15 Best Social Media Scheduling Tools to Save Time in 2024

The ultimate list of 15 Best Social Media Scheduling Tools that’ll help you save time, effort & put your social media management on autopilot.

Social Media Scheduling Tools

Social media scheduling tools have become increasingly popular and indispensable for social media marketers. They are tailored to help businesses of all sizes, whether solo entrepreneurs or multi-locational brands. Their importance stems from their ability to save significant time and effort by eliminating repetitive manual tasks. But they do much more than just publish your posts on social media.

These tools can help you single-handedly manage all your social media posting much more efficiently as compared to doing it manually, all thanks to automation.

Now let’s get to know these social media scheduling tools in a bit more detail.

What Are Social Media Scheduling Tools?

Social media scheduling tools are softwares that automate your whole content publishing process. You can create your post in advance and schedule it for specific dates and times for multiple accounts from different social networks from the same place.

These tools eliminate the need to go to different social channels to publish your posts at specific times. A social media scheduler brings all these platforms and accounts into one dashboard for you to do it all.

A good scheduling tool can execute your social media plan much more efficiently without any misstep and much more.

This blog will walk you through some of the best social media scheduling tools.

What are the Benefits of Using Social Media Scheduling Tools?

Let us see how these tools can make the job of a social media marketer much easier.

  • Time-Saving: The main reason for most professionals for using social media scheduling tools is that it takes out the manual effort from the content publishing process by automating the workflow. This frees up a lot of your time to actually concentrate on the strategic side of things.
  • Customizations: Creating and tailoring every post for different social media channels requires a lot of switching between tabs and platforms. With scheduling tools you can make different versions of the same post, each suitable for a different social network all from the same dashboard.
  • Auto-Publishing at Best Times: You can set schedules for each account containing optimal times for maximum audience reach and engagement. When you compose a post and schedule it, it will be posted at these peak times without manual intervention.
  • Lesser Chances of Error: Due to the review and approval workflows in scheduling tools, there is less chance of any post with error being published.
  • Collaboration Effort: Ideal tools tools support teams and clients collaborating seamlessly. When everyone can contribute to content creation and communicate internally within the same platform, the process becomes streamlined.

We have given you all the options and the things to look for in your ideal social media scheduling tool. Now, without any further ado, let’s begin!

How we analyze and select Social Media Scheduling Tools

We have compiled the following list of top-notch social media scheduling tools through extensive research and evaluation. Our process involved actively weighing factors like user experience, G2 ratings and reviews, cost, and scalability. We assessed the proficiency of these tools in automation, crafting content, visualization, analytics, and teamwork to rank them. We have dedicated immense effort to curating this list, with the aim of equipping marketers with insightful data for choosing the right tools that will help grow their businesses.

$30

For 10 Social Media Profiles

SocialPilot is a social media scheduling tool that lets users plan and schedule posts for multiple social media networks from a single dashboard. Every feature of the platform is designed to simplify creating advanced social media schedules to automate content publishing in bulk which leads to saving a lot of time.

This all-rounder of a tool can schedule posts for Facebook, Instagram, X, LinkedIn, GBP, Pinterest, YouTube and TikTok. You can create a single post and customize it for these platforms.

Along with being a proficient scheduler, SocialPilot can help in other aspects of social media marketing. For instance, you can use the robust analytics to gauge your performance, the inbox for managing communication with the audience and AI for simplifying content creating.

The platform is highly trusted due to its reliable customer support to its users via email, chat, phone, and social media channels.

Due to the user-friendly design and cost-effective pricing makes it a go-to scheduling tool for businesses. SocialPilot is used by more than 13,000 users and always rated 4.5/5 on software review platform G2.

Best for:

Marketing Agencies, SMBs, Multi-Location Brands & Professionals

Publishing and Scheduling

Advanced publishing and scheduling capabilities that makes it effortless to schedule on all major social media networks.

Post Across Networks

Post Across Networks

Easily schedule & publish on all social media networks

Advanced Scheduling

Advanced Scheduling

Schedule your social media posts in advance to save time

AI-Assistant

AI Assistant

Powerful AI to generate captions, hashtags & ideas

Bulk Scheduling

Schedule up to 500 posts for various accounts in one go

Content Calendar

Visualize your content calendar before publishing

Canva Integration

Easily use your creatives created in Canva directly in SocialPilot

Content Library

Save posts, media & hashtags for reuse

Multiple Content Formats

Supports Text, Image, Document, Carousel, Reel, Story etc.

Enhanced Collaboration

Quickly collaborate with your team & clients

Features to complement social media scheduling

  • Instant Engagement with Social Inbox: Manage all networks with one Social Inbox. Easily track, organize, and respond to social conversations directly from SocialPilot.
  • Advanced Analytics: Get detailed insights on KPIs, relevant metrics and schedule reports to land in your or client’s inbox as per your pre-set schedule.
  • Seamless Collaboration: Quickly collaborate with your clients, team mates at any time. Get instant approvals for workflows and streamline your feedback process.
  • White-label Capability: Showcase your technical prowess with your own AI-powered full suite social media management tool-complete with your logo and branding.

SocialPilot Pricing

SocialPilot offers a 14-day free trial and access to all premium features (no credit card required &
cancel any time). Choose a plan that fits your needs.

Agency+

$170.00/mo

Billed annually

  • 50 Social Profiles
  • Unlimited Users
  • Unlimited Clients
  • Client Approval
  • Content Library
  • White Label
TRY FOR FREENo CC Required

Agency

$85.00/mo

Billed annually

  • 30 Social Profiles
  • 6 Users
  • Unlimited Clients
  • Client Approval
  • Content Library
TRY FOR FREENo CC Required

Small Team

$42.50/mo

Billed annually

  • 20 Social Profiles
  • 3 Users
  • Content Library
TRY FOR FREENo CC Required

Professional

$25.50/mo

Billed annually

  • 10 Social Profiles
  • 1 User
TRY FOR FREENo CC Required

What People Say About SocialPilot

We have gathered the following insights after going through relevant user reviews of SocialPilot from trusted review platforms like G2 and Capterra.

Kristen F

I am a social media manager, and SocialPilot has made it easier & faster to get my work done! I can create & schedule posts for all my clients’ accounts in one place.

star
Kristen F.
Social Media Manager
Kindsey H

What I like best is that I can schedule posts in advance. Saves me time & allows me to prep months ahead. SocialPilot has been a great asset to my marketing.

star
Kindsey H.
CMO


Key Takeaway:
SocialPilot is the perfect solution for social media teams, businesses and agencies. With advanced scheduling features and collaborative workflows, users can manage their daily social media activities much efficiently.


2. Hootsuite

$149

for 1 user

hootsuite dashboard social media scheduling

Best for:

Businesses, Agencies and Enterprises.

About Hootsuite

Hootsuite is a versatile social media scheduler mainly designed to cater to the needs of enterprises, and marketing agencies with numerous clients. With its diverse feature set, this tool can manage scheduling on all the major social media platform. This eliminates you having to switch between platforms and keeping up with publishing timelines.

With numerous in-app integrations, Hootsuite is capable of seamlessly handling all social media marketing activities of large teams. This is why it has a wide-spread user-base in multiple industries from real estate to non-profit organizations.

Pricing:

Hootsuite offers five pricing tiers after a 30-day trial, ranging from $99/month to $249/month, catering to different social account and user needs.

Key Features:

  • Schedule and publish multiple posts simultaneously at your preferred times.
  • Hootsuite gives ideal recommendations for the best time for posting content on your profiles.
  • Identifying gaps in your posting schedule becomes easier with the calendar view which acts as an all-in-one dashboard.
  • Use AI-powered OwlyWriter to streamline the creation of engaging social media post captions for faster and more effective content generation.

We have gathered the following insights after going through relevant user reviews of Hootsuite from trusted review platforms like G2 and Capterra.

Pros

  • Hootsuite main dashboard, Streams allows you to engage with your audience and monitor your social accounts.
  • Hootsuite’s content calendar is very effective at visualizing strategy and easily rescheduling posts from one date to another.
  • The visual content editing capabilities of the tool proved to be assets for content creation on the platform.

Alexandra W.

Hootsuite is an intuitive, user-friendly social scheduling platform. It is easy to communicate between departments on our needs. I am on the platform daily, looking at data, scheduling posts, responding to messages, etc. We recently added new members and a new company to our team, and they were able to hop on board quickly and adapt to our strategy. It’s nice to have a responsive representative there to help and share new features. I also love the continuing education aspect of monthly webinars and training opportunities.

Cons

  • This social media scheduling tool is way overpriced. It also gets difficult for new users to navigate their clunky dashboard.
  • Hootsuite makes you pay for each additional service like access to specific social media account analytics, customizable reports, URL shortener other than owl.ly.
  • Customer support isn’t prompt. Furthermore, you will be required to pay more for assistance on priority.

Jason G.

I can’t be the only one who is frustrated by their UI. Everything about the user experience is frustrating. Everything feels glitchy. It’s as if they have never actually used the product they built.

Key Takeaway: A well-known tool in the industry, Hootsuite is suitable for enterprises and large businesses to manage all of their social media presence on major social platforms. It has a complicated dashboard but works for seasoned social media professinals.


3. Buffer

$60

for 10 profiles

Buffer publishing dashboard

Best for:

For small to medium businesses, mid-stage startup teams, and solopreneurs.

About Buffer

Known for its simple and straightforward UI, Buffer is a social media scheduling tool for managing multiple aspects of one’s social media presence.

Buffer enables users to schedule social media posts of multiple formats including images and videos. Each post can be customized with elements for every social platform it is created for. You can create drafts and fine-tune them with feedback and approvals before scheduling on your social pages.

Pricing:

Buffer provides a range of four pricing options along with a 14-day trial period for each. Paid plans range from $6 a month for one account to a monthly $120 for 10 accounts.

Key Features:

  • The tool helps plan, create, and publish unique social media posts from a single integrated dashboard.
  • Users can set up automated weekly schedules and queue posts in to be published according to these set time slots.
  • Onboard and work in tandem with your whole team and even involve clients for a smoother workflow.
  • Buffer makes the process of creating social media captions way easier and faster with its AI Assistant. This lets users generate content with just a few prompts.

We have gathered the following insights after going through relevant user reviews of Buffer from trusted review platforms like G2 and Capterra.

Pros

  • Buffer has an easy-to-use post-publishing dashboard, requiring little to no training to use efficiently.
  • The bulk scheduling capability, allows them to plan a large number of posts for various social accounts to be scheduled all at once.
  • Buffer makes maintaining consistency on social media easier with the help of its content scheduling capabilities.

Tracy W.

Buffer is extensively used in our company in marketing and corporate communication departments. It enables users to schedule and track scheduled posts across all major social networks. The analytics are great that show the performance of each post and aslo buffer is pretty affordable.

Cons

  • Buffer doesn’t have an essential feature, such as a Content Curation feature for finding fresh and trending content.
  • Buffer has its own products like Buffer Reply and Buffer Analyze, where you have to pay extra to manage your social conversations and social media analytics, on top of Buffer Publish.
  • As a free social media scheduling tool, it only allows 10 posts/channel.

Faiza A.

One thing that I dislike about it is Pricing, Especially for those who are on their tight budgets or starting a business. The free version has limitations and the only solution is a paid plan.

Key Takeway: Known for its simplicity in design, Buffer works best for solo entrepreneurs who are just getting started with their social media marketing and want to drive audiences to their business pages.


4. Sendible

$29

for 6 profiles

Sendible scheduling post dashboard

Best for:

Mid-sized businesses, agencies, and some enterprise brands.

About Sendible

Sendible is known for being one of the go-to tools catering to brands and agencies for scaling their social media marketing. It is a user-friendly tool to automate content publishing for all the major social media platforms.

Sendible offers a centralized dashboard where you can create posts tailored to each social channel. You can also maintain publishing consistency on your social accounts by using RSS feed automation. Additionally, all the content being published from Sendible can be screened with an approval system within the team and client.

Its only drawback? Sendible doesn’t score very high on affordability and quality of customer support.

Pricing:

Sendible provides four paid plan options, and instead of offering a free plan, it provides a 14-day free trial period. The plans range from Creator, priced at $29, to the custom White Label+ plan, which is priced at $750.

Key Features:

  • Sendible takes care of all your publishing enabling you to create and schedule posts helping you automate your content creation process.
  • You can create groups of posts under the same topic or campaign and schedule them all to a designated time slot to be posted regularly.
  • The calendar view allows users to create, rearrange and reschedule posts from a single dashboard.

We have gathered the following insights after going through relevant user reviews of Sendible from trusted review platforms like G2 and Capterra.

Pros

  • Sendible users find content-management functionalities like the content library, content calendar, and visual content editor are very useful to centralize their social media management workflow.
  • You can create posts of multiple types with images, videos, and carousels speeds up the process of content creation and lets them keep their audience engaged with diverse content.
  • Sendibles allows users to boost and repost their previous posts as well as tag profiles to them.

Alyse M.

We have used a variety of post scheduling systems starting with Hootsuite. Sendible goes beyond in providing the tools needed to build our soial media posts. From TikTok to LinkedIn and even Pinterest, as a marketing agency for our clients, we are able to get the work completed in record time.

Cons

  • Live posting has failed in several instances, which in turn disrupted posting schedules.
  • The pricing and structure of their plans are based on the number of services you use. For, e.g., streaming and publishing to your Facebook page are 2 different services.

Desiree J.

The platform often does not handle large photos and will crash when trying to upload them or edit them, resulting in my losing all progress on whatever post I was creating, which can be VERY frustrating. Customer service told me to re-set the cache to alleviate this issue, but it does not always work.

Key Takeway: Sendible has an intuitive interface which allows for swift and easy post creation and scheduling content in queues. It does not support scheduling on Pinterest and YouTube but publishes on all other major networks.


5. Agorapulse

$69

for 10 profiles

Agorapulse create post dashboard

Best for:

Mid-sized businesses, mid-sized agencies, and some enterprise brands.

About Agorapulse

Agorapulse is a software that helps agencies and teams work collaboratively. Along with social media scheduling, you can engage, listen, collaborate and measure their social media efforts.

It centralizes content scheduling for all the major social media channels, including Facebook, Instagram, LinkedIn, X (Twitter), and many more. Additionally, Agorapulse integrates seamlessly with design tools like Canva, allowing users to enrich their content with visually appealing graphics.

However, considering its pricing plans and the features offered, there are Agorapulse alternatives out there that will provide a slightly higher value for money.

Pricing:

Agorapulse offers four paid plans with a 30-day free trial for each. The four paid plans range from $49 to $149 for managing 10 social profiles.

Key Features:

  • Personalize posts and schedule with Agorapulse to multiple accounts.
  • The platform enables users to create fresh social media captions as well as modify their own with the help of AI
  • When Instagram posts are rescheduled, Agorapulse shows a real-time grid preview to users to give them an idea how their profile is going to look.
  • With in-app image editing, custom video post thumbnails, hashtags groups and post mock-ups users can customize their content for social media pages.
  • Users can create content and schedule it instantly while on the move with Agorapulse’s mobile app.

We have gathered the following insights after going through relevant user reviews of Agorapulse from trusted review platforms like G2 and Capterra.

Pros

  • Agorapulse helps you understand your audience better with their in-built CRM feature.
  • The tool allows you to label your content for easy retrievals and analysis.

Christiana O.

I love Agorapulse! It’s made scheduling content SO much easier for my team and me. Everything is super organized. We love the inbox as a way for us to all tackle what’s coming in. I’ve been using it for nearly 3 years and just love it.

Cons

  • There are issues related to the display and formatting of images/videos.
  • There are some limitations in the popular bulk scheduling feature.
  • The lack of customization options for the content to be a hindrance in the scheduling process.
  • Agorapulse’s user interface is not instinctive. They need a serious makeover for users to navigate easily within the tool.

Verified Agorapulse User

Not a fan of the dashboard UX, also tech support usually takes awhile due to the time difference.

Key Takeaway: Agorapulse is a good fit for businesses and small brands venturing into social media. They can track their sales from social media campaigns and strengthen their presence online with the help of this tool.


6. Sprout Social

$249

for 1 user

Sproutsocial scheduling dashboard

Best for:

Enterprises and larger brands

About Sprout Social

Sprout Social is a social media scheduling tool that allows users to create and schedule posts in bulk which then are automatically published on the designated social channels. Sprout Social proves to be helpful by suggesting the best time to post which can give your content the maximum reach and exposure.

The features in Sprout Social like smart inbox, in-depth social media analytics, and customized reporting can assist users with intuitive content planning and overall social media management. The tool can actually improve your work quality by streamlining your efforts in the right direction.

Pricing:

Sprout Social has three defined pricing plans starting from $249, going upt to $499 per month for one user. The tool also offers custom plans for enterprises.

Key Features:

  • Sprout Social enables users to schedule content across multiple social media platforms from a single dashboard.
  • This tool offers a visual overview of your scheduled content, making it easier to visualize and organize your strategy.
  • Users can see the best times to post based on audience engagement activity, helping to maximize reach and interaction.
  • Allows for the creation of a content pipeline that automatically schedules posts according to preset weekly time slots.
  • The platform saves a lot of time by scheduling multiple posts at once, which is ideal for planning out content in advance.

We have gathered the following insights after going through relevant user reviews of Sprout Social from trusted review platforms like G2 and Capterra.

Pros

  • Sprout Social’s scheduling dashboard is intuitive and makes content creation swift.
  • This tool can group your team members in an integrated workspace for better collaboration.
  • Sprout Social lets you integrate tools like Zendesk, Hubspot, and UserVoice for support teams to manage user issues without leaving the dashboard.

Kin J.

What I like most about sprout social is it’s intuitive and user-friendly interfact, which allows me to effortlessly schedule and publish my soical media posts, analyze perfromace metrics, and engage with my audience all in one place.

Cons

  • Sprout Social can be highly expensive social media post scheduler with teams, as it charges for every team member/user you invite.
  • The mobile app of Sprout Social needs a lot of improvement to match up to its desktop version.

Verified Sprout Social User

First, let’s get it out of the way. SproutSocial is expensive. It is not at all affordable for most small or medium-sized businesses.

Key Takeway: If big social media teams or businesses which have considerable budgets looking to automate their social media activities, Sprout Social is a good option.


7. CoSchedule

$29

for 3 users

coschedule create post panel

Best for:

Individuals, SMBs and Agencies

About CoSchedule

CoSchedule is mainly focused on social media publishing and known for its content calendar feature. With CoSchedule, users can manage their content scheduling for all the major social networks. The tool integrates with blogging tools like WordPress and Hubspot, which helps to organize and publish blogs right from the Coschedule dahsboard.

The combination of advanced features in the Coschedule calendar and AI assistant ensures a steady content flow, tailored for optimal publishing times. By optimizing the posting schedule, Coschedule maximizes content impact, fostering consistent engagement and social media platform growth.

However, basic plan doesn’t cover multiple client accounts. You will need a customizable Marketing Suite plan which might be pricey.

Pricing:

CoSchedule has divided itself into subproducts with different pricing. Social Calendar which is the basic plan costs $19 per month. The Content Calendar and Marketing Suite plans are advanced plans with custom pricing.

Key Features:

  • Centralizes all social media scheduling, making it easier to manage your social media content strategy in one place.
  • Enables the scheduling of numerous social media posts at once, saving time and effort in regular manual posting.
  • Coschedule automates social media posting with designated posting slots, enhancing consistency across all social channels and accounts.
  • Seamlessly integrates with blog and content calendars, ensuring that social media promotion aligns with content publication.

We have gathered the following insights after going through relevant user reviews of Coschedule from trusted review platforms like G2 and Capterra.

Pros

  • If you miss out on the social media posting schedule, then it automatically fills in the gap with your top-performing posts.
  • CoSchedule has a Kanban Project dashboard, where you can see what your team is working on and their progress at each stage. You can apply custom statuses to workflows based on the way your team works.

Daniella G.

Having the ability to set templates for Social sharing is incredible. It means I can continue to promote my content for weeks after it has been published, and the Requeue feature means it continues to get exposure for as long as I need it.

Cons

  • Very limited features in a free plan.
  • CoSchedule is very pricey compared to any other scheduling tool even though it doesn’t have any enterprise-level features like social listening and monitoring.
  • CoSchedule doesn’t offer many integrations and collaborations with other tools, which makes it less efficient while working along with the team and streamlining processes.
  • The ReQueue feature only allows you to queue your posts twice.

Verified CoSchedule User

CoSchedule is expensive, has confusing tiers, and has lots of bubbly features that aren’t that helpful. Any smart content marketer isn’t going to put their social media scheduling tool on random autopilot and organize content by “color.” It is simply not a very useful tool after about a week.

Key Takeway: Coschedule can support scheduling and publishing for solo marketers. However, for bigger teams and agencies, Coschedule’s marketing suite provides management capabilities for efficient collaboration for a higher price.


8. Zoho Social

$40

for 1 user

zoho social scheduling dashboard

Best for:

Small to medium-sized businesses, digital marketing agencies, and individuals and bloggers

About Zoho Social

Zoho Social is built keeping in mind the needs of a growing business. This social media posting tool has some amazing feature sets like smart scheduling, repeat posts and SmartQ predictions. The platform comes up with helpful suggestions for the best time to share your posts for more engagement based on your profile analytics. This boosts your social media presence to a whole new level.

The calendar dashboard in Zoho Social gives a bird-eye view of their upcoming scheduled posts. If users need to change something, they can reschedule a posts by simply dragging and dropping the post to a different time slot.

Pricing:

Zoho Social has broken its pricing plans into two types, i.e., for Businesses and Agencies. The Premium Business plan costs $65 per month. And the agency plans start from $320.

Key Features:

  • Users can schedule posts on several social media channels, streamlining the process.
  • Offers a comprehensive view of all scheduled content, enabling easy planning and adjustments to your strategy.
  • Allows for the scheduling of posts in bulk at once, facilitating consistent social media presence.
  • Smart Q suggests the optimal times for posting based on when the audience is most active, increasing engagement rates.
  • Repost Scheduling enables users to schedule their most successful posts promoting boosted engagement and consistency online.

We have gathered the following insights after going through relevant user reviews of Zoho Social from trusted review platforms like G2 and Capterra.

Pros

  • Zoho Social offers the best time slots to schedule social media posts with its SmartQ feature (when your audience is most active).
  • It has its CRM integrations, where you can engage with prospects and generate potential leads from social media.
  • You can create automated reports to deliver to your clients in the format and frequency you choose. You can also include team members in the delivery list and add a personalized message.

Jason M.

Being on quite a few social platforms, it makes it very difficult to be able to manage posting on a daily, weekly and monthly recurring basis. Plus, making sure that any media scales accordingly to different sites is a hassle and a time drain. That is where Zoho Social comes in to save the day. I can use RSS or CSV files to schedule out these posts and Zoho takes care of the rest, including making sure media files fit according to each platform’s requirements.

Cons

  • YouTube scheduling is not available on all plans.
  • The mobile app does not work as well as the web version.
  • Zoho Social allows only 5 users in its higher plans.

Verified Zoho Social User

The website is much better than the app, and it doesn’t work very well for Instagram stories.

Key Takeaway: Zoho Social has dedicated features to maintain social posting consistency automatically. Its agency plans cost more but make collaboration with team members and clients easier.


9. eClincher

$65

for 1 user

eclincher social media scheduling dashboard

Small & Medium Sized Businesses, Agencies, Enterprises, Franchises

About eClincher

eClincher is a capable social media scheduler which is designed with special features to serve the needs of multi-location brands and franchises. This agency-focused tool is great for managing social media campaigns and scheduling custom posts. With eClincher’s 12 years of experience, it is preferred by users from multiple niches.

Users can keep a keen eye on their scheduled posts with the weekly and monthly filtered views on the content calendar. The tool has some specialized features for managing business listings to optimize the online presense of brands. But eClincher lacks in providing collaborative workflows which is neccessary for social media teams to work together.

Pricing:

eClincher has three fixed pricing subscriptions starting from $65. The Agency plan comes at $425 monthly. Custom pricing for enterprises are also available.

Key Features:

  • Advanced content scheduling enables users to plan and schedule content across various social media platforms from a single interface, enhancing consistency and efficiency.
  • Multi-account management streamlines the process of managing several social media accounts, saving time and reducing the complexity of handling different platforms.
  • AI Assist can write engaging post captions with prompts saving a lot of time and streamlining content creation.
  • The content calendar helps organize and visualize your upcoming scheduled posts, helping make quick changes.
  • The discovery and curation feature help share industry-relevant content to keep your social media feeds fresh and engaging.

We have gathered the following insights after going through relevant user reviews of eClincher from trusted review platforms like G2 and Capterra.

Pros

  • Managing content consistency is made easier with the ability to visualize all planned posts.
  • eClincher has an approval feature which helps get easy client approvals on content created for timely publishing.
  • eClincher has an inbuilt media library that lets you upload images and videos to your own dedicated cloud storage.

Jamie P.

Management of multiple brands and accounts! As an agency, we manage over 20 brands across 75 social media networks and eclincher helps make it easy to schedule, view planned out content as well as manage mentions, messages, etc. Additionally, anytime I have a question, customer service is super helpful and responds immediatley. In fact, they have the best customer service for an software that we use!

Cons

  • The user interface of eClincher doesn’t win any awards. It’s not very user-friendly, and it feels dull and outdated. The same goes for their mobile app.
  • The local SEO feature comes with considerable additional costs and is not included in any plan by default.
  • eClincher can get quite expensive if you are an SMB or a social media professional.

Angela B.

The price is pretty steep for a small business. The analytics options really are minimal. Quite honestly, it’s not much to go on — the keyword research kind of sucks.

Key Takeaway: eClincher is a good option for businesses which want to optimize their online presence and drive customers to their doorstep. Although a diverse tool, eClincher does not have advanced collaborative workflow.


10. Sked Social

$30

for 1 user

scheduling dashboard for sked social

Professionals, Small Teams, Small or medium businesses

About Sked Social

Sked Social is a straightforward tool, designed to streamline the marketing efforts of small businesses by scheduling and automatically publihsing social media posts. Although an Instagram scheduling tool at the core, Sked Social is capable of supporting content publishing on other platforms.

The tool provides many Instagram-friendly features, such as link in bio and shoppable product tagging, which help e-commerce businesses a lot. Sked Social allows users to elevate their content strategy by brainstorming campaign ideas with AI, sharing UGC, and visualing everything cohesively within the content calendar dashboard. The tool also is well-equipped to handle other social media marketing needs such as social inbox, analytics and reporting, and team collaboration.

Pricing:

Sked Social has three fixed plans starting at $30 per month. The Professional plancomes at a monthly $159.

Key Features:

  • You can create and schedule all your content while visualizing it all on content calendar.
  • Sked Social’s AI assistant integration enables users to generate ideas and write effective social media captions within seconds.
  • UGC sharing enables sharing content which you are tagged in or has been shared by your followers from Sked Social.
  • You can add shoppable link-in-bio for Instagram and TikTok for boosting the ROI and traffic to websites.
  • The platform helps you to schedule your posts at optimum time slots to get the maximum possible reach.

We have gathered the following insights after going through relevant user reviews of Sked Social from trusted review platforms like G2 and Capterra.

Pros

  • You can repurpose your content and set it up to be published on multiple platforms.
  • Offers a collaborative approval flow that is appreciated by clients for team collaboration and planning.

Andrea C.

I love the ability to schedule stories and carousel posts to instagram, while also tracking better and more analytics than it’s competitors. I love thee LinkinBio feature and think it brings a better look overall to that part of our feed. We’ve loved seeing the ease of scheduling and being more organized, while also saving time with templates, bulk creating posts, and the like.

Cons

  • Sometimes the publishing of posts is delayed
  • It does not allow the scheduling of custom Reel covers

Riley S.

We’ve run into quite a few bugs while using it. There have been issues with content not posting or posting at the wrong time. It can be very hit or miss, although I wouldn’t say this happens too frequently

Key Takeaway: Sked Social has an intuitive content publishing dashboard which supports multi-channel publishing for businesses and agencies. Users can create and link shoppable pages to their social media profiles to drive relevant traffic with Sked Social.


11. Later

$25

for 1 user

later social media scheduling dashboard

Best for:

Creators, freelancers, agencies, social media managers and small businesses.

About Later

From starting out as an Instagram scheduling tool to evolving into a dynamic social media marketing software, Later has changed significantly. The platform provides its users with an all-in-one dashboard where they can plan their social media and schedule them for six different platforms.

Later has been explicitly designed to simplify social media scheduling where you can just drag and drop posts to your calendar to schedule them all in bulk at the best time to post. The user-friendly but dynamic UI helps users visually preview their feed’s actual looks and schedule content accordingly.

However Later lacks any structured approval workflows for larger teams.

Pricing:

Later presents three subscription choices, each accompanied by a 14-day complimentary trial period. The paid plans start at $25 and the Advanced option is priced at $80 per month.

Key Features:

  • Later enables you to plan, create, and manage all your social media content from a single space.
  • Grid Planner allows you to see the real-life view of your social media feed.
  • With linkin.bio you can create a mini-lading page and link it to your bio on TikTok and Instagram to make your profiles more clickable and drive more conversions.
  • The tool allows different types of content to be scheduled in bulk to be published at the selected date and time slots.
  • Users can create content on their mobiles and schedule that to post on the go using Later’s mobile app.

We have gathered the following insights after going through relevant user reviews of Later from trusted review platforms like G2 and Capterra.

Pros

  • The scheduling features in Later have received an overall positive verdict from its users, 67% of whom say it makes their everyday social media activities seamless.
  • Bulk scheduling has been lauded as one of the best scheduling features by almost 83.3% of users, quoting the ability to schedule a month or more worth of posts as a reason for it.
  • Almost 50% of the users agree that multiple-platform integration enables them to centralize their social media management.
  • Three-quarters of all users have found the automation capabilities to have helped with their efficiency in the workflow in scheduling and rescheduling posts from their dashboards.
  • The simplicity of post-arrangement content uploading with the drag-and-drop functionality prompted 66.5% of the current Later users to say that the platform scores high in ease of use.

Leah I.

What I like best about Later is the ease of scheduling posts, rearranging, and timing items for the feed and stories. I especially appreciate the Preview feature, which allows you to view what your Instagram profile grid will look like with your scheduled posts.

Cons

  • Around 50% of the reviews have raised concerns about the platform integration being limited, which has hindered their content scheduling activities.
  • A major percentage of users, 81.4% to be exact, have raised concerns about the fact that they faced technical issues, not being able to post carousels and Instagram Stories.
  • 75% of Later users have proclaimed the tool to be considerably expensive where the plans are designed so that high-level features are not available on basic plans.
  • The connectivity of platforms is interrupted again and again due to regular disconnection of social media accounts. 66.7% of people in the reviews have raised this problem, saying they have to constantly keep reconnecting their accounts.
  • A total of 81% of users have faced the inability to schedule advanced types of content with Later, like Reels and Stories.

Joy S.

It is not so intuitive, although, with practice, better handling of the platform is achieved. It does not allow you to save some publications as drafts, which can be frustrating to lose published information due to system errors or web problems.

Key Takeaway: Later is one of the most capable tools for scheduling and posting on Instagram accounts. The customization capabilities in the tool enable users to create content which is designed to perform well on social networks.


12. Planable

$11

for 1 user

social media scheduling dashboard forplanable

Best for:

Solo entrepreneurs, social media managers and small businesses

About Planable

Planable is a social media post planner designed around one simple principle: ridding marketers of tedious tasks and allowing them to create content for all the major social media channels.

Users can segregate their Planable dashboards into separate dashboards to efficiently manage scheduling for different brands or clients without any hassle. One of the platform’s most powerful features is the feed view which enables users to see the social posts exactly as they would look on their social media feeds before publishing.

Then there is the calendar view, which is best for planning and visualizing content by weeks and months. Post can just be moved by dragging them around on the dashboard to reschedule instantly.

Pricing:

The paid subscription plans for Planable start from $13 for the basic features and limited post scheduling. The tool provides custom pricing for larger businesses.

Key Features:

  • With Planable users can create and customize content from the same dashboard for different social media platforms.
  • Collaborative workflow allows multiple team members to participate in the post creation process while communicating in real time to exchange feedbacks and approvals within Planable’s dashboard.
  • Automated publishing lets users pre-plan and schedule posts in advanced so they are automatically published without any manual intervention.
  • Planable offers a content library where users can store all their media files and find them in one place later to use for creating posts with.

We have gathered the following insights after going through relevant user reviews of Planable from trusted review platforms like G2 and Capterra.

Pros

  • Planable has multiple views to visualize content as you create it: feed, calendar, list, and grid view.
  • Leave comments (tag your teammates, attach files, and leave reactions) and replies next to the post that needs feedback.
  • The ability to preview content exactly as it would appear on social media feeds before publishing.

Jay F

I have been using Planable for my Agency ever since. My Clients totally love it, and it is so easy for my team to schedule posts. Very convenient and makes life easier for all of us! I don’t think we can do Social Media Management without Planable, as it is one of the best social media management tools!

Cons

  • As a free social media scheduling tool, it can only allow 60 posts.
  • Advanced scheduling feature for creating weekly posting schedules for auto-posting is missing.
  • Mobile app is missing some capabilities like image editing which hinders easy content scheduling.

Verified User

The mobile app has no image or video editing options, also when uploading content from mobile and trying to edit on desk top, mixed media posts have bugs and often times doesn’t function..

Key takeaway: Planable is designed for users handling multiple accounts at once. You can neatly organize your content plans and allocate workflows which makes for transparent and efficient workflows in a team.


13. Loomly

$42

for 2 users

loomly social media scheduling dashboard

Best for:

Freelancers, agencies, non-profit organizations, startups, individuals & influencers

About Loomly

Loomly is a social media scheduling tool that perfectly balances advanced publishing features and affordable pricing plans. Be it an individual marketer or an agency, it caters to the needs of all kinds of businesses.

The platform covers post-scheduling on all the major social media channels,centralizing all content related tasks into one place. Loomly allows for the creation of all kinds of posts, from multi-image carousels to short-form videos. Users never run out of content supply by scheduling RSS feed to their social media accounts.

With all that, the platform also helps in publishing customized content for every platform with on-point post-optimization tips provided by the tool.

Pricing:

Loomly comes with four separate pricing plans, starting from plan of $42 and the Premium plan costing $369. There are custom plans available for enterprise needs.

Key Features:

  • Create and schedule your social media content in advance to automatically publish it all on the social accounts.
  • Get content approvals and feedback from all stakeholders with Loomly’s collaborative workflow.
  • Content library acts as a content hub in Loomly lets you store all your photos, videos, links, or post templates in one place, ready to use whenever you need them.
  • The content calendar in Loomly allows marketers to plan out their posts on all social channels in a consistent manner so there are no gaps in your schedule.

We have gathered the following insights after going through relevant user reviews of Loomly from trusted review platforms like G2 and Capterra.

Pros

  • Users find the ability to customize their posts for each social media channel very useful.
  • Loomly has a user-friendly interface.

Brianna H.

I’ve used a lot of socila media management systems to find the right one for me, and Loomly has been the best by far. Still cost-effective, easy-to-use, no nonsense…perfect! I like how easy it is to tailor posts for each platform (super important!) and if I do have any questions at all or a suggestion of anything I’d like to see, Customer Support have been right on it.

Cons

  • The posts often are not published at the exact time at which they are scheduled for.
  • Draft management can be improvised.
  • PDF uploads for LinkedIn publishing is not available.

Allda D.

It would be nice to have a spot for draft content that is not connected to a specific date. Our team often drafts “evergreen” content that we use to fill on less busy weeks. Right now, we have to draft that content on a day, then keep moving it around as the weeks pass until it’s ready to post.

Key Takeaway: If you run social media campaigns very often, Loomly is worth a try. With its granular approval workflow and visual content management dashboard, users can oversee all of the campaign and its results with ease.


14. Cloud Campaign

$49

for 7 profiles

cloud campaign dashboard for social media scheduling

Best for:

Marketing agencies

About Cloud Campaign

Cloud Campaign is a social media management tool that is designed to help agencies manage their social media presence across multiple platforms and scale their business at the same time. Its white-labeled features help agencies provide clients with a branded experience on the platform.

The platform enables scheduling posts on multiple social media platforms and has many advanced functionalities to maintain posting consistency. Along with advanced scheduling, recycling evergreen posts and setting up drip campaigns are some of its unique capabilities.

Cloud Campaign covers all the bases for efficient social media post creation, with content curation and Canva and Google Drive integrations for importing content.

Pricing:

Cloud Campaign has got three fixed prices starting from $49 to the Agency plan of $349 per month

Key Features:

  • The platform automates social media scheduling and publishing of posts for different platforms. Set up campaigns and repost evergreen content for posting consistency.
  • Creates content ideas and post captions with AI assistance for saving time on content creation.
  • Gains quick and easy approvals for posts to maintain your posting schedule.
  • Curates and store different content efficiently into the content library for later use.

We have gathered the following insights after going through relevant user reviews of Cloud Campaign from trusted review platforms like G2 and Capterra.

Pros

  • Cloud Campaign can easily separate and organize different service lines into separate workspaces, making it easier to manage accounts.
  • Its scheduling tool uses tags to create schedules, and its ability to connect with multiple platforms and streamlines the content creation process.

Justin Renz L.

I love the fact that it’s very compatible with almost all of the social media sites I’ve known. It makes scheduling very convenient and the UI is very user-friendly. I also like the fact that informs the user of any running issues and making it specific to the user.

Cons

  • The platform faces limitations in posting video content.
  • Tagging profiles is unable to recognize accounts from Facebook.

Spencer E.

Sometimes the tagging of people on facebook makes it hard to find who you need to tag. occasionally there are issues with videos loading but I have been able to fix the issue quickly with the automatic advise you get and repost the post.

Key Takeaway: Cloud Campaign mainly addresses the needs of agencies. They offer users branded experience along with all the necessary content management capabilities.


15. Iconosquare

$59

for 1 user

iconosquare social media scheduling dashboard

Best for:

Freelancers, Brand and Social Media Marketing Agencies

About Iconosquare

Iconosquare can be called a social media scheduling tool offers robust features for publishing on major platforms. Users can easily create new posts, specifying captions, links, dates, and status, with options for collaboration.

Media upload sections adapt to post types selected beforehand. The Crosspost feature enables drafting for multiple profiles, with edit capabilities.

A calendar view assists in managing scheduled posts by day, week, or month. Time Slots streamline scheduling for specific days and times. Collaboration sections highlight posts awaiting approval. Additionally, library features allow organizing media and creating collections of commonly used captions and hashtags.

Pricing:

Iconosquare has two fixed plans, costing $59 for single user and $99 for teams per month. It offers custom pricing for enterprises.

Key Features:

  • Schedule all your social media posts from one integrated dashboard
  • Users can visualize their posts in real-time grid view to analyze thei aesthetic alignment and change the scheduling time if they feel so.
  • Create and save relevant lists of the most used hashtags to add them to post captions with just a a few clicks.
  • Share created content within the team for quick and timely approvals.

We have gathered the following insights after going through relevant user reviews of Iconosquare from trusted review platforms like G2 and Capterra.

Pros

  • The process of content scheduling becomes much easier with the streamlined UI.
  • Very insightful KPIs are provided in the analytics section.

Verified User

Iconosquare has great UX and social media analytics. The platform is very easy to use for all social media scheduing and reporting needs.

Cons

  • Accounts can automatically get disconnected.
  • Scheduled posts sometimes are not posted on schedule.

Verified User

Sometimes the autoposting disconnets and the posts do not go live and there is no worning that it happened to its hard to track.

Key Takeaway: Iconosquare is most suited for single brands or businesses who are looking for managing their own social media profiles. The tool is capable of managing all aspects of social medi marketing but for a limited number of profiles unless you go for a custom plan.


What Should You Look for in Social Media Scheduling Tools?

You might have become familiar and a bit overwhelmed with all these social media scheduling tools and their multitudes of functionalities. But there are certain key factors you need to crosscheck about the tool you are considering to go with. All else will be additional benefits.

Here are the necessary things to look for in scheduling tools:

  • Multi-Platform Scheduling: You should be able to schedule posts for multiple social media accounts from different social networks without having to switch to any native platforms.
  • Budget-Friendly: Growing businesses and agencies function on a limited marketing budget as it is. Hence its vital that you opt for a schduliung tool which is reasonably priced and but provides the same value and advanced scheduling functions given by high-priced enterprise level tools.
  • Easy Team Collaboration: Social media marketing not a one-man show. Entire teams have to collaborate to create and publish effective content. So the social media scheduling tool has to have capability to support and manage multiple team members working together.
  • Scheduling In Bullk: Marketers like you have to be regular with your posting to establish a consistent presence on social media. With bulk scheduling, posts worth a couple of weeks or months can be scheduled at once which rids you the tedious job of manually posting every day. So bulk scheduling is a pretty useful feature of social media scheduling tools to have.
  • Customer Support: Ideal tools tools support teams and clients collaborating seamlessly. When everyone can contribute to content creation and communicate internally within the same platform, the process becomes streamlined.

Now that we have covered everything, let us give you a brief overview of actually scheduling posts with social media scheduling tools.

How to Schedule Using SocialPilot

These scheduling software work by integrating with social media platforms using the network’s APIs. All you have to do is connect your accounts to the tool and you can start scheduling posts to multiple platforms from the same dashboard.

Here is the general flow of how to schedule posts using a social media scheduling tool:

  1. To get started, link your social media accounts to the platform.
    social media accounts
  2. Now that the accounts are linked, you can go ahead and create your post. A robust scheduling tool will provide you with multiple ways to customize your post for different platforms from the same dashboard.
    Advanced tools like SocialPilot even offer AI Assistant to create effective captions within seconds.
  3. After creating the desirable post, select the pages or accounts where you want to publish.
  4. Now go with any of the advanced scheduling options, picking the date and time you want for publishing the post.
    advanced scheduling options

You can follow the same steps to create and schedule various types of posts including texts, videos, Reels, Stories, etc. . This streamlined process drastically reduces the time needed compared to doing it manually.


Conclusion

Though there are tons of paid and free social media scheduling tools in the market, only a handful are deemed fit for use. Some paid ones are either too expensive or don’t offer the platform you need, while others dispense a compromised performance.

That’s why we’re betting on SocialPilot. You can effortlessly post to any social media channel without spending time. Work together with your team and clients to make a lasting impact right away. Sign up for a free trial to level up your social media presence right away.

Frequently Asked Questions

What is a social media scheduling tool?

A social media scheduling tool is an automation tool that helps you schedule social media posts for multiple social media accounts ahead of time. As you can’t be active on social media all the time, using a social media scheduler helps you be proactive and set up your content calendar in advance.

How to select the perfect social media scheduling and publishing tool?

Here’s how to select the perfect social media scheduler:

  • Check if it helps you post on social media platforms you regularly use
  • Check if the social media scheduling tool has advanced social media scheduling options and can customize posts for different social media sites
  • The number of posts you can queue and publish in a day with the scheduler
  • If it has a social media calendar for visualization
  • If it allows team collaboration
  • Provides deep analytics and reporting

Which tools can be used as paid and free social media schedulers?

You can use the following tools for social media scheduling:

  • SocialPilot
  • Hootsuite
  • Buffer
  • Sendible
  • AgoraPulse
  • Sprout Social
  • CoSchedule
  • Zoho Social
  • eClincher
  • Sked Social
  • Later
  • Planable
  • Loomly
  • Cloud Campaign
  • Iconosquare

How do I schedule all my social media?

You can schedule all your social media posts from a social media scheduler tool like SocialPilot. You can sign up for the free trial and connect the tool with all your accounts. After that, you just need to add your posts. You can schedule social media posts at different times for different platforms or share them on all networks at once.

Is there a free social media scheduling tool?

Yes, there are some free social media scheduling tools. However, the free plans of these tools come with very limited functionality and not enough to serve any marketing purpose. Hence, it is better to go for a tool like SocialPiot that is able to handle the requirements of a business and comes at an affordable price.

What is the best social media scheduler?

SocialPilot is the best social media scheduler for small businesses as it is packed with advanced features like AI Assistant, content library, bulk scheduling, RSS feed automation, and more, but it comes at a surprisingly reasonable cost.

What are some features that a paid scheduling app has that a free app might not?

Free tools might not have advanced features like white labeling and team and client collaboration workflow which are meant for bigger teams and enterprise-level business needs.

Which social media management tool is apt for enterprise-level businesses?

Enterprise-level businesses need all-around social media management capabilities which could handle large teams working together.

Tools like SocialPilot, and Hootsuite allow large team to collaborate efficiently to manage and work on their social media. Users can give selective access and review content within the tool.

social media marketing using socialpilot

About the Author

Picture of Jimit Bagadiya

Jimit Bagadiya

Manage social media effortlessly.

  • Trial Begins Immediately
  • No CC Required
  • Change Plans Anytime
  • Cancel Anytime

Start Your 14-Day Free Trial