In our conversations with marketing experts across industries, we have understood that Facebook reviews have been an instrumental tool in building their online reputation and expand their local search and visibility to attract more customers.
No wonder Facebook recommendations are ranked fourth, behind Google Reviews, Tripadvisor, and Yelp, in the list of customer review sites. In fact, Facebook has about 19% of all customer reviews. This shows that Facebook reviews are a big deal to customers. Hence, it is unquestionably important that you manage Facebook reviews effectively.
In this blog, we will discuss best practices for boosting online reviews on your Facebook business page. However, before we proceed, you should know that Facebook has shifted from the traditional five-star rating system to a “recommends” and “doesn’t recommend” format.
How to Manage Reviews on Facebook Page: Best Practices for Facebook Review Management
Online reviews can significantly impact your local business. As per a study, 98% of consumers check online reviews, and about 78% rely on the internet to learn more about a company.
This is why getting and managing Facebook reviews becomes essential. You should keep an eye on your Facebook review ratings. If you haven’t gotten any new reviews in a while or have had a few bad ones in a row, your rating might take a hit.
Follow these tips which will help you manage reviews on your Facebook page:
- Tip 1: Ask for Facebook Reviews
- Tip 2: Respond to Facebook Reviews
- Tip 3: Use a Review Management Software
- Tip 4: Delete Fake Facebook Reviews
- Tip 5: Optimize your Facebook Business Page
- Tip 6: Analyze Customer Recommendations
1. Ask for Facebook Reviews
Before you go ahead and ask for feedback from customers, make sure you have enabled Facebook reviews. Post that, you can proactively ask for Facebook reviews to keep a continuous flow of positive reviews.
If you do not ask for Facebook review actively, you will significantly miss out influencing other potential customers with positive feedback.
Here are some strategies that can help you ask for more Facebook reviews:
- Get reviews through chat
- Ask for reviews through email
- Request reviews through social media post
- Set on alerts for new reviews
- Respond to negative reviews promptly
- Ask for a review one-on-one
- Share positive reviews on social media
The tips shared here answer the question, “How do I ask for Facebook reviews?” By following these strategies, you can boost your chances of receiving more positive reviews on Facebook.
2. Respond to Facebook Reviews
While getting Facebook reviews is very important, the real magic happens when you reply to each personal recommendation. How you respond can make a big difference in how people see your brand.
Here are the tips that can help your business to respond to negative Facebook reviews:
- Tip 1: Acknowledge the issue and respond promptly
- Tip 2: Thank the customer for their feedback, even if it’s negative
- Tip 3: Apologize for the negative experience
- Tip 4: Address the bad experience and offer a resolution
- Tip 5: Take the conversation offline
- Tip 6: Don’t mention your business name in your response
- Tip 7: Follow up after the issue has been resolved
You learned about how to deal with negative Facebook reviews, now let’s share some tips that can help your business respond to positive Facebook feedback:
- Tip 1: Provide Excellent Customer Service
- Tip 2: Make it Easy to Leave a Review
- Tip 3: Respond to All Reviews
- Tip 4: Acknowledge feedback
- Tip 5: Address concerns
- Tip 6: Highlight positives
- Tip 7: Offer Incentives
- Tip 8: Contests or giveaways
- Tip 9: Exclusive discounts
- Tip 10: Loyalty programs
- Tip 11: Monitor and Analyze Reviews
3. Use Review Management Software
There are many ways you can earn business reviews. In our opinion, review management software is the most efficient and seamless way to manage reviews on Facebook. A review management tool like SocialPilot Reviews can also help you reach out to your happy consumers, get their reviews, and build a robust reputation for your brand.
Here are a few reasons why you should consider using a review management tool for comprehensive management of consumer feedback:
- To save time
- To improve your reputation
- Generate more reviews and engage more consumers
- Manage multiple brands and location
- Respond promptly to positive and negative reviews
- Improve business with consumer feedback
So, the next time you think about how to manage Facebook reviews, remember that review management tools can be helpful. They are like your personal assistant, helping you with your online reputation. They save you time, make you look good, and get more people talking about you.
4. Delete Fake Facebook Reviews
About 4.9% of reviews on Facebook are fake. Dealing with such reviews can be difficult. While you can not delete such reviews, you can report any that go against Facebook’s community standards. Here’s how you can handle it:
- Step 1: Click the three dots (…) next to the review.
- Step 2: Choose “Find Support or Report Review.”
- Step 3: Follow the prompts to report inappropriate content.
Once Facebook reviews your report, it will remove the review if it violates its policies. This process helps keep your page professional and authentic.
5. Optimize your Facebook Business Page
Optimizing your Facebook business page is important for attracting more reviews. A well-optimized page with engaging content encourages customers to share their feedback.
When it comes to optimizing your Facebook review page, you need to be strategic. You can not publish any content and set your profile without any plan or logic. Instead, consider these Facebook optimization tips:
- Tip 1: Post engaging content
- Tip 2: Improve your About section
- Tip 3: Showcase customer reviews
- Tip 4: Post consistently
- Tip 5: Focus on Brand identity
- Tip 6: Use custom graphics
If you follow these best practices to improve your Facebook business page, you will be able to attract more customer reviews. However, remember, even a well-optimized page can receive negative reviews. You should know how to manage bad Facebook reviews effectively by responding promptly and addressing concerns.
6. Analyze Customer Recommendations
The next tip that can help you answer the question of how to manage reviews on a Facebook page is analyzing customer reviews.
As necessary as it is to ask for reviews, it is equally essential that you perform a review analysis to dig into customer feedback from social media, review sites, and customer service chats. This can help you get a clear picture of how they feel about your products, services, and brand.
Here’s why it’s a big deal:
- Create content that hits the mark
- Helps boost sales
- Improve customer service
- Spy on your competitors
By following these tricks, you can understand what your customers are thinking about you and your competitors. This means that now you can proactively meet your customer’s demands.
Conclusion
Managing Facebook reviews is a crucial part of building a strong online presence. By following these tips, you can encourage positive reviews, respond effectively to negative feedback, and optimize your business page to attract more customers.
Remember, consistent effort and a customer-centric approach are key to success. With SocialPilot Reviews, you can organize your Facebook reviews, enhance your brand reputation, drive more sales, and improve overall customer satisfaction.
So, what are you waiting for? Start implementing these tips today and watch your Facebook reviews soar!