Learn How to Maximize Your Event’s Impact with Social Media Tactics

Join Sami, Social Media Director at ADWEEK, as she shares how they leverage social media to increase reach and engagement for their industry events.

Sami Lambert
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Sami Lambert

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Maximize Your Event's Impact with Social Media Tactics

What You’ll Learn From the Webinar:

  • Platform-Specific Strategies to Maximize Reach: Discover how to create platform-specific content to increase reach and engagement by leveraging each platform’s strengths.
  • Tips for Creating Engaging Videos Quickly: Uncover techniques to quickly create short-form videos that capture the best moments of conferences and drive higher engagement.
  • Adaptive Strategies for Better Engagement: Understand ADWEEK’s shift from live tweeting and how to evolve your social media approach to better resonate with your target audience.
  • Quick Methods for Scaling Shareable Content: Learn a simple yet powerful method to transform key conference moments into engaging posts across multiple platforms efficiently.
  • Extending Engagement with Post-Event Content: Discover strategies for repurposing content to extend engagement long after the event ends.

Sami Lambert

Director of Social Media | ADWEEK

Sami Lambert is ADWEEK’s Director of Social Media, managing content for over 2 million followers. She develops and executes comprehensive social media strategies for major events, ensuring engaging content that resonates with audiences and maximizes reach. Previously, Sami grew Inked Magazine’s TikTok following from 30 to 1.7 million in just one year. With expertise in social strategy and content creation, she is a leading voice in the social media industry.

Sami Lambert

Manage social media effortlessly.

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