23 Best Social Media Scheduling Tools to Save Time in 2024

The ultimate list of 23 Best Social Media Scheduling Tools that’ll help you save time, effort & put your social media management on autopilot.

Social Media Scheduling Tools

Social media scheduling tools have become increasingly popular and indispensable for social media marketers. They are tailored to help businesses of all sizes, whether solo entrepreneurs or multi-locational brands.

Their importance stems from their ability to save significant time and effort by eliminating repetitive manual tasks. But they do much more than just publish your posts on social media.

These tools can help you single-handedly manage all your social media posting much more efficiently as compared to doing it manually, all thanks to automation.

Now let’s get to know these social media scheduling tools in a bit more detail.

What Are Social Media Scheduling Tools?

A social media scheduling tool is software that automates your whole content publishing process. You can create your post in advance and schedule it for specific dates and times.

These tools eliminate the need to go to different social channels to publish your posts at specific times. A social media scheduler brings all these platforms and accounts into one dashboard for you to do it all.

A good scheduling tool can execute your social media plan much more efficiently without any misstep.

This blog will walk you through some of the best social media scheduling tools.

What Should You Look for in Social Media Scheduling Tools?

Each business has different requirements, so it’s crucial to be meticulous when selecting a tool for your brand.

Here are some key factors to consider when choosing the right social media scheduling app for your business.

Catering to Your Business Needs

Social media tools often offer features that cater to specific functions. Before selecting your social media scheduling tool, it’s essential to assess your marketing tasks, brand objectives, and the size of your team.

Pricing

Managing resources efficiently is crucial. Before making any commitments, determine your spending limits to ensure your investment aligns with your long-term goals. Whether you’re a small business or a large enterprise, finding a tool within your allotted budget is vital.

Watch out for hidden charges and additional fees.

Supported Platforms

Social channel integrations are a crucial aspect to consider when evaluating a social media scheduling tool. It’s one of the primary requirements for users seeking such a tool. Ensure that the tool supports all major social platforms, including Facebook, Instagram, Twitter, LinkedIn, TikTok, and others.

User Interface

Having an intuitive and well-designed user interface can really make a difference. It’ll save your time and help you avoid the headache of a steep learning curve.

Must-Have Features

Thoroughly review the features and capabilities provided by the tool. Essential elements of a social media scheduling tool include

  • Advanced scheduling
  • Posting for multiple accounts
  • Content calendar
  • Content library
  • Bulk scheduling of posts
  • AI writing assistant

Customer Support

Finally, don’t overlook the importance of customer support when evaluating a tool. Efficient support, from onboarding guidance to prompt query resolution, significantly influences the user experience. Test the support system during a trial run or consult past users’ experiences on review platforms to gauge its effectiveness.

We have given you all the options and the things to look for in your ideal social media scheduling tool.

How we analyze and select Social Media Scheduling Tools

We have compiled the following list of top-notch social media scheduling tools through extensive research and evaluation. Our process involved actively weighing factors like user experience, G2 ratings and reviews, cost, and scalability. We assessed the proficiency of these tools in automation, crafting content, visualization, analytics, and teamwork to rank them. We have dedicated immense effort to curating this list, with the aim of equipping marketers with insightful data for choosing the right tools that will help grow their businesses.

Now, without any further ado, let’s begin!

$30

For 10 Social Media Profiles

SocialPilot is a social media scheduling tool that lets you post on numerous social media platforms such as TikTok, Facebook, Twitter, LinkedIn, Instagram (Direct Publishing), YouTube, Google Business Profile, Pinterest, and Tumblr.

Every feature of SocialPilot is designed to simplify creating social media schedules and optimize marketing efforts. This is why SocialPilot is used by more than 13,000 users and always rated 4.5/5 on software review platform G2.

This social media post scheduler also provides reliable support to its users via email, chat, phone, and social media channels.

Best for:

Marketing Agencies, SMBs, Multi-Location Brands & Professionals

Publishing and Scheduling

Advanced publishing and scheduling capabilities that makes it effortless to schedule on all major social media networks.

Post Across Networks

Post Across Networks

Easily schedule & publish on all social media networks

Advanced Scheduling

Advanced Scheduling

Schedule your social media posts in advance to save time

AI-Assistant

AI Assistant

Powerful AI to generate captions, hashtags & ideas

Bulk Scheduling

Schedule up to 500 posts for various accounts in one go

Content Calendar

Visualize your content calendar before publishing

Canva Integration

Easily use your creatives created in Canva directly in SocialPilot

Content Library

Save posts, media & hashtags for reuse

Multiple Content Formats

Supports Text, Image, Document, Carousel, Reel, Story etc.

Enhanced Collaboration

Quickly collaborate with your team & clients

Features to complement social media scheduling

  • Instant Engagement with Social Inbox: Manage all networks with one Social Inbox. Easily track, organize, and respond to social conversations directly from SocialPilot.
  • Advanced Analytics: Get detailed insights on KPIs, relevant metrics and schedule reports to land in your or client’s inbox as per your pre-set schedule.
  • Seamless Collaboration: Quickly collaborate with your clients, team mates at any time. Get instant approvals for workflows and streamline your feedback process.
  • White-label Capability: Showcase your technical prowess with your own AI-powered full suite social media management tool-complete with your logo and branding.

SocialPilot Pricing

SocialPilot offers a 14-day free trial and access to all premium features (no credit card required &
cancel any time). Choose a plan that fits your needs.

Agency+ Agency Small Team Professional
$170.00/mo
$200
Billed annually (Save 15%)
$85.00/mo
$100
Billed annually (Save 15%)
$42.50/mo
$50
Billed annually (Save 15%)
$25.50/mo
$30
Billed annually (Save 15%)
Simplify Social Media Scheduling and Publishing

What People Say About SocialPilot

Kristen F

I am a social media manager, and SocialPilot has made it easier & faster to get my work done! I can create & schedule posts for all my clients’ accounts in one place.

star
Kristen F.
Social Media Manager
Kindsey H

What I like best is that I can schedule posts in advance. Saves me time & allows me to prep months ahead. SocialPilot has been a great asset to my marketing.

star
Kindsey H.
CMO

2. SocialBee

$29

for 5 social media profiles

socialbee cover

SocialBee is the perfect social media scheduling tool for smaller businesses looking to scale up within budget. The platform helps create an AI-assisted content strategy to determine the best time to post, platform suggestions, and content categories.

You can group content and schedule them in bulk to maintain the consistency of your posting. You can even visualize just how your posts are going to appear after being published with post preview feature.

Content Calendar view makes it easy to tweak your content plan or create new posts, configuring their sequence from one view.

Pros

  • Set a posting schedule for social media and have a real-time preview of your upcoming posts.
  • Organize your posts into different categories, customize them for each social media platform and then automatically post them on all your socials at once.
  • Use the Canva integration inside SocialBee’s post editor to create outstanding visuals.

Douglass Hatcher

At first, I wasn’t sure how legit SocialBee was, but I got to see that they have great analytics, and posts are easy to schedule. So, if you want to post evergreen content and have great analytics, try SocialBee!

Cons

  • The app is only web-based and is not suited for enterprises.
  • The AI image creator does not function properly

Nicole E

The learning curve is a bit high. It’s not the most intuitive platform, and I think there are still features that I’m not using because I either don’t understand them or don’t have the patience to figure them out.


3. Hootsuite

$149

for 1 user

hootsuite cover

Best for:

Professionals, Small teams, Small-medium businesses, and Enterprises.

About Hootsuite

Hootsuite is a versatile social media scheduler for a wide range of users, including solo entrepreneurs, small businesses, large organizations, and marketing agencies with numerous clients.

With its diverse feature set, this tool can manage scheduling on every social media platform. This eliminates you having to switch between platforms and keeping up with publishing timelines.

In comparison to Hootsuite alternatives, it has a bit of a learning curve due to its robust and complex-looking dashboard.

Pricing:

Hootsuite offers five pricing tiers after a 30-day trial, ranging from $99/month to $249/month, catering to different social account and user needs.

Key Features:

  • Scheduling and Publishing: Schedule and publish multiple posts simultaneously at your preferred times.
  • Engage Customers: Effortlessly manage conversations with followers and leverage AI chatbots for automated responses.
  • Analytics: Access comprehensive analytics data from connected profiles across various platforms, conveniently displayed in a centralized dashboard.
  • Team Collaboration: Enhance teamwork by assigning clear roles for efficient workflow and project management.
  • AI Writer: Use AI-powered writing tools to streamline the creation of engaging social media post captions for faster and more effective content generation.

We went through a hundred user reviews for Hootsuite, gathered from trusted review platforms like G2 and Capterra. After carefully analyzing each of them in respect to all the features of the tool, we have gathered these insights.

Pros

  • A majority of users find Hootsuite’s content publishing capabilities on multiple platforms quite useful.
  • According to 58.44% of the opinions, advanced scheduling made it easy for people to readily plan and post their content promptly and consistently. This saved a lot of their time.
  • Hootsuite’s content calendar proved to be very effective in visualizing strategy and easily rescheduling posts from one date to another.
  • 64.71% of users agreed that the visual content editing capabilities of the tool proved to be assets for content creation on the platform.
  • When it came to managing platform-specific limitations, 43.86% users said that Hootsuite does a good job.

Cons

  • Almost half of the user reviews have expressed their dissatisfaction about the steep pricing for the advanced publishing features of Hootsuite.
  • 41.56% people faced difficulties in using the tool due to the complex scheduling process involved.
  • 2 out of 3 users have faced issues with the live posting capabilities on the tool.
  • 88.89% of Hootsuite users have regularly encountered bugs and faced errors while publishing content through the tool.
  • While some people think it is an easy tool to use, 11.76% have a hard time getting a grasp on the tool.

Overall Ratings:

Features
4.1/5
Ease of Use
4.2/5
Support
4.0/5

4. Buffer

$60

for 10 profiles

Buffer cover

Best for:

Businesses, Publishers, Non-profits, Mid-stage startup teams, Higher education, Solopreneurs, E-commerce, and Sports teams.

About Buffer

Known for its simple and straightforward UI, Buffer is a social media scheduling tool for all aspects of managing one’s social media presence.

Buffer enables users to effortlessly schedule effective social media posts to multiple social accounts. Each post can be customized which elements for every social platform it is created for. You can create drafts and fine-tune them with feedback and approvals before scheduling on your social pages.

Even as an altogether proficient tool, Buffer falls somewhat behind as the lack of chat support puts a dent in the users’ experience with the tool.

Pricing:

Buffer provides a range of four pricing options along with a 14-day trial period for each. There is a free plan for beginners. Paid plans range from $6 a month for one account to a monthly $120 for 10 accounts.

Key Features:

  • Publishing: The tool helps plan, create, and publish unique social media posts from a single integrated dashboard.
  • Analytics: View the analytics for each social profile connected to the tool and create comprehensive and shareable reports from those results.
  • Engagement: Stay on top of every message and comment from your audience and respond to high-priority conversations using Buffer’s advanced social inbox.
  • Collaboration: Onboard and work in tandem with your whole team and even involve clients for a smoother workflow.
  • Start Page: This feature of the tool lets users build aesthetic but simple landing pages so traffic from social media can be converted to sales of businesses.
  • AI Assistant: Buffer makes the process of creating social media captions way easier and faster with its AI Assistant. This lets users generate content with just a few prompts.

After sifting through numerous user reviews of Buffer sourced from reputable platforms such as G2 and Capterra, we meticulously examined each one, considering all aspects of the tool. From this thorough analysis, we’ve compiled the following insights.

Pros

  • The easy-to-use post-publishing dashboard in Buffer was commended by 36.4% of reviewers, requiring little to no training to use efficiently.
  • 27.3% of users said that multiple in-app integrations in Buffer helped them seamlessly manage multi-platform publishing from the same dashboard.
  • A majority of 60% of users have commented on the bulk scheduling capability, which allows them to plan a large number of posts for various social accounts to be scheduled all at once.
  • At least 20% of all Buffer users agreed that maintaining consistency on social media became easier with the help of the tool and its content scheduling capabilities.
  • 20% of the reviews pointed out that content tagging was highly effective in categorizing their assets within the storage of the tool.

Cons

  • 25% of Buffer users said they faced some difficulties with the publishing features of the tool, even encountering errors and bugs.
  • Every one out of three Buffer users faced difficulties in content recycling and reporting older posts.
  • Despite popular opinion being otherwise, around 40% of the users have found a few aspects of Buffer’s interface confusing. This makes navigating the tool difficult.
  • The scope of improvement in customization capabilities has been singled out by more than 33% of users.
  • The users who found content library in Buffer to be lacking in content categorization was a major 28.57%.

Overall Ratings:

Features
4.3/5
Ease of Use
4.6/5
Support
4.2/5

5. Sendible

$29

for 6 profiles

sendible cover

Best for:

Mid-sized businesses, mid-sized agencies, and some enterprise brands.

About Sendible

Sendible has established itself as one of the go-to social media schedulers catering to brands and agencies. It is a user-friendly tool which can schedule posts on all major social platforms including Facebook, Instagram, LinkedIn, X (Twitter) and GBP.

Sendible offers a centralized, user-friendly platform where you can create posts tailored to each social channel they are scheduled on. You can schedule full-fledged social media campaigns with this tool by grouping social posts together.

Its only drawback? Sendible doesn’t score very high on affordability and quality of customer support.

Pricing:

Sendible provides four paid plan options, and instead of offering a free plan, it provides a 14-day free trial period. The plans range from Creator, priced at $29, Traction for $89, White Label for $240, to the last plan, White Label+ plan, which is priced at $750.

Key Features:

  • Scheduling: Sendible takes care of all your publishing enabling you to create and schedule posts helping you automate your content creation process.
  • Collaboration:Manage tasks efficiently by coordinating with your team members and clients making way for seamless workflows and approval processes.
  • AnalyticsUnderstand how your content is performing and get insights on audience behavior with the help of detailed analytics for all your posts.
  • White Label: Generate more revenue with fully customizable social media management tools for your clients.

We have gathered multiple authentic Sendible user reviews from G2 and Capterra and meticulously analyzed them in regard to the major features important in terms of use case. Based on this study, we have gleaned the following insights.

Pros

  • Many Sendible users, close to 78% of them, have highly appreciated the advanced content scheduling features the tool boasts of, enabling them to streamline their day-to-day social media activities.
  • Almost half of the users point out that the automated publishing capabilities make it convenient for them to publish posts on multiple social platforms from a single dashboard.
  • Almost three-fourths of Sendible users find content-management functionalities like the content library, content calendar, and visual content editor very useful to centralize their social media management workflow.
  • The ability to create posts of multiple types with images, videos, and carousels speeds up the process of content creation and lets them keep their audience engaged with diverse content.
  • Sendibles allows users to boost and repost their previous posts as well as tag profiles to them. This capability has been well-received by 20% of the users as it allows them to expand the reach of their content online.

Cons

  • 24% of users have faced major problems in creating posts with Sendible.
  • 62.5% of the Sendible users pointed out that there are some serious technical glitches in the content recycling feature that hinder them from effectively using their popular content.
  • Out of all the reviews, 57% have raised the issue of live posting failing in several instances, which in turn disrupted their schedules.
  • Although visual content editing is a popular feature among the users, many have nearly 50% of them have faced problems with it at one point of time, keeping them from optimizing their social media posts.
  • 23.10% of the total users have similar opinions about content customization, stating that it lacks depth and flexibility.

Overall Ratings:

Features
4.3/5
Ease of Use
4.4/5
Support
4.4/5

6. Agorapulse

$69

for 10 profiles

Agorapulse cover

Best for:

Mid-sized businesses, mid-sized agencies, and some enterprise brands.

About Agorapulse

Agorapulse is a software that helps agencies and teams work collaboratively. Along with social media scheduling, you can engage, listen, collaborate and measure their social media efforts.

It centralizes content scheduling for all the major social media channels, including Facebook, Instagram, LinkedIn, Twitter, and many more,. The intuitive UI allows users to maintain a content calendar and schedule all their posts at the best possible times.

However, considering its pricing plans and the features offered, there are Agorapulse alternatives out there that will provide a slightly higher value for money.

Pricing:

Agorapulse offers one free plan and four paid plans with a 30-day free trial for each. The four paid plans are called Standard, Professional, Advanced, and Custom, ranging from $49 to $149 for managing 10 social profiles.

Key Features:

  • Social Media Scheduling: Personalize posts and schedule with Agorapulse to multiple accounts.
  • Social Monitoring: Keep track of all your mentions/social conversations around your brand or industry.
  • Comprehensive Reporting: Understand how your content is performing with detailed insights for all your posts.
  • Social Media Inbox: Manage, interact, and store all your conversations across multiple platforms in one single space.
  • AI-Powered Writing Assistance: Generate creative ideas and captions with Agorapulse’s writing assistant.

After thoroughly reviewing a multitude of user testimonials about Agorapulse, gathered from reputable platforms like G2 and Capterra, we meticulously scrutinized each one, taking into account every aspect of the tool. Based on this comprehensive analysis, we’ve aggregated the following insights.

Pros

  • Around 75% of the users commended the tool’s ability to maintain consistency in posting schedules.
  • A significant number of users appreciated the streamlined process and ease of creating different types of posts.
  • 7 out of 10 people found the tool’s bulk scheduling capabilities effective and time-saving.
  • 66.67% of users say the tool’s content tagging and categorization abilities make the content categorizing and publishing balanced.
  • The UI/UX is the key to offering a great user experience with efficient working and nearly 5 out of every 6 users liked the navigation and ease of use.

Cons

  • Nearly 63.16% of users faced issues related to the display and formatting of images/videos and were dissatisfied with the overall features.
  • 21.05% of users have often complained about the challenges they faced while using the tagging feature in posts. This hindered their ability to give desired exposure to their content.
  • According to the opinion of some users, 5.26% to be exact, content recycling features need a lot of improvisation to be more user-friendly.
  • There are some limitations in the popular bulk scheduling feature, which was mentioned in more than 28.57% of reviews.
  • Nearly a quarter of users pointed out the lack of customization options for the content to be a hindrance in the scheduling process.

Overall Ratings:

Features
4.5/5
Ease of Use
4.5/5
Support
4.6/5

7. Sprout Social

$249

for 1 user

sproutsocial cover

Sprout Social is a social media scheduling tool used by marketing agencies and bigger enterprises.

The platform allows you to create and schedule posts in bulk which then are automatically published on the designated social channels. Sprout Social proves to be helpful by suggesting the best time to post which can give your content the maximum reach and exposure.

It’s features like smart inbox, in-depth social media analytics, and customized reporting can assist users with overall social media management.

Sprout Social can actually improve your work quality by streamlining your efforts in the right direction.

Pros

  • Sprout Social’s bot builder helps you set up, operate, and manage chatbots within Facebook Messenger.
  • This social media scheduling tool can group your team members for better collaboration.
  • Sprout Social lets you integrate tools like Zendesk, Hubspot, and UserVoice for support teams to manage user issues without leaving the dashboard.

Eileen Moran C.

The listening stream can be customized so that you can choose whatever profiles/hashtags you want to see at that time. You can reply, assign posts, forward posts, retweet, retweet with comments, all from the news stream.

Cons

  • Sprout Social can be highly expensive social media post scheduler with teams, as it charges for every team member/user you invite. (But there are SproutSocial alternatives that provides all the features at a budget-friendly price.)
  • For the price it is offered, Sprout Social doesn’t provide integration with visual platforms like Youtube.
  • Though the inbox is intuitive, they don’t have a unified inbox. You have to toggle between different social account streams individually.

Verified Sprout Social User

First, let’s get it out of the way. SproutSocial is expensive. It is not at all affordable for most small or medium-sized businesses.


8. CoSchedule

$29

for 3 users

coschedule cover

CoSchedule is mainly focused on publishing and known for its content calendar feature. With CoSchedule, you can manage your scheduling on Facebook, LinkedIn, Instagram, Pinterest, and Tumblr social profiles.

CoSchedule integrates with blogging tools like WordPress and Hubspot, which helps you organize and publish your blogs right from your Coschedule account. You can also reshare your best-performing posts with a re-queue feature.

But the basic plan doesn’t cover multiple client accounts. You will need a customizable Marketing Suite plan which might be pricey.

Pros

  • If you miss out on the social media posting schedule, then it automatically fills in the gap with your top-performing posts.
  • CoSchedule has a Kanban Project dashboard, where you can see what your team is working on and their progress at each stage. You can apply custom statuses to workflows based on the way your team works.

Daniella G.

Having the ability to set templates for Social sharing is incredible. It means I can continue to promote my content for weeks after it has been published, and the Requeue feature means it continues to get exposure for as long as I need it.

Cons

  • Very basic features in a free plan.
  • CoSchedule is very pricey compared to any other scheduling tool in the market, even though it doesn’t have any enterprise-level features like social listening and monitoring.
  • CoSchedule doesn’t offer many integrations and collaborations with other tools, which makes it less efficient while working along with the team and streamlining processes.
  • The ReQueue feature is great, but it comes with limitations. It only allows you to queue your posts twice.

Verified CoSchedule User

CoSchedule is expensive, has confusing tiers, and has lots of bubbly features that aren’t that helpful. Any smart content marketer isn’t going to put their social media scheduling tool on random autopilot and organize content by “color.” It is simply not a very useful tool after about a week.


9. Zoho Social

$15

for 1 user

zoho-social cover

Zoho Social is built keeping in mind the needs of a growing business. This social media posting tool has some amazing feature sets like smart scheduling, repeat posts and SmartQ predictions.

Zoho Social suggests the best time to share your posts for more engagement based on your profile analytics. This boosts your social media presence to a whole new level.

The calendar dashboard in Zoho Social allows users to get a bird-eye view of their upcoming scheduled posts. If you need to change something, you can reschedule a posts by simply dragging and dropping the post to a different time slot.

Zoho Social lets you manage scheduling on Facebook, Twitter, LinkedIn, Instagram, and Google Business Profile.

Pros

  • Zoho Social offers the best time slots to schedule social media posts with its SmartQ feature (when your audience is most active).
  • It has its CRM integrations, where you can engage with prospects and generate potential leads from social media.
  • You can create automated reports to deliver to your clients in the format and frequency you choose. You can also include team members in the delivery list and add a personalized message.

Verified Zoho Social User

I like Zoho software for many reasons. The most important one for me was CRM and social network collaboration. It has easy-to-use tools.

Cons

  • The analytics and reporting feature is not very impressive. They don’t have a combined analytics feature.
  • RSS Feed integration is missing in Zoho Social, whereas all other social media planning tools have this feature.
  • Zoho Social is pretty expensive for the features and UI it offers.

Verified Zoho Social User

Reporting is where I’d love to see the most improvement – there is no way to look at combined analytics or get accurate engagement numbers.


10. eClincher

$65

for 1 user

eClincher cover

eClincher is a great tool that supports content scheduling on social media networks like Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google Business Profile, and Youtube.

It’s an agency-focused tool for managing social media campaigns and scheduling custom posts for multiple social media networks simultaneously. Keep a keen eye on your scheduled posts with the weekly and monthly filtered views on the content calendar.

But this social media scheduling tool is not as diverse as its competitors as it does not offer any collaboration feature.

Pros

  • eClincher has a feature to find top influencers based on keyword searches and their top content suggestions.
  • It has a centralized inbox for monitoring, listening, and viewing competitor activity updates.
  • eClincher has an inbuilt media library that lets you upload images and videos to your own dedicated cloud storage.

Harold G

An important winning point of eClincher is its only control panel, where I can monitor the messages of the social networks that I manage and easily participate with my audience.

Cons

  • The user interface of eClincher doesn’t win any awards. It’s not very user-friendly, and it feels dull and outdated. The same goes for their mobile app.
  • The unified inbox is a great feature, but it becomes clumsy when using multiple social media accounts.
  • eClincher can get quite expensive if you are an SMB or a social media professional.

Angela B.

The price is pretty steep for a small business. The analytics options really are minimal. Quite honestly, it’s not much to go on — the keyword research kind of sucks.


11. MavSocial

$29

for 1 user

mavsocial cover

MavSocial is a reputation management tool with proficient social media scheduling capabilities. It supports automated publishing on Facebook, Twitter, LinkedIn, Instagram, YouTube, and Tumblr.

You can streamline your scheduling activities by creating posts and customizing them for multiple platforms from the same dashboard. Content can be grouped by adding tags to them to be used in bulk later.

Being a social posting tool, MavSocial offers stock images so you can make your posts visually appealing. It also lets you engage, listen, analyze, and collaborate.

Pros

  • MavSocial has a separate digital assets library where you can upload images, videos, and audio. You can create your own digital libraries by giving them tags and descriptions.
  • They have their in-house photo market where any media you purchase (or if it’s a free one) stays up in the Mavsocial account, forever saved in your digital library.
  • MavSocial has an inbuilt photo editing app where you can edit your photos before posting them. You can also discover which media performed the best. It captures cross-platform engagement for individual media pieces too.

Julie Anne G.

I like the convenience of being able to search for stock images right in MavSocial rather than having to search through a third-party stock photo provider.

Cons

  • MavSocial has a pretty outdated user interface and a complex scheduling structure.
  • The mobile application is a bit glitchy. Some features are not available on the web version, so using a mobile app becomes necessary.
  • It doesn’t have an in-depth reporting feature. You can’t customize your reports in MavSocial.

Sandra G.

MavSocial offers a LOT… but not necessarily what I’m looking for. It was horrific to organize the cloud library. I regularly work with hundreds or thousands of images. Incredibly time-consuming to add metadata to each individual file.


12. Sked Social

$30

for 1 user

sked-social cover

Sked Social is a straightforward social media scheduling tool, designed to streamline the marketing efforts of small businesses. Mainly an Instagram scheduling tool, Sked Social is also capable of supporting other platforms such as Facebook, LinkedIn, YouTube, Twitter, Snapchat, TikTok, and Google Business Profile.

The tool provides many Instagram- friendly features, such as link in bio and shoppable product tagging, which help e-commerce businesses a lot. Other than scheduling, the tool also is well-equipped to handle other social media marketing needs such as social inbox, analytics and reporting, and team collaboration.

Pros

  • The process for setting up and onboarding for the tool is very easy.
  • Instagram related features are very strong.

Andrea C.

I love the ability to schedule stories and carousel posts to instagram, while also tracking better and more analytics than it’s competitors. I love thee LinkinBio feature and think it brings a better look overall to that part of our feed. We’ve loved seeing the ease of scheduling and being more organized, while also saving time with templates, bulk creating posts, and the like.

Cons

  • Sometimes the publishing of posts is delayed
  • It does not allow the scheduling of custom Reel covers

Riley S.

We’ve run into quite a few bugs while using it. There have been issues with content not posting or posting at the wrong time. It can be very hit or miss, although I wouldn’t say this happens too frequently


13. MeetEdgar

$29.99

for 10 profiles

MeetEdgar cover

MeetEdgar is a different solution than other schedulers. It assists you in uniquely scheduling social media posts with its feature of evergreen posting that doesn’t leave your queue empty.

Once you schedule your post on this social media planner, it saves the post in the library to reuse later. MeetEdgar supports Facebook, Twitter, Instagram, Pinterest, and LinkedIn. It has a simple UI powered with AI integrations for the successful execution of your social media strategy.

Pros

  • MeetEdgar has a posting queue that never leaves your content trail empty. It recycles your evergreen posts forever.
  • It has a category-based social media posting schedule. You can group your content into different categories and schedule them accordingly.

Vert H.

Edgar is an evergreen social media content planning tool. You will be able to keep a library of your best content, put them into separate categories, and assign time slots for them to be automatically reshared in the future.

Cons

  • Though you can plan social media posts based on categories, you can’t shuffle your posts in the queue to reschedule them for later time slots.
  • MeetEdgar has very limited features and supports just 5 networks, due to which it isn’t a one-stop solution for marketers.
  • You cannot add team members. There’s no social inbox and in-depth social analytics.
  • It just has one pricing plan, which can’t be called affordable for the selective set of features it offers.

Shauna W.

Edgar now has no reporting capabilities.


14. SmarterQueue

$29.99

for 1 user

smarter-queue cover

SmarterQueue is unique among other content schedulers. This social media planning tool recycles your content, so your queue is never empty. SmarterQueue supports Facebook, Twitter, LinkedIn, Instagram, and Pinterest.

You can categorize your content for quick access. This social posting tool suggests a custom schedule based on your profile metrics too. This allows users to schedule a perfect mix of different yes of post giving their audience variety of content to look forward to. You can divide your content into categories based of the type of platforms for quicker and easier schduling.

Pros

  • Easy to assign time-slots to categories. It also recycles evergreen posts automatically.
  • You can create variations of your posts for re-queueing so that you don’t have to make unique posts always.

Kristi Porter

The two features I love most are the ability to re-queue previous posts and customer service.

Cons

  • SmarterQueue is highly-priced for the features it offers. You can manage only 25 social accounts at a price of $79.99/month for just one user.
  • It has no collaboration feature where you can add team members and manage multiple client accounts. It doesn’t offer in-depth reports.
  • It doesn’t have a social inbox where you can manage your social conversations.
  • Their user interface is neither intuitive nor user-friendly.

Violeta P.

I don’t love how the app looks. It isn’t as pretty or clean looking.


15. StatusBrew

$89

for 2 users

status-brew cover

StatusBrew is one of the best post schedulers. It supports social media channels like Facebook, Instagram, LinkedIn, and Youtube. You can even use Statusbrew for ad campaign moderation on Facebook and Instagram. You can schedule posts in bulk by uploading CSV file to keep your social media posting consistency going.

Effcient team collaboration workflow makes for timely and error-free content creation. Content calendars in StatusQueue are shareable with teammates so that everyone can contribute to the process of post creation and effective scheduling.

It has got a social inbox, analytics, and listening features. There are even advanced team collaboration features with diversified permission capabilities.

Pros

  • StatusBrew has decent analytics and reporting features.
  • You can target newer audiences based on social listening capabilities.

Greg J

Statusbrew lets us work intelligently on social media. This social media scheduling tool enables us to connect effectively with our audience and makes it more approachable.

Cons

  • The UI can be overwhelming, and users need time to understand its features.
  • This social media tool has a high starting price and less platform integration.

Verified StatusBrew User

They should improve the UI of the tool for better user engagement. Moreover, they should give a tour guide for beginners who are going to use this tool for the first time.


16. Later

$25

for 1 user

later cover

Best for:

Creators, freelancers, agencies, social media managers and small businesses.

About Later

From starting as an Instagram scheduling tool to evolving into a dynamic social media marketing software, Later has changed significantly. The platform provides its users with an all-in-one dashboard where they can plan their social media and schedule them for six different platforms.

Later, has been explicitly designed to simplify social media scheduling for creators, agencies, social media managers, and growing businesses. The user-friendly UI of this tool makes Later an ideal choice to take care of all aspects of your social media efforts with ease.

However Later lacks any structured approval workflows for larger teams.

Pricing:

Later presents three subscription choices, each accompanied by a 14-day complimentary trial period. The system presents a no-cost option, followed by paid levels starting with Starter, valued at $25, Growth at $45, and the final choice, the Advanced option, priced at $80.

Key Features:

  • Publish & Schedule:Plan, create, and manage all your social media content from a single space.
  • Social Inbox: This feature enables users to aggregate all the incoming comments, messages, and brand mentions across multiple channels and respond to engage in relevant conversations.
  • Analytics:The analytics dashboard shows in-depth data on engagement rates, impressions, follower growth, and clicks across different social profiles.
  • Linkin.bio:Create a mini-lading page and link it to your bio on TikTok and Instagram to make your profiles more clickable and drive more conversions.

We’ve compiled numerous genuine user opinions of Later from G2 and Capterra, conducting a thorough examination focused on crucial features relevant to practical application. From this examination, we’ve extracted the following observations.

Pros

  • The scheduling features in Later have received an overall positive verdict from its users, 67% of whom say it makes their everyday social media activities seamless.
  • Bulk scheduling has been lauded as one of the best scheduling features by almost 83.3% of users, quoting the ability to schedule a month or more worth of posts as a reason for it.
  • Almost 50% of the users agree that multiple-platform integration enables them to centralize their social media management.
  • Three-quarters of all users have found the automation capabilities to have helped with their efficiency in the workflow in scheduling and rescheduling posts from their dashboards.
  • The simplicity of post-arrangement content uploading with the drag-and-drop functionality prompted 66.5% of the current Later users to say that the platform scores high in ease of use.

Cons

  • Around 50% of the reviews have raised concerns about the platform integration being limited, which has hindered their content scheduling activities.
  • A major percentage of users, 81.4% to be exact, have raised concerns about the fact that they faced technical issues, not being able to post carousels and Instagram Stories.
  • 75% of Later users have proclaimed the tool to be considerably expensive where the plans are designed so that high-level features are not available on basic plans.
  • The connectivity of platforms is interrupted again and again due to regular disconnection of social media accounts. 66.7% of people in the reviews have raised this problem, saying they have to constantly keep reconnecting their accounts.
  • A total of 81% of users have faced the inability to schedule advanced types of content with Later, like Reels and Stories.

Overall Ratings:

Features
4.4/5
Ease of Use
4.6/5
Support
4.4/5

17. NapoleanCat

$32

for 1 user

npcat cover

NapoleanCat is one of the more diverse social media tools. You can manage content scheduling for platforms like Facebook, Instagram, LinkedIn, Google Business Profile, Twitter, and YouTube.

The advanced AI Asisstant in the platform helps in coming up with relevant post ideas, generating arresting captions and optimizing them to perfection. You can use this content to publish immediately or schedule it for a later date. Organizing and tracking those scheduled posts becomes easier witha visually dynamic calendar dashboard.

Other main features of NapoleanCat include managing several social media profiles, automating customer support, assessing marketing results, keeping track of competitors’ activities, and team collaboration.

Pros

  • Its social inbox feature lets you manage conversations on multiple platforms from a single dashboard.
  • All plans are highly customizable.

Agnieszka K

Two absolute favorites: social inbox and automated moderation. The former saves us so much time, and we can stay in control of what’s happening in all our profiles without being all over the place – everything is in one app, finally. And the latter – it’s great for answering messages even when your team is offline and deleting all that spam.

Cons

  • Connection with social media platforms, especially Facebook pages, is quite patchy.
  • The tool is slow and takes a lot of time to load at times.

Kat B.

I believe the interface could have been made easier to navigate/user-friendly. I find that, at times, it was difficult to find a specific comment we wanted to get to.


18. Post Planner

$11

for 1 user

post-planner cover

Post Planner is one of the solutions for managing and scheduling content on social media. It supports the top 5 platforms, which include Facebook, LinkedIn, Instagram, Twitter, and Pinterest.

Fill in your content calendar with branded posts and schedule them to the desired time slot. You can even filter popular posts from Facebook, Twitter, and Reddit if you dig in useful content for your audience to maintain an impactful social media presence.

This social media scheduler even lets you monitor your brand mentions, so you don’t miss out on any opportunity for meaningful interaction with your audience.

Pros

  • The content discovery feature is its highlight.
  • Multiple value-adding integrations are available.
  • Provision to tailor content for specific platforms.

Bob S

I love the ease of use and the fact that I can post to all my social media sites with just a few clicks. They have a great search tool to find relevant content and even allow me to import my blog posts straight from my site. I also love the repeat post and recycle features.

Cons

  • It supports just 5 platforms.
  • Customer support isn’t prompt.

Michael H.

Frequent outages, constant need to refresh share tokens to enable publishing, its “randomizer” is not random at all.


19. Planable

$11

for 1 user

planable cover

Planable is a social media post planner designed around one simple principle: ridding marketers of tedious tasks and allowing them to create content.

Planable is integrated with Instagram, Facebook, LinkedIn, Twitter, Google Business Profile, YouTube, and TikTok. Users can segregate their Planable dashboards into separate dashboards to efficiently manage scheduling for different brands or clients without any hassle.

One of Planable’s most powerful features is Its feed view enables you to see the social posts exactly as they would look on your social media feeds before even publishing them.

Then there is the calendar view, which is best for planning and visualizing content by weeks and months. You can just drag and drop items on the dashboard to reschedule them instantly.

Pros

  • Planable has multiple views to visualize content as you create it: feed, calendar, list, and grid view.
  • Leave comments (tag your teammates, attach files, and leave reactions) and replies next to the post that needs feedback.
  • The ability to preview content exactly as it would appear on social media feeds before publishing.

Jay F

I have been using Planable for my Agency ever since. My Clients totally love it, and it is so easy for my team to schedule posts. Very convenient and makes life easier for all of us! I don’t think we can do Social Media Management without Planable, as it is one of the best social media management tools!

Cons

  • As a free social media scheduling tool, it can only allow 50 posts.
  • No social listening features are available.
  • It doesn’t include analytics and reporting.

Verified User

Features are very limited; you can only schedule and approve or comment. I would like analytics, space to chat with my client, etc.


20. Loomly

$42

for 2 users

sproutsocial cover

Best for:

Freelancers, agencies, non-profit organizations, startups, individuals & influencers

About Loomly

Loomly is a social media scheduling tool that perfectly balances advanced publishing features and affordable pricing plans. Be it an individual marketer or an agency, it caters to the needs of all kinds of businesses.

The platform covers post-scheduling on all the major social media channels, including X (Twitter), Pinterest, Facebook, Google Business Profile, Instagram, YouTube and LinkedIn, TikTok, and Snapchat.

Loomly allows for the creation of all kinds of posts, from multi-image carousels to short-form videos. The content calendar allows for efficient visual planning of your upcoming content. You can constantly find inspiration for content ideas with suggestions from Loomly, scheduling RSS feed to your social media accounts.

You can never go wrong with publishing customized content for every platform with on-point post-optimization tips provided by the tool.

Pricing:

Loomly comes with four separate pricing plans, starting from the Base plan of $42. The most popular plan is the standard one at $80. At the higher side of the spectrum are the Advanced plan at $175 and then Premium at $369. There are custom plans available for enterprise needs.

Key Features:

  • Post Scheduling: Create and schedule your social media content in advance to automatically publish it all on the social accounts.
  • Mockup Post Preview: Visualize your post with the preview feature to to get a realistic idea of how it’ll look on social media before scheduling.
  • Collaboration for Approvals: Get content approvals and feedback from all stakeholders with Loomly’s collaborative workflow.
  • Content Library: A Library acts as a content hub in Loomly lets you store all your photos, videos, links, or post templates in one place, ready to use whenever you need them.
  • Content Calendar: The content calendar in Loomly allows marketers to plan out their posts on all social channels in a consistent manner so there are no gaps in your schedule.

Pros

  • Users find the ability to customize their posts for each social media channel very useful.
  • Loomly has a user-friendly interface.

Brianna H.

I’ve used a lot of socila media management systems to find the right one for me, and Loomly has been the best by far. Still cost-effective, easy-to-use, no nonsense…perfect! I like how easy it is to tailor posts for each platform (super important!) and if I do have any questions at all or a suggestion of anything I’d like to see, Customer Support have been right on it.

Cons

  • The posts often are not published at the exact time at which they are scheduled for.
  • Draft management can be improvised.
  • PDF uploads for LinkedIn publishing is not available.

Allda D.

It would be nice to have a spot for draft content that is not connected to a specific date. Our team often drafts “evergreen” content that we use to fill on less busy weeks. Right now, we have to draft that content on a day, then keep moving it around as the weeks pass until it’s ready to post.


21. Cloud Campaign

$49

for 7 profiles

Best for:

Marketing agencies

About Cloud Campaign

Cloud Campaign is a social media management tool that is designed to help agencies manage their social media presence across multiple platforms and scale their business at the same time. Its white-labeled features help agencies provide clients with a branded experience on the platform.

The platform enables scheduling posts on multiple social media platforms and has many advanced functionalities to maintain posting consistency. Along with advanced scheduling, recycling evergreen posts and setting up drip campaigns are some of its unique capabilities.

The platform covers all the bases for efficient social media post creation, with content curation and Canva and Google Drive integrations for importing content.

Key Features:

  • Social media scheduling: Automate publishing of social media posts for different platforms. Set up campaigns and repost evergreen content for posting consistency.
  • AI Caption Generation: Create content ideas and post captions for saving time on content creation.
  • Approval Workflow: Gain quick and easy approvals for posts to maintain your posting schedule.
  • Content Management: Curate and store different content efficiently into the content library for later use.
  • Social Inbox: Manage and respond to messeges and comments from your audience without having to switch to different platforms.
  • White Label Reports: Generate timely branded reports to present to your client to keep them updated about the ongoing social media activities.

Pros

  • Cloud Campaign can easily separate and organize different service lines into separate workspaces, making it easier to manage accounts.
  • Its scheduling tool uses tags to create schedules, and its ability to connect with multiple platforms and streamlines the content creation process.

Justin Renz L.

I love the fact that it’s very compatible with almost all of the social media sites I’ve known. It makes scheduling very convenient and the UI is very user-friendly. I also like the fact that informs the user of any running issues and making it specific to the user.

Cons

  • The platform faces limitations in posting video content.
  • Tagging profiles is unable to recognize accounts from Facebook.

Spencer E.

Sometimes the tagging of people on facebook makes it hard to find who you need to tag. occasionally there are issues with videos loading but I have been able to fix the issue quickly with the automatic advise you get and repost the post.


22. Planoly

$16

for 1 user

Best for:

Creators and Brands

About Planoly

Planoly is a visual social media scheduling and planning tool which allows users to efficiently organize and automate their content for multiple platforms.

You can easily schedule your social media content in advance on the the go using Planoly’s mobile application which also allows automated posting.

Instagram posts can be directly posted to Business and Creator, making it the perfect platform to dynamically execute your social media content strategy.

With its integration with Canva, users can directly import and edit their designs to then uploading them into their posts. AI caption generator is a great accompaniment to posting optimized visual content which can engage your target audience easily.

Key Features:

  • Auto Posting: Schedule all your social media posts from one integrated dashboard
  • AI Caption Generator: Create insightful captions which actually appeal to your audience.
  • Hashtag gallery: Save regularly used and trending hashtags to Planoly to easily add them to your posts.
  • Visual Planner: Use the grid view to visualize and schedule your posts accordingly to make your post grid aesthetically appealing.

Pros

  • Ideal for scheduling Instagram content.
  • Group hashtags into separate categories for easy access.

Michelle D.

Very easy to use interface. It gives you the optimal times to post based on your audience and date. You can pre-plan and schedule batches of content, something especially nice for when you’re on vacation. I also like that it lets you do special groups of hashtags by theme.

Cons

  • Accounts get disconnected when logging out.
  • Advanced features like analytics and inbox missing.

Elizabeth S.

Sometimes the social media accounts get disconnected but this is easy to re-attach.


23. Iconosquare

$59

for 1 user

Best for:

Freelancers, Brand and Social Media Marketing Agencies

About Iconosquare

Iconosquare can be called a social media scheduling tool offers robust features for publishing on major platforms like Instagram, Facebook, LinekdIn, TikTok and X. Users can easily create new posts, specifying captions, links, dates, and status, with options for collaboration.

Media upload sections adapt to post types selected beforehand. The Crosspost feature enables drafting for multiple profiles, with edit capabilities.

A calendar view assists in managing scheduled posts by day, week, or month. Time Slots streamline scheduling for specific days and times. Collaboration sections highlight posts awaiting approval. Additionally, library features allow organizing media and creating collections of commonly used captions and hashtags.

Key Features:

  • Publishing: Schedule all your social media posts from one integrated dashboard
  • Analytics and Reporting: Monitor content performance closely with insightful analytics.
  • Reporting: Generate and share performance reports for the time period of your choice.
  • Collaboration: Share created content within the team for quick and timely approvals.
  • Conversation: Manage and respond to incoming messages and comments from your audience.
  • Listening: Monitor your brand mentions and reputation and that of your competitors.

Pros

  • The process of content scheduling becomes much easier with the streamlined UI.
  • Very insightful KPIs are provided in the analytics section.

Verified User

Iconosquare has great UX and social media analytics. The platform is very easy to use for all social media scheduing and reporting needs.

Cons

  • Accounts can automatically get disconnected.
  • Scheduled posts sometimes are not posted on schedule.

Verified User

Sometimes the autoposting disconnets and the posts do not go live and there is no worning that it happened to its hard to track.


How to Schedule Using SocialPilot

These scheduling software work by integrating with social media platforms using the network’s APIs. All you have to do is connect your accounts to the tool and you can start scheduling posts to multiple platforms from the same dashboard.

Here is the general flow of how to schedule posts using a social media scheduling tool:

  1. To get started, link your social media accounts to the platform.
    social media accounts
  2. Now that the accounts are linked, you can go ahead and create your post. A robust scheduling tool will provide you with multiple ways to customize your post for different platforms from the same dashboard.
    Advanced tools like SocialPilot even offer AI Assistant to create effective captions within seconds.
  3. After creating the desirable post, select the pages or accounts where you want to publish.
  4. Now go with any of the advanced scheduling options, picking the date and time you want for publishing the post.
    advanced scheduling options

You can follow the same steps to create and schedule various types of posts including texts, videos, Reels, Stories, etc. . This streamlined process drastically reduces the time needed compared to doing it manually.


Conclusion

Though there are tons of paid and free social media scheduling tools in the market, only a handful are deemed fit for use. Some paid ones are either too expensive or don’t offer the platform you need, while others dispense a compromised performance.

That’s why we’re betting on SocialPilot. You can effortlessly post to any social media channel without spending time. Work together with your team and clients to make a lasting impact right away. Sign up for a free trial to level up your social media presence right away.

Frequently Asked Questions

What is a social media scheduling tool?

A social media scheduling tool is an automation tool that helps you schedule social media posts for multiple social media accounts ahead of time. As you can’t be active on social media all the time, using a social media scheduler helps you be proactive and set up your content calendar in advance.

How to select the perfect social media scheduling and publishing tool?

Here’s how to select the perfect social media scheduler:

  • Check if it helps you post on social media platforms you regularly use
  • Check if the social media scheduling tool has advanced social media scheduling options and can customize posts for different social media sites
  • The number of posts you can queue and publish in a day with the scheduler
  • If it has a social media calendar for visualization
  • If it allows team collaboration
  • Provides deep analytics and reporting

Which tools can be used as paid and free social media schedulers?

You can use the following tools for social media scheduling:

  • SocialPilot
  • SocialBee
  • Hootsuite
  • Buffer
  • Sendible
  • AgoraPulse
  • Sprout Social
  • CoSchedule
  • Zoho Social
  • eClincher
  • Mavsocial
  • Sked Social
  • MeetEdgar
  • SmarterQueue
  • StatusBrew
  • Later
  • NapoleanCat
  • Post Planner
  • Planable

How do I schedule all my social media?

You can schedule all your social media posts from a social media scheduler tool like SocialPilot. You can sign up for the free trial and connect the tool with all your accounts. After that, you just need to add your posts. You can schedule social media posts at different times for different platforms or share them on all networks at once.

Is there a free social media scheduling tool?

Yes, there are some free social media scheduling tools. However, the free plans of these tools come with very limited functionality and not enough to serve any marketing purpose. Hence, it is better to go for a tool like SocialPiot that is able to handle the requirements of a business and comes at an affordable price.

What is the best social media scheduler?

SocialPilot is the best social media scheduler for small businesses as it is packed with advanced features like AI Assistant, content library, bulk scheduling, RSS feed automation, and more, but it comes at a surprisingly reasonable cost.

social media marketing using socialpilot

About the Author

Picture of Jimit Bagadiya

Jimit Bagadiya

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