Social Media Terms

Search through our broad glossary of Social Media Definitions to unlock the lingo
of the social media age.

A

A/B Testing

More about A/B Testing: A/B testing is done by randomly showing each version of an advertisement, post or […]

Alt Text

More about it: Alt text offers a short description of the visual content and helps screen readers understand […]

B

BIO

More about Bio: Adding a bio to your social media profile can be a game-changer. It increases your […]

Blockchain

More about it: Blockchain is a distributed open ledger technology that uses cryptography to secure and verify transactions. […]

C

Caption

More about it: A caption on social media is a brief text that provides context and additional information […]

Chatbot

More about it: Chatbots can also be used for marketing and promotional purposes by businesses and organizations. Social […]

D

Dark Post

More about it: Businesses or organizations often use dark posts to test different messages without cluttering up their […]

Double Tap

More about it: Double tap has become a universal way for us to show our appreciation for others’ […]

E

Emoji

More about it: Do you know? Emojis originated in Japan and have become popular worldwide as a way […]

Engagement

More about it: Engagement is crucial in the world of social media. When people interact with a brand’s […]

F

Feed

More about it: The feed indicates the “Explore” or “Discover” page that shows a curated selection of content […]

FYP

More about it: The FYP has become an essential part of the social media experience for many users. […]

G

GIF

More about it: GIFs have become popular because they are easy to create and share on social media […]

Google Business Profile

More about it: Google Business Profile is a fantastic tool for businesses looking to step up their online […]

H

Handle

More about it: Social media handles provide an exceptional aspect of uniqueness, as once a distinct username is […]

I

Impressions

More about it: Impressions are used to measure the effectiveness of campaigns, engagement, and popularity of the post, […]

Influencer

More about it: It’s not surprising that Influencer marketing has taken the world by storm. After all, people […]

K

Keywords

More about it: The first question that arises is, how do keywords help you find what you are […]

KPI

More about it: It is important to assess specific parts of a business or organization to see how […]

L

Live Streaming

More about it: Live streaming can be a valuable tool for businesses and marketers on social media platforms […]

M

MEME

More about it: Have you ever stopped to think about why people create memes? Some are just for […]

N

Native Advertising

More about it: Native advertising is vital because it allows brands to reach their target audience more subtly […]

O

Organic Reach

More about it: Social media platforms often have algorithms that decide which posts are shown to users. These […]

P

Pay Per Click

More about it: Pay-per-click(PPC) ads on social media can be targeted to specific audiences based on demographic, geographic, […]

R

Reels

More about it: Reels have become very popular in a short period. It allows users to easily edit […]

S

Share

More about it: One of the commonly used terms in social media is “share.” And When you share […]

Stories / Story

More about it: The story feature on social media platforms is a way for users to share their […]

T

Targeting

More about it: In short, targeting on social media platforms is a strategy of showing ads or content […]

Traffic

More about it: If you’re active on social media, you’re probably familiar with the concept of traffic. In […]

U

UGC (User-Generated Content)

More about it: On social media, UGC is a common type of content, as users are able to […]

V

Vanity Metric

More about it: Vanity metrics make you feel good but do not provide actionable insights into your business […]

W

Web3

More about it: Web3 aims to bring benefits to the internet, such as decentralization, data ownership, security, privacy, […]

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