p>\n<figure class=\"wp-block-table\">\n<table class=\"has-fixed-layout w-100\">\n<tbody>\n<tr>\n<td class=\"bg-light\"><\/td>\n<td class=\"bg-light\"><strong>Long-form Videos<\/strong><\/td>\n<td class=\"bg-light\"><strong>YouTube Shorts<\/strong><\/td>\n<\/tr>\n<tr>\n<td>Viewer mindset<\/td>\n<td>Intentional sit-down watching<\/td>\n<td>Passive scroll, micro-sessions<\/td>\n<\/tr>\n<tr>\n<td>Peak viewing window<\/td>\n<td>6\u20139 PM evenings<\/td>\n<td>12\u20133 PM + 7\u20139 PM<\/td>\n<\/tr>\n<tr>\n<td>Best upload time<\/td>\n<td>2\u20134 PM (2\u20133 hrs before evening peak)<\/td>\n<td>12\u20132 PM or 6\u20137 PM<\/td>\n<\/tr>\n<tr>\n<td>Best days<\/td>\n<td>Wed, Thu, Fri (Sun for morning content)<\/td>\n<td>Fri, Sat, Thu<\/td>\n<\/tr>\n<tr>\n<td>Algorithm behaviour<\/td>\n<td>48-hr initial window is critical<\/td>\n<td>Can resurface days or weeks later<\/td>\n<\/tr>\n<tr>\n<td>SocialPilot\u2019s 2026 study finding<\/td>\n<td>Mornings dominate (Sunday 10 AM = peak single slot)<\/td>\n<td>Evenings dominate (Fri 4\u20137 PM = strongest)<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n<p>Our analysis showed that creators posting both formats at the same time often saw weaker performance overall. The channels with the strongest growth treated Shorts and long-form content as separate publishing strategies with different schedules, audience expectations, and engagement patterns.<\/p>\n<p>If you publish both formats, give them separate schedules. Long-form uploads in the early-to-mid afternoon. Shorts in the midday or early evening. Don&#8217;t compete with yourself.<\/p>\n<h2>Best Time to Post Long-form YouTube Videos<\/h2>\n<p>Long-form videos (8+ minutes) require viewer intent. People don&#8217;t stumble into a 15-minute tutorial, they choose to sit down and watch. That means long-form follows a different pattern than Shorts.<\/p>\n<p>Our analysis showed a clear pattern: long-form videos perform best when uploaded a few hours before peak viewing activity, not during it. Publishing earlier gives YouTube time to process, distribute, and test the video before audiences become most active.<\/p>\n<figure class=\"wp-block-table\">\n<table class=\"has-fixed-layout w-100\">\n<tbody>\n<tr>\n<td class=\"bg-light\"><strong>Day<\/strong><\/td>\n<td class=\"bg-light\"><strong>Best Upload Time<\/strong><\/td>\n<td class=\"bg-light\"><strong>Target Peak<\/strong><\/td>\n<td class=\"bg-light\"><strong>Notes<\/strong><\/td>\n<\/tr>\n<tr>\n<td>Monday<\/td>\n<td>2\u20134 PM<\/td>\n<td>6\u20139 PM<\/td>\n<td>Good opener for the week<\/td>\n<\/tr>\n<tr>\n<td>Tuesday<\/td>\n<td>2\u20134 PM<\/td>\n<td>6\u20138 PM<\/td>\n<td>Consistent strong performer<\/td>\n<\/tr>\n<tr>\n<td>Wednesday<\/td>\n<td>3\u20135 PM<\/td>\n<td>7\u20139 PM<\/td>\n<td>Highest median engagement day<\/td>\n<\/tr>\n<tr>\n<td>Thursday<\/td>\n<td>3\u20135 PM<\/td>\n<td>7\u20139 PM<\/td>\n<td>Weekend energy builds<\/td>\n<\/tr>\n<tr>\n<td>Friday<\/td>\n<td>1\u20133 PM<\/td>\n<td>5\u20138 PM<\/td>\n<td>Earlier peak as audiences wind down for the weekend<\/td>\n<\/tr>\n<tr>\n<td>Saturday<\/td>\n<td>8\u201310 AM<\/td>\n<td>11 AM\u20131 PM<\/td>\n<td>Morning sit-down viewing window<\/td>\n<\/tr>\n<tr>\n<td>Sunday<\/td>\n<td>8\u201310 AM<\/td>\n<td>10 AM\u201312 PM<\/td>\n<td>Highest single long-form slot<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n<p><strong>Worst times for long-form:<\/strong> Before 9 AM on weekdays. After 10 PM. These windows produce the lowest engagement velocity because viewers aren&#8217;t in a position to commit to a full video.<\/p>\n<h2>Best Time to Post YouTube Shorts<\/h2>\n<p>Shorts operate on a completely different consumption pattern. Viewers scroll during micro-sessions \u2014 lunch breaks, commutes, the ten minutes before bed. Shorts thrive in these low-attention, high-frequency windows.<\/p>\n<p>This produces <strong>two distinct peak windows<\/strong> that don&#8217;t overlap with long-form:<\/p>\n<figure class=\"wp-block-table\">\n<table class=\"has-fixed-layout w-100\">\n<tbody>\n<tr>\n<td class=\"bg-light\"><strong>Window<\/strong><\/td>\n<td class=\"bg-light\"><strong>Time<\/strong><\/td>\n<td class=\"bg-light\"><strong>Viewer Context<\/strong><\/td>\n<\/tr>\n<tr>\n<td>Midday scroll<\/td>\n<td>12\u20133 PM<\/td>\n<td>Lunch breaks, mid-morning browsing<\/td>\n<\/tr>\n<tr>\n<td>Evening wind-down<\/td>\n<td>7\u20139 PM<\/td>\n<td>Post-work, post-school downtime<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n<p><strong>Best days for Shorts:<\/strong> Friday, Saturday, Thursday. Our 301k+ video study found Friday 4\u20137 PM as the strongest individual Shorts window.<\/p>\n<p><strong>One important difference from long-form:<\/strong> Shorts can resurface days or weeks after publishing if the algorithm finds the right audience later. A Short posted at a suboptimal time can still find its audience. This means <strong>consistency matters more than perfect timing<\/strong> for Shorts, the algorithm rewards regular posting.<\/p>\n<p><strong>Worst times for Shorts:<\/strong> 3\u20137 AM. Sunday evenings.<\/p>\n<h2>Best Time to Post on YouTube by Day of Week<\/h2>\n<figure class=\"wp-block-table\">\n<table class=\"has-fixed-layout w-100\">\n<tbody>\n<tr>\n<td class=\"bg-light\"><strong>Day<\/strong><\/td>\n<td class=\"bg-light\"><strong>Long-form Upload<\/strong><\/td>\n<td class=\"bg-light\"><strong>Shorts Upload<\/strong><\/td>\n<td class=\"bg-light\"><strong>Long-form Viewer Peak<\/strong><\/td>\n<td class=\"bg-light\"><strong>Shorts Viewer Peak<\/strong><\/td>\n<\/tr>\n<tr>\n<td>Monday<\/td>\n<td>2\u20134 PM<\/td>\n<td>7 AM or 12 PM<\/td>\n<td>6\u20139 PM<\/td>\n<td>8\u20139 PM<\/td>\n<\/tr>\n<tr>\n<td>Tuesday<\/td>\n<td>2\u20134 PM<\/td>\n<td>7\u201311 AM or 5\u20137 PM<\/td>\n<td>6\u20138 PM<\/td>\n<td>9\u201310 PM<\/td>\n<\/tr>\n<tr>\n<td>Wednesday<\/td>\n<td>3\u20135 PM<\/td>\n<td>12 PM or 3\u20136 PM<\/td>\n<td>7\u20139 PM<\/td>\n<td>Afternoon<\/td>\n<\/tr>\n<tr>\n<td>Thursday<\/td>\n<td>3\u20135 PM<\/td>\n<td>7\u201311 PM<\/td>\n<td>7\u20138 PM<\/td>\n<td>Evening<\/td>\n<\/tr>\n<tr>\n<td>Friday<\/td>\n<td>1\u20133 PM<\/td>\n<td>7\u20139 AM or 11 AM\u20131 PM<\/td>\n<td>5\u20138 PM<\/td>\n<td>4\u20136 PM + 9\u201311 PM<\/td>\n<\/tr>\n<tr>\n<td>Saturday<\/td>\n<td>8\u201310 AM<\/td>\n<td>9\u201310 AM or 3\u20136 PM<\/td>\n<td>11 AM\u20131 PM<\/td>\n<td>Mid-afternoon<\/td>\n<\/tr>\n<tr>\n<td>Sunday<\/td>\n<td>8\u201310 AM<\/td>\n<td>10\u201311 AM or 3\u20135 PM<\/td>\n<td>10 AM\u201312 PM<\/td>\n<td>9 PM<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n<p>The best time to post on YouTube changes throughout the week because viewer behavior shifts between workdays and weekends. Long-form videos and Shorts also follow different engagement patterns, which means using the same posting schedule for both formats can limit reach.<\/p>\n<p>Below are the strongest posting windows based on our analysis of 27k+ creator channels and current YouTube viewing trends.<\/p>\n<h3>The Best Time to Post on YouTube on Monday<\/h3>\n<p>The best time to post long-form YouTube videos on Monday is between <strong>2\u20134 PM<\/strong>, while Shorts perform best around <strong>7 AM<\/strong> or <strong>12 PM<\/strong>.<\/p>\n<p>Monday audiences typically return to routine-driven viewing habits. Long-form videos gain momentum before evening watch sessions, while Shorts perform better during commute hours and lunchbreak scrolling.<\/p>\n<h3>The Best Time to Post on YouTube on Tuesday<\/h3>\n<p>The best time to post long-form YouTube videos on Tuesday is between <strong>2\u20134 PM<\/strong>, while Shorts perform best between <strong>7\u201311 AM<\/strong> or <strong>5\u20137 PM<\/strong>.<\/p>\n<p>Tuesday consistently showed strong engagement across both formats. Afternoon uploads prepare long-form content for evening viewing peaks, while Shorts benefit from both midday mobile usage and post-work scrolling sessions.<\/p>\n<h3>The Best Time to Post on YouTube on Wednesday<\/h3>\n<p>The best time to post long-form YouTube videos on Wednesday is between <strong>3\u20135 PM<\/strong>, while Shorts perform best around <strong>12 PM<\/strong> or <strong>3\u20136 PM<\/strong>.<\/p>\n<p>Wednesday had some of the strongest midweek engagement levels in our analysis. Shorts performed especially well during afternoon breaks, while long-form content peaked later in the evening.<\/p>\n<h3>The Best Time to Post on YouTube on Thursday<\/h3>\n<p>The best time to post long-form YouTube videos on Thursday is between <strong>3\u20135 PM<\/strong>, while Shorts perform best between <strong>7\u201311 PM<\/strong>.<\/p>\n<p>As the weekend approaches, evening YouTube activity increases noticeably. Thursday evening Shorts showed particularly strong engagement, while long-form content benefited from prime-time viewing sessions.<\/p>\n<h3>The Best Time to Post on YouTube on Friday<\/h3>\n<p>The best time to post long-form YouTube videos on Friday is between <strong>1\u20133 PM<\/strong>, while Shorts perform best around <strong>7\u20139 AM<\/strong> or <strong>11 AM\u20131 PM<\/strong>.<\/p>\n<p>Friday viewing patterns start earlier than most weekdays. Audiences begin shifting into weekend behavior, making midday and late-afternoon posting windows especially effective.<\/p>\n<h3>The Best Time to Post on YouTube on Saturday<\/h3>\n<p>The best time to post long-form YouTube videos on Saturday is between <strong>8\u201310 AM<\/strong>, while Shorts perform best around <strong>9\u201310 AM<\/strong> or <strong>3\u20136 PM<\/strong>.<\/p>\n<p>Saturday audiences engage earlier in the day compared to weekdays. Long-form videos performed best during morning viewing sessions, while Shorts gained stronger traction during afternoon browsing periods.<\/p>\n<h3>The Best Time to Post on YouTube on Sunday<\/h3>\n<p>The best time to post long-form YouTube videos on Sunday is between <strong>8\u201310 AM<\/strong>, while Shorts perform best around <strong>10\u201311 AM<\/strong> or <strong>3\u20135 PM<\/strong>.<\/p>\n<p>Sunday morning remained one of the strongest windows for long-form YouTube content, especially for educational, lifestyle, and entertainment videos. Shorts engagement increased again later in the evening before the workweek restarted.<\/p>\n<h3>Time and Days to Avoid Posting on YouTube<\/h3>\n<figure class=\"wp-block-table\">\n<table class=\"has-fixed-layout w-100\">\n<tbody>\n<tr>\n<td class=\"bg-light\"><strong>Avoid<\/strong><\/td>\n<td class=\"bg-light\"><strong>Why<\/strong><\/td>\n<\/tr>\n<tr>\n<td>Before 9 AM weekdays<\/td>\n<td>Audience in commute or work mode \u2014 low intentional viewing<\/td>\n<\/tr>\n<tr>\n<td>After 10 PM<\/td>\n<td>Smaller active audience, reduced notification delivery<\/td>\n<\/tr>\n<tr>\n<td>Early Saturday morning<\/td>\n<td>Weekend patterns shift later; viewers sleep in<\/td>\n<\/tr>\n<tr>\n<td>Sunday evenings (for Shorts)<\/td>\n<td>Shorts engagement dips significantly Sunday after 8 PM<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n<h2>Factors to Consider Before Posting on YouTube<\/h2>\n<h3>1. Define Your Niche and Audience First<\/h3>\n<p>A gaming channel targeting 16\u201324-year-olds follows completely different viewing patterns than a B2B SaaS tutorial channel targeting marketing managers. Know who you&#8217;re posting for before picking a time window.<\/p>\n<h3>2. Content Type Shapes Optimal Time<\/h3>\n<ul class=\"wp-block-list\">\n<li><strong>Tutorials and educational:<\/strong> 8\u201311 AM. Viewers in learning mode.<\/li>\n<li><strong>Entertainment and gaming:<\/strong> 3\u201310 PM. Downtime viewing.<\/li>\n<li><strong>Food and lifestyle:<\/strong> 11 AM\u20131 PM and 5\u20137 PM. Mealtime context.<\/li>\n<li><strong>Business and finance:<\/strong> 9 AM\u20132 PM. Professional research sessions.<\/li>\n<\/ul>\n<h3>3. Time Zone of Your Target Audience<\/h3>\n<p>Post in your <strong>audience&#8217;s<\/strong> <strong>local time<\/strong>, not yours. If your audience is primarily US East Coast, 3 PM EST catches both Eastern and Central simultaneously while Pacific starts lunch. Use YouTube Studio&#8217;s geographic breakdown to identify your top-audience regions.<\/p>\n<h3>4. Test Across 6\u20138 Uploads Before Drawing Conclusions<\/h3>\n<p>Run the same content type at different times. Track first-24-hour views and engagement rate per view,\u00a0 not raw views, which vary based on thumbnail and title differences. Patterns become clear after a quarter of consistent testing.<\/p>\n<h3>5. Analyze Your Subscribers&#8217; Behaviour<\/h3>\n<p>YouTube Studio&#8217;s &#8220;When your viewers are on YouTube&#8221; heatmap is more accurate than any published study. Check it monthly: seasonal shifts, school calendars, and platform changes all move viewing windows.<\/p>\n<h2>Best Times to Post on YouTube by Location<\/h2>\n<p>All times below reflect your target audience&#8217;s local time, not your upload location.<\/p>\n<h3>US Audience vs. Global Audience<\/h3>\n<p>US audiences follow a clear pattern driven by the Eastern and Pacific time zone overlap:<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Long-form Videos:<\/strong> <strong>3\u20135 PM EST<\/strong> catches both coasts simultaneously<\/li>\n<li><strong>YouTube Shorts<\/strong>: <strong>2\u20134 PM EST<\/strong> for afternoon mobile sessions, <strong>7\u20139 PM EST<\/strong> for evening<\/li>\n<\/ul>\n<p>This timing helps videos gain momentum before evening peak viewing hours across both coasts.<\/p>\n<p>International audiences showed more variation. UK and European audiences leaned slightly later, while Australian audiences showed stronger morning and evening activity patterns. That difference becomes important for channels targeting specific countries instead of a broad global audience.<\/p>\n<h3>Time Zone Conversion Reference<\/h3>\n<figure class=\"wp-block-table\">\n<table class=\"has-fixed-layout w-100\">\n<tbody>\n<tr>\n<td><strong>Audience Local Time<\/strong><\/td>\n<td><strong>EST (US East)<\/strong><\/td>\n<td><strong>PST (US West)<\/strong><\/td>\n<td><strong>GMT (UK)<\/strong><\/td>\n<td><strong>IST (India)<\/strong><\/td>\n<td><strong>AEST (Australia)<\/strong><\/td>\n<\/tr>\n<tr>\n<td>9 AM<\/td>\n<td>9 AM<\/td>\n<td>6 AM<\/td>\n<td>2 PM<\/td>\n<td>7:30 PM<\/td>\n<td>11 PM<\/td>\n<\/tr>\n<tr>\n<td>12 PM<\/td>\n<td>12 PM<\/td>\n<td>9 AM<\/td>\n<td>5 PM<\/td>\n<td>10:30 PM<\/td>\n<td>2 AM<\/td>\n<\/tr>\n<tr>\n<td>3 PM<\/td>\n<td>3 PM<\/td>\n<td>12 PM<\/td>\n<td>8 PM<\/td>\n<td>1:30 AM<\/td>\n<td>5 AM<\/td>\n<\/tr>\n<tr>\n<td>7 PM<\/td>\n<td>7 PM<\/td>\n<td>4 PM<\/td>\n<td>12 AM<\/td>\n<td>6:30 AM<\/td>\n<td>9 AM<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n<h3>Best Time to Post on YouTube \u2014 USA (EDT)<\/h3>\n<div class=\"grey-alert\">\n<ul class=\"mb-0\">\n<li><strong>Monday:<\/strong> 2 PM, 5 PM, 9 PM<\/li>\n<li><strong>Tuesday:<\/strong> 2 PM, 5 PM, 8 PM<\/li>\n<li><strong>Wednesday:<\/strong> 2 PM, 5 PM, 8 PM<\/li>\n<li><strong>Thursday:<\/strong> 12 PM, 3 PM, 6 PM<\/li>\n<li><strong>Friday:<\/strong> 3 PM, 4 PM, 7 PM<\/li>\n<li><strong>Saturday:<\/strong> 9 AM, 11 AM, 4 PM<\/li>\n<li><strong>Sunday:<\/strong> 11 AM, 2 PM, 5 PM<\/li>\n<\/ul>\n<\/div>\n<p>Since the USA has six time zones, we have provided the best posting times in EDT (Eastern Daylight Time). While these times offer a reliable guideline, users in other time zones across the USA will have similar peak engagement periods, simply adjusted to their local time.<\/p>\n<h3>Best Time to Post on YouTube \u2014 Australia (AEST)<\/h3>\n<div class=\"grey-alert\">\n<ul class=\"mb-0\">\n<li><strong>Monday:<\/strong> 7 AM, 12 PM, 5 PM, 8 PM<\/li>\n<li><strong>Tuesday:<\/strong> 8 AM, 1 PM, 8 PM<\/li>\n<li><strong>Wednesday:<\/strong> 7 AM, 11 AM, 5 PM, 8 PM<\/li>\n<li><strong>Thursday:<\/strong> 9 AM, 5 PM, 10 PM<\/li>\n<li><strong>Friday:<\/strong> 9 AM, 1 PM, 2 PM, 6 PM<\/li>\n<li><strong>Saturday:<\/strong> 10 AM, 1 PM, 6 PM<\/li>\n<li><strong>Sunday:<\/strong> 10 AM, 4 PM, 9 PM<\/li>\n<\/ul>\n<\/div>\n<h3>Best Time to Post on YouTube \u2014 India (IST)<\/h3>\n<div class=\"grey-alert\">\n<ul class=\"mb-0\">\n<li><strong>Monday:<\/strong> 6 PM, 8 PM, 10 PM<\/li>\n<li><strong>Tuesday:<\/strong> 6 PM, 8 PM, 10 PM<\/li>\n<li><strong>Wednesday:<\/strong> 6 PM, 8 PM, 10 PM<\/li>\n<li><strong>Thursday:<\/strong> 11 AM, 6 PM, 8 PM, 10 PM<\/li>\n<li><strong>Friday:<\/strong> 11 AM, 6 PM, 8 PM, 10 PM<\/li>\n<li><strong>Saturday:<\/strong> 9 AM, 11 AM, 1 PM<\/li>\n<li><strong>Sunday:<\/strong> 9 AM, 11 AM, 1 PM<\/li>\n<\/ul>\n<\/div>\n<h3>Best Time to Post on YouTube \u2014 Philippines (PHT)<\/h3>\n<div class=\"grey-alert\">\n<ul class=\"mb-0\">\n<li><strong>Monday:<\/strong> 10 AM, 2 PM, 5 PM<\/li>\n<li><strong>Tuesday:<\/strong> 9 AM, 12 PM, 6 PM<\/li>\n<li><strong>Wednesday:<\/strong> 8 AM, 3 PM, 7 PM<\/li>\n<li><strong>Thursday:<\/strong> 10 AM, 2 PM, 6 PM<\/li>\n<li><strong>Friday:<\/strong> 11 AM, 4 PM, 9 PM<\/li>\n<li><strong>Saturday:<\/strong> 9 AM, 1 PM, 6 PM<\/li>\n<li><strong>Sunday:<\/strong> 9 AM, 1 PM, 6 PM<\/li>\n<\/ul>\n<\/div>\n<h3>Best Time to Post on YouTube \u2014 Canada (CTZ)<\/h3>\n<div class=\"grey-alert\">\n<ul class=\"mb-0\">\n<li><strong>Monday:<\/strong> 2 PM, 5 PM, 9 PM<\/li>\n<li><strong>Tuesday:<\/strong> 2 PM, 5 PM, 8 PM<\/li>\n<li><strong>Wednesday:<\/strong> 2 PM, 5 PM, 8 PM<\/li>\n<li><strong>Thursday:<\/strong> 12 PM, 3 PM, 6 PM<\/li>\n<li><strong>Friday:<\/strong> 3 PM, 4 PM, 7 PM<\/li>\n<li><strong>Saturday:<\/strong> 9 AM, 11 AM, 4 PM<\/li>\n<li><strong>Sunday:<\/strong> 11 AM, 2 PM, 5 PM<\/li>\n<\/ul>\n<\/div>\n<h3>Best Time to Post on YouTube \u2014 UK (BST)<\/h3>\n<div class=\"grey-alert\">\n<ul class=\"mb-0\">\n<li><strong>Monday:<\/strong> 2 PM, 4 PM, 6 PM<\/li>\n<li><strong>Tuesday:<\/strong> 10 AM, 4 PM, 6 PM<\/li>\n<li><strong>Wednesday:<\/strong> 11 AM, 4 PM, 7 PM<\/li>\n<li><strong>Thursday:<\/strong> 9 AM, 1 PM, 6 PM<\/li>\n<li><strong>Friday:<\/strong> 2 PM, 5 PM, 8 PM<\/li>\n<li><strong>Saturday:<\/strong> 9 AM, 11 AM, 1 PM<\/li>\n<li><strong>Sunday:<\/strong> 9 AM, 11 AM, 1 PM<\/li>\n<\/ul>\n<\/div>\n<h3>Best Time to Post on YouTube \u2014 Brazil (BRT)<\/h3>\n<div class=\"grey-alert\">\n<ul class=\"mb-0\">\n<li><strong>Monday:<\/strong> 1 PM, 5 PM, 8 PM<\/li>\n<li><strong>Tuesday:<\/strong> 2 PM, 5 PM, 8 PM<\/li>\n<li><strong>Wednesday:<\/strong> 2 PM, 6 PM, 9 PM<\/li>\n<li><strong>Thursday:<\/strong> 12 PM, 3 PM, 7 PM<\/li>\n<li><strong>Friday:<\/strong> 3 PM, 5 PM, 9 PM<\/li>\n<li><strong>Saturday:<\/strong> 10 AM, 1 PM, 5 PM<\/li>\n<li><strong>Sunday:<\/strong> 10 AM, 12 PM, 6 PM<\/li>\n<\/ul>\n<\/div>\n<h3>Best Time to Post on YouTube \u2014 Germany (CET)<\/h3>\n<div class=\"grey-alert\">\n<ul class=\"mb-0\">\n<li><strong>Monday:<\/strong> 2 PM, 5 PM, 7 PM<\/li>\n<li><strong>Tuesday:<\/strong> 11 AM, 4 PM, 7 PM<\/li>\n<li><strong>Wednesday:<\/strong> 12 PM, 5 PM, 8 PM<\/li>\n<li><strong>Thursday:<\/strong> 10 AM, 2 PM, 6 PM<\/li>\n<li><strong>Friday:<\/strong> 2 PM, 6 PM, 8 PM<\/li>\n<li><strong>Saturday:<\/strong> 9 AM, 11 AM, 2 PM<\/li>\n<li><strong>Sunday:<\/strong> 10 AM, 12 PM, 3 PM<\/li>\n<\/ul>\n<\/div>\n<h3>Best Time to Post on YouTube \u2014 Vietnam (ICT)<\/h3>\n<div class=\"grey-alert\">\n<ul class=\"mb-0\">\n<li><strong>Monday:<\/strong> 11 AM, 2 PM, 7 PM<\/li>\n<li><strong>Tuesday:<\/strong> 10 AM, 1 PM, 7 PM<\/li>\n<li><strong>Wednesday:<\/strong> 9 AM, 3 PM, 8 PM<\/li>\n<li><strong>Thursday:<\/strong> 11 AM, 2 PM, 7 PM<\/li>\n<li><strong>Friday:<\/strong> 12 PM, 4 PM, 9 PM<\/li>\n<li><strong>Saturday:<\/strong> 9 AM, 1 PM, 6 PM<\/li>\n<li><strong>Sunday:<\/strong> 10 AM, 1 PM, 7 PM<\/li>\n<\/ul>\n<\/div>\n<h3>Best Time to Post on YouTube \u2014 Indonesia (WIB)<\/h3>\n<div class=\"grey-alert\">\n<ul class=\"mb-0\">\n<li><strong>Monday:<\/strong> 10 AM, 1 PM, 7 PM<\/li>\n<li><strong>Tuesday:<\/strong> 9 AM, 12 PM, 7 PM<\/li>\n<li><strong>Wednesday:<\/strong> 9 AM, 2 PM, 8 PM<\/li>\n<li><strong>Thursday:<\/strong> 10 AM, 2 PM, 7 PM<\/li>\n<li><strong>Friday:<\/strong> 11 AM, 4 PM, 9 PM<\/li>\n<li><strong>Saturday:<\/strong> 9 AM, 12 PM, 6 PM<\/li>\n<li><strong>Sunday:<\/strong> 10 AM, 1 PM, 7 PM<\/li>\n<\/ul>\n<\/div>\n<h2>Best Times to Upload on YouTube by Industry (2026 Data)<\/h2>\n<p>Different industries attract different viewing habits. A gaming audience behaves very differently from a business audience, which means the best posting time for one niche may completely underperform in another. These time windows reflect when viewers in each category are most actively engaging with new content.<\/p>\n<figure class=\"wp-block-table\">\n<table class=\"has-fixed-layout w-100\">\n<tbody>\n<tr>\n<td class=\"bg-light\"><strong>Industry<\/strong><\/td>\n<td class=\"bg-light\"><strong>Best Upload Time<\/strong><\/td>\n<td class=\"bg-light\"><strong>Peak Viewing \/ Live Streaming<\/strong><\/td>\n<td><strong>Notes<\/strong><\/td>\n<\/tr>\n<tr>\n<td>Gaming<\/td>\n<td>3\u20134 PM weekdays<\/td>\n<td>7\u201310 PM<\/td>\n<td>Post-school\/work session. Thu\u2013Fri strongest.<\/td>\n<\/tr>\n<tr>\n<td>Education \/ Tutorial<\/td>\n<td>8\u201310 AM weekdays<\/td>\n<td>9 AM\u201312 PM<\/td>\n<td>Habit-based morning learning. Mon\u2013Wed strongest.<\/td>\n<\/tr>\n<tr>\n<td>Fitness &amp; Health<\/td>\n<td>5\u20137 AM or 5\u20137 PM<\/td>\n<td>6 AM, 10 AM, 7 PM<\/td>\n<td>Pre-workout morning + post-work evening.<\/td>\n<\/tr>\n<tr>\n<td>Beauty &amp; Fashion<\/td>\n<td>10 AM\u201312 PM<\/td>\n<td>11 AM, 3 PM, 8 PM<\/td>\n<td>Mid-morning browse + evening wind-down.<\/td>\n<\/tr>\n<tr>\n<td>Technology<\/td>\n<td>7\u20139 AM or 10 AM\u201312 PM<\/td>\n<td>8 AM, 12 PM, 6 PM<\/td>\n<td>Professional audience browses during commute and lunch.<\/td>\n<\/tr>\n<tr>\n<td>Food &amp; Cooking<\/td>\n<td>9\u201311 AM or 3\u20135 PM<\/td>\n<td>11 AM, 4 PM, 7 PM<\/td>\n<td>Aligned to mealtime interest windows.<\/td>\n<\/tr>\n<tr>\n<td>Entertainment<\/td>\n<td>12\u20132 PM<\/td>\n<td>1 PM, 5 PM, 9 PM<\/td>\n<td>Peaks during unwind time.<\/td>\n<\/tr>\n<tr>\n<td>Travel<\/td>\n<td>9\u201311 AM<\/td>\n<td>10 AM, 2 PM, 6 PM<\/td>\n<td>Leisure browsing windows.<\/td>\n<\/tr>\n<tr>\n<td>Business &amp; Finance<\/td>\n<td>6\u20138 AM or 9\u201310 AM<\/td>\n<td>7 AM, 11 AM, 6 PM<\/td>\n<td>Early morning + work break professional browsing.<\/td>\n<\/tr>\n<tr>\n<td>Kids Content<\/td>\n<td>6\u20138 AM or 1\u20132 PM<\/td>\n<td>8 AM, 3 PM, 7 PM<\/td>\n<td>Before school + after-school windows.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n<h3>1. Gaming<\/h3>\n<p><strong>Best Time to Post:<\/strong> 3\u20134 PM weekdays<\/p>\n<p>Gaming audiences are most active after school and work hours, with peak viewing usually happening between <strong>7\u201310 PM<\/strong>. Thursday and Friday consistently showed the strongest engagement for gaming content.<\/p>\n<h3>2. Education &amp; Tutorials<\/h3>\n<p><strong>Best Time to Post:<\/strong> 8\u201310 AM weekdays<\/p>\n<p>Educational content performs best during morning learning windows when viewers are actively researching, studying, or building routines. Monday through Wednesday showed the strongest consistency.<\/p>\n<h3>3. Fitness &amp; Health<\/h3>\n<p><strong>Best Time to Post:<\/strong> 5\u20137 AM or 5\u20137 PM<\/p>\n<p>Fitness content aligns closely with workout routines. Early mornings perform well for pre-workout motivation, while evening uploads capture audiences finishing work and heading into workouts.<\/p>\n<h3>4. Beauty &amp; Fashion<\/h3>\n<p><strong>Best Time to Post:<\/strong> 10 AM\u201312 PM<\/p>\n<p>Beauty and fashion audiences engage heavily during mid-morning browsing sessions and again later in the evening. Tutorials, GRWMs, and product-focused content consistently performed strongest around these windows.<\/p>\n<h3>5. Technology<\/h3>\n<p><strong>Best Time to Post:<\/strong> 7\u20139 AM or 10 AM\u201312 PM<\/p>\n<p>Tech audiences tend to browse during commutes, work breaks, and lunch hours. Product reviews, AI updates, and industry news saw stronger engagement during weekday mornings and midday windows.<\/p>\n<h3>6. Food &amp; Cooking<\/h3>\n<p><strong>Best Time to Post:<\/strong> 9\u201311 AM or 3\u20135 PM<\/p>\n<p>Food content performs best around meal-planning and mealtime browsing behavior. Morning recipe inspiration and late-afternoon cooking content consistently showed strong engagement.<\/p>\n<h3>7. Entertainment<\/h3>\n<p><strong>Best Time to Post:<\/strong> 12\u20132 PM<\/p>\n<p>Entertainment content peaks during downtime and evening relaxation hours. Midday uploads performed best because they gained traction before evening viewing spikes around <strong>5 PM\u20139 PM<\/strong>.<\/p>\n<h3>8. Travel<\/h3>\n<p><strong>Best Time to Post:<\/strong> 9\u201311 AM<\/p>\n<p>Travel audiences engage most during casual browsing sessions when viewers are exploring destinations, planning trips, or watching aspirational content during leisure hours.<\/p>\n<h3>9. Business &amp; Finance<\/h3>\n<p><strong>Best Time to Post:<\/strong> 6\u20138 AM or 9\u201310 AM<\/p>\n<p>Business and finance audiences behave more like B2B viewers, strongest engagement came during early workday hours, commute windows, and lunch-break browsing sessions.<\/p>\n<h3>10. Kids Content<\/h3>\n<p><strong>Best Time to Post:<\/strong> 6\u20138 AM or 1\u20132 PM<\/p>\n<p>Kids content follows school schedules closely. Early morning uploads performed well before school hours, while afternoon posting captured after-school viewing peaks.<\/p>\n<p>These industry benchmarks are a starting point, not a fixed rule. The strongest-performing creators consistently adjusted their posting schedules based on their own audience activity, geography, and content format.<\/p>\n<h2>B2B vs. B2C: How Your Audience Type Changes Everything<\/h2>\n<p>The largest timing gap most YouTube guides ignore: <strong>who you&#8217;re talking to matters more than what niche you&#8217;re in.<\/strong><\/p>\n<figure class=\"wp-block-table\">\n<table class=\"has-fixed-layout w-100\">\n<tbody>\n<tr>\n<td class=\"bg-light\"><\/td>\n<td><strong>B2B Content<\/strong><\/td>\n<td class=\"bg-light\"><strong>B2C Content<\/strong><\/td>\n<\/tr>\n<tr>\n<td>Typical viewers<\/td>\n<td>Social media managers, marketers, agency buyers<\/td>\n<td>Consumers, enthusiasts, general audiences<\/td>\n<\/tr>\n<tr>\n<td>When they watch<\/td>\n<td>During work hours \u2014 research and decision-making mode<\/td>\n<td>Evenings and weekends \u2014 downtime<\/td>\n<\/tr>\n<tr>\n<td>Best upload time<\/td>\n<td>9\u201311 AM weekdays<\/td>\n<td>3\u20135 PM weekdays<\/td>\n<\/tr>\n<tr>\n<td>Peak viewing window<\/td>\n<td>11 AM\u20132 PM (work break and lunch)<\/td>\n<td>6\u20139 PM<\/td>\n<\/tr>\n<tr>\n<td>Best days<\/td>\n<td>Tue, Wed, Thu<\/td>\n<td>Wed, Thu, Fri<\/td>\n<\/tr>\n<tr>\n<td>Worst time<\/td>\n<td>Friday evenings, weekends<\/td>\n<td>Monday mornings<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n<p>If you&#8217;re publishing for agencies, SaaS buyers, or marketing professionals, like much of SocialPilot audience, the midday window is your target. These viewers are at their desks, in research mode, browsing during lunch or a break between meetings.<\/p>\n<p>B2C content follows evening patterns because consumers decompress after work and school.<\/p>\n<h2>Does Posting Time on YouTube Actually Matter?<\/h2>\n<p><strong>It depends on your channel size.<\/strong> Here&#8217;s the breakdown, without hedging:<\/p>\n<p><strong>For channels with 10,000+ subscribers:<\/strong> Yes, timing matters. Posting 2\u20133 hours before your audience&#8217;s peak can improve first-24-hour views by <strong>20\u201340%<\/strong>. The algorithm has enough subscriber data to run a meaningful initial test, and that early boost compounds. The SociaPilot\u2019s finance channel user case study, +29% impressions from one timing shift, is a real example.<\/p>\n<p><strong>For channels under 1,000 subscribers:<\/strong> Timing is a minor factor. YouTube&#8217;s initial test pool is your subscriber base. If that base is small, the algorithm doesn&#8217;t have enough signals to make dramatically different recommendations regardless of upload hour.<\/p>\n<p><strong>What creators in <\/strong><a title=\"Visit Reddit\" href=\"https:\/\/www.reddit.com\/r\/NewTubers\/comments\/17eu2zi\/anyone_know_what_is_the_best_time_of_the_day_to\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><strong>r\/NewTubers<\/strong><\/a><strong> and r\/youtube consistently say:<\/strong><\/p>\n<p><em>&#8220;By the next day, videos posted at different times tend to reach similar average views anyway. Timing might give a short-term first-hour boost, but it doesn&#8217;t rescue weak content and it&#8217;s the last thing to optimise if your engagement rate is near zero.&#8221;<\/em><\/p>\n<p><strong>The decision framework:<\/strong><\/p>\n<ul class=\"wp-block-list\">\n<li>\u00a0If your engagement rate is near zero, focus on improving your content strategy first. Timing helps amplify good content, it cannot fix weak content.<\/li>\n<li>If your videos already perform well but growth has plateaued, posting time becomes the next optimization lever worth testing.<\/li>\n<li>Channels with under 1K subscribers should prioritize consistency, upload frequency, and content quality over precise timing optimization.<\/li>\n<li>Channels with over 10K subscribers can benefit significantly from timing adjustments. Even shifting uploads 2\u20133 hours before audience peak activity can improve early momentum and reach.<\/li>\n<\/ul>\n<p>The most reliable signal is always your own YouTube Studio heatmap, more accurate than any published study, including this one.<\/p>\n<h2>What YouTube Creators Actually Say About Posting Time<\/h2>\n<p>No large-scale study captures what real creators experience day-to-day. Here&#8217;s what the creator community has found across forums and real channel experiments.<\/p>\n<ul class=\"wp-block-list\">\n<li>Small creators on Reddit communities like <a title=\"Visit Reddit\" href=\"https:\/\/www.reddit.com\/r\/NewTubers\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">r\/NewTubers<\/a> largely agree that posting time has minimal impact for channels under 1K subscribers. Most believe content quality and consistency matter far more than timing at this stage.<\/li>\n<li>Established creators in communities like <a title=\"Visit Reddit\" href=\"https:\/\/www.reddit.com\/r\/youtube\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">r\/youtube<\/a> report that optimal posting times can improve first-24-hour performance by roughly 20\u201340%, especially for channels with larger subscriber bases. The common consensus: timing helps amplify strong content but cannot rescue weak videos.<\/li>\n<li>Real-world experiments from <a title=\"Visit Socialvideoplaza\" href=\"https:\/\/www.socialvideoplaza.com\/en\/articles\/youtube-upload-schedule\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">SocialVideoPlaza<\/a> found that increasing upload frequency alone did not dramatically increase total views. The larger factor was overall channel momentum and posting consistency rather than exact upload hour.<\/li>\n<li>A verified 2026 gaming channel case study from <a title=\"Visit Scalelab\" href=\"https:\/\/www.scalelab.com\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">ScaleLab<\/a> showed strong results after shifting uploads from noon to 4:30 PM to align with a 7 PM audience peak. Over two months, impressions increased by 32% and suggested traffic rose by 41% without changing the content itself.<\/li>\n<li>Shorts creators consistently report that YouTube Shorts can gain traction days or even weeks after publishing. Because of this, creators recommend focusing more on consistency than obsessing over exact posting times for Shorts.<\/li>\n<\/ul>\n<p>The most repeated creator recommendation across forums: use your own YouTube Studio audience heatmap. Go to <strong>YouTube Studio \u2192 Analytics \u2192 Audience \u2192 \u201cWhen your viewers are on YouTube.\u201d<\/strong> That data is usually more accurate for your channel than any general posting guide.<\/p>\n<h2>How to Find Your Own Best YouTube Posting Time (YouTube Studio Guide)<\/h2>\n<p>Generic data is a starting point. Your own channel data is the real answer.<\/p>\n<p><strong>Step 1:<\/strong> Open YouTube Studio. Click <strong>Analytics<\/strong> in the left sidebar.<\/p>\n<div class=\"image-border\"><img decoding=\"async\" class=\"img-fluid alignnone wp-image-504625\" title=\"from YouTube studio select Analytics option\" src=\"https:\/\/www.socialpilot.co\/wp-content\/uploads\/2021\/09\/Analytics-section.jpg\" sizes=\"(max-width: 684px) 100vw, 684px\" srcset=\"https:\/\/www.socialpilot.co\/wp-content\/uploads\/2021\/09\/Analytics-section.jpg 684w, https:\/\/www.socialpilot.co\/wp-content\/uploads\/2021\/09\/Analytics-section-300x168.jpg 300w, https:\/\/www.socialpilot.co\/wp-content\/uploads\/2021\/09\/Analytics-section-359x201.jpg 359w\" alt=\"from YouTube studio select Analytics option\" width=\"684\" height=\"383\" \/><\/div>\n<p><strong>Step 2:<\/strong> Go to the <strong>Audience<\/strong> tab.<\/p>\n<div class=\"image-border\"><img decoding=\"async\" class=\"img-fluid alignnone wp-image-504626\" title=\"In the audience insights tab, you will find detailed performance data\" src=\"https:\/\/www.socialpilot.co\/wp-content\/uploads\/2021\/09\/chanel-analytics.jpg\" sizes=\"(max-width: 684px) 100vw, 684px\" srcset=\"https:\/\/www.socialpilot.co\/wp-content\/uploads\/2021\/09\/chanel-analytics.jpg 684w, https:\/\/www.socialpilot.co\/wp-content\/uploads\/2021\/09\/chanel-analytics-300x270.jpg 300w, https:\/\/www.socialpilot.co\/wp-content\/uploads\/2021\/09\/chanel-analytics-359x323.jpg 359w\" alt=\"In the audience insights tab, you will find detailed performance data\" width=\"684\" height=\"616\" \/><\/div>\n<p><strong>Step 3:<\/strong> Scroll to <strong>&#8220;When your viewers are on YouTube.&#8221;<\/strong> This heatmap shows hour-by-hour audience activity across the week. Darker purple shows that more of your audience is active at that time.<\/p>\n<div class=\"image-border\"><img decoding=\"async\" class=\"img-fluid alignnone wp-image-504627\" title=\"YouTube analytics showing audience's most active time with a heatmap\" src=\"https:\/\/www.socialpilot.co\/wp-content\/uploads\/2021\/09\/graph-shows.jpg\" sizes=\"(max-width: 684px) 100vw, 684px\" srcset=\"https:\/\/www.socialpilot.co\/wp-content\/uploads\/2021\/09\/graph-shows.jpg 684w, https:\/\/www.socialpilot.co\/wp-content\/uploads\/2021\/09\/graph-shows-300x191.jpg 300w, https:\/\/www.socialpilot.co\/wp-content\/uploads\/2021\/09\/graph-shows-359x229.jpg 359w\" alt=\"YouTube analytics showing audience's most active time with a heatmap\" width=\"684\" height=\"436\" \/><\/div>\n<p><strong>Step 4:<\/strong> Find your highest-activity windows. Count back 2\u20133 hours from the darkest blocks. That&#8217;s your optimal upload time.<\/p>\n<p><strong>Step 5:<\/strong> Check this monthly. Audience patterns shift seasonally, back-to-school periods, holidays, and platform-wide changes all move viewing windows.<\/p>\n<p><strong>If your channel is new<\/strong> and the heatmap shows limited data: Track the &#8220;Real time&#8221; section in YouTube Analytics for 4\u20136 weeks. Log views by time in a spreadsheet. Clear patterns emerge after around 10 uploads.<\/p>\n<div class=\"blog-probox\">\n<div class=\"blog-pro-boxnew\"><a title=\"810 Ai Suggested Time To Post\" href=\"https:\/\/help.socialpilot.co\/article\/810-ai-suggested-time-to-post\" rel=\"dofollow\">SocialPilot&#8217;s AI Suggested Time<\/a> feature analyzes your connected YouTube account&#8217;s performance data and recommends optimal posting times automatically, no manual heatmap reading required. You schedule at the recommended time in the same workflow.<\/p>\n<div class=\"image-border\"><img decoding=\"async\" class=\"img-fluid w-100\" title=\"SocialPilot's AI Suggested Time\" src=\"https:\/\/www.socialpilot.co\/wp-content\/uploads\/2026\/05\/SocialPilots-AI-Suggested-Time.webp\" alt=\"SocialPilot's AI Suggested Time\" width=\"684\" height=\"391\" \/><\/div>\n<p class=\"mb-0 mt-4 pt-2 text-right\"><a class=\"blog-trialbtn\" title=\"Start Your 14-day Trial\" href=\"https:\/\/www.socialpilot.co\/plans\" rel=\"dofollow\" data-event=\"ev\" data-category=\"Trial Button\" data-action=\"Blog Pro-tip\" data-label=\"Start Your 14-day Trial\">Start Your 14-day Trial<\/a><\/p>\n<\/div>\n<\/div>\n<h2>How Often Should You Post on YouTube in 2026?<\/h2>\n<p>After timing, the next question is always frequency. For most creators and brands, the ideal YouTube <a title=\"How Often To Post On Social Media\" href=\"https:\/\/www.socialpilot.co\/blog\/how-often-to-post-on-social-media\" rel=\"dofollow\">posting frequency<\/a> is <strong>1\u20132 long videos (8 mins plus) and 3-5 Short per week<\/strong>. That\u2019s frequent enough to stay consistent with the algorithm while still maintaining content quality.<\/p>\n<p>With over <a title=\"Visit Statista\" href=\"https:\/\/www.statista.com\/statistics\/272014\/global-social-networks-ranked-by-number-of-users\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">2.5 billion monthly active users<\/a>, YouTube rewards consistency more than sheer volume. There\u2019s no universal upload formula, some creators grow with weekly uploads, while others succeed posting only a few times per month.<\/p>\n<p>For example, creators like <a title=\"Visit Youtube\" href=\"https:\/\/www.youtube.com\/@MrBeast\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">MrBeast<\/a> often publish just a handful of highly produced videos each month, while gaming and reaction creators may upload far more frequently.<\/p>\n<div class=\"image-border\"><img decoding=\"async\" class=\"img-fluid wp-image-726795\" title=\"Best posting frequency for YouTube\" src=\"https:\/\/www.socialpilot.co\/wp-content\/uploads\/2025\/11\/Best-posting-frequency-for-YouTube.webp\" alt=\"Best posting frequency for YouTube\" width=\"600\" height=\"391\" \/><\/div>\n<p>Our analysis of posting patterns across industries found the median YouTube channel publishes around <strong>12 videos per month<\/strong>, making <strong>3 uploads per week<\/strong> a strong benchmark for most channels.<\/p>\n<p>For <strong>YouTube Shorts<\/strong>, higher frequency tends to work better because Shorts move faster through the algorithm. Posting <strong>5\u20137 Shorts per week<\/strong> is a strong starting point for maintaining reach and discoverability.<\/p>\n<p><strong>What <\/strong><a title=\"Visit Socialvideoplaza\" href=\"https:\/\/www.socialvideoplaza.com\/en\/articles\/youtube-upload-schedule\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><strong>Dexxter Clark&#8217;s channel experiments<\/strong><\/a><strong> found on frequency:<\/strong><\/p>\n<ul class=\"wp-block-list\">\n<li>7 videos\/week produced only ~25% more combined views than 1 video\/week<\/li>\n<li>3x\/week for 4 weeks: no measurable improvement over 1x\/week<\/li>\n<li>Conclusion: <strong>consistency over months beats volume in any given week<\/strong><\/li>\n<\/ul>\n<p><strong>What actually compounds:<\/strong> A channel that posts consistently trains YouTube to expect, and pre-allocate distribution for, each new upload. A channel posting sporadically gets less initial push, even on its best content.<\/p>\n<p>Post at whatever frequency you can sustain for 12 months. That consistency will outperform any burst-and-rest strategy.<\/p>\n<h2>Better Timing, Better YouTube Performance<\/h2>\n<p>The best time to post on YouTube depends on your audience, content format, and location, but clear patterns do exist. Our analysis of 27k+ creators&#8217; channels found that long-form videos perform best a few hours before evening peaks, while Shorts thrive during midday and evening scroll sessions.<\/p>\n<p>Use these benchmarks as a starting point, then refine your schedule with your own YouTube Analytics data and audience behaviour insights. Small timing adjustments can make a measurable difference in reach, watch time, and engagement.<\/p>\n<p>For easier scheduling and smarter publishing, <a title=\"Plans\" href=\"https:\/\/www.socialpilot.co\/plans\" rel=\"dofollow\">try SocialPilot<\/a> to plan YouTube videos and Shorts at the best times, automate posting, and manage your content calendar from one dashboard.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>You&#8217;ve spent hours on a video. Good thumbnail. Solid title. You hit publish and nothing happens. Two days [&hellip;]<\/p>\n","protected":false},"author":1162,"featured_media":745336,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[100797],"tags":[73,40],"review-tool-tags":[],"reviews-compare-tags":[],"class_list":["post-504633","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights","tag-social-media-engagement","tag-youtube"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Best Time to Post on YouTube in 2026 (301K Videos Analyzed)<\/title>\n<meta name=\"description\" content=\"The best times to post on YouTube are 2\u20134 PM local time on weekdays, with Wednesday, Thursday, and Friday being the strongest days overall.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.socialpilot.co\/pt\/insights\/best-time-to-post-on-youtube\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Best Time to Post on YouTube in 2026: Videos and Shorts\" \/>\n<meta property=\"og:description\" content=\"Want maximum engagement on your YouTube videos? Read this blog to know the best time to post on YouTube for more visibility.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.socialpilot.co\/pt\/insights\/best-time-to-post-on-youtube\" \/>\n<meta property=\"og:site_name\" content=\"SocialPilot\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/socialpilot.co\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-01T09:25:55+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-30T06:50:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.socialpilot.co\/wp-content\/uploads\/2026\/05\/Best-Time-to-Post-on-YouTube-in-2026.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"760\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Om Prakash Jakhar\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.socialpilot.co\/wp-content\/uploads\/2026\/05\/Best-Time-to-Post-on-YouTube-in-2026.webp\" \/>\n<meta name=\"twitter:creator\" content=\"@socialpilot_co\" \/>\n<meta name=\"twitter:site\" content=\"@socialpilot_co\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Om Prakash Jakhar\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo estimado de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"23 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.socialpilot.co\\\/insights\\\/best-time-to-post-on-youtube#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.socialpilot.co\\\/insights\\\/best-time-to-post-on-youtube\"},\"author\":{\"name\":\"Om Prakash Jakhar\",\"@id\":\"https:\\\/\\\/www.socialpilot.co\\\/#\\\/schema\\\/person\\\/b607ae56cb7301723fcfa53757af194e\"},\"headline\":\"Best Time to Post on YouTube in 2026: Videos and Shorts\",\"datePublished\":\"2026-05-01T09:25:55+00:00\",\"dateModified\":\"2026-10-30T06:50:27+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.socialpilot.co\\\/insights\\\/best-time-to-post-on-youtube\"},\"wordCount\":4498,\"publisher\":{\"@id\":\"https:\\\/\\\/www.socialpilot.co\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.socialpilot.co\\\/insights\\\/best-time-to-post-on-youtube#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.socialpilot.co\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/Best-Time-to-Post-on-YouTube-in-2026.webp\",\"keywords\":[\"Social Media Engagement\",\"Youtube\"],\"articleSection\":[\"Insights\"],\"inLanguage\":\"pt-PT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.socialpilot.co\\\/insights\\\/best-time-to-post-on-youtube\",\"url\":\"https:\\\/\\\/www.socialpilot.co\\\/insights\\\/best-time-to-post-on-youtube\",\"name\":\"Best Time to Post on YouTube in 2026 (301K Videos Analyzed)\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.socialpilot.co\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.socialpilot.co\\\/insights\\\/best-time-to-post-on-youtube#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.socialpilot.co\\\/insights\\\/best-time-to-post-on-youtube#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.socialpilot.co\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/Best-Time-to-Post-on-YouTube-in-2026.webp\",\"datePublished\":\"2026-05-01T09:25:55+00:00\",\"dateModified\":\"2026-10-30T06:50:27+00:00\",\"description\":\"The best times to post on YouTube are 2\u20134 PM local time on weekdays, with Wednesday, Thursday, and Friday being the strongest days overall.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.socialpilot.co\\\/insights\\\/best-time-to-post-on-youtube#breadcrumb\"},\"inLanguage\":\"pt-PT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.socialpilot.co\\\/insights\\\/best-time-to-post-on-youtube\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-PT\",\"@id\":\"https:\\\/\\\/www.socialpilot.co\\\/insights\\\/best-time-to-post-on-youtube#primaryimage\",\"url\":\"https:\\\/\\\/www.socialpilot.co\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/Best-Time-to-Post-on-YouTube-in-2026.webp\",\"contentUrl\":\"https:\\\/\\\/www.socialpilot.co\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/Best-Time-to-Post-on-YouTube-in-2026.webp\",\"width\":1200,\"height\":760,\"caption\":\"Best Time to Post on YouTube in 2026\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.socialpilot.co\\\/insights\\\/best-time-to-post-on-youtube#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.socialpilot.co\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Insights\",\"item\":\"https:\\\/\\\/www.socialpilot.co\\\/fr\\\/category\\\/insights\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Best Time to Post on YouTube in 2026: Videos and Shorts\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.socialpilot.co\\\/#website\",\"url\":\"https:\\\/\\\/www.socialpilot.co\\\/\",\"name\":\"SocialPilot\",\"description\":\"Social Media Management and Scheduling Tools\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.socialpilot.co\\\/#organization\"},\"alternateName\":\"socialpilot.co\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.socialpilot.co\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-PT\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.socialpilot.co\\\/#organization\",\"name\":\"SocialPilot\",\"alternateName\":\"socialpilot.co\",\"url\":\"https:\\\/\\\/www.socialpilot.co\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-PT\",\"@id\":\"https:\\\/\\\/www.socialpilot.co\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.socialpilot.co\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/socialpilot_logo.svg\",\"contentUrl\":\"https:\\\/\\\/www.socialpilot.co\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/socialpilot_logo.svg\",\"width\":119,\"height\":102,\"caption\":\"SocialPilot\"},\"image\":{\"@id\":\"https:\\\/\\\/www.socialpilot.co\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/socialpilot.co\",\"https:\\\/\\\/x.com\\\/socialpilot_co\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/socialpilot\\\/\",\"https:\\\/\\\/www.instagram.com\\\/socialpilot_co\\\/\",\"https:\\\/\\\/www.youtube.com\\\/@SocialpilotCo\",\"https:\\\/\\\/www.g2.com\\\/products\\\/socialpilot\\\/reviews\",\"https:\\\/\\\/www.capterra.com\\\/p\\\/144332\\\/SocialPilot\\\/\",\"https:\\\/\\\/www.getapp.com\\\/marketing-software\\\/a\\\/socialpilot\\\/\",\"https:\\\/\\\/www.softwareadvice.com\\\/marketing\\\/socialpilot-profile\\\/\",\"https:\\\/\\\/www.trustpilot.com\\\/review\\\/socialpilot.co\",\"https:\\\/\\\/www.selecthub.com\\\/p\\\/social-media-management-software-tools\\\/socialpilot\\\/\",\"https:\\\/\\\/crozdesk.com\\\/software\\\/socialpilot\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.socialpilot.co\\\/#\\\/schema\\\/person\\\/b607ae56cb7301723fcfa53757af194e\",\"name\":\"Om Prakash Jakhar\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-PT\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/84d9c9e8376e36884094cab25af4090c68e1846e33f7d14b2b7279a823503959?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/84d9c9e8376e36884094cab25af4090c68e1846e33f7d14b2b7279a823503959?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/84d9c9e8376e36884094cab25af4090c68e1846e33f7d14b2b7279a823503959?s=96&d=mm&r=g\",\"caption\":\"Om Prakash Jakhar\"},\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/in\\\/om-prakash-jakhar\"],\"url\":\"https:\\\/\\\/www.socialpilot.co\\\/pt\\\/author\\\/om-prakash-jakhar\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Melhor altura para publicar no YouTube em 2026 (301 mil v\u00eddeos analisados)","description":"As melhores horas para publicar no YouTube s\u00e3o entre as 14 e as 16 horas, hora local, nos dias \u00fateis, sendo as quartas, quintas e sextas-feiras os dias mais fortes em geral.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.socialpilot.co\/pt\/insights\/best-time-to-post-on-youtube","og_locale":"pt_PT","og_type":"article","og_title":"Best Time to Post on YouTube in 2026: Videos and Shorts","og_description":"Want maximum engagement on your YouTube videos? Read this blog to know the best time to post on YouTube for more visibility.","og_url":"https:\/\/www.socialpilot.co\/pt\/insights\/best-time-to-post-on-youtube","og_site_name":"SocialPilot","article_publisher":"https:\/\/www.facebook.com\/socialpilot.co","article_published_time":"2026-05-01T09:25:55+00:00","article_modified_time":"2026-10-30T06:50:27+00:00","og_image":[{"width":1200,"height":760,"url":"https:\/\/www.socialpilot.co\/wp-content\/uploads\/2026\/05\/Best-Time-to-Post-on-YouTube-in-2026.webp","type":"image\/webp"}],"author":"Om Prakash Jakhar","twitter_card":"summary_large_image","twitter_image":"https:\/\/www.socialpilot.co\/wp-content\/uploads\/2026\/05\/Best-Time-to-Post-on-YouTube-in-2026.webp","twitter_creator":"@socialpilot_co","twitter_site":"@socialpilot_co","twitter_misc":{"Escrito por":"Om Prakash Jakhar","Tempo estimado de leitura":"23 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.socialpilot.co\/insights\/best-time-to-post-on-youtube#article","isPartOf":{"@id":"https:\/\/www.socialpilot.co\/insights\/best-time-to-post-on-youtube"},"author":{"name":"Om Prakash Jakhar","@id":"https:\/\/www.socialpilot.co\/#\/schema\/person\/b607ae56cb7301723fcfa53757af194e"},"headline":"Best Time to Post on YouTube in 2026: Videos and Shorts","datePublished":"2026-05-01T09:25:55+00:00","dateModified":"2026-10-30T06:50:27+00:00","mainEntityOfPage":{"@id":"https:\/\/www.socialpilot.co\/insights\/best-time-to-post-on-youtube"},"wordCount":4498,"publisher":{"@id":"https:\/\/www.socialpilot.co\/#organization"},"image":{"@id":"https:\/\/www.socialpilot.co\/insights\/best-time-to-post-on-youtube#primaryimage"},"thumbnailUrl":"https:\/\/www.socialpilot.co\/wp-content\/uploads\/2026\/05\/Best-Time-to-Post-on-YouTube-in-2026.webp","keywords":["Social Media Engagement","Youtube"],"articleSection":["Insights"],"inLanguage":"pt-PT"},{"@type":"WebPage","@id":"https:\/\/www.socialpilot.co\/insights\/best-time-to-post-on-youtube","url":"https:\/\/www.socialpilot.co\/insights\/best-time-to-post-on-youtube","name":"Melhor altura para publicar no YouTube em 2026 (301 mil v\u00eddeos analisados)","isPartOf":{"@id":"https:\/\/www.socialpilot.co\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.socialpilot.co\/insights\/best-time-to-post-on-youtube#primaryimage"},"image":{"@id":"https:\/\/www.socialpilot.co\/insights\/best-time-to-post-on-youtube#primaryimage"},"thumbnailUrl":"https:\/\/www.socialpilot.co\/wp-content\/uploads\/2026\/05\/Best-Time-to-Post-on-YouTube-in-2026.webp","datePublished":"2026-05-01T09:25:55+00:00","dateModified":"2026-10-30T06:50:27+00:00","description":"As melhores horas para publicar no YouTube s\u00e3o entre as 14 e as 16 horas, hora local, nos dias \u00fateis, sendo as quartas, quintas e sextas-feiras os dias mais fortes em geral.","breadcrumb":{"@id":"https:\/\/www.socialpilot.co\/insights\/best-time-to-post-on-youtube#breadcrumb"},"inLanguage":"pt-PT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.socialpilot.co\/insights\/best-time-to-post-on-youtube"]}]},{"@type":"ImageObject","inLanguage":"pt-PT","@id":"https:\/\/www.socialpilot.co\/insights\/best-time-to-post-on-youtube#primaryimage","url":"https:\/\/www.socialpilot.co\/wp-content\/uploads\/2026\/05\/Best-Time-to-Post-on-YouTube-in-2026.webp","contentUrl":"https:\/\/www.socialpilot.co\/wp-content\/uploads\/2026\/05\/Best-Time-to-Post-on-YouTube-in-2026.webp","width":1200,"height":760,"caption":"Best Time to Post on YouTube in 2026"},{"@type":"BreadcrumbList","@id":"https:\/\/www.socialpilot.co\/insights\/best-time-to-post-on-youtube#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.socialpilot.co\/"},{"@type":"ListItem","position":2,"name":"Insights","item":"https:\/\/www.socialpilot.co\/fr\/category\/insights"},{"@type":"ListItem","position":3,"name":"Best Time to Post on YouTube in 2026: Videos and Shorts"}]},{"@type":"WebSite","@id":"https:\/\/www.socialpilot.co\/#website","url":"https:\/\/www.socialpilot.co\/","name":"SocialPilot","description":"Ferramentas de gest\u00e3o e programa\u00e7\u00e3o de redes sociais","publisher":{"@id":"https:\/\/www.socialpilot.co\/#organization"},"alternateName":"socialpilot.co","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.socialpilot.co\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-PT"},{"@type":"Organization","@id":"https:\/\/www.socialpilot.co\/#organization","name":"SocialPilot","alternateName":"socialpilot.co","url":"https:\/\/www.socialpilot.co\/","logo":{"@type":"ImageObject","inLanguage":"pt-PT","@id":"https:\/\/www.socialpilot.co\/#\/schema\/logo\/image\/","url":"https:\/\/www.socialpilot.co\/wp-content\/uploads\/2025\/05\/socialpilot_logo.svg","contentUrl":"https:\/\/www.socialpilot.co\/wp-content\/uploads\/2025\/05\/socialpilot_logo.svg","width":119,"height":102,"caption":"SocialPilot"},"image":{"@id":"https:\/\/www.socialpilot.co\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/socialpilot.co","https:\/\/x.com\/socialpilot_co","https:\/\/www.linkedin.com\/company\/socialpilot\/","https:\/\/www.instagram.com\/socialpilot_co\/","https:\/\/www.youtube.com\/@SocialpilotCo","https:\/\/www.g2.com\/products\/socialpilot\/reviews","https:\/\/www.capterra.com\/p\/144332\/SocialPilot\/","https:\/\/www.getapp.com\/marketing-software\/a\/socialpilot\/","https:\/\/www.softwareadvice.com\/marketing\/socialpilot-profile\/","https:\/\/www.trustpilot.com\/review\/socialpilot.co","https:\/\/www.selecthub.com\/p\/social-media-management-software-tools\/socialpilot\/","https:\/\/crozdesk.com\/software\/socialpilot"]},{"@type":"Person","@id":"https:\/\/www.socialpilot.co\/#\/schema\/person\/b607ae56cb7301723fcfa53757af194e","name":"Om Prakash Jakhar","image":{"@type":"ImageObject","inLanguage":"pt-PT","@id":"https:\/\/secure.gravatar.com\/avatar\/84d9c9e8376e36884094cab25af4090c68e1846e33f7d14b2b7279a823503959?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/84d9c9e8376e36884094cab25af4090c68e1846e33f7d14b2b7279a823503959?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/84d9c9e8376e36884094cab25af4090c68e1846e33f7d14b2b7279a823503959?s=96&d=mm&r=g","caption":"Om Prakash Jakhar"},"sameAs":["https:\/\/www.linkedin.com\/in\/om-prakash-jakhar"],"url":"https:\/\/www.socialpilot.co\/pt\/author\/om-prakash-jakhar"}]}},"_links":{"self":[{"href":"https:\/\/www.socialpilot.co\/pt\/wp-json\/wp\/v2\/posts\/504633","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.socialpilot.co\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.socialpilot.co\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.socialpilot.co\/pt\/wp-json\/wp\/v2\/users\/1162"}],"replies":[{"embeddable":true,"href":"https:\/\/www.socialpilot.co\/pt\/wp-json\/wp\/v2\/comments?post=504633"}],"version-history":[{"count":20,"href":"https:\/\/www.socialpilot.co\/pt\/wp-json\/wp\/v2\/posts\/504633\/revisions"}],"predecessor-version":[{"id":750974,"href":"https:\/\/www.socialpilot.co\/pt\/wp-json\/wp\/v2\/posts\/504633\/revisions\/750974"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.socialpilot.co\/pt\/wp-json\/wp\/v2\/media\/745336"}],"wp:attachment":[{"href":"https:\/\/www.socialpilot.co\/pt\/wp-json\/wp\/v2\/media?parent=504633"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.socialpilot.co\/pt\/wp-json\/wp\/v2\/categories?post=504633"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.socialpilot.co\/pt\/wp-json\/wp\/v2\/tags?post=504633"},{"taxonomy":"review-tool-tags","embeddable":true,"href":"https:\/\/www.socialpilot.co\/pt\/wp-json\/wp\/v2\/review-tool-tags?post=504633"},{"taxonomy":"reviews-compare-tags","embeddable":true,"href":"https:\/\/www.socialpilot.co\/pt\/wp-json\/wp\/v2\/reviews-compare-tags?post=504633"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}