Agorapulse and Sproutsocial are two of the most popular social media management tools. Picking one winner between the two becomes difficult because, on the surface, both tools look the same.
That’s why you need to do a more thorough analysis based on features, affordability, ease of use, and customer support. Don’t panic; we have already done the hard part for you.
In this blog, we’ll compare Sprout Social and Agorapulse across these key aspects, helping you make an informed decision. We’ve also added another contender, SocialPilot, for a comprehensive look at your options.
Quick Summary
Before breaking down each aspect, let’s compare both tools based on the features and qualities most needed from a social media management tool to help you make a quick decision.
In the table below, we compare Agorapulse and SproutSocial based on pricing, quality of user experience, ideal user base, and main features. We have also added SocialPilot to the comparison.
 Agorapulse |
 SproutSocial |
 SocialPilot |
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| Number of Reviews | 925 | 3483 | 814 |
| Overall Star Rating | |||
| Ease of Use | |||
| Quality of Support | |||
| Ease of Setup | |||
| Minimum Pricing | $69/Month | $249/Month | $30/Month |
| Number of Social Accounts | 10 | 5 | 10 |
| Number of Team Members | 1 | 1 | 1 |
| Scheduling & Publishing |
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| Analytics |
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| Social Inbox |
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| Collaboration |
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| Whitelabel |
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| Best For | Mid-sized businesses, Mid-sized agencies, and Enterprises | Small Business, Enterprise, Agencies | Marketing Agencies, SMBs, Multi-Location Brands & Professionals |
| Learn More | Learn More | 14 Days Trial |
The most stark difference between the two tools is their starting price. SproutSocial has a higher price point, which might be more suitable for larger businesses and enterprises.
When it comes to the principle capabilities, Sprout Social vs. Agorapulse is an evenly matched pair. As per the overall ratings, Agorapulse scores marginally higher than Sprout Social, whereas both tools have been rated equally for ease of use. SprotuSocial offers better support, while Agorapulse is marginally easier to set up than Sprout Social.
Agorapulse overview
Agorapluse is considered one of the most reliable and efficient social media management tools. If any business or brand is looking for a cost-effective but equally efficient way to handle all its social media needs, Agorapulse is one of the best options out there.
The tool integrates many social media channels such as Facebook, Google Business, Instagram, Linkedin, Twitter, Youtube, and Tiktok.
Its major functionalities include scheduling, publishing, analytics, and listening. Users can monitor hashtags, mentions, and keywords of their choice on all the supported platforms, which is an excellent way to keep track of all the ongoing trends online.
This easy-to-use social media management app can provide for all possible needs of any marketing agency while keeping costs at a reasonable level.
Adrianna F.
I like that I can rely on the content to post, as well as its ability to be able to mass schedule Contant, while still being able to customize particular posts for particular platforms. An example of this would be posting a real to Instagram versus posting that same video, just size differently to LinkedIn. I also love the ROI feature and being able to connect ur google business account.
Sprout Social is a renowned social media management tool that comes with a host of features to handle almost all aspects of a business’s social media actvities.
It enables users to simultaneously monitor and post on multiple social accounts on various platforms. Sprout Social seamlessly integrates all those major social platforms, including Twitter, Facebook, TikTok, WhatsApp, LinkedIn, Instagram, Pinterest, and YouTube.
And it has excellent analytics and reporting capabilities, which let you know how your business’s social media strategy is working out. You can track every engagement metric for each type of post from the same dashboard.
This makes managing multiple social accounts for a business or handling them for multiple clients hassle-free. An insightful tool such as Sprout Social is a must-have for every social media marketer.
Hilary Yvonne O.
Sprout’s features aligns with our needs everyday. It is very easy to use and friendly hence simplifying social media interactions and managing analytics. It means that with Sprout I can follow conversations, trends more efficiently making my responsibility as a social media manager both effectual and seamless.
When you compare every aspect of both tools to SocialPilot, it stands out as the clear choice. With an overall rating of 4.5 stars, SocialPilot offers a comprehensive range of features covering the functionality provided by Agorapulse and Sprout Social.
SocialPilot is widely recognized as the top choice for agencies and small businesses. It offers smooth scheduling across multiple social media platforms from a centralized dashboard. It’s also the easiest to set up, provides prompt customer support, and is budget-friendly. SocialPilot is a solid alternative to Agorapulse and Sprout Social for businesses seeking a well-rounded and affordable social media solution.
Megan H.
It’s the most upfront pricing of any platform, fit exactly what I need and is really affordable. Blows competition out of the water in that sense! I use it to manage around 120 different location pages for a large retailer and am able to group them by franchise group so it is super organized in that way. It was really easy to set up groups and get all my pages connected. Customer support is SO fast to respond whenever I need specific help on something. I use this platform nearly every work day.
Pricing
To compare these tools meaningfully, we need to measure the most decisive factor for users to select a tool, i.e., its price. So this section will help you collate every pricing plan of both tools.
Sprout Social is at a higher price point, costing $499 for its agency plan. Under this plan, a group of 10 can use the tool to connect an unlimited number of social accounts and schedule up to 10000 posts. Compared to Sprout Social, the same plan for Agorapulse costs $149, allowing a single user to connect 20 accounts and post unlimitedly.
Having such a limited quota for the number of social accounts, even in the agency plan what often drives users toward Agorapulse’s alternatives, despite it being a cost-effective tool.
But they follow a similar billing model for multi-user access. Users are charged for every team member they add to their profile on the tool.
Note: SocialPilot charges their user only once and allows 6 team members to work from the same account. Hence, and they do not have to worry about incurring extra costs.
Now, look at the table below to compare each pricing plan, Sprout Social vs. Agorapulse and SocialPilot, to get a clearer perspective on things.
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Agorapulse |
SproutSocial |
SocialPilot |
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Standard
$69/per month
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Standard
$249/per month
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Essentials
$30/per month
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Professional
$99/per month
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Professional
$399/per month
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Standard
$50/per month
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Advanced
$149/per month
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Advanced
$499/per month
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Premium
$100/per month
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Enterprise
Custom
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Enterprise
Custom
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Ultimate
$200/per month
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30 Days Free Trial
No Credit Card Required
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30 Days Free Trial
No Credit Card Required
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14 Days Free Trial
No Credit Card Required
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| Learn More | Learn More | Start Your free Trial |
In-depth Scheduling and Publishing Capabilities Comparison
Automation of content on multiple social platforms is the main reason why any brand or business turns towards a social media management tool in the first place. So when discussing individual aspects of these tools, scheduling, and publishing would come first.
Like any other efficient scheduling tool, Sprout Social and Agorapulse also have all the basic but powerful features like advanced queueing, platform-specific customization, in-app integrations, etc. But of course, there are some prevalent differences, like Agorapulse doesn’t have adept content curation abilities.
If we talk specifically about scheduling, Sprout Social supports various types of content to be posted, while Agorapulse can’t publish Facebook reels or carousel posts. However, there is a similarity or two in their shortcomings. Neither Sprout Social nor Agorapulse can schedule first comments with posts on Facebook and LinkedIn.
A very critical demand that every social media scheduling tools needs to qualify for is that it lets its users schedule as many posts as they want, but Sprout Social has a cap on these criteria of 10000 posts. But if we gauge SocialPilot as a Sprout Social alternative, it fills this gap by allowing users to post and schedule limitlessly.
Note: Scheduling the first comment along with posts is a feature in increasing demand nowadays by businesses. It helps keep your post crisp and short, and you can optimize your reach and engagement by putting all those extra links and hashtags in the first comment. SocialPilot allows users to schedule first comments for Facebook, Instagram, and LinkedIn posts.
See the table below outlining all the scheduling and publishing features for Sprout Social vs. Agorapulse and SocialPilot for added reference.
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Agorapulse |
SproutSocial |
SocialPilot |
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| Smart & Advanced Queueing |
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| Customize Post for Each Platform |
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| Post Preview |
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| Canva Integration |
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| Unsplash Integration |
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| Slack Integration |
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| URL Shortener |
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| Visual Post Support (Image, Video, GIF) |
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| UTM Parameters |
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| Cloud Storage |
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| Hashtag Suggestions |
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| Advance Publishing Capabilities | |||
| Save Draft Posts |
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| AI Assistant |
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| Watermark on Images |
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| Bulk Scheduling |
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| Auto publishing from RSS |
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| Social media calendar |
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| Mobile App |
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| Browser Extension |
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| Advance Facebook Publishing Capabilities | |||
| Reel Scheduling |
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| Support Album Posts |
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| Support Carousel Posts |
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| Alternate Text on Image |
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| Support Facebook First Comment |
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| Audience Targeting |
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| Boost Post Scheduling |
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| Support Mention and Hashtags |
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| Advance Twitter Publishing Capabilities | |||
| Location Tagging |
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| Support Mention and Hashtags |
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| Support Multiple Image Posts |
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| Threads Scheduling |
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| Advance Instagram Publishing Capabilities | |||
| Reel Scheduling |
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| Story Scheduling |
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| Tag Profiles on Images |
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| Location Tagging |
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| Support Instagram First Comment |
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| Instagram Grid |
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| Advance LinkedIn Publishing Capabilities | |||
| Audience Targeting |
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| Support LinkedIn First Comment |
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| Advance YouTube Publishing Capabilities | |||
| Shorts Scheduling |
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| Mention of Other YouTube Accounts |
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| Learn More | Learn More | 14 Days Trial | |
In-depth Analytics Capability Comparison
Analytics is the blueprint following which all social media strategies are built. Without trends and numbers to guide, no marketer could always make the right moves. So in this section, the analytics and reporting capabilities of these tools are in the spotlight.
Both tools match each other pretty closely in the analytical points. They provide insightful metrics for every type of content posted on the business pages of each social media platform they support.
Here are all the essential aspects of analytics and reporting for comparing Agorapulse and Sprout Social alongside SocialPilot for a better comparison.
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Agorapulse |
SproutSocial |
SocialPilot |
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| Whitelabel Downloadable Report in PDF Format |
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| Email PDF Report to Client |
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| Auto Schedule Report with Team and Client |
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| Custom Report Builder |
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| Learn More | Learn More | 14 Days Trial |
In-depth Inbox/Listening Capability Comparison
Effective social media management requires not only the ability to create compelling content but also the ability to listen to and engage with your audience. And to manage all your engagements and monitor all reviews, marketers need their toolkit to have a capable social inbox. Let us compare the same for Agorapulse Vs. Sprout Social.
Sprout Social has a robust social inbox that lets users keep an eye on the internet for whatever keywords they choose. Similar capabilities are also available in the listening feature of Agorapulse. But compared to Sprout Social, it lacks the ability for users to reply to queries, reviews, and visitors’ comments.
Note: SocialPilot’s social inbox enables users to manage all their conversations on multiple platforms from a single dashboard. Being a perfect Agorapulse alternative, this nifty tool lets you reply and react to Facebook and Google Business reviews.
Here’s an overview of all the listening features of both tools and SocialPilot alongside them. You can see how SocialPilot is a cheaper but equally effective alternative to Sprout Social.
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Agorapulse |
SproutSocial |
SocialPilot |
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| Can Reply to Messages |
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| Can Reply Questions and Reviews |
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| Can Reply on Visitor Posts |
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| Learn More | Learn More | 14 Days Trial |
Team collaboration is essential for social media management to ensure a cohesive brand voice, timely response to inquiries, and effective content creation. Now let’s take a peek at the collaborative features and capabilities of both Sprout Social vs. Agorapulse.
Now both tools allow users to invite an unlimited number of clients, work with multiple team members seamlessly, and assign them particular roles and duties in the workflow.
Note: Despite being a cost-effective tool, the pricing model Agorapulse adopts makes it challenging to onboard team members as users have to pay for each of them. Compared to Agorapulse, SocialPilot allows a total of 6 team members to work together. The one-time payment includes all the costs, and no extra charges are incurred.
Take a look at the collaboration capabilities of Agorapulse Vs. Sprout Social and SocialPilot as a reference point for being an economical but resourceful option.
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Agorapulse |
SproutSocial |
SocialPilot |
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| Free Unlimited Client Onboarding |
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| Per Post Multi-User Collaboration |
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| Access Management |
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| Content Approval Workflow |
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| Learn More | Learn More | 14 Days Trial |
