Think as a customer for a minute. Aren’t you likely to make a purchase if others around you agree that it is a good choice? Customers like you would trust reviews more than traditional advertising because they’re coming from real people who have issues just like you. And when it comes to making a purchase, positive reviews can be the deciding factor.
Choosing the right review management tool can make a huge difference in your online reputation. Synup and BrightLocal are two popular options, but which one is the best fit for your business?
In this blog, we’ll discuss Synup vs. BrightLocal, breaking down the key features and benefits of both platforms. We’ll also compare their pricing, ease of use, and overall effectiveness in helping you manage your online reviews.
Apart from that, we will also talk about SocialPilot Reviews, which is a credible alternative to both Synup and BrightLocal.
Quick Summary Of Synup vs. BrightLocal
In our experience, both Synup and BrightLocal are similar tools. However, in our opinion, Synup edges past BrightLocal due to its affordability and ability to manage social media along with customer reviews.
 Synup |
 BrightLocal |
 SocialPilot Reviews |
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| Number of Reviews | 266 | 221 | 812 |
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| Minimum Pricing | $34.99/Month | $39/Month | Free |
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| Social Media Management |
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| Best For | Large Enterprises, Mid Size Businesses, and Small Businesses | Mid Size Businesses, Small Businesses, and Agencies | Marketing Agencies, SMBs, Multi-Location Brands & Professionals |
| Visit Website | Visit Website | 14 Days Trial |
We used both Synup and BrightLocal, and we think that they both are good business choice if you have complex review management needs. Synup offers a comprehensive suite of features, including social media management, making it a powerful tool for businesses that want to integrate their review management strategy with their overall marketing efforts. With easy setup and use thereafter, we feel that Synup can be a significant advantage for larger organizations.
On the other hand, BrightLocal is a popular choice for businesses seeking a straightforward and easy-to-use review management platform. The platform is well-suited for mid-sized businesses and agencies. A centralized interface and strong customer support make it simple to monitor, respond to, and generate reviews across multiple platforms.
Synup Overview
Synup impressed us with its ability to collect reviews from multiple review platforms and make it easy to respond to them. It provides good analytics support, helping see how businesses’ online reputation is trending and identifying problem areas where improvement is needed.
The best part for us was that it uses smart technology for feedback analysis, so you know exactly what people like and don’t hate about your business. With Synup, you have you can automate responses, monitor performance, and increase your review volume effortlessly.
However, the one drawback we noticed was that the customer support could be better and
more responsive. At times, it takes time to get a response. Additionally, Synup’s user interface could use some improvement. Although the dashboard is centralized, it can be quite complex for new users and may take some time to get the hang of.
Verified User in Staffing and Recruiting
We have been using Synup to effectively manage our listings information and our online reviews. Their customer support has been very helpful and available. We recently added Synup’s pages app. Their team did an outstanding job with the design, matching our website’s design. The app works smoothly and is a much more functional tool than our previous solution. Their team was responsive and worked with us to adjust and troubleshoot solutions to work with the limitations of our website. We’ve been very satisfied with our continued use of Synup’s services
BrightLocal Overview
BrightLocal is a review management tool designed to help businesses shine online. It monitors reviews across multiple platforms, such as Google and Yelp, ensuring you’re always in the loop about customer feedback. If a negative review pops up, you’ll receive an instant notification to address the issue promptly.
The platform also boosts your review volume by sending automated requests to customers. With its user-friendly interface and responsive support team, BrightLocal makes managing reviews simple and effective.
Verified User in Computer Software
The cost is reasonable. You just create the campaign and they do the rest.
If you have a business with multiple locations, SocialPilot Reviews is a lifesaver. It’s really easy to set up different brands and locations, so you can manage reviews for all of them in one place.
Another great feature is the AI-powered responses. SocialPilot Reviews can automatically respond to reviews, so you don’t have to do it yourself. This helps you respond to customers quickly and professionally, which is important for building a good reputation.
The best part is that SocialPilot Reviews is affordable. For just $25 a month, you can get a lot of great features, including unlimited users, email credits, and the ability to manage multiple locations. It’s an excellent value for the price, and it’s easy to see why it’s a popular choice for businesses of all sizes.
Tammy C.
Social Pilot is easy to set up and easy to use. We’ve never needed support other than live chat, but reps were fast and helpful. It is the best mid-range social management platform on the market.
Synup vs BrightLocal: Head-to-Head Feature Comparision
1. Review Management
Synup is the clear winner when it comes to review management. While BrightLocal offers solid basic functionality, Synup’s comprehensive approach makes it the better choice for businesses seeking to manage and improve their online reputation effectively.
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SocialPilot Reviews |
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| Review Collection |
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| Share Review on Social Media |
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| Manage Multiple Review Sites |
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| Automated AI Review Response |
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| Automated SMS and Email Campaign |
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| Visit Website | Visit Website | 14 Days Trial |
When its about managing your online business reputation, Synup and brightLocal emerge as the two of the top contenders. Both the tools are designed to assist businesses keep track of reviews, respond to feedback, and encourage more positive reviews.
Synup is a very powerful tool that provides comprehensive suite of features, including automated review response, SMS and email campaigns, and detailed metrics. It’s a good choice for your business that want to take a proactive approach to review management.
BrightLocal, on the other hand, is a more streamlined solution that focuses on the essentials. It allows you to monitor reviews from multiple platforms, respond to feedback, and send review requests to customers. It’s a fine option for businesses that require a simple and easy-to-use tool.
SocialPilot Reviews is the best alternative to Synup and BrightLocal. It is a comprehensive review management tool that helps collect, manage, and share reviews across multiple platforms. With SocialPilot Reviews, you can send targeted emails and texts to customers asking for feedback. It’s a simple way to boost your review count and improve your online reputation. And if you ever get a negative review, SocialPilot Reviews gives you the tools to handle it professionally and effectively.
Whether you’re a small business looking to enhance local visibility or an agency managing multiple locations of different clients, SocialPilot Reviews has you covered.
2. Customer Support
BrightLocal appears to be a better choice in terms of customer support. It provides live chat support, which can be more convenient for users seeking immediate assistance.
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SocialPilot Reviews |
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| Visit Website | Visit Website | 14 Days Trial |
BrightLocal and Synup have good customer support capabilities. However, BrightLocal goes the extra mile. Not only does it offer email and chat support, but it also provides training resources to help get the most out of their platform. Not only that, but their dedicated account managers were able to provide us with great personalized assistance.
On the other hand, Synup provides everything that BrighTLocal provides except chat support. Apart from that, Synup also provides training, email support, and dedicated account managers who can provide tailored support and guidance.
SocialPilot Reviews has got your back with quick and easy support. Whether you need help via chat or email, they’re always ready to assist. And to ensure you’re getting the most out of the platform, they offer comprehensive training and setup assistance. It’s like having a personal review management assistant!
It also offers a dedicated account manager. This personal touch ensures you have someone who is always available to assist with your specific needs, from troubleshooting technical issues to providing expert advice.
Synup also has a robust social media management tool that offers AI-powered features like content generation and analytics. Meanwhile, BrightLocal does not provide any social media management features.
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| Visit Website | Visit Website | 14 Days Trial |
While BrightLocal provides very strong review management capabilities, it lacks in extensive social media management features. In our opinion, if you need a tool to manage your social media presence in addition to your reviews, BrightLocal might not be the best fit. However, we trust it as a good option if your primary focus is on managing and improving your online reputation through reviews.
At the same time, our experience with Synup review management was satisfactory. On top of that, we were also able to manage our social media with Synup. It helped us to schedule posts, track engagement, and respond to messages. It’s particularly well-suited for businesses that want a unified platform for managing their online presence.
SocialPilot isn’t just about review management. It’s also a social media powerhouse. It was very helpful in managing our social media accounts. We loved using features like scheduling posts, getting AI-generated content ideas, and tracking our campaigns’ performance.
Key benefits of SocialPilot social media management:
- Collaborate seamlessly with team members and clients.
- Track performance analytics and reporting.
- Engage your audience through a unified social inbox.
- Save time and effort with bulk scheduling and automated tasks.
- Boost creativity with AI-generated content ideas.
4. Pricing
Synup provides a more affordable option for review and social media management. On the other hand, BrightLocal has slightly costly plans, and on top of that it also excludes social media management capabilities.
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Synup |
BrightLocal |
SocialPilot Reviews |
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Standard
$34.99/per month
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Track
$39/per month
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Starter
Free
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Premium
$89.99/per month
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Manage
$49/per month
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Pro
$25.5/per month
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Grow
$59/per month
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0 Days Free Trial
No Credit Card Required
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0 Days Free Trial
No Credit Card Required
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14 Days Free Trial
No Credit Card Required
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| Visit Website | Visit Website | Start free Trial |
Our research reveals that BrightLocal has a three-tiered pricing structure for businesses of different sizes. Their Track plan is priced at $39 per month, followed by the Manage plan at $49 per month and Grow at $59 per month. With BrightLocal, you can choose the plan that best suits your needs and budget without feeling like you’re paying for features you don’t use.
Synup offers two pricing plans: Standard and Premium. The Standard plan costs $34.99 per month, making it a great option for small businesses. However, if you need more advanced features, the Premium plan is available for $89.99 per month. In our experience, Synup’s pricing is competitive, especially considering the comprehensive suite of features it offers.
SocialPilot Reviews has two pricing plans: Starter and Pro. The Starter plan is free, making it a great option for businesses just starting out or unsure of which tool to select. While the Pro plan offers additional features and benefits, it’s also priced affordably at just $25.5 per month, making it suitable for businesses of all sizes.
Conclusion: Our Final Say
Choosing the right review management tool can greatly impact your online reputation. In this blog we shared with you our experience of using Synup and BrightLocal.
In our opinion Synup is a better tool for review management. It provides a suite of features, including social media management, making it a powerful tool for businesses that want to integrate their review management strategy with their overall marketing efforts. On top of that, Synup is more affordable than BrightLocal, especially for small businesses.
Here’s a quick breakdown of why we prefer Synup:
- Comprehensive Features: Synup offers a wider range of features, including social media management, making it a more versatile tool.
- Affordability: Synup’s pricing is generally more competitive than BrightLocal’s, especially for the Standard plan.
- Ease of Use: While both tools are user-friendly, Synup might have a slightly easier learning curve for some users.
However, BrightLocal is still a great option, mainly if you’re focused on review management and don’t need extensive social media features. It offers a user-friendly interface and strong customer support, making it a good choice for businesses of all sizes.
At the same time, we recommend SocialPilot Reviews. SocialPilot Reviews is a great free alternative if you’re on a tight budget. It offers basic review management features and is a good option for businesses just starting out.
Ultimately, the best choice for you will depend on your specific needs and budget. We recommend trying out the free plans or demos of each tool to see which one works best for you.
