Online competition amongst businesses is intensifying as enterprises look for enhanced online visibility. Customers are increasingly making smart buying decisions, comparing various options before making purchases. Indeed, 81% of retail shoppers now conduct online research prior to buying.
Therefore, you need to manage your online reviews closely, which will help you increase your social proof and online visibility. This brings us to Moz Local vs. BrightLocal, two major review management tools that can help you boost your online business reputation.
In this blog, we will enhance your knowledge of Moz Local and BrightLocal. This will help you to learn more about their benefits and which is better of the two. Read on to learn more about how these tools can help propel your business toward success this year and beyond!
Quick Summary Of Moz Local Vs. BrightLocal
Moz Local and BrightLocal both provide powerful tools for managing local SEO and online reputation, but they each excel in different areas. In this summary, we’ll give you a quick breakdown of the key features we experienced with both platforms.
 Moz Local |
 BrightLocal |
 SocialPilot Reviews |
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| Number of Reviews | 474 | 221 | 812 |
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| Minimum Pricing | $14/Month | $39/Month | Free |
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| Social Media Management |
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| Best For | Freelancers, Large Enterprises, Mid Size Businesses, and Small Businesses | Mid Size Businesses, Small Businesses, and Agencies | Marketing Agencies, SMBs, Multi-Location Brands & Professionals |
| Visit Website | Visit Website | 14 Days Trial |
Moz Local Overview
Moz Local is your personal assistant, tirelessly monitoring and managing your online customer reviews across multiple review platforms.
Moz Local helps you manage your feedback by sending quick alerts whenever a new review is received and ensuring that you can respond promptly. With a centralized platform, you can easily access all your reviews in one spot, monitor trends, and even respond to them directly from the dashboard.
On top of managing reviews, it keeps your business listings consistent and up-to-date across directories, so customers can easily find you without any hassle.
Verified User in Internet
It’s easy to get set up and add new locations in Moz Local.
BrightLocal Overview
BrightLocal is a great review management tool that can help you make your business look great online. It keeps an eye on reviews from everywhere, so you’re always in the loop about what people are saying.
At the same time, if someone leaves a negative review, you can get immediate feedback and fix the issues your customers are facing. BrightLocal makes it simple to boost your reviews by automatically sending requests to your customers. It’s user-friendly and backed by a supportive team that is always ready to help you with your challenges.
Verified User in Marketing and Advertising
The reports. Nicely formatted, white-labeled on a budget. Their reporting is based on what Google returns in response to their queries, and this can show things that need work, whereas if you went straight to a directory listing, for example, it might look OK. Chat questions are responded to quickly enough and are generally helpful. They are building out additional services.
SocialPilot Reviews offers a unique advantage for online customer review management. It is a great tool which can help you to reach out to the ever-growing list of customers to gather their reviews and enhance the online visibility and reputation of your brand.
SocialPilot Reviews provides comprehensive review management support. It can help you with:
- Generating more reviews and engaging with the customers
- Manage online reputation for multiple brands and locations
- Collecting reviews through text and email campaigns
- Quickly responding to customers with AI-powered review response capability
- Increasing traffic and visibility with relevant reviews
SocialPilot Reeviews is easy to use. You can quickly launch campaigns and easily set up brands, locations and contacts. In addition, what standout for SocialPilot Reviews is it’s prompt support from a dedicated account manager to assist you with your questions and problems.
Jessica D.
If you’re managing multiple social media accounts and need an efficient way to schedule content in bulk, SocialPilot is an excellent choice. One of the best aspects of SocialPilot’s bulk scheduling is the flexibility. You can schedule hundreds of posts in advance, ensuring your content calendar stays on track without constant manual input. The visual calendar and queue management features also make it easy to see your upcoming posts at a glance, giving you full control over your publishing strategy.
Overall, if scheduling is a priority for you, SocialPilot delivers a user-friendly and reliable solution. While it might lack some advanced features found in higher-end tools, its affordability and bulk management capabilities make it a top contender for those focused on streamlining their content planning process.
Moz Local vs BrightLocal: Head-to-Head Feature Comparison
1. Review Management
Both BrightLocal and Moz Local are good tools for your review management goals. However, when it comes to BrightLocal vs Moz Local, in our opinion, BrightLocal seems to be the winner. It provides features such as review collection, monitoring, response, and sharing, plus additional benefits like automated response and email campaigns.
While Moz Local does well in some areas, BrightLocal’s comprehensive suite of features makes it a more attractive option for your businesses.
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SocialPilot Reviews |
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| Share Review on Social Media |
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| Manage Multiple Review Sites |
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| Automated AI Review Response |
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| Automated SMS and Email Campaign |
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| Text Campaign Metrics |
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| Visit Website | Visit Website | 14 Days Trial |
If you are a small business, juggling through a million tasks is a problem. However hard you may try to keep an eye on your online reviews, you may not have time to dive into review management. Moz Local is a straightforward tool that can help you manage your online reputation with its centralized, user-friendly dashboard. With Moz Local, you can easily monitor reviews, respond to them, and even get alerts instant alerts of new customer reviews.
On the other hand, we found that BrightLocal is a full-featured review management tool. It was helpful with its automation capabilities to help us with review responses and targeted text and email-based review request campaigns. It stands out over Moz Local in areas like responding to reviews and running email campaigns.
SocialPilot Reviews is a great alternative to Moz Local and BrightLocal. It helps manage, collect, and share reviews from different platforms. With SocialPilot Reviews, you can generate reviews with targeted email and text campaigns and easily track their progress.
Whether you’re managing one location or multiple clients across different cities, SocialPilot Reviews provides the tools you need to enhance your online reputation and drive local business.
2. Customer Support
Both BrightLocal and Moz Local seem to have similar customer support, including chat, email, training, and setup assistance. Both tools also boost the fact that they provide a dedicated account manager. However, BrightLocal has a better quality of support rating on G2 than Moz Local. At the same time, the customers view BrightLocal’s support as par and satisfactory. Hence, when it comes to customer service, BrightLocal has a clear edge over Moz Local.
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SocialPilot Reviews |
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| Visit Website | Visit Website | 14 Days Trial |
Even though Moz Local is a straightforward tool, you can quickly contact its customer support team through email and chat when you need help. They provide assistance in setting up the tool and also training when you are new to the platform. Moreover, their dedicated account managers can help you with personalized assistance and related solutions to your reputation management.
At the same time, just like Moz Local, BrightLocal also provides customer support through chat and email channels. It also has a dedicated account manager to assist you with setting up your account, troubleshooting issues, and providing personalized guidance. However, in our experience, BrightLocal has a more active and responsive customer support team than Moz Local. They provide customized guidance and even offer suggestions for optimizing your strategy. It’s like having a trusted advisor by your side.
SocialPilot Reviews offers quick, on-demand support through both chat and email, always ready to answer your questions and provide help when needed. They also provide thorough training and setup support, with experts guiding you every step of the way to ensure you make the most of the platform.
Additionally, they assign a dedicated account manager, giving you a personalized experience. This ensures that you always have someone available to help with anything from technical troubleshooting to expert advice.
A review management tool that provides social media management as well is a great plus for your business. Its an essential feature to be considered while selecting a tool to manage your online reputation. However, when it comes to Moz Local vs BrightLocal, both lack comprehensive social media management features.
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SocialPilot Reviews |
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| Visit Website | Visit Website | 14 Days Trial |
While we were impressed by Moz Local’s ability to help us monitor and respond to reviews, we were disappointed by the fact that it does not offer features to help us manage our social media channels.
At the same time, in our opinion BrightLocal was a bit more robust than Moz Local. However, even it fell short when it comes to social media management. You can’t schedule posts, track your analytics, or collaborate with others using BrightLocal.
In addition to being a powerful review management tool, SocialPilot offers comprehensive features that simplify and streamline social media management. In our opinion, its features, such as bulk scheduling, AI-powered content creation, and in-depth analytics, helped us to
plan, execute, and measure our social media campaigns effectively.
Key Benefits:
- Save time and effort with bulk scheduling and automated tasks.
- Enhance creativity with AI-generated content ideas.
- Collaborate effortlessly with team members and clients.
- Monitor performance with detailed analytics and reporting.
- Engage your audience through a unified social inbox.
4. Pricing Comparison
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Moz Local |
BrightLocal |
SocialPilot Reviews |
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Lite
$14/per month
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Track
$39/per month
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Starter
Free
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Preferred
$20/per month
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Manage
$49/per month
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Pro
$25.5/per month
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Elite
$33/per month
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Grow
$59/per month
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0 Days Free Trial
No Credit Card Required
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0 Days Free Trial
No Credit Card Required
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14 Days Free Trial
No Credit Card Required
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| Visit Website | Visit Website | Start free Trial |
Moz Local is amongst the most affordable review management platforms, with its Lite plan starting at just $14 per month. It has a Preferred plan which starts at $20 per month while its most comprehensive Elite plan is priced at $33 per month.
On the other hand, BrightLocal offers three different pricing plans, namely Track, Manage, and Grow. The Track plan is the most affordable plan, starting at just $39 per month.
SocialPilot Reviews provides two pricing options: Starter and Pro. The Starter plan is completely free, making it an ideal choice for businesses that are just starting out. The Pro plan, priced at an affordable $25.50 per month, offers extra features and benefits, making it accessible to businesses of any size.
Conclusion: Our Final Say
Selecting between Moz Local and BrightLocal for review management can be a daunting task. However, in our experience, BrightLocal is the better of the two.
While Moz Local gives a strong base for managing reviews, BrightLocal offers a more comprehensive suite of features, including automated responses, email campaigns, and in-depth analytics. Its customer support also has a slight edge over Moz Local, making it a reliable choice for businesses of all sizes.
However, if you are looking for a budget-friendly option, Moz Local might be a good starting point. But if you want a powerful tool with advanced features and excellent support, BrightLocal is the way to go.
