SproutSocial

Sprout Social

Establish your brand on social media with Sprout Social

Best For : Organizations and brands of all sizes

Pricing: $499

Top Features

SproutSocial

SproutSocial

by SproutSocial Media
  • 8.9 Publishing & Scheduling
  • 8.7 Analytics
  • 8.6 Inbox/Listening
  • 8.7 Collaboration
  • 8.8 Support

Other Users Choose

SocialPilot

SocialPilot

4.5 (741)
  • 9.1 Publishing & Scheduling
  • 8.2 Analytics
  • 8.0 Inbox/Listening
  • 8.8 Collaboration
  • 8.9 Support

Overview

Sprout Social is a social media management platform that comes with features such as social media scheduling, publishing, monitoring, analytics, and reporting in a single dashboard.

When you decide to use Sprout Social to manage different aspects of your social media strategy, you are able to boost your social presence, build your audience, and achieve your business goals.

As far as the social platforms Sprout Social can integrate are concerned, it allows you to manage your social media presence across platforms such as Twitter, LinkedIn, Facebook, and Instagram. You can manage your entire presence within one dashboard. The tool also allows you to manage reviews from sources such as Facebook and Google My Business.

Sprout Social’s most notable feature includes the Smart Inbox, which provides you a full view of your social interactions. The feature lets you collect every incoming message from multiple social media networks.

Another important feature to know about Sprout Social is that it comes with listening features, helping you deeply understand your audience. It even offers another way to boost your brand’s growth. It does so by giving your employees an easy way to post curated content across their social media accounts.

The listening, employee advocacy, and even premium analytics are some solutions that you can add to any Sprout Social plan.

The Sprout Social platform also lets you know the most relevant hashtags for your content. Another feature includes custom URL tracking that offers detailed insights into post performance (in terms of conversions and referral traffic).

If you want to try Sprout Social, you can start a 30-day free trial. After the trial ends, Sprout Social will ask you to choose a plan and provide your payment details. The price of Sprout Social’s paid plans start from $249 per month. Also, this well-known social media platform is built to scale. You can always upgrade as you grow.

Apart from this, you can request a demo in order to know in detail about the software. When you opt for a free, customized demo, an expert will take you through Sprout Social’s suite of advocacy, customer care, social management, and social data and intelligence solutions.

Sprout Social Rating

Ratings
 
Sprout Social
 
SocialPilot
Meets Requirements
 
8.5
 
8.9
Ease of Use
 
8.9
 
9.1
Ease of Setup
 
8.8
 
9.1
Ease of Admin
 
8.9
 
9.1
Quality of Support
 
8.8
 
8.9
Value for Money
 
8.8
 
9.2
Product Direction
 
8.7
 
9.0

Sprout Social Review

Positive

  • Customer support of Sprout Social's knowledgeable team provide accurate solutions to all questions.
  • Sprout Social's "Optimal Times" feature offers a guide for scheduling posts. It provides five options for the best time of day to post and rates them from 1-5, enabling the user to make an informed decision while still retaining flexibility in their scheduling.
  • Sprout Social gives you good experience in social media management with it's user-friendly interface. The platform is intuitive and straightforward, making it easy for you to manage your social media presence with ease and efficiency.
  • Sprout Social has many features you need, including custom UTM tracking of assets for accurate reporting and tracking.
  • Sprout Social's approval workflows allow team members to work collaboratively on social media efforts while maintaining a level of control and oversight.
  • Sprout Social offers insights on the top-performing posts, including information on the best posting times, the impact of photos versus videos, and other relevant data.
  • Sprout Social's integration of analytical functions provides a comprehensive approach to monitoring the performance of campaigns, publications, and social media listening. It offers a professional way to track and measure success, making it a valuable tool for businesses to optimize their social media strategies.

Negative

  • One limitation users have noted is the inability to tag people on Instagram when creating a post using Sprout Social. It is a commonly used feature and its unavailability can hinder those looking to increase their reach and engagement.
  • The overwhelming amount of reports can be difficult to navigate, making it challenging to extract the desired information. The large volume of data available is a plus, but the lack of streamlined reporting can make the process time-consuming and overwhelming.
  • The lack of customization options for social media messages across multiple channels can frustrate users. The current system for replying to comments within the app is seen as inadequate, causing a hindrance to efficient engagement with followers.
  • The inability to automatically tag all comments under a post when tagged at a later time is a major disadvantage. It requires users to manually go back and tag each comment, which can be a time-consuming and a tedious process.
  • The rise in the cost of Sprout Social has resulted in a substantial monthly fee, making it a costly investment. It can be a significant burden for smaller companies and may limit the accessibility of this platform to a wider range of users.
  • Tagging other companies and profiles in posts on Sprout Social can be problematic, with frequent bugs and glitches making the process cumbersome and unreliable.
  • The add-ons offered by Sprout Social are priced excessively high and often do not function properly, causing frustration and dissatisfaction among users. It can result in a poor experience.

Sprout Social Pricing

When it comes to Sprout Social pricing plans, it offers 4 paid plans, namely Standard, Professional, Advanced, and Enterprise. You can try the sprout social free with a 30-day trial. After the trial ends, you will be prompted to choose a plan and share your payment details.

Sprout Social is a cohesive, powerful social media business solution that’s built to scale. As you grow, you have the option to upgrade. You can even cancel anytime.

As you may now be wondering how much does sprout social cost, here’s a closer look at the features and price of Sprout Social’s paid plans:

  • Standard: One of the standard Sprout Social plans is $249 per month. For each additional user, you would have to pay $199 per month. Apart from allowing you to schedule, publish, draft, and queue posts, this plan also comes with post, group, and profile level reporting. Some notable features of this plan include 5 social profiles, a social content calendar, a social inbox, tasking and social CRM tools, and review management.
  • Professional: Sprout Social’s Professional plan costs $399 per month and each additional user costs $299 per month. This is the most popular plan of Sprout Social and includes all the features of the previous plan. Additional features include unlimited social profiles, scheduling for optimal send times, response rate and time analysis reports, and competitive reports for Facebook, Twitter, and Instagram.
  • Advanced: The Advanced plan by Sprout Social costs $499 per month. For each additional user, you need to pay $349 per month which is very costly compared to other Sprout Social alternatives. Apart from including all the Professional plan features, this plan comes with a variety of other useful features. These include chatbots with automation tools, automated link tracking, saved and suggested replies, external approvals, inbox rule builder for automated actions, and digital asset and content library.
  • Enterprise: Enterprise Plan is one of the best Sprout Social plans if you are looking for a plan tailored to your business. To know the pricing of this Sprout Social plan, you need to contact the company. This plan includes the features of the Advanced plan, along with a host of other features. These features include premium consulting services, tailored implementation and onboarding to get teams started, and 24/5 prioritized customer support. You can customize the plan further with add-ons, which include social listening, employee advocacy solutions, and premium analytics.

Standard

$249

Per Month
  • 1 User (+$199/mo)
  • 5 Social accounts

Features

  • All-in-one social inbox
  • Publish, schedule, draft and queue posts
  • Content calendar
  • Group, profile and post-level reporting
  • iOS, Android apps

Professional

$399

Per Month
  • 1 User (+$299/mo)
  • Unlimited

Standard Features+

  • Competitive reports
  • Custom workflows
  • Twitter trend analysis
  • Paid social reporting
  • Helpdesk, CRM and Social Commerce integrations.

Advanced

$499

Per Month
  • 1 User (+$349/mo)
  • Unlimited

Professional features+

  • Digital asset and content library
  • Chatbots with automation tools
  • Automated Link Tracking
  • External approvals

Enterprise

Custom

 
  • Custom-built plan
  • Unlimited

Advanced Features+

  • Tailored implementat
  • Premier consulting services
  • 24/5 prioritized customer support

Price Comparison

Sprout Social is undoubtedly one of the fantastic tools for social media management. But, a tool that gets more done at a lesser cost is SocialPilot.

SocialPilot plans help you in the management of a large number of social media accounts at a fraction of Sprout Social’s cost (you can integrate only 5 accounts in Sprout Social’s Standard plan).

Here’s a closer look at the pricing comparison of the plans of both the tools:

Standard

$249/per month

Professional

$399/per month

Advanced

$499/per month

Enterprise

Custom

Free trial

available-icon

Available

Professional

$30/per month

Small Team

$50/per month

Agency

$100/per month

Agency+

$200/per month

Free trial

available-icon

Available

Features

1. Dashboard

Allows social media scheduling, publishing, monitoring, analytics, reporting, and much more.

A social media management tool is created in a way that it allows users to manage one or more social media profiles across one or more social media channels in a single dashboard.

You can work across your entire social media presence within the Sprout Social dashboard. All you need to do is integrate your TikTok, Facebook, Instagram, YouTube, LinkedIn, Pinterest, and other platforms.

Whenever you enter the tool, you will be shown the dashboard.

Dashboard

2. Scheduling

Allows you to schedule multiple social posts across different profiles and networks at the same time. You can also schedule posts with product links and tags.

As it allows you to queue multiple posts well in advance, Sprout Social’s scheduling feature aids you in proper planning and saves loads of your time. The tool also helps you use optimization algorithms to schedule content to post at times that will boost engagement on social media. In all, the tool’s scheduling feature quickly helps deliver social content, allowing you to establish a strong connect with your customers and eventually catapult the growth of your brand.

Scheduling

3. Publishing

Allows you to quickly deliver social content, leaving you time to focus on other aspects of your business where you can work on strengthening your strategy.

Sprout Social helps you overcome publishing obstacles and lets you quickly publish engaging social content. You can also easily plan your publishing strategy and access a central hub for oversight. Moreover, a great thing about the tool is, you can smoothly organize posts across networks, profiles, and campaigns with the help of a visualized calendar.

In all, becoming a social publishing expert takes no time with this intuitive platform. You also have comprehensive training materials at your disposal when you use this platform.

Publishing

4. Messaging

Lets you connect with customers efficiently and quickly to better take care of their needs.

From customer support to community management, Sprout Social offers you the tools to personalize responses and quicken your response times. You don’t need to worry about overflowing inboxes as you can connect with your customers more effectively.

The Smart Inbox feature unifies all connected profiles and networks into one stream to give fast responses and monitor incoming messages. Sprout’s engagement tools also help you to label and sort messages. You also have the feature to receive message spike alerts.

Messaging

5. Reporting

Allows you to quickly display the value of social media to stakeholders with pre-built social media reports.

With Sprout Social’s social media reporting feature, you can report on multiple social channels together. Get reports from Twitter, Instagram, Facebook, LinkedIn and more. You can easily combine metrics from every social media channel to showcase the complete picture of social. The tool also allows you to report on the success of your social media content and campaign.

You can also combine your organic and paid social media data into one report. In all, you can begin pulling and analyzing every custom social media report once you sign up for your free trial.

Reports

Sprout Social Reviews – Social Media Analytics Software

Features
 
Sprout Social
 
SocialPilot
Social Analytics
 
8.7
 
8.2
Social Publishing
 
8.9
 
9.1
Campaign Optimization
 
8.4
 
8.8
Social Engagement
 
8.7
 
8.2
Campaign Planning
 
8.3
 
8.9

Conclusion

Sprout Social is a user-friendly and comprehensive social media management platform that helps businesses reach their target audience and maintain and boost their social media presence. It allows you to manage multiple social media channels smoothly and more effectively because of the presence of a host of advanced features. These features include social listening and reporting capabilities, collaboration tools, and a useful suite of integrations with various other productivity and marketing tools. When it comes to Sprout Social’s price, plans start from $249 per month.

Owing to the availability of these features and more, the tool is chosen by large enterprises and small startups alike.

Frequently Asked Questions

What is Sprout Social used for?

Sprout Social offers features such as social media scheduling, publishing, monitoring, reporting, and analytics, in a single dashboard. You can integrate with platforms such as Instagram, LinkedIn, Twitter, Facebook, TikTok, YouTube, and Pinterest to manage your presence in one single dashboard. You can also use the listening and employee advocacy solutions of the tool to help grow your business on social. The platform also offers CRM integrations.

Is there a free version of Sprout Social?

Sprout Social doesn’t come with a free plan. But, it offers a free trial. You get 30 days to try out the platform. You don’t need to provide credit card details to begin your trial. After your trial ends, Sprout Social will prompt you to choose a plan and provide your payment details.

What platforms does Sprout Social Support?

The social platforms that Sprout Social supports are Twitter, LinkedIn, Instagram, Facebook, YouTube, Pinterest, and Tiktok.

What are the benefits of using Sprout Social?

What is the benefit of using Sprout Social? Well, the advantages of using this platform are many. The number one benefit is that it’s a powerful and consistent platform. You can easily manage major social media networks with the help of this platform. It also has an in-built reporting feature that’s robust. It even offers CRM integrations and helpdesk options.

Is Sprout Social worth it?

Sprout Social is a great tool, especially for business owners. It helps in managing major social media channels. But, it does come with its own set of limitations. A better alternative to Sprout Social is SocialPilot.

About the Author

Picture of Jimit Bagadiya

Jimit Bagadiya