Paid and Free Instagram Analytics Tools
  • June 6, 2023

11 Best Instagram Analytics Tools for Businesses in 2023

Has Instagram pushed you on the edge of content creation? Well, we understand your plight.

With 500 million users per day frequenting the platform, Instagram makes users create content at a breakneck speed. But despite the hustle, scoring a good engagement rate is a far-fetched dream.

That’s because focusing on just one side of the coin won’t solve your engagement worries. You need to get backstage to keep a check on analytics of what’s being laid out in front of your audience.

And by analytics, we don’t mean tracking the comments and likes. You need much more than these basic insights. That’s why most brands rely on Instagram tools to entrust their analytics tracking, thereby giving insights on improving content creation activity.

In this blog, we have listed some of the best paid and free Instagram analytics tools so you can focus on your areas of improvement and get back on your progress track real quick.

Let’s have a look at each of these tools for Instagram analytics!

Best Instagram Analytics Tools for Marketers like You



for 1 user


Unlike other Instagram analytics tools, SocialPilot comes with multiple features on a single platform. It has the ability to connect all your Instagram business accounts and provide in-depth analysis for each one of them. You can directly post images, Reels, Stories, or videos to Instagram with SocialPilot as well.

If you are a small business or an agency, you definitely need a tool like SocialPilot that is easy to learn, navigate and use. SocialPilot provides its users with rich features like social media analytics, social media calendar, bulk scheduling, etc.

With its in-depth analysis of social media platforms, SocialPilot is the one-stop solution for your social media management.

Why Select SocialPilot as Your Instagram Analytics Tool?

  • With SocialPilot, you can manage and analyze multiple Instagram business accounts in one place.
  • Directly schedule images, Reels, Stories, or videos, from the SocialPilot dashboard and publish them directly without any mobile reminders.
  • You can use its Instagram inbox feature to engage with your followers.
  • It lets you add the first comment to your posts where you can include all relevant hashtags for better reach.
  • You can add tag friends and collaborators while scheduling posts to Instagram.
  • Use its in-app editing tool to perfect your image uploads.
  • It provides information such as likes, impressions, shares, profile views, website clicks, gender-wise reports, location-wise reports, engagements, etc.
  • Instagram analytics reports are divided into four sections: Profile, Posts, Stories, and Reels for an in-depth understanding.
  • It lets you create and add UTM Parameters to your post link to understand social traffic accurately in Google Analytics

SocialPilot gives detailed attention to each perspective of Instagram. From the most basic overviews to in-depth analytics, SocialPilot provides you with all the information you require to plan your ever-evolving Instagram content strategy.

Instagram Analytics Tool

What do people say about SocialPilot?


Palak J..

SocialPilot is very easy to use and user-friendly. I can easily post creatives and videos over all the social media platforms, and I can get the analytics, respectively.


Nadia G.

SocialPilot is undoubtedly one of the best Instagram analytics apps to program social networks, being able to create my publications in almost all known social networks or share other things that I find through the complement of the toolbar. Its interface is very easy to use, automatically shortening all your links. Another element that I like very much is that I can obtain the statistics of each account, which is really fascinating since it helps me to project the needs that each client may have.

Social Status


per month

Social Status is one of the most comprehensive Instagram analytics tools for tracking all your posts and Instagram Stories in one place. You can group accounts and report on aggregate performance if you admin multiple accounts.

Social Status enables custom report templates for agencies that need to create multiple report templates for clients. Automated reports can be exported easily in multiple formats, including CSV, PDF, PowerPoint, and Google Slides.


  • Detailed Instagram metrics are available, including follower demographics.
  • Social Status also supports Facebook, Twitter, YouTube, and LinkedIn.
  • You can go for a free plan or opt for a free trial.

Geoff S

Quick to set up, easy to use, and a powerful Instagram analytics app for all our company social media accounts. We use it every week.


  • It is not an all-in-one tool as it lacks scheduling and management features.
  • Higher plans can be expensive.

Jacky C

It is a bit expensive but worth it. If you are looking for a white-label report feature, you have to subscribe to a quite expensive plan.

Sprout Social


per user per month

Sprout Social is a tool for Instagram analytics that lets you schedule, publish, and track analytics for multiple Instagram accounts. It also simplifies your editing process by utilizing a centralized Asset Library to make all posts look like they are linked to each other.

You even get a report on your frequently used and best-performing hashtags. As you continue to work on your hashtag strategy, Sprout Social can eventually develop a new social strategy or a campaign for your social profile.


  • They offer online webinars and conferences to pass on the knowledge of how to optimize their tools better.
  • Sprout Social lets the user schedule the Instagram posts in an easy-to-understand way.

Alina P.

I absolutely love this! It’s important to know how our customers are reacting and interacting with our posts, so the analytics part of our social media posts is really necessary.


  • Sprout Social’s mobile application doesn’t include the analytics section.
  • With all the features provided, it often gets time-consuming to explore all of them.
  • It is comparatively more expensive than the other tools for what it has to offer.

Verified Sprout Social user

Not being able to schedule Instagram accounts that aren’t business accounts without assigning the “publisher”. In addition, I wish I could schedule Instagram stories from Sprout. It can get expensive to be able to use more tools and have further access to capabilities. I dislike how expensive the program is.

Union Metrics


month for 3 profiles

Union Metrics is one of the best Instagram analytics tools that guides brands to track their social engagement. It offers a full suite of analysis information, i.e., reach, impressions, story’s performance, etc.

Union Metric’s Instagram analysis tool also overwhelms the user by providing information on what type of content your audience liked the most, even better optimizing that content.

Beside this, you can also take advantage of the platform’s free Instagram Account Checkup Tool. This provides detailed reports consisting of your top hashtag, follower analysis, and average post engagement.

Union metrics can’t give you analytics for more than 30 days, so it’s beneficial to look at short-term strategies that can work well for your social media business.


  • Union Metrics offers a free Instagram account checkup tool.
  • This Instagram analytics tool is famous for its ‘hashtag tracker’ as it monitors and showcases the most popular hashtags in your user base.

Verified Union Metrics User

Union Metrics is a great tool for understanding how followers interact with your content and how to engage them better.


  • Increased loading time experienced by past users.
  • This tool for instagram analytics will be hard on your pocket if you are looking to manage multiple accounts.

Stefanie Cash

Exporting data is an issue, and it’s very difficult to understand the navigation of menus. Not very user-friendly and lacks other social network connections.



month for 2 users

Iconosquare is a single-window Instagram analytics tool that allows you to schedule new posts, monitor the people in and around your brand community, and track your Instagram Analytics. These analytics precisely show your content’s impressions, reach, and trends related to engagement.

This Instagram analytics app also includes hashtags and competitor tracking that keep marketers updated with social trends. It also comes with a 2-week trial complemented with free tools such as a full Instagram Audit.


  • Its Instagram story analytics feature is considered crucial by its users.
  • Easy to use interface for all kinds of social media marketers.
  • It lists quite a few demographic details of the content.

Eirik V J

I love the simplicity and the impressive underlying data set and all the great analytics that they share. I also enjoy the fact that I can dig into the data as deeply as I want.


  • Users who want to post large photos have to resize them for Iconosquare.
  • Multiple breakups of categories and content can end up making you confused.
  • Email updates notification is received quite often, which hinders the user experience.

Devyn D

Some of the categorizations of features are a little confusing. The names of the categories are not necessarily user-friendly, but once you get the hang of it, it’s fine.



Squarelovin is one of the best free Instagram analytics tools. It gives metric details such as top posts, recent growth, and post-history in year, month, day, and hour categories.

One of the notable features of this Instagram analysis tool is that it tells you the best-performing times to post, which can be valuable to businesses that often share content. This tool focuses on what drives your audience’s engagement and how you can optimize your performance to maximize your efforts.


  • Squarelovin can track your growth over different time periods.
  • The engagement tab provides a collage of your most-liked photos.
  • It reflects the time frame when followers are most active.

Andreas Kitzing

Squarelovin is a cool tool done by a German company that takes analytics from Instagram and evaluates the return on individual images regarding revenue, traffic, conversions, and clicks.


  • The monthly analysis offered doesn’t start right away and begins after a month.
  • This tool, being new to the industry, is less explored by the users.
  • As it’s free, there are limitations to using it as a complete Instagram analytics tool.

Verified Squarelovin User

I love that it’s free of cost, but there are so many limitations to using it, and it’s buggy sometimes.



month for 5 Profiles

Keyhole breaks the norm of past performance analysis with its power of analyzing real-time data. It provides real-time hashtag tracking, which is often useful for specific campaigns, contests, and much more.

As an Instagram analytics tool, Keyhole also addresses which of your internal trends are providing value to the social community to work better. It also helps you create a feed to track your competitor’s Instagram accounts to see what’s working for them and vice-versa.


  • Keyhole tracks web mentions to let you know what other people are talking about.
  • It has built-in campaign performance predictions.

Maria S

I like that I can track outside web mentions of what other people are saying about my company, as well as the ability to find influencers based on who is already talking about our company. But there are limitations on the number of hashtags you can use even when you pay the monthly fee.


  • The paid version of this Instagram analytics app is quite different from the free trial version.
  • If you miss out on putting trackers in place from the start, it can be difficult to set them up later.

Jon R

If you don’t remember to put your trackers in place at the beginning of your campaign, then it can be a little challenging to get the analytics data prior to them being added.



month for 5 users

Socialbakers is known for free Instagram analytics reports with its Instagram Quadrant report tool. You can create personalized dashboards and view reach, impressions, top posts, most used hashtags, and tagged accounts.

The custom user interface of Socialbakers is recommended for top-level insights and Instagram analysis. It also lets you connect profiles from different platforms like Youtube, Facebook, and Twitter.


  • It offers a free Instagram analytics tool to all users.
  • The UI of customized dashboards is easy to navigate and simple to use.

Leslie H

It has a very clean user interface with easy-to-use data. It has a lot of additional features, like influencer database and search engine, also content search, which is good for the UGCs and advertisement analysis.


  • While there are a lot of areas to look at, the time period is fairly restricted with the free version. You have to switch to the paid version.
  • The analysis reports by Socialbakers aren’t massively in-depth and are expensive in comparison to the market.

Maria C

I don’t like its price, I consider it a bit high. There are no video posts on Instagram through the use of this tool, it is a notable disadvantage for anyone who works on that platform.



per month for 3 users

Trufan allows you to track, sort, and categorize your followers on Instagram. You can also find Instagram followers based on bio keywords, or hashtags used. Moreover, it helps you figure out your most loyal followers and notable influencers with verified profiles on Instagram.

You can even sell your top products to these loyal followers to keep supporting your brand. That will boost their confidence and strengthen your relationship with them.


  • It is an easy-to-use tool for beginners.
  • It has effective reporting capabilities.

Julie U

I love that this is free, simple, and easy to use. It’s visually stimulating because it ranks everything with large avatars as well as the profile name. There is a way to export all the data as well so it’s great to give it my boss to show her where we stand and who is influential in the market.


  • Users encounter glitches while linking accounts.
  • Insights don’t give in-depth information.

Jyssica Y

Glitches with using one email account for different accounts I manage seem to occur. I am a small social media agency + consulting business.



per month

Sendible is an Instagram analysis tool that supports a range of social media networks like Instagram, Facebook, LinkedIn, Pinterest, and Twitter. You can also connect Sendible to various blogging sites like Medium and WordPress. Sendible lets you onboard your clients and teammates for streamlined collaboration.

Sendible tracks vital Instagram analytics metrics such as reach, impression, likes, comments, demographics, and audience growth. It also gives you insights from Google analytics for apt estimation on your online performance.


  • Sendible has a customizable reporting feature, which comes in handy when managing multiple clients.
  • You can curate content for specific topics and gather influencer information.

Katie S

I enjoy that I am able to view metrics from each website I am able to post on through Sendible, including Google analytics. It is also very easy to make a post and schedule it if you need to.


  • The platform is clunky and difficult to grasp.
  • Users complain of the platform’s slow loading and frequent crashes.

Victor W.

The Instagram post is automatically cropping it to square, and we have to go in and adjust to the original perspective. If I’m uploading the photo, I’ve got it sized how I want it. I am having issues with the mobile app (Sendible) for iOS on my iPad and iPhone. As soon as I log in, the app crashes. I’ve tried reinstalling, rebooting, hard reset, still the same issue.

Rival IQ


for 2 users

Rival IQ is one of the Instagram analytics tools that provides real-time insights into a brand’s social media handle. This Instagram insights tool extracts valuable data for comprehensive reports, helps you make informed decisions to improve results, and better understand your competition.

Rival IQ’s cutting-edge technology makes it a reliable tool for Instagram analytics. With competitive social media surveillance and benchmarking, you can stay ahead of the competition on Instagram, Facebook, Twitter, TikTok, and YouTube.


  • Custom chart option with historical data representation is an unparalleled feature of Rival IQ.
  • You can export reports in multiple formats.

Brendan B.

The insights from Rival IQ inform a lot of how we plan and execute our social media strategy. To be able to see a snapshot of our competition across the league is invaluable as well.


  • The basic plan is quite pricey. If you need more features and metrics, it becomes even more expensive.
  • Support for other social media platforms is lacking.

Verified Rival IQ Reviewer

I found that the data that we wanted was sometimes not available through the software, and we either had to go into the platform directly, such as Facebook, to get it.

Which of the Top Instagram Analytics Tools are You Going to Choose?

Instagram updates its platform regularly to provide new features. As a result, you’ll need an Instagram analytics tool to keep track of your progress and see if your presence is threatened or thriving.

While you’re busy creating innovative content ideas to charm your fans, the above-mentioned Instagram analytics apps will take care of the tracking.

Your choice of Instagram analytics tools may vary depending on your industry. While some people combine free Instagram analytics tools with premium ones, using a multi-purpose tool like SocialPilot is highly recommended.

Wait no more and unlock the potential of controlling everything from one dashboard with a 14-day free trial.

Frequently Asked Questions

Are there any free Instagram analytics tools?

SocialPilot is among the free Instagram analytics tools. You can use SocialPilot to analyze your Instagram account with a free 14-day trial, no credit card required.

What are the best Instagram analytics tools?

Some of the best Instagram analytics tools are:

  1. SocialPilot
  2. Social Status
  3. Sprout Social
  4. Union Metrics
  5. Icono Square
  6. Squarelovin
  7. Keyhole
  8. Socialbakers
  9. Trufan
  10. Sendible
  11. Rival IQ

Which Instagram analytics tool lets you post to Instagram directly?

SocialPilot is one such Instagram analytics tool that helps you to schedule and directly publish posts to Instagram. It also analyzes your Instagram campaigns thoroughly at an affordable price of $25.5/month.

How do I get Instagram analytics?

You can access analytics from the Insights tab in your Instagram business account. You can find out the number of accounts you reached and the content interaction you had in an interval. But if you are looking for deeper insights, opt for Instagram analytics tools like SocialPilot.

What do Instagram analytics tell you?

Instagram analytics reveals if your content strategy is actually working. You get to know what type of content goes down well with your audience and fetches you more website visits. You can dig in detailed demographics to find more about your followers. In short, Instagram analytics summarizes your performance on the platform.

Does Instagram analytics show who views your profile?

No, Instagram analytics doesn’t show who views your profile. It only shows the number of visits your profile got over a period for easy comparison. It is beneficial to gauge if your recently-launched ad campaign or a content experiment is bringing you more visibility or not.

About the Author

Picture of Manvi Agarwal

Manvi Agarwal

Manvi is a Marketing & Communication Manager at SocialPilot. Social media & content marketing is Manvi's niche area in which she employs an interactive user-oriented strategy. Besides this, Manvi loves experiencing new things and trying new food!

This blog is brought to you by SocialPilot

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