22 Best Social Media Management Tools in 2024

Go for a proficient social media management tool to optimize your all-over social media presence and save all that time and money while doing so.

Best Social Media Management Tools

Managing social media marketing, from strategy to execution, entails a lot of work. That’s why marketers opt to use social media management tools, which enable them to manage all social media-related tasks with maximum efficiency.

These versatile software help businesses of all sizes to scale up while keeping a check on their marketing budget, centralizing all social media activities under one platform.

In this blog, we have zeroed in on the best of 22 such software programs, which do it all, including scheduling posts, curating content, monitoring responses, tracking buyer journeys, analyzing performance, and more.

What is a Social Media Management Tool?

A social media management tool, also called a social media planner, is software designed to perform multiple social media tasks across different platforms from a single interface. Such tools can connect to multiple social media platforms and manage them from one dashboard.

It empowers you to efficiently handle tasks such as social media post creation, publishing automation, analyzing, and monitoring in collaboration with your team members

Best Social Media Management Tools at a Glance

While we have comprehensively discussed 22 apps and their key features, here are the standout tools from the list for a quick decision. They are categorized by user segment, with details on minimum pricing and overall ratings.


Suitable For

Standout Feature

Minimum Pricing

SMBs, Agencies, Multi-Location Brands Bulk scheduling, easy post-customization, and the AI assistant $30/Month
Agency, Small Business, Enterprise Social Media Inbox $69/Month
Professional Teams, Small business, Enterprises Hootsuite Streams for a better overview $149/Month
Freelancer, Small Business, Agency "Link in bio" feature to create landing Pages $60/Month
Small Business, Enterprise, Agencies Advanced Social Listening Tools $249/Month
Small & Medium Businesses, Agencies, Enterprises, Franchises Auto Post with Queues to recycle posts $65/Month
Freelancers, Startup Agencies, Growing Agencies Content curation and publishing $29/Month
Small & Medium Businesses, Agencies, Enterprises, Franchises Comprehensive marketing calendar $29/Month

How we analyze and select Social Media Tools:

Our process of curating a list of relevant tools involves thorough research and evaluation. Factors considered include platform compatibility, automation, content creation, visualization, analytics, collaboration, pricing, scalability, and user experience. Curated by seasoned professionals, these tools empower marketers with valuable insights to make informed decisions and scale their businesses.

Top Social Media Management Tools:


per month

Best for:

Marketing Agencies, SMBs, Multi-Location Brands & Professionals

SocialPilot is one of the best social media management tools for addressing all the needs of social media marketing professionals in one place. Its simple yet intuitive design and cost-effective pricing make SocialPilot the ideal choice for growing businesses and agencies.

It offers a centralized hub for seamless content publishing, performance analytics, audience engagement and more across various platforms. The collaborative workflow makes it easier for teams to function together.

With over 13,000 users and a 4.5 rating of reputed platforms like G2, SocialPilot has established itself as a trusted all-in-one social media management tool.

Here are the main compatibilities that place SocialPilot at the top of this list of tools for managing social media marketing:

Post Across Networks

Easily centralize the management of all social networks

Social Media Scheduling

Plan and schedule posts ahead of time for multiple accounts

Manage Engagement

Address all messages and comments from your followers

In-depth Analytics

Drive your decisions with detailed analytical insights

Team Collaboration

Work seamlessly with team members as well as clients

White Label

Customize your dashboard to deliver branded experience

Other Key Features of SocialPilot:

  • AI Assistant: Generate captivating social media captions and hashtags to go with them to optimize your reach. Use the power of AI to create ideas, repurpose evergreen content, and customize copies for each social media platform.
  • Content Library: Store your content assets, including posts, images, videos, hashtags, etc in one place to reuse later for content creation and scheduling.
  • Bulk Scheduling: Schedule up to 500 posts (with images) in one go with bulk scheduling using CSV upload. Add your content into a CSV file and upload it to get it automatically published at perfect timing.
  • Browser Extension and Mobile App: Instantly schedule and share relevant content you come across while browsing with browser extension. Or just create and post from your mobile with SocialPilot app.

SocialPilot Pricing

SocialPilot offers a 14-day free trial and access to all premium features (no credit card required & cancel any time). Choose a plan that fits your needs.

Agency+ Agency Small Team Professional
Billed annually (Save 15%)
Billed annually (Save 15%)
Billed annually (Save 15%)
Billed annually (Save 15%)
Streamline Social Media Management

What People Say About SocialPilot


Isobel S.

What I find to be most helpful with Social Pilot is how clear and straightforward it is to use. Despite the numerous features it posseses, it still manages to direct and lead you throughout. This is an upside personally, as I will have multiple posts, at multiple times on multiple social sites, so it helps me stay focused and I always know whats going on.

Source: G2


Whitney G.

I have been using SocialPilot for my company for almost five years. I have tried switching to other platforms during this time but have found that socialpilot is the only one that is consistent as far as does not time out continually causing my team to continually having to log back into all client accounts (which always happens at crazy times and on holidays), has a great support staff, makes regular updates to their platform and is very cost conscious to small business owners. I sould highly recommend.

Source: G2

2. Agorapulse


for 10 profiles

Agorapulse cover

Best for:

Mid-sized businesses, mid-sized agencies, and some enterprise brands.

About Agorapulse

Agorapulse is a robust social media tool that helps small businesses with social media management, community build-up, competitor monitoring and moderation. Agorapulse has a dynamic interface that can be effective for running all your social campaigns from the same dashboard.

Additionally, it can integrate with all the major social media networks like Facebook, LinkedIn, Twitter, YouTube, and Instagram.

However, when evaluating pricing plans and features, it’s essential to consider alternatives to ensure you’re getting the best value for your investment in managing social media effectively.


Agorapulse offers one free plan and four paid plans with a 30-day free trial for each. The four paid plans are called Standard, Professional, Advanced, and Custom, ranging from $49 to $149 for managing 10 social profiles.

Key Features:

  • Tailored Content Creation: Provides robust tools for content creators to customize their posts meticulously, optimizing them for peak performance before scheduling.
  • Real-Time Social Monitoring: Stay seamlessly connected by monitoring brand mentions and industry conversations in real time.
  • Insightful Performance Analysis: You can access comprehensive performance data for all your posts.
  • Unified Social Media Inbox: Efficiently manage and organize conversations from various platforms in one consolidated inbox.
  • AI Writing: Elevate your efficiency by swiftly generating creative ideas and captions using AI writing assistant.

After thoroughly reviewing a multitude of user testimonials about Agorapulse, gathered from reputable platforms like G2 and Capterra, we meticulously scrutinized each one, taking into account every aspect of the tool. Based on this comprehensive analysis, we’ve aggregated the following insights.


  • The user-friendly interface simplifies the process of planning and scheduling content across various platforms all within one central location.
  • The bulk scheduling feature saves lot of time for users by allowing them to schedule up to 200 posts in one go.
  • The built-in social inbox management features in Agorapulse make communication with followers highly effective.

Sandra H.

Agorapulse is incredibly intuitive and user-friendly, making it easy for me to schedule posts, engage with our audience, and track performance across multiple platforms. The reporting features are also robust, providing valuable insights.

Source: G2


  • The mobile app of Agorapulse is not as effective as its web version.
  • The platform often logs users out without them knowing, hindering the usage on the go.

Verified User

Agorapulse is incredibly intuitive and user-friendly, making it easy for me to schedule posts, engage with our audience, and track performance across multiple platforms. The reporting features are also robust, providing valuable insights.

Source: G2

Overall Ratings:

Ease of Use

3. Hootsuite


for 5 users

hootsuite cover

Best for:

Professionals, Small teams, Small-medium businesses, and Enterprises.

About Hootsuite

Adopted by thousands of users, Hootsuite comes across as a versatile software. It very effectively centralizes all the activities related to social media management for a business into one single dashboard. Its multiple in-app integrations eliminate the need for separate tools for its users.

Hootsuite has helped a myriad of industries streamline their social media marketing efforts, including education, finance, government agencies, and healthcare organizations worldwide.

Hootsuite helps scale agencies and enterprise-level businesses. The tool works especially well with larger teams due to its collaboration tools. However, the steep price often makes it unaffordable for growing businesses or individual marketers.


Hootsuite offers five pricing tiers after a 30-day trial, ranging from $99/month to $249/month, catering to different social account and user needs.

Key Features:

  • Scheduling and Publishing: The tool lets you plan, create, and schedule social media posts to be automatically published at the designated date and time.
  • Social Listening: Keep up with online trends and track brand mentions along with keywords and hashtags to keep an eye on what people think of your brand.
  • Analytics: View the analytics data from connected profiles from multiple platforms in one centralized dashboard.
  • Team Collaboration: Work with your team and involve clients with well-defined roles for seamless collaboration.
  • AI Writer: The tool helps create social media post captions easier and faster using AI assistance.

We went through a hundred user reviews for Hootsuite, gathered from trusted review platforms like G2 and Capterra. After carefully analyzing each of them in respect to all the features of the tool, we have gathered these insights.


  • Advanced scheduling capabilities simplify content planning and posting, saving a significant amount of time.
  • The reports generated by the platform are detailed and presentation-ready.
  • Hootsuite’s AI integration gives recommendations to users during the process of content drafting.

Martin Abdael C.

Hootsuite’s stream feature allows me to easily follow topics of interest and industry leaders. I currently have a stream for each of our social networks and find it extremely helpful to use! However, what I enjoy the most about Hootsuite is that it allows me to plan my month’s content by allowing me to visualise and schedule posts with its planner feature. Additionally, I save a lot of time by uploading content to multiple platforms and making edits on its publishing tool.

Source: G2


  • The feature-rich dashboard of the platform has a steep learning curve for beginner-level users.
  • When a high volume of content is concerned, the bulk scheduling capabilities of Hootsuite have inconsistencies.

Sharon B.

The pricing is a lot higher. I do not see options to lower the social media profiles connected to a subscription. If you want to add someone to your profile you have to choose a subscription for three people per profile.

Source: G2

Overall Ratings:

Ease of Use

4. Buffer


for 10 profiles

Buffer cover

Best for:

Businesses, Publishers, Non-profits, Mid-stage startup teams, Higher education, Solopreneurs, E-commerce, and Sports teams.

About Buffer

Known for its excellent user experience, Buffer is a tool for all aspects of managing one’s social media presence. Whether it’s an individual marketer, small agencies, growing start-ups, or well-established enterprises, Buffer caters to the whole lot.

The tool enables users to generate shoppable pages linked to their bios, increasing conversions and sales. Additionally, Buffer provides a free plan, albeit with limited features, which is a good way to try out the tool. The higher plans require a per-channel model of pricing.

Even as an altogether proficient tool, Buffer falls somewhat behind as the lack of chat support puts a dent in the users’ experience with the tool.


Buffer provides a range of four pricing options along with a 14-day trial period for each. There is a free plan for beginners. Paid plans range from $6 a month for one account to a monthly $120 for 10 accounts.

Key Features:

  • Post Planning and Automation: Create tailored posts and streamline their publication with Buffer’s content scheduling capabilities.
  • Analytics: Access comprehensive analytics insights and generate detailed, shareable reports for each linked social profile.
  • Seamless Engagement: Manage audience interactions, incluzzding messages and comments, with Buffer’s social inbox.
  • Collaboration: Facilitate smooth collaboration with your entire team and involve clients in post approval workflow.
  • Landing Page-Maker: Leverage the Start Page feature to craft visually appealing yet straightforward landing pages that drive conversions from social media traffic.

After sifting through numerous user reviews of Buffer sourced from reputable platforms such as G2 and Capterra, we meticulously examined each one, considering all aspects of the tool. From this thorough analysis, we’ve compiled the following insights.


  • The easy-to-navigate post-publishing dashboard in Buffer requires little to no training to use efficiently.
  • The free AI integration in Buffer makes writing captions very easy and saves a lot of time.
  • The analytics in the platform makes monitoring performance of each post from multiple networks very convenient.

Tracy W.

Buffer is extensively used in our company in marketing and corporate communication departments. It enables users to schedule and track scheduled posts across all major social networks. The analytics are great that show the performance of each post and aslo buffer is pretty affordable.

Source: G2


  • Some users have problems bulk-scheduling their posts with Buffer.
  • The lack of real-time analytics for them creates obstacles to staying updated on their social media performance.

Victory J.

The mobile app isn’t as seamless as the web version. I guess this isn’t an issue for many as most people prefer to work pon their computers. I do a lot of repetitive tasks on the move so it kind of is a big deal for me.

Source: G2

Overall Ratings:

Ease of Use

5. Sprout Social


per user/month

Sprout Social cover

Best for:

Mid and large businesses and enterprises

About Sprout Social

Sprout Social is a tool with varied capabilites for streamlining social media activities including automated posting, engagement, and analytics capabilities. It can help you improve your social media profile’s activity metrics in a matter of days.

Unlike some of the other social media management tools, SproutSocial’s listening feature simplifies the communication between a business and its users. But that’s not it; the tool also supports several helpful integrations, such as UserVoice, Zendesk, and CRM tools, to make your workflow easy.


Sprout Social has three paid plans ranging from $249 per user/month to $499 per user/month.

Key Features:

  • Social Inbox: Manage your conversations across multiple social media channels from a single place to reply promptly.
  • Listening and Monitoring: Track mentions and relevant conversation happening around the internet to inform your marketing and branding strategy.
  • Social Media Scheduling: Put your social media posting across multiple networks on auto pilot using advance scheduling options like requeue and viral posting.
  • AI Copy Suggestions: Easily generate new content ideas and improve copy with inbuilt AI-powered copy suggestions
  • Analytics and reporting: Easily track the performance of your social paid and organic campaigns and generate reports to share with your teammates.


  • The interface of the platform is pretty neat and user-friendly to navigate, allowing efficient oversight and management.
  • It is easy to switch between different clients to publish content and create reports.
  • The publishing feature offers various tools to easily optimize your posting plan across multiple social media networks.

Kathryn R.

We LOVE that we can access all platforms of social media through Sprout Social and that we are able to manage our posts & quickly and easily! We don’t have to have multiple windows open and the process has been so seemless compared to the way we used to have to manage our pages! The support is amazing and we use Sprout Social all throughout our day and week – We are so thankful it has been a smooth transition and has been simple for our colleagues to understand how to post as well. Thank you!

Source: G2


  • It is a bit pricey as the pricing model is per user, which is unsuitable for large companies.
  • The interface lacks the ability to easily reuse content across different social media platforms for customization.

Chelsea S.

A LOT of features (including some of the best features Sprout has to offer) are hidden behind levels of payment. It’s super pricey, even just for basic plans with basic features. Plus, the mobile app needs help. It seems there’s always a glitch with the mobile app – captions not copying when you go to IG to post, long loading time for mobile publisher posts.

Source: G2

6. Lately


month for 4 social profiles

Lately cover

Best for:

Social media experts, small businesses, and startups

About Lately

Apart from basic scheduling and analytics features, Lately is known as an AI-based software that can help you turn your captions and long-form content into excellent social media posts.

Lately has a brand advocacy feature that enables you to add employees as users and allow them to publish pre-approved social media content on their personal profiles. The tool can integrate with HubSpot Marketing Hub, Hootsuite, Sprinklr, Salesforce, UpContent, and Grammarly.

The tool is being used extensively by small and medium businesses from different markets and industries to enhance their brand communications and management, promoting thought leadership.


Lately offers three pricing plans based on the number of social media accounts. The basic plan costs $49/month for 4 channels, the mid-tier plan is $119/month for 10 channels, and the top plan provides unlimited channels for $199/month.

Key Features:

  • Social media scheduling: Publish or schedule social media across multiple channels for a single interface.
  • AI post generation: Utilize the power of AI to automatically write content and turn videos into bite-sized social media video clips and social media posts.
  • Social media analytics: Monitor the performance of your social media marketing efforts across multiple accounts. Get an omnichannel analytics view to compare channel performance.
  • Calendar management: Overview your social media posting on calendrical view for better content planning.
  • Collaboration: Streamline collaboration by easily assigning roles and permissions, such as publishing, approvals, or view-only access, for a seamless workflow.


  • Lately has an intuitive interface and it is very easy to use.
  • The AI post-generation feature is great at giving you a constant stream of quality posting ideas.

Nicholas N.

I love how quickly you are able to generate posts from your content. I have been able to schedule hundreds of social media posts in a few hours. This would have most likely taken me days to accomplish this same feat!

Source: G2


  • The queue feature can be inconsistent, especially when trying to reorder posts.
  • The analytics provided by the tool might have some inaccuracies.

Verified User

It is not a substitute for having social media expertise on staff to manage your social media presence. It is a tool that improves efficiency with social media engagement.

Source: G2

7. eClincher


month for 10 profiles

eClincher cover

Best for:

Small teams, Small-medium businesses, and Enterprises.

About eClincher

eClincher is a powerful social media automation software that helps businesses in creating an effortless social media presence. eClincher supports all major social media platforms like Facebook, Instagram, Twitter, TikTok, LinkedIn, Pinterest, Google My Business, and Youtube.

It’s more of an enterprise/agency-focused social media management tool that comes with a big pricing tag but has in-depth features to manage your social media campaigns successfully.


eClincher offers three paid plans and one Enterprise plan. The basic plan costs $65/month, the Premier plan is $175/month, and the largest Agency plan is $425/month.

Key Features:

  • Social Media Scheduling: Easily schedule your post across multiple social media platforms way ahead of time from a single dashboard.
  • Social Inbox: Monitor and engage with all your interactions, such as messages, comments, reviews, new followers, mentions, tags, etc., across multiple platforms.
  • Social Media Analytics: Get access to advanced analytics and custom reporting capabilities to track cross-channel performance and make informed decisions.
  • Social media listening: Track and monitor conversations happening across various platforms to understand customer sentiment, competitor activities, and industry trends.


  • eClincher offers a broad array of features that cater to various aspects of social media management, making it a versatile tool.
  • eClincher has an approval feature that helps get easy client approvals on content created for timely publishing.
  • eClincher integrates with various tools to facilitate a more seamless and efficient workflow.

Scott W.

eClincher has the widest selection of features. They allow you to connect up to 30 social accounts and 10 analytics accounts, plus your bit.ly, Feedly, Google Drive, Zendesk, Yelp, and Pocket. Additionally, it comes pre-loaded with a connection to Canva, free stock photo services, and a gif library. With so many tools, it’s easy to control your every aspect of your social media from one central place.

Source: G2


  • The user interface of eClincher could be more intuitive and visually appealing. The same goes for their mobile app.
  • For small and medium-sized businesses or social media professionals with limited budgets, eClincher’s pricing structure is costly

Verified eClincher User

We loved using Eclincher until we got to the point where we were managing over 50+ profiles. Once we got to that point, the system was always buggy, and the support started to lack. We’d have problems and issues, and support couldn’t help us out. Most times, it felt like we’d ask them something, and they couldn’t comprehend what the issue was; it was kind of frustrating.

Source: G2

8. Sendible


for 10 profiles

sendible cover

Best for:

Mid-sized businesses, mid-sized agencies, and some enterprise brands.

About Sendible

Sendible has firmly positioned itself as a leading solution for today’s social media management needs, specializing in the requirements of brands and agencies. Connect with your teams and clients easily with this agency-focused social media management tool.

Sendible supports all major social media platforms and blogging platforms like WordPress, Medium, and Tumblr. Sendible has a unified dashboard which enables users to create and publish their unique content in collaboration with their whole team to monitoring the performance of said content.

However, it’s important to note that Sendible has been reported as a less-than-ideal experiences with the quality of its customer support.


Sendible provides four paid plan options, and instead of offering a free plan, it provides a 14-day free trial period. The plans range from Creator, priced at $29, Traction for $89, White Label for $240, to the last plan, White Label+ plan, which is priced at $750.

Key Features:

  • Publishing: Sendible streamlines your publishing responsibilities, enabling you to create and schedule posts, thereby simplifying the content creation process through automation.
  • Collaboration: Elevate task management by efficiently coordinating with both your team members and clients, ensuring seamless workflows and approval procedures.
  • Analytics: Acquire a thorough comprehension of your content’s effectiveness and uncover valuable insights into audience behavior by utilizing in-depth analytics for all your posted content.
  • White Label: Amplify your income with highly customizable social media management solutions designed for your clients, complete with your unique branding.

We have gathered multiple authentic Sendible user reviews from G2 and Capterra and meticulously analyzed them in regard to the major features important in terms of use case. Based on this study, we have gleaned the following insights.


  • Sendible’s sharable calendar makes it easier to plan and track content strategy collaboratively.
  • The in-depth insights on trends analysis are very useful for tweaking the marketing strategy accordingly.
  • Sendible recommends optimum posting times which helps users to time their social media content to give it the maximum potential reach.

Daisy R.

I love that Sendible not only allows you to schedule content, but it also provides you with the most optimal posting times and can generate reports for you. My favourite feature about Sendible is also that it allows you to create a specific calendar preview for each of your clients.

Source: G2


  • The mobile version of Sendible does not support all the advanced features that the web version does.
  • Some technical glitches in the feedback and collaboration workflow have hindered the workflow of teams.

Verified User

I don’t like the monitor and measure features, I consider them limited. The features are there, but the layout and configuration of the platform are not that user-friendly, especially if you run content for different clients.

Source: G2

Overall Ratings:

Ease of Use

9. CoSchedule


month for 5 profiles

CoSchedule cover

Best for:

Individuals, SMBs, and Agencies

About CoSchedule

CoSchedule is an efficient social media calendar tool which streamlines the process of planning and maintaining a dynamic social media content schedule. Its unique editorial interface enables you to organize, schedule, and publish your blogs, social media posts, and email blasts from one place.

CoSchedule supports Facebook, LinkedIn, Instagram, Pinterest, and Tumblr social media platforms. This social media app also lets you connect to your WordPress and Hubspot accounts.


CoSchedule offers a free plan and three paid subscription. The Marketing Calendar plan, priced at $29 per month, allows you to connect up to 10 social media profiles. You will need to contact its customer support to opt for its Content Calendar plan and Marketing Suite plan.

Key Features:

  • Scheduling Calendar: CoSchedule’s marketing calendar is the foundational interface where you view, create, and manage your social media posts and other marketing projects.
  • Bulk Scheduling: Upload and schedule social media posts in bulk across multiple social media channels with a CSV file import.
  • AI Assistance: Leverage the AI Assistant Mia to generate content ideas, create captions, and plan social media campaigns.
  • Analytics and Reporting: Easily measure the success of every social media campaign using visually appealing analytics and reporting.
  • Requeue: Automatically re-publish your best-performing content when your audience is most active on social media.


  • The Marketing Calendar of Coschedule is great for crafting and managing multiple marketing campaigns in one place.
  • Multiple team members can access and work on the calendar together, making it easier for everyone to collaborate and communicate about content.
  • This tool seamlessly integrates with WordPress, making it easy to plan, publish, and promote blog posts and social media messages.

Verified User

One of the standout features of the CoSchedule Marketing Suite is the content calendar. This tool allows me to plan and organize my content in one place, making it easy to see what’s coming up and ensure that I’m staying on track with my publishing schedule. I also appreciate the ability to collaborate with team members on the calendar, which helps ensure everyone is on the same page.

Source: G2


  • The calendar overview becomes cluttered while tracking scheduled posts across multiple platforms and accounts, making it difficult to navigate.
  • The big learning curve for an already established team can make adoption difficult.

Camila C.

The calendar dashboard makes it easy to see visually where your social posts are and how full your days are. This platform is good if you don’t have a lot of social channels to monitor or send out a lot of posts. I found it difficult to keep track of what platforms had posts scheduled on a specific date when there were a lot of posts scheduled. We color-coded our posts for each platform, but I wish there was an easy way to filter them.

Source: G2

10. ContentStudio


For 10 profiles

Individual, small businesses, and marketing agencies

About ContentStudio

ContentStudio is another tool designed to facilitate social media scheduling and help you efficiently create content tailored for multiple channels to save time. If you want effective content management for social media, this tool is for you. It also has content curation and analytics capabilities that help you discover, plan, publish, and analyze your content for social media platforms.


ContentStudio has two starter plans at $25/month and $49/month, plus an agency plan with pricing up to $300/month based on the number of accounts.

Key Features:

  • Social media scheduling: Easily create customized posts for multiple social media platforms and schedule them for automatic publishing.
  • Social media analytics: Measure the real-time performance of your social media postings and create reports on how your content is performing.
  • Social Inbox: See and reply to conversations and comments from all major social networks from one single dashboard.
  • Content Curation: Curate content from across the web and a few social channels to simply monitor niche-specific conversations or them on your social profiles.


  • The content curation feature of the platform is decent, making it easy to find and share content from other websites and sources.
  • The interface is sleek and easy to use.

Lawerence G.

It has more or less all the features you could ask for in a social media platform. It feels like a very mature platform with excellent UI and a lot of unique elements that make it stand out from similar social media schedulers. I particularly like its emphasis on automation and content curation.

Source: G2


  • Upgrades and new features are locked behind paywalls and upsells.
  • Content curation results are not always as satisfying when compared to other tools

Richard G.

Now that they are becoming more established, I am losing functionality as they release more paid add-ons instead of included features.

Source: G2

11. Later


for 6 users

later cover

Best for:

Creators, freelancers, agencies, social media managers and small businesses.

About Later

Later, although started as an Instagram scheduling tool has since evolved into a versatile social media software. It offers users an all-in-one dashboard to plan and create their social media content for six different channels from start to finish.

Like other versatile social media management tools, Later is designed to simplify all tasks pertaining to social media for creators, agencies, social media managers, and growing businesses. But with its user-friendly interface, anyone can master the tool in practically no time at all making it a preference among newcomers.

The tool’s focus has always been Instagram marketing, with designated features for the platform, helping users achieve business objectives such as improved visibility and boosted sales.

The Later software is perfect for individual social media managers or creators but lacks structured approval workflows for bigger teams to function smoothly.


Later presents three subscription choices, each accompanied by a 14-day complimentary trial period. The system presents a no-cost option, followed by paid levels starting with Starter, valued at $25, Growth at $45, and the final choice, the Advanced option, priced at $80.

Key Features:

  • Content Management Hub: Streamline your social media content planning, creation, and management all in one place. Later also lets you schedule user-generated content (UGC) for your profiles.
  • Unified Social Inbox: Aggregate incoming comments, messages, and brand mentions from various channels for efficient engagement and responses.
  • Comprehensive Analytics: Dive into detailed data on engagement rates, impressions, follower growth, and click-throughs across your diverse social profiles.
  • Linkin.bio Integration: Create a mini-landing page and link it to your TikTok and Instagram bios for enhanced profile visibility and increased conversions.
  • AI-Powered Captions: Harness Later’s AI assistance to effortlessly craft compelling social media captions with just a few clicks.

We’ve compiled numerous genuine user opinions of Later from G2 and Capterra, conducting a thorough examination focused on crucial features relevant to practical application. From this examination, we’ve extracted the following observations.


  • Later enables you to drag and drop content assets onto the calendar, which makes scheduling posts momentous, quick, and easy.
  • The link-in-bio is trackable, which makes it easy to monitor the landing page’s performance from the social media analytics dashboard.
  • The ability to upload and store media assets like images and videos in bulk to be used later makes for great content management.

Hayley S.

I love the ease of use, the calendar feature, the option to copy a post to another channel, the option to filter through unused photos, analytics and the option to see all posts our company has been tagged in.

Source: G2


  • Later disrupts video posting when there are size issues. Users have to manually edit the videos outside the platform and reschedule them.
  • Later does not provide adequate analytics for Facebook and LinkedIn.

Kate B.

The analytics section could be better, particularly for linkinbio – it gives you total CTR and button clicks, but doesn’t allow you to jump into specific buttons to find out which is best-performing.

Source: G2

Overall Ratings:

Ease of Use

12. MavSocial


month for 1 User

MavSocial cover

Best for:

Multi-location brands, franchises, and their agencies.

About MavSocial

MavSocial is a comprehensive social media software that enables you to schedule, monitor, and report from one centralized platform. Not only organic, but you can also create and manage Facebook, Instagram, X, and LinkedIn advertisements from a single dashboard.

The tool covers organic as well as paid social media marketing, providing ample post ideas and content sources. Users can legitimately use UGC with the creator’s permission to share them on their own profiles. Mav Social also has a vast library of stock image library which makes for a smooth content creation process without leaving the app.

Another unique ability for the otherwise capable social media management tool is audience sentiment analysis. This gives users a definitive idea of their brand’s reputation directing them in the right direction.


MavSocial has four pricing plans starting from $29/month. The highest subscription comes at $399/month.

Key Features:

  • Social media scheduling: Create, schedule, and set your social media postings in auto-mode across multiple platforms—all from a centralized space.
  • Collaboration: Easily customize user permission levels and assign tasks to keep a smooth collaboration workflow.
  • Content curation: Curate content effortlessly from multiple web sources and share it on your social profiles from a single place.
  • Asset management: Store your social media images and videos inside the tool to quickly share, access, and post them when needed.


  • The digital asset library is easy to use and enables you to give tags and descriptions to images, videos, and audio for quick access.
  • The calendar gives you the flexibility of moving the posts around to change the schedule by dragging and dropping.

Jennifer H.

I love the campaign planner and calendar. The ability to move posts around by dragging on the calendar is very helpful. The reporting features are robust, and the ease of exporting client-ready PDFs and Excel reports makes metric reporting to clients a breeze.

Source: G2


  • Although the mobile application is a bit glitchy, some features are unavailable on the web version, so using a mobile app becomes necessary.
  • It doesn’t have an in-depth reporting feature. You can’t customize your reports in MavSocial.

Sandra G.

MavSocial offers a LOT… but not necessarily what I’m looking for. It was horrific to organize the cloud library. I regularly work with hundreds or thousands of images. Incredibly time-consuming to add metadata to each individual file.

Source: G2

13. Zoho Social


month for 5 users

Zoho Social cover

Best for:

Small to medium-sized businesses, digital marketing agencies

About Zoho Social

This social media management tool will help manage your brands on social media in the easiest possible ways. You can create custom reports, analyze your social media performance, and monitor what matters with Zoho Social. The tool also has this special CRM integration with which you can manage and engage with your potential customers.

The social media tool allows users to manage their posts on the go with their Mobile app and even share relevant content while scrolling with zShare, their browser extension.

Zoho Social manages to incorporate all advanced social media management functionalities within a simple design making it one of the sought-after tools for beginners.


Zoho Social has divided its pricing plans into two segments – Businesses and Agencies. The lowest plan starts at $15/month, while the highest plan goes up to $460/month.

Key Features:

  • Publishing and scheduling: Manage publishing and scheduling across multiple social media platforms from a single dashboard.
  • Social media monitoring: Monitor brand-relevant keywords, hashtags, and reviews across social channels to understand what people are saying about the brands you are managing.
  • Social media Inbox: Bring your cross-channel communication inside a single place and respond to comments, mentions, messages, and reviews promptly
  • Social media analytics: Use a single dashboard to analyze the impact of your social media marketing efforts across multiple channels


  • Easy post customization for every social media channel.
  • The tool shows you the best time slots to schedule social media posts with its SmartQ feature.
  • Zoho Social has an efficient content approval process that saves a lot of time from back-and-forth communication when working with a team.

Shane O.

It’s a one-stop shop for all your social media needs. They also do a fantastic job of attempting to give you a one-size-fits-all option for posting, and if the image or text body is too long, they will let you know what social media platform will have an issue and a solution to fix it.

Source: G2


  • The analytics and reporting feature is not very impressive. They don’t have a combined analytics feature.
  • For small businesses, the pricing structure is not as accommodating and affordable.

Aye T.

One aspect of Zoho Social that could be improved is its limited options for customization in reporting. While the analytics provided are comprehensive, having more flexibility to tailor reports to our specific needs would enhance our ability to draw deeper insights and make more informed decisions about our social media strategies.

Source: G2

14. Loomly


month for 10 accounts

Best for:

SMBs, franchises, and marketing agencies

About Loomly

Loomly is one of better known tools used for all-over social media management by marketers working in teams to manage a prolific social media presence. It’s a brand success platform that empowers marketing teams to grow their social media presence through collaboration, publishing, and analytics features. With Loomly, you can automate posting for all the major social channels.

The workspace segregation capability, which many social media management tools dont have, allows users to create completely separate content calendars of multiple brands they are managing.

Not only this but the social media tool enables effective content creation by providing post optimization tips upon the copies created manually. This makes each post crafted for optimum reach for each platform it is published on.


Loomly has 4 paid plans, ranging from $42/month to $369/month, catering to different social accounts and user needs.

Key Features:

  • Social media scheduling: Plan and schedule your social media posts way ahead of time across all major social media platforms.
  • Approval and Feedback: Set custom permissions, roles, and approval workflows to collaborate with your team and clients effectively.
  • Social media analytics: Evaluate the performance of your social media channels effectively and come up with a data-driven strategy.
  • Content Library: Store all your social media photos, videos, links, or post templates in one place, ready to use whenever needed.


  • The calendar feature offers an organized and visually appealing way to see your entire month’s posting plan at a glance.
  • You can easily segregate your post into different categories for better content planning and analysis.
  • The tool’s platform-specific customization feature is a must-have flexibility.

Rebekah N.

The Calendar view is very nice. It allows you to view your social media posts throughout the month and to drop and drag posts to different days if you find that you are heavy in one area and light in another. It also lets you categorize your posts so that you can get a report of how many posts in each category you have hit throughout the month. It’s also very intuitive and easy to use.

Source: G2


  • Linkedin document publishing is not available.
  • Loomly’s analytics are limited in their insights and only provide basic information.

Amanda B.

It does not full sync with Instagram and some of the platforms. For example, I had a long video that would post just fine to all of the platforms, but not via Loomly. There’s a lot of back and forth.

Source: G2

15. MeetEdgar


for 10 profiles

Best for:

Freelancers, entrepreneurs, small businesses and social media teams.

About MeetEdgar

MeetEdgar is a simple automation tool that does all the scheduling for you. It automatically pulls posts from your content library and sets them on repeat. With MeetEdgar, you never have to worry about filling your queue as it re-shares your evergreen posts.

This tool supports Facebook, Twitter, Instagram, Pinterest, and LinkedIn. MeetEdgar runs mainly on one feature, which is great if you want to autopilot your social media posting. It builds a library of evergreen posts, and if it runs out of new content, Edgar will refill your queue with older ones.


MeetEdgar has two separate pricing plans and free trial of 7 days costing $29.99 and $49.99 per month.

Key Features:

  • Custom Category Creation: The platform enables users to establish personalized categories within the content library. These categories can subsequently be scheduled for publishing.
  • Evergreen Content Recycling: MeetEdgar allows users to repurpose and reshare evergreen content across various channels.
  • AI-Powered Writing Assistant: An AI companion named Inky within MeetEdgar aids in generating concise social media captions and hashtags.
  • Multi-Platform Content Integration: The tool can integrate with RSS feeds from multiple platforms.


  • MeetEdgar has a posting queue automation keeps your social media consistency going by recycling your evergreen posts forever.
  • It has a category-based social media posting schedule. You can group your content into different categories and schedule them accordingly.

Alyssa G.

I love that you can setup campaigns to recycle content on a custom schedule. The schedule is visual and you can see what category of content is going to go out and when. The queue is easy to manage and add content.

Source: G2


  • MeetEdgar has very limited features and supports just 5 networks, due to which it isn’t a one-stop solution for marketers.
  • There’s no social inbox and in-depth social analytics.

Shauna W.

When we first purchased Edgar, the tool offered the ability to report on social media engagement by category. In other words, we could compare how our followers engaged with posts in our “E-Books” category versus our “Webinar” category and make decisions accordingly. For some reason, they quickly removed that feature and Edgar now has no reporting capabilities.

Source: G2

16. Post Planner


for 10 accounts

Best for:

Professionals, entrepreneurs and business owners

Post Planner is one of those social media management tools which specialises in helping small businesses maintain their posting consistency. This social media tool lets you manage the posting schedule for your Facebook, Instagram, LinkedIn, Twitter, and Pinterest profiles. Users have the option to pack their content calendar with posts and schedule them for specific time slots. Additionally, Post Planner can help unearth popular posts from various social media platforms based on keywords and industry, ensuring a consistent and impactful social media presence.

Post Planner has features that are well-equipped for a small business to increase its brand awareness on social media.


Post Planner mainly has three plans starting from $11 per month going up to $69 per month. The free plan available for the tool does not give access to any of the advanced features to be useful for social media professionals.

Key Features:

  • Curated Content Sharing: The platform empowers users to search for and share industry-specific content and keywords.
  • Visual Asset Management: Post Planner offers a library of stock images accessible for post creation. Additionally, the Canva integration enables users to design and import creative graphics to be stored in the library.
  • Customized Content Categorization: Users can create content categories, which can be queued for publishing cycles, with the ability to reshare the best-performing content.
  • Personalized Scheduling: The tool facilitates the creation and scheduling of customized post queues on a weekly basis, allowing users to add and rearrange posting sequences at any time.


  • Users can create and schedule posts for all their social profiles on the go with Post Planner’s mobile app.
  • The curation feature allows users to find and share industry-relevant content on their profiles.

Verified User

The best thing for me is being able to schedule multiple channels all at one time. I manage social for several different radio stations and being able to select different channels to post on all at once is great. I also like being able to repeat posts.

Source: G2


  • Limited number of users allowed even on the higher plans.
  • The dashboard of the tool is not very-user friendly.

Verified User

PostPlanner is an extremely non-intuitive, difficult, inflexible, stubborn, and impermeable program that has never left me satisfied after use. Moreover, their customer service and use of “fine print” are more than unethical.

Source: G2

17. SocialHub


per user/month

Best for:

Social media teams, PR managers and Customer support teams

About SocialHub

SocialHub is an advanced social media management tool that automates your posting on social media. Keep your engagement metrics in check with an analytics dashboard. Assess your reach and growth with real-time data and insights.

With SocialHub, you just don’t stop at evaluating your online presence, you can also monitor your team’s performance. Know their response time and rates in the business hour. You can optimize your services at the peak hours of engagement to not miss out on any important conversation.

Explore how your content is impacting your audience. Find out the top-performing ones with a detailed comparison of paid and organic reach to get an idea about the overall effectiveness of your content strategy. This makes SocialHub one of the best tools for social media managers.


SocialHub offers only two pricing bundles, the Professional plan costing €199 per month and the Enterprise plan at €299 per month.

Key Features:

  • Smart Inbox: This centralized dashboard allows users to track all comments messages and mentions on multiple social accounts from where they can respond to all of them or assign team members for quick answering.
  • Content Planner: Visualize your plan on the calendar view where you can filter posts according to platforms, customize them according to unique requirements of said platforms and preschedule them for automatically being published.
  • Analytics: SocialHub provides an all-encompassing dashboard for analytics information which allows users to assess the performance of their campaigns, follower growth, audience sentiment, efficiency of answering messages by your team and more.
  • SocialHub AI: The AI integration in SocialHub helps in content creation by generating captions and hashtags as well as analysing audience sentiments and managing positive as well as negative conversations.


  • The calendar view of the centent plan provides an integrated dashboard to manage, create and reschedule your content strategy.
  • Response templates of FAQs from the audience allow for easier management of questions.
  • AI-powered sentiment analysis capabilities helps users to understand their reputation in public.

Samantha S.

I liked how easy it was to plan and schedule facebook posts for weeks in advanced. In the monthly calendar it’s easy to see where you have gaps and where more content could go, etc. they also made it super easy to collaborate with other people on your team which was nice so that everyone could access that content.

Source: G2


  • Limited number pf pricing plans available.
  • More advanced features are only available under the Enterprise plan.

Verified User

This will cost quite higher side as compare to other similar application available and also it’s limited to few countries so need to expedite that too.

Source: G2

18. SocialBee


for 5 social profiles/month

Best for:

Small to medium businesses, social media managers, agencies and entrepreneurs.

About SocialBee

SocialBee is a well-rounded social media management tool which centralizes all your social marketing efforts by addressing all your requirements into one space. It supports all the major social channels including Facebook, Instagram, Twitter, LinkedIn, YouTube, TikTok and Google Business Profile.

SocialBee streamlines your post creation efforts with the help of its AI integration. This helps users to create fresh content, customize them for different platforms and repurpose their older well-performing content to leverage their benefits again.

The content curation feature lets you share content on trending topics of your choice from innumerable online resources. You will never run out of posts to share with access to all the latest content which SocialBee makes accessible to you.


SocialBee has segregated its pricing plans into two segments, catering to solo entrepreneurs and smaller businesses along with larger ones and enterprise-level organizations.. The Standard plans start at $29 and the Agency plans at $179.

Key Features:

  • Content Organization: The platform facilitates the categorization of posts, streamlining the scheduling process and ensuring a balanced content mix.
  • Tailored Publishing Plans: You can customize your posting schedule for different social platforms to optimize engagement based on platform-specific audience activity patterns.
  • Team Collaboration: SocialBee eases the path for social media teams to work together by allowing users to invite and assign roles to their team members, provide approval workflow and internal comment and feedback routes for seamless collaboration.
  • AI-Driven Content Planning: The Co-pilot feature in SocialBee leverages AI to generate customized content plans tailored to your brand’s requirements and specified target audience.
  • Social Analytics: Users can track their social media performance, engagement rates and audience growth all from the same analytics dashboard.


  • Users can set a posting schedule for social media and have a real-time preview of their upcoming posts.
  • Keeping content well-organized and accessible becomes easy with SocialBee.
  • The Canva integration inside SocialBee’s post editor is highly to create outstanding visuals.

Ursula M.

I love that I can organize my posts into categories. Everything is in one place, but structured. Also, I can re-use content, that I once created easily! Such a time-saver! It was easy to set-up and integrate with my social media accounts, so I didn’t need the help of customer support.

Source: G2


  • The process of arranging all your content into categories before starting to publish can be confusing for beginners.
  • The pop-ups asking for user’s feedbacks on the features are disliked by users.

Nicole E.

The learning curve is a bit high. It’s not the most intuitive platform, and I think there are still features that I’m not using because I either don’t understand them or don’t have the patience to figure them out.

Source: G2

19. SOCi

Best for:

Multi-locational businesses and brands

SOCi serves as a solution tailored for multi-location brands, offering a centralized platform for automating a majority of social media management tasks. The platform supports all the major social media channels and helps strengthen the localized presence on each of them.

It facilitates crafting and scheduling for all primary networks and provides access to a content library and pre-planned social media calendars for swift content deployment.

Moreover, SOCi enables performance analysis at the account, group, or location level. This helps teams to publish tailored content, manage content libraries, and assess performance, all within a single platform.


SOCi’s pricing plans are customizable and not publicly known.

Key Features:

  • Localized Content: Discover specific content ideas and topics relevant to your targeted locations and post content created aligned to these with the help of AI.
  • Automatic Response: Monitor and craft response to all the messages and comments from your audience, maintaining a steady flow of conversation.
  • Multi-Location team Collaboration: From publishing dynamic content to assigning specific team to maintain communication with customers in real time, SOCi is excellent at facilitating team collaboration.
  • Performance Analysis: Track and analyze the performance of your multi-locational social presence at account, group or location level.


  • The platform helps brands maintain a consistent and unified presence across all major social channels.
  • Social Genius, the tool’s AI integration helps automate dynamic and locational content and audience engagement.

Alex S.

I predominantly use SOCI to schedule posts on my business Facebook and Instagram accounts. SOCI makes it extremely easy to schedule these posts. Because of this, my business’s social media pages are up-to-date and active. It would be tough for us to post on social media without SOCI.

Source: G2


  • Sometimes, irrelevant content can be scheduled due to automation.
  • The design is less that user-friendly and unintuitive for some new users.

Brittany R.

Something about the design is clunky to me. I would like if using SoCi was a little more intuitive, though that could just be stubbornness on my part. I feel there is room for improvement in the design and layout, and understanding how to navigate SoCi. The appeal of automated marketing falters a little when you have to study a site to learn to use it.

Source: G2

20. Iconosquare


per user/month

Best for:

Freelancers, Brand and Social Media Marketing Agencies

About Iconosquare

Iconosquare is a proficient tool that specializes in analytics. The tool goes beyond mere data aggregation, providing users with actionable insights to refine their social media strategies effectively. However, its diversified capabilities make it an asset for social media marketers to manage their brand presence all over.

One of the standout features of Iconosquare is its customizable analytics dashboard with detailed overview of performance metrics across various platforms. In addition to analytics, Iconosquare offers robust publishing tools that streamline content scheduling and management across multiple platforms.

Overall, Iconosquare serves as a social media management and analytics solution, empowering users to make data-driven decisions and optimize their online presence effectively.


Iconosquare has two fixed plans, costing $59 for single user and $99 for teams per month. It offers custom pricing for enterprises.

Key Features:

  • Publishing: Schedule all your social media posts from one integrated dashboard.
  • Analytics and Reporting: Comprehensible social media analytics containing in-depth metrics which give insights on engagement and follower growth. Generate and export custom analytics reports for specific timeframes of your choice.
  • Collaboration: Iconosquare provides users with effective collaboration workflows which allows them to seek feedback from relevant stakeholders so a bevy of error-free content can be put out on the social profiles.
  • Conversations: You can monitor and track all comments, mentions and messeges to analyze public sentiment for your brand and reply to them ASAP.
  • Listening: Users can keep an eye on their competitors, unearthing important metrics on them as well as track all relevant hashtagsfrom all over the internet.


  • Content scheduling is greatly simplified with the streamlined user interface.
  • The analytics section offers highly detailed and but comprehensible KPIs.
  • Keen details on competitors’ social medi strategies proves to be helpful for users to craft their own plan competitively.

Verified Iconosquare User

Performance insights, great KPIs, easy interface, autoposting feature is helpful as well.

Source: G2


  • Accounts may become disconnected automatically.
  • Scheduled posts occasionally fail to publish as scheduled.

Verified User

I am finding slight inconsistencies in the numbers presented in iconosquare compared to the numbers shown in Instagram’s app. It seems that when iconosquare loses connection to the app, there is a loss of accuate data collection and so results can be skewed, which has been a bit frustrating in our efforts to ensure accurate reporting.

Source: G2

21. Sprinklr

Best for:

Enterprises and multilocations brands

About Sprinklr

Sprinklr is an excellent social media management tool that lets you access all key marketing platforms in one place for easy tailoring of the campaigns. You can even monitor influencers, track hashtags, go for competitive analysis, look for industry-wide trend predictions to take better actions.

This AI-powered platform gets you a snapshot of your online presence by integrating 30+ digital channels. Research, market, advertise, along with increasing your sales with top-notch engagement within the platform itself.


The prices of Sprinklr are not yet open as they offer customized plans as per the team size and needs. Sprinklr also has no free trial subscription as of now.

Key Features:

  • Social Publishing: AI- powered post creation helps businesses craft and publish content across 30+ social and messaging platforms.
  • Employee Advocacy: Supplement the reach and engagement of your brand content with posts shared by your own employees which extends conversion rates and boosts credibility of your brand-name.
  • Manage Multi-Location Marketing: Teams at different locations can collaborate with central marketing units to conduct successful marekting campaigns.
  • Social Listening: Monitor unstructured data and conversations across multiple channels to analyze sentiments and emotions related to your brands and products to make data-driven decisions.
  • Social Advertising: Users can govern social media advertising from the tool’s centralized dashboard.


  • The tool takes care of all aspect of digital marketing from a single platform.
  • The custom dashboard enables users to create different uniquely tailored reports.

Verified User

This is without a doubt the most comprehensive social tool, it covers any aspects that could be useful for you a social media team. It is highly customizable and the support team is very helpful.

Source: G2


  • Due to the plethora of functionalities, users might find it difficult to make complete use of the tool.
  • The UI of the tool is difficult to navigate.

Scott W.

Customer Support (outside of our account Success Manager) is unreliable — I end up having to fix most of my or my team’s issues.

Source: G2

22. Brandwatch

Best for:

Marketing Agencies and teams

About Brandwatch

Brandwatch is one of the most proficient cloud-based social media management tools for business that helps to push your brand towards success. After its merger with Falcon.io, it is more of a marketing suite than one tool, providing audience intelligence, social media management, and influencer marketing.
It leverages features like social media listening to make you a proactive brand, so you never miss out on any engagement. Brandwatch lets you manage social media channels including Facebook, Twitter, LinkedIn, Instagram, TikTok, and more.

You can personalize your offerings to clients with its wide spectrum of features. You can also create a social media calendar, design campaigns with in-built templates, schedule posts, and sum the performance with detailed metrics.


The pricing of this tool is not open to public and is customizable to the users’ requirements.

Key Features:

  • Scheduling Posts: Publish social media posts, organic and paid across different social channels.
  • Collaborative Calendar and Workflow: Work together on social media campaigns with your team with sharing notes, assigning labels and approval workflows.
  • Social Inbox: Monitor and reply to all incoming messages and other conversations from your audience collaboratively to boost brand loyalty among people.
  • Customer Insights: Get detailed customer profiling, with all available information in a single card. Monitor popular trends and common points of interests and conversation among your followers.
  • Social Listening: Track mentions, analyzing audience sentiments, getting instant alerts on receiving negative comments.


  • The platform offers insightful information on audience opinion and sentiment, equipping brands for being prepared for effective reputation management.
  • Besides listening capabilities, the platform also supports content scheduling and management features.

David F.

Brandwatch is key to our social media strategy. It allows us to streamline our workflow and focus our efforts on what’s most important to our brand. It provides a solution to carry out and measure all activity, and to be more proactive with our content strategy – constantly optimising with deeper analytics.

Source: G2


  • The tool might be buggy sometimes with scheduled not being published at defined time slots.
  • Connection to social platforms might be lost if regular reconnection is not done.

Chris C.

It is missing a fair few features that you would have access to if you were to simply use the platforms themselves, thus limiting the conent that you can post on the various platforms.

Source: G2

Why Do Businesses Need to Invest in Social Media Management Software?

You can definitely put a reminder and manually post on each social media profile of yours and maintain messy spreadsheets to capture the data to keep your progress in check.

But what if one fine day you have other priorities or have to take leave? None of us is available round the clock, with a surveillance lens on to capture the tiniest of trend shifts on social media.

Here’s why investing in a management software which can assist you is a step in the right direction.

1. Time Savior

An increasing number of businesses are turning to social media planners to automate their everyday tasks and focus on what matters most. You can plan your editorial calendar months in advance and be equipped with all your assets like videos, images, GIFs, etc.

2. Maximize ROI

They come in handy when you’re running multiple campaigns at the same time. You can also track whether your marketing campaigns are successful or not. So they help you massively maximize your ROI by revealing the real picture of your social media campaigns.

3. Branding & Awareness

A good social media presence can be a total game-changer when it comes to online reputation. Your customers will check them before considering you. With these marketing tools, you can create impressive profiles that can win you more customers for sure.

4. Engagement & Meaningful Interactions

Social media connects you with your followers and fans alike. You get to interact with them directly. But this can be a downside too. If you get too many messages and you fail to reply, then it creates a bad impression. And who wants that? Social Inboxes in these tools can save you here. They will gather all mentions and interactions that need your attention in one place so you can give prompt replies.

What Should You Look for in Social Media Planner App?

The kind of social media management tool you should look for depends greatly on your business’s requirements, team size, and budget.

Most management apps for social media marketing offer similar features. However, the real differences lie in how well the features are built into the tool, the pricing structure, and how well the tool can adapt as your business grows.

Let’s take a look at the key factors to consider when choosing the right social media management software:

1. Must-have Features

There are certain features that are must-haves in any social media management tool to help you efficiently manage all nine yards of your social media marketing strategy.

  • Multi-Platform Support: For a holistic social media presence, you need to be active on almost every major platform. However, managing them all can be challenging. That’s why when you invest in a social media tool, make sure it supports all the major social media networks, such as Facebook, Instagram, TikTok, Twitter, LinkedIn, and any other platforms where your brand or client has a presence.
  • Powerful Scheduling: Social media scheduling functionality is the core feature of every social media management tool. Handling multiple social media accounts comes with the challenge of maintaining consistent posting across all platforms. By utilizing scheduling capabilities, you can plan and automate your social media posting, taking the burden off your shoulders.
  • Content Calendar: A visual social media content calendar is necessary to organize and manage your social media posts and campaigns spread over weeks or months. Social media planner tools must have a calendar that lets you plan and publish your social media posts using a calendar view.
  • Analytics and Reporting: Social media marketing is not just about posting content. You also need to continuously track how your posts are performing in order to make informed marketing decisions. Choose a social media management tool that provides you with real-time insights into your post performance. Additionally, look for the ability to easily share these insights with your stakeholders through well-crafted reports.
  • Social Media Listening: Robust social media listening features enable you to track mentions of your brand across social media platforms. This helps you understand what your audience feels about your brand and allows you to engage in those conversations.
  • AI Assistance: Lately, AI capabilities have become a common trait across every tech tool, and social media software are no different. Most of the tools we have discussed in this blog have integrated AI generation features to aid marketers in finding the best time to post or generate captions, hashtags, and images quickly. While ChatGPT drives the generative AI functionality in most of the tools, what you need to ensure is how well the tool has integrated AI inside the interface to make your daily AI social media content generation task easy.

Along with the basics, a tool having some special features also helps further your social media agenda. Here are some of the advanced features to look for:

  • Image editing functions
  • Hashtag suggestions
  • Best time to post insights
  • Social media ads management
  • Bulk content scheduling
  • First-comment scheduling
  • Branded dashboards and custom reports
  • Multiple file-type support

2. Team Size

It takes a dedicated team to manage social media marketing across multiple platforms. So, choose a tool with robust collaboration features to invite, coordinate, and manage your team members seamlessly.

But that’s not the case with everyone.

If you are a solopreneur or a small business owner whose social media marketing is limited to a few single channels and platforms, then your tool requirements will be completely different.

All you will need in a social media management tool are the key features like scheduling, analytics, and content curation. In this case, you can go for a simple plan of any tool or even try tools that offer free plans.

On the other hand, if you are a full-fledged marketer responsible for managing multiple accounts on different platforms, then you will definitely be working with a team. That’s when you require a tool with a subscription plan that can seamlessly accommodate your entire social media marketing team to enable effective collaboration.

Some of the key collaboration features you should look for in a social media management platform are:

  • Assigning roles and permissions to different team members for publishing and inbox handling
  • Content review and approval workflows involving Managers and Clients
  • Centralized calendar view for the entire team to efficiently collaborate on upcoming social posts
  • Seamless commenting features to facilitate feedback on draft content

3. Affordability

All the tools offer similar features but different pricing ranges, so you need to see why they justify their prices. Also, consider that the tool is not just an immediate fit for your budget but stays affordable when you scale as well.

Many a time, the segregation of pricing options of a social media managing tool is based on the number of accounts you can connect to it at once and the number of users accessing it.

So be sure to give forethought to how many social channels you need to manage at once and select the subscription accordingly.

4. Offering a Free Trial

A no-strings-attached free trial offers you the scope to of a test run for a product. Using the tool will give you actual insights no demo or tutorial would. This will make grasping whether it is a good fit for you or not much easier.

5. Customer Support

You need to buy a tool that has been known to provide excellent support, from onboarding to further query resolution. Consider a tool that offers comprehensive support through live chat, email, and phone, along with resources like tutorials and community forums.

6. Business Needs

The features offered by social media management tools are often focused on specific functions. If your brand is looking to monitor the audience opinion of them for the betterment of their PR then you will have to select a social media tool with ample listening capability, which facilitates communication management as well.

7. Scalability

This factor is in tandem with the previous point. If you are a growing business with an expanding team or an agency with a perpetual influx of clients, the software you select to manage all this needs to be scalable.

Get your facts straight about how accommodating the social media software is when it comes to adding more users to your team or increasing the number of accounts you manage. Usually, all of these alterations come with many added costs.

Too many things to take care of, right? Don’t worry; we have already vetted and curated a list of the best tools that you can choose from.

Wrapping Up

This list of free and paid social media management tools will let you choose the one to manage your social media presence effortlessly. However, our advice is to go for a tool that grows with your growing needs. One that does more in less time without leaving a burning hole in your pocket!

Another point to consider is that the tool of your choice shouldn’t come with a steep learning curve. You surely don’t want your teammates to spend months learning how to perform even the simplest of actions and get little or nothing done.

That’s why we recommend you SocialPilot. It is user-friendly, intuitive, easy on the pocket, and lets you manage mostly everything under one roof with support available at all times. Take its free trial today and elevate your branding on social media.

Frequently Asked Questions

What are social media management tools?

These are tools that manage your social media interactions by automating communication and scheduling posts from one dashboard. They also gather metrics and are used for competitive analysis.

What is the best social media management app among SocialPilot, Hootsuite, and Buffer?

SocialPilot proves to be the best social media management app to manage multiple social media accounts. It offers features like advanced post scheduling, content curation, social media analytics and reporting, Facebook ad management, bulk scheduling, and much more.

How can I manage social media accounts for free?

Social media accounts can be managed natively from their respective social channels. However, there are tools which can bring all those networks under one dashboard making the procees of managing them much easier. If you want to opt for a low-cost social media management tool that does more – SocialPilot is your go-to tool. You can also take the 14-day free trial to explore all its functionalities.

What are the benefits of social media management tools?

These tools have multiple benefits like:

  • Monitoring social media engagement on various platforms
  • Scheduling posts well in advance
  • Managing multiple client accounts
  • Establishing collaboration and workflow
  • Connecting with leads faster
  • Relevant posting to target audience

What are examples of social media tools?

Social media tools help to improve your social media presence through content posting, monitoring, and analyzing capabilities. Some examples of social media tools include:

  • SocialPilot
  • Hootsuite
  • Sprout Social
  • Zoho Social
  • Agorapulse
  • Buffer

Which tools should you use as a social media manager?

As a social media manager, there are many tools that you can use to manage and optimize your social media presence. Some of these popular tools that help you with content scheduling, analytics, and listening are SocialPilot, Hootsuite, Agorapulse, and SproutSocial.

social media marketing using socialpilot

About the Author

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Jimit Bagadiya

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