51 Powerful Instagram Marketing Tips To Boost Your Instagram Presence

Picture of Chandraveer Singh

by Chandraveer Singh

Instagram has grown exponentially popular in recent years, with over one billion active users globally. Businesses today are increasingly using Instagram as their preferred social media platform to reach their audience and enhance their marketing reach.

Approximately 71% of businesses prefer Instagram as one of their top digital marketing platforms.

Here are some interesting Instagram statistics that support the rise in the use of Instagram by marketers:

  • About 90% of Instagram users follow business accounts
  • 2 in 3 people surveyed feel Instagram conveniently allows to interact with brands
  • 50% show interest in a brand after seeing its ads on Instagram

Despite these scintillating figures and facts, many brands don’t get high engagement or the expected results from their Instagram marketing strategies. And that may be because they are not aware of the tips which can help them boost their Instagram marketing strategy.

Read on to know about 51 life-saving Instagram marketing tips that can help you up your Instagram marketing skills.

51 Instagram Marketing Tips to Ace Your Instagram Strategy

We have compiled a list of the 51 most essential and practical Instagram marketing tips that can help you amplify your marketing efforts and get better results from Instagram marketing.

1. Convert your Instagram account to a business account

The first step toward a successful Instagram marketing strategy is ensuring that you have an Instagram Business Account. It is effortless to convert your Instagram account to a business one: Go to Settings > Account > Switch to Professional account option.

switch to professional

Select the category which defines your business the best, and specify if you are a creator or a company. Then connect to your existing Facebook business page, and voila! You’re all set!

change category for profile

2. Create a strong Instagram content strategy

Prepare a strong content strategy with well-defined KPIs to help you analyze the performance of your Instagram marketing plan. For example, study if your Instagram goal backs your overall business goal—such as increasing brand awareness or website traffic and if yes, then how. This helps in deciding the content to post on your Instagram business account.

3. Upload product posts for maximum outreach

Did you know that posts about shopping can boost brand traffic by over 2,600%?

Uploading posts on Instagram about your products or services is the easiest way to reach a larger audience!

product posts

4. Schedule your posts

On average, most brands post 1.5 times daily. Those that don’t post regularly saw a steady decline in the number of followers.

While you should upload posts frequently to boost engagement, remember not to bombard your followers with posts.

One way to ensure that is by using a social media scheduling tool, to effectively schedule and automate a plan for your social media posts.

Since Instagram has such a variety of content, including image posts, carousel posts, reels, and stories, it can get overwhelming for a social media marketer to keep up with every kind.

The best answer to this dilemma is using scheduling tools. They’ll help you plan ahead with your content strategy and gauge analytics for multiple social media channels from a single dashboard.

The struggle is real while managing multiple Instagram accounts and simultaneously putting up with all its content types. But is there any easy way out?

As it happens to be, there is. SocialPilot is the perfect assistant for you to manage several Instagram pages at once. Not only posts, but you can also schedule Reels and Stories from an integrated dashboard and get them published automatically. Schedule as many posts as you want to execute your content strategy as a pro!

schedule Reels and Stories

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5. Promote your posts

Besides uploading Instagram posts regularly, you should also promote them for maximum reach and engagement. Tap the Promote button below your posts and create an Instagram ad to make your post instantly available to a wider audience.

product posts

6. Create a social media content calendar

This is another essential marketing technique to build your social media presence. It is a vital tool that enables marketers to view all their campaigns in one place. Simply put, it helps you get a 360⁰ view of your marketing strategy.

Additionally, having a social media calendar helps you establish control over the content you wish to schedule. You can post what seems relevant and timely to gain the target audience’s attention.

Use SocialPilot to plan your Instagram content calendar seamlessly.

7. Say it with Stories

Statista’s recent study found that Instagram is mainly used by people in the age group of 18-34, accounting for 62.8% of the total user base.

With over 500 million Instagram accounts viewing Stories daily, it gives you enough scope to:

  • promote your products and services widely
  • post content informing your audience about any upcoming events or deals
  • have casual interactions with viewers to connect with them better and improve your brand’s presence

Say it with Stories

Use Create Mode feature options like the emoji slider, “Ask Me Anything,” and quizzes to interact more with your followers and build your presence.

You can also use Highlights to ensure that your Stories remain on your profile page after their visibility duration of 24 hours.

mcdonalds

8. Reach out with Reels

Besides image posts and Stories, use Reels to be more creative with your content and express more with the combination of multiple videos for seamless transitions.

An Influencer Marketing Hub data states The Houston Rockets managed to amass more than 11.7 million views across five Reel videos, ranking second in overall engagement per Reel.

Reach out with Reels

9. Capture with captions

Add to your brand’s personality with the Instagram captions. Customers prefer informative posts. Captions do just that by making your posts appealing and informative.

That said, your caption should communicate important details in concise and captivating language to make your posts lively and attractive. Do not make your captions too long unless absolutely necessary.

Capture with captions

10. Insert killer CTAs

A study by HubSpot found that conversion rates increased by 121% due to anchor text CTAs. So ensure your captions have killer CTAs based on your content marketing campaign to stir more followers towards your brand.

11. Play with hashtags

An Omnicore study found that 70% of Instagram hashtags are brand campaigning strategy-related. Using hashtags can significantly impact the engagement and visits your feed posts receive.

Prepare different lists of preferred hashtags and keep track of which posts and hashtags perform the best. Instagram has set a limit of 30 hashtags per post.

However, often, marketers new to the platform end up using wrong or irrelevant hashtags. You must use relevant hashtags for your business posts that become the reason viewers visit your profile.

It thus becomes crucial to know the dos and don’ts for using hashtags for your posts to make it easily noticeable for users searching for the hashtags and, in turn, promote your brand.

As shown in the example, Nike’s #justdoit has 19.9 million posts making it one of the most popular tags.

justdoit

12. Tag others

A study found that around 60% of posts tag other users, which is vital for boosting regular engagement. Use the ‘@ mention’ function to tag a relevant account with whom you would like to collaborate.

You can also give your partners and collaborators a special mention to help your brand achieve greater visibility among their followers.

13. Repost posts where you are tagged

Reposting a post on your Feed where you are tagged can help increase the engagement and visibility of your posts and, in turn, of your profile. Besides the Feed, you can also share it on Stories. Ensure that you repost posts that are directly relevant to your brand.

Repost posts

14. Make Instagram videos

Instagram videos are an excellent way to promote your business. This feature allows you to upload videos for as long as one hour. Through Instagram videos, you can use your creativity to make engaging content that talks about your products/services or create content that helps you reach out to wider audiences and arouses their interest.

With 68% of marketers feeling videos give a better return on investment (ROI) than Google Ads, Instagram in-feed videos are a great marketing option to connect with users and potential viewers watching the videos.

15. Go Live on Instagram

82% of people reportedly prefer watching a live video rather than viewing a social media post. Use the Live feature to interact with your audience through comments and questions in real-time and add a more human touch to your Instagram interactions.

Go Live on Instagram

Pro Tip Go Live to collaborate with others and notify your collaborators’ followers, thus increasing your reach to new audiences.

16. Run Instagram contests

A study found that Instagram accounts that actively post about contests tend to grow their followers 70% faster when compared to accounts that do not. It also found that Instagram contest posts get 3.5 times more likes and 64 times more comments on average than regular posts.

We don’t think you need further reasons to run Instagram contests, do you?

Instagram contests

17. Create sponsored ads

Sponsored posts made with well-defined goals are the most important Instagram marketing strategies to target a broader audience. It mainly works if you have:

  • a niche brand; or
  • Want to promote posts with CTA for buying your products

InfluencerDB states that 25% of all Instagram-sponsored posts are fashion-related. Ensure to make sponsored posts even if your brand doesn’t come under the category.

18. Collaborate with other brands

The new marketing trend is to collaborate with brands that complement your brand. It is a win-win situation as brands use each other’s capabilities to boost brand engagement and attract new audiences.

To make it easier for users, Instagram has come up with a new feature called “Collab.” It is a way for two accounts to co-create or collaborate on a post and share the credits and ownership of the content publicly. This doubles the engagement and exposure, benefitting both the collaborators equally.

Collaborate with other brands

19. Run Instagram contests using the Brand Collabs manager

Through Facebook’s Brand Collabs Manager, you can post sponsored content and contest alerts to improve consumer engagement while increasing your following and visibility.

In order to use Brand Collabs Manager, your posts need to have at least 15,000 Engagements in two months. Learn more about it here.

Collabs manager

20. Create an Instagram campaign

Besides the Instagram app, Facebook’s Ads Manager and Power Editor are some of the most effective Instagram marketing tools for creating Instagram ads in bulk.

Instagram Partners’ expertise can also assist you in purchasing and managing ads at scale while creating content at the same time.

21. Focus on Feed aesthetics

According to WebDam’s social media report, 60% of the best-performing brands on Instagram maintain consistency in their posts. Use a single theme color for your feed posts to maintain uniformity and make your account look professional and clutter-free.

Alternatively, use borders or frames on your posts to create a pattern and enhance the overall aesthetics of your profile and make it stand out.

Feed aesthetics

22. Make the best use of Filters

As per research, filtered images are likely to be viewed 21% more and commented on 45% more as against unfiltered images. Use the Filter option to make your posts more appealing and professional, and increase overall engagement.

use of Filters

23. Set up Instagram Shopping

With 60% of marketers intending to increase their Instagram budget in 2022, the platform is a hotspot for businesses. You can easily set up your Instagram Shop (Settings > Business > Set Up Instagram Shopping) and use features such as product tags to promote your posts. Users can purchase directly in-app with a seamless checkout process.

Instagram Shopping

24. Promote your Instagram shop

Promote your Instagram shop by posting its link in your profile bio, other social media platforms, as well as sponsored posts. Include the link to your Instagram shop in marketing emails along with your other social platform links.

25. Track user analytics with the Insights option

With the Insights option, you can easily monitor engagement and track impressions, clicks, and shares.

The option helps you track analytics and plan posts depending on the frequency of visitors during a specific time of the day. You can also use Instagram analytics tools to track factors like user demographics, latest trends, and the time when your posts are most likely getting likes and views.

Insights option

26. Collaborate with influencers

Influencer Marketing Hub estimates influencer marketing to reach $13.8 billion in 2021. With about 55% of people purchasing fashion products based on an influencer post on Instagram, influencers are an effective medium to promote brands and reach potential customers.

27. Entice users with sales and discounts

Share current sales, discount events, and promotions through post captions, Stories, and Reels. You should also mention a direct link for the promotional offer in your Instagram bio if the promotion can be viewed online.

users with sales

28. Use Facebook for advertising

Instagram’s parent company Facebook makes it easy to promote Instagram ads on the platform. A firm observed a 20% lower cost per conversion and cost per action after running ads across both platforms. You can either advertise your photos or videos across both Facebook and Instagram campaigns or promote them individually with a new campaign.

29. Mention website link in Instagram Bio

Provide the link to your website through Instagram bio tools such as Feedlink or Linktree to increase engagement and website visits. As an alternative to mentioning your website URL, you can also give a link to your products and services in your Instagram bio.

30. Promote account on multiple channels

Promote your Instagram account on other social media platforms like LinkedIn, Facebook, and Twitter to achieve a high engagement rate. Use direct CTAs, mention links to your Instagram bio, or share your latest Instagram posts to create interest in readers on other social media platforms.

31. Analyze your competitors’ strategy

Identify businesses from your industry offering similar products and services and study the type of content they are posting. Check the hashtags they use, their profile theme, follower count, comments section, and post timings to get an idea about their marketing strategy and understand which business tactics are working.

32. Ask followers to turn on post notifications

Request your followers, casually or creatively, to turn on notifications for your account so that they will know whenever you post something new. This also results in higher chances of followers interacting with your brand, thereby increasing your brand’s overall organic reach and engagement.

Another way for your followers to never miss any content from you is to make it into their Favorites or Following list. Instagram gives a separate feed for the accounts the user marks as favorite. This feed then consists of only the posts your favorite accounts upload. It’s a clutter-free space where you can get the full attention of your followers!

post notifications

33. Stay updated with the latest trends

Be updated about the latest trends in social media, whether it’s the trending meme, a hashtag campaign, or any other specific event. Ensure that the trend aligns with your brand value through your posts. Being in sync with trends helps you stay engaged with your followers and make your brand look ‘cool’ and relevant.

For example, this “Black Lives Matter” post from Adidas garnered more than 100K likes and 5,000 comments. Note that it sends a message of inclusivity while the brand value aligns with the post’s message.

latest trends

34. Use memes

With memes, captions can be as small as one-liners. Memes generate more engagement and have mass appeal, as most of the audience on Instagram are millennials who share memes to communicate on social media.

That said, use memes judicially and ensure that it is relevant to your branding.

social life

35. Regularly review your content strategy

While you may have a content strategy in place, reviewing the plan is essential for optimizing your marketing strategy. You should regularly review the plan to check if your posts drive user engagement, facilitate broader reach, broaden your brand presence, or achieve some other performance metric important to your marketing goal.

36. Create shoutout posts

Boost your visibility by creating shoutout posts for other brands or reposting their content and tagging them. Similarly, create shoutout posts for contests where you invite the participants or announce the winners of the contest to gain maximum audience reach while using industry-relevant hashtags.

shoutout-posts

37. Respond to comments

80% of consumers feel companies have become more accountable due to social media channels. Reading comments is a great tool for understanding consumer feedback, thoughts, and grievances. By replying to the comments, you connect with your audience and let them know they are heard and that their feedback is valuable to you.

38. Post relevant content

Use occasions like Christmas or Thanksgiving to post timely and relevant content like offers or greetings for greater engagement. Ensure such occasional posts are aligned with your branding strategy as well.

39. Follow relevant accounts

Follow accounts that are relevant to your brand and boost its visibility. You can either follow the account to study their strategy or partner with them to understand their techniques. The latter option can help you both interact with each other’s followers and have a chance to increase your audience reach.

40. Use lifestyle content

With lifestyle content, you can bring your buyer’s persona “to life” in a way, by focusing on their interests that lie beyond your product or brand.

Use lifestyle themes to create a holistic brand image while being relevant to the audience. This would include creating a user profile while conducting market research on your audience, such as defining their demographics, interests, likes, and dislikes.

For example, suppose your business is selling protein beverages. In that case, your research may be on something like the drinks preferred by health-conscious people, their age group, income, and similar factors.

lifestyle content

41. Use Canva for Instagram post templates

Use Canva’s Instagram template to design and create eye-catching content and publish it directly on all your accounts with the help of an all-in-one social media management tool like SocialPilot.

SocialPilot has an built-in Canva Integration that enables easy and seamless designing of posts from the Post Composer.

42. Create and grow your Instagram community

Besides thinking about business growth, you also need to consider how you can improve your interaction with people. Reply to comments on your posts, comment on posts of those who regularly comment on yours, and wish your followers on special occasions. The goal should be to establish a personal connection with your followers.

43. Announce contest giveaways

As an extension to Instagram contests, contest giveaways, when done rightly, can significantly increase engagement and audience reach. It helps you achieve increased brand awareness and build a stronger community with your followers on Instagram.

Contest giveaways require you to focus on ensuring prizes that you give are relevant and arouse interest among your target audience.

A giveaway would look something like this:

contest giveaways

44. Use countdown stickers for product launch

Select stickers from the bundles of interactive Instagram stickers while creating Stories to make them more creative and engaging for your viewers. Countdown Sticker is an excellent tool for building excitement and anticipation around your new product launch among your followers.

product launch

45. Use gift card stickers

Use Stories or profile pages to directly sell your digital gift cards to build a better relationship with your followers and potential customers. The gift card stickers can also be used for creating the CTA button, through which viewers can complete the order by tapping on the sticker.

card stickers

46. Display products through Highlights

Highlighting your offerings through Story Highlights is a great way to direct users to your product store. As the Highlights are forever displayed on your profile page, it becomes easy for viewers and potential customers to know about your products and services when they visit your page.

To create Highlights, you can either use a previous Story from the Story Archive Gallery or tap the heart icon you see below on your current Story about your business offerings.

through highlights

47. Share customer testimonials

A BrightLocal study found that 91% of people read customer reviews before making a purchase. Ensure you share your testimonials, reviews, and positive feedback through Stories or posts, and for a broader reach, even on your other social media platforms!

48. Use Promo codes

With 90% of users looking forward to deals, one way to instantly grab your followers’ short attention span is by offering them incentives for going through your post and captions.

Using promo codes to let your audience buy more at less price is not a bad deal, agree?

Promo codes

49. Use Geotags

Instagram allows you to tag your location in your posts. When users search for Places, the recent feed posts and top results with the location tagged in them appear in their search results. This is nothing but the Geotagging feature offered by the platform. You can add Geotags through your Feed posts, Reels, Stories, or hashtags.

Use Geotagging feature to:

  • Expand business in local areas through location tagging in your feed posts and Stories
  • Make your content appear in the search results for similar content from your area
  • Find potential customers through geotagged locations

Geotags

50. Use Boomerang Feature

Similar to GIFs, the Boomerang feature allows you to create short video clips that play on repeat mode. Making your ads with the Boomerang feature gives it an interesting and fun touch while making your ad come lively. This definitely helps increase the engagement rate while boosting your brand’s visibility.

Boomerang Feature

51. Enjoy The Process

In the end, while Instagram marketing involves a lot of work, remember to relax and enjoy the process! If you find it difficult to promote your brand on Instagram or feel it is time-consuming, , try revising your schedule or reducing your posts’ frequency, or reinventing your strategy, but don’t quit the platform.

Conclusion

With millions of users following business accounts on Instagram, it provides brands an excellent opportunity to socialize and promote themselves to improve engagement and visibility.

Knowing the best Instagram marketing tips to use the platform efficiently can undoubtedly help coming-of-age brands and marketers scale up their business. So, hop on the Instagram wagon and get going!

To seamlessly manage your social media accounts and optimize your marketing efforts, don’t forget to use SocialPilot.

Frequently Asked Questions

🌟 What is the best time to post on Instagram?

The ideal best time to post on Instagram is between 6 AM – 9 AM and 5 PM – 6 PM on weekdays and till 2 PM on weekends, given that people are likely to be active online during that time. However, that said, there is no universal single best day or time to post.

🌟 Why do I get the “Not Eligible for Instagram Shopping” message on the shopping screen?

Instagram allows you to set up for Instagram Shopping when you have an established presence and meet their eligibility requirements.

🌟 Do brands have any restrictions when it comes to Instagram marketing?

Instagram imposes special restrictions on branded content promoting goods like alcohol or diet supplements. It prohibits branded content that promotes goods like vaping, tobacco products, weapons, and ammunition.

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Chandraveer Singh

Chandraveer is a content writer at SocialPilot. Writing well researched and quality content is his forte. He is an avid reader of cat memes and tries very hard to put them in company blogs. He also loves to write his bio in the third person.

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