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Native advertising is vital because it allows brands to reach their target audience more subtly and less disruptively. It can also help increase engagement and drive conversions as it appears as part of the organic content.
Additionally, native advertising can be more effective than traditional display advertising, as it can drive higher click-through rates and longer user engagement times.
Observe how two sponsored advertisements in the screenshot are disguised as a wolf in sheep’s clothing. They are strategically placed to blend in with the organic listings, appearing as part of the regular content. However, they are actually sponsored ads, which is a form of native advertising.