Most customers seek online reviews of other users and treat them as personal recommendations. This means that even one negative or fake review can have an impact on your reputation.
That is why you need to put your faith in a robust online review management platform. The right tool allows you to monitor customer feedback across the web, respond appropriately, generate more positive reviews, and analyze your overall online reputation.
BrightLocal and Birdeye are two prominent review management systems. In this blog, we will discuss BrightLocal vs. Birdeye and tell you which tool is best for your business review management.
In addition, we’ll also discuss SocialPilot Reviews, a cost-effective review management tool designed for agencies and small and medium-sized enterprises.
Quick Summary Of BrightLocal vs. Birdeye
BrightLocal and Birdeye are both reliable platforms, but in our opinion, Birdeye is a better fit for larger businesses and those seeking more features. It offers a broader range of tools, including social media management and a higher overall star rating from current users.
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 Birdeye |
 SocialPilot Reviews |
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| Number of Reviews | 221 | 2907 | 812 |
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| Minimum Pricing | $39/Month | $299/Month | Free |
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| Best For | Mid Size Businesses, Small Businesses, and Agencies | Local Businesses, Large Enterprises, Mid Size Businesses, Non-Profit and Multi-location Brands | Marketing Agencies, SMBs, Multi-Location Brands & Professionals |
| Visit Website | Visit Website | 14 Days Trial |
BrightLocal and Birdeye are excellent online reputation management options, but they cater to different needs. BrightLocal is an excellent choice for smaller businesses on a budget, offering essential features like review monitoring and management at an affordable price. Birdeye, on the other hand, is a more comprehensive platform suitable for larger businesses and those seeking advanced features for both review and social media management, along with detailed analytics. Ultimately, the best tool for you depends on your specific requirements and budget.
SocialPilot Reviews offers a budget-friendly alternative with its $25.50 monthly fee and robust feature set. This makes it a great choice for marketing agencies and professionals juggling multiple accounts across various platforms.
Birdeye Overview
Birdeye helps businesses manage their reviews across different platforms. It acts as a digital reputation manager that keeps an eye on what consumers have to say about your business online.
Our experience suggests that Birdeye can be very helpful in collecting reviews from different websites, analyzing them, and gaining insights into what your customers are thinking. It can help you manage your online reputation by assisting with activities such as responding to reviews, tracking your brand’s online presence, leveraging positive reviews for marketing, and addressing negative feedback.
Jessica H.
I enjoy that it has worked at getting reviews and that we have a monthly meeting check in.
BrightLocal Overview
BrightLocal is a review management tool that keeps your online reputation shining bright. With BrightLocal, we could easily track reviews from various platforms like Google and Yelp. Also, it is helpful in providing alerts whenever you receive a feedback so that you are able to address any issue promptly.
Moreover, BrightLocal helps you boost your review count by automatically asking satisfied customers to share their feedback. It’s user-friendly and has a supportive team to assist you.
Verified User in Computer Software
The cost is reasonable. You just create the campaign and they do the rest.
SocialPilot Reviews is a powerful tool for managing online customer reviews. We believe that it can also be helpful in connecting with your growing customer base to collect reviews and boost your brand’s online visibility and reputation.
It provides comprehensive review management support. You can use it for:
- Collecting reviews through text and email campaigns
- Quickly responding to customers with AI-powered review response capability
- Generating more reviews and engaging with the customers
- It helps in negative feedback management
- Manage online reputation for multiple brands and locations
- Increasing traffic and visibility with relevant reviews
SocialPilot Reviews is simple to utilize. With this tool, we were able to quickly launch campaigns and easily set up brands, locations and contacts. In addition, what stands out for SocialPilot Reviews is it’s quick support from a dedicated account manager to assist you with your questions and problems.
Shayne W.
Social Pilot allows me to utilize automation to ensure consistent content posting. On top of this the dashboard provides a nice single pane of glass to see what I will be posting this month with the capability to edit and schedule mroe posts. Basically 4 hours of work allows me to keep constant communication for an entire month whihc has proven invaluable for us as a business who does not imploy internal marketing. The setup to my social media platforms was easy and the integration has not had a single issue.
BrightLocal vs. Birdeye: Head-to-Head Feature Comparision
1. Review Management
Birdeye and BrightLocal are both solid choices for review management, but Birdeye seems to have a slight edge. Birdeye has the ability to manage multiple review sites and its automated AI review response feature makes it a more comprehensive solution for businesses looking to streamline their online review management.
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| Share Review on Social Media |
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| Visit Website | Visit Website | 14 Days Trial |
BrightLocal is a solid choice for businesses looking to manage their online reputation. It offers a comprehensive suite of tools for collecting, monitoring, and responding to reviews across multiple platforms. With its automated AI review response feature and easy-to-use interface, BrightLocal makes it simple to keep your online reputation in check.
Birdeye is another great option for review management, especially for businesses that need to manage reviews from multiple locations or platforms. Its advanced features, like automated SMS and email campaigns, can help you boost your review count and improve your online visibility. Birdeye also offers detailed analytics and reporting so you can track your progress over time.
SocialPilot Reviews is a great alternative to Birdeye and Yext. It is a comprehensive review management tool that helps collect, manage, and share reviews across multiple platforms. With SocialPilot Reviews, you can easily generate reviews through targeted email and text campaigns and track their progress. Moreover, with SocialPilot Reviews, you can easily manage your negative reviews as well.
Whether you’re a small business looking to enhance local visibility or an agency managing multiple locations of different clients, SocialPilot Reviews has you covered.
2. Support
With live chat, dedicated account managers, and training support, Birdeye provides a more personalized and hands-on support experience. While BrightLocal does offer support, it may not be as readily available or as in-depth as Birdeye’s.
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| Visit Website | Visit Website | 14 Days Trial |
BrightLocal provides a very robust package of support services, including live chat, email support, training sessions, and dedicated account managers. We feel that BrightLocal’s able support capabilities never left us in the dark. Whether troubleshooting the platform or interpreting our analytics, BrightLocal’s support team was always there.
Birdeye also provides a strong support system, with live chat, email support, training sessions, and dedicated account managers. Their team is knowledgeable and responsive, ensuring we got the help we needed. Whether you’re struggling with a specific feature or want to discuss your overall strategy, Birdeye’s support team is ready to assist.
SocialPilot Reviews offers quick and easy support. You can get help through chat or email whenever you need it. Plus, they provide thorough training and setup assistance to make sure you’re using the platform to its full potential.
It also offers a dedicated account manager. This personal touch ensures you have someone who is always available to assist with your specific needs, from troubleshooting technical issues to providing expert advice.
Whether you’re a small business looking to enhance local visibility or an agency managing multiple locations of different clients, SocialPilot Reviews has you covered.
In our opinion, Birdeye also has a powerful social media management tool that offers AI-powered features like content generation and analytics. Meanwhile, BrightLocal does not offer any social media management features.
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| Visit Website | Visit Website | 14 Days Trial |
While BrightLocal is a great tool for managing your online reputation, we found that it lacks in terms of social media management. BrightLocal does not provide features such as scheduling posts, analyzing social media performance, or managing social media interactions. This means that, if you’re looking for a comprehensive solution that includes social media management, BrightLocal might not be the best fit for you.
On the other hand, Birdeye offers set of social media management features. We were able to easily schedule posts across multiple platforms, track our social media performance with detailed analytics, and manage social media inbox from a single dashboard. So, if you are looking for a review management tool which also provides robust social media management, Birdeye might be a clear choice.
SocialPilot isn’t just about review management. It’s also a social media powerhouse. It was very helpful in managing our social media accounts. We loved using features like scheduling posts, getting AI-generated content ideas, and tracking how our campaigns performed.
Key benefits of SocialPilot social media management:
- Collaborate seamlessly with team members and clients.
- Track performance analytics and reporting.
- Engage your audience through a unified social inbox.
- Save time and effort with bulk scheduling and automated tasks.
- Boost creativity with AI-generated content ideas.
4. Pricing
In our opinion, BrightLocal offers more affordable pricing. While Birdeye has higher price range, it provides more advanced features. Therefore, in our opinion, Birdeye is better tool, which in our opinion, justifies its high price.
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BrightLocal |
Birdeye |
SocialPilot Reviews |
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Track
$39/per month
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Starter
$299/per month
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Starter
Free
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Manage
$49/per month
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Growth
$399/per month
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Pro
$25.5/per month
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Grow
$59/per month
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Dominate
$499/per month
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0 Days Free Trial
No Credit Card Required
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0 Days Free Trial
No Credit Card Required
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14 Days Free Trial
No Credit Card Required
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| Visit Website | Visit Website | Start free Trial |
Birdeye offers three pricing tiers: Starter, Growth, and Dominate. While the Starter plan ($299 per month) is relatively affordable, it’s important to consider if the features included align with your specific needs. As you move up to the Growth($399 per month) and Dominate plans ($499 per month), the price increases significantly, but you also gain access to more advanced features like advanced analytics and custom reporting.
At the same time, BrightLocal is a more affordable option, especially if your business is on a slim budget. BrightLocal offers three different pricing plans, namely Track, Manage, and Grow. The Track plan is the most affordable plan, starting at just $39 per month.
SocialPilot Reviews offers two pricing plans: Starter and Pro. The Starter plan is completely free, making it a great option for businesses just getting started. While the Pro plan offers additional features and benefits, it’s also priced affordably at just $25.5 per month, making it a good option for businesses of all sizes.
Conclusion: Our Final Say
BrightLocal is a strong tool for businesses looking for a simple, budget-friendly review management tool. It’s well-suited for smaller businesses or those seeking to start out.
In our experience, with its core features like review monitoring, collection, and response, BrightLocal provides a reliable foundation for managing your online reputation.
On the other hand, Birdeye, provides more robust set of features for review and social media management. It’s an ideal platform for those seeking advanced capabilities beyond basic review management. In our opinion, it’s strengths lie in its social media integration, detailed analytics, and automated features, making it a powerful tool for businesses aiming to dominate their online presence.
The ultimate winner between BrightLocal vs. Birdeye depends on your specific business needs:
- If you’re a small business on a budget, BrightLocal’s simplicity and affordability might be the perfect fit.
- If you’re a larger business seeking advanced features and deeper insights, Birdeye’s comprehensive suite of tools could be the better option.
At the same time, we can say that, SocialPilot Reviews is also a fantastic choice if you seek a balance of review management and social media tools. It has also free Starter plan so that you can experience their service without any charge. It’s Pro plan comes with more features and is priced at just $25.5 per month. It’s an excellent option for smaller businesses and marketing agencies who need a comprehensive, yet budget-friendly, solution.
