14 Best Social Media Analytics Tools for Marketers in 2024

Choose from the best social media analytics tools to get insightful analytics, schedule reports, and improve your social media performance.

Free Social Media Analytics

Several businesses see social media success as an opportunity to enhance their brand visibility and increase awareness among their target audience. Leveraging insightful social media analytics tools helps you track performance, reach, impression, and audience behavior to refine strategies for social media growth.

However, if you want to ensure that your efforts are bearing results, you must grasp social media analytics. To do so, first, you must select the best social media analytics tools.

Let’s understand them one by one.

What Are Social Media Analytics?

Social media analytics is data collected from your social media accounts and pages. It reveals insights into how your content is performing on the platform and the audience demographics that interact with your page. It points out how your social media strategy contributes to your page’s growth.

Social media analytic tools are third-party software that helps collect and interpret social media analytics data to support business goals. With these tools, you can monitor and track your engagement levels, spot trends, and see the conversions and ROI generated by your social media efforts.

Additionally, if you are puzzled about whether studying the content performance metrics of your social media profiles is worth the time and effort, these analytics tools can resolve all your doubts.

How We Analyze and Select Social Media Analytics Tools:

This list of outstanding social media analytics tools has been put together through in-depth and experiential analysis. We have considered various aspects of the tool, such as insights provided, customizability, G2 ratings and reviews, price points, and scalability. The list ranking also reflects the evaluation of these tools’ competencies in data visualization, audience insights, and reporting features. Our goal in curating this list is to enable marketers to choose tools that will help scale their business.

There is a wide range of tools, from social media schedulers and competitor analytics to social media tracking tools, for diversified insights.









Suitable For Agency, Small Business, Enterprise Professional Teams, Small business, Enterprises Freelancers, Startup Agencies, Growing Agencies SMBs, Agencies, Multi-Location Brands
Minimum Pricing $69/Month $149/Month $29/Month $30/Month
Whitelabel Report in PDF Format check check check check
Email PDF Report to Client check check check check
Auto Schedule Report with Team and Client check check check check
Custom Report Builder check check check check
Overall Rating 4.1/5 4.1/5 4.3/5 4.5/5

Use these social media analytics and reporting tools to better craft your social media strategy and stay ahead of your competitors.


for 1 user

SocialPilot has emerged as one of the most versatile social media analytics tools to use facilitating the needs of 13000+ users. This tool lets you in on the analytics of all major social media platforms. The tool simplifies the tracking of metrics and KPIs for social media campaigns for each of your profiles separately.

This social media analytics software lets users monitor and generate reports under social media banners. And if you want to consolidate your digital campaigns across all platforms into one PDF, SocialPilot can do that as well.

When you add an account to SocialPilot, it pulls in historical analytics data, eliminating the need for a manual setup. SocialPilot constantly updates its features, allowing users to get the best out of the platform. All of this is a big plus if you’re a busy social media marketer.

Best for:

Marketing Agencies, SMBs, Multi-Location Brands & Professionals

Analytics and Reports

A dedicated social media management suite of features with analytics and reporting for data-driven decision-making.

Download Whitelabel Report

Now Access Tailored Reports with Exclusive Branding

In-Depth Page Analytics

Discover Crucial Metrics with Comprehensive Page Analysis

Schedule Report on Priority

Organize Regular Weekly and Monthly Reporting Schedules Easily

Share Reports with Clients

Flexibly Share Custom Reports with Clients Anytime You Choose

Individual Post Analytics

Analyze Each Post’s Performance with Detailed Insights

Custom Reports

Create Tailored Reports Suited to Your Specific Needs

Whether you need to download white-label reports, schedule regular reporting, or customize reports to fit your specific requirements, we’ve got you covered.

Below you will find some more dissected features that we provide, along with analytics and reports

Other Key Features:

  • Audience Growth: Uncover key insights into your growing follower base to identify what drives engagement. SocialPilot’s analytics help you track your growth and make it effortless to precisely tailor your content strategy by understanding your audience’s demographics.
  • Hashtag Performance: Using the SocialPilot tool, discover which hashtags drive your visibility and engagement and optimize your approach.
  • Performance Comparison with Time Duration: SocialPilot lets you track your social media performance based on any time interval you want. It is to help you identify actionable trends and patterns.
  • Best Time to Post: SocialPilot Analytics uses a heat map to demonstrate the best time to post, giving you an overview of when your audience is most active and engaging on Facebook, Twitter, LinkedIn, Instagram, and Google Business Profile.
  • Presentable Reports: SocialPilot allows you to create sleek, presentation-ready Advanced Analytics Reports that impress clients and offer clear, concise, and actionable insights.
  • Most Active Likers, Commenters, and Sharers: Engage with your most active likers, commenters, and sharers to foster an interactive audience base with simplified data by SocialPilot.

SocialPilot Pricing

SocialPilot offers a 14-day free trial and access to all premium features (no credit card required & cancel any time). Choose a plan that fits your needs.

Agency+ Agency Small Team Professional
Billed annually (Save 15%)
Billed annually (Save 15%)
Billed annually (Save 15%)
Billed annually (Save 15%)
Streamline Social Media Analytics Tracking and Reporting

What Do SocialPilot Users Say?


Luis Ignacio C.

I am surprised by the kindness that it offers me. Anyone who works in digital marketing, looking for a reliable tool, is what I have received since I implemented SocialPilot as the main tool. They also offer you a complete section of analytics, which allows you to show the orderly evolution of your work.


Cindy C.

SocialPilot is amazing! This social media analytics software frees up my time immensely, even providing me with analytics for each one of my social media accounts which is great.



for 10 profiles

Agorapulse cover

Best for:

Mid-sized businesses, mid-sized agencies, and some enterprise brands.

About Agorapulse

Agorapulse is a reputed social media management software which also analyzes their performance, and monitors online trends. Though it doesn’t really qualify as a social media analytics tool per se, Agorapulse’s analytics and reporting features make it a good fit for beginners to get a clear picture of overall social media performance.

From organic reach to paid content performance and link clicks, Agorapulse goes above what the social media platforms provide natively. This makes it one of the contenders for serving as a social media analytics tool.


Agorapulse offers one free plan and four paid plans with a 30-day free trial for each. The four paid plans are called Standard, Professional, Advanced, and Custom, ranging from $49 to $149 per month.

Other Key Features:

  • Social Media Scheduling: Agorapulse empowers you to create posts with precision, optimizing them for peak performance before scheduling.
  • Powerful Analytics: Access valuable analytics for all your posts, enabling you to effectively refine your content strategy.
  • Social Monitoring: Maintain a constant watch on brand mentions and industry conversations, ensuring prompt engagement with your audience.
  • Social Inbox: Efficiently manage and categorize conversations from various platforms within a centralized inbox, streamlining your response efforts.
  • AI-Enhanced Writing: Elevate your productivity with Agorapulse’s AI writing assistant, effortlessly generating imaginative ideas and captivating captions for your content.

After thoroughly reviewing a multitude of user testimonials about Agorapulse, gathered from reputable platforms like G2 and Capterra, we meticulously scrutinized each one, taking into account every aspect of the tool. Based on this comprehensive analysis, we’ve aggregated the following insights.


  • The in-depth analytics of engagement metrics like reach, engagement, and reach gave a thorough understanding and 75% of the users liked it.
  • 50% of the Agorapulse users found the competitor analysis convincing and valuable.
  • 3 out of every 4 users feel data visualization makes readability and understanding of data through charts and graphs convenient.
  • 75% of users find that data visualization, through charts and graphs, enhances readability and understanding of the provided information.
  • Almost all reviewed users found the ability to export reports handy and efficient.


  • 8.33% of the users suggested potential enhancements in data reporting capabilities.
  • One-fifth of AgoraPulse users mentioned that the tool falls short in collecting and presenting analytical trends.
  • Despite having automated reporting abilities, nearly 30% said the tool required more updates and improvements.
  • Several users reported discrepancies in accuracy and details in reporting.
  • Some of the users have commented that the reports generated by Agorapulse are hard to comprehend readily.

Overall Ratings:

Ease of Use

Social Status


for 20 users

Social Status cover

Best for:

Marketing agencies, social media managers, and small brands.

About Social Status

Social Status is a dedicated social media analytics tool perfect for agencies and digital marketers who need multi-channel reporting and the ability to white-label and customize their reports to suit different clients. The dashboard contains all the metrics you need in real-time for most social channels.

This social media audit tool also tracks Facebook Ad Accounts for reporting on paid campaigns. You can also benchmark performance against influencers and measure your influencer marketing campaigns with the social media metrics offered by Social Status.


Social Status offers diverse pricing options for different needs and industries. Its starting plan is $9 monthly, suitable for an individual with limited features. The pricing is $199 per month to accommodate their tailored necessities.

Other Key Features:

  • Profile Analytics: Social Status provides segregated metrics from Facebook, Instagram, YouTube, TikTok, X (Twitter), Snapchat, and LinkedIn for easy monitoring of social media profiles.
  • Competitor Analysis: Giving an in-depth analysis of the competitor and their performance is another aspect Social Status is good at.
  • Influencer Tracking: Tracking down the performance and impact of your influencer is easy with Social Status analytics and reporting to ensure collaborations drive engagement and outcomes.
  • Campaign Analysis: Get detailed analytics and the number on your campaign performance to understand if it generates reach across different social media platforms.
  • Reporting Automation: You can automate your reporting process with Social Status. It provides a comprehensive report that can be downloaded into a PDF with a scheduling process.


  • There is a free plan.
  • You get in-depth stats and metrics for all the main social media channels.
  • It is simple to use and has an intuitive design.

Genesis B.

I like that I have all of the tools I need to build a report in one place. It reduces the amount of time for me to build a report. It also highlights the most important facts about my report.


  • It only focuses on analytics and reporting, with no publishing or management features.
  • Higher plans can be expensive.

Glenn L

I have had occasions in the past where reports took quite a while to generate, particularly if you were doing one over a longer period of time. However, this seems to be less of an issue now.

Google Analytics


Google Analytics cover

Best for:

Digital marketers, SEO specialists, businesses, and content marketers.

About Google Analytics:

Google Analytics is a popular way to track social media campaigns and even helps you measure social performance.

But is Google Analytics actually a social media tool?

Google Analytics is often viewed as an SEO analytics tool. However, it is also one of the most valuable social media reporting tools for analyzing social media traffic trends.

You can also find the most effective network yielding the best campaign results through specific metrics. There are also several custom filter options for diversified graphs and reporting options. Overall, this platform is great, intuitive analytics software.


Google Analytics is a free platform that offers various basic plans. However, the premium 360 version costs roughly $150,000 per year, based on the volume of data you need. Google Analytics Premium 360 contains many high-end features suitable for larger enterprises.

Key Features:

  • Profile Analytics: Google Analytics is very useful for website analysis. It provides you with a real-time understanding of your site or app. It also helps you know the performance of the campaign on social media.
  • Audience Demographics: With the help of Google Analytics, you can understand the age, gender, interest, and behavior of your audience in the targeted marketing of demography.
  • Conversion Tracking: It also offers the ability to track conversions and by whom, where, how, when, etc., so you can measure how well your site is generating outcomes.
  • Custom Reports: To share insights and analytics with your team, you can create custom PDF reports with Google Analytics and generated numbers.


  • It’s completely free.
  • It’s compatible with multiple digital environments like websites, mobile applications, etc., including Google Ads accounts.
  • It collects data from multiple sources, creates goals, and tracks them thoroughly.
  • It gives you customized reports for better decision-making capabilities.

Esra K.

Google Analytics provides us with meaningful insights about our website, allowing us to improve it accordingly, attract new visitors, and increase our potential customers.


  • There’s a lot of learning involved to understand the tool.
  • It has multiple dashboards, which can be overwhelming if you are not sure what you are doing.
  • If you want to upgrade your free plan, it will cost you a whopping $150K a year.

Christi A.

Financially not an option at times. Although I know it increases traffic, I feel Google has complete control and can redirect according to who pays. Google used to be good, but now they are only loyal to money and could care less about helping small businesses. I’m thinking Yahoo is better.



10 Client Campaigns

AgencyAnalytics cover

Best for:

Agencies, Small Businesses, and some Enterprises

About AgencyAnalytics

AgencyAnalytics is a social media analytics tool with marketing features. It is good for agencies looking for automated reports and staff management for better workflow.

Other marketing features, like SEO, also help agencies improve their marketing efficiency and save time. With various smart integrations, it supports agencies in their marketing activities. Know for its automated client reporting and features like White Lable and Custom Dashboard to improve the client experience to scale your business.


AgencyAnalytics offers three plans: a freelancer plan at $12 per month for 5 client campaigns and a custom plan starting at $50 per client campaign. Each plan has a 14-day free trial option.

However, considering the tool’s “Only Analytics” feature (complimentary in other tools), the price plans are expensive.

Key Features:

  • Automated Reports: Feature to automate client reporting procedure to save time from manual report-making.
  • White Label: Customizable dashboard with professional branding making client experience brand-centric.
  • SEO Tools: Analyze and succeed with comprehensive SEO reports, ranking, and other data-driven numbers.
  • Custom Dashboard: User-friendly customized and personalized dashboard interface integrated with resources.
  • Client & Staff Management: Unify your team management and workflow in a progressive way for client satisfaction.
  • Softwares Integration: 80+ integrated Software to help you automate your analytics and reporting system.

After analyzing and monitoring the real-time reviews of AgencyAnalytics shared on reputed platforms like G2 and Capterra, we have brought you the actual experience of the tool’s aspects. Here are the most useful ones for you.


  • Customizable reporting functionality to build custom reports for every campaign.
  • Easy to use dashboard making personalised features more accessible.

Verified User

Having multiple platform’s data all in one place.


  • The dashboard is customizable but with limited features.
  • The rank and analytics are questionable and difficult to duplicate.
  • Considering the features and abilities, the price plans are expensive for agencies.

Camila D.

Not being able to filter data from UTM parameters. The lack of a budget pacing tool that combines channels and it’s able to match locations



10 profiles

Keyhole cover

Best for:

Marketers, agencies, and brands.


Keyhole can provide real-time performance analysis of the industry. It’s one of the best social media analytics tools on the market, helping brands understand which hashtags are trending among followers.

Businesses can leverage Keyhole’s social listening and monitoring features and even track campaign performance analytics, but only on Twitter and Instagram. It can be used as a social media reporting tool to keep an eye on your competitors with all their competitor analysis metrics.


Keyhole provides multiple pricing plans ranging from individual needs to enterprise demands. The initial plan, which costs $89 per month, is suited for individuals, and if you want it for a big team, businesses, or an enterprise, you are advised to go for the $259 or $549 per month plan.

Key Features:

  • Hashtag Analytics: Keyhole provides comprehensive insights into hashtag tracking and performance so you can choose the most suitable hashtag to grow your social media reach.
  • Keyword Tracking: It helps you find the most relevant keyword to your brands, thus allowing you to conduct target analysis and make strategic adjustments as needed.
  • Engagement Tracking: The engagement metrics can help you get to the depth to measure the reach of your posts and campaigns and guide content optimization.
  • Reporting and Analytics: Keyhole allows you to generate reports of your detailed analytics and provide actionable insights into the social media performance of your investment.


  • Keyhole produces valuable reports to keep clients well-informed. You can even download them in PDF format.
  • Historical data and influencer management features are available.
  • Track conversations about your brand across blogs, forums, and news websites.

Fatima M.

The metrics given on Keyhole are unmatched and help us in setting KPIs and measuring results accordingly. The layout is also very user-friendly, and everything is exportable, so that’s wonderful.


  • Higher and advanced price plans could be expensive for small businesses.
  • When a user demands real-time data, the processing could lead to delayed reports during higher traffic periods.

Ben K.

I felt like it broke A LOT. Sometimes info would not be pulled, the reports would be screwed up, etc. When I requested help, I was made to feel like I was the one making mistakes when I was a pretty savvy user (imo).



for 10 dashboards

DashThis cover

Best for:

Big Marketing Agencies, Businesses, and Enterprises.

About DashThis

DashThis is a social media analytics tool offering insights into performance. Using this tool, you can understand how your social media campaigns are doing on which platforms. Popularly used by big marketing agencies and enterprises, this tool has features like client collaboration and team integration, custom dashboards, and in-depth analytics.

However, if you are a social media management agency looking for a handy tool to analyze the different platform performance, Dashthis might cost you more than your major management tools.


After a 15-day free trial, DashThis offers four pricing plans, ranging from $49/month to $449/month.

Key Features:

  • Simplify Reporting: Powerful features like reporting without restrictions make the process fast and easy.
  • All-in-One Dashboard: Auto-updating dashboard integrating and combining data from multiple KPI reports as needed.
  • Report Templates: Customizable report templates for marketers to make reports as per their marketing needs.
  • Software Integration: Various integrated software allows displaying reports based on different platform data.
  • White Lable: The white label feature allows you to customize your dashboard, reports, domains, etc, completely.

We have examined many genuine user reviews and ratings for DashThis from accurate platforms like G2 and Capterra and brought to you the most popular opinions users have after using this social media analytics tool.


  • DashThis is a tool that displays data clearly.
  • It allows you to create charts, graphs, and reports in just a few clicks.

Verified User

They make it pretty easy to import the KPIs you want and lay out your reports. It’s pretty user-friendly.


  • The tool is expensive, considering the number of dashboards and widgets we can add to our plan.
  • There is a lack of customizable feature options on the dashboard.
  • Customizing and editing widgets on the dashboard might need you to start from scratch.

Verified User

Pricing. It is quite expensive, and the designs are not too many options.



for 3 users

hootsuite cover

Best for:

Professionals, Small teams, Small-medium businesses, and Enterprises.

About Hootsuite

Since arrival, Hootsuite has been serving users as an all-rounder solution for all things social media. The tool caters to a wide range of users, be it solo entrepreneurs, small businesses, large organizations, or marketing agencies with multitudes of clients.

Softwares like Hootsuite not only schedule content but also help you monitor the analytics of their performance at the same time. It monitors important KPIs of your posts, such as engagement metrics, and provides multiple reporting options.

The main dashboard of Hootsuite is loaded with capabilities for monitoring engagement on multiple social media platforms. However, the tool’s complicated appearance makes it difficult for newbies to master. So, we recommend using user-friendly Hootsuite alternatives.


Hootsuite offers five pricing tiers after a 30-day trial, ranging from $99/month to $249/month, catering to different social account and user needs.

Key Features:

  • Publishing: The tool’s robust scheduling and publishing features let you craft and schedule multiple posts at once to be published at the time of your choosing.
  • Analytics: Access comprehensive analytics data from connected profiles across multiple platforms, all conveniently displayed in a centralized dashboard for actionable insights.
  • Social Listening: his feature helps users stay attuned to online trends and diligently monitor brand mentions, keywords, and hashtags. You can glean valuable insights into the prevailing public sentiment for their brand.
  • Social Media Ads: Manage Facebook, Instagram, and LinkedIn ad campaigns within Hootsuite’s intuitive dashboard.

We went through a hundred user reviews for Hootsuite, gathered from trusted review platforms like G2 and Capterra. After carefully analyzing each of them in respect to all the features of the tool, we have gathered these insights.


  • The in-depth analytics insights provided by Hootsuite got a positive reception from 54.55% of users, with equal appreciation for the ease of use for accessing all the data.
  • The tool makes KPI monitoring of social profiles for users very easy.
  • 54.5% also find the ability to generate customizable reports very helpful for easy data visualization according to their convenience.
  • Hootsuite analytics also allows competitor analysis, which proved to be invaluable for 18.20% of users to get insights about their position in the market.
  • 11% were satisfied with the real-time analytics and alerts, which makes it really convenient for users to keep track of their social media performance.


  • Although available, 45.4% of users found customization options in the reports of Hootsuite to be limited.
  • Despite giving accurate data most of the time, nearly two-thirds of all the users found the analytics presentation to be hard to decipher.
  • n encountering problems with report creation, 19.20% of the users found the process to be complex.
  • Nearly 15.20% of people were unsatisfied with Hootsuite’s inability to export detailed reports with minutely granular data.
  • A frequently repeated complaint from users was that Hootsuite was only able to retrieve limited historical data, which restricted them from doing long-term analysis.

Overall Ratings:

Ease of Use

Rival IQ


for 10 rivals

Rival IQ cover

Best for:

Social media marketing agencies, big teams, and enterprises.

About Rival IQ

As the name suggests, Rival IQ is a social media analytics tool specializing in competitor analysis. The tool also analyzes your brand’s performance on multiple social media platforms.

Its robust competitor benchmarking allows marketers to understand their clients’ social stats compared to their competitors. However, this tool’s cost-effectiveness, offering only social media competitor analysis features, is on the higher side.


Rival IQ is a platform only for analytics, so Its Pricing plan is considerably costly. It provides 3 plans for different purposes, starting from $239/month to $559/month.

If you are specifically looking for social media analytics, other tools like SocilaPilot can add much value to your spending.

Key Features:

  • Competitor Analysis: Rival IQ is most popular for its competitor tracking and analysis features, which help brands develop a strategy to outsmart their competitors.
  • Trend Analysis: It helps you understand recent trends and leverage them for your social media engagement and presence. The trend analysis Rival ID offers is specifically relevant to your niche.
  • Audience Demographics: For any social media manager, it is vital to know the audience demography and distribution to cater to them in the future and always. Rival IQ provides information about the audience and their interests.
  • Reporting and Dashboards: Rival IQ is an analytics platform that provides an easy-to-use reporting process to track the performance of the campaign and content over time.
  • Social Listening: Rival IQ’s analysis also involves monitoring mentions and messages on social platforms and separating them on the same dashboard to enhance the engagement process.


  • RivalIQ puts competitors and the company on the same platform and derives information on competitor activity from various social media channels.
  • It has a diverse reporting feature that consists of customizable slideshows and PDFs.

Brendan B.

The insights from Rival IQ inform a lot of how we plan and execute our social media strategy. To be able to see a snapshot of our competition across the league is invaluable as well.


  • The platform’s subscription is tier-based, so you either have to pay more or swap with other plans if you want to add more rival companies.
  • Using this social media data collection tool, you cannot gather enough historical data.
  • It is not an all-in-one option. You might encounter issues with its social media management and listening capabilities.

Verified Rival IQ Reviewer.

I found that the data that we wanted was sometimes not available through the software, and we had to go into the platform directly, such as Facebook, to get it.



for 15 profiles

sendible cover

Best for:

Mid-sized businesses, mid-sized agencies, and some enterprise brands.

About Sendible

Sendible is one of the popular social media reporting tools primarily meant for larger agencies and teams. It has built-in features like content publishing, analytics, and report generation.

This social media audit tool focuses on simplifying and collating performance reports from multiple channels into a single dashboard. This makes keeping an eye on the overall performance of a brand on social media fairly streamlined.

However, it’s important to note that Sendible may not be the most cost-effective choice, and some users have expressed dissatisfaction with the quality of customer support services.


Sendible provides four paid plan options, and instead of offering a free plan, it provides a 14-day free trial period. The plans range from $29/month to $750 per month for White Label+.

Key Features:

  • Analytics: Attain a comprehensive grasp of your content’s performance and access valuable insights into audience behavior by utilizing in-depth analytics for all your published content.
  • Publishing: Sendible enhances your publishing responsibilities, giving you the capability to create and schedule posts, effectively simplifying content creation through automation.
  • Collaboration: Improve task management by efficiently coordinating with your team members and clients, guaranteeing smooth workflows and efficient approval processes.
  • White Label: Boost your earnings with the best social media management tools tailored for your clients, all while featuring your unique branding.

We have gathered multiple authentic Sendible user reviews from G2 and Capterra and meticulously analyzed them for the major features important to the use case. Based on this study, we have gleaned the following insights.


  • The comprehensive and detailed data provided by Sendible was appreciated by more than a third of the users, making content performance monitoring easy.
  • 27% of the reviews have mentioned the in-depth insights on trends analysis, which are available in the tool dashboard, to be very useful for tweaking the marketing strategy accordingly.
  • The efficiency with which Sendible enables KPI monitoring for users to keep up with their social media performance monitoring has received positive remarks from 22% of the audience.
  • Sendible’s competitor and market analysis features empowered 16.7% of its users to stay informed about developments in their respective industries.
  • The detailed reports generated by the platform was appreciated by 14.2% of the Sendible users.


  • Although present, 33% users pointed out that the user interaction analysis is very limited and can be expanded upon.
  • 40% of reviews said that they found the competitor analysis lacking in depth and wanted improvisations made in the relevant aspect for accuracy and detail.
  • While some users have appreciated the reporting abilities of Sendible, a fair number of users have pointed out that they faced problems with the automated generation of reports on a regular basis.
  • The automated data export faltered on many occasions, notably for 11% of users, and hindered their workflow.
  • Sendible’s report customization has failed for some of the users on occasion.

Overall Ratings:

Ease of Use



for 10 user

Mention cover

Best for:

Marketing agencies, brands looking to increase awareness, and organizations to monitor their online reputation.

About Mention

Mention is another social media analytics tool that monitors keywords, does competitive analysis, and finds relevant influencers in your niche. A popular feature of Mention is the ‘alerts’ system, which notifies you in real-time whenever set keywords are mentioned. The overall analytics on keywords help you keep up with industry trends and competitor activities, ultimately leading to better industry benchmarking for brands.


Mention has a suite of tools for brand monitoring and analytical reporting. Pricing plans start at $49 monthly for an individual marketer, with features like social listening and publishing only. If you are looking for a plan that has all the advanced features like competitor analysis and team collaboration, then you will have to go for an expensive plan of $179/month.

Key Features:

  • Online Reputation Monitoring: With Mention it is easy to monitor what’s being said about your brand on social media platforms to manage your reputation proactively.
  • Social Media Publishing: It lets you draft, schedule, and publish posts across multiple social media platforms, such as Facebook, Instagram, Twitter, and LinkedIn.
  • Social Media Listening: This is a popular feature provided by Mention that allows you to manage all your social inbox messages, comments, and DMs in one place to boost your engagement.
  • Brand Awareness: Being relevant is a piece of cake with Mention, as it allows you to engage with the audience in a relevant way to grow the brand powered by social listening.


  • Its user interface is clean and simple to use. Users can easily navigate through it.
  • The analytical reports can be downloaded in Excel.

Elizabeth M.

I love that Mention goes beyond normal links in articles and blogs and even searches through comment sections. It’s a great way to hear customer feedback, not just from our customers but from your competitors as well. The interface is beautiful, intuitive, and easy to use for all tasks.


  • The support team isn’t proactive in solving problems. So, it will be difficult for beginners to get the necessary support.
  • The platform is slow and buggy sometimes, making it difficult to rely on for major critical data-drive details.

Verified Mention User.

I don’t know why my activity is reported sometimes and not others. I have no one at Mention who can guide me on how to get relevant/the best results with their platform. I get a lot of irrelevant Mentions concerning people with the same name as me. There should be a way to exclude their activity from being reported to me.




Best for:

Small businesses, PR agencies, digital marketers, and large enterprises.


Brand24 is one of the popular social media data collection tools that helps you improve your social media presence. It offers features like competitive analysis, tracking campaign analytics, overall social media content performance, and an overview of audience growth rate.

This tool’s sentiment analysis capability works magic for brands to manage their PR. Brand24 goes one step further by segregating all your brand mentions under positive and negative sentiments to understand your brand impact online.


Brand24 has 4 different plans and a 14-day trial available for the users. The lowest price plan is $99, which is suitable for individuals. If you are a marketing agency, you can go for their plan costing $249 per month.

Key Features:

  • Sentiment Analysis: Mention, as the name suggests, helps you understand the behavior of the audience behind their mentions to support the brand’s reputation management.
  • Data Analytics: For every data-driven decision making, Mention offers in-depth insight analytics to understand the performance.
  • Mention Analytics: It gives you the data of who, when, where, and how you are mentioned on different social media platforms.
  • Reports and Insights: Mention allows you to automate your report and download it as a PDF. This helps you share the outcome and campaign performance with the clients.


  • Offers accurate mentions that are relevant to specific niches and keywords.
  • The dashboard provides comprehensible metrics regarding hashtag performance.

Roberto S.

The platform has a very good and widely renowned capability to optimize a marketing strategy building process, it can be integrated solidly and very quickly. The program has definitely coordinated a follow-up process to market needs.


  • Users have experienced occasional sluggish performance and delays in updating the track of mentions.
  • Results can be spammy and inaccurate at times.

Samara H.

It would be ideal if Brand24 had faster results and a more specific opinion filter, it would also be good if the team considered supporting the development of analysis and audit reports. There are some things that can be improved. I also find that certain functions are not that intuitive to find.



for 10 users


Best for:

Marketing agencies, SMBs, and large enterprises.

About Whatagraph

Whatagraph is a social media audit tool with various reporting options. It can create functional, professional-looking reports in a few minutes. It integrates with major social media platforms, allowing it to generate real-time data.

With more than 45+ data sources available and 95+ templates, you’ll have all the tools you need to create a report for your client or manager. It helps you connect, organize, visualize, and share every data to understand the performance of your brands.


Whatagraph’s pricing plans are on the higher side. The lowest plan costs $249 per month for 5 users and offers limited features. However, if you are a marketing agency, you must go for their $499/month advanced plan to get all the necessary features for analytics and reporting

Key Features:

  • Automated Reports: Whatagraph provides you the ability to automate your reporting process. You can schedule the download or sharing of the reports.
  • Performance by Region: Tracking the performance of your content or campaign based on a specific location is possible with Whatagraph.
  • KPIs Tracking: It lets you track a certain KPI or a metric to understand the campaign performance in a specific niche.
  • Client Management: You can automate report sharing with multiple client accounts efficiently.


  • 45+ data sources
  • 95+ report templates
  • Personalized 30-minute onboarding and setup session for each customer


I love how easy this tool is to use, everyone on the team finds it much more user-friendly than other dashboards. Integration was easy, we sent some example reports to the team who duplicated these for us. We literally had to log in and send it to our clients!


  • Might be expensive for smaller agencies and SMBs.
  • Only annual pricing plans are available.
  • The free plan offers limited features that do not provide a justified experience of social media analytics.
  • The third-party integration setup process is complex.


The development cycle is aimed at pleasing the greatest number of people, which means very specific requests might never make it.




Best for:

Larger enterprises, mid-size businesses, and brands aim to monitor their social media presence.

About Talkwalker

Talkwalker is another reporting software that offers free, unlimited searches for hashtags and keywords for all major social media platforms. It is primarily designed for organizations looking to enhance their social listening abilities.

Monitor conversations from over 150 million data sources and analyze engagement, mentions, sentiments, reach, comments, top posts, and more. This brand monitoring platform lets you compare your performance to competitors across multiple channels.

However, Talkwalker heavily relies on internet-based data, which may not cover consumer insights. The generated data requires complex understanding, which is usually lacking without proper training.


Talkwalker does not provide explicit pricing details. Its plans contain different features for different needs, and it offers customized solutions for user’s needs. You can contact their customer support for exact pricing for more information and a personalized plan.

Key Features:

  • Comprehensive Social Listening: Talkwalker has a wide coverage, offering users the ability to identify and reply to their comments and DMs from one place.
  • Content Performance Analysis: Analyse the outcome of your social media content to guide the strategy for better engagement.
  • Audience Growth: Know the age, gender, and interests of your growing audience, which is actively engaging with your content.
  • Competitor Analysis: Talkwalker allows you to track your campaign against the competitor, hence facilitating competitor analysis.


  • In real-time, monitor what people say about your brand, products, events, or campaigns.
  • Shows audience demographic data like age, gender, and occupation.

Younes B.

I have been using Talkwalker for more than 3 years now. I like the depth the tool can go into bringing results. Even when a nano influencer or small media website mentions your brand, Talkwalker’s web crawlers don’t disappoint you and show you the results in almost real time.


  • Tagging in Talkwalker is slow.
  • Managing the account is complex, and the learning curve is exhausting.
  • Custom plans may be expensive for SMBs and small teams.

Verified User in Aviation & Aerospace

Trapped. Easy to set up, impossible to get away from it. Ugh, you can’t delete your account without going through a 3rd party request, which still hasn’t worked. Users can’t delete accounts in settings, zero ability to control your account. Results include every job posting on the planet. In other words, if you want an alert for ICH Q9, instead of getting information on ICH Q9, you get every single job posting that lists ICHQ9 as part of the job, which every quality professional on earth.

Built-In Free Social Media Analytics Tools

You might be familiar with the fact that social media platforms like Facebook, Instagram, Twitter, etc, provide basic analytics variables for their users with built-in dashboards, which act as free social media analytics tools.

You can check important metrics, including conversion rate, click-through rates, engagement rate, impressions per mile, and leads. These insights provide an excellent starting point for understanding your audience.

However, they have limited scope, and users may find themselves with heaps of data from individual social media platforms without proper processing.

That’s why you must have robust social media analytics software to accurately measure the reach, impact, and potential of social media marketing. Here are our top picks for the best paid and free social media analytics tools worth exploring.

Why Do You Need Social Media Analytics Tools?

If you still are in doubt as to why you would need social media analytics tools after going through the above list, let us take a keener glance at the actual benefits of using such a tool, which would fit your brand.

Shaping Content Strategy

Your social media content strategy depends on what the analytics tell you. The performance metrics curated by these tools define how well your content is being received along the platform, proving to be more conducive to your posts.
Depending on these results, you can decide on a further course of action, like experimenting with more content variety or going strong with your current work.

Optimize Your Posting Times

Based on follower activity in different time zones and taking into account your own location, social media analytics tools can decode the best times to post on social media for you.

Publishing your content at these time slots gets you the maximum exposure and engagement, all thanks to the recency effect.

Analyzing Public Perception

Taking into account the reactions, comments, messages, and brand mentions, social media analytics tools can work out the average sentiment of the audience towards your public image. This is one of those special capabilities that you will never be able to find in your free in-built social media analytics tools.

As a brand, it is of utmost importance to know the public perception of your business on social media to build and maintain a positive PR.

360-Degree Campaign Management

Running social media ad campaigns is a very common marketing strategy on the part of businesses trying to get conversions from these platforms. Now generating real-time data on these campaigns is a prime job for social media analytics tools.

From monitoring paid ads to registering views and link clicks, you can keep an eye on each penny you invest and the ROI they generate.

Nature of Your Current Audience

This is one of the key points analytics tools help their users in. You will be able to segregate your followers based on demographics like gender, age, location, profession, industry, and many other details.

This gives you a backstage insight into people’s preferences and tells you whether your social media marketing efforts are hitting their mark or not. If not, you can tweak your content strategy a bit to reach your target audience.

Competitive Edge

Other than analyzing your performance, you must look after what your competitors are doing online. Competitor analysis can help you keep track of the trends and content strategy they are pursuing, the profiles they are following, and the kind of response they get.

This is not to help you copy them but to refer to their actions, jump onto the famous trend wagons, and keep ahead of them all.

Centralizing Overall Performance Report

The best social media analytics tools have a sophisticated reporting feature as well. This allows users to create integrated social media performance reports that are presentable and can be sent to all your relevant stakeholders automatically.

This means that you don’t need to create separate reports for analytics from separate social media channels but rather a single report that is all-encompassing.

Final Words

Businesses need to manage multiple accounts and constantly have an eye on social analytics. A cross-platform social media analytics and reporting tool will make this task incredibly easy by aggregating high-volume data from various platforms and presenting them in downloadable reports.

From the social media analytics tools comparison above, we can say that investing in the right social media analytics and reporting tool like SocialPilot can help you benchmark your efforts. The best part is you can take a 14-day free trial before making a long-term commitment.

This one-stop solution for your social media marketing is guaranteed to save you time and ditch all manual labor for good. So wait no more and get started now!

Frequently Asked Questions

Is social media analytics important?

Social media analytics is important to measure the effectiveness of your social media efforts. It lets you know if your strategy is working or needs some tweaking.

What is social media analytics used for?

Social Media Analytics is used for tracking and monitoring social media metrics such as reach, impression, clicks, website visits, likes, replies, tags, mentions, etc. You can even compare them against your competitors to find the engagement gaps and take strategic actions to fill in those.

What are social media analytics tools?

Social media analytics tools help you analyze your complete social media account performance. Some popular social media analytics tools are:

  1. SocialPilot
  2. Sendible
  3. Agorapulse
  4. Social Status
  5. AgencyAnalytics

Which is the best social media analytics tool?

SocialPilot is one of the best social media analytics tools out there. The tool makes it quite simple to track metrics for social media campaigns for each of your profiles separately. You can track content engagement, audience growth, demographics, and influencers. Also, with this social media analytics software, users can plan, publish, promote, and create reports under social media banners.

How do you get social media analytics for free?

Almost all social media platforms offer free social media analytics through their built-in social media and analytics dashboard. For Facebook and Instagram, you can consider using the insights section of the dashboard, whereas you can try out the Analytics section for Twitter and Pinterest.

Is there a free alternative to Hootsuite?

SocialPilot, a robust tool that offers powerful publishing and insightful analytics, is more beneficial to businesses and digital marketing agencies than Hootsuite. Apart from costing you less, you get additional features such as publishing carousel posts, audience targeting, and Canva integration when you opt for SocialPilot.

social media marketing using socialpilot

About the Author

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Jimit Bagadiya

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