Search through our broad glossary of Social Media Definitions to unlock the lingo
of the social media age.
A/B testing compares two campaigns, content pieces, or websites to check which performs better.
Affiliate marketing uses third-party publishers’ traffic on digital platforms for brand advertising.
Alt text describes the content of an image, graphic, or other visual on blogs and other digital media.
Artificial Intelligence is the human-like ability of computer systems to use big data to perform tasks.
Ask Me Anything is a social media Q&A format where public figures interact with an online audience.
BeReal is a social media app that encourages users to share unfiltered, authentic moments every day.
A bio is the introduction of a social media user, including their name, location, website URL, etc.
Bitmoji is a personalized emoji app for creating cartoon avatars and stickers for social media.
Blockchain is a decentralized digital ledger for the transparent recording and tracking of transactions.
The blue checkmark on social media verifies the profiles of public figures, brands, and celebrities.
BookTok is a hashtag used in TikTok by a community of readers to review and discuss books.
A buyer persona is a detailed overview of the target audience, their interests, buying patterns, etc.
A CTA or call to action on social media encourages the user to take the desired action on the post.
A caption is a text illustration giving extra context to images, videos, and other social media posts.
A carousel post allows users to swipe and view multiple images or videos on Instagram, Facebook, etc.
Chatbot is a conversational digital agent that interacts with users for FAQs, customer support, etc.
Click-Through Rate is a metric that measures how effective a post is in terms of clicks on links.
Conversion rate refers to the percentage of users who engage with a brand’s content on being exposed to it.
Cross-posting involves sharing social media content across platforms for a better and wider reach.
Crowdsourcing is collaborating with the public on social media to obtain project resources, ideas, or information.
A dark post is a type of post intended for a specific audience and not visible on every user’s feed.
Data visualization is the presentation of data in an image format using charts and graphs.
Deep linking refers to embedding links in a post or Story to direct the user to a particular app page.
Direct message is a feature on many social media platforms that offers a private mode of communication.
Double tap is a “like” feature of social media that allows users to appreciate any post or comment.
An eBook is a digital version of printed text that is available to be read on a tab or smartphone.
Emoji is a digital image that expresses emotions or ideas on social media posts, texts, or emails.
An endorsement is done to promote a brand or product using the reach of celebrities and other influencers.
Engagement is an indicator of user interactions with social media posts through likes, shares, etc.
Engagement rate measures the amount of engagement or interaction a post receives on social media.
Evergreen content is any online content that stays useful and engaging after years of posting.
Facebook Ads are online advertising tools to reach target customers and generate sales on Facebook.
FBF is an acronym on social media for “Flashback Friday,” inviting sharing of memories as a trend.
Feed is the section of a social media site displaying a curated collection of posts, images, etc.
Finsta, short for Finstagram, is a term coined by Gen Z that refers to a fake Instagram account.
A forum on social media is a group where people can discuss things related to a common interest.
FYP is a section on TikTok and Instagram with content customized for users’ choices and interests.
A geotag is a location-based tag on a photo or post to indicate where it was taken or posted from.
GIF is a short clip of a text or image animation often shared as a humorous message on social media.
A giveaway is a contest hosted by brands on social media to increase engagement or promote products.
Google Ads is an advertising tool that helps businesses drive traffic to their website and increase sales.
Google business profile is a digital space where a business can list and share its essential details.
GUI (Graphical User Interface) is the visible interface of a website or device, enabling users to navigate it.
Impressions are the number of times content such as a post, tweet, or ad has been seen by a user.
Inbound marketing aims to attract customers by creating engaging content that caters to their needs.
An influencer is someone who influences potential buyers of a product on social media by promoting it.
Influencing marketing promotes a brand through the endorsement of social media personalities.
Insights give an analysis of a social media user’s audience, content, engagement, and other metrics.
iOS is the operating system for Apple devices, primarily iPhones, iPads, and iPods, over the years.
JPG is a popular file format for saving and sharing compressed digital photographs and other images.
A keyword is a word or phrase related to the theme of a document, webpage, or other digital resource.
Kik is a messaging platform that allows chatting and sharing content using an email ID and username.
KPI is a quantifiable metric to track the performance of different aspects of social media marketing.
A landing page is a webpage designed to convert visitors into leads by highlighting a call to take action.
A lead is a person deemed as a potential customer who can buy a product or service from a business.
Link building is the SEO process of getting other websites to add hyperlinks to your website to increase reach.
Link in bio refers to a hyperlink in the bio section of social media sites like Instagram and Facebook.
Live streaming allows the broadcast of live videos to followers or the public on social media sites.
A mashup is a fusion of different types of content from various social media sources in one post.
Memes are humorous and relatable content shared widely on the internet as text, images, or videos.
Mention on social media involves tagging a username or handle on a post or comment to generate visibility.
Messenger refers to the Facebook platform that enables people to communicate instantly and with security.
Metrics are quantitative measurements to track the performance of any marketing campaign or strategy.
Monetization refers to the methods of generating revenue through the internet and a social media presence.
Native advertising is designed to blend in with the platform it is displayed on and reach users subtly.
A newsfeed is a social media feature that allows users to see new content from accounts they follow.
Newsjacking is a way to capitalize on trending topics or breaking news as part of a marketing strategy.
A newsletter is a regular publication distributed via email to subscribers with updates or information.
A niche refers to a specific market or content area with unique characteristics and requirements.
Objectives are the results an individual or business focuses on achieving through specific strategies and plans.
Omnichannel is a mode of marketing that maps a consistent user journey across physical and online channels.
On-page SEO is the process of optimizing website content with key phrases, engaging descriptions, and images.
Organic reach indicates the number of users seeing a social media post without a paid ad or promotion.
Organic traffic is the number of visitors originating from unpaid search engine results instead of paid advertising.
Pay-per-click is advertising where the business pays for each click on an ad on digital channels.
A pinned post is an important post saved at the top of a social media page for greater visibility.
A podcast is a series of audio recordings or conversations on specific topics in digital media format.
Reels are short 15 to 90-second entertaining videos users can create, share, and find on Instagram.
Referral traffic refers to the traffic or visitors landing on a website through links on other domains.
Repost refers to the functionality to reshare social media content crediting the original creator.
Responsive web design is the technique of designing websites for viewing on different devices.
Retweet is a feature on Twitter that allows a user to share someone else’s tweet with their own followers.
Search Engine Optimization (SEO) refers to the practice of optimizing online content to improve its visibility and ranking in SERPs.
Share is the act of posting or reposting any type of content by users on social media platforms.
Social media analytics is the process of gaining insights by tracking metrics toward optimizing social media strategies.
Social media marketing involves businesses using social media platforms to market products and services.
Social media monitoring is the process of tracking brand mentions and reception on social media platforms.
Sponsorship is a collaboration between brands and influencers to promote products, services, or messages.
Story is a feature on some social media sites that lets users put up a post for 24 hours on their page.
Targeting on social media refers to displaying ads and other content to a select group of users.
Testimonials are statements of feedback on a product, service, or brand, usually provided by customers.
A thread is a series of posts or comments on a specific topic on social media and other platforms.
Traffic is the number of users who visit and interact with a specific webpage or social media page.
Trending indicates the latest social media topics in discussion among the masses.
UGC refers to any content created and posted by users on social media as texts, videos, images, etc.
UTM is a tool used to track the effectiveness of a particular marketing campaign in driving website traffic.
A vanity metric measures the popularity or engagement of a user’s content or account on social media.
Virtual reality is a technology involving users performing actions in a projected, digitally created environment.
Vlogs are video blogs focussing on various niches aimed at sharing entertaining and informative content.
