Increased use of social media has been a major contributing factor to the rise in the number of smartphones connected to the internet around the world. Users are no longer restricted to using a single social network and have accounts across multiple platforms like Facebook, Instagram, LinkedIn, Twitter, TikTok, and more.
With multiple social media accounts, businesses need a way to manage them and reach out to different demographics across multiple channels. This is where comprehensive social media management tools like Hootsuite come into the picture.
Hootsuite is an easy-to-use social media management tool that allows you to handle multiple social accounts, business pages and profiles from its comprehensive user interface.
Hootsuite has a single dashboard that has an easy-to-use web interface and doesn’t require any special installations to start managing different social media accounts. With Hootsuite, you can easily schedule, publish, monitor, and analyze your social media activities.
Why consider alternatives to Hootsuite?
Although Hootsuite offers a wide range of flexible plans to its users including a free trial, small businesses might not be able to leverage the true capabilities of this tool without spending a significant amount of money on subscriptions.
In this post, we will take a look at some of the top Hootsuite alternatives that small businesses can opt for and take care of the most desired social media marketing activities like post scheduling, content creation, publishing, and analytics.
We will review each alternative to Hootsuite so that you don’t have to, and when we conclude, you will be able to make an informed decision about which social media management tool fits your marketing strategy perfectly.
What are the best Hootsuite alternatives?
- User-friendly interface, no learning curve
- Advanced scheduling & publishing
- Team & client management
- Social media analytics & reporting
- Facebook ads & social inbox
- Connects 25 accounts in $30/m
- 24x5 support available
1. Hootsuite Alternative - SocialPilot
Developed especially for small businesses and agencies, SocialPilot is best for publishing, engagement, and analytics. It is hands down more powerful than Hootsuite and offers a wide range of features that are a must for small businesses and agencies at a fraction of cost.
Here are the key features SocialPilot offers:
- Team collaboration and client management
- Compatible with Facebook, Instagram (Direct Publishing), Twitter, Google My Business, LinkedIn, Pinterest, TikTok, VK and Tumblr
- Social Media analytics and reporting
- Social Inbox & Facebook ads
- Advance post scheduling with ability to mention, schedule videos, album & carousel posts, add CTAs' and so much more.
- Canva integration to help you create images on-the-spot
- 24x5 Support available via calls, emails, live chat and social media.
SocialPilot vs Hootsuite:
While both platforms are quite similar, there are certain advantages of using SocialPilot. For example, Hootsuite schedule up to 350 posts at a time to your social networks, but you can bulk schedule up to 500 posts with images in SocialPilot.
SocialPilot offers a unified dashboard similar to Hootsuite and allows you to put certain social platforms in a group. This feature is extremely useful when you’re dealing with multiple clients and do not wish to make a mistake while posting content.
Hootsuite only offers ow.ly link shortener, whereas SocialPilot gives you access to other popular link shorteners like Snip.ly, Rebrandly.com, and Bitly.com as well.
Additionally, you will be able to search for content related to your field while getting your RSS feeds. This feature is not available in Hootsuite.
To see a more categorized and detailed comparison of SocialPilot being one of the best Hootsuite alternatives, click here.
Price: SocialPilot offers a 14-day trial and the subscription starts at $25/month (billed annually) as compared to Hootsuite’s pricing - $29/month subscription when billed annually.
2. Hootsuite alternative - Buffer
Much like Hootsuite, Buffer also started as a scheduling tool for Twitter and became very popular amongst other Twitter tools in the social media marketing segment. But as the years progressed, Buffer has undergone more changes than Hootsuite.
Here is a list of Buffer’s key features:
- Comprehensive feed for every social network
- Free plan with 1 social account for a network up to 10 scheduled posts available
- Compatible with Twitter, Facebook, Instagram, Google+ and Pinterest
- Users can re-buffer published posts
- Content curation using RSS feeds
- Visual Calendar
Buffer vs Hootsuite:
Both tools have similar dashboards but Buffer doesn’t show notifications about direct messages or comments. Buffer only displays scheduled posts and previously published posts under the Analytics - Posts path.
Using Buffer is advantageous when creating publishing schedules for different social channels. You can use these schedules and add new content regularly. Hootsuite also has a similar feature but it is restricted to a single schedule.
However, Buffer doesn’t give you many options to interact with fans and followers but it is great for scheduling posts and re-publishing the ones that worked well.;
Price: Buffer offers a free plan and after the trial, you can avail the ‘Awesome’ plan at as low as $12/month (billed annually) but limited to a single user.
If you'd like to have a look of how SocialPilot is compared as a great Buffer alternative, we have a detailed comparison here.
3. Hootsuite alternative - eClincher
eClincher is a robust and feature-rich social media management tool that can be used by small and medium businesses to streamline their social media presence. It is known to make social media management easier and more effective with its intelligent social media dashboard and centralized inbox.
Key features of eClincher include:
- Advanced publishing
- Content curation
- Marketing automation
- Keyword tracking
- Social media analytics
- Content recycling
- Team collaboration
eClincher vs Hootsuite
eClincher is best known for its publishing, reporting and monitoring capabilities. It offers an interesting feature called Pocket integration. You can use this feature to share any content stored in your pocket account directly to associated social platforms.
However, compared to Hootsuite, eClincher doesn’t let you collaborate on social media tasks. You will have to collaborate separately for messages via email or Slack.
eClincher’s UI is not as simple as Hootsuite and takes some time to master. It is recommended to use the support documents to train the team before they start using eClincher.
Price: All eClincher subscriptions include a 14-day free trial and the base subscription starts at $59/month.
Check out how SocialPilot competes as an eClincher alternative, here.
4. Hootsuite alternative - CoSchedule
CoSchedule allows you to manage your marketing from a unified platform. It offers Social Organizer that integrates multiple social networks and helps businesses by equipping them with the marketing essentials.
Some key features of the tool include:
- Automatic notifications
- Campaign analysis
- Campaign management
- Content management
- Custom branding
- Reporting and statistics
- Third-party integrations
CoSchedule vs Hootsuite
If we compare the two tools, CoSchedule is an expensive option due to its pricing structure and as you scale up you will have to pay more for availing advanced features.
CoSchedule also offers a free trial to perform testing. You can curate content, schedule posting time and automate it from its centralized management system.
Price: CoSchedule - Social Organizer plans start at $120/ month up to 3 users. The top tier allows 10 users and you need to pay extra to add more users.
5. Hootsuite alternative - Socialbakers
Socialbakers is an AI-focused social media marketing and analytics platform that empowers small businesses to post their content at the right time to generate maximum traction.
You can easily measure, compare, and optimize your social media campaigns with its easy-to-use interface. Some key features of this tool include:
- Social media analytics
- Competitive Ad insights
- Predictive intelligence
- Data integration
Socialbakers vs Hootsuite
Socialbakers and Hootsuite are pretty evenly matched and while the free version of Hootsuite is a good place to start for small businesses, investing in Socialbakers might be worth the investment.
Socialbakers allows you to schedule posts at a time when they are likely to receive maximum hits. Upload content and get a comprehensive overview of your marketing campaigns with its reporting and analytics tools.
Price: However, unlike other platforms, the pricing for Socialbakers is only available on request and it is a good idea to contact them for the exact price in order to avoid any lengthy bills in the future.
6. Hootsuite alternative - Agorapulse
Agorapulse is a publishing tool. But it also covers some other important aspects of social media marketing like competitor research and social listening. Some of its key features include:
- Unified inbox to view, reply, and assign comments
- Compatible with Facebook, Google+, Twitter, YouTube, Instagram, and LinkedIn
- Comment moderation
- Hashtag and keyword monitoring
- Visual calendar
- Follower profiling
Agorapulse vs Hootsuite
Agorapulse’s bulk upload options combined with unlimited RSS feed helps it beat Hootsuite in almost all regards.
The unified inbox feature allows you to manage interactions within your social channel in a much easier manner. In addition to that, Agorapulse offers a clutter-free dashboard that adds to the user’s convenience.
Price: Agorapulse offers a 14 days free trial without a credit card and the subscription for their Solo plan starts at $79/month (billed annually).
SocialPilot also proves out to be a cost-effective alternative to Agorapulse. We have compared both the tools in detail, here.
7. Hootsuite alternative - Sendible
Sendible is a tool that helps amplify and manage multiple brands on social media streamlining processes from planning, collaborating to engagement. It’s more of an agency focused tool making it a great Hootsuite alternative.
Key features of Sendible
- Social listening
- Content calendar
- Unified Social inbox
- Custom Reporting
- Team collaboration
- Social media publishing
- Bulk scheduling and RSS Feed
- Lead generation through Social CRM
Sendible vs Hootsuite
When comparing Sendible to Hootsuite, Sendible thinks social media management is just a necessary part of marketing but with Sendible you can go beyond that. It can track all of your online campaigns outside of social media as well.
What makes Sendible stand out is it’s CRM functionality and the 360 degree monitoring capabilities, which Hootsuite completely lacks. The dashboard of Sendible encircles around an expansive set of features from social media management, monitoring, sentiment analysis, auto-following and auto-responding, in-depth and detailed analytics, to a lot more.
Though Sendible has some great features, there is definitely a learning curve to it. You can’t very easily understand the dashboard. The pricing is also a bit odd compared to other social media management tools. It's based on the services you use which turns out to be quite expensive when you have a lot of scheduling to do.
Price: Sendible’s pricing for startup agencies starts with $99/month for 3 users where you can build 15 reports in total. You can try it out before with a 14-day free trial.
If you'd like to check a detailed comparison of SocialPilot being an awesome Sendible alternative, here it is.
8. Hootsuite alternative - Zoho Social
Zoho Social is another tool like Hootsuite that takes social media publishing up a notch with its smart scheduling options. It is built keeping the needs of businesses and agencies in mind helping them grow their presence on social media.
Key features of Zoho Social
- Social Media analytics
- Custom Reporting
- Social media listening with live stream
- Smart scheduling
- Team collaboration
- Social media calendar
Zoho Social vs Hootsuite
Zoho Social is more of a tool that is focused for mid sized businesses and agencies. It proves to be a great alternative to Hootsuite with advanced features like social listening and SmartQ predictions unlike Hootsuite. Zoho Social shows the best times to post for wider reach and engagement.
There’s a listening dashboard as well that helps you streamline your social media messages based on the criteria you’ve set, but sometimes you don’t get the accurate engagement numbers.
Zoho Social doesn’t have RSS Feed integration so for automating content pieces to social media you would have to pick another tool. Zoho Social falls into an expensive category where to use certain services you need add ons to your subscription.
Price: All the subscriptions include a 15-day free trial and the best plan to begin with for agencies costs $200/month for 5 users.
If you are looking for a Zoho Social alternative, SocialPilot proves out to be a flexible and intuitive one. Check here for a detailed comparison of Zoho Social and SocialPilot.
Frequently Asked Questions
Hootsuite has been around in the market for a very long time. It was the very first social media management tool that everybody was aware of. But with time there are some great tools that are competing with Hootsuite very well and aren’t as clunky and intimidating as Hootsuite is.
The best alternatives to Hootsuite that are budget friendly or free are
- Social Bakers
- Zoho Social
It totally depends on what your requirements are. But yes, SocialPilot comes out to be the better social media management tool one can use for their brand or agency compared to Hootsuite. SocialPilot covers mostly all features a small business or digital agency needs to manage social media efficiently and is the most affordable one with a price starting from $25/month for 3 users.
SocialPilot is the best choice as a social media management tool to help small businesses build their brand on social media at pocket friendly prices.
It totally depends on what your requirements are. If you don’t want to shell out much and use an easy user interface Buffer is the tool for you. But if you are an enterprise and a larger agency where you have the time and money to invest, Hootsuite might be the right fit.
And it’s a wrap!
There you have it. Hootsuite is one of the oldest social marketing tools but alternatives like SocialPilot are allowing users to create new USPs and get better features at competitive prices.
In order to create a solid strategy, you will need to a have a right set of social media management tool at your disposal and with the comprehensive list discussed in this article, you will be able to make an informed decision for your business.