Planable

Planable

Make Social Media Management Efficient with Planable

Best For : Small Businesses, Agencies, Enterprises

Pricing: $33/mo

How We Analyzed Planable

Our review of Planable is grounded in hands-on testing and real-world application by our in-house social media experts. We explored its core features, like scheduling, analytics, and ad management through live brand accounts to evaluate performance. Additionally, we incorporated insights from trusted third-party sources, including user reviews on G2 and Capterra.

Planable: Quick Summary

Number of Reviews (G2) 830
Overall Star Rating (G2)
Ease of Use
Quality of Support
Ease of Setup
Minimum Pricing $33/Month
Number of Social Accounts 4
Number of Team Members 30
Scheduling & Publishing check
Analytics check
Social Inbox check
Collaboration check
Whitelabel check
Social Listening check
Best For Medium Business, Enterprises, Agencies

Planable is a pretty handy tool that launched less than 10 years ago, aiming to make social media planning and teamwork easier and less of a headache. What we really like is how intuitive it feels right off the bat — perfect for teams who want their social media process neat and organized without jumping through hoops.

One of the things that stands out when you start using Planable is the feedback and approval flow. You can leave comments directly on posts, and getting approvals feels smooth and quick, way less back-and-forth emails or chats. Plus, they give you four different ways to look at your content: feed, grid, calendar, and list view. We played around with these, and honestly, switching between them makes it super easy to visualize your schedule or see what’s coming up next. For example, the calendar view lets you spot gaps or crowded days right away, while the grid gives you a quick snapshot of how your feed will actually look.

Scheduling feels flexible, too — you can set posts for different platforms without extra fuss, which helps keep your brand consistent everywhere. That’s a big win if you’re juggling multiple accounts.

Another favorite feature, based on what users say, is the approval process. It really cuts down on confusing back-and-forth and saves time. Plus, the analytics they provide are smart but not overwhelming. You get clear engagement numbers that help you see what’s working and what’s not — so your team can focus on what your audience actually loves.

Planable also has this cool social inbox where you can reply to Instagram and Facebook comments and DMs all in one place. We tried it out, and it’s pretty handy to organize conversations by status, react in real-time, and keep your community engaged without jumping between apps.

As for pricing, there’s no free trial, but there is an all-time free plan. After that, their plans start at $33 a month for one workspace covering five accounts — pretty competitive for businesses or agencies. The only downside is it doesn’t have white label options or social listening features, so if you really need those, it might fall short.

Pros

  • From day one, Planable has been praised for its user-friendly interface, which features an intuitive layout and functionalities that make it easy for teams to start managing content quickly.
  • Know for its seamless collaboration, Planable helps social media marketers stay online with comments and one-click approval, simplifying feedback and approval workflow.
  • In the Planable calendar, you get versatile content views like feed and grid views, which offer users flexibility in planning visual content.
  • Planable analytics abilities also help get a quick overview of content performance for easy decision-making.

Bibiana O.

Planable is easy to implement and has become an essential part of my day-to-day tasks as a business owner and social media manager. I like how easy it is to plan posts across different social media platforms like Instagram and Pinterest. It’s great that you can connect multiple accounts, which makes managing everything in one place really convenient.

Verified G2 Review

Cons

  • No integrations with CMS platforms for website publishing yet
  • No social listening and monitoring features
  • Another feature agencies find it challenging to work without is a white label, which is missing in Planable. 
  • Planables may have analytics abilities but are rather basic and do not share in-depth details about the content or campaign performance necessary for long-term social media planning.
  • Planable also lacks several automation workflow abilities that help save time and do complex jobs in a few clicks.
  • With limited integration, Planable limits the social media performance as you are expected to switch between platforms to get the work done.

Poss K.

when a post is scheduled, it is quite tricky to make some changes (not always sure which changes cause this), it it requires you to unschedule a post (which sometimes its unclear if certain setting have been retained.

Verified G2 Review

Planable Reviews: In-Depth Features Analysis

Publishing and Scheduling

Smart & Advanced Queueing check
Repeat Posts check
Social Media Calendar check
Auto Publishing from RSS check
Bulk Scheduling check
Post Preview check
AI Assistant check
Support Facebook First Comment check
Support Instagram First Comment check
Support LinkedIn First Comment check
Instagram Collaboration Posts check
TikTok Carousel Posts check
LinkedIn Carousel Posts check
Shorts Scheduling check

When it comes to scheduling and publishing, Planable really nails the basics that social media teams need. We found that their features make managing and planning content way more organized and efficient. Take the social media calendar view — it’s super helpful for visually laying out posts and keeping track of what’s coming up without any guesswork.

We also love the bulk scheduling feature. It’s a massive time-saver, especially if you’re handling a ton of content at once. Being able to schedule multiple posts in one go just cuts down the grind. Plus, the post-preview option is great — it lets us see exactly how posts will look on each platform, so we’re confident everything fits the vibe before hitting publish.

Another handy tool is the repeat post feature. We use it to recycle top-performing content without having to start from scratch every time, which definitely ups our efficiency. And then there’s Notability, their AI assistant. It’s like having a content buddy that throws out caption ideas and can even help rewrite posts, making the creative process smoother and quicker.

Planable

However, we couldn’t help but notice the absence of smart queueing and auto-publishing from RSS, which might be critical for users seeking a more automated workflow. Additionally it does not support TikTok carousel posts. However, the platform allows users to schedule YouTube Shorts and publish LinkedIn carousel posts.

Nat L.

I love that I can take an hour or two and plan the entire month with of content to be posted on my client’s socials. It makes it to easy to do my job. Setting it up is easy to do as well, I prefer the calender view and it allows me to visually see how all the posts are scheduled and lets me fill in the slots where we can benefit from some posting.

Verified G2 Review

Analytics and Reporting

Detailed Social Media Analytics check
Multi-Account Combined Analytics check
Engagement Metrics check
Hashtag Performance Analysis check
Custom Report Builder check
Email PDF Report to Client check
Auto-Schedule Report for Team and Client check
Whitelabel Downloadable Report in PDF Format check

When we dig into Planable’s analytics, it offers a straightforward way to get the key insights marketers need to track how their content is doing. You get detailed engagement metrics for each account, so it’s easy to keep an eye on what’s resonating.

That said, while Planable covers the basics well, its analytics can feel a bit limited, especially if you’re an agency or a small business looking to scale. For example, it doesn’t combine data across multiple accounts or let you create custom reports to show clients the full picture of performance.

Still, for anyone who needs fundamental analytics to track engagement and understand how their audience is interacting, Planable gets the job done. It helps you tweak your content strategy based on what’s actually working, which is pretty valuable.

Patricia L.

I wish Planable had an insights or analytics feature to save me a great deal in generating reporting for my clients. Other than that, Planable still serves all our social media management needs.

Verified G2 Review

Engagement

Reply to Posts and Comments check
Can Reply to Messages check
Reply to Questions and Reviews check
Can Reply on Visitor Posts check
Unified Social Inbox check
Reply to Stories check

Planable is great for collaboration and planning, making content creation smoother for teams. But when it comes to the social inbox, engagement, and listening features, it’s a bit limited.

Right now, Planable has a unified inbox for Facebook and Instagram comments, which is pretty handy. We can reply, react, delete, and keep conversations organized by marking them as open, reply later, or done—all without leaving the platform. And the good news? They’re working on adding more platforms, so managing engagement should get even easier.

One thing to note: you still can’t reply to direct messages or reviews from within Planable. For those, you’ll need to jump back into the native social apps to handle the full audience engagement.

In-depth Social Media Collaboration

Content Approval Workflow check
Per Post Multi-User Collaboration check
Comments on Post check
Access Management check
Free Unlimited Client Onboarding check

Collaboration is one of Planable’s most vital features for streamlining content planning, creation, and approval processes. It offers a user-friendly interface with multiple views for better visual and organizational strategies.

Planable

With effective collaboration, Planable allows team members to engage in real-time discussions by leaving comments directly on posts. We found that it also supports multi-user collaboration on a single post, enabling many to contribute to content. 

A planable approval workflow enhances and promotes structured review and ensures all content meets the necessary standards before publishing. 

Robust access management is another key aspect of Planable. It helps teams maintain content integrity by assigning specific roles and permissions to different team members.

Hannah R.

Makes everything so easy. We love the different views as everyone on the team works differently and has different preferences. The approval process makes it super easy to work with clients and different members of the team.

Verified G2 Review

AI-Powered Capabilities

AI Assistant for Content Generation check
Caption Suggestions check
AI Best Time to Post Suggestions check
Idea Generation check
Post Rewriting check
AI ChatGPT Post Scheduler check
Automated Hashtag Recommendations check

Planable’s AI features really help speed up content creation. The caption generator gives quick ideas from images or topics that just need a bit of tweaking. The post rewriting tool is handy for freshening up drafts without starting over.

Planable

The AI also suggests new content ideas based on what we’ve posted before, keeping the creative flow going. Hashtag suggestions are a nice time-saver, helping us reach the right audience.

Planable’s AI assistant is helpful but has its limits. It can get repetitive, offers little customization, and lacks advanced features like predictive best time to post indication and AI-driven scheduling. Often, manual edits are needed to keep content natural. It’s not as powerful as standalone AI tools and struggles with complex topics.

Morgan Ellis W.

The AI tool! Super useful & quick for me to make my captions more concise or punchy and it’s easily editable too if I wanted to change or take a word out of it’s suggestion!

Verified G2 Review

Ease of Use and Setup

UI/UX Simple & User-friendly
Ease of Setup
Setup Time Required Average

As we have already stated, Planable is a user-friendly tool with an intuitive design, making it accessible to users of varying technical backgrounds. The setup process is straightforward, with users able to create an account, set up a profile, and establish a workspace in minutes.

The platform’s efficiency minimizes downtime, allowing teams to focus on content strategy and quickly establish a collaborative environment for social media management. 

Adam K.

I’ve been extremely impressed with how customizable Planable is! It has solutions for all of our team’s use cases, and in many cases, it even has additional resources that go above and beyond!

Verified G2 Review

Customer Support

Live Chat Support check
Email Support check
Training check
Setup Support check
Dedicated Account Manager check

Planable offers multiple channels to effectively assist users. Its live chat support enables real-time assistance for customers’ immediate concerns. With email support, setup support, and a dedicated account manager, Planable strengthens customers’ areas of concern.

While the absence of phone support may be a limitation for users who prefer direct verbal communication, the available support channels fulfill the customer’s needs.

Pricing and Plans

Free Plan

Free

Per Month
  • 1 User
  • 1 Account

Features

  • 50 total posts
  • + unlimited experience

Basic

$33

Per Month
  • Unlimited Users
  • 1 Workspace

Features+

  • 60 posts/ workspace
  • Unlimited users
  • 4 social pages/ workspace
  • 2 types of approval
  • Feed & Calendar views
  • Analytics add-on available

Pro

$49

Per Month
  • Unlimited Users
  • 1 Workspace

Basic Features+

  • 150 posts/ workspace
  • Unlimited users
  • 10 social pages/ workspace
  • 3 types of approval
  • Feed, Calendar & Grid views
  • Analytics add-on available

Enterprise

Custom

Per Month
  • N/A
  • N/A

Pro Features+

  • Unlimited posts
  • Multi-level approvals
  • Feed, Calendar, Grid & List views
  • Pay by bank/ wire transfer
  • Dedicated account manager
  • Analytics add-on available

Planable’s pricing structure is designed to cater to the needs of a wide range of users, from freelancers to small businesses to larger enterprises. The platform offers flexible pricing through tiered plans to fit the requirements of every industry user.

It has an all-time free plan that is limited to 50 posts. Above this is a basic plan that costs $33 per month for one workspace and unlimited users, making it suitable for small teams and businesses. The Pro plan is better suited for bigger teams and agencies, costing $49 monthly for more features than the basic plan. Then, at last, comes the enterprise plan that can be customized according to the user’s needs.

Overall, the pricing is reasonable, given the features the tool offers. However, with the missing social listening white-label features, managing complete social media activities from a single platform becomes difficult. This might require adding another tool to your management needs.

Despite all this, Planable will always be a blend of flexibility, affordability, and collaborativeness that streamlines social media management.

Bibiana O.

Planable is quite expensive, and even with the basic plan, some features are still locked. It’s priced higher than other similar apps, which can be frustrating if you’re looking for more affordable options.

Verified G2 Review

Alternatives to Planable

Planable packs some solid features for planning and collaboration, but its missing unified social listening, limited advanced analytics, and no white label options have made some users look for more flexible alternatives.

If you’re one of those folks thinking about switching from Planable, no worries—we’ve put together five alternatives that bring different strengths to the table. These options might be a better fit if you’re a brand or agency looking for more all-around social media management power.

 
SocialPilot

SocialPilot

Planable

Planable

Agorapulse

Agorapulse

Sprout Social

Sprout Social

Loomly

Loomly

Pricing Starts at $30/Month Starts at $33/Month Starts at $69/Month Starts at $199/Month Starts at $60/Month
Best for Agencies & Small Businesses Mid-sized Businesses Brands & Enterprises Brands & Enterprises Brands & Enterprises
Social Profiles 7 4 10 5 10
Ease of Use
Support
Publishing
Bulk Scheduling 500 Posts 400 Posts 200 Posts 350 Posts 400 Posts
Smart Queues check check check check check
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First Comment check check check check check
Audience Targeting check checkOnly LinkedIn check No check
Content Planning & Creation
Content Library check check check check check
Calendar View check
Easy to read
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Complex
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Overwhelming
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AI Assistant check check check check check
Location Tagging check checkOnly Instagram check check check
Holiday Calendar check check check check check
Custom Call-To-Actions check checkOnly Facebook check check check
Instagram Collab Posts check check check check check
Image Editor check check check check check
Engagement
Social Inbox check
Unified inbox
check checkMultiple inboxes checkComplex checkUnorganized
Reply to  Comments check check Facebook & Instagram only check check check
Reply to Reviews & Queries check check check check check
AI Capabilities
GPT Scheduler check check check check check
Automated Response check check check check check
Caption Generator check check check check check
Hashtag Generator check check check check check
AI Suggested Best Time to Post check check check check check
Analytics
Detailed Social Media Analytics check
Easy to read
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Complex
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Complex
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Complex
Custom Report Builder check check check check check
Post Performance check check check check check
Auto-Schedule Report Sharing to Clients check check check check check
Team and Client Collaboration
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Approval Workflows check
Easy & swift
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Confusing
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Tracking glitches
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Missing functions
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White Labeling
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If you seek a complete social media management tool compared to Planable, SocialPilot stands out as the top choice. It fills all the voids left behind by Planable and gives even more robust functionalities. 

SocialPilot

SocialPilot is a social media management tool that pretty much fills in the gaps where Planable falls short. For example, it has a social inbox and white-label features—both huge wins if you care about engaging your audience and keeping clients happy.

We’ve found SocialPilot super user-friendly, too. Whether you’re just starting out or more experienced, its interface feels smooth and easy to use. Plus, bulk scheduling and an advanced approval workflow help get things done faster.

Another thing we like? SocialPilot offers flexible plans that won’t break the bank—starting around $30 a month—with no sneaky fees. So if you’re a small business or agency looking for more power without the extra cost, it’s definitely worth checking out.

In Conclusion

Planable is a user-friendly and straightforward tool offering excellent social media planning, collaboration, and scheduling capabilities. Its amazing visual planning and collaboration features enable you to create and schedule pitch-perfect social media posts for multiple accounts simultaneously.

Planable is a strong contender in the social media management landscape for businesses and agencies focused on efficient planning. Its comparatively impressive pricing structure is flexible for teams of different sizes.

Even though Planable is a useful platform for managing social media, it does have some gaps that prevent it from being an all-in-one solution. As we reviewed Planable for its abilities, we found that various limitations compel users to turn to alternatives that offer a full suite of social media management, like SocialPilot.

Now that we have thoroughly discussed Planable, you are in a more informed position to decide whether or not to go for the platform.

Frequently Asked Questions

What is Planable used for?

Planable is a social media scheduling platform used for planning, creating and scheduling posts for multiple social media platforms from a single dashboard. It offers impressive collaboration features to unite all your team members and clients on a single platform for faster feedback and approval processes.

What are the features of Planable?

Here are some of the notable features of Planable:

  • Social media Scheduling
  • Calendar and Grid View planning
  • Mockup planning
  • Universal content creation
  • Media Library
  • Team and Clients collaboration
  • Real-time comments, annotations, and text-suggestions

Who are the competitors of Planable?

Competitors of Planable include:

  • SocialPilot
  • Agorapulse
  • Sprout Social
  • Loomly
  • Zoho Social
  • Hootsuite
  • Sendible
  • Buffer

About the Author

Picture of Jimit Bagadiya

Jimit Bagadiya