Are you looking to optimize your review management? Choosing the right tool is crucial for your success. Whitespark and BrightLocal are two prominent platforms that provide a package of features to help businesses improve their local search visibility.
In this blog post we will delve deep into Whitespark vs BrightLocal comparison, highlighting their key features, strengths, and weaknesses to help you make an informed decision.
Quick Summary Of Whitespark Vs. BrightLocal
Both Whitespark and BrightLocal offer strong solutions for managing online customer reviews, but each has unique strengths. This quick summary table provides a quick overview of aspects we experienced while trying both platforms.
 Whitespark |
 BrightLocal |
 SocialPilot Reviews |
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| Number of Reviews | 100 | 221 | 812 |
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| Minimum Pricing | $79/Month | $39/Month | Free |
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| Social Media Management |
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| Best For | Small to Medium-Sized Businesses, Multi-Location Businesses, Marketing Agencies, and Franchises | Mid Size Businesses, Small Businesses, and Agencies | Marketing Agencies, SMBs, Multi-Location Brands & Professionals |
| Visit Website | Visit Website | 14 Days Trial |
Both platforms provide robust review management. However, we found some differences as well.
Whitespark was easy to use and provided essential tools for review management and local SEO optimization. We were able to set it up quickly and relied on their support team whenever we needed assistance.
At the same time, we found that BrightLocal offered a more comprehensive suite of features, including social media management, advanced analytics, and review management. This allowed us to monitor reviews from different review sites closely, which was very helpful in keeping us in the loop about what people said about our brand.
Whitespark Overview
Whitespark is a great digital assistant that constantly monitors your reviews across multiple platforms, from Google to Facebook and beyond.
Whitespark helps to track your reviews and helps to engage with your customers directly. Weather it is about responding to feedback, solving complaints, or simply appreciating the customers for taking out the time to review your business. Plus, you can even use it to request more reviews and gather valuable insights through surveys.
Apart from that, Whitespark also helps you market your positive reviews and showcase your excellence. With help of features such as review widgets and conversion pop-ups, you can easily highlight business reputation on your website to attract new consumers. And let’s not forget about the powerful reporting tools that give you a deep dive into your customer experiences.
Mike Blumenthal
We regularly use their Local ranking tracking software for clients that I track and research. I use Whitespark Local Rank Tracker exclusively. It provides an ongoing view of how well clients are performing in search. We have also used their citation clean-up service for clients when appropriate. This helps clients who have moved or have listing problems get cleaned up for a low, one-time fee rather than paying a subscription for that service. They are a company that is run and functions with the highest integrity.
BrightLocal Overview
BrightLocal is a powerful tool that helps businesses monitor and manage their online reputation. It helps to keep a close watch over reviews from various platforms, ensuring you’re always aware of customer feedback.
To encourage more positive feedbacks, BrightLocal helps by automatically sending review request to your customers, making it simpler to collect feedback. At the same time, if someone leaves a negative review, you can get immediate feedback and fix the issues your customers are facing.
BrightLocal as a platform has been designed as a very user-friendly tool with a dedicated support team that is always available to assist you with any questions or challenges.
Verified User in Computer Software
The cost is reasonable. You just create the campaign and they do the rest
SocialPilot Reviews provides many benefits for online customer review management. It is a strong tool that can help you reach out to your list of customers to collect their reviews and enhance the online visibility and reputation of your brand.
SocialPilot Reviews provides comprehensive review management support. It can assist you with:
- Manage online reputation for multiple brands and locations
- Quickly responding to customers with AI-powered review response capability
- Collecting reviews through text and email campaigns
- Generating more reviews and engaging with the customers
- Increasing traffic and visibility with relevant reviews
SocialPilot Reviews is user-friendly, allowing you to quickly launch campaigns and effortlessly set up brands, locations, and contacts. What truly stands out is the prompt support from a dedicated account manager, who is always available to assist with any questions or issues.
Ouattara B.
I used SocialPilot and I really liked it, especially because of its simple and intuitive interface. It is easy to use. You don’t need to be a professional. With its many features, SocialPilot is an option to consider for managing your social networks.
Moz Local vs BrightLocal: Head-to-Head Feature Comparison
1. Review Management
While both are great review management tools, BrightLocal wins the game. It provides automated AI review responses, which can save time and ensure consistent messaging. Moreover, BrightLocal’s ability to share reviews on social media can be helpful in spreading
positive feedback and enhance online reputation.
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SocialPilot Reviews |
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| Share Review on Social Media |
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| Manage Multiple Review Sites |
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| Automated AI Review Response |
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| Automated SMS and Email Campaign |
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| Visit Website | Visit Website | 14 Days Trial |
Whitespark is a review management tool that helps us seamlessly collect, monitor, and respond to reviews from various platforms. While it excels in many areas, such as managing multiple review sites, automated SMS and email campaigns, and more, it does not provide AI review response.
On the other hand, BrightLocal is a great review management tool that leverages AI to analyze reviews and suggest appropriate responses. It is a comprehensive review management tool that helped us to respond promptly to reviews and manage targeted text and email-based review request campaigns.
SocialPilot Reviews is one of the best review management tools. It helps to collect, manage, and share reviews across multiple platforms. Moreover, it also helps to easily generate reviews through targeted email and text campaigns and also track their progress easily. Whether you’re a small business focused on local growth or an agency managing multiple clients across various locations, SocialPilot Reviews is the perfect tool to elevate your online reputation.
2. Support
In the Whitespark vs. BrightLocal debate, there is a tie when we compare their support capability. We found that both tools provide exceptional chat, email, training, and setup support. Both platforms also provide a dedicated account manager who has helped us create personalized solutions for our teams.
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SocialPilot Reviews |
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| Visit Website | Visit Website | 14 Days Trial |
Whitespark offers a comprehensive pack of features such as chat and email support. Along with that it also helps with training, setup assistance, and dedicated account managers.
On the other hand, we found that BrightLocal also provided customer support through chat and email channels. What stood out for us was that BrightLocal also provided personalized assistance through a dedicated account manager who helped us set up our account, troubleshoot issues, and provide personalized guidance.
While both Whitespark and BrightLocal provide similar kinds of customer support, in our experience, BrightLocal is more active and responsive.
SocialPilot Reviews offers exceptional support, providing quick and efficient assistance through both chat and email. Their expert team is always ready to answer your questions and guide you through the platform. With comprehensive training and setup support, they ensure you’re equipped to use SocialPilot Reviews effectively.
To provide a truly personalized experience, SocialPilot Reviews assigns a dedicated account manager to each customer. This means you’ll always have a go-to person for technical support, expert advice, and any other needs related to the platform.
A review management tool that provides social media management as well is a great plus for your business. It provides the convenience of two capabilities clubbed into a single centralized tool.
However, both BrightLocal and Whitespark lack social media management capabilities. This means that businesses using any one of these tools will have to use another platform to manage their social media.
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SocialPilot Reviews |
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| Visit Website | Visit Website | 14 Days Trial |
Whitespark is more like a trusty local SEO and reputation management tool, helping you dominate the search results. It’s great for managing your online listings and monitoring reviews, but it’s not your go-to for posting memes or tracking social trends.
In our opinion, BrightLocal seems to be a more robust platform than Whitespark. However, even it falls short when we talk about social media management. We found that BrightLocal does not help with scheduling posts, tracking analytics, or collaborating with teams.
SocialPilot is more than just a review management tool. In our opinion, it’s a social media powerhouse. With features like bulk scheduling, AI-powered content creation, and in-depth analytics, we were able to plan, execute, and measure our social media campaigns easily.
Key Benefits:
- It helps to save time and effort with bulk scheduling and automation.
- Collaborate effortlessly with team members and clients.
- Enhance creativity with AI-generated content ideas.
- Track your success with detailed analytics and reporting.
- Connect with your audience through a unified social inbox.
4. Pricing
In our view, unlike Whitespark, BrightLocal is a better tool because it offers more pricing variations. This means that you can select the plan that best suits you.
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Whitespark |
BrightLocal |
SocialPilot Reviews |
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Reputation Builder
$79/per month
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Track
$39/per month
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Starter
Free
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Manage
$49/per month
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Pro
$25.5/per month
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Grow
$59/per month
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0 Days Free Trial
No Credit Card Required
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0 Days Free Trial
No Credit Card Required
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14 Days Free Trial
No Credit Card Required
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| Visit Website | Visit Website | Start free Trial |
In our opinion, Whitespark reputation builder has been modestly priced as compared to its competitors. At $79 per month, Whitespark’s automated review-generation platform helps businesses look incredible online.
On the other hand, BrightLocal offers three different pricing plans: Track, Manage, and Grow. The Track plan is the most affordable, starting at just $39 per month. Followed by that the Manage plan is available at just $49 per month and Grow plan is priced at $59 per month.
SocialPilot Reviews provides two pricing options: Starter and Pro. The Starter plan is completely free, making it ideal for new businesses or for those who are still unsure about the tool. The Pro plan is priced at an affordable $25.50 per month. The Pro plan offers extra features and benefits, making it accessible to businesses of any size.
Conclusion: Our Final Say
Whitespark vs BrightLocal. Which one’s the winner?
Well, it depends on your specific needs. If you are looking for a straightforward review management tool that won’t break the bank, Whitespark is a great tool. It is simple to use and has features that provide good value for money. However, if you are looking for a
comprehensive tool with features such as AI-powered review responses and social media management, BrightLocal might be the better fit.
While both tools offer a similar set of features, they lack the capability to manage social media. SocialPilot brings this capability to the table. It’s a powerful platform that can help you manage your reviews and social media campaigns all in one place.
Ultimately, the best tool for you depends on your specific needs and budget. Consider your business goals, the size of your team, and the features that are most important to you when making your decision.
