How often should you post?
The posting frequency is somewhere between ‘not too less’ and ‘definitely not daily panic-posting.’
Tired of TikTok insights that confuse you rather than helping?
That’s exactly why we analyzed nearly 1.5 million TikTok posts from Q1 2025 to figure out what’s really working on TikTok.
We analyzed around 1.5 million authentic TikTok posts to create one of the most
extensive, data-driven guide based on:
Posting Frequency
Hashtags
Video Length
Photos vs. Videos
Caption Length
Formats
Mentions
Industries
The posting frequency is somewhere between ‘not too less’ and ‘definitely not daily panic-posting.’
Turns out, size does matter (at least on TikTok). 101–200 characters is where the magic happens.
Quick videos get views but 31–60 seconds is where loyalty, comments, and fans show up.
That’s just the first few scrolls,
there’s so much more to discover inside…
Schedule, post, and analyze TikTok content seamlessly alongside all your other socials.
