CHICAGO, IL, July 16, 2025 – SocialPilot, the leading social media and customer review management platform built for agencies and small businesses, is now officially a part of the group.one family.
The acquisition marks a significant milestone in SocialPilot’s journey – from a bootstrapped start-up to an international platform trusted by small businesses and agencies across Europe and the US – and unlocks new opportunities to scale its impact through group.one’s extensive European footprint and further global expansion.
From Solving a Problem to Scaling a Purpose
Founded on the belief that small businesses need smarter tools to compete and grow online, SocialPilot has spent the last decade building a platform that simplifies and streamlines social media management for SMBs and agencies alike.
“It started with a problem worth solving and a belief that small businesses deserved better,” said Jimit Bagadiya, Co-founder and CEO of SocialPilot. “That belief only grows stronger today. With group.one, we’ve found not just a partner, but a shared philosophy about what SMBs truly need to succeed in the digital world.”
From scheduling posts and tracking performance to managing clients and conversations, SocialPilot has focused on delivering calm in the chaos of modern marketing.
“Since the beginning, we’ve listened closely to our users, our team, and the businesses that rely on us,” said Tejas Mehta, Co-founder of SocialPilot. “Every product decision has been rooted in empathy and simplicity. And group.one reflects those same values, in how they build and how they serve.”
Why group.one
group.one is backed by global private equity firm Cinven and is home to leading brands like one.com, WP Rocket, and Rank Math. Their vision for helping businesses present, attract, and sell online complements SocialPilot’s strength in social media visibility and engagement.
“group.one empowers SMBs to launch, operate, and scale their businesses in the digital economy. SocialPilot helps them connect with audiences, grow engagement, and drive results on the platforms where their customers spend time. Together, we’re building a unified experience that supports small businesses from setup to sustained success,” Jimit added.
“The way we discover brands has changed. It’s not always through websites; it’s through Instagram, TikTok, and other social platforms. That’s where small businesses get noticed and grow. ,” said Daniel Hagemeier, CEO of group.one. “Together with SocialPilot, we’ll offer an even more complete experience for SMBs so they don’t just participate in the digital economy, but thrive in it.”
About SocialPilot
SocialPilot is a leading social media and review management platform built to level the playing field for agencies and brands. By helping to streamline workflows, boost visibility, and scale digital presence, it empowers high-growth teams to compete with enterprise-level efficiency, without the enterprise price tag. Trusted by over 15,000 businesses, including GroupM and WorkWave, SocialPilot was named G2’s ‘Fastest Growing Product’ of 2024. Learn more at www.socialpilot.co.
About group.one
Headquartered in Sweden and with offices in 15 countries, group.one serves over 2 million customers, predominantly small and medium-sized enterprises. The company provides digital solutions such as Software as a Service, Cloud Hosting, and Digital Marketing services. Under group.one ownership, leading brands like one.com, Zoner, WP Rocket, Rank Math, Hostnet.nl, Herold.at, and 20+ others enable entrepreneurs to present, attract, and sell online. The company has significantly grown its revenues (pro forma) to over €350 million in the financial year ending 30th September 2024. www.group.one
