Make Social Media Management Efficient with Planable
Best For : Small Businesses, Agencies, Enterprises
Pricing: $33/mo
How We Analyzed Planable
Our review of Planable is grounded in hands-on testing and real-world application by our in-house social media experts. We explored its core features, like scheduling, analytics, and ad management through live brand accounts to evaluate performance. Additionally, we incorporated insights from trusted third-party sources, including user reviews on G2 and Capterra.
| Number of Reviews (G2) | 830 |
| Overall Star Rating (G2) | |
| Ease of Use | |
| Quality of Support | |
| Ease of Setup | |
| Minimum Pricing | $33/Month |
| Number of Social Accounts | 4 |
| Number of Team Members | 30 |
| Scheduling & Publishing |
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| Analytics |
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| Social Inbox |
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| Collaboration |
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| Whitelabel |
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| Social Listening |
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| Best For | Medium Business, Enterprises, Agencies |
Planable is a pretty handy tool that launched less than 10 years ago, aiming to make social media planning and teamwork easier and less of a headache. What we really like is how intuitive it feels right off the bat — perfect for teams who want their social media process neat and organized without jumping through hoops.
One of the things that stands out when you start using Planable is the feedback and approval flow. You can leave comments directly on posts, and getting approvals feels smooth and quick, way less back-and-forth emails or chats. Plus, they give you four different ways to look at your content: feed, grid, calendar, and list view. We played around with these, and honestly, switching between them makes it super easy to visualize your schedule or see what’s coming up next. For example, the calendar view lets you spot gaps or crowded days right away, while the grid gives you a quick snapshot of how your feed will actually look.
Scheduling feels flexible, too — you can set posts for different platforms without extra fuss, which helps keep your brand consistent everywhere. That’s a big win if you’re juggling multiple accounts.
Another favorite feature, based on what users say, is the approval process. It really cuts down on confusing back-and-forth and saves time. Plus, the analytics they provide are smart but not overwhelming. You get clear engagement numbers that help you see what’s working and what’s not — so your team can focus on what your audience actually loves.
Planable also has this cool social inbox where you can reply to Instagram and Facebook comments and DMs all in one place. We tried it out, and it’s pretty handy to organize conversations by status, react in real-time, and keep your community engaged without jumping between apps.
As for pricing, there’s no free trial, but there is an all-time free plan. After that, their plans start at $33 a month for one workspace covering five accounts — pretty competitive for businesses or agencies. The only downside is it doesn’t have white label options or social listening features, so if you really need those, it might fall short.
Top Rated Planable Alternative
Pros
Bibiana O.
Planable is easy to implement and has become an essential part of my day-to-day tasks as a business owner and social media manager. I like how easy it is to plan posts across different social media platforms like Instagram and Pinterest. It’s great that you can connect multiple accounts, which makes managing everything in one place really convenient.
Cons
Poss K.
when a post is scheduled, it is quite tricky to make some changes (not always sure which changes cause this), it it requires you to unschedule a post (which sometimes its unclear if certain setting have been retained.
| Smart & Advanced Queueing |
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| Repeat Posts |
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| Social Media Calendar |
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| Auto Publishing from RSS |
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| Bulk Scheduling |
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| Post Preview |
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| AI Assistant |
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| Support Facebook First Comment |
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| Support Instagram First Comment |
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| Support LinkedIn First Comment |
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| Instagram Collaboration Posts |
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| TikTok Carousel Posts |
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| LinkedIn Carousel Posts |
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| Shorts Scheduling |
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When it comes to scheduling and publishing, Planable really nails the basics that social media teams need. We found that their features make managing and planning content way more organized and efficient. Take the social media calendar view — it’s super helpful for visually laying out posts and keeping track of what’s coming up without any guesswork.
We also love the bulk scheduling feature. It’s a massive time-saver, especially if you’re handling a ton of content at once. Being able to schedule multiple posts in one go just cuts down the grind. Plus, the post-preview option is great — it lets us see exactly how posts will look on each platform, so we’re confident everything fits the vibe before hitting publish.
Another handy tool is the repeat post feature. We use it to recycle top-performing content without having to start from scratch every time, which definitely ups our efficiency. And then there’s Notability, their AI assistant. It’s like having a content buddy that throws out caption ideas and can even help rewrite posts, making the creative process smoother and quicker.
However, we couldn’t help but notice the absence of smart queueing and auto-publishing from RSS, which might be critical for users seeking a more automated workflow. Additionally it does not support TikTok carousel posts. However, the platform allows users to schedule YouTube Shorts and publish LinkedIn carousel posts.
Nat L.
I love that I can take an hour or two and plan the entire month with of content to be posted on my client’s socials. It makes it to easy to do my job. Setting it up is easy to do as well, I prefer the calender view and it allows me to visually see how all the posts are scheduled and lets me fill in the slots where we can benefit from some posting.
| Detailed Social Media Analytics |
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| Multi-Account Combined Analytics |
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| Engagement Metrics |
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| Hashtag Performance Analysis |
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| Custom Report Builder |
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| Email PDF Report to Client |
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| Auto-Schedule Report for Team and Client |
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| Whitelabel Downloadable Report in PDF Format |
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When we dig into Planable’s analytics, it offers a straightforward way to get the key insights marketers need to track how their content is doing. You get detailed engagement metrics for each account, so it’s easy to keep an eye on what’s resonating.
That said, while Planable covers the basics well, its analytics can feel a bit limited, especially if you’re an agency or a small business looking to scale. For example, it doesn’t combine data across multiple accounts or let you create custom reports to show clients the full picture of performance.
Still, for anyone who needs fundamental analytics to track engagement and understand how their audience is interacting, Planable gets the job done. It helps you tweak your content strategy based on what’s actually working, which is pretty valuable.
Patricia L.
I wish Planable had an insights or analytics feature to save me a great deal in generating reporting for my clients. Other than that, Planable still serves all our social media management needs.
| Reply to Posts and Comments |
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| Can Reply to Messages |
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| Reply to Questions and Reviews |
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| Can Reply on Visitor Posts |
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| Unified Social Inbox |
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| Reply to Stories |
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Planable is great for collaboration and planning, making content creation smoother for teams. But when it comes to the social inbox, engagement, and listening features, it’s a bit limited.
Right now, Planable has a unified inbox for Facebook and Instagram comments, which is pretty handy. We can reply, react, delete, and keep conversations organized by marking them as open, reply later, or done—all without leaving the platform. And the good news? They’re working on adding more platforms, so managing engagement should get even easier.
One thing to note: you still can’t reply to direct messages or reviews from within Planable. For those, you’ll need to jump back into the native social apps to handle the full audience engagement.
| Content Approval Workflow |
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| Per Post Multi-User Collaboration |
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| Comments on Post |
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| Access Management |
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| Free Unlimited Client Onboarding |
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Collaboration is one of Planable’s most vital features for streamlining content planning, creation, and approval processes. It offers a user-friendly interface with multiple views for better visual and organizational strategies.
With effective collaboration, Planable allows team members to engage in real-time discussions by leaving comments directly on posts. We found that it also supports multi-user collaboration on a single post, enabling many to contribute to content.
A planable approval workflow enhances and promotes structured review and ensures all content meets the necessary standards before publishing.
Robust access management is another key aspect of Planable. It helps teams maintain content integrity by assigning specific roles and permissions to different team members.
Hannah R.
Makes everything so easy. We love the different views as everyone on the team works differently and has different preferences. The approval process makes it super easy to work with clients and different members of the team.
| AI Assistant for Content Generation | |
| Caption Suggestions | |
| AI Best Time to Post Suggestions | |
| Idea Generation | |
| Post Rewriting | |
| AI ChatGPT Post Scheduler | |
| Automated Hashtag Recommendations | |
Planable’s AI features really help speed up content creation. The caption generator gives quick ideas from images or topics that just need a bit of tweaking. The post rewriting tool is handy for freshening up drafts without starting over.
The AI also suggests new content ideas based on what we’ve posted before, keeping the creative flow going. Hashtag suggestions are a nice time-saver, helping us reach the right audience.
Planable’s AI assistant is helpful but has its limits. It can get repetitive, offers little customization, and lacks advanced features like predictive best time to post indication and AI-driven scheduling. Often, manual edits are needed to keep content natural. It’s not as powerful as standalone AI tools and struggles with complex topics.
Morgan Ellis W.
The AI tool! Super useful & quick for me to make my captions more concise or punchy and it’s easily editable too if I wanted to change or take a word out of it’s suggestion!
| UI/UX | Simple & User-friendly |
| Ease of Setup | |
| Setup Time Required | Average |
As we have already stated, Planable is a user-friendly tool with an intuitive design, making it accessible to users of varying technical backgrounds. The setup process is straightforward, with users able to create an account, set up a profile, and establish a workspace in minutes.
The platform’s efficiency minimizes downtime, allowing teams to focus on content strategy and quickly establish a collaborative environment for social media management.
Adam K.
I’ve been extremely impressed with how customizable Planable is! It has solutions for all of our team’s use cases, and in many cases, it even has additional resources that go above and beyond!
| Live Chat Support |
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| Email Support |
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| Training |
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| Setup Support |
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| Dedicated Account Manager |
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Planable offers multiple channels to effectively assist users. Its live chat support enables real-time assistance for customers’ immediate concerns. With email support, setup support, and a dedicated account manager, Planable strengthens customers’ areas of concern.
While the absence of phone support may be a limitation for users who prefer direct verbal communication, the available support channels fulfill the customer’s needs.
Free Plan
Free
Per MonthFeatures
Basic
$33
Per MonthFeatures+
Pro
$49
Per MonthBasic Features+
Enterprise
Custom
Per MonthPro Features+
Planable’s pricing structure is designed to cater to the needs of a wide range of users, from freelancers to small businesses to larger enterprises. The platform offers flexible pricing through tiered plans to fit the requirements of every industry user.
It has an all-time free plan that is limited to 50 posts. Above this is a basic plan that costs $33 per month for one workspace and unlimited users, making it suitable for small teams and businesses. The Pro plan is better suited for bigger teams and agencies, costing $49 monthly for more features than the basic plan. Then, at last, comes the enterprise plan that can be customized according to the user’s needs.
Overall, the pricing is reasonable, given the features the tool offers. However, with the missing social listening white-label features, managing complete social media activities from a single platform becomes difficult. This might require adding another tool to your management needs.
Despite all this, Planable will always be a blend of flexibility, affordability, and collaborativeness that streamlines social media management.
Bibiana O.
Planable is quite expensive, and even with the basic plan, some features are still locked. It’s priced higher than other similar apps, which can be frustrating if you’re looking for more affordable options.
Planable packs some solid features for planning and collaboration, but its missing unified social listening, limited advanced analytics, and no white label options have made some users look for more flexible alternatives.
If you’re one of those folks thinking about switching from Planable, no worries—we’ve put together five alternatives that bring different strengths to the table. These options might be a better fit if you’re a brand or agency looking for more all-around social media management power.
 SocialPilot |
Planable |
 Agorapulse |
 Sprout Social |
 Loomly |
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| Pricing | Starts at $30/Month | Starts at $33/Month | Starts at $69/Month | Starts at $199/Month | Starts at $60/Month |
| Best for | Agencies & Small Businesses | Mid-sized Businesses | Brands & Enterprises | Brands & Enterprises | Brands & Enterprises |
| Social Profiles | 7 | 4 | 10 | 5 | 10 |
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| Publishing | |||||
| Bulk Scheduling | 500 Posts | 400 Posts | 200 Posts | 350 Posts | 400 Posts |
| Smart Queues | |
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| Repeat Post | |
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| First Comment | |
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| Audience Targeting | |
Only LinkedIn |
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No | |
| Content Planning & Creation | |||||
| Content Library | |
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| Calendar View | Easy to read |
Complex |
Complex |
Overwhelming |
Hard-to-read |
| AI Assistant | |
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| Location Tagging | |
Only Instagram |
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| Holiday Calendar | |
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| Custom Call-To-Actions | |
Only Facebook |
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| Instagram Collab Posts | |
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| Image Editor | |
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| Engagement | |||||
| Social Inbox | Unified inbox |
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Multiple inboxes |
Complex |
Unorganized |
| Reply to Comments | |
Facebook & Instagram only |
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| Reply to Reviews & Queries | |
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| AI Capabilities | |||||
| GPT Scheduler | |
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| Automated Response | |
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| Caption Generator | |
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| Hashtag Generator | |
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| AI Suggested Best Time to Post | |
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| Analytics | |||||
| Detailed Social Media Analytics | Easy to read |
Overwhelming |
Complex |
Complex |
Complex |
| Custom Report Builder | |
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| Post Performance | |
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| Auto-Schedule Report Sharing to Clients | |
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| Team and Client Collaboration | |||||
| Client Management | |
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| Approval Workflows | Easy & swift |
Complex |
Confusing |
Tracking glitches |
Missing functions |
| Per Post Multi-User Collaboration | |
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| Approval-on-the-go | |
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| White Labeling | |||||
| White Label Dashboard | |
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| White Label Downloadable Report | |
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| Try for Free | Learn more | Learn more | Learn more | Learn more | |
If you seek a complete social media management tool compared to Planable, SocialPilot stands out as the top choice. It fills all the voids left behind by Planable and gives even more robust functionalities.
SocialPilot is a social media management tool that pretty much fills in the gaps where Planable falls short. For example, it has a social inbox and white-label features—both huge wins if you care about engaging your audience and keeping clients happy.
We’ve found SocialPilot super user-friendly, too. Whether you’re just starting out or more experienced, its interface feels smooth and easy to use. Plus, bulk scheduling and an advanced approval workflow help get things done faster.
Another thing we like? SocialPilot offers flexible plans that won’t break the bank—starting around $30 a month—with no sneaky fees. So if you’re a small business or agency looking for more power without the extra cost, it’s definitely worth checking out.
Planable is a user-friendly and straightforward tool offering excellent social media planning, collaboration, and scheduling capabilities. Its amazing visual planning and collaboration features enable you to create and schedule pitch-perfect social media posts for multiple accounts simultaneously.
Planable is a strong contender in the social media management landscape for businesses and agencies focused on efficient planning. Its comparatively impressive pricing structure is flexible for teams of different sizes.
Even though Planable is a useful platform for managing social media, it does have some gaps that prevent it from being an all-in-one solution. As we reviewed Planable for its abilities, we found that various limitations compel users to turn to alternatives that offer a full suite of social media management, like SocialPilot.
Now that we have thoroughly discussed Planable, you are in a more informed position to decide whether or not to go for the platform.
Planable is a social media scheduling platform used for planning, creating and scheduling posts for multiple social media platforms from a single dashboard. It offers impressive collaboration features to unite all your team members and clients on a single platform for faster feedback and approval processes.
Here are some of the notable features of Planable:
Competitors of Planable include:
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