More about it:
Engagement is crucial in the world of social media. When people interact with a brand’s content, it can have a big impact on its success. High engagement can lead to more people seeing a piece of content as it becomes more likely to be shared and promoted.
Not only that, but consistent engagement can also help improve a brand’s reputation and increase trust among its audience. People like to feel heard and valued. And get this, by looking at engagement data, social media marketers can gain valuable insights into their audience’s interests and preferences. This helps them create better content and marketing strategies in the future.
Engagement is also important for social media algorithms. The more interaction a post gets, the more it will be shown to others.
To summarize, we can say engagement is a crucial part of the social media equation. It helps to build relationships, reach more people, improve brand awareness, and provide valuable insights.