testing top fest - SocialPilot

Positive

With Hootsuite, you can effortlessly manage and schedule posts on multiple social networks in one place, saving your time and increasing your social media productivity.
It has a 30-days free trial for marketers who are getting started and also has a Hootsuite academy that provides all resources about social media management.
The tool provides the best time to post on the networks so that your large audience can see your post.
Hootsuite's content planner is extremely easy to use and provides a clear view of the planned content, making it a more user-friendly experience.
Hootsuite is a social publishing tool that is the most user-friendly for any platform, and it makes you feel as if you are making the post on the platform itself.
Hootsuite has a feature that helps you import and schedule reports on a weekly and monthly basis. These reports can be customized as well.
Hootsuite has a content approval workflow through which you can share your post with editors, managers, and clients to get approval for the post.

Negative

Hootsuite has a limitation of size for uploading, due to which you can't schedule large files such as animations.
Hootsuite price is on the higher end, making it an unaffordable software for smaller businesses and digital marketing agencies. Many other social media management softwares are available at lower prices.
While Hootsuite does offer Instagram Business functionality, it does have some limitations, such as needing to open the app in order to complete certain actions. This may cause inconvenience for some users.
While Hootsuite provides valuable reporting capabilities, you are limited in your ability to distribute reports to multiple stakeholders internally unless you are on the highest-level subscription plan.
Sometimes the social profiles get occasionally disconnected from the platform, and it is difficult to reconnect the profiles.
The lower plans have limited reporting capabilities, which could greatly impact your ability to effectively monitor and analyze your social media performance.
While using Hootsuite for posting images on Facebook and Instagram, there can be instances where non-square images may get cut off, leading to a loss of visual impact. This is a limitation of Hootsuite is a factor to consider when scheduling your posts.