Planable

Planable

Make Social Media Management Efficient with Planable

Best For : Small Businesses, Agencies, Enterprises

Pricing: $39/mo

Planable: Quick Summary

Number of Reviews (G2) 739
Overall Star Rating (G2)
Ease of Use
Quality of Support
Ease of Setup
Minimum Pricing $39/Month
Number of Social Accounts 4
Number of Team Members 30
Scheduling & Publishing check
Analytics check
Social Inbox check
Collaboration check
Whitelabel check
Best For Medium Business, Enterprises, Agencies

Planable is a versatile tool launched less than 10 years ago. It aims to provide a more efficient, user-friendly social media planning and collaboration interface. The platform was designed intuitively, which is ideal for teams that need an organized, streamlined process to handle social media content.

In our view, some of the winning Planable features are seamless feedback and approval, robust calendar view, feed preview, and grid view that allows users to see their content from various perspectives. Additionally, Planable flexibility simplifies scheduling and helps maintain a consistent brand presence across different platforms. 

Customer feedback from Planable users often highlights the approval process Planable offers as its most valuable feature, cutting unnecessary communication time. Intelligent and concise analytics help gauge content performance in-depth by giving engagement metrics that allow users to understand what content resonates with the audience, making it a valuable tool for teams.

However, we can not help but notice that Planable does not include a social inbox feature that helps users respond to messages and DMs from all platforms in one place. So, choosing Planable could be a drawback for brands focused on engagement. 

Regarding pricing, Planable does not have a free trial plan, but it has competitive pricing starting at $39 per month for a single workspace that supports five accounts and any number of users. The pricing can be well-suited for businesses and agencies if they can overcome the missing social inbox and white label features and the lack of a free trial option.

Pros

  • From day one, Planable has been praised for its user-friendly interface, which features an intuitive layout and functionalities that make it easy for teams to start managing content quickly.
  • Know for its seamless collaboration, Planable helps social media marketers stay online with comments and one-click approval, simplifying feedback and approval workflow.
  • In the Planable calendar, you get versatile content views like feed and grid views, which offer users flexibility in planning visual content.
  • Planable analytics abilities also help get a quick overview of content performance for easy decision-making.

Bibiana O.

Planable is easy to implement and has become an essential part of my day-to-day tasks as a business owner and social media manager. I like how easy it is to plan posts across different social media platforms like Instagram and Pinterest. It’s great that you can connect multiple accounts, which makes managing everything in one place really convenient.

Verified G2 Review

Cons

  • The biggest drawback of planable is the missing social inbox feature that social media managers need to manage customer messages, comments, and DMs.
  • Another feature agencies find it challenging to work without is a white label, which is missing in Planable. 
  • Planables may have analytics abilities but are rather basic and do not share in-depth details about the content or campaign performance necessary for long-term social media planning.
  • Planable also lacks several automation workflow abilities that help save time and do complex jobs in a few clicks.
  • With limited integration, Planable limits the social media performance as you are expected to switch between platforms to get the work done.

Poss K.

when a post is scheduled, it is quite tricky to make some changes (not always sure which changes cause this), it it requires you to unschedule a post (which sometimes its unclear if certain setting have been retained.

Verified G2 Review

Planable Reviews: In-Depth Features Analysis

Publishing and Scheduling

Smart & Advanced Queueing check
Repeat Posts check
Social Media Calendar check
Auto Publishing from RSS check
Bulk Scheduling check
Post Preview check
AI Assistant check
Support Facebook First Comment check
Support Instagram First Comment check
Support LinkedIn First Comment check
Instagram Collaboration Posts check
TikTok Carousel Posts check
LinkedIn Carousel Posts check
Shorts Scheduling check

Scheduling and publishing abilities are some of Planable’s robust foundation features for social media teams. It offers features that make content management and planning more organized and efficient. Starting from the social media calendar view, it promises a streamlined way to organize posts visually and easily track upcoming content. 

For faster scheduling, planable has bulk scheduling abilities that are a huge time saver, especially for teams managing high content volume. The post-preview ability is also responsible for effective planning with visual intent on each platform.

Planable supports a repeat post feature that helps users recycle high-performing content without manually re-creating posts for greater efficiency. Notability is an AI assistant that aids content generation and ideas and enhances productivity with tools like caption suggestions and post-rewriting.

Planable

However, we couldn’t help but notice the absence of smart queueing and auto-publishing from RSS, which might be critical for users seeking a more automated workflow. Additionally, Planable lacks TikTok and LinkedIn carousel posts and Short scheduling, restricting social media markets from considering it a holistic solution for all their social media needs.

Nat L.

I love that I can take an hour or two and plan the entire month with of content to be posted on my client’s socials. It makes it to easy to do my job. Setting it up is easy to do as well, I prefer the calender view and it allows me to visually see how all the posts are scheduled and lets me fill in the slots where we can benefit from some posting.

Verified G2 Review

Analytics and Reporting

Detailed Social Media Analytics check
Multi-Account Combined Analytics check
Engagement Metrics check
Hashtag Performance Analysis check
Custom Report Builder check
Email PDF Report to Client check
Auto-Schedule Report for Team and Client check
Whitelabel Downloadable Report in PDF Format check

Planable analytical abilities offer a streamlined approach to marketers with essential insights to evaluate content performance. It provides detailed social media analytics for each account, enabling users to monitor engagement metrics.

Planable has basic yet necessary features to help its users understand post-performance. However, its capabilities are sometimes considered limited, restricting the growth of agencies and small businesses. It does not provide combined analytics across multiple accounts or allow custom reports to share the holistic performance of the account with clients. 

However, Planable has fundamental analytics and reporting tools suitable for basic performance tracking for marketers with engagement abilities, helping them understand audience interaction and the ability to refine content strategies accordingly.

Patricia L.

I wish Planable had an insights or analytics feature to save me a great deal in generating reporting for my clients. Other than that, Planable still serves all our social media management needs.

Verified G2 Review

Engagement

Reply to Posts and Comments check
Can Reply to Messages check
Reply to Questions and Reviews check
Can Reply on Visitor Posts check
Unified Social Inbox check
Reply to Stories check

Planable is a social media collaboration and planning tool that streamlines content creation. While it excels in these areas, its social inbox, engagement, and listening capabilities are limited.

Planable does not have a unified social media inbox; it has a notification inbox that consolidates approval request comments, tags, and updates within the platform. This feature helps teams stay informed about internal activities and feedback related to their content. 

With Planable, you cannot directly respond to messages, comments, or reviews from the platform; you must use the native social network for comprehensive audience engagement.

In-depth Social Media Collaboration

Content Approval Workflow check
Per Post Multi-User Collaboration check
Comments on Post check
Access Management check
Free Unlimited Client Onboarding check

Collaboration is one of Planable’s most vital features for streamlining content planning, creation, and approval processes. It offers a user-friendly interface with multiple views for better visual and organizational strategies.

Planable

With effective collaboration, Planable allows team members to engage in real-time discussions by leaving comments directly on posts. It also supports multi-user collaboration on a single post, enabling many to contribute to content. 

A planable approval workflow enhances and promotes structured review and ensures all content meets the necessary standards before publishing. 

Robust access management is another key aspect of Planable. It helps teams maintain content integrity by assigning specific roles and permissions to different team members.

Hannah R.

Makes everything so easy. We love the different views as everyone on the team works differently and has different preferences. The approval process makes it super easy to work with clients and different members of the team.

Verified G2 Review

Ease of Use and Setup

UI/UX Simple & User-friendly
Ease of Setup
Setup Time Required Average

As we have already stated, Planable is a user-friendly tool with an intuitive design, making it accessible to users of varying technical backgrounds. The setup process is straightforward, with users able to create an account, set up a profile, and establish a workspace in minutes.

The platform’s efficiency minimizes downtime, allowing teams to focus on content strategy and quickly establish a collaborative environment for social media management. 

Adam K.

I’ve been extremely impressed with how customizable Planable is! It has solutions for all of our team’s use cases, and in many cases, it even has additional resources that go above and beyond!

Verified G2 Review

Customer Support

Live Chat Support check
Email Support check
Training check
Setup Support check
Dedicated Account Manager check

Planable offers multiple channels to effectively assist users. Its live chat support enables real-time assistance for customers’ immediate concerns. With email support, setup support, and a dedicated account manager, Planable strengthens customers’ areas of concern.

While the absence of phone support may be a limitation for users who prefer direct verbal communication, the available support channels fulfill the customer’s needs.

Pricing and Plans

Free Plan

Free

Per Month
  • 1 User
  • 1 Account

Features

  • 50 total posts
  • + unlimited experience

Basic

$39

Per Month
  • Unlimited Users
  • 1 Workspace

Features+

  • 60 posts/ workspace
  • Unlimited users
  • 4 social pages/ workspace
  • 2 types of approval
  • Feed & Calendar views
  • Analytics add-on available

Pro

$59

Per Month
  • Unlimited Users
  • 1 Workspace

Basic Features+

  • 150 posts/ workspace
  • Unlimited users
  • 10 social pages/ workspace
  • 3 types of approval
  • Feed, Calendar & Grid views
  • Analytics add-on available

Enterprise

Custom

Per Month
  • N/A
  • N/A

Pro Features+

  • Unlimited posts
  • Multi-level approvals
  • Feed, Calendar, Grid & List views
  • Pay by bank/ wire transfer
  • Dedicated account manager
  • Analytics add-on available

Planable’s pricing structure is designed to cater to the needs of a wide range of users, from freelancers to small businesses to larger enterprises. The platform offers flexible pricing through tiered plans to fit the requirements of every industry user.

It has an all-time free plan that is limited to 50 posts per month. Above this is a basic plan that costs $39 per month for one workspace and unlimited users, making it suitable for small teams and businesses. The Pro plan is better suited for bigger teams and agencies, costing $59 monthly for more features than the basic plan. Then, at last, comes the enterprise plan that can be customized according to the user’s needs.

Overall, the pricing is reasonable, given the features the tool offers. However, with the missing social inbox and white-label features, managing complete social media activities from a single platform becomes difficult. This might require adding another tool to your management needs.

Despite all this, Planable will always be a blend of flexibility, affordability, and collaborativeness that streamlines social media management.

Bibiana O.

Planable is quite expensive, and even with the basic plan, some features are still locked. It’s priced higher than other similar apps, which can be frustrating if you’re looking for more affordable options.

Verified G2 Review

Alternatives to Planable

Planable has some great features and abilities in planning and collaboration; however, its lack of a unified social inbox limited advanced analytics, and white label prompted users to seek more versatile Planable alternatives that allow broader abilities.

Suppose you are also among the users needing an alternative to Planable. In that case, we have provided five Planable alternatives below, each offering unique features that may better suit the needs of brands and agencies seeking comprehensive management capabilities.

 
SocialPilot

SocialPilot

Planable

Planable

Agorapulse

Agorapulse

Sprout Social

Sprout Social

Loomly

Loomly

Pricing Starts at $25/Month Starts at $39/Month Starts at $69/Month Starts at $199/Month Starts at $60/Month
Best for Agencies & Small Businesses Mid-sized Businesses Brands & Enterprises Brands & Enterprises Brands & Enterprises
Social Profiles 10 5 10 5 10
Ease of Use
Support
Publishing
Bulk Scheduling 500 Posts 400 Posts 200 Posts 350 Posts 400 Posts
Smart Queues check check check check check
Repeat Post check check check check check
First Comment check check check check check
Audience Targeting check checkOnly LinkedIn check No check
Content Planning & Creation
Content Library check check check check check
Calendar View check
Easy to read
checkComplex check
Complex
check
Overwhelming
checkHard-to-read
AI Assistant check check check check check
Location Tagging check checkOnly Instagram check check check
Holiday Calendar check check check check check
Custom Call-To-Actions check checkOnly Facebook check check check
Instagram Collab Posts check check check check check
Image Editor check check check check check
Engagement
Social Inbox check
Unified inbox
check checkMultiple inboxes checkComplex checkUnorganized
Reply to  Comments check check check check check
Reply to Reviews & Queries check check check check check
Analytics
Detailed Social Media Analytics check
Easy to read
checkOverwhelming check
Complex
check
Complex
check
Complex
Custom Report Builder check check check check check
Post Performance check check check check check
Auto-Schedule Report Sharing to Clients check check check check check
Team and Client Collaboration
Client Management check check check check check
Approval Workflows check
Easy & swift
checkComplex check
Confusing
check
Tracking glitches
check
Missing functions
Per Post Multi-User Collaboration check check check check check
Approval-on-the-go check check check check check
White Labeling
White Label Dashboard check check check check check
White Label Downloadable Report check check check check check
  Try for Free Learn more Learn more Learn more Learn more

If you seek a complete social media management tool compared to Planable, SocialPilot stands out as the top choice. It fills all the voids left behind by Planable and gives even more robust functionalities. 

SocialPilot

SocialPilot is a social media management tool that offers a more comprehensive toolkit and addresses many Planable limitations. For starters, SocialPilot has a social inbox and white-label features that are invaluable for brands prioritizing engagement and client satisfaction. 

Regarding user-friendliness, SocialPilot is designed with an intuitive interface that caters to beginners and advanced users alike. You get bulk scheduling and advanced approval workflow for higher efficiency. 

SocialPilot offers flexible, affordable options that cover many needs for small businesses and agencies. Unlike Planable, SocialPilot supports advanced features at just $30/month without any hidden charges.

In Conclusion

Planable is a user-friendly and straightforward tool offering excellent social media planning, collaboration, and scheduling capabilities. Its amazing visual planning and collaboration features enable you to create and schedule pitch-perfect social media posts for multiple accounts simultaneously.

Planable is a strong contender in the social media management landscape for businesses and agencies focused on efficient planning. Its comparatively impressive pricing structure is flexible for teams of different sizes.

Even though Planable is a useful platform for managing social media, it does have some gaps that prevent it from being an all-in-one solution. As we reviewed Planable for its abilities, we found that various limitations compel users to turn to alternatives that offer a full suite of social media management, like SocialPilot.

Now that we have thoroughly discussed Planable, you are in a more informed position to decide whether or not to go for the platform.

Frequently Asked Questions

What is Planable used for?

Planable is a social media scheduling platform used for creating and scheduling posts for multiple social media platforms from a single dashboard. It offers impressive collaboration features to unite all your team members and clients on a single platform for faster feedback and approval processes.

What are the features of Planable?

Here are some of the notable features of Planable:

  • Social media Scheduling
  • Calendar and Grid View planning
  • Mockup planning
  • Universal content creation
  • Media Library
  • Team and Clients collaboration

Who are the competitors of Planable?

Competitors of Planable include:

  • SocialPilot
  • Agorapulse
  • Sprout Social
  • Loomly
  • Zoho Social
  • Hootsuite
  • Sendible
  • Buffer

About the Author

Picture of Jimit Bagadiya

Jimit Bagadiya