Social Media Terms

Search through our broad glossary of Social Media Definitions to unlock the lingo
of the social media age.

A

A/B Testing

A/B testing compares two campaigns, content pieces, or websites to check which performs better.

Affiliate Marketing

Affiliate marketing uses third-party publishers’ traffic on digital platforms for brand advertising.

Algorithm

A social media algorithm is a guideline set that decides what content ranks on the feed of a user.

Alt Text

Alt text describes the content of an image, graphic, or other visual on blogs and other digital media.

Artificial Intelligence

Artificial Intelligence is the human-like ability of computer systems to use big data to perform tasks.

Ask Me Anything

Ask Me Anything is a social media Q&A format where public figures interact with an online audience.

B

BeReal

BeReal is a social media app that encourages users to share unfiltered, authentic moments every day.

Bio

A bio is the introduction of a social media user, including their name, location, website URL, etc.

Bitmoji

Bitmoji is a personalized emoji app for creating cartoon avatars and stickers for social media.

Blockchain

Blockchain is a decentralized digital ledger for the transparent recording and tracking of transactions.

Blue Checkmark

The blue checkmark on social media verifies the profiles of public figures, brands, and celebrities.

BookTok

BookTok is a hashtag used in TikTok by a community of readers to review and discuss books.

Brand Style Guide

A brand style guide is a document of your brand’s identity in an easy-to-understand format.

Buyer Persona

A buyer persona is a detailed overview of the target audience, their interests, buying patterns, etc.

C

Call To Action

A CTA or call to action on social media encourages the user to take the desired action on the post.

Caption

A caption is a text illustration giving extra context to images, videos, and other social media posts.

Carousel

A carousel post allows users to swipe and view multiple images or videos on Instagram, Facebook, etc.

Chatbot

Chatbot is a conversational digital agent that interacts with users for FAQs, customer support, etc.

Click-Through Rate

Click-Through Rate is a metric that measures how effective a post is in terms of clicks on links.

Clickbait

Clickbait is a trap of attractive written content to drive clicks and new audiences.

Conversion Rate

Conversion rate refers to the percentage of users who engage with a brand’s content on being exposed to it.

CPC

CPC is a marketing metric that helps businesses and websites get the cost for any clicks on the ads.

CPM

More About CPM: CPM is a standard measurement used in the advertising industry to analyze the cost-effectiveness and […]

Creative Commons

Creative Commons is a way for content creators to have access to attribution-free creative content.

Cross-Posting

Cross-posting involves sharing social media content across platforms for a better and wider reach.

Crowdsourcing

Crowdsourcing is collaborating with the public on social media to obtain project resources, ideas, or information.

D

Dark Post

A dark post is a type of post intended for a specific audience and not visible on every user’s feed.

Data Visualization

Data visualization is the presentation of data in an image format using charts and graphs.

Deep Linking

Deep linking refers to embedding links in a post or Story to direct the user to a particular app page.

Direct Message

Direct message is a feature on many social media platforms that offers a private mode of communication.

Double Tap

Double tap is a “like” feature of social media that allows users to appreciate any post or comment.

E

eBook

An eBook is a digital version of printed text that is available to be read on a tab or smartphone.

Emoji

Emoji is a digital image that expresses emotions or ideas on social media posts, texts, or emails.

Endorsement

An endorsement is done to promote a brand or product using the reach of celebrities and other influencers.

Engagement

Engagement is an indicator of user interactions with social media posts through likes, shares, etc.

Engagement Rate

Engagement rate measures the amount of engagement or interaction a post receives on social media.

Evergreen Content

Evergreen content is any online content that stays useful and engaging after years of posting.

F

Facebook Ads

Facebook Ads are online advertising tools to reach target customers and generate sales on Facebook.

Facebook Boost Post

Facebook boost expands post’s reach, attracts followers, increases page likes, and enhances engagement.

Facebook Business Page

A Facebook business page is a public social media profile for commercial organizations.

Facebook Lookalike Audience

The Facebook Lookalike Audience is the entire set of audiences similar to your initial customers.

FBF

FBF is an acronym on social media for “Flashback Friday,” inviting sharing of memories as a trend.

Feed

Feed is the section of a social media site displaying a curated collection of posts, images, etc.

Finsta

Finsta, short for Finstagram, is a term coined by Gen Z that refers to a fake Instagram account.

Follow Friday

More about Follow Friday: Follow Friday, also known as #FF, is popularly used within social media. Every Friday, […]

Forum

A forum on social media is a group where people can discuss things related to a common interest.

FYP

FYP is a section on TikTok and Instagram with content customized for users’ choices and interests.

G

Geotag

A geotag is a location-based tag on a photo or post to indicate where it was taken or posted from.

GIF

GIF is a short clip of a text or image animation often shared as a humorous message on social media.

Giveaway

A giveaway is a contest hosted by brands on social media to increase engagement or promote products.

Google Ads

Google Ads is an advertising tool that helps businesses drive traffic to their website and increase sales.

Google Business Profile

Google business profile is a digital space where a business can list and share its essential details.

GUI

GUI (Graphical User Interface) is the visible interface of a website or device, enabling users to navigate it.

H

Handle

Handle refers to a user’s profile name on social media sites like Facebook, Instagram, and Twitter.

Hashtag

A hashtag is a word or phrase that enables social media users to discover content on a specific theme.

I

ICYMI

ICYMI is used to specifically bring attention to recent or old content that seems to lose its power.

Impressions

Impressions are the number of times content such as a post, tweet, or ad has been seen by a user.

Inbound Marketing

Inbound marketing aims to attract customers by creating engaging content that caters to their needs.

Influencer

An influencer is someone who influences potential buyers of a product on social media by promoting it.

Influencer Marketing

Influencing marketing promotes a brand through the endorsement of social media personalities.

Insights

Insights give an analysis of a social media user’s audience, content, engagement, and other metrics.

Instagram Highlight Covers

Instagram Highlight Covers are used to depict the Instagram highlight stories using a main image.

Instagram Reels

Instagram reels feature is used to create, share, and enjoy short videos on the platform.

IOS

iOS is the operating system for Apple devices, primarily iPhones, iPads, and iPods, over the years.

J

JPG

JPG is a popular file format for saving and sharing compressed digital photographs and other images.

K

Keywords

A keyword is a word or phrase related to the theme of a document, webpage, or other digital resource.

Kik

Kik is a messaging platform that allows chatting and sharing content using an email ID and username.

KPI

KPI is a quantifiable metric to track the performance of different aspects of social media marketing.

L

Landing Page

A landing page is a webpage designed to convert visitors into leads by highlighting a call to take action.

Lead

A lead is a person deemed as a potential customer who can buy a product or service from a business.

Link Building

Link building is the SEO process of getting other websites to add hyperlinks to your website to increase reach.

Link In Bio

Link in bio refers to a hyperlink in the bio section of social media sites like Instagram and Facebook.

LinkedIn Pulse

LinkedIn Pulse is a feature of LinkedIn that allows users to share articles with their connections.

Live Streaming

Live streaming allows the broadcast of live videos to followers or the public on social media sites.

M

Marketing Automation

Marketing automation is a technology that helps to automate various marketing tasks.

Mashup

A mashup is a fusion of different types of content from various social media sources in one post.

Meme

Memes are humorous and relatable content shared widely on the internet as text, images, or videos.

Mention

Mention on social media involves tagging a username or handle on a post or comment to generate visibility.

Messenger

Messenger refers to the Facebook platform that enables people to communicate instantly and with security.

Metrics

Metrics are quantitative measurements to track the performance of any marketing campaign or strategy.

Monetization

Monetization refers to the methods of generating revenue through the internet and a social media presence.

N

Native Advertising

Native advertising is designed to blend in with the platform it is displayed on and reach users subtly.

Natural Language Processing

Natural Language Processing is a technology that makes it easy for systems to understand different languages.

Net Promoter Score

Net promoter score is a metric to calculate customer satisfaction towards a product or service.

Newsfeed

A newsfeed is a social media feature that allows users to see new content from accounts they follow.

Newsjacking

Newsjacking is a way to capitalize on trending topics or breaking news as part of a marketing strategy.

Newsletter

A newsletter is a regular publication distributed via email to subscribers with updates or information.

Niche

A niche refers to a specific market or content area with unique characteristics and requirements.

O

Objectives

Objectives are the results an individual or business focuses on achieving through specific strategies and plans.

Omnichannel

Omnichannel is a mode of marketing that maps a consistent user journey across physical and online channels.

On-page SEO

On-page SEO is the process of optimizing website content with key phrases, engaging descriptions, and images.

Organic Reach

Organic reach indicates the number of users seeing a social media post without a paid ad or promotion.

Organic Traffic

Organic traffic is the number of visitors originating from unpaid search engine results instead of paid advertising.

P

Pay Per Click

Pay-per-click is advertising where the business pays for each click on an ad on digital channels.

Pinned Post

A pinned post is an important post saved at the top of a social media page for greater visibility.

Pinterest Board

Pinterest boards are the places where you add pins of different categories on your profile.

Podcast

A podcast is a series of audio recordings or conversations on specific topics in digital media format.

Private Message

Private messages are secure, one-on-one digital communications that enable confidential and personal conversations, enhancing privacy and convenience in today's digital age.

Profile Picture

A profile picture is the display image that is shown on online social accounts and brand websites.

R

Real-Time Data

Real-time data or RTD is information that is generated and presented at the same time.

Reels

Reels are short 15 to 90-second entertaining videos users can create, share, and find on Instagram.

Referral Traffic

Referral traffic refers to the traffic or visitors landing on a website through links on other domains.

Repost

Repost refers to the functionality to reshare social media content crediting the original creator.

Responsive Design

Responsive web design is the technique of designing websites for viewing on different devices.

Retweet

Retweet is a feature on Twitter that allows a user to share someone else’s tweet with their own followers.

Rich Pin

A rich pin on Pinterest contains details about a product, service, etc., and connects to the website.

S

Search Engine Optimization

Search Engine Optimization (SEO) refers to the practice of optimizing online content to improve its visibility and ranking in SERPs.

Shadow Banned

Shadow banning is a covert online practice that limits a user's visibility on platforms. Explore its definition, reasons, and prevention strategies in this concise guide.

Share

Share is the act of posting or reposting any type of content by users on social media platforms.

SMH

Shaking My Head is an expressive reaction that speaks of disapproval, despair, disagreement, etc.

Snapchat

Snapchat is your window to enhance your social media presence with fun filters and personalized avatars.

Snapchat Memories

Snapchat memories is a feature on Snapchat to let users save and share their snaps with others.

Social Commerce

Social commerce is the sale of goods and services on social sites like Facebook, Instagram, and X.

Social Listening

Social listening helps monitor the mentions of your brand using different indicators.

Social Media Analytics

Social media analytics is the process of gaining insights by tracking metrics toward optimizing social media strategies.

Social Media Automation

Businesses can automate the scheduling, publishing, posting, replying, etc., on social media platforms

Social Media Marketing

Social media marketing involves businesses using social media platforms to market products and services.

Social Media Monitoring

Social media monitoring is the process of tracking brand mentions and reception on social media platforms.

Social Proof

When individuals play safe about making any decision regarding online products/services, they follow others' examples

Social Selling

Social selling is a way of connecting with your potential customers through social media platforms.

Sponsored Posts

Sponsored posts are a paid way of connecting to a large user base with different kinds of posts.

Sponsorship

Sponsorship is a collaboration between brands and influencers to promote products, services, or messages.

Stories / Story

Story is a feature on some social media sites that lets users put up a post for 24 hours on their page.

T

Targeting

Targeting on social media refers to displaying ads and other content to a select group of users.

TBH

TBH or To Be Honest is a social media acronym used across different contexts

TBT

More about TBT: TBT, or Throwback Thursday, is a famous social media trend in which creators and brands […]

Testimonials

Testimonials are statements of feedback on a product, service, or brand, usually provided by customers.

Thread

A thread is a series of posts or comments on a specific topic on social media and other platforms.

Through The Line

TTL is a marketing tactic that combines both ATL and BTL marketing tactics.

TikTok Stories

TikTok stories are short, instant, and creative 15-second video clips that disappear after a day.

Traffic

Traffic is the number of users who visit and interact with a specific webpage or social media page.

Trending

Trending indicates the latest social media topics in discussion among the masses.

Twitter Poll

Twitter Poll helps access public opinion on serious matters related to any field of interest

U

UGC (User-Generated Content)

UGC refers to any content created and posted by users on social media as texts, videos, images, etc.

URL Shortener

More About URL Shortener: URL or Link shorteners are extremely useful tools in the digital age. They not […]

UTM

UTM is a tool used to track the effectiveness of a particular marketing campaign in driving website traffic.

V

Vanity Metric

A vanity metric measures the popularity or engagement of a user’s content or account on social media.

Virtual Reality

Virtual reality is a technology involving users performing actions in a projected, digitally created environment.

Vlog

Vlogs are video blogs focussing on various niches aimed at sharing entertaining and informative content.

W

Web3

Web3 is a new level of the internet, giving users more control over data using blockchain technology.

Webinar

A webinar is a virtual meeting hosted by businesses, experts, and thought leaders for sharing information.

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