Moz Local

Moz Local

All-In-One local SEO tool and software

Best For : Freelancers, Large Enterprises, Mid Size Businesses, and Small Businesses

Pricing: $24

Quick Summary Moz Local

Moz Local offers powerful tools for managing the online reputation of your business. In this summary, you can see a breakdown of the important features we found with both platforms.

Number of Reviews 474
Overall Star Rating
Ease of Use
Quality of Support
Ease of Setup
Minimum Pricing $14/Month
Review Management check
Social Media Management check
Best For Freelancers, Large Enterprises, Mid Size Businesses, and Small Businesses

Moz Local is a powerful tool that simplifies online reputation management for businesses. As a personal assistant, the platform helps to monitor and manage customer reviews across different platforms, ensuring you never miss an opportunity to engage with your audience. It also alerts you instantly whenever a fresh review is received, allowing you to respond quickly and stay on top of your reputation.

In our opinion, Moz Local is set apart by its ability to consolidate all your reviews in one central place, giving you a clear overview of customer feedback. It also tracks the trend of reviews, helping you identify areas for improvement and capitalize on positive experiences. 

In addition to review management, Moz Local takes care of your business listings, ensuring your information is accurate and consistent across various directories.

Pros

  • Moz Local is designed for businesses of all sizes, offering a user-friendly experience that works seamlessly, even for those with multiple locations.  
  • Its centralized dashboard simplifies the process of monitoring and responding to customer reviews, making reputation management more efficient.
  • With powerful insights and analytics, Moz Local provides a clear view of review performance, enabling businesses to spot trends and uncover opportunities to enhance customer service.

Demi B.

It shows what you can be doing better in order to optimize your listings. It shows what I am missing on my social accounts and what I need to do.

Verified G2 Review

Cons

  • Moz Local’s customer service can sometimes fall short, which may be frustrating if you require prompt assistance.  
  • Additionally, the tool occasionally provides inaccurate data when assessing competitors. Discrepancies may arise when comparing its data with information from review platforms.

Mark W.

Some of the review sites you have to manually do yourself, which should have been explained a little bit better before signing up and they shove their analytics down your throat every time you sign in. For what you get in class it is a little too expensive when really you could do all of it yourself. They should have better links with certain citation sites.

Verified G2 Review

In-Depth Moz Local Features Analysis

Review Management

Review Collection check
Review Monitoring check
Review Response check
Share Review on Social Media check
Manage Multiple Review Sites check
Automated AI Review Response check
Automated SMS and Email Campaign check
Email Campaign Metrics check
Text Campaign Metrics check

Moz Local, a good review management tool, does not offer automated AI responses or email campaign management. However, it does offer text campaign metrics, which can be helpful for tracking the effectiveness of your SMS outreach efforts.

1. Review Collection

Moz Local provides features to gather more customer reviews. This can include tools to easily share review links with customers via text, email, or QR codes, making it simple for them to leave feedback on platforms like Google My Business, Yelp, and Facebook.

With key features such as AI-powered response suggestions and customizable templates, you can save valuable time and ensure continuous communication with the customers. Not just collection, Moz Local also provides actionable insights that empower businesses to make data-driven decisions for enhanced customer satisfaction and growth.

2. Review Monitoring

With Moz Local reviews, you can monitor reviews on multiple sites from a single dashboard. 

The centralized dashboard consolidates reviews from multiple platforms, including Google, Facebook, and Yelp, into one location. This eliminates the requirement to juggle multiple accounts, saving time and ensuring that no feedback is overlooked.

One of the best things about Moz Local is that it gives you instant alerts the moment new reviews are posted, enabling prompt responses to both positive and negative feedback. Also, the platform’s tagging feature allows users to categorize reviews by themes or urgency, streamlining the prioritization process.

Additionally, the reviews insights dashboard of the tool provides detailed analytics, offering a clear view of metrics like average ratings, total reviews, and sentiment trends. These insights can help you identify strengths, address weaknesses, and refine customer experience strategies.

3. Review Response

About 60% of consumers expect a response within two days. With Moz Local, you can simplify your review response process, helping your business engage promptly with the customers. In our opinion, the centralized dashboard of the tool will help you quickly respond to reviews from multiple platforms, such as Google, Facebook, and Yelp, all in one place. You will find it to be helpful in ensuring timely responses, which are crucial for building trust and demonstrating a commitment to customer satisfaction.

With its tagging and prioritization features, you have the opportunity to categorize reviews based on urgency or themes, making it easier to focus on feedback that needs immediate attention. In addition, the real-time notification alerts the users to new reviews, ensuring that no feedback goes unanswered.

By enabling businesses to address both positive and negative reviews promptly, Moz Local helps create a positive customer experience. This proactive approach not only aids in retaining customers but also strengthens the brand’s reputation, showing customers that their opinions are valued and taken seriously.

4. Sharing Reviews

Moz Local gives the capability to leverage your positive reviews as social proof by sharing them on social media. By connecting social media accounts directly to its platform, Moz Local allows users to share authentic customer experiences seamlessly. It also integrates popular networks like Instagram, LinkedIn, and TikTok, making it easy to post positive feedback that positively influences the audiences.

Beyond sharing, Moz Local enables businesses to monitor engagement and manage social media activity from its centralized dashboard. This streamlined approach helps boost online reputation, build trust, and drive conversions by turning customer feedback into engaging impactful content.

5. AI Capability

When you’re tied up with daily tasks or are unsure about how to respond to reviews, Moz Local’s AI assistant can help you. It has several key AI features that can change your review management game. For instance, Moz Local’s AI tool generates tailored responses for new reviews after analyzing customer feedback content. You can choose to send these responses as-is or edit them to add a personal touch, ensuring that replies are relevant and engaging.

Also, we found its AI-enhanced review insights dashboard very useful. The dashboard, which is enhanced by AI capabilities, streamlines data visualization and reports and offers a comprehensive overview of review performance across various platforms.

6. Customer Service

For a more personalized experience, Moz Local Reviews provides dedicated account managers who understand your needs and offer tailored support. We also found their chat and email customer support to be highly helpful. Additionally, Moz Local offers setup assistance and training to ensure you can maximize the platform’s benefits.

Social Media Management

Scheduling check
Analytics check
Social Inbox check
Collaboration check

Moz Local makes managing your social media easy, seamlessly integrating with its local SEO tools. You can easily schedule and post content on platforms such as Facebook, Instagram, and LinkedIn, keeping your brand messaging consistent.

In addition, with ready-to-use templates and bulk upload options, it gives pace to your review request and response operations. If you want to fine-tune your social media strategy , Moz Local lets you track engagement metrics to see what’s working and make smarter content decisions.

Pricing and Plans

Lite

$16

Per Month

Features

  • Listing AI

Preferred

$24

Per Month

Features

  • Reviews AI
  • Listing AI

Elite

$33

Per Month

Features

  • Reviews AI
  • Listing AI

Moz Local offers three pricing plans to suit different business needs. The Lite plan starts at $16 per month, providing an affordable option for basic features. The Preferred plan is priced at $24 per month, offering more advanced functionalities. For businesses seeking comprehensive services, the Elite plan is available at $33 per month. These flexible pricing tiers make Moz Local accessible to businesses of all sizes.

Alternatives to Moz Local

Every business or individual has multiple sets of requirements, and compares multiple review tools before selecting one. In this section, we will have a look at the comparison table for a complete breakdown of key features to help you make an informed decision. 

The table compares Moz Local and its alternatives—SocialPilot, Birdeye, Brand 24, and Reputation—based on pricing, features, ease of use, and support.

SocialPilot

SocialPilot Reviews

Moz Local

Moz Local

Birdeye

Birdeye

Brand24

Brand24

Reputation

Reputation

Pricing $25.5 per month $399 per month $289+ per month $199 per month $799 per month
Best for Marketing Agencies, SMBs, Multi-Location Brands Freelancers, Large Enterprises, Mid Size Business, and Small Business Local Businesses, Large Enterprises, Mid Size Businesses, Non-Profit and Multi-location Brands Large Enterprises and Mid Size Businesses Large Enterprises, Mid Size Business, Small Business
Ease of Use
Support
Review Managementarrorrgt
Review Collection check check check check check
Review Monitoring check check check check check
Share Reviews on Social Media check check check check check
Review Response check check check check check
Manage Multiple Review Sites check check check check check
Automated AI Review Response check check check check check
Automated Email and SMS Campaigns  check check check check check
Email Campaign Metrics check check check check check
Text Campaign Metrics check check check check check
Supportarrorrgt
Chat check check check check check
Email check check check check check
Training check check check check check
Setup check check check check check
Dedicated Account Manager check check check check check
Social Media Managementarrorrgt
Scheduling check check check check check
Analytics check check check check check
Social Inbox check check check check check
Collaboration check check check check check

we’ve covered the top Moz Local alternatives, there are plenty of other review management tools available to explore. If you’re looking for more options tailored to your specific business needs, there’s no shortage of solutions to help you find the perfect fit.

SocialPilot Reviews

Struggling to manage customer reviews and boost your online reputation? Imagine a tool that effortlessly connects you with your customers, gathers authentic feedback, and simplifies the review collection process. That’s SocialPilot Reviews. With this tool, you can reach out to customers and motivate them to share their experiences online.

SocialPilot Reviews is packed with powerful capabilities, including:

  •  Encouraging customer reviews while fostering engagement  
  •  Overseeing online reputation for multiple brands and locations  
  •  Driving review collection via text and email campaigns  
  •  Utilizing AI tools for prompt and personalized review responses  
  •  Enhancing traffic and visibility with targeted, relevant reviews  

In our experience, SocialPilot Reviews has one of the best dashboards, which is very simple to use. It also helps to quickly set up campaigns and manage brands, locations, and contacts effortlessly. One of the most eye-catching features is its dedicated account managers, who provide quick support for any questions or issues.

After a few days with SocialPilot Reviews, we were impressed by its intuitive interface and robust features that simplified review management. The tool effortlessly collected and tracked reviews across various platforms, ensuring we stayed updated on both positive and negative feedback.

Imali C.

The software is well thought out, with usability in mind. Whenever there is something that I need help with, it’s easy and quick to get hold of the friendly team who are always on-hand to help and genuinely make you feel like your ideas are being heard.

Verified G2 Review

Overall Verdict

Moz Local stands out as a robust and user-friendly review management tool for businesses seeking to manage their online reputation effectively. It has a centralized dashboard that simplifies the process of collecting, monitoring, and sharing reviews across platforms, saving valuable time and ensuring no feedback goes unnoticed.

With AI-powered insights, your businesses can stay proactive in addressing customer feedback and improving their services. In addition, with features like review tagging, sentiment analysis, and real-time notifications, Moz Local comes out as a comprehensive solution for reputation management.

However, the tool does have some limitations, such as inaccuracies in competitor data and the lack of email campaign metrics. While its pricing plans are accessible, some users may not find value for their money.

For businesses looking for alternatives, tools like SocialPilot Reviews, Birdeye, and Brand24 offer competitive features such as advanced AI capabilities and better integration options. Overall, Moz Local is a reliable option for businesses of all sizes but may not suit every specific need.

Frequently Asked Questions

What are the benefits of Moz Local?

Moz Local offers several benefits for review management, making it a valuable tool for businesses aiming to enhance their online reputation. Here are the key advantages:

  • Centralized review management
  • Instant alerts
  • AI-powered review response
  • Seamless Review collection

Does Moz Pro include Moz Local?

No, Moz Pro does not include Moz Local. Both Moz Pro and Moz Local are separate tools that need different subscriptions.

What is better than Moz Local?

SocialPilot Reviews is an effective alternative to Moz Local. It is a cost-effective solution for online review management. With SocialPilot Reviews, you can easily collect, monitor, and respond to reviews across multiple platforms with AI-powered response tools.

About the Author

Picture of Jimit Bagadiya

Jimit Bagadiya