15 Social Media Tips to Elevate Your Marketing Strategy

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Irina Weber | July 23, 2019

It was just a few years ago when people thought of social media just as a hangup. And as of today, social media marketing is one of the most crucial instruments for boosting quality traffic, customer engagement and eventually driving sales. Sounds inevitable to be on social media, doesn't it? Hang on to explore the best of the best social media marketing tips for business.

social-media-tips

But first... Did you know that social media now has a global penetration rate of 45%? This means that almost half the world’s population is now on social media! Well, if know to leverage your social media platform right, than there can be no better opportunity for marketing out there. Here are 15 tips for social media marketing to boost your traffic and make your life easier.

Social Media Marketing Tips to Skyrocket Your Traffic

Too much to take in? Stay tuned with us to deep dive into each one of the social media marketing tips mentioned above!

Did you know that social media is the number one daily activity among Americans? 75% of users spend 20 minutes or more on Facebook every day. And 92% of marketers consider that it is significant to use social media platforms for their businesses.

So... What's the catch? 

Social media networks keep growing year after year. So, developing an effective social media strategy nowadays is vital. Otherwise, you will lose customers and that will eventually affect your outcome.

Let’s break down the above-mentioned social media marketing tips!

1. Define Your Goals

Well, how will you aim if you have no target? It is essential for you to know the whys behind your actions. Your goal will be the driving force of your social media marketing strategy. So, what’s the wait for? Grab a paper and pen down your goals!

But...Before we jump ahead, here are a few things you must keep in mind while goal setting:

✔ Be specific

✔ Set attainable goals

✔ Make sure that your goals are measurable

2. Learn about your Target Audience

Now that you have your goal in mind, let’s take a look at the audience. Without the support of your audience, your strategy will be in vain.

Drawing your social media strategy around your audience is a must. Your target audience will help you figure out everything; Right from the social media platforms you need to be on, to every ounce of content you’ll ever create.

Still wondering about why should your audience have all the spotlight?

Here’s why...

“If you want to create messages that resonate with your audience, you need to know what they care about.”
Audience demographic

It is essential to define their questions, their concerns and their problems. For most businesses, one of the biggest challenges is to connect with the right audience. To find your ideal audience, you need to figure out who your target demographic is and what social networks they use.

3. Select Your Social Media Platforms Wisely

It is not necessary to be available on all the social media platforms, but what matters is to create an impact on a few that you are present on.

It is not the quantity that matters, it’s the quality that counts! Putting out substandard content will only make things worse for you. Instead, research and plan your social media presence that aligns with your goals and appeals to your target audience. Focus on the platforms that are preferred by your targeted demographic.

4. Build a Winning Game Plan for Social Media Marketing

The Content Marketing Institute revealed that in 2017, 37% of marketers with a documented social media marketing strategy were more successful with their content marketing than those who did not have it.

This calls for action. Doesn’t it?

After all…

Penning down a social media marketing strategy is the key to turn your vision into reality. While you prepare your strategy, consider the social media platforms you’ll be posting on, make sure it appeals to your target audience and aligns with your goals.

Here are a few things to help you out with your social media strategy

  • Make a list of upcoming festivals and special days
  • Create a content theme to provide your audience with a unified experience
  • Prepare a list of hashtags for different platforms
  • Make sure it covers your primary events, features and campaigns

5. Set Up Social Media Content Calendar

There is a saying - failing to plan is planning to fail.

No matter what you do - without planning you are going to fail in social media marketing! So, use social media content calendars to organize and publish all your content timely and efficiently. 

Content calendars also help to distribute resources effectively, improve team collaboration and give a more in-depth understanding of what works and what doesn’t.

social media calander


You’ll find ample of templates online to pen down your calendar. But nothing works as good as digital, so you can use SocialPilot’s calendar or any other social media scheduling tools to plan your content calendar. 

The best thing about these tools is that it enables you to put up images, set timings for your posts and much more in a single dashboard. Just create and update the publishing calendar once a week, build team sections and distribute the file to co-workers to get their comments before posting.

6. Let the Tools Empower your Strategy

Social media tools are going to be your saviour. Imagine being on 8 different platforms and posting manually on each of them 3 times a day. Damn. That would be your worst nightmare. All you’ll possibly do is publish, and nothing more productive.

So, let’s leave the monotonous work on the tools, shall we?

Yup, that is possible! Try to automate as much of the activity as possible. For example, schedule your social media updates ahead of the time. Use social media scheduling tools like SocialPilot to auto-post your updates to all your social accounts then evaluate the results with the analytics they provide.

Schedule posts with SocialPilot

So, the whole point of taking tools help is to plan ahead of time. Plan, create and schedule posts on your content calendar. Scheduling tools have inbuilt content calendar makes it easier for you to keep an eye on your posts.

Schedule your pins, tweets, posts along with hashtags and social media mentions all in one go for the month. Such an approach will save you time, helping you be more productive and focus on the overall strategy. There are ample number

Pro Tip: Do you want to pull ahead of your competition? Always know what they are doing. It’s smart to use a competitor research tool like SE Ranking SEO Software to see how their ads look like and perform, what keywords they are using and so forth.

7. Use The Art of Storytelling

"No one ever made a decision because of a number. They need a story,” once told Dan Kahneman. Stories matter! Period. 

It’s the stories that sell, not the product! We, humans, connect to stories, it is the emotional attachment that your brand builds with their audience. They inspire ideas and encourage interaction.

Here’s a perfect example of Airbnb, that will make you go all emotional. A super cool animation that is executed perfectly. Check out how they convey their message to belong anywhere here.

No, this is not the only way to tell a story. There are simpler ways too to move your audience. Share successive posts to relate the whole story from the beginning to the end. The blow-by-blow arouses excitement that is great to make your story compelling. 

Here’s an example of consistent tweet-after-tweet posts:

okay, blog post will probably be up monday. but it is coming!
— Hannah Queen (@honeyandjam) August 30, 2013

8. Humanize Your Brand

As much as all the digital innovations have made it easier to communicate, it is the emotion that we miss out on. By the term ‘humanize your brand’ we mean, go beyond the glass tops of these digital screens. Show your audience what goes in your office, introduce them to your employees, show the humans behind your brand.

Remember that brand stories are not ads and sales pitches, they help the audience connect to your brand. Your stories tell them what you stand for, they display your culture as well as your values. 

For instance, share your plans for Friday, share the fun team building activities you have, let employees take over the social media for once and connect to the audience.

Take a look at the way SE Ranking does it on their Facebook page:

Showcase the human side of your brand

9. Use Emoticons

Well, there is a reason there are emoticons. Right? Emojis serve the purpose of conveying the emotion through facial expressions.  

Apt use of emotions is extremely important to convey the desired tone and emotion behind the message. The glitch with written texts is that, if not formatted correctly it can be easily misinterpreted.

You idiot 😆

You idiot 😡

Both the above phrases consist of the same words but with different emojis and hence convey a different message. 

It is as simple as adding a 😃. It is the emoticons that get the readers more excited about your content. So, next time you write, feel free to go overboard with one of these.

10. Embrace your mistakes

“Wear it like armour, and it can never be used to hurt you." - Tyrion Lannister, Game OF Thrones

We are all humans, and we make mistakes. This is especially essential to accept in the fast-growing world of social media. Instead of being ignorant of your mistakes, accept and apologize for the same. Work on them and tell your customers about it. They’ll love you hear that you worked on your mistakes to provide them with better services.

If you’ve made a grammar mistake or missed a comma, don’t delete the post. Probably, people liked your post, and they will notice your continuous re-posting.

Concerned about bigger mistakes?

For example: a product error or accidentally charging a customer’s credit card twice, you should immediately respond apologetically, and publish a post from your social media accounts telling how you’ve handled the error and customers will understand it.

For instance, I liked how Pamela Vaughan, from HubSpot, regulated her baby bump error. Instead of her personal Twitter account, she accidentally published a picture of her growing pregnant belly on HubSpot’s Twitter account that had over 340,000 followers. She wasn’t lost and knew the way to jump. She created an excellent blog post about her 15 minutes of shame on Twitter that got a lot of shares and comments.

Baby lump error tweet

11. Optimize your Post Frequency

Every audience uses different social networks at different times of the day. To connect with them, you need to know not only what type of content is interesting to them, but also who purchases your services or products and what age group is more accessible to sell.

So...How often should you post per day? What type of content should you post? What is the ideal number of posts per day? There are common questions that any social media experts try to answer.

To tell the truth, there is no ideal answer. Your answers come along with your analysis, experience and tests of what works for you and what doesn’t work.

Anyway, timing is essential for your social media marketing strategy. It is important not only to publish high-quality content, and find the ideal posting frequency for integrating a successful marketing strategy.

I’ve found a lot of scientific studies and each one shows their own social media timing with the recommended number of posts for each network. Here is an example.

best day and time to post

As for me, you can publish as often as you think your content is engaging and useful to share. Here are some ranging marks that work best for my projects:

frequency to post on social media-1

12. Cut Back on the Number of Hashtags

Hashtags are great if you want to organize your social media posts. You can click on a specific hashtag, and all the content for a certain event become visible. Hashtags are identifiers of your brand that help you initiate conversations and engage with your followers.

But you know what?

The more hashtags you use, the less engagement you get. The following chart from LINCHPINSEO gathers up the acquired data:

Fewer hashtags leads to better engagement

Using too many hashtags make people annoyed and can scale back your engagement rate. To avoid that, use 2 or 3 targeted hashtags per one post on your social media channels.

 

13. Treat Each Social Channel Uniquely

Many people believe that social media is a useful distribution tool and use the same message on each channel.

But it is not right. If you want to succeed in social, you should treat each social platform uniquely and consider its functionalities as well as features. There are multiple social media tools for agencies that not only help you by scheduling your posts but also let you customize your post for the individual platform.

I like how Gary Vaynerchuk gave single-eyed explanations for his most used social channel differently. Facebook is a great communication tool for his entire community to promote books, web shows and ask a lot of questions. Twitter is perfect for real-time news and offers one-on-one interactions. YouTube embraces his latest videos.

If you subscribe to his Instagram account, you will see a bunch of real and impressive images about his travels and daily living. This platform is a great place to share high-quality visuals.

Use social channel differently

When it comes to LinkedIn, it includes a more business-oriented audience that is searching for insightful and informative content.

If you want to grow a loyal fanbase, use a creative strategy for each social channel. Take into consideration your follower demographics and share content that appeals most to them.

14. Share Quality Visual Content

Do you leverage visual content when sharing blogs posts on your social media platforms? I guess, yes. Visual content is a must to boost your social media engagement.

The Wyzowl study showed that we remember only 20% of what we read and 80% of what we see. The research from Software Advice and Adobe revealed that photos and images are the most powerful social media strategy.

Share quality visual content

People are more likely to share visual content on social networks. They find visuals attractive as they offer more value and assist in generating more traffic, increasing sales and taking you to the top. Using visuals should be the main ingredient for your social media marketing strategy.

15. Deep Dive into Social Media Analytics

Analytics help you understand your audience and learn what generates more traffic. Without them, you can’t make accurate sales forecasts and perfect your products. You can effectively use social media data to drive performance. Review the analytics, give attention to the stats like follower growth, page views, number of posts, likes, shares, impressions, clicks, etc.

Social media analytics tools like SocialPilot help you keep track of your social media analytics. Use your results and organize monthly meetings with your marketing team to discuss the analytics, reevaluate your strategy, if needed, and make plans for the future.

Bottom Line

An effective social media marketing strategy is an essential part of your overall marketing plan, and using unconventional ways to interact with your audience is what will allow you to improve your outreach.

Let us know how these useful these tips have been for you. If you enjoyed reading this, please share your experiences and insights through comments.

Measure the impact of your social media marketing efforts and use social media analytics tools that can uncover a lot about your audience and how they interact with your business.

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Irina Weber

Irina Weber is guest blogger, content marketing enthusiast and brand manager at SE Ranking. She is regular contributor at Jeff Bullas and Business2Community. Irina writes about digital marketing and social media industry trends. Follow on Twitter @irinaweber048