Social media is no longer just about maintaining a presence,it’s about building communities, driving sales, and ensuring your brand is discoverable through social search. To succeed, marketers must go beyond surface-level metrics like likes and shares and uncover the insights that truly shape performance.
While native analytics provide a glimpse into engagement, they often fall short in areas like competitor benchmarking, influencer measurement, and cross-platform tracking. According to HubSpot, 77% of marketers rely on social media analytics to measure ROI and refine strategy.
That’s why brands, agencies, and influencers are turning to advanced social media analytics tools. In this guide, we’ll explore:
- Social media management tools with performance analytics
- Social media monitoring & competitor analytics tools
- Social listening tools
- Influencer analytics tools
- Platform-specific analytics tools
- Native social platform analytics tools
What Are Social Media Analytics Tools and What Do They Do?
Social media analytics tools are platforms that help businesses, creators, and agencies go beyond vanity metrics like likes and comments to uncover deeper insights about their audience and content performance. These tools gather, measure, and analyze data from social channels, turning it into actionable insights for smarter decision-making.
Different professionals use these tools for different purposes:
- Social media managers track engagement, content reach, and scheduling efficiency.
- Influencer marketers evaluate influencer performance, campaign ROI, and audience authenticity.
- Marketing analysts dig into trends, competitor benchmarks, and platform-wide reporting.
- Agencies use them to manage multiple clients while showcasing measurable results.
From performance tracking and audience segmentation to competitor benchmarking and social listening, these tools provide capabilities that native analytics often lack. If you’re new to analytics and want to understand the fundamentals, check out this comprehensive social media analytics guide.
How We Curate Social Media Analytics Tools:
This collection of social media analytics tools has been curated through careful research and hands-on evaluation. We focused on key analytics-related needs, including the depth of insights, reporting capabilities, audience understanding, and data visualization. Other considerations included customizability, integration options, pricing, and scalability for growing businesses. Unlike traditional rankings, this list is not presented in any particular order, our goal is to highlight tools that can meet diverse analytics requirements and help marketers make informed decisions to optimize their social media strategies.
Overview of the Best Tools for Social Media Analytics
Social media analytics tools are designed for different purposes, and understanding their focus is key to choosing the right solution. Some tools provide a holistic view of performance across multiple channels, while others specialize in monitoring brand sentiment, analyzing competitors, or evaluating influencer campaigns.
By understanding these categories, decision-makers can select tools that align with their goals, whether that’s increasing engagement, improving ROI, or finding the best collaboration opportunities. The table below highlights the main categories of social media analytics tools, offering a clear overview of options to meet diverse marketing needs.
 SocialPilot |
 Agorapulse |
 Sprout Social |
 Hootsuite |
 Sendible |
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|---|---|---|---|---|---|
| Pricing | Starts at $30/Month | Starts at $69/Month | Starts at $199/Month | Starts at $99/Month | Starts at $29/Month |
| Best for | Agencies & Small Businesses | Brands & Enterprises | Brands & Enterprises | Brands & Enterprises | Mid-sized Businesses |
| Social Profiles | 7 | 10 | 5 | 10 | 6 |
| Ease of Use | |||||
| Support | |||||
| Social Media Analytics | |||||
| Detailed Social Media Analytics |  Easy to read |
Hard to navigate |
Confusing |
Complex |
Unorganized |
| In-depth Engagement Tracking | Comprehensive Insights |
Confusing |
Limited depth |
Basic metrics |
General overview |
| Content Performance Analysis | Actionable insights |
Less Informative |
Overcomplicated |
Limited |
General |
| Customizable Data Views | Highly customizable |
Rigid |
Complicated |
Basic options |
Confusing |
| Detailed Follower Insights | Comprehensive |
Limited |
Limited details |
Basic insights |
Basic |
| Hashtag Performance Analysis | |
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| Historical Data Access | |
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| Post Performance Metrics | |
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| Influencer Identification |  |
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| Automated Insights Generation | |
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| Cross-Platform Reports | |
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| Social Media Reporting | |||||
| Automated Reports | Effortless |
Complicated |
Slow |
Over Complicated |
Basic |
| Other Tool Integration | Seamless |
Basic |
Manual |
Limited |
Over Complicated |
| Customizable Reports | Highly Flexible |
Manual |
Limited |
Basic options |
Basic |
| Multi-account Reporting | |
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| PDF Export Options | |
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| Auto-Scheduled Reports | |
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| Multi-user Rport Access | |
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| Report Sharing Via Email | |
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| White Labeling | |||||
| White Label Dashboard | |
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| White Label Downloadable Report | |
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| Support | |||||
| Priority Customer Support | (Call, Chat, Email, and Social Media) |
(Delayed responses) |
(Email and Chat) |
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| Try for Free | Learn More | Learn More | Learn More | Learn More | |
Social Media Management Tools with Performance Analytics
These aren’t just analytics platforms, they’re all-in-one social media management solutions. Along with scheduling and publishing features, they give you in-depth insights into both organic and paid performance. You can track engagement metrics (likes, comments, shares, clicks), measure ROI, and analyze audience insights such as demographics, online behavior, and content preferences. For agencies and brands, these tools make it easier to evaluate what’s working and optimize content strategies across multiple platforms.
Best for:
Rating:
4.5 (G2), 4.4 (Capterra)
Apps:
Web version, Android, iOS apps, Chrome, Firefox, and Edge web extensions
Social Media Platforms Supported:
Facebook, Instagram, X (Twitter), LinkedIn, TikTok, Threads, Bluesky, YouTube, and Google Business Profile
About SocialPilot:
SocialPilot is a versatile social media management platform that simplifies scheduling, analytics, and reporting across LinkedIn, TikTok, Facebook, Instagram, X (Twitter), YouTube, and more. It offers robust post-level insights, multi-account dashboards, and customizable white-label reports, making it ideal for businesses managing multiple profiles.
With features like AI-powered scheduling, best-time-to-post recommendations, and advanced audience analytics, SocialPilot helps brands stay consistent and data-driven on LinkedIn. While it lacks advanced social listening and ad management, its balance of usability, collaboration, and performance tracking makes it a reliable choice for SMBs, multi-location brands, and professionals.
Key Features:
- In-Depth Page & Post Analytics: Track engagement, impressions, reach, shares, and comments for each social media profile. Understand which posts resonate best with your audience and optimize content accordingly.
- Advanced Audience Insights: Analyze followers’ demographics, interests, and behaviors to tailor content strategies, improve engagement, and build a loyal community.
- Multi-Account Reporting: Consolidate analytics for multiple social profiles into a single dashboard or report, making it easy to compare performance across platforms.
- Custom & White-Label Reports: Create branded reports with client logos, timeframes, and selected metrics. Reports can be exported in PDF and shared automatically with clients or stakeholders.
- Engagement & Hashtag Performance Metrics: Track likes, shares, comments, top-performing hashtags, and most active audience members to understand what drives engagement.
- Best Time to Post & Trend Tracking: Identify optimal posting times based on audience activity trends to maximize reach and engagement.
- Performance Comparison with Time Filters: Compare engagement and growth metrics over custom time periods to identify patterns, trends, and campaign effectiveness.
Strengths
- White-Label Reporting: SocialPilot makes it easy to generate branded, professional reports for clients, saving agencies time and enhancing credibility.
- Granular Post-Level Analytics: Detailed insights for each post across multiple platforms help optimize content strategies based on engagement and audience response.
- TikTok Analytics: Deep, platform-specific insights for TikTok, including publishing trends, engagement, and impressions, which many competitors lack.
- Multi-Platform Dashboard: Allows monitoring and comparing multiple accounts from one interface, making it easier to allocate resources and strategize effectively.
- Ease of Team Collaboration: Users can onboard or offboard clients and team members without upgrading plans, offering flexibility for agencies managing multiple clients.
Kathleen M.
Everything about SocialPilot makes scheduling your content from articles to post easy. The formatting of your calendar and scheduled activities with multiple social accounts could not be more clear or intuitive. If you are an entrepreneur, a small to medium business, or just an individual who wants to schedule their content, SocialPilot is a no-brainer and the price point is perfect. I use SocialPilot to manage 8 accounts and once a week I can load everything in and have it work with all of my social channels – integration and implementation could not be easier.
Areas to Improve
- Limited Listening Features: SocialPilot focuses on performance metrics but lacks robust monitoring for brand mentions or real-time sentiment analysis.
- No Native Ad Boosting: Users must leave SocialPilot to run or boost ads on Meta platforms, which can slow campaign execution.
- Depth of Analytics: While reporting is solid, advanced analytics (e.g., social listening, sentiment analysis) are limited, particularly for competitive benchmarking.
Verified User in Marketing and Advertising
Honestly, there is not much I dislike….once in a while profiles need to be reconnected. But maybe that happens on all platforms?
What’s the Standout Feature of SocialPilot:
The standout feature of SocialPilot is its advanced custom reporting system. Users can create branded, presentation-ready reports consolidating metrics across multiple social platforms, including post analytics, audience growth, engagement trends, and TikTok insights. Combined with multi-account dashboards and best time-to-post recommendations, this makes SocialPilot uniquely effective for both performance tracking and client reporting.
Pricing
SocialPilot offers a 14-day free trial and access to all premium features (no credit card required & cancel any time). Choose a plan that fits your needs.
| Ultimate | Premium | Standard | Essentials |
$170.00/mo$200
Billed annually (Save 15%)
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$85.00/mo$100
Billed annually (Save 15%)
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$42.50/mo$50
Billed annually (Save 15%)
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$25.50/mo$30
Billed annually (Save 15%)
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Streamline Social Media Management
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Best for:
Ratings:
4.5 (G2) | 4.6 (Capterra)
Apps:
Web version, Android, iOS apps
Social Media Platforms Supported:
Facebook, Instagram, X (Twitter), LinkedIn, TikTok, and YouTube
About Agorapulse:
Agorapulse is an all-in-one social media management platform that streamlines publishing, engagement, and reporting through a centralized dashboard. It features an intuitive content calendar, customizable reports with deep insights into reach, ROI, and competitor benchmarks, and collaborative tools like approval workflows and shared inboxes.
With built-in social listening for tracking mentions and sentiment, Agorapulse is a powerful choice for businesses and brands seeking data-driven insights and seamless content management.
Key Features:
- Content Performance Analytics: Track impressions, clicks, engagement rates, and audience demographics across all connected platforms.
- Competitor & Trend Tracking: Benchmark your performance against competitors and monitor industry trends.
- Team Performance Monitoring: Evaluate how efficiently your team manages engagement and publishing.
- Customizable Reports: Generate white-label reports tailored for clients or internal teams.
- Engagement Insights: Identify peak times, top-performing posts, and audience interaction patterns.
- ROI Measurement: Attribute conversions, leads, and sales to social media campaigns.
- Community Management: Monitor mentions, respond to comments/messages, and manage customer queries in one place.
- Data Export: Export raw data and detailed analytics for deeper analysis or presentations.
Strengths:
- Robust Analytics: Offers deeper insights than native social platforms, covering organic, paid, and competitor data.
- Client-Ready Reports: Customizable and automated reports simplify agency workflows.
- Ease of Use: Intuitive interface makes advanced analytics accessible even for beginners.
Katie S.
The reporting is also very robust and makes relaying important insights to our clients simple and fast. I like the ability to create custom labels so we can track topics/themes of posts to determine what content is the most successful. Compared to other software, I prefer Agorapulse’s interface and ease of use. As our agency grows our social media department, I feel confident Agorapulse will grow with us.
Areas to Improve:
- Pricing Barrier: Advanced analytics and reporting options are available only in higher-tier plans.
- Platform Limitations: Twitter/X data availability can sometimes be inconsistent.
- Complexity for Small Teams: May feel overwhelming for users looking only for basic insights.
Verified User in Non-Profit Organization Management
Not having data available for Twitter/X is probably the biggest issue as of now.
What’s the Standout Feature of Agorapulse:
The standout feature of Agorapulse is its customizable, automated reporting system. Agencies and teams can set up recurring client-ready reports that highlight performance metrics, campaign ROI, and audience engagement, all without manual effort.
Pricing:
Final Verdict
Agorapulse offers four paid plans (each with a 30-day free trial) and one free plan. The paid plans include Standard, Professional, Advanced, and Custom, with prices ranging from $49 to $149 per month. For a deeper look into the value and features of each plan, check out our Agorapulse pricing breakdown.
Best for:
Ratings:
4.5 (G2) | 4.4 (Capterra)
Apps:
Web version, Android, iOS
Social Media Platforms Supported:
Facebook, Instagram, LinkedIn, X (Twitter), YouTube, Threads, Pinterest, TikTok
About Sprout Social:
Sprout Social is a premium social media management and analytics platform that helps brands manage publishing, engagement, and insights across LinkedIn, TikTok, Facebook, Instagram, and more. Its dashboard delivers behavior-driven analytics like sentiment, response times, and competitor benchmarks, while higher-tier plans add social listening for tracking mentions, keywords, and industry trends in real time.
With advanced reporting and collaboration tools, Sprout Social is best suited for enterprises and marketing teams that need a unified, data-rich solution for scaling their social presence.
Key Features:
- Comprehensive Analytics Dashboard: Access real-time performance data like engagement, reach, clicks, and video views across all platforms.
- Engagement Reporting: Go beyond likes and shares to track sentiment, audience response rates, and comment activity.
- Profile Performance Reports: Monitor detailed growth and engagement metrics for individual accounts.
- Hashtag Tracking Tools: Measure the performance of branded and campaign hashtags.
- Competitor Analysis: Benchmark against competitor profiles to evaluate KPIs like engagement rate, content frequency, and follower growth.
- Customizable Reporting: Build and share personalized reports tailored to stakeholders and clients.
- Paid Performance Reporting: Track the success of ad campaigns alongside organic metrics for a complete picture.
Strengths:
- Comprehensive Analytics: Sprout Social offers one of the most advanced analytics dashboards, providing real-time engagement, reach, impressions, and sentiment tracking across platforms.
- Customizable Reporting: Users can create tailored reports that highlight KPIs most relevant to their business or clients, saving time in stakeholder communication.
- Competitor Benchmarking: The tool allows performance comparisons with competitors, helping brands refine strategies and identify opportunities.
- User-Friendly Interface: Despite its robust features, the platform has a clean and intuitive layout, making it easier for new users to adopt.
- Responsive Support: Sprout’s customer service is frequently praised for being quick, helpful, and knowledgeable.
Kavin V.
Sprout has a clean, simple and intuitive interface and main navigation. It makes it easy for new users to learn. At the same time the tool is feature packed and customizable. I love the reporting section and how easy it is to sort and filter with quick responsiveness.
Areas to Improve:
- High Pricing: Starting at $199 per month, make Sprout Social expensive for small businesses or solo entrepreneurs.
- Advanced Features on Higher Plans: Key tools like social listening and custom workflows are locked behind more expensive tiers.
- Steeper Learning Curve: While the UI is user-friendly, some advanced analytics and reporting functions require time to master.
- Organic vs Paid Data Gap: Some users report difficulty in comparing organic and paid performance side by side within the platform.
Verified User in Marketing and Advertising.
More than anything else, I dislike that Sprout Social does not provide me with distinct organic reporting. There is paid reporting, and Twitter allows for organic insights, but ultimately I am unable to do a side by side comparison of my organic and paid metrics.
What’s the Standout Feature of Sprout Social:
Sprout Social’s real-time analytics dashboard acts as a command center, combining organic, paid, and competitor insights. Its ability to integrate social listening and sentiment analysis gives brands deeper audience understanding and a strategic advantage.
Pricing:
Best for:
Ratings:
4.5 (G2) | 4.5 (Capterra)
Apps:
Web version, Android, iOS
Social Media Platforms Supported:
Facebook, Instagram, LinkedIn, X (Twitter), YouTube, Pinterest, TikTok, Threads, Mastodon, Google Business Profile, and Shopify
About Buffer:
Buffer is a straightforward social media management platform that combines easy scheduling with clear analytics for LinkedIn, Facebook, Instagram, X (Twitter), and more. Its clean dashboard tracks engagement, impressions, clicks, and follower growth without unnecessary complexity, while features like Best Time to Post and drag-and-drop reporting help users optimize performance.
Designed for solopreneurs, startups, and growing businesses, Buffer is an affordable, user-friendly solution for consistent publishing and data-driven insights without the steep learning curve of enterprise tools.
Key Features:
- Multi-Platform Support: Manage and analyze posts across multiple platforms from one dashboard.
- Performance Metrics Tracking: Monitor engagement rates, impressions, reach, clicks, and follower growth.
- Custom Reporting: Build visual, drag-and-drop reports tailored to campaigns or stakeholders.
- Best Time to Post: AI-powered suggestions for when your audience is most active by channel and content type.
- Post Performance Analysis: Breakdowns by format (video, image, carousel) and campaign timeframes.
- Audience Insights: Track engagement and follower activity to better understand audience behavior.
- Organic vs Paid Comparison: Compare performance across paid and organic campaigns for better ROI measurement.
- Daily Updates: Access updated reports with the latest social media metrics to track and take informed decision-making.
Strengths:
- Simple & Clean Analytics Dashboard: Buffer avoids clutter and focuses on the essentials, engagement, impressions, reach, and follower growth, making it a great fit for teams that want clarity without complexity.
- Best Time to Post Tool: One of Buffer’s most valuable features, it analyzes audience behavior and engagement patterns to suggest optimal posting times for each platform, helping boost visibility and interaction.
- Visual Drag-and-Drop Reporting: Buffer makes reporting highly intuitive, allowing users to create professional-looking, presentation-ready reports without needing technical expertise.
- Affordable & Scalable: With lower entry pricing than many competitors, Buffer provides growing businesses and nonprofits access to analytics and scheduling without enterprise-level costs.
Yulia L.
I work for a social media marketing agency, and we use Buffer to manage multiple accounts. I like how easy it is to schedule posts. Reports are probably the best out there. Plus, it’s relatively inexpensive.
Areas to Improve:
- Restricted Free Trial: The free plan limits access to advanced analytics and reporting.
- No TikTok Analytics: While Buffer supports TikTok publishing, it doesn’t offer performance tracking for the platform, which is a drawback for brands prioritizing TikTok growth.
- Restricted Analytics in Free Plan: The free plan is generous for scheduling, but lacks meaningful analytics, requiring users to upgrade to unlock performance insights.
- Occasional Performance Bugs: Users occasionally experience slow-loading dashboards or need to refresh pages, which can be disruptive when managing multiple accounts.
Jordan W.
It is occasionally a little buggy with the page not loading so I have to refresh a couple times before loading everything.
What’s the Standout Feature of Buffer:
Buffer’s Best Time to Post recommendations are highly valuable, analyzing audience activity and engagement by platform and content type. This feature helps brands post strategically without guesswork.
Pricing:
Best for:
Ratings:
4.4 (G2) | 4.5 (Capterra)
Apps:
Web version
Social Media Platforms Supported:
Facebook, Instagram, LinkedIn, X (Twitter)
About HubSpot:
HubSpot’s Social Media Marketing Software, part of its broader Marketing Hub, unifies publishing, analytics, and CRM insights into one platform. Its analytics dashboard tracks engagement, reach, and follower growth while connecting directly to CRM data to show how social activity drives leads and sales. Features like the content calendar, publishing automation, keyword monitoring, and campaign-level tracking make it easy for businesses to align LinkedIn with email, ads, and other channels. HubSpot is best suited for companies seeking an all-in-one tool to turn social media into a measurable growth driver.
Key Features:
- Multi-Platform Publishing: Plan and publish posts across major platforms from one dashboard.
- CRM Integration: Connect social media interactions directly to HubSpot’s CRM, giving visibility into how engagement drives leads and sales.
- ROI Reporting: Attribute conversions and revenue to specific social campaigns, helping justify marketing spend.
- Keyword Monitoring: Track brand mentions, competitor activity, and industry keywords in real-time.
- Content Calendar: Schedule and visualize campaigns to ensure consistent posting.
- Campaign Integration: Tie social posts directly to broader marketing campaigns for cohesive performance tracking.
- Engagement Tools: Respond to comments and interactions directly within the HubSpot platform.
- Team Permissions: Manage access and approvals for team collaboration.
- Mobile Access: Manage campaigns and check analytics on the go.
Strengths:
- Holistic Customer View: The integration with HubSpot CRM sets it apart, allowing businesses to see how social engagement directly impacts customer journeys and revenue.
- Powerful ROI Reporting: Unlike many analytics tools, HubSpot quantifies the financial value of social campaigns, making it easier to secure stakeholder buy-in.
- Keyword Monitoring: Helps businesses stay ahead of conversations around their brand and industry, providing content and engagement opportunities.
- All-in-One Platform: Beyond social analytics, HubSpot consolidates publishing, engagement, campaign tracking, and CRM data in one ecosystem.
Dustin B.
It is an all-in-one solution for marketers to generate and nurture leads. Having everything under one roof is a game changer.
Areas to Improve:
- Steeper Learning Curve: With so many interconnected features, new users may need time to fully leverage its advanced reporting and integrations.
- Limited Platform Support: HubSpot doesn’t yet support emerging social platforms like TikTok or Threads, which can be limiting for brands targeting younger audiences.
- Pricing at Higher Tiers: While entry pricing is affordable, scaling to Professional or Enterprise plans quickly becomes expensive, especially for smaller teams.
What’s the Standout Feature of HubSpot:
HubSpot’s CRM-connected analytics and ROI tracking make it unique. By tying social activity directly to leads, deals, and revenue, it goes beyond surface-level engagement metrics to prove true business impact.
Pricing:
Best for:
Ratings:
4.5/5 (G2) | 4.6/5 (Capterra)
Apps:
Web, iOS, and Android
Supported Platforms:
Instagram, Facebook, LinkedIn, YouTube
About Sendible:
Sendible is a social media management tool tailored for agencies and teams, with a strong emphasis on reporting and analytics. It combines scheduling, publishing, and collaboration with in-depth engagement insights, real-time tracking, and competitor benchmarking. Its biggest strength is flexible reporting, offering white-label, branded, and automated reports for clients. Though data-heavy at first, once customized, Sendible delivers streamlined, agency-ready insights at scale.
Key Features:
- Engagement Insights: Track comments, shares, and audience interaction patterns across platforms.
- Audience Growth & Sentiment: Measure follower growth while analyzing sentiment to understand brand perception.
- Profile & Post Performance: Get granular insights into reach, impressions, and content effectiveness.
- Competitor Benchmarking: Compare campaigns and performance against competitors in your industry.
- Traffic & Campaign Analysis: See which channels and campaigns drive the most traffic and conversions.
- Hashtag Tracking: Monitor hashtag reach, performance, and trend relevance.
- Optimal Post Times: Recommendations for best posting times based on audience behavior.
- Automated Reporting: Build, schedule, and send branded, white-label reports to clients and stakeholders.
- Custom Dashboards: Drag-and-drop widgets and branded cover pages for personalized reporting.
Strengths:
- Comprehensive Reporting Suite: Reports are intuitive, customizable, and available even in the basic plan, making it ideal for agencies.
- Time-Saving Automation: Scheduled reporting, automated emails, and real-time data updates cut down on manual effort.
- All-in-One Platform: Combines publishing, analytics, competitor tracking, and campaign insights in a single tool.
- White-Label Reports: Perfect for agencies needing branded, client-ready deliverables.
Vadim S.
Its intuitive user interface will enable us to schedule a wide range of publications from text, photos and videos in advance, automating the process and saving us time. Finally, and also very importantly, it has a reporting center and excellent tracking analysis capabilities.
Areas to Improve:
- Complexity of Data: Some reports can be overwhelming due to the depth of metrics.
- UI Streamlining Needed: The dashboard feels busy and could be more polished for a smoother experience.
- Setup Time: Customizing automated reports can be time-consuming initially.
What’s the Standout Feature of Sendible?
The white-label reporting center stands out as Sendible’s strongest feature. Agencies can build fully branded, automated reports with cover pages, custom widgets, and scheduled email delivery, giving clients a polished, professional experience without added manual effort. This makes Sendible a go-to tool for agencies that want analytics and reporting to double as client relationship tools.
Pricing:
Category:
Social Media Management with Analytics
Best for:
Ratings:
4.2/5 (G2) | 4.4/5 (Capterra)
Apps:
Web, iOS, and Android
Supported Integrations:
Facebook, Instagram, X (Twitter), LinkedIn, TikTok, YouTube, and Pinterest
About Hootsuite:
Hootsuite is a leading social media management platform offering robust analytics, scheduling, and listening tools. Its cross-platform reporting consolidates data into one dashboard, while features like Best Time to Publish and heatmaps help maximize engagement. With social listening, it tracks mentions, sentiment, and industry trends beyond owned accounts. Though premium features come at a higher cost, Hootsuite remains a top choice for enterprises and large teams managing complex strategies.
Key Features:
- Cross-Platform Metrics: Monitor performance across all major networks from one dashboard, including reach, impressions, video views, and website clicks.
- Engagement Tracking: Detailed insights into engagement rates, reactions, comments, shares, and profile visits help pinpoint which posts resonate best with your audience.
- Follower Growth & Audience Insights: Track follower changes over time and analyze demographics to refine targeting strategies for better community growth.
- Best Time to Post (Heatmap Analysis): Hootsuite shows when your audience is most active with a visual heatmap, helping you schedule posts for maximum visibility and engagement.
- Trend Spotting & Social Listening: Powered by Talkwalker, Hootsuite captures brand mentions, customer reviews, and trending conversations across social platforms, blogs, and forums.
- Custom & Automated Reports: Generate branded reports for clients or teams, with customizable KPIs, scheduled delivery, and export options for presentations.
Strengths:
- All-in-One Management + Analytics: Combines scheduling, publishing, monitoring, and analytics in a single platform.
- Actionable Insights: Offers recommended posting times and trend analysis to optimize performance.
- Scalable for Agencies & Enterprises: Advanced reporting, social listening, and benchmarking are available in higher tiers.
- User-Friendly Dashboards: Visual analytics make data easier to interpret for decision-making.
Cristina P.
It’s also wonderful to have a one stop shop on how to access analytics, plan and review how posts went!
Areas to Improve:
- Accuracy Issues: Some users note discrepancies compared to native platform analytics.
- Performance Lag: The platform can be slow to refresh or update real-time data.
- Pricing Barrier: Advanced features like social listening and competitive benchmarking are locked behind higher-cost plans.
Verified User in Marketing and Advertising
The analytics portion of the platform is significantly inaccurate on many metrics, and the content calendar often fails to display scheduled posts unless you clear your history and cache each time.
What’s the Standout Feature of Hootsuite?
Its Best Time to Publish heatmap, an AI-driven recommendation tool that optimizes posting times across different platforms for maximum engagement.
Pricing:
Category:
Social Media Management with Analytics
Best for:
Ratings:
4.5/5 (G2) | 4.4/5 (Capterra)
Apps:
Web, Android, and iOS mobile app
Supported Platforms:
Facebook, Instagram, LinkedIn, X (Twitter), TikTok
About Iconosquare:
Iconosquare is an analytics platform built for visual-first networks like Instagram and TikTok, offering deep insights on posts, Stories, Reels, hashtags, and competitor performance. Its customizable dashboards and automated reporting make it easy to track and share results. While support for LinkedIn, Facebook, and Twitter is more limited, Iconosquare stands out for optimizing content strategy and scheduling on visually-driven platforms.
Key Features:
- Custom Dashboard Builder: Build dashboards tailored to your brand’s KPIs with drag-and-drop functionality. You can add over 100+ metrics, charts, and platform-specific insights, giving you complete control over how performance data is visualized.
- Instagram & TikTok Analytics:Iconosquare provides in-depth post, story, and Reels performance analytics, offering clarity on what resonates with audiences. Brands can measure engagement, reach, and follower growth specific to these platforms.
- Competitor Benchmarking: Monitor competitor activity in real-time, from posting frequency to engagement rates. This feature gives businesses a clear sense of how they stack up and helps identify opportunities to refine strategy.
- Hashtag Performance Tracking: Discover which hashtags are driving the most impressions and engagement. This is especially valuable for Instagram campaigns, where hashtags significantly impact visibility and reach.
- Automated Reporting: Set up weekly or monthly reports that are delivered directly to your inbox in white-labeled PDF or PPT formats. Agencies can add branding, making reports client-ready without additional effort.
- Best Times to Post Recommendations: Based on your audience’s historical engagement trends, Iconosquare suggests optimal posting times. Unlike generic advice, these insights are tailored to your actual follower activity.
Strengths:
- Best for Instagram & TikTok: Delivers deep insights into Stories, Reels, and hashtag performance where other tools fall short.
- Custom Dashboards: Highly flexible dashboard builder lets you focus only on the metrics that matter to your brand.
- Competitor Benchmarking: Provides real-time comparison against multiple profiles to guide strategy.
- Clean Visual Reporting: Reports are sleek, easy to digest, and can be white-labeled for client use.
Jonathan S.
It has all the tools and analytics needed to effectively run a business on Instagram. It allows us to see what works and doesn’t to have a better presence on the platform.
Areas to Improve:
- Limited LinkedIn & Facebook Analytics: Data coverage isn’t as strong outside of Instagram and TikTok.
- No Social Listening: Cannot track mentions or monitor brand reputation across platforms.
- Occasional Glitches: Some users report issues with scheduled posts not publishing correctly.
- Complex Data for Beginners: New users may find it overwhelming to interpret advanced analytics.
Verified User in Arts and Crafts
For a long time, there was a glitch in Iconosquare that didn’t allow you to directly post to Instagram due to the new algorithm. I also found that Iconosquare was very glitchy and didn’t always post when it said it would. Analytics were also hard to digest.
What’s the Standout Feature of Iconosquare?
The Custom Dashboard Builder stands out because it transforms analytics into a fully personalized experience. Unlike rigid dashboards, you decide what matters most from hashtag performance to story engagement and can arrange it all in a way that fits your workflow.
Pricing:
Social Media Monitoring, Competitor, and Brand Analytics Tools
These tools specialize in listening and monitoring rather than just performance tracking. They help brands analyze competitors, monitor brand mentions, and assess audience sentiment. From detecting emerging trends to measuring share of voice in your industry, monitoring and competitor analytics tools give businesses a deeper understanding of where they stand in the market and how audiences perceive them.
Best for:
Ratings:
4.6/5 (G2) | 4.9/5 (Capterra)
Apps:
Web version, Android, and iOS
Supported Platforms:
Facebook, Instagram, LinkedIn, X (Twitter), YouTube, TikTok
About Socialinsider:
Socialinsider is a benchmarking and content performance tool designed to compare brands against competitors and industry standards. Its standout feature is AI-powered content segmentation, which groups posts by themes like “educational” or “promotional” for easier analysis. Customizable dashboards and automated benchmarking reports make it especially valuable for agencies and enterprises. While not built for real-time listening, Socialinsider excels in strategy optimization and delivering client-ready insights.
Key Features:
- Competitive Analysis: Track how your brand stacks up against direct and indirect competitors.
- AI-Powered Content Segmentation: Automatically group posts by themes (educational, promotional, BTS, etc.).
- Benchmarking Reports: Compare industry performance and engagement across competitors.
- Content Performance Tracking: Deep insights into posts, stories, reels, and campaigns.
- Profile Evolution Tracking: Monitor long-term account growth across multiple platforms.
- Hashtag Analytics: Measure hashtag reach, engagement, and trending performance.
- AI-Powered Tagging: Automate tagging of campaigns and content types for streamlined reporting.
- Custom Dashboards: Drag-and-drop widgets to create tailored reporting views for teams or clients.
Strengths:
- Exceptional Competitor Benchmarking: Socialinsider is one of the strongest tools for competitive intelligence, helping brands see how they compare to industry rivals across every major platform.
- Powerful AI Segmentation: Automatic content clustering by themes saves time and highlights what type of posts actually drive engagement.
- Detailed Instagram Analytics: Particularly strong at tracking stories and reels, which many platforms still struggle to analyze.
- Flexible Reporting: Custom dashboard builder allows teams to showcase the exact KPIs that matter most to stakeholders.
Mane G.
This website helps me whenever I have to make an urgent report; it works better than the internal analytics tools of many social media channels. And the support is so responsive and kind. Thanks
Areas to Improve:
- Overwhelming for New Users: The abundance of metrics and reports can be intimidating at first.
- User Interface: The UI is functional but lacks polish and can feel clunky in places.
- Limited Social Listening: While strong in content and competitor analytics, it’s not designed for monitoring live conversations or brand mentions.
- Campaign Reporting Depth: Currently only highlights top-performing content, with less visibility into full campaign data sets.
Verified User in Computer Games
I would like to be able to see all content included in the campaign details — not just top 10. Since I’m usually aware of how much we post and where it would be nice to have other insights included in the campaign details that are not so obvious… that section doesn’t feel useful. Also it would be nice to compare results from two campaigns.
What’s the Standout Feature of Socialinsider:
Socialinsider excels in competitor benchmarking and AI-powered content segmentation. It allows users to analyze competitors, track post performance by content type, and uncover trends, all through intuitive dashboards for faster, data-driven decisions.
Pricing:
Best for:
Ratings:
4.6 (G2) |4.4 (Capterra)
Apps:
Web version
Social Media Platforms Supported:
Facebook, Instagram, LinkedIn, X (Twitter), YouTube, TikTok
About Rival IQ:
Rival IQ is a competitive social media analytics platform built for marketers who want to benchmark performance against rivals. It offers side-by-side comparisons of engagement, follower growth, and content strategies across major platforms. With influencer tracking, hashtag analysis, and customizable reporting, it’s ideal for uncovering trends and optimizing campaigns. While it doesn’t support publishing or engagement, Rival IQ’s strength lies in delivering deep competitor insights and actionable analytics.
Key Features:
- Competitor Analysis: Compare engagement, follower growth, content performance, and posting frequency across your rivals.
- Trend Tracking: Monitor ongoing industry trends, hashtags, and conversations to identify opportunities.
- Customizable Reporting: Build detailed, presentation-ready reports with slideshows and PDFs tailored for clients or stakeholders.
- Social Listening: Track brand mentions, competitor activities, and key conversations to stay ahead.
- Influencer Tracking: Discover and monitor influencers using hashtags, topics, and keywords on Instagram and Twitter.
- Hashtag Analytics: Optimize campaign performance by analyzing hashtag usage, reach, and engagement.
- Audience Insights: Access demographic data to better understand competitor and audience breakdowns.
Strengths:
- Competitor Benchmarking at Scale: Rival IQ’s biggest strength lies in its ability to track competitors side by side, giving businesses a clear snapshot of how their social performance compares across multiple channels.
- Powerful Reporting: Customizable dashboards and exportable presentations make it easy for agencies to share insights with clients in a professional, data-driven way.
- Influencer Discovery: Built-in tools to identify and monitor influencers based on hashtags and topics help brands extend reach and find collaboration opportunities.
- Hashtag & Campaign Tracking: Detailed hashtag analytics allow teams to refine strategies and maximize campaign visibility.
Brendan B.
The insights from Rival IQ inform a lot of how we plan and execute our social media strategy. To be able to see a snapshot of our competition across the league is invaluable as well.
Areas to Improve:
- Expensive Pricing: At $239/month for just 10 competitors, it can be cost-prohibitive for smaller teams or agencies with many clients.
- Limited Historical Data: Rival IQ’s data doesn’t go as far back as some competitors, restricting long-term trend analysis.
- Not an All-in-One Tool: The platform focuses solely on analytics and lacks publishing or engagement management features, requiring additional tools for complete workflows.
- Slow Paid Social Growth: Some users note stagnation in data capabilities on the paid social side, leaving room for more advanced ad performance metrics.
Hanna P.
The data available has been pretty stagnant over the last couple years, feel like there’s opportunity specifically on the paid social side.
What’s the Standout Feature of Rival IQ:
Its competitor analysis and benchmarking capabilities make it invaluable for agencies and enterprises. By tracking competitors’ engagement, posting strategies, hashtags, and influencer activities, Rival IQ provides insights that help brands refine campaigns and outperform rivals.
Pricing:
Best for:
Ratings:
4.7 (G2), 4.8 (Capterra)
Apps:
Web Version
Supported Integrations:
Meta for Business, Instagram, LinkedIn, Twitter/X, plus 80+ integrations including Google Analytics, Search Console, PPC, and SEO tools.
About AgencyAnalytics:
AgencyAnalytics is a reporting platform built for agencies and businesses managing multiple clients. It goes beyond social analytics by unifying SEO, PPC, social media, and web data into one customizable dashboard. With automated reporting, white-label branding, and client access management, it simplifies performance tracking and strengthens client communication. Its all-in-one approach makes it especially valuable for showcasing ROI across multiple marketing channels without juggling multiple tools.
Key Features:
- Automated Reporting: Schedule and send reports daily, weekly, or monthly with zero manual effort.
- Custom Dashboards: Fully tailored dashboards that highlight only the metrics that matter to each client.
- White-Label Branding: Add your agency’s logo, colors, and domain for client-ready reports.
- SEO & PPC Analytics: Beyond social metrics, the platform integrates SEO and PPC analytics into the same reporting hub.
- Client & Staff Management: Assign custom user permissions to streamline workflows and provide 24/7 dashboard access.
- Extensive Integrations: Connect with 80+ data sources, ensuring an end-to-end view of marketing performance.
Strengths:
- Agency-Centric Reporting: AgencyAnalytics is built for agencies managing multiple clients. Its automated reporting saves significant time, turning complex data into client-ready insights.
- Customizable Dashboards: Agencies can tailor dashboards for each campaign or client, making performance tracking more relevant and actionable.
- White-Label Professionalism: Adding branding elements (logos, colors, domains) helps agencies present polished reports that strengthen client trust.
- Holistic Integrations: The ability to connect SEO, PPC, and social media data in one place makes reporting more comprehensive than most standalone analytics tools.
- Template Reuse: Report templates can be cloned and reused, streamlining onboarding and boosting operational efficiency.
Lolla L.
Agency Analytics stands out as the ultimate solution for comprehensive and swift reporting. With seamless integration across various marketing, ecommerce, and SEO tools, it simplifies the process by automatically generating insightful dashboards. This feature alone saves us significant time that would otherwise be spent on manual report creation. Moreover, our Account Management team quickly grasped its intuitive interface, enabling us to enhance client communication, minimize distractions, and provide real-time performance insights efficiently.
Areas to Improve:
- Dashboard Limitations: While customizable, the dashboards have certain design and filtering restrictions compared to more flexible BI tools.
- Rank Tracking Accuracy: Some users find inconsistencies in SEO ranking and analytics data, raising questions about reliability.
- Pricing for Agencies: While powerful, pricing scales quickly, making it costly for agencies managing a large number of client accounts.
- No Budget Pacing Tool: Missing advanced features like cross-channel budget pacing and UTM-based filtering, which some larger agencies require.
Camila D.
Not being able to filter data from UTM parameters. The lack of a budget pacing tool that combines channels and it’s able to match locations
What’s the Standout Feature of AgencyAnalytics?
Its automated, white-label reporting is a game-changer for agencies. Instead of spending hours building reports manually, teams can deliver polished, branded reports to clients at scale, backed by 80+ integrations for a holistic marketing view.
Pricing:
Best for:
Ratings:
4.6/5 (G2) | 4.7/5 (Capterra)
Apps:
Web version, Android, iOS
Integrations:
Facebook, Instagram, X (Twitter), LinkedIn, Quora, YouTube, TikTok, Twitch, and more
About Brand24:
Brand24 is a reputation and influencer analytics tool that combines monitoring, sentiment analysis, and influencer scoring in one platform. Its mentions feed and discussion volume charts make it easy to track conversations, while sentiment insights add context for crisis management or outreach. With strong influencer discovery features and broad media coverage, it’s ideal for PR teams and enterprises, though smaller businesses may find advanced AI-driven capabilities locked behind higher-tier plans.
Key Features:
- Influencer Identification: Leverage the Influence Score to pinpoint key voices driving engagement in your industry.
- Sentiment Analysis: Classify mentions as positive, negative, or neutral to understand audience perception and address risks quickly.
- Mention Tracking: Monitor brand mentions across social platforms, blogs, forums, news, podcasts, and videos in real time.
- Trend Detection: Spot spikes in discussions with volume charts to uncover emerging topics or potential crises.
- AI-Powered Insights: Use AI to generate summaries, detect patterns, and recommend strategic actions.
- Custom Alerts: Receive instant notifications for critical mentions, such as negative reviews or influencer shout-outs.
- Advanced Filtering: Refine results by sentiment, reach, source, or engagement for deeper analysis.
- White-Label Reports: Create branded reports and export data in PDF, XLS, or infographic formats for clients or internal teams.
Strengths:
- Robust Media Monitoring: Brand24 tracks mentions across digital, print, audio, and video sources, ensuring comprehensive coverage beyond just social media.
- Influencer-Focused Analytics: The Influence Score makes it easier for marketers to discover and evaluate potential influencer partners based on their impact.
- Time-Saving Automation: Custom alerts, AI-driven insights, and automated reporting reduce the manual workload of reputation management.
- Actionable Sentiment Data: Real-time categorization of mentions allows businesses to identify risks early and respond before issues escalate.
Peter H.
The current universe of media involves an ever-increasing number of channels, platforms, and media variety: digital, print, audio, video, and – often – a combination of more than one. Keeping track of potential sources of content is a challenge met either by allocating tedious, time-consuming human hours pouring over the minutiae of detailed channels, or integrating Brand24 in the mix. Fortunately, Brand24’s ability to save us many hours of work has become a critical component of our reputation management capability, without which we would not be as informed as we are now.
Areas to Improve:
- Performance Speed: Users occasionally report delays in updating mentions, which can hinder real-time monitoring.
- Spammy Results: Some irrelevant or low-quality mentions slip through, requiring manual filtering to clean the data.
- Pricing Limitations: Many advanced influencer and AI features are only available in higher-tier plans, making it less budget-friendly for smaller teams.
- Interface Usability: Certain features (like filters and report customization) are not always intuitive and may require onboarding support.
Samara H.
It would be ideal if Brand24 had faster results and a more specific opinion filter, it would also be good if the team considered supporting the development of analysis and audit reports. There are some things that can be improved. I also find that certain functions are not that intuitive to find.
What’s the Standout Feature of Brand24?
Brand24 stands out with its real-time brand monitoring and influencer tracking. It enables users to detect mentions across social media, blogs, news sites, and forums, while sentiment analysis and Influence Scores help measure impact and identify key voices for better engagement and reputation management.
Pricing:
Influencer Analytics Tools
Influencer marketing has become a cornerstone of social media success, but it only works if brands can measure impact effectively. Influencer analytics tools provide insights into influencer reach, audience authenticity, engagement rates, and campaign ROI. They help marketers identify the right influencers, track collaboration results, and ensure that influencer-driven campaigns truly deliver measurable value.
Best for:
Ratings:
4.3 (G2), 5.0 (Capterra)
Apps:
Web Version
Supported Integrations:
Facebook, Instagram, X (Twitter), LinkedIn, YouTube, TikTok
About Keyhole:
Keyhole is a social listening and influencer analytics tool built for tracking brand presence, discovering influencers, and measuring campaign ROI. With robust hashtag analytics, influencer insights, and access to a decade of historical data, it helps teams spot trends and refine strategies. Though pricing may be steep for smaller businesses and real-time accuracy can vary, Keyhole’s blend of influencer tracking and deep data intelligence makes it a leader in its category.
Key Features:
- Influencer Discovery & Tracking: Identify top influencers in your niche, measure their engagement, and track campaign ROI.
- Hashtag & Keyword Analytics: Monitor trending hashtags and keywords to understand audience conversations and content performance.
- Campaign Monitoring: Track influencer-driven campaigns in real-time to evaluate engagement, reach, and conversions.
- Social Listening: Monitor brand mentions across social platforms, blogs, forums, and news sites to assess sentiment and reputation.
- Audience Insights: Analyze follower demographics, geography, and interests for smarter targeting.
- Historical Data Access: Leverage over 10 years of historical social media data for long-term trend analysis and market research.
- Competitor Benchmarking: Compare performance metrics with competitors to refine influencer and content strategies.
- Customizable Reports: Generate PDF or shareable dashboards that highlight campaign results and audience engagement.
Strengths:
- Influencer Campaign ROI: Keyhole tracks influencer activity, engagement, and conversions, making it easier to evaluate campaign effectiveness.
- Hashtag & Trend Tracking: Helps brands identify which hashtags and conversations are resonating most with their audience.
- Comprehensive Social Listening: Goes beyond social platforms, monitoring mentions across blogs, forums, and news sites for full brand perception analysis.
- Easy-to-Share Reports: PDF and custom dashboards streamline client and stakeholder reporting.
- Deep Historical Data: Access to a decade of social data provides unique insights into long-term trends and competitor shifts.
- Exportable Metrics: Data can be quickly exported for internal analysis or presentations.
Fatima M.
The metrics given on Keyhole are unmatched and help us in setting KPIs and measuring results accordingly. The layout is also very user-friendly, and everything is exportable, so that’s wonderful.
Areas to Improve:
- Pricing Tiers: Higher-tier plans may be expensive for smaller businesses.
- Data Accuracy Variance: Metrics sometimes differ from other analytics platforms.
- Processing Delays: Real-time reporting can slow down during periods of high traffic.
- Complexity of Historical Data: While powerful, navigating extensive datasets may overwhelm less technical users.
Amanda P.
I’m not entirely sure how accurate the information is because when I compare the analytics to another reporting system, they don’t typically align.
What’s the Standout Feature of Keyhole?
Its influencer analytics suite combined with hashtag tracking makes Keyhole especially valuable for brands that want to measure the real impact of influencer campaigns and track conversations driving engagement.
Pricing:
Best for:
Ratings:
4.7/5 (G2)
Apps:
Web version
Supported Platforms:
Facebook, Instagram, TikTok, X (Twitter), YouTube, LinkedIn
About Social Status:
Social Status is an influencer analytics and reporting platform tailored for agencies and brands. It integrates influencer post and story performance across Instagram, TikTok, YouTube, and X into one dashboard, making ROI measurement and campaign comparisons effortless. With profile analytics, competitor benchmarking, and Facebook ads data integration, it delivers actionable insights. Its standout strength is customizable, automated reporting, ideal for client-ready presentations, though occasional reporting bugs may require support assistance.
Key Features:
- Influencer Analytics: Track influencer performance across Facebook, Instagram, TikTok, YouTube, and Twitter. See post and story engagement, impressions, and ROI in one central dashboard.
- Campaign Performance Tracking: Measure paid and organic campaigns, with insights into engagement, reach, and conversions.
- Competitor Analysis: Benchmark against competitor content performance, engagement rates, and audience trends.
- Segregated Profile Analytics: Consolidated metrics across all major platforms, including content feeds that display posts alongside engagement data.
- Ads Analytics: Consolidate Facebook Ads Manager performance (all objectives and placements) into one streamlined view.
- Customizable Reporting: Export reports in CSV, XLSX, PPTX, PDF, or Google Slides with options for white-label branding.
- Automated Reports: Schedule recurring delivery of client-ready reports with no manual formatting.
Strengths:
- Influencer Campaign Reporting: A standout feature for agencies, integrates influencer posts and stories directly into reporting dashboards, simplifying ROI measurement for partnerships.
- Visually Rich Reports: Reports and content feeds are visually appealing, making it easy to present data to clients or internal teams.
- Multi-Channel Support: One platform for organic, paid, and influencer analytics across all major networks.
- Competitor Benchmarking: Enables agencies to track rival content performance and discover industry trends.
- White-Label Capabilities: Perfect for agencies needing professional, branded reports tailored for each client.
Marc T.
It is a very flexible tool because it works as a one-stop solution to cover different areas (social, influencer, competitors, ads) paying only for the profiles you need to analyse. The interface is intuitive and the way the data is presented is very visual and attractive.
Areas to Improve:
- Report Generation Bugs: Occasionally unreliable reporting automation that may require manual review.
- Learning Curve for Agencies: Smaller teams may rely heavily on customer support to resolve reporting issues.
- No Real-Time Social Listening: Strong for content and influencer analytics but not ideal for live brand mention monitoring.
Helen R.
I love how detailed the reports are with insights. The reports are a little clunky on saving.
What’s the Standout Feature of Social Status
Social Status shines with its multi-channel reporting and influencer tracking. It lets users monitor performance across platforms, track competitor activity, and measure influencer campaigns, all in a single, easy-to-read dashboard.
Pricing:
Top Social Listening Tools
While often grouped with monitoring, social listening tools go a step further by tracking conversations, keywords, and hashtags across platforms. They provide valuable insights into customer intent, preferences, and emerging industry trends.
For brands, this means being proactive spotting opportunities, addressing issues, and refining campaigns based on real-time social chatter.
Best for:
Ratings:
4.3/5 (G2) | 4.7/5 (Capterra)
Apps:
Web-based platform
Supported Platforms:
Instagram, Facebook, X (Twitter), TikTok, Pinterest, YouTube
About Mention:
Mention is a social listening and analytics platform that tracks conversations from millions of online sources daily. With AI-driven sentiment analysis, real-time monitoring, and daily summaries, it helps brands spot trends and manage PR risks quickly. Competitor benchmarking highlights visibility and share of voice, while influencer analytics evaluate campaign ROI. Its customizable, white-label reports make it especially valuable for agencies needing professional, client-ready insights without heavy manual effort.
Key Features:
- Online Reputation Monitoring: Track brand mentions across web, social, blogs, forums, and review sites.
- Social Media Listening: Real-time monitoring of keywords, hashtags, and industry conversations.
- Competitor Performance Tracking: Benchmark your brand against competitors by analyzing their mentions and engagement.
- Sentiment Analysis: Identify positive, negative, and neutral mentions to measure brand perception.
- Influencer Identification: Spot key voices and influencers driving discussions in your niche.
- Industry Trends Monitoring: Track conversations and emerging trends across markets.
- Engagement Metrics: Measure reach, interactions, and audience activity tied to brand mentions.
- Customizable Reports: Comparative analytics, trend analysis, and white-label reporting options.
Strengths:
- Powerful Social Listening: Monitors over 1 billion sources daily, including web, press, blogs, and even TV and radio.
- Intuitive Interface: The dashboard is easy to navigate, making monitoring and sentiment tracking accessible.
- Influencer Analytics: Helps identify and evaluate influencers’ impact across multiple platforms.
- Flexible Reporting: White-label options and customizable reports make it suitable for agencies serving multiple clients.
Karl P.
In my organization, we use Mention frequently to detect critical mentions of our brand and essential information for our marketing. Its user interface is intuitive, making it easy to use and the dashboard relatively easy to use. Thanks to this tool, we find in record time good and bad reviews from our customers in the vastness of the web and social platforms; it also has good tools that bring good points to the management of social networks.
Areas to Improve:
- Customer Support Responsiveness: Users report that the support team is reactive rather than proactive, which can be challenging for beginners.
- Platform Stability: Occasional bugs and slow loading times make real-time monitoring less reliable at scale.
- Irrelevant Mentions: Queries sometimes return off-topic results, requiring manual filtering to refine insights.
Verified Mention User
I don’t know why my activity is reported sometimes and not others. I have no one at Mention who can guide me on how to get relevant/the best results with their platform. I get a lot of irrelevant mentions concerning people with the same name as me. There should be a way to exclude their activity from being reported to me.
What’s the Standout Feature of Mention?
Mention’s multi-channel listening engine is its strongest differentiator. Unlike many tools that focus solely on social media, Mention tracks data across news outlets, blogs, forums, radio, and TV, in addition to major social platforms. This wide coverage ensures brands don’t just monitor social mentions but also capture the full spectrum of online and offline conversations.
Pricing:
Best for:
Ratings:
4.3/5 (G2) | 4.3/5 (Capterra)
Apps:
Web version
Integrations:
Facebook, Instagram, X (Twitter), YouTube, and 30+ additional platforms
About Talkwalker:
Talkwalker is a premium social listening and analytics platform built for enterprises needing global coverage and advanced insights. Its AI-powered engine tracks conversations in real time, with sentiment and visual analysis revealing deeper context around brand perception. Influencer tracking and benchmarking tools help identify key voices and competitive positioning. While feature-rich, its complexity and custom pricing make it best suited for larger organizations with dedicated analytics or PR teams.
Key Features:
- Comprehensive Social Listening: Monitor conversations across 30 social networks and 150M+ websites in real time.
- Influencer Identification: Detects and evaluates key influencers who drive brand engagement.
- Sentiment & Visual Analysis: Gauge customer sentiment and analyze imagery/video content to understand brand perception.
- Audience Insights: Access demographic and behavioral data including age, gender, interests, and occupations.
- Competitor Benchmarking: Compare brand performance, sentiment, and engagement levels against competitors.
- Media Monitoring: Track coverage across blogs, forums, print, broadcast, and online media.
- Custom Alerts & Reporting: Receive real-time alerts and generate tailored performance reports for stakeholders.
- Customer Feedback Analytics: Gather insights from reviews and ratings to improve customer experience.
Strengths:
- Extensive Coverage: Talkwalker monitors a massive data pool, including social networks, blogs, forums, and traditional media, making it one of the most comprehensive listening tools.
- Influencer & Sentiment Analytics: The platform not only identifies influencers but also evaluates how their content impacts brand sentiment, which is crucial for partnership decisions.
- Deep Audience Insights: With AI-powered clustering and demographic breakdowns, businesses can tailor campaigns to highly specific audience segments.
- Competitive Benchmarking: Side-by-side comparisons with competitors allow brands to refine strategies and uncover growth opportunities.
Younes B.
I have been using Talkwalker for more than 3 years now. I like the depth the tool can go into bringing results. Even when a nano influencer or small media website mentions your brand, Talkwalker’s web crawlers don’t disappoint you and show you the results in almost real time.
Areas to Improve:
- Complex Interface: The platform’s advanced features come with a steep learning curve, which may overwhelm new users.
- Tagging & Filters: Some users report slow tagging and occasional irrelevant results, requiring manual adjustments.
- Account Management Issues: Deleting or adjusting accounts can be cumbersome, as it often requires third-party support.
- Pricing Accessibility: Custom pricing may put Talkwalker out of reach for SMBs or smaller teams.
Verified User in Aviation & Aerospace
Trapped. Easy to set up, impossible to get away from it. Ugh, you can’t delete your account without going through a 3rd party request, which still hasn’t worked. Users can’t delete accounts in settings, zero ability to control your account. Results include every job posting on the planet. In other words, if you want an alert for ICH Q9, instead of getting information on ICH Q9, you get every single job posting that lists ICHQ9 as part of the job, which every quality professional on earth.
Pricing:
Cross-Channel Social Media Analytics Tools
These tools go beyond single-platform tracking and bring together insights from multiple sources such as social platforms, web analytics, paid ad campaigns, and even mobile app performance. By consolidating data across channels, they help marketers understand the bigger picture, compare results, and measure the true impact of campaigns across touchpoints. Here’re some tools you can use:
Best for:
Ratings:
4.5 (G2), 4.4 (Capterra)
Apps:
Web Version
Supported Integrations:
Facebook, Instagram, X (Twitter), LinkedIn, YouTube, TikTok, Pinterest, PPC, SEO, Email Marketing Tools, Google BigQuery, and more.
About Whatagraph:
Whatagraph is a cross-channel reporting and analytics platform designed to simplify performance tracking for agencies and enterprises. It unifies data from social, SEO, PPC, and email into one centralized hub, making KPI visualization and automated reporting seamless. With strong integrations and customizable dashboards, it helps teams deliver client-ready insights at scale. While pricing is premium and stability could improve, its automation and enterprise-level features make it ideal for large operations.
Key Features:
- Automated Reporting: Schedule and deliver reports across multiple channels with minimal manual effort.
- Cross-Channel Integrations: Combine data from social, SEO, PPC, and email platforms into one place.
- Regional Performance Tracking: Analyze campaigns and KPIs across different markets and demographics.
- Custom Dashboards & Templates: Use pre-built or personalized templates for reporting needs.
- Visualization Tools: Turn raw data into graphs, charts, and infographics for easy insights.
- BigQuery Integration: Manage and analyze large datasets for advanced reporting.
Strengths:
- All-in-One Reporting Hub: Whatagraph consolidates marketing data from multiple sources, allowing teams to view social, SEO, PPC, and email results on a unified dashboard.
- Time-Saving Automation: Automated reporting and scheduling save hours of manual data handling, especially for agencies with multiple clients.
- Customizable Templates & Visualizations: The ability to tailor templates with KPIs, infographics, and visuals helps present client-ready reports in a polished format.
- BigQuery Support for Large Data Needs: Integrating with Google BigQuery makes it ideal for enterprises dealing with large-scale performance data.
- Client-Friendly Sharing: Reports can be exported in PDF, PPTX, or XLS and distributed automatically to stakeholders, improving communication and transparency.
- Onboarding & Support: A personalized onboarding session ensures smoother setup, with customer support praised for quick resolutions.
Marzena D.
Some widgets are difficult to set but there is always a great customer service in place to help.
Areas to Improve:
- Price Point: At $499/month for 10 users, Whatagraph is significantly more expensive than many competitors, which may limit accessibility for smaller teams.
- Interface Reliability: Users report persistent bugs with the new UI, including authentication problems and frequent refreshes, which disrupt workflow.
- Integration Setup: Setting up third-party integrations can be complex and time-consuming compared to other analytics platforms.
- Limited Free Plan: The entry-level plan offers restricted features, making it difficult for users to fully test capabilities before upgrading.
- Customization Limits: While templates are helpful, widget flexibility and deeper customization options could be more robust for advanced users.
Matt G.
The new interface has mostly the same features but is plagued with constant authentication and UI bugs. Getting anything done takes hours, every interaction requires a refresh. Not a day goes by without someone on my team having a big problem with it.
What’s the Standout Feature of Whatagraph?
Its deep integration with Google BigQuery and ability to handle large-scale datasets make it uniquely suited for data-heavy enterprises and agencies that need advanced analytics beyond standard reporting.
Pricing:
Best for:
Ratings:
4.8 (G2) | 4.4 (Capterra)
Apps:
Web Version
Supported Integrations:
Facebook, Instagram, LinkedIn, YouTube, TikTok, Google Ads, HubSpot, plus 30+ more marketing platforms.
About DashThis:
DashThis is a dashboard-driven reporting tool designed for agencies and businesses managing multi-channel marketing. It pulls data from 30+ integrations and supports CSV imports, simplifying cross-platform performance tracking. With strong white-labeling features, teams can deliver branded, client-ready dashboards quickly. While initial setup requires customization, once configured, DashThis saves hours of manual reporting and provides clear, at-a-glance insights across SEO, PPC, and social campaigns.
Key Features:
- Automated Dashboards: Pull data from 30+ integrations and update automatically.
- Custom Report Templates: Pre-built templates for SEO, PPC, and social analytics.
- White-Label Branding: Apply your own domain, logos, and colors for client-ready reports.
- Cross-Channel Insights: Consolidate data from multiple sources into one dashboard.
- Collaboration Tools: Client and team access for real-time reporting.
- Custom Data Imports: Include CSV data for a complete reporting picture.
Strengths:
- User-Friendly Reporting: DashThis is designed for simplicity, letting users with minimal analytics knowledge create professional dashboards with charts and graphs in just a few clicks.
- Time-Saving Automation: Automated updates reduce the need for manual reporting, making it efficient for agencies handling multiple clients.
- All-in-One Dashboards: Instead of juggling multiple tools, users can view SEO, PPC, and social performance metrics in one place.
- White-Label Customization: Agencies can fully brand dashboards with client logos and color schemes, adding professionalism and consistency to reports.
- Strong Client Support: Each account comes with access to a dedicated product specialist, providing personalized guidance and fast issue resolution.
Madison R.
DashThis is super user friendly. I am someone who doesn’t know too much about Data Dashboards, but this platform was super easy to use. On top of that, each DashThis account has a product specialists assigned to it
Areas to Improve:
- Cost vs. Features: The pricing structure can feel steep, especially for agencies that need more dashboards or advanced customization options.
- Limited Widget Flexibility: While dashboards are customizable, some users find the widget editing restrictive and may need to rebuild reports from scratch when making changes.
- Design Options: Compared to more advanced BI tools, visual customization is limited, and templates lack variety for agencies seeking unique reporting layouts.
- Setup Complexity: Initial configuration requires time and attention to ensure data flows correctly, which can be challenging for non-technical users.
Verified User
Pricing. It is quite expensive, and the designs are not too many options.
What’s the Standout Feature of DashThis?
Its ready-to-use automated dashboards with extensive white-labeling make it particularly valuable for agencies. It simplifies client reporting by combining data from multiple marketing sources into one cohesive, branded dashboard.
Pricing:
Best for:
Ratings:
4.5/5 (G2) | 4.7/5 (Capterra)
Apps:
Web version, Android, and iOS apps
Supported Integrations:
All major social platforms (Facebook, Instagram, LinkedIn, X (Twitter), TikTok, YouTube) + full Google ecosystem (Google Ads, Search Console, Tag Manager, BigQuery).
About Google Analytics:
Google Analytics isn’t a dedicated social analytics tool, but it’s invaluable for tracking how social campaigns impact website traffic and conversions. With UTM-tagged posts and ads, marketers can see which platforms drive visits, engagement, and sales. Campaign attribution reports highlight which channels start or close customer journeys, while audience insights reveal demographic and device trends. For businesses seeking end-to-end visibility from social clicks to conversions, GA is indispensable.
Key Features:
- Website & Social Traffic Analysis: Track how visitors arrive on your site from social platforms. Understand which networks (Facebook, TikTok, LinkedIn, etc.) drive the most sessions, pageviews, and returning users.
- Real-Time Reporting: Monitor live traffic from campaigns as soon as you launch a post or ad. See immediate engagement impact from Instagram stories, TikTok videos, or YouTube campaigns.
- Campaign Performance Tracking: Use UTM parameters to tag every social campaign and measure clicks, conversions, bounce rate, and time on site. This makes it clear which post or ad format delivers ROI.
- Audience Demographics & Interests: Discover who engages with your brand via social traffic, their age, location, device type, and interests. These insights help refine ad targeting and content strategies.
- Conversion & Attribution Tracking: Identify how social channels contribute to purchases, sign-ups, or downloads. Multi-touch attribution reveals whether social was the first, middle, or final step in a customer journey.
- Custom Reports & Dashboards: Build reports tailored to your social KPIs like Instagram referral traffic, Facebook ad conversions, or TikTok-driven bounce rate. Automate these dashboards for team or client reporting.
- Explorations (Advanced Data Visualization): Break down datasets beyond standard reports. For example, isolate TikTok traffic and compare how its users convert versus Instagram traffic. Perfect for deep dives into channel effectiveness.
Strengths:
- Cross-Platform Visibility: Centralizes data from all social networks and compares them side by side.
- Powerful Audience Insights: Goes beyond vanity metrics to show demographics, devices, and behavior of social visitors.
- ROI Tracking: Links social campaigns directly to conversions and revenue.
- Completely Free: Offers enterprise-grade analytics at no cost (except for the 360 upgrade).
John C.
What I like best about Google Analytics is the detailed insights it provides. It helps me understand user behavior, track website performance, and make data-driven decisions.
Areas to Improve:
- Not Social-First: Built for websites first, social analytics are more of an add-on.
- Steep Learning Curve: GA4’s interface is less intuitive, requiring time and training.
- Complex Attribution Models: Requires setup knowledge to track multi-channel journeys correctly.
- Overwhelming Data: Beginners may find it difficult to isolate the most relevant social KPIs.
Sergio A.
Google Analytics each time is more difficult to understand and work with. Before GA4, it was more intuitive, and now you need to read many tutorials to create panels to get the information in a more easy way. If you want to get all the possible information, you need a more advanced implementation, that for some websites needs higher skills.
What’s the Standout Feature of Google Analytics?
Its conversion attribution models, GA shows how each social network contributes across the customer journey, helping marketers prove ROI and refine strategies.
Pricing:
Built-In Native Social Media Analytics Tools
Built directly into social platforms like Facebook, Instagram, or Twitter, these tools give first-hand insights into audience engagement, reach, impressions, and content performance. They’re free to use and ideal for understanding platform-specific trends without relying on third-party integrations.
20. TikTok Analytics
TikTok’s native analytics provides a breakdown of profile performance, audience activity, and video engagement. It lets you track metrics like views, likes, comments, shares, follower demographics, and peak activity times.
These insights help creators refine their content and post when their audience is most active. For a more advanced breakdown and access to third-party reporting platforms, explore the best TikTok analytics tools.
21. Facebook Analytics
Through Meta Business Suite, Facebook Analytics delivers a full view of Page performance, including post reach, engagement, follower growth, demographics, and even Reels insights.
It’s particularly useful for businesses managing content at scale, helping them tailor posts to audience activity trends. To go beyond the native dashboard and explore specialized third-party options, check out the best Facebook analytics tools.
22. X (Twitter) Analytics
X Analytics gives you a dashboard of impressions, profile visits, mentions, and follower growth over time. It also offers tweet-level metrics like likes, replies, and retweets, helping identify what content drives the most engagement.
Advanced insights are available for premium accounts, but core metrics remain free. For deeper analysis and competitive benchmarking, explore this guide on the best Twitter analytics tools.
23. LinkedIn Analytics
LinkedIn’s built-in analytics is invaluable for businesses and professionals. It tracks impressions, engagement rates, clicks, demographics, and follower trends. Pages get deeper insights than personal profiles, and admins can export basic performance reports to inform growth strategies.
For more advanced reporting, there are several LinkedIn analytics tools that help track performance in greater detail and benchmark against competitors.
24. YouTube Analytics
YouTube Studio offers creators rich insights into channel and video performance. Metrics include total views, watch time, CTR, subscriber growth, and detailed audience demographics.
It’s essential for understanding what content resonates and improving both organic and monetized performance. For broader reporting options, you can also explore different YouTube analytics tools that provide deeper insights and competitive benchmarking.
25. Instagram Analytics
For Business and Creator accounts, Instagram Analytics highlights profile growth, reach, impressions, and follower demographics.
It also provides detailed engagement data for posts, Stories, Reels, and ads, helping refine both organic strategies and paid campaigns. You can learn more about different Instagram analytics tools that extend these insights for deeper performance tracking.
26. Pinterest Analytics
Pinterest Analytics enables brands to track impressions, clicks, saves, follower growth, demographics, and website activity. It also compares organic and paid performance, making it easier to optimize Promoted Pins alongside organic boards and posts. You can explore more about Pinterest analytics to understand how these metrics shape smarter marketing decisions.
If you’re looking to go beyond analytics and manage every aspect of your social presence, explore these comprehensive social media tools that cover publishing, engagement, collaboration, and reporting in one place.
5 Key Benefits of Using Social Media Analytics Tools
Social media analytics tools aren’t just for tracking numbers, they’re essential for shaping smarter strategies, improving campaigns, and building stronger connections with audiences.
Here are five major benefits they bring to marketers, brands, and agencies:
1. Data-Driven Decision Making
Instead of guessing what works, analytics tools give you concrete data on audience behavior, campaign performance, and content engagement. This empowers marketers to fine-tune strategies that drive measurable results.
2. Better Audience Understanding
With insights into demographics, interests, and online behavior, you can create content that resonates with your target audience. Deeper audience understanding leads to stronger engagement and loyalty. To dive deeper into how to analyze your audience effectively, check out this detailed guide on social media audience analysis.
3. Improved ROI Tracking
Analytics tools help track how every campaign, ad, or post contributes to business goals. From conversions to revenue attribution, you can clearly see where your marketing dollars are paying off.
4. Competitive Benchmarking
By monitoring competitors’ performance and industry benchmarks, you can identify gaps and opportunities in your own strategy. This helps you stay ahead in a highly competitive digital landscape.
5. Streamlined Reporting and Collaboration
These tools simplify reporting with easy-to-read dashboards and automated reports, saving hours of manual work. Agencies and teams can also collaborate better with shared access to real-time data.
Key Factors to Consider When Choosing a Social Media Analytics Tool
Selecting the right social media analytics tool requires more than looking at features, it’s about choosing a solution that fits your goals, workflow, and growth plans. Here are the main factors and sub-factors to guide your decision:
1. Data and Analytics Capabilities
When selecting a social media analytics tool, the depth and quality of data are critical. A robust tool should provide meaningful insights into audience demographics, interests, and behavior, while also tracking content performance across posts, stories, and ads.
It should enable benchmarking against competitors and allow you to connect social metrics directly to business outcomes such as conversions and ROI, helping you make informed, strategic decisions.
2. Reporting and Visualization
The ability to create insightful, actionable reports is essential for any analytics tool. Customizable dashboards should align with your business goals and KPIs, and reports must be easy to export and share with stakeholders in professional formats.
Automation features that generate reports on a schedule or on demand can save significant time, making it easier to communicate results consistently and efficiently.
3. Real-Time Monitoring and Alerts
Social media trends and conversations move rapidly, so tools with real-time monitoring are invaluable.
They allow you to track engagement, emerging trends, and brand mentions as they happen, ensuring you can respond quickly to opportunities or address potential issues. Instant alerts can also assist in managing crises effectively, protecting your brand’s reputation.
4. Integration and Platform Support
A strong social media analytics tool should work seamlessly across multiple platforms and integrate with other marketing software, such as CRMs or advertising platforms.
Consolidating data into a single view makes it easier to analyze performance across all accounts and ensures that insights are consistent and actionable across your entire social media strategy.
5. Usability and Scalability
Ease of use and scalability are critical for long-term effectiveness. A user-friendly interface helps teams adopt the tool quickly, while scalability ensures it can handle growing data volumes and an expanding social presence.
A reliable customer support and training resources also enhance the tool’s value, enabling teams to maximize its capabilities without frustration.
6. Strategic Alignment and Cost Efficiency
Finally, the tool should align with your marketing objectives and support your overall business strategy. At the same time, it should offer strong value for the cost, prioritizing features that truly impact outcomes without paying for unnecessary extras.
And, balancing strategic alignment with cost efficiency ensures you invest in a solution that drives measurable growth and supports informed decision-making.
Stop Juggling Tools and Start Tracking Smarter
Businesses need to manage multiple accounts and constantly have an eye on social analytics. A cross-platform social media analytics and reporting tool will make this task incredibly easy by aggregating high-volume data from various platforms and presenting it in downloadable reports.
From the social media analytics tools comparison above, we can say that investing in the right social media analytics and reporting tool, like SocialPilot, can help you benchmark your efforts. The best part is you can choose a plan and take a 14-day free trial before making a long-term commitment.
This one-stop solution for your social media marketing is guaranteed to save you time and ditch all manual labor for good. So, wait no more and get started now!
Frequently Asked Questions
Is social media analytics important?
Social media analytics is important to measure the effectiveness of your social media efforts. It lets you know if your strategy is working or needs some tweaking.
What is social media analytics used for?
Social Media Analytics is used for tracking and monitoring social media metrics such as reach, impression, clicks, website visits, likes, replies, tags, mentions, etc. You can even compare them against your competitors to find the engagement gaps and take strategic actions to fill in those.
What are social media analytics tools?
Social media analytics tools help you analyze your complete social media account performance. Some popular tools are:
- SocialPilot
- Agorapulse
- Social Status
- Google Analytics
- Sprout Social
- AgencyAnalytics
- Keyhole
- DashThis
- Buffer
- Hootsuite
- Rival IQ
- Socialinsider
- HubSpot
- Sendible
- Iconosquare
- Mention
- Brand24
- Whatagraph
- Talkwalker
- Facebook Insights
- Instagram Insights
- Twitter Analytics (X)
- LinkedIn Analytics
- YouTube Analytics
- Pinterest Analytics
- TikTok Analytics
Which is the best analytics tool for social media?
The best tool depends on your goals, the metrics you want to track, and the platforms you use. Popular options include SocialPilot, Sprout Social, Hootsuite, and Buffer, each suited for different analytics needs.
How do you get social media analytics for free?
Almost all social media platforms offer free social media analytics through their built-in social media and analytics dashboard. For Facebook and Instagram, you can consider using the insights section of the dashboard, whereas you can try out the Analytics section for Twitter and Pinterest.
Is there a free alternative to Hootsuite?
Yes. SocialPilot, Buffer, Zoho Social, and Sendible are cost-effective tools that offer scheduling, analytics, and reporting for small to medium businesses.
What is meant by social media analytics?
Social media analytics is the process of tracking and analyzing data from social platforms to measure performance and audience behavior, helping you optimize your content and strategy.
What are the primary social media metrics to track?
Social media key metrics include engagement (likes, comments, shares), reach and impressions, follower growth, click-through rates, conversions, and sentiment. Tracking these helps measure performance and optimize campaigns.
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