19 Social Media Analytics Tools For Data-Driven Insights

Today’s dynamics of social media is a place where likes and shares don’t tell the full story. Big brands are turning to social media analytics tools to decode what really drives results.

These tools are their favrouit because the track engagement, audience growth, and campaign ROI, the insights backed by data becomes your new strength.

Today we aim to discuss some of the best analytics tools for social media that are focused and versatile for all business types. You can then go ahead and make the best choice for your goals.

Overview of the Top Tools for Social Media Analytics

There is a wide range of tools, from social media schedulers and competitor analytics to social media tracking tools, for diversified insights.

	SocialPilot	Agorapulse	Sprout Social	Hootsuite	Sendible
Pricing	Starts at $30/Month	Starts at $69/Month	Starts at $199/Month	Starts at $99/Month	Starts at $29/Month
Best for	Agencies & Small Businesses	Brands & Enterprises	Brands & Enterprises	Brands & Enterprises	Mid-sized Businesses
Social Profiles	7	10	5	10	6
Ease of Use
Support
Social Media Analytics
Detailed Social Media Analytics	Easy to read	Hard to navigate	Confusing	Complex	Unorganized
In-depth Engagement Tracking	Comprehensive Insights	Confusing	Limited depth	Basic metrics	General overview
Content Performance Analysis	Actionable insights	Less Informative	Overcomplicated	Limited	General
Customizable Data Views	Highly customizable	Rigid	Complicated	Basic options	Confusing
Detailed Follower Insights	Comprehensive	Limited	Limited details	Basic insights	Basic
Hashtag Performance Analysis
Historical Data Access
Post Performance Metrics
Influencer Identification
Automated Insights Generation
Social Media Reporting
Automated Reports	Effortless	Complicated	Slow	Over Complicated	Basic
Other Tool Integration	Seamless	Basic	Manual	Limited	Over Complicated
Customizable Reports	Highly Flexible	Manual	Limited	Basic options	Basic
Multi-account Reporting
PDF Export Options
Auto-Scheduled Reports
Multi-user Rport Access
White Labeling
White Label Dashboard
White Label Downloadable Report
Support
Priority Customer Support	(Call, Chat, Email, and Social Media)	(Delayed responses)	(Email and Chat)
	Try for Free	Learn More	Learn More	Learn More	Learn More

Use these social media analytics and reporting tools to better craft your social media strategy and stay ahead of your competitors.

Best Social Media Analytics for:

Rating:

4.5 (G2), 4.4 (Capterra)

Apps:

Web-version, Android and iOS apps, and Chrome, Firefox and Edge web extensions

Integrations:

Facebook, Instagram, X (Twitter), LinkedIn, TikTok, YouTube, and Google Business Profile

Analytics and Reporting Features:

A dedicated social media management suite of features with analytics and reporting for data-driven decision-making.

About SocialPilot

SocialPilot comes across as one of the most versatile social media analytics tools with adept reporting capabilities. This tool simplifies the tracking of metrics and KPIs for social media campaigns up till individual posts for each of your profiles separately. And if you want to consolidate your digital campaigns across all platforms into one PDF, SocialPilot can do that as well.

Comprehensive Performance Insights

SocialPilot provides social media analytics data, which facilitates users’ understanding of their brand’s performance online. The tool tracks multiple vital metrics for its users, including engagement rates, audience growth, and content reach across multiple social media channels like TikTok, Instagram, Facebook, YouTube, Google Business Profile, Twitter, LinkedIn, etc. The visually dynamic dashboard makes it simple to visualize your brand’s KPIs, giving you a definitive idea about what is working and what needs to be tweaked. These insights enable you to make data-driven decisions that enhance your overall social media presence.

Advanced Audience Analytics

Understanding your audience is crucial for creating content that resonates. SocialPilot offers Advanced Audience Insights that help you delve into your followers’ demographics, interests, and behaviors. By analyzing these metrics, you can tailor your content to meet the needs and preferences of your target audience, resulting in higher engagement and loyalty. This feature is particularly valuable for businesses looking to build a strong and engaged community.

SocialPilot’s newest feature TikTok Analytics offers, deep insights into content performance. You get publishing trends, engagement trends, and impression trends along with the ability to see, download and share report from past few months.

Post-Performance Breakdown

Get a granular view of how each of your posts is performing with SocialPilot’s Post Performance Analytics. This feature allows you to track likes, shares, comments, and other interactions on individual posts. By understanding which types of content drive the most engagement, you can refine your content strategy to focus on what works best. The ability to drill down into post-level data ensures that you can continuously optimize your social media efforts.

Engagement Metrics Analysis

Track and analyze how your audience interacts with your content through SocialPilot’s Engagement Metrics Analysis. This feature provides insights into likes, comments, shares, and overall engagement rates. By understanding how your audience engages with your posts, you can identify the most effective content types and posting times. This information is crucial for creating content that captures your audience’s attention and drives meaningful interactions.

Multi-Platform Insights

Managing multiple social media accounts can be challenging, but SocialPilot simplifies this with its Advanced Reports. You can track and compare performance across different social media platforms from a single dashboard. This unified view helps you identify which platforms are driving the most engagement and which ones need more attention. By having all your data in one place, you can make more informed decisions about where to focus your efforts.

Comprehensive Reporting Tools

SocialPilot’s reporting tools make it easy to create and share detailed reports with your team and clients. These reports include a wide range of metrics and can be customized to highlight the most relevant data. You can create reports from scratch, adding and placing metrics, opting for timeframes and changing elements like titles and logos.

With automated delivery options, you can schedule reports to be generated and sent out regularly, saving time and ensuring everyone stays informed about your social media performance.

SocialPilot Pricing

SocialPilot offers a 14-day free trial and access to all premium features (no credit card required & cancel any time). Choose a plan that fits your needs.

Final Verdict:

SocialPilot provides in-depth and comprehensible insights on overall content performance as well as individual posts. This platform simplifies performance tracking and across multiple and helps users get a clear idea on the effectiveness of their social media strategy.

Additionally, the platform offers branded report sharing, which is ideal for professional presentations. These features, combined with advanced audience analytics and comprehensive automated reporting tools, make SocialPilot an invaluable resource for agencies and SMBs.

Best for:

Ratings:

4.5/5 (G2), 4.6/5 (Capterra)

Apps:

Web-version, Android, and iOS apps

Integrations:

Facebook, Instagram, X (Twitter), LinkedIn, TikTok, and YouTube

Our Experience:

Agorapulse is a reputed company that produces robust social media analytics software that analyzes its performance and monitors online trends. From organic reach to paid content performance and link clicks, Agorapulse goes above what the social media platforms provide natively. The analytics and reporting features make it a good fit for beginners to get a clear picture of overall social media performance.

Agorapulse provides detailed social media analytics that helps users understand the performance of their social media content. Users can track metrics such as reach, clicks, and engagement rates to evaluate which content performs best on each social network.

The platform’s ability to offer insights into both paid and organic reach, as well as total reach, is particularly useful. However, the depth of data might be overwhelming for users who prefer straightforward metrics. Overall, Agorapulse’s analytics feature is robust and aids in making data-driven decisions.

Agorapulse’s reporting tools are designed to help users create presentable, and customizable reports. These reports can highlight top-performing content, team performance, and audience engagement trends.

We found that the ability to schedule and automate report generation is a significant advantage, ensuring that stakeholders receive timely updates. While setting up these custom reports can be time-consuming, the detailed insights they offer are invaluable for assessing your social media strategy and outcomes.

Agorapulse includes a social media ROI feature that helps users measure the business impact of their social media efforts. This feature tracks and analyzes conversions, engagement, and revenue generated from social media campaigns. Understanding which campaigns and channels drive the most leads, sales, and traffic is crucial for optimizing social media strategies.

Pricing:

Final Verdict:

Agorapulse offers a robust set of social media analytics and reporting tools that are beneficial for businesses looking to enhance their social media strategies. However, given the depth of data and potential complexity, users may need to invest time in learning how to fully utilize these features. Overall, Agorapulse’s analytics and reporting functionalities are strong, but the higher-tier pricing plans may be necessary to access all advanced features.

Best for:

Ratings:

4.7/5 (G2)

Apps:

Web-version

Integrations:

Facebook, Instagram, TikTok, X (Twitter), YouTube, and LinkedIn

Our Experience:

Social Status is a dedicated social media analytics tool for agencies and digital marketers who need multi-channel reporting and the ability to white-label and customize their reports to suit different clients. The dashboard contains all the metrics you need in real time for most social channels.

Social Status provides extensive profile analytics for all the major social media networks. This feature goes beyond built-in analytics, offering a consolidated dashboard to track performance metrics across all your social media profiles. We found that the Content Feed supports all media types, displaying post creatives alongside performance metrics in a visually appealing feed. According to us, this makes it easier to analyze post performance without resorting to spreadsheets.

The Ads Analytics feature of Social Status consolidates all Facebook Ads Manager performance data in one place. It supports all 14 Facebook ad objectives and five placements, including Facebook Feed, Instagram Feed, Instagram Stories, Messenger, and Audience Network.

Users can get an aggregate view across all campaigns, drill into key metrics for each campaign, or dive deep into performance metrics at the Ad Set or Ad level.

Social Status’s Competitor Analytics allows users to monitor competitor posts and analyze their social media performance. The Content Feed shows all competitor posts in a rich format, enabling quick assessments of what kind of posts perform best.

Users can sort by engagement rate, interactions, likes, comments, shares, sentiment, or time. We found that this feature helps in benchmarking against competitors and understanding industry trends, though it may require regular monitoring to stay updated.

The Influencer Analytics feature is tailored for brands and agencies working with influencers. It enables the integration of influencer posts and Instagram Stories performance into a centralized platform, providing a complete picture of social ROI. Users can connect with influencers on Facebook, Instagram, TikTok, X (Twitter), or YouTube. In our opinion, this feature simplifies reporting on influencer campaigns, making it easier to measure their impact.

Social Status offers comprehensive reporting tools that support multiple formats, including CSV, XLSX, PDF, PPTX, and Google Slides. The platform allows users to create multi-channel reports that showcase the aggregate value of all social media channels, social campaigns, and paid activity. Reports can be customized and automated, saving time.

Pricing:

Final Verdict

Social Status is one of the more focused social media analytics and reporting tools covering various categories, offering valuable metrics for making data-driven decisions. The tool’s dashboard is quite aesthetic, although users may need to invest time in learning how to fully utilize these features due to their potential complexity. Overall, Social Status’s analytics functionalities are strong, but some of the advanced features are locked under the highest pricing plans.

Best for:

Ratings:

4.5/ 5 (G2), 4.7/ 5 (Capterra)

Apps:

Web-version, Android and iOS apps

Integrations:

All social media networks

Our Experience:

Google Analytics is a popular way to track social media campaigns and even helps you measure social performance. But is Google Analytics actually a social media tool?

Google Analytics is often viewed as an SEO analytics tool. However, it is also one of the most valuable social media reporting tools for analyzing social media traffic trends. We found that this tool is designed to help businesses understand user behavior, track marketing campaigns, and optimize their online presence.

Google Analytics’ Explorations feature allows users to access, organize, and visualize their data according to their specific business needs. This feature enables deeper, custom analysis without the limitations of predefined reports. Users can run detailed analysis and share insights with other users, facilitating collaboration and informed decision-making. While this feature is powerful, we found it requires a good understanding of data analysis to be used effectively.

The reporting and dashboard and its capabilities of Google Analytics provide users with a comprehensive view of their social media and web performance. Customizable dashboards allow users to track key metrics in real-time, while automated reporting ensures stakeholders stay informed. This ability to tailor reports to specific needs and automate their distribution is a significant advantage.

Google Analytics offers robust audience insights, helping users understand their social media target audience better. This feature includes demographic data, interests, geographic locations, and behavior patterns. By leveraging these insights, businesses can tailor their social media strategies to better engage their target audience.

We found that while the depth of information is impressive, it may be overwhelming for users who are not accustomed to handling large datasets. Nevertheless, the audience insights provided by Google Analytics are invaluable for refining social media marketing strategies.

The campaign tracking and attribution features in Google Analytics enable users to measure the effectiveness of their social media campaigns. By tracking various marketing channels, users can see how social media efforts contribute to overall marketing goals. This includes understanding the customer journey and identifying which social media channels drive the most conversions. Overall, campaign tracking and attribution provide essential insights for maximizing ROI.

Pricing:

Final Verdict:

Google Analytics offers a set of social media analytics tools that are particularly useful for businesses looking to integrate web and social media analytics into a single platform. However, given the complexity and depth of data, users may need time to fully utilize these features. Overall, Google Analytics’ analytics functionalities are strong, but the advanced nature of the tool may be more suited for users with technical expertise and larger teams.

Best Social Media Analytics App for:

Ratings:

4.5 star on G2 & 4.4 star on Capterra

Apps:

Android and iOS Mobile App and Web Version.

Social Media Platforms Supported:

Facebook, Instagram, LinkedIn, X (Twitter), YouTube, Threads, Pinterest, and TikTok.

Our Experience:

Sprout Social is one of the most comprehensive and easiest to use platforms we’ve tested. From real-time analytics to audience insights, it’s built to help brands grow faster and smarter across social channels.

Sprout’s analytics dashboard feels like a command center for your social presence. It aggregates data from Facebook, Instagram, Twitter (X), LinkedIn, TikTok, and Pinterest. As soon as you log in you’re greeted with real-time performance metrics—engagement rates, reach, clicks, video views—all visualized in clean, interactive charts.

A lot of social media analytics platforms give you data. Sprout Social helps you understand behavior. Their engagement reports dive deep into how your audience is interacting with your content—not just likes and shares, but comment sentiment, response rates, and even average reply times.

One of Sprout Social’s most underutilized features is their competitive analysis tools. You can add competitor profiles and benchmark your performance across various KPIs like follower growth, engagement rate, and content frequency.

Sprout also offers social listening tools (as part of a higher tier plan) that go beyond your own data. You can track brand mentions, keywords, sentiment and even industry trends in real time. While this isn’t purely “analytics” in the traditional sense, it adds a layer of proactive insight that most basic analytics platforms don’t.

Pricing and Plans

Overall Verdict:

What really sets Sprout Social apart is the depth of detail and flexibility it offers. That means actionable insights and customized reporting you just can’t find elsewhere. Yes, that comes at a cost—and requires some time to learn the ropes. But when you do, you’ll see the payoff: strategies that are smarter, content that resonates and audiences that are more engaged.

Best for:

Ratings:

4.7/ 5 (G2), 4.8/ 5 (Capterra)

Apps:

Web-version

Integrations:

Twitter/X, LinkedIn for Business, Meta for Business, Instagram and more.

Our Experience:

AgencyAnalytics is a social media analytics tool with marketing features. It is good for agencies looking for automated reports and staff management for better workflow. Other marketing features, like SEO, also help agencies improve their marketing efficiency and save time. With various smart integrations, it supports agencies in their marketing activities.

AgencyAnalytics automates the creation of marketing reports, saving significant time for agencies. The platform supports automated reporting for SEO, PPC, social media, and more. Users can generate reports that highlight key metrics and provide actionable insights. Reports can be scheduled to be sent to clients daily, weekly, bi-weekly, monthly, or quarterly. In our opinion, the automated reporting feature is highly efficient.

The platform offers customizable marketing dashboards that transform complex data into clear, actionable insights. These dashboards can be tailored to display the most important digital marketing metrics, helping agencies optimize campaigns and identify growth opportunities. We found that the ability to create and clone report templates streamlines client onboarding and improves client retention.

AgencyAnalytics includes a white label reporting feature, allowing agencies to brand their reports and dashboards with their own logo and design elements. This feature is useful for presenting a professional image to clients. Users can set up custom user permissions to give clients and staff access to live dashboards 24/7.

The platform goes beyond traditional SEO tools by integrating with over 80 data sources, including Google Analytics, Search Console, social media platforms, and more. This comprehensive integration enables the creation of end-to-end reports that showcase the full spectrum of a website’s performance. We found that these integrations are crucial for providing a holistic view of marketing efforts, although setting up and managing multiple integrations may require technical expertise.

Pricing:

Final Verdict

AgencyAnalytics provides in-depth social media analytics and reporting tools that are beneficial for marketing agencies. The platform’s automated reporting, custom dashboards, white label features, and extensive integrations offer valuable insights for optimizing marketing strategies. The pricing plans vary, with advanced features like white label reporting available in higher-tier plans, which may be more suited for larger agencies. Overall, AgencyAnalytics is a strong tool for agencies looking to enhance their reporting capabilities and client communication.

Best for:

Ratings:

4.3/ 5 (G2), 5/ 5 (Capterra)

Apps:

Web-version

Integrations:

Facebook, Instagram, X (Twitter), LinkedIn, YouTube, and TikTok

Keyhole can provide real-time performance analysis of the industry. It’s one of the best social media analytics tools on the market, helping brands understand which hashtags are trending among followers. We found that it offers a range of features focused on tracking, analyzing, and optimizing social media performance.

Keyhole provides tracking capability across major platforms to monitor performance metrics like engagement, reach, and follower growth. This paints a very clear picture of how each profile is performing. The platform also offers insights into top posts, influencers, and geographic distribution of audience. In our opinion, while the profile analytics feature is comprehensive, it may require some initial setup to tailor the tracking to specific business needs.

The social listening tools in Keyhole support a wide array of platforms, allowing users to monitor brand mentions, track relevant conversations, and sentiment in real-time. You can also keep an eye on all the relevant keywords in your industry to be up to date with all the current trends. This provides valuable insights into how their brand is perceived online, helping to effectively avert negative sentiment build-up or a PR crisis. While the volume of data can be substantial, effective filtering options help manage it.

Social media reporting tools and functionalities in Keyhole are designed to provide actionable insights and shareable data. Users can create custom reports that highlight key performance metrics and present them in a visually appealing format. Reports can be scheduled to be generated automatically, ensuring stakeholders receive timely updates.

The ability to tailor reports to specific needs and automate their distribution is a significant advantage in keeping stakeholders informed. Hence the reporting tools significantly enhance data visualization and client communication.

Keyhole’s influencer marketing platform helps brands discover relevant influencers and track the performance of influencer campaigns. Users can generate customizable reports to demonstrate the ROI of their influencer marketing efforts. We found that this feature saves time and provides clear, visual data that is easy to share with teams and stakeholders. While it simplifies influencer management, users may need to ensure that the metrics align with their specific campaign goals.

Keyhole’s Historical Insights feature is undeniably useful, offering access to a decade’s worth of social media data. It enables brands to identify trends, understand market shifts, and make informed strategic decisions. However, while the depth of data and potential for uncovering patterns is impressive, one might find the extensive historical data somewhat overwhelming to navigate.

However, for those willing to invest the time, it transforms past data into actionable insights, giving brands a competitive edge. This makes Keyhole one of the more insightful social media analysis tools, albeit requiring significant effort to fully utilize.

Pricing:

Final Verdict

Keyhole no doubt is a good fit for people looking for an all-encompassing social media analytics software for data-digging. Its comprehensive features can help you monitor ongoing campaigns, gather influencer data, track hashtags, conduct market research, and more. The pricing plans, however, do raise a problem as they are structured in a way that users can’t access all functionalities of the tool. To get the whole scope of Keyhole, you will have to spend a considerable amount which is difficult for smaller clientele.

Best for:

Ratings:

4.8/ 5 (G2), 4.4/ 5 (Capterra)

Apps:

Web-version

Integrations:

Facebook, Instagram, LinkedIn, YouTube, TikTok and more.

Our Experience:

DashThis is a dashboard-based social media reporting software offering insights into performance. Using this tool, you can understand how your social media campaigns are doing on which platforms. Popularly used by big marketing agencies and enterprises, this tool has features like client collaboration and team integration, custom dashboards, and in-depth analytics.

DashThis offers automated reporting that integrates data from over 30 marketing platforms, including Facebook, Google Ads, TikTok Ads, and HubSpot. Users can create dashboards that update automatically, minimizing manual data entry. The platform also provides customizable templates for SEO, PPC, social media, and more, making it easy to set up tailored dashboards quickly. These features significantly enhance efficiency, though initial setup is required to ensure accurate data flow. Overall, DashThis simplifies and standardizes the reporting process.

The platform supports a wide range of integrations, allowing users to combine data from different marketing tools into a single dashboard. This includes custom data imports via CSV files, ensuring all relevant data can be included in the analysis. We found that the ability to integrate data from multiple sources without needing separate dashboards for each tool simplifies the reporting process and provides a comprehensive view of marketing performance. However, managing multiple integrations may require some technical expertise on the user’s part.

DashThis offers extensive white-label and customization options for users with 10 or more dashboards. This feature allows agencies to fully brand their dashboards with their own logos, client logos, and preferred color schemes. In our opinion, this enhances the professionalism of reports presented to clients.

Despite the setup being time-consuming, the white-label capabilities add significant value for agencies seeking to present a cohesive brand image.

Pricing:

Final Verdict:

DashThis is a robust tool for marketing analytics and reporting, offering automated reporting, extensive integrations, and customizable dashboards. The platform’s ability to integrate data from multiple sources and its white-label options make it a valuable asset for agencies and businesses. However, advanced features such as white-label and customization options are available only in higher-tier plans, which might be more suitable for larger organizations.

Best Social Media Analytics Platform for:

Ratings:

4.5 star on G2 & 4.5 star on Capterra

Apps:

Android and iOS Mobile App and Web Version.

Social Media Platforms Supported:

Facebook, Instagram, LinkedIn, X (Twitter), YouTube, Pinterest, Google Business Profile, Shopify, Threads, Mastodon, and TikTok.

Our Experience:

After spending time with Buffer, we can say—it hits the sweet spot between usability and value, especially for growing brands and content teams who want simplicity without complexity.

Buffer impresses with how clean and simple the analytics dashboard is. Instead of drowning in vanity metrics, Buffer cuts to the chase: engagement rate, impressions, reach, clicks, and follower growth. Everything is broken down by post type (video, image, carousel) and you can filter by date ranges for specific campaign analysis.

The Best Time to Post tool looks at engagement trends and audience activity patterns per channel. We tested this on Instagram and Facebook and honestly, it took so much guesswork out of our schedule. It doesn’t just suggest a generic “Wednesday at 3PM”—it gives you engagement rates by day and hour plus breakdowns by post type and frequency.

Building reports on Buffer feels like working with Canva. It’s visual, it’s drag-and-drop and honestly—it makes exporting reports to stakeholders a breeze.

Pricing and Value

Overall Verdict:

If you’re looking for a simple, visually-driven social media analytics tool that gets the basics right without overwhelming you, Buffer is worth considering. It’s not the most advanced tool out there but its strength is in its simplicity. For creators, solopreneurs and growing businesses, Buffer gives you exactly what you need: clean reports, smart post timing suggestions, multi-channel performance insights and audience analytics—all without needing a data scientist.

Best for:

Ratings:

4.2/ 5 (G2), 4.4/ 5 (Capterra)

Apps:

Web, iOS, and Android versions

Integrations:

Facebook, Instagram, X (Twitter), TikTok, LinkedIn, YouTube, and Pinterest

Since its arrival, Hootsuite has been serving users as an all-rounder solution for all things social media. It not only schedules content but also helps you monitor the analytics of their performance at the same time. It monitors important KPIs of your posts, such as engagement metrics, and provides multiple reporting options.

Hootsuite’s analytics capabilities cover a broad range of social media metrics across all major platforms. Users can track key metrics such as reach, engagement rate, impressions, video views, new followers, profile visits, reactions, website clicks, daily engaged users, and much more. A tracking this detailed helps users understand their social media performance minutely.

Only thing to remember is that you have to pinpoint and focus on the metrics most relevant to you. Advanced analytics features are available in higher-tier plans, offering more in-depth insights.

Powered by Talkwalker, Hootsuite’s social listening capabilities allow users to track brand mentions, reviews, and relevant conversations across social media, blogs, forums, review websites, etc. This helps users measure brand popularity, audience perception, customer opinions, and demands. The information gathered can be used to refine social media marketing strategies and improve customer engagement. Social listening features are included in more advanced pricing plans, making them accessible to users who invest in higher tiers.

Hootsuite helps determine the best times to post for separate social media accounts. The “best time to publish” feature in Hootsuite Analytics offers a heatmap showing when most followers are online, helping users schedule posts for maximum engagement. Additionally, the Hootsuite Composer recommends optimal posting times when scheduling posts, boosting its potential visibility. Surprisingly, users in lower-tier plans also have access to advanced scheduling recommendations.

Pricing:

Final Verdict

Hootsuite offers a robust set of analytics, social listening, and scheduling tools that are beneficial for optimizing social media strategies. The main dashboard is loaded with capabilities for monitoring engagement on multiple social media platforms. The availability of advanced features, however, varies across pricing tiers, with more in-depth analytics and reporting tools accessible in higher-tier plans. However, some may find its plan out of budget and therefore we have made a separate blog listing alternatives to Hootsuite.

Best for:

Ratings:

4.6/ 5 (G2), 4.4/ 5 (Capterra)

Apps:

Web version

Integrations:

Facebook, Instagram, X (Twitter), TikTok, LinkedIn, and YouTube

Our Experience:

As the name suggests, Rival IQ is a social media analytics tool specializing in competitor analysis. The tool also analyzes your brand’s performance on multiple social media platforms. Its robust competitor benchmarking allows marketers to understand their clients’ social stats compared to their competitors.

Rival IQ boasts of social media reporting tools that provide detailed follower, profile, and post engagement data. Users can track and measure metrics from their own social handles as well as those of their competitors. The platform’s customizable reports and dashboards help present insights in a comprehensible manner for users. This allows users to analyze engagement rates, track the success of social media campaigns, and compare performance metrics across different social platforms.

Use cases include tracking monthly social media growth, analyzing the effectiveness of campaigns, and generating presentable reports for stakeholders.

The influencer tracking feature in Rival IQ helps users discover new influencers by searching topics, keywords, and hashtags on Twitter and Instagram. This feature simplifies the process of identifying potential influencers and tracking their activities, enabling businesses to expand their reach and engagement. With Rival IQ’s social search tools, users can quickly uncover new influencers, related hashtags, and popular content, which is particularly useful for launching influencer marketing campaigns.

While managing influencer relationships requires manual effort, we observed that you can easily track influencer performance over time. This ensures that their collaborations yield the desired engagement and reach.

Rival IQ’s hashtag analytics allow users to optimize their social media campaigns by tracking key metrics like post counts, engagement, and company usage of hashtags. Users can see which brands are using popular hashtags and analyze individual posts to determine the most effective hashtags for their campaigns. This feature is particularly useful for refining hashtag strategies, increasing campaign effectiveness, and enhancing brand visibility.

Pricing:

Final Verdict

Rival IQ is a robust tool for social media analytics, offering detailed channel analytics, reporting, influencer tracking, hashtag analytics, and comprehensive channel analytics. The platform is extensive at analyzing competitive performance, which helps users optimize their social media strategies. Rival IQ’s pricing plans vary, but even the lowest tier plan costs quite a lot.

Social Media Analytics Tool for:

Ratings:

4.6 on G2 & 4.9 on Capterra

Apps:

Android and iOS Mobile App and Web Version.

Social Media Networks Supported:

Facebook, Instagram, LinkedIn, X (Twitter), YouTube, and TikTok.

Our Experience:

After testing and working across Socialinsider features for a few weeks we found this tool to be a solid beast, especially for teams looking to level up their performance and competitor benchmarking.

Socialinsider’s competitive analysis suite is hands down one of its strongest features—and probably the one you’ll use the most. It lets you track how your brand stacks up against direct and indirect competitors across Facebook, Instagram, LinkedIn, Twitter, TikTok and YouTube.

What blew us away was the Benchmarking Reports feature. You can group competitors, tag campaigns and compare similar content pillars to see what’s driving engagement in your industry.

This is where Socialinsider flexes its AI-powered segmentation muscles. The Content Pillar Analysis automatically clusters your posts by themes—without you having to tag anything manually. You can for example see how all your “behind-the-scenes” content performs vs your “educational” or “promotional” posts across platforms.

Socialinsider solves that. Their custom dashboard builder is super flexible. You can drag and drop widgets to show exactly what matters to your client or your boss—whether it’s Instagram reach trends or LinkedIn engagement growth.

Pricing and Value

Overall Verdict:

Socialinsider is particularly strong for brands that care about competitor benchmarking and want more than surface level data. Unlike some tools that just show you a bunch of charts, Socialinsider helps you interpret them, optimize strategy and report like a pro.

Best For:

Ratings:

4.4/5 (G2) & 4.5/5 (Capterra)

Apps:

Web-version

Integrations:

Instagram, LinkedIn, X (Twitter) & Facebook

Our Experience:

As a social media manager, you can integrate HubSpot’s Social Media Marketing Software into your workflow. The social media analytics feature can become a cornerstone of your social growth strategy. You’ll be impressed by the depth of insights available at your fingertips.

The dashboard will give an overview of your performance across social platforms. You can easily track engagement rates, follower growth, and post reach. What truly stood out was the ability to link these metrics directly to your CRM data. This connection lets you see how social interactions translate into customer behavior and sales.

You’ll find yourself spending less time compiling reports and more time analyzing trends. The ROI tracking feature was particularly eye-opening. With HubSpot’s Social Media Marketing Software, you can quantifiably demonstrate the value of our social media efforts to stakeholders.

The content calendar made scheduling a breeze, ensuring consistent posting across all our channels. However, I did encounter a slight learning curve when setting up custom reports.

One feature you’ll particularly appreciate is the keyword monitoring. It lets you stay on top of brand mentions and industry trends, helping us craft more relevant content.

While the tool excels in many areas, I wish it offered more advanced sentiment analysis capabilities. Additionally, expanding support for emerging social platforms would be beneficial.

Lastly, HubSpot’s social media analytics can significantly streamline your operations and improve your strategic decision-making. It can become an indispensable part of your marketing toolkit, providing valuable insights that can drive your social media success.

Pricing:

Final Verdict

HubSpot’s Social Media Marketing Software offers a powerful solution for businesses looking to streamline their social presence. With robust analytics, time-saving features, and CRM integration, it’s a game-changer for social media management. While there’s room for improvement in some areas, the benefits far outweigh the drawbacks. If you’re struggling to manage your social media effectively, HubSpot’s tools are definitely worth exploring.

Best For:

Ratings:

4.5/5 (G2), 4.6/5 (Capterra)

Apps:

Web, iOS, and Android versions

Integrations:

Instagram, Facebook, LinkedIn, and YouTube

Our Experience:

Sendible is one of the popular social media reporting tools primarily meant for larger agencies and teams. This is one of those social media analysis tools that has built-in features like content planning, publishing automation, and collaboration. This social media audit tool focuses on simplifying and collating performance reports from multiple channels into a single dashboard. This makes keeping an eye on the overall performance of a brand on social media fairly streamlined.

Sendible provides comprehensive social media analytics that covers a range of metrics. Key features include engagement insights, audience growth, reach and impressions, profile and post-performance, sentiment analysis, and competitor benchmarking. These features allow users to track and measure the effectiveness of their social media campaigns across multiple platforms.

We found that detailed insights into post performance and optimal posting time suggestions are particularly useful for refining content strategies. Additionally, the platform’s ability to provide real-time data helps businesses stay on top of their social media performance.

The automated reporting capabilities in Sendible are designed to save time and ensure consistency. Users can create custom report templates, and schedule reports to be sent out automatically. Notable features include white-label reports, branded cover pages, and a drag-and-drop report builder. Reports can be exported in PDF format and cover multiple social media platforms, providing a comprehensive overview of performance.

The automated email distribution and real-time data updates are valuable for keeping stakeholders informed. The customizable metrics and client access links enhance the flexibility and usability of the reporting tool, although setting up these reports initially can be somewhat time-consuming.

Pricing:

Final Verdict

Sendible’s detailed metrics, customizable reports, and automated reporting capabilities offer an in-depth understanding of the effectiveness of your social media strategies. However, it being a versatile tool, its analytics features do not delve deep enough to give insights native social medial networks do not provide. If you need a dedicated analytics, Sendible might not be able to provide you with detailed enough metrics to qualify.

Best Social Media Analytics Software for:

Ratings:

4.5 on G2 & 4.4 on Capterra

Apps:

Android and iOS Mobile App and Web Version.

Social Media Platforms Supported:

Facebook, Instagram, LinkedIn, X (Twitter), and TikTok.

Our Experience:

Here’s how Iconosquare stacks up in analytics, automation and competitive intelligence in our experience.

One of the best features of Iconosquare is the Custom Dashboard Builder which is super easy to use. Unlike tools where you’re stuck with rigid layouts, Iconosquare lets you drag and drop 100+ metrics, visual graphs and platform specific KPIs into your dashboard. Whether you want to see engagement by post type, audience growth or best posting times, it’s all there.

Social media analytics tools need more than just internal metrics. Iconosquare’s Competitor Benchmarking gives you a look into how your brand compares to similar profiles. We monitored 10 competitors and could see their post frequency, engagement rate, follower growth — all in real-time.

Although it’s primarily an analytics tool, Iconosquare’s Publishing & Scheduling surprised us. It’s not just “schedule and forget” — you can schedule based on previous post performance and engagement trends. The Best Times to Post feature isn’t generic; it adapts to your audience behavior.

The Automated Reporting is a gem. We scheduled weekly reports with selected metrics and they arrived in our inbox in PPT format. Reports are white-labeled too — perfect for agencies or freelancers presenting to clients.

Pricing and Value

Overall Verdict:

Iconosquare isn’t just another analytics tool — it’s like having a mini insights team in your dashboard. From granular content breakdowns to slick auto-generated reports, it ticks all the boxes a social media manager or strategist could want. But if you want clean data, beautiful reports and insights that actually influence your content decisions, this tool is a no-brainer.

Best For:

Ratings:

4.3/5 (G2), 4.7/5 (Capterra)

Apps:

Web version

Integrations:

Instagram, Facebook, X (Twitter), TikTok, Pinterest, and YouTube

Our Experience:

Mention is another social media analytics tool that monitors keywords, does competitive analysis, and finds relevant influencers in your niche. It aims to help businesses track brand mentions, analyze sentiment, identify influencers, and schedule social media content. The tool offers a range of features tailored to optimize social media strategies and improve online presence.

Mention’s monitoring tool offers comprehensive insights, analyzing mentions from over 1 billion sources daily. Track brand mentions, industry activities, and emerging trends in real-time, collecting mentions from up to two years in the past. The tool features assisted query creation for precise results, sentiment analysis, and daily AI-generated summaries. Monitor web sources, social media, radio, and TV channels. With seamless integrations like Slack and Zapier, users can receive real-time updates and alerts, ensuring they stay informed and proactive.

Mention’s analytics tool provides in-depth insights into brands, markets, competitors, and trends. Users can analyze mention volume, engagement rates, and identify key influencers across multiple channels like online press, blogs, forums, social media, and review sites. The platform supports comparative reports to track competitors’ influence and audience sentiment, helping businesses gain a competitive edge. Reports can be customized with visualizations, white-label options, and exported in various formats for easy sharing and collaboration.

The platform offers various report types, including social listening and market trends, comparative reports, and social analytics. These reports help in driving marketing strategy, product development, and business decisions by providing comprehensive analyses of brand health, strengths, weaknesses, and market opportunities. The platform’s goal-focused reports enable users to evaluate campaign success, track competitor activity, and identify new market opportunities. Reports can be tailored to specific needs and shared across the organization to inform actionable insights.

Pricing:

Final Verdict

Mention is a social media analytics software that provides robust social media monitoring, listening, analytics and now comes with publishing features as well. Despite the multitudes of features, lower tiered plans do not cover some of the important social media platforms which might be a problem for small to medium businesses who want an omnipresent social network coverage. Also, given the breadth of features, users may need time to fully utilize all of them.

Best For:

Ratings:

4.6/5 (G2), 4.7/5 (Capterra)

Apps:

Web version, Android and iOS apps

Integrations:

Facebook, Instagram, X (Twitter), Linkedin, Quora, Youtube, TikTok, Twitch, and more.

Our Experience:

Brand24 is one of the social media analytics tools popular for its data collection capabilities that helps you improve your social media presence. It offers features like competitive analysis, tracking campaign analytics, overall social media content performance, and an overview of audience growth rate. Its features are designed to provide real-time data and comprehensive reports, making it suitable for brands looking to improve their online presence and reputation management.

Brand24 provides extensive monitoring capabilities, allowing users to track mentions of their brand across social media, blogs, news sites, and forums. Notable features include the mentions feed, which enables real-time tracking and engagement with discussions relevant to your business. Discussion volume chart helps identify sudden changes in conversation volume, allowing users to spot potential issues before they escalate. These features are essential for businesses aiming to stay ahead of their competitors and respond promptly to online conversations.

Brand24’s Influence Score feature helps users pinpoint key industry influencers, enabling informed decisions about potential partnerships. The Sentiment Analysis feature categorizes mentions as positive, negative, or neutral, providing a deeper understanding of customer attitudes and highlighting areas that may require immediate attention. These tools are particularly useful for improving customer engagement by identifying influential voices and monitoring public sentiment.

The platform offers customizable alerts to ensure users are the first to know about changes in the volume of discussions around their brand. Users can receive email or in-app notifications about significant mentions, such as negative comments from high-traffic blogs. The data exporting feature allows users to turn their data into automated PDF reports, .xls files, and infographics, making it easy to share insights with stakeholders and use the data outside the tool. These features ensure that critical information is always accessible to all involved parties.

The Filtering feature in Brand24 allows users to narrow down results to focus on the most important data. Users can filter mentions by source, sentiment, number of visits, and other criteria to ensure users can quickly and efficiently access the most relevant information, improving decision-making and strategic planning.

Pricing:

Final Verdict

Brand24 is one of most insightful social media reportng tools, offering real-time data, influencer tracking, sentiment analysis, and customizable alerts. Users can make varied use of the tool including managing brand reputation, market research, competitive analysis and much more. Brand24’s varied pricing plans cater to different business needs, but all the plans are on the higher spectrum. A lot of the vital features are limited to the Pro and Enterprise plans including influencer research and AI capabilities, etc, which makes it difficult for users ona tight budget to leverage Brand24 fully.

Best For:

Ratings:

4.5/5 (G2), 4.4/5 (Capterra)

Apps:

Web version

Integrations:

Facebook, Instagram, X (Twitter), Linkedin, Youtube, TikTok, Pinterest, and more.

Our Experience:

Whatagraph is a user-friendly platform designed for monitoring and reporting on marketing performance. It allows marketing teams to consolidate data from various channels, organize it effectively, and transform it into insightful dashboards and reports. The platform streamlines performance measurement, tracking, and reporting, saving significant time and improving efficiency for marketing teams.

Whatagraph supports a wide range of data integrations, allowing users to connect various marketing data sources into one platform. This feature includes integrations with social media platforms, PPC, SEO tools, email marketing services, and more. The ability to pull data from multiple sources into a unified dashboard simplifies the process of tracking and analyzing marketing performance.

Whatagraph’s organizational tools allow for easy categorization and segmentation of data, making it simple to find and analyze specific metrics. This ensures users can manage and access their information efficiently and make subsequently informed decisions.

The platform transforms raw marketing data into visually appealing reports through powerful visualization tools. Users can create custom dashboards highlighting key performance indicators and trends using charts, graphs, and infographics. Additionally, Whatagraph simplifies data sharing, allowing quick report generation and distribution in various formats (PDF, PPTX, XLS). With automated report distribution, it ensures timely updates for team members and stakeholders, enhancing communication of marketing performance across the organization.

Whatagraph offers seamless integration with Google BigQuery, enabling users to transfer and analyze large datasets with ease. This integration allows for advanced data processing and storage, making it suitable for businesses with extensive data requirements. The ability to move marketing data to BigQuery ensures that users can leverage powerful analytics capabilities and gain deeper insights into their performance.

Whatagraph provides a variety of customizable report templates, catering to different marketing needs. These templates include options for tracking social media performance, PPC campaigns, SEO results, and more. Users can tailor the templates to fit their specific requirements, ensuring that the reports highlight the most relevant data.

Pricing:

Final Verdict

Whatagraph is a comprehensive tool for data integration, organization, visualization, and sharing. Its features are beneficial for businesses looking to streamline their marketing data management and enhance their reporting capabilities. Whatagraph’s varied pricing plans mostly are inclusive of all the vital features available to users. Even though the overall cost of the tool is high, being on the lower tiers gives users the benefit of most of the advanced capabilities which is not always the case with analytics tools.

Best For:

Ratings:

4.3/5 (G2), 4.3/5 (Capterra)

Apps:

Web version

Integrations:

Facebook, Instagram, X (Twitter), YouTube, and many more.

Our Experience:

Talkwalker is another reporting software that offers free, unlimited searches for hashtags and keywords for all major social media platforms. It is primarily designed for organizations looking to drive loyalty, attract new customers, and outperform competitors by providing actionable insights from social and consumer data. Talkwalker supports strong marketing strategies, product development, and consumer engagement, while aiding in reputation management and crisis mitigation.

Talkwalker’s social listening platform offers extensive coverage, monitoring 30 social networks and 150 million websites globally. It uses advanced Boolean catalogs and AI assistance to filter relevant data, providing actionable insights. Features include sentiment analysis to gauge customer emotions, influencer identification to boost brand reach, and visual analysis to understand audience preferences in imagery and videos.

Talkwalker’s media monitoring tool provides real-time tracking across news, blogs, print, broadcast, and social media. It offers comprehensive media coverage, custom scoring for performance evaluation, and real-time alerts for key updates. The tool also integrates with other platforms, enabling a consolidated view of media performance and sentiment analysis for understanding brand perception.

Talkwalker’s social benchmarking feature allows businesses to compare their social media performance against competitors and industry standards. It includes benchmarking by sentiment, social channel, and audience, providing insights into strengths, weaknesses, and areas for improvement. This helps businesses refine their strategies to outperform competitors and better engage their target audience.

Talkwalker’s audience insights tool offers advanced analytics to understand audience interests, demographics, and behaviors. Features include built-in audience libraries, AI-powered audience clustering, and audience comparisons. These insights help tailor content and campaigns, improve customer targeting, and enhance brand advocacy.

The customer feedback analytics feature gathers reviews from Google My Business and other sources, providing insights into customer opinions at local, regional, and global levels. This tool helps businesses enhance customer experience by understanding consumer feedback, especially useful for businesses with a wide geographic presence.

Pricing:

Final Verdict

Talkwalker offers a suite of powerful tools for social listening, media monitoring, and analytics. Its features are beneficial for businesses looking to gain deep insights into their market, track brand performance, and enhance their marketing strategies. However, Talkwalker heavily relies on internet-based data, which may not cover consumer insights. The generated data requires complex understanding, which is usually lacking without proper training.

Built-In Native Social Media Analytics Tools

You know social media platforms like Facebook, Instagram, Twitter etc provide basic analytics variables to their users with built in dashboards which act as free social media analytics tools.

1. Facebook Insights:

Provides data on page performance, audience demographics, and engagement metrics.​

Key Features:

• Page views and likes​
• Post reach and engagement​
• Audience demographics​
• Video performance​
• Actions on page​

2. Instagram Insights:

Available for Business and Creator accounts, offering data on content performance and audience interaction.​

Key Features:

• Account reach and impressions​
• Follower growth and demographics​
• Engagement metrics for posts, stories, and reels​
• Website clicks and profile visits​
• Content reach and saves​

3. Twitter Analytics:

Offers insights into tweet performance and audience behavior.​

Key Features:

• Tweet impressions and engagements​
• Follower growth and interests​
• Profile visits and mentions​
• Top-performing tweets​
• Audience geographic data​

4. LinkedIn Analytics:

Provides data on company page performance and follower demographics.​

Key Features:

• Visitor analytics​
• Follower demographics and trends​
• Update engagement​
• Content performance​
• Competitor analytics​

5. YouTube Analytics:

Delivers comprehensive data on video performance and viewer behavior.​

Key Features:

• Watch time and audience retention​
• Traffic sources​
• Subscriber growth​
• Engagement metrics (likes, comments, shares)​
• Revenue reports (for monetized channels)

6. TikTok Analytics

TikTok’s built-in analytics are available for Creator and Business accounts, giving insights into content performance and audience behavior.

Key Features:

• Video views, likes, shares, and comments
• Follower growth and demographics (gender, location)
• Profile views and total engagement
• Trending sounds and content types among your followers

7. Pinterest Analytics

Pinterest’s native analytics tool helps creators and brands track pin performance and understand what resonates with their audience.

Key Features:

• Impressions, saves, clicks, and engagement rate for each pin
• Audience insights including interests, gender, age, and location
• Data on top-performing boards and pins
• Performance tracking for paid and organic content
• Website analytics (if linked to your Pinterest account)

Native analytics tools are okay – they give you the basics like reach, impressions and some engagement data. But let’s be real – they’re limited. If you’re managing multiple accounts or looking for deeper insights you’ll hit a wall.

These built in tools are fine for quick checks or solo creators but for anyone serious about scaling or strategizing they’re more of a backup than a go-to. Which is why you need robust social media analytics software to measure the reach, impact and potential of social media marketing.

Why Do You Need Analytics Tools for Social Media?

If you still are in doubt as to why you would need tools for social media analytics after going through the above list, let us take a keener glance at the actual benefits of using such a tool, which would fit your brand.

Shaping Content Strategy

Your social media content strategy depends on what the analytics tell you. The performance metrics curated by these tools define how well your content is being received along the platform, proving to be more conducive to your posts.
Depending on these results, you can decide on a further course of action, like experimenting with more content variety or going strong with your current work.

Optimize Your Posting Times

Based on follower activity in different time zones and taking into account your own location, these tools can decode the best times to post on social media for you.

Publishing your content at these time slots gets you the maximum exposure and engagement, all thanks to the recency effect.

Analyzing Public Perception

Taking into account the reactions, comments, messages, and brand mentions, these tools can work out the average sentiment of the audience towards your public image. This is one of those special capabilities that you will never be able to find in your free in-built analytics tool.

As a brand, it is of utmost importance to know the public perception of your business on social media to build and maintain a positive PR.

360-Degree Campaign Management

Running social media ad campaigns is a very common marketing strategy on the part of businesses trying to get conversions from these platforms. Now generating real-time data on these campaigns is a prime job for these analytics tools.

From monitoring paid ads to registering views and link clicks, you can keep an eye on each penny you invest and the ROI they generate.

Nature of Your Current Audience

This is one of the key points analytics tools help their users in. You will be able to segregate your followers based on demographics like gender, age, location, profession, industry, and many other details.

This gives you a backstage insight into people’s preferences and tells you whether your social media marketing efforts are hitting their mark or not. If not, you can tweak your content strategy a bit to reach your target audience.

Competitive Edge

Other than analyzing your performance, you must look after what your competitors are doing online. Competitor analysis can help you keep track of the trends and content strategy they are pursuing, the profiles they are following, and the kind of response they get.

This is not to help you copy them but to refer to their actions, jump onto the famous trend wagons, and keep ahead of them all.

Centralizing Overall Performance Report

The best analytics tools for social media have a sophisticated reporting feature as well. This allows users to create integrated social media performance reports that are presentable and can be sent to all your relevant stakeholders automatically.

This means that you don’t need to create separate reports for analytics from separate social media channels but rather a single report that is all-encompassing.

How to Find the Best Analytics Tool for Social Media?

Selecting a tool that can make a direct impact on your business and how you perform your social media tasks needs a strong consideration. You need to take a holistic look before making any decision.

As social media marketers ourselves, we know what it takes to perform our duties appropriately. We have gone through the lengths and here is what you need to know:

1. Granularity of Data

As a social media manager, you need insights beyond likes and shares. A good tool should give you deep dive analytics into engagement types, audience behavior, and ROI per post, allowing you to fine-tune strategies.

2. Real-Time Data

Social media trends move fast. Tools that offer real-time data help you make quick decisions during campaigns, preventing missed opportunities or delays in adapting your strategy.

3. Competitor Benchmarking

It’s not just about your performance. You need a tool that shows how your competitors are performing so you can adjust and stay ahead.

4. Customizable Reports

You need to present reports in ways that resonate with different stakeholders. A tool should allow you to customize and automate reports, saving time while keeping everyone on the same page.

5. Ease of Integration

Social media managers juggle multiple platforms. A tool that seamlessly integrates with various platforms and marketing software saves you from constantly switching between apps and losing focus.

6. Cost Efficiency vs. Features

As budgets tighten, you need a tool that gives you the most value for the cost. Focus on features that matter most to your business and avoid overpaying for unnecessary extras.

Final Words

Businesses need to manage multiple accounts and constantly have an eye on social analytics. A cross-platform social media analytics and reporting tool will make this task incredibly easy by aggregating high-volume data from various platforms and presenting them in downloadable reports.

From the social media analytics tools comparison above, we can say that investing in the right social media analytics and reporting tool like SocialPilot can help you benchmark your efforts. The best part is you can take a 14-day free trial before making a long-term commitment.

This one-stop solution for your social media marketing is guaranteed to save you time and ditch all manual labor for good. So wait no more and get started now!