As per Data Reportal’s study, more than 55% of the global population actively uses social media. That’s almost 4.33 billion people! But what’s the reason behind such skyrocketing social media statistics?
The answer is pretty obvious. Social media is an infinite source of content. It manages to hook us for hours with all sorts of information. Every time you check your social media feed, you get to see something new and exciting.
Now that means your chances of showing up on your potential lead’s feed double if you put out a generous amount of content. That’s when social media scheduler comes into play.
In this blog, we shall walk you through some of the most popular social media scheduling and publishing tools. We have also added a comparison list of every feature to select social media posting tools for supercharging your social media management activities.
As Erik Qualman rightly stated – We don’t have a choice on whether we do social media. The real tricky one is, How do we choose the Right Social Media Scheduling Tool?
Without any further ado, let’s begin!
What are the best Social Media Scheduling Tools?
Here’s a well-researched list of 13 social media scheduling tools evaluated on their features, customer support, affordability, and verified customer reviews. This list will help you to select the tool that fits your team’s requirements correctly.
13 Social Media Scheduling Tools to boost your marketing efforts
- SocialPilot for effortless scheduling, creating, planning, and publishing on all platforms.
- Hootsuite for all-in-one social media monitoring, scheduling, and analytics
- Buffer for its simple social media scheduling and customizing
- Sendible for good lead generation
- Agorapulse for managing business social media accounts
- SproutSocial is great for team collaboration and social media management
- CoSchedule is great for headline analyzers and planners
- Zoho Social for CRM integrations and social media management
- eClincher for small and medium-size agencies
- MavSocial for visual content like adding images
- MeetEdgar for easy automation of your posts
- SmarterQueue for reports of multiple accounts
- Statusbrew for advanced team collaboration
Hootsuite is a social media scheduling tool mainly used by enterprise-level agencies. It is comparatively a complex tool to use. Hootsuite has been around in the social media market for a very long time, with over 16 million users worldwide. It supports scheduling on popular platforms like Facebook, Twitter, Instagram, LinkedIn, Pinterest, and Youtube.
But there’s a major drawback. Hootsuite plans are pricey. Small businesses can’t afford this tool. Hence, we recommend checking out other user-friendly Hootsuite alternatives.
- The best part about Hootsuite is its social streams feature, which allows you to engage with your audience and monitor your social accounts right from the Hootsuite dashboard.
- Hootsuite provides account-specific social media analytics to track results by time frame and create customized reports based on your requirements.
- Hootsuite lets you connect with more than 150 apps from their app directory. You can browse and select apps for efficient collaboration.
It puts everything together on a dashboard, and it makes things way easier to view. I can see messages, comments, and responses.
- This social media posting tool is way overpriced. It also gets difficult for new users to navigate their clunky dashboard.
- Hootsuite has a lot of features. But you have to pay for each additional service like access to specific social media account analytics, customizable reports, URL shortener other than owl.ly.
- Customer support isn’t prompt. Furthermore, you will be required to pay more for assistance on priority.
I can’t be the only one who is frustrated by their UI. Everything about the user experience is frustrating. Everything feels glitchy. It’s as if they have never actually used the product they built.
Buffer is yet another social media scheduling and publishing app just like SocialPilot. Buffer is loved by its user community. It works well with social media sites like Facebook, Twitter, LinkedIn, Pinterest, and Instagram. Another great feature of Buffer is its WordPress and Chrome integrations. Want to schedule via your smartphone? No worries, Buffer also supports iOs and Android.
- Buffer has a clean user interface, which helps the users to navigate within the platform easily.
- This social posting tool lets you customize your posts for every social platform with their tailored posts feature.
- Customer support instantly replies if you face any issues.
The interface is easy to use. You can pick up how to navigate everything very quickly. We connected to several social media channels and can schedule and post with relative ease. Their customer service has always been friendly and prompt with responses.
- Buffer allows you to schedule only about 2000 posts for 25 social accounts, which is considered quite less for agencies and teams.
- Buffer doesn’t have an essential feature, such as a Content Curation feature for finding fresh and trending content.
- Buffer has its own products like Buffer Reply and Buffer Analyze, where you have to pay extra to manage your social conversations and social media analytics, on top of Buffer Publish.
Buffer is missing some crucial collaboration features offered by other software that makes it hard to use for working as a team. And the pricing is just too high for the present standard on social media pricing applications. If you have the money, it is not a problem.
Sendible is a social media scheduler tool for managing social media marketing for multiple clients and achieving the desired results. It is built for catering to agencies’ needs in mind. Sendible supports Facebook, Twitter, Instagram, LinkedIn, Google My Business, Youtube, and Pinterest, along with other blogging platforms like WordPress, Medium, and Tumblr. This tool is also great for monitoring campaign performances. Features like sentiment analysis and automation provide an edge to Sendible too.
- Sendible has a unified Social Inbox to track your brand, competitor, and key industry terms to stay ahead. You also get email/slack notifications of mentions that match the criteria you’ve set.
- You can generate in-depth custom reports and send them automatically via email to your clients, team members on a daily, weekly, or monthly basis.
- You can assign conversations/delegate messages to your team members for better and efficient customer service right from the Sendible dashboard.
Sendible creates a system of accountability and approvals for posts before they schedule.
- The pricing and structure of their plans is based on the number of services you use. For, e.g., streaming and publishing to your Facebook page are 2 different services.
- When replying to conversations/mentions from Sendible, it doesn’t show the responses immediately. Sometimes this results in repetitive responses.
- It takes some time to pick your pace on Sendible. Some users even complain of the clunky dashboard.
Verified Sendible User
The reporting template is terrible and annoying. The post scheduler got worse since it doesn’t reformat images, and the services page is confusing to share with team members.
Agorapulse is a CRM and social media scheduling tool helping agencies and teams work collaboratively. One can engage, listen, collaborate and measure their social media efforts with Agorapulse. It supports social media sites like Facebook, Twitter, LinkedIn, Youtube, and Instagram. This social media posting tool also has bulk scheduling, unified inbox, and RSS feed features.
- Agorapulse lets you label your content for easy retrievals and analysis.
- Using the Social Inbox, you can assign messages to your clients with a customized note or comment for them to handle directly.
- Agorapulse helps you understand your audience better with their in-built CRM feature.
Verified Agorapulse Reviewer
Our team enjoys the Inboxing feature, which gathers all notifications and messages into one inbox.
- The reporting feature of Agorapulse is basic. Though it lets you download the reports in a PowerPoint format – it is not very much helpful.
- Agorapulse’s user interface is not instinctive. They need a serious makeover for users to navigate easily within the tool.
- Agorapulse has limited features compared to other tools at this price. Except for bitly, it doesn’t integrate with any external apps or tools like Dropbox, Google Drive, Zapier.
Unfortunately, the reporting is pretty weak. Agorapulse will allow you to export mostly PowerPoints (which aren’t that pretty) and some .csv files for very basic social metrics.
CoSchedule is a social media planner tool focused on publishing and known for its content calendar feature. With CoSchedule, you can manage your Facebook, Twitter, LinkedIn, Instagram, Pinterest, and Tumblr social profiles. CoSchedule integrates with blogging tools like WordPress and Hubspot, which helps you organize and publish your blogs right from your Coschedule account. You can also reshare your best-performing posts with a requeue feature. But the basic plan doesn’t cover multiple client accounts. You will need a customizable Marketing Suite plan which might be pricey.
- If you miss out on posting as per the schedule, then it automatically fills in the gap with your top-performing posts.
- CoSchedule has a Kanban Project dashboard, where you can see what your team is working upon and their progress at each stage. You can apply custom statuses to workflows based on the way your team works.
Having the ability to set templates for Social sharing is incredible. It means I can continue to promote my content for weeks after it has been published, and the Requeue feature means it continues to get exposure for as long as I need it.
- CoSchedule is very pricey compared to any other scheduling tool in the market, even though it doesn’t have any enterprise-level features like social listening and monitoring.
- CoSchedule doesn’t offer many integrations and collaborations with other tools, which makes it less efficient while working along with the team and streamlining processes.
- The ReQueue feature is great, but it comes with limitations. It only allows you to queue your posts twice.
Verified CoSchedule User
CoSchedule is expensive, has confusing tiers, and lots of bubbly features that aren’t that helpful. Any smart content marketer isn’t going to put their social media post scheduler on random autopilot and organize content by “color.” It is simply not a very useful tool after about a week.
Zoho Social is built keeping in mind the needs of a growing business. It helps you work with team members, monitor brand mentions, and manage social conversations. Zoho Social lets you manage Facebook, Twitter, LinkedIn, Instagram, and Google My Business. This social media posting tool has some amazing feature sets like social listening and SmartQ predictions. Zoho Social suggests the best time to share your posts for more engagement based on your profile analytics.
- Zoho Social offers the best time slots to schedule your posts with its SmartQ feature (when your audience is most active).
- It has its CRM integrations, where you can engage with prospects and generate potential leads from social media.
- You can create automated reports to deliver to your clients in the format and frequency you choose. You can also include team members in the delivery list and add a personalized message.
Verified Zoho Social User
I like Zoho software for many reasons. The most important one for me was CRM and social network collaboration. It has easy-to-use tools.
- The analytics and reporting feature is not very impressive. They don’t have a combined analytics feature.
- RSS Feed integration is missing in Zoho Social, whereas all other scheduling tools have this feature.
- Zoho Social is pretty expensive for the features and UI it offers.
Verified Zoho Social User
Reporting is where I’d love to see the most improvement – there is no way to look at combined analytics or get accurate engagement numbers.
Check out a detailed comparison of SocialPilot as an intuitive Zoho Social alternative.
eClincher is a social media scheduling tool that supports social media networks like Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google My Business, and Youtube. It’s an agency-focused tool that lets you manage your social media campaigns with reporting and analysis functionalities and a convenient unified social inbox. But this social posting tool does not offer any collaboration feature. It has a learning curve too. Users need to watch a couple of tutorials to understand its functionality.
- eClincher has a feature where you can find top influencers based on keyword searches and their top content suggestions.
- It has a centralized inbox for monitoring, listening, and viewing competitor activity updates.
- eClincher has an inbuilt media library that lets you upload images and videos to your own dedicated cloud storage.
An important winning point of eClincher is its only control panel, where I can monitor the messages of the social networks that I manage and easily participate with my audience.
- The user interface of eClincher doesn’t win any awards. It’s not very user-friendly, and it feels dull and outdated. The same goes for their mobile app.
- The unified inbox is a great feature, but it becomes clumsy when using multiple social media accounts.
- eClincher can get quite expensive if you are an SMB or a social media professional.
The price is pretty steep for a small business. The analytics options really are minimal. Quite honestly, it’s not much to go on — the keyword research kind of sucks.
MeetEdgar is a different solution than other social media scheduling tools. It assists you in uniquely scheduling your content with its feature of evergreen posting that doesn’t leave your queue empty. Once you schedule your post there, it saves the post in the library to reuse later. MeetEdgar supports Facebook, Twitter, Instagram, Pinterest, and LinkedIn. It has a simple UI powered with AI integrations for the successful execution of your social media strategy.
- MeetEdgar has a posting queue that never leaves your queue empty. It recycles your evergreen posts forever.
- It has category based scheduling. You can group your content into different categories and schedule them accordingly.
Edgar is built for evergreen content publishing. You will be able to keep a library of your best content, put them into separate categories, and assign time slots for them to be automatically re-shared in the future.
- Though you can schedule posts based on categories, you can’t shuffle your posts in the queue to reschedule them for later time slots.
- MeetEdgar has very limited features and supports just 5 networks, due to which it isn’t a one-stop solution for marketers.
- You cannot add team members. There’s no social inbox and in-depth social analytics.
- It just has one pricing plan, which can’t be called affordable for the selective set of features it offers.
Edgar now has no reporting capabilities.
Check out why SocialPilot is a cost-effective alternative to MeetEdgar.
SmarterQueue is a different solution than other social media scheduling tools. It recycles your content, so your queue is never empty. SmarterQueue supports Facebook, Twitter, LinkedIn, Instagram, and Pinterest. You can categorize your content for quick access. This social posting tool suggests a custom schedule based on your profile metrics too.
- Easy to assign time-slots to categories. It also recycles evergreen posts automatically.
- You can create variations of your posts for re-queueing so that you don’t have to make unique posts always.
The two features I love most are the ability to re-queue previous posts and customer service.
- SmarterQueue is highly priced for the features it offers. You can manage only 25 social accounts at a price of $79.99/month for just one user.
- It has no collaboration feature where you can add team members and manage multiple client accounts. It doesn’t offer in-depth reports.
- It doesn’t have a social inbox where you can manage your social conversations.
- Their user interface is neither intuitive nor user-friendly.
I don’t love how the app looks. It isn’t as pretty or clean looking.
StatusBrew is one of the best social media posting tools. It has got a social inbox, analytics, and listening features. There are even advanced team collaboration features with diversified permission capabilities. It supports social media channels like Facebook, Instagram, LinkedIn, and Youtube. You can even use Statusbrew for ad campaign moderation on Facebook and Instagram. It also offers security features in its enterprise plans.
- StatusBrew has decent analytics and reporting features.
- You can target newer audiences based on social listening capabilities.
Statusbrew lets us work intelligently on social media. This social media monitoring tool enables us to connect effectively with our audience and makes it more approachable.
- The UI can be overwhelming, and users need time to understand its features.
- This social media tool has a high starting price and less platform integration.
Verified StatusBrew User
They should improve the UI of the tool for better user engagement. Moreover, they should give a tour guide for beginners who are going to use this tool for the first time.
Though there are tons of social posting tools, only a handful offer all the functionalities you need. Some are either too pricey or lack the platform you use. Deciding the best social media scheduling tool is certainly no piece of cake!
So for more clarity, here’s the comparison list. Considering you have a five-member team, you will require an affordable price without compromising on features. You should be able to post to all social media platforms at once without wasting time. That’s where SocialPilot helps your social media management team to make a significant impact in the world of social media. Sign up for the free trial to improve your presence from day one.
Frequently Asked Questions
A social media scheduling tool is an automation tool that helps you schedule social media posts for multiple social media accounts ahead of time. You can’t be active by yourself on social media all the time, so using a social media scheduler helps you be proactive.
The best social media scheduling tools are
- Sprout Social
- Zoho Social
There are social media scheduling tools like SocialPilot that can help you plan out a social media schedule.
- You can set up times to post automatically while connecting your social media account to SocialPilot.
- Add the posts to the queue while scheduling them, and they will be scheduled according to the time-slots you’ve set when you connected that account.
- With the help of the social media calendar, you can view your entire social media schedule in one glance.
Here’s how to select the perfect social media scheduler:
- Check if it helps you post on social media platforms you regularly use
- Check if the social media scheduling tool has advanced social media scheduling options and can customize posts for different social media sites
- The number of posts you can queue and publish in a day with the scheduler
- If it has a social media calendar for visualization
- If it allows team collaboration
- Provides deep analytics and reporting
You can use the following tools for social media scheduling:
- Sprout Social
- Zoho Social
Social media scheduling tools have loads of benefits. Some of these are :
- They save a lot of time
- They are best for engaging purposes
- Suitable for social monitoring and competitive analysis
- Enable you to manage multiple accounts on multiple platforms
You can schedule all your social media posts from a social media scheduler tool like SocialPilot. You can sign up for the free trial and connect the tool with all your accounts. After that, you just need to add your posts. You can schedule them at different times for different platforms or share them on all media at once.