More About Newsfeed
On September 6, 2006, Facebook announced its new homepage feature called ‘NewsFeed.’ The new layout allowed users to see a regularly updated list of their friends’ Facebook activities.
So, what is a newsfeed in the larger context of social media? A newsfeed is a stream of personalized and updated content curated for each user based on their interactions and interests.
Apart from posts made by friends and followers, social media newsfeeds also house content from businesses, organizations, and media outlets aligned with the user’s interests and browsing patterns. This can include sponsored content and advertisements posted by the accounts, as well as organic content created and shared.
The newsfeed today is a core feature of platforms like Facebook, Instagram, Twitter, and LinkedIn, enabling users to remain connected with their network and stay aware of information, trends, and events.
The purpose of a social media newsfeed, therefore, is to provide you with a regularly updated stream of relevant and interesting information that engages you and makes you want to return for more. It also helps you discover and keep up with new content and interests.
For businesses, a newsfeed is an invaluable tool to reach and engage their target audience through relevant and interesting content.
How does the newsfeed feature work? A newsfeed on the typical social media platform uses algorithms to regulate what content to show users based on their social connections, browsing history, and previous interactions.
These algorithms study extensive data on user patterns, such as interactions with friends, engagement with posts, pages followed, and preferred content types. Based on this data, the algorithm decides what content must be displayed, in what order, and how often on your newsfeed.
The basic goal of a social media newsfeed is to keep the user engaged by showing them the most relevant and interesting content while also generating advertising profits for the platform. However, there are apprehensions about algorithm bias and the possibility of echo chambers, where you are only shown posts and information verifying your feelings and views.
The image below shows a section of a newsfeed on Facebook.