When juggling multiple social accounts and various social media channels, Social media management tools are saviors, and Hootsuite is a pioneer among them.
However, many Hootsuite alternatives with similar or even better features come at an unbelievable price range.
Let’s dig further as to why these options are worth considering.
Hootsuite is a leader, but its pricing is nothing short of aspirational. This makes using Hootsuite for small businesses, agencies, or solo entrepreneurs absolutely impossible.
So how do they get a piece of the pie, which is social media marketing?
Just like leaders have many competitors, Hootsuite has many alternatives. These options provide similar features for managing all your social media requirements but at a much more affordable price, leveling the playing field for all marketers.
Why Consider Hootsuite Alternatives?
- Hootsuite High Pricing: Hootsuite is one of the most expensive tool for social media. It especially creates budget constrains for agencies, SMBs, NOGs, etc.
Kelby S.
My only complaint is the price — even with the nonprofit discount this is steep for my organization, and Hootsuite should be aware that a small org might save money and not affect their sales bottom line much by just embracing Meta’s free tools if they dispense with X and others in order to focus on their strongest audience. I also find that on Facebook some emojis translate to small boxes, which interferes with the message.
- Support Available in Selected Plans: Premium support is only available on higher plans, limiting immediate assistance for users on basic subscriptions.
- Its Steep learning Curve: Hootsuite can be complex for beginners, with a lot of features and tools that may take time to master.
Sam M.
The initial dislike for me was getting used to the layout. I wasn’t particularly fond of how things were laid out. There are tabs across the top that have each social media account that you have. Within each tab, you can customize what you want to display. The learning curve can be confusing for people so this may be an obstacle for anyone first using the platform.
- Limited URL Shortener Feature: URL shortening is restricted to specific plans, which may affect users on lower-tier subscriptions.
- Inconsistent Analytics Data: While it provides basic reporting, Hootsuite may not have the depth and accuracy of analytics that businesses need for detailed social media insights.
Verified User in Marketing and Advertising.
I don’t like that I can only post one story at a time and that I can’t add text. I don’t like that the site is often lagging when I am in the middle of adding copy or trying to schedule. The analytics that are provided to me always seem inaccurate.
- Team Collaboration on Higher Plans: Team collaboration features are only available on higher plans, restricting collaboration for users on lower plans.
Despite spending a pretty huge amount, you might not get the best outcome because of Hootsuite’s limitations.
In this post, we shall review the best alternatives to Hootsuite so you don’t have to. And when we conclude, you can decide on the social media management tool that caters to your marketing needs.
Top 5 Hootsuite Alternatives in Overview
The table below contains a quick comparison of SocialPilot, Agorapulse, Buffer, and Sprout Social with Hootsuite and the top features social media management tool must have.
 SocialPilot |
 Hootsuite |
 Buffer |
 Agorapulse |
 Sprout Social |
|
|---|---|---|---|---|---|
| Pricing | Starts at $30/Month | Starts at $99/Month | Starts at $36/Month | Starts at $69/Month | Starts at $199/Month |
| Best for | Agencies & Small Businesses | Brands & Enterprises | Mid-size Businesses | Brands & Big Businesses | Brands & Enterprises |
| Social Profiles | 7 | 10 | 6 | 10 | 5 |
| Ease of Use | |||||
| Support | |||||
| Publishing | |||||
| Bulk Scheduling | 500 Posts | 350 Posts |  |
200 Posts | 350 Posts |
| Smart Queues |  |
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| Repeat Post | Very easy |
Complex |
|
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| First Comment | |
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Only Facebook & Instagram |
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| Audience Targeting | |
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| Content Planning & Creation | |||||
| Calendar View | Easy to read |
Complex |
Hard-to-read |
Confusing |
Overwhelming |
| AI Assistant | |
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| Custom Call-To-Actions | |
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| Content Library | |
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| Instagram Collab Posts | |
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| Location Tagging | |
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Only Instagram |
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| Holiday Calendar | |
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| Engagement | |||||
| Social Inbox | Unified inbox |
Multiple inboxes |
Limited Features |
Multiple inboxes |
Complex |
| Reply to Reviews & Queries | |
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| Reply to DMs & Comments | |
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Only Facebook and Instagram | Seperated Inbox |
|
| Analytics | |||||
| Detailed Social Media Analytics | Easy to read |
Complex |
Complex |
Complex |
Complex |
| Custom Report Builder | |
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| Auto-Schedule Report Sharing to Clients | |
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| Team and Client Collaboration | |||||
| Client Management | |
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| Approval Workflows | Advanced |
Confusing |
Basic |
Technical glitches |
Tracking glitches |
| Per Post Multi-User Collaboration | |
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| Approval-on-the-go | |
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| White Labeling | |||||
| White Label Dashboard | |
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| White Label Downloadable Report | |
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| Learn More | Learn More | Learn More | Learn More | ||
How We Analyze and Select these Tools:
Our process of curating a list of relevant tools involves thorough research and evaluation. Factors considered include platform compatibility, automation, content creation, visualization, analytics, collaboration, pricing, scalability, and user experience. These tools, curated by seasoned professionals, empower marketers with valuable insights to make informed decisions and scale their businesses.
16 Best Hootsuite Alternatives for All Business Types
Best Hootsuite Alternative Tool for:
Small Businesses, Marketing Agencies, Retail, and E-commerce
Star Rating:
4.5 on G2 & 4.6 on Capterra
Apps:
Android and iOS Mobile App and Web Version.
Social Media Platforms Supported:
Facebook, Instagram, LinkedIn, X (Twitter), YouTube, Google Business Profile, and TikTok.
Key Features:
- Unified Social Inbox
- Direct Publishing Tool
- Social Listening Capability
- PulseLink in Bio
- Detailed Analytics & Reporting
- Smart AI Image and Content Assistant
- Social Media ROI Tracker
Pros
- It has an easy-to-navigate, user-friendly interface with a clean and intuitive design.
- It is known for its responsive and helpful customer service.
- Its reporting feature is comprehensive, easy to read, and easy to understand.
Sandra H.
Agorapulse is incredibly intuitive and user-friendly, making it easy for me to schedule posts, engage with our audience, and track performance across multiple platforms. The reporting features are also robust, providing valuable insights.
Cons
- Limited platform integration as it does not support Pinterest.
- The mobile app is less intuitive and effective than the desktop version.
- Agorapulse is prone to crashes, occasional bugs, and online glitches.
Verified User in Computer Games
I dislike that Agorapulse regularly fails to publish scheduled posts. I dislike that Agorapulse regularly loses connection with our social accounts. I dislike that Agorapulse cripples its features, like Listening to the point of making it useless, then has the audacity to try and upsell me an even more premium account just to make it functional.
Our Experience:
In our experience, Agorapulse is one of the strong Hootsuite alternatives for enterprises. We really liked its clean and straightforward interface, which made it easy to use right from the start, while Hootsuite has a slightly complicated UI. Regarding usability, Agorapulse’s simple design saves time for new social media managers.
Scheduling and Management
Thanks to its calendar view and bulk scheduling feature, managing content with Agorapulse is effortless. It supports scheduling and publishing posts across multiple social media channels. Comparatively, Hootsuite might have advanced features, but it has a complex UI with a chunky and old-fashioned display stream. In contrast, Agorapulse has a simplified interface that streamlines the work and smoothens the process. With its AI assistant, you can enhance your content, which helps boost engagement and social media presence.
Social Inbox and Listening
While exploring Agorapulse, we found that its inbox is one of its standout features, unifying all social interactions in one place with filters, bulk actions, etc. Although Hootsuite also has an inbox and listening feature, it lacks the advanced capabilities that Agorapulse has, which is also in a simpler package. Its social listening and response feature is powerful and user-friendly, making it simple to respond to and monitor messages, comments, reviews, and mentions, including ads.
ROI and Analytics
When it comes to ROI analytics and reporting features, Agorapulse is one of the valuable alternatives to Hootsuite. It would not be wrong to say that Agorapulse’s reports are easier and intuitive to generate and read than Hootsuite’s. It generates analytics with integration to Google Analytics, giving us data on traffic, leads, and sales with actionable insights. It also enhances ROI with its new feature, ‘PulseLink in Bio,’ a customizable tracking link for your social media profiles and posts to monitor conversions and performance.
Pricing and Value
Hootsuite has been a reliable tool for more than 10 years. However, its newest pricing plan, $249 for limited features, has made finding other cost-effective apps like Hootsuite necessary. Agorapulse is more affordable, starting at $69 per month (a fraction of the Hootsuite price). It offers more features than Hootsuite, and you can manage multiple social media accounts for less than half the pricing.
Overall Verdict:
Overall, as we explored the tool, Agorapulse can be a good Hootsuite alternative if you seek an intuitive and cost-effective social media management and scheduling tool. Compared to Hootsuite features, Agorapulse has better functionalities like effective social inbox, scheduling, publishing, in-depth analytics, social media listening, ROI tracking, PulseLink, etc. While Hootsuite is rigid with its capabilities, Agorapulse is a more comprehensive and flexible tool.
Best Hootsuite Alternative Platform for:
Agencies, Small Businesses, Franchises, and Enterprises.
Star Rating:
4.5 on G2 & 4.8 on Capterra
Apps:
Android and iOS Mobile App and Web Version.
Social Media Platforms Supported:
Facebook, Instagram, Threads, LinkedIn, X (Twitter), Google Business, Pinterest, Reddit, and YouTube.
Key Features:
- Bulk Scheduling
- Approval Workflow
- Sharable Calendar
- AI-Powered Engage Inbox
- Social Listening
- Report Scheduling
- Social Media Analytics
- Team Collaboration
- BrewLink in Bio
Pros
- Statusbrew’s automation abilities really help marketers save time from manual tasks.
- Post bulk scheduling allows planning and scheduling content for multiple platforms at once.
- Customer service is responsive, helping faster troubleshooting tactics.
Pary K.
Statusbrew makes my life easier as a social media team lead. It offers detailed channel analytics, team reporting, hashtag tracking, and tagging features that stand out from other platforms. Their sentiment analysis is great at spotting negative conversations. I’ve set it up to automatically hide negative comments, which really helps keep our brand’s socials clean.
Cons
- It cannot share IG stories directly, and users must push them from the IG app.
- It might be challenging for beginners in social media management to understand the tool.
- It does not have the integration to tag the user of Facebook on the posts.
Joanna C.
Being a small agency, it was very difficult for us to manage the social media of our clients but after purchasing the Statusbrew tool, it was really a great help. Some of our tasks were drastically reduced and now this tool is managing our numerous tasks like conversations, planning of posts in advance, etc
Our Experience:
We delved into Statusbrew’s capabilities and features and found the factors that make it a better option than Hootsuite. Here is a well-rounded review of what Statusbrew offers, which makes it better for social media management than Hootsuite.
Comprehensive Social Media Management
Statusbrew has a well-set-up and integrated social media management system that combines features like bulk scheduling, approval workflow, and a shareable calendar, making the platform a cohesive tool. This seamless integration is one of the reasons that Statusbrew is an advanced choice if you are aiming for a high-efficiency workflow and want a better tool than Hootsuite with a modular approach.
Engagement and Social Listening
For those with a business objective and social goal of improving engagement, Statusbrew has a specially emphasized feature called “engage box.” This feature is AI-powered and also facilitates “social listening” abilities to further enhance proactive engagement and monitoring across social channels. This proves that Statusbrew provides deeper insights than typically available on Hootsuite.
Advanced Analytics and Customizable Reporting
Analytical insights are Statusbrew’s most standout feature. It delves into the performance metrics of every social campaign and regulates posting performance. This feature, coupled with the ability to generate, download, and schedule reports to be shared with clients, makes Statusbrew another potential alternative to Hootsuite, as it generates much-advanced data.
Enhanced User and Client Engagement
With its integrated “BrewLink in Bio,” which is customizable and added to our social media profile bio, Statusbrew enhances social media utility by directing followers to the customizable link and converting them into customers. It also supports team and client collaboration abilities, smoothing the internal process and speeding up external communication.
Pricing and Affordability
Regarding pricing, Statusbrew is more valuable than Hootsuite and offers comprehensive features at each price level. The starting price plan of Lite costs $69/month when billed annually and $89 when billed monthly. This is much less than Hootsuite, which has an entry-level plan of $249/month that does not even have features that a small team might need. This pricing clearly proves Statusbrew a more cost-effective solution.
Overall Verdict:
Our overall experience with Statusbrew has been positive compared to our experience with Hootsuite. We believe this tool can be a Hootsuite alternative for teams to understand what users want, such as conversion and engagement. Statusbrew can be a good social media management and scheduling tool for agencies and businesses by helping them optimize their social media strategy effectively.
Best Hootsuite Alternative Tool for:
Businesses, Publishers, Non-profits, Mid-stage startup teams, Solopreneurs, and E-commerce.
Star Rating:
4.5 on G2 & 4.5 on Capterra
Apps:
Android and iOS Mobile App and Web Version.
Social Media Platforms Supported:
Facebook, Instagram, LinkedIn, X (Twitter), YouTube, Pinterest, Google Business Profile, Shopify, Threads, Mastodon, and TikTok.
Key Features:
- Multi-platform Publishing
- Schedule and Queue Posts
- AI Content Generator
- In-depth Analytics
- Unified Engagement Tool
- Visual Social Media Calendar
- Customizable Landing Page Template
Pros
- It facilitates centralized and efficient content planning and publishing on multiple social media accounts.
- It has a unique feature offering free customizable templates to create a new landing page.
- Multiplatform monitoring and analyses of customer response in a centralized location for better engagement.
Jack H.
Buffer takes all the stress out of social media management. There’s a great draft and approval process along with an easy to use asset library. Having multiple platforms in one place but still having the benefit of most of the native apps is well worth the subscription cost.
Cons
- Buffer does not provide hashtag suggestions, which is necessary for many marketers.
- The tool often crashes, so you will have to reconnect your account repeatedly.
- It does not indicate the best time to post on different social media accounts.
Jordan W.
It is occasionally a little buggy with the page not loading so I have to refresh a couple times before loading everything.
Our Experience:
At SocialPilot, we have closely examined Buffer and concluded that it is also one of the best Hootsuite alternatives for 2025 as a social media management tool. Our experience tells us Buffer has a notably simpler and more intuitive interface than Hootsuite, which has a bit of intricate and complicated-to-navigate UI. It has a clean and minimalist design, making it more user-friendly as they are less overwhelmed by too many options on the display.
Content Creation, Scheduling, and Publishing
When we started exploring Buffer, we were pleased to see that it has a feature specifically for content creation. It includes an AI assistant to generate and create compelling ideas and content and help us repurpose social media posts. This simplicity and effectiveness in content planning and creation offer an edge over Hootsuite. Talking about its scheduling and publishing abilities, we believe it was more effortless than Hootsuite, which sometimes feels all over the place.
Engagement and Interaction
Compared to Hootsuite’s engagement feature, “Streams,” we found Buffer’s engagement tool to excel in terms of simplicity and functionality for monitoring social activities. Here, we can see that Buffer is aiming for a more streamlined, focused, and quick approach by bringing all social comments, messages, and interactions under one roof.
Buffer is also constantly taking steps to help you improve engagement and conversions with its unique “Start Page” tool. It enables users to create a custom landing page that integrates shoppable links and essential information that can be placed in their social media bio.
Analytics and Reporting
Similarly, Buffer’s real-time analytics and reporting feature helps you build your brand on social media. It delivers the key performance data without the complexity of Hootsuite analytics, helping businesses grow with clear and straightforward insights.
Pricing and Value for Money
Buffer’s pricing plan is generous, especially when you are just starting out, whereas Hootsuite requires a fortune. If you are an agency looking for a tool to manage 10 social media accounts, Buffer will charge $120 monthly, much more reasonable than Hootsuite, which charges $249/month. I also have a free plan that comes with a few basic features. In our view, Buffer is a more accessible option than a Hootsuite cheaper alternative.
Overall Verdict:
Based on our experience and the features that we have analyzed, Buffer is a very useful platform similar to Hootsuite for individuals and SMBs who are constantly in search of effective and affordable social media management tools, from its straightforward interface to its pricing plan (including a functional free plan).
Buffer’s core features, scheduling, and innovative start page are very well-suited for creators who prioritize ease of use and cost-effectiveness. Overall, Buffer’s simplicity promotes itself well and makes it one of the Hootsuite alternatives for small businesses.
Best Hootsuite Alternative Tool for:
Entrepreneurs, Medium to Big Businesses, and Enterprises.
Star Rating:
4.5 on G2 & 4.4 on Capterra
Apps:
Android and iOS Mobile App and Web Version.
Social Media Platforms Supported:
Facebook, Instagram, LinkedIn, X (Twitter), YouTube, Threads, Pinterest, and TikTok.
Key Features:
- Influencer Collaboration Features
- Social Listening Tools
- Customizable Reporting
- Robust Analytics Dashboard
- Advanced Scheduling Tools
- Unified Social Inbox
- Team Collaboration and Workflow Approval
Pros
- Sprout Social provides social media scheduling features that save time and can be used for better marketing.
- It eases team collaboration and client approval processes, reducing continuous approval communication.
Kavin V.
Sprout has a clean, simple and intuitive interface and main navigation. It makes it easy for new users to learn. At the same time the tool is feature packed and customizable. I love the reporting section and how easy it is to sort and filter with quick responsiveness.
Cons
- The price plan that SproutSocial offers is very high considering the features, as it does not provide integration or YouTube platform publishing.
- The social inbox might be available for different platforms but is not unified under the same roof.
- The cost of Sprout Social rises dramatically after adding different features, even minor ones.
Alisanne S.
I wish I could edit posts across different platforms on one editing page, rather than making duplicates. That is one thing about Hubspot that I always liked. At times it is difficult to get questions answered by their customer support team, as calling them is easier than email or chat.
Our Experience:
After extensively using and understanding the features and functionalities of Sprout Social, our insights say that it stands out when it comes to customer experience. It is particularly useful for medium to large enterprises, especially new users and smaller teams looking for robust capabilities.
Publishing and Engagement
We have noticed that Sprout Social is serving as a game changer with its AI assistant, helping marketers plan and create content effectively. It supports social media scheduling and direct publishing on multiple social media accounts and suggests the best time to post on each platform. This clearly implies that with smart automation, Sprout Social plans to improve engagement rates of the users, which is a step above what we have seen, Hootsuite, which shares very complicated recommendations.
Collaboration and Influencer Marketing
Coming to collaboration in a team, outside team, or with Influrncer, Sprout Social has a feature that is lacking even in Hootsuite, i.e., the influencer collaboration feature. It helps you identify influencers by analyzing their engagement rates and collaborating with them effectively, which, compared to Hootsuite, does not share insights on creator profile potential. Even with team and client collaboration, it creates a streamlined workflow that makes managing social content easy, even in big teams.
Analytics and Custom Reporting
On comparing both of them for their analytical insights, we found Sprout Social to be thoroughly equipped with all social media metrics like audience growth, engagement rates, reach, conversions, etc. On Hootsuite, we find reporting less flexible and more cumbersome to navigate, whereas on Sprout, it’s very user-friendly, easily customized, and can be scheduled for download.
Pricing and Plans
Yes, we know that the difference in the pricing of Sprout Social and Hootsuite is not much (both are quite overpriced), but when you compare this price with what you get, it will make a difference. For the agency plan, Sprout Social changes $249/month, and Hootsuite changes $349/month (when billed monthly). However, the features and functionalities Sprout provides are almost double what Hootsuite does. So, we believe that Sprout is a much better option as Hootsuite is more costly and does not match the depth of the features provided by Hootsuite.
Overall Verdict:
If you ask us, Sprout Social is a highly effective and user-friendly app like Hootsuite. Even though it lacks affordable pricing and the abilities necessary for a good social media management tool, its features definitely exceed Hootsuite. It’s well suited for large businesses and those needing detailed analytics, collaborative tools, and engagement tools. It’s worth the investment for a social media marketer.
Best Hootsuite Alternative Tool for:
Individual, Small Businesses, and Marketing Agencies
Star Rating:
4.6 on G2 & 4.7 on Capterra
Apps:
Android and iOS Mobile App and Web Version.
Social Media Platforms Supported:
Facebook, Instagram, LinkedIn, X (Twitter), YouTube, Threads, Pinterest, and TikTok.
Key Features:
- Social Media Bulk Scheduling
- In-depth Competitor Analysis
- Unifies Social Inbox
- AI Content Curation Assistant
- Approval Workflow
- Robust Analytics and Reporting
- Visual Social Media Calendar
Pros
- The content curation feature of the platform is decent, making it easy to find and share content from other websites and sources.
- The interface is sleek and easy to use and helps boost productivity.
- Supports content management across multiple social media channels.
Rogelyn T.
What I like most about Content Studio is that it makes my life easier. Before, it took a lot of time to manage different social media accounts for my clients. Now, it’s faster than I expected.
Cons
- When you upgrade, new features are locked behind paywalls and upsells.
- Content curation results are not always as satisfying as other social media tools.
- Customer support is not always instantly responsive.
Alisanne S.
Their support is now dreadful and has gotten worse over time. It is a damn shame. A week or two can go by with several emails to them, and all we hear are crickets. There is no response sometimes until the third or fourth email. This is terribly unprofessional and is horrible for our agency and clients.
Our Experience:
ContentStudio has been on our list of alternatives to Hootsuite, and we have been using it for the past few days, among other things. We learned it is well-suited for marketers who require primary features such as publishing, AI assistant, analysis, engagement, and discovery. We explored each of these features and have written a detailed review for you.
Publishing and Scheduling Abilities
The publish functionality of ContentStudio is seamlessly integrated with social media tools like calendar, which works as a perfect social media planner, and bulk social media scheduling capabilities to enhance our ability to manage content across multiple platforms. It also has its own, namely “ContentStudio AI bot,” which is best for generating captions and optimizing content, which is significantly below average in Hootsuite’s AI Assistant. Additionally, we find ContentStudio’s media library and approval workflow feature good for marketers as it helps them store content and support in post-approval also, which is actually more advanced than Hootsuite.
Advanced Analytics and Engagement Tool
If you are looking for a tool that gives you engagement abilities along with scheduling and publishing, ContentStudio is for you. It groups all your social mentions, interactions, comments, and DMs under one roof to facilitate real-time engagement. In contrast, Hootsuite has a bit of a disjointed engagement feature that completes interactions. ContentStudio also has advanced analytics and competitor analysis features offering industry insights, which we believe will be a core part of helping users improve their content strategy.
Content Discovery and Automation
Content discovery is a unique feature of ContentStudio, integrated with automation to ensure 360-degree content success. It allows users to find and curate trending content and has features like RSS feeds that regularly enrich their feed with trending content, something Hootsuite does not help users with.
Pricing Comparison
Along with a free trial plan to help users trust the tool, ContentStudio offers an accessible entry point for individuals or starters at $25 per month. This plan is suitable for the initial needs of markets, whereas Hootsuite’s starter plan costs $149/month and does not even include the same features. This is why we find ContentStudio to be a cost-effective software like Hootsuite.
Overall Verdict:
If you are a brand with priorities like integrated workflow, cost-effectiveness, and AI capabilities, ContentStudio can be a suitable alternative to Hootsuite. It is particularly valuable for content-driven brands who wish to maximize their social media impact. Features like content discovery, engagement, etc., really give it an edge over Hootsuite.
Best Hootsuite Alternative Platform for:
Creators, Agencies, Social Media Managers, and Growing Businesses.
Star Rating:
4.5 on G2 & 4.4 on Capterra
Apps:
Android and iOS Mobile App and Web Version.
Social Media Platforms Supported:
Facebook, Instagram, LinkedIn, X (Twitter), YouTube, Pinterest, and TikTok.
Key Features:
- Centralized Dashboard
- Content Management Hub
- Unified Social Inbox
- Comprehensive Analytics
- Link in bio Integration
- Intuitive Content Calendar
- AI-Powered Captions
- Team and Client Collaboration
Pros
- This tool’s user interface is considered easy to operate for marketers at any level of expertise.
- Later, it lets you drag and drop content assets onto the calendar, making scheduling social media posts momentous, quick, and easy.
- The link-in-bio is trackable, making monitoring the landing page’s performance from the social media analytics dashboard easy.
Casey G.
I like the full calendar view of your week’s worth of content. I also find the analytics page very helpful for my monthly overview of content performance.
Cons
- Later, it disrupts video posting when there are size issues. Users have to edit the videos outside the platform and reschedule them manually.
- It does not provide adequate analytics for Facebook and LinkedIn.
Julianna O.
I really dislike when Later tells me a video I’m posting is too long, or the dimensions aren’t right and when I try to edit the content in Later, it doesn’t update. I then have to manually send myself the content, edit it on my phone, and post it manually. It is very time consuming and seems glitchy.
Our Experience:
As users of Later, we have formed a comprehensive review of the tool and how well it competes against Hootsuite regarding features and functionality.
Multi-platform Scheduling and Content Management
When it comes to finding apps like Hootsuite that streamline multi-profile and platform scheduling, Later always comes to our mind. It has features like an intuitive content calendar and a centralized dashboard, which allow us to auto-publish content. We found Later’s interface and best time to post suggestions much simpler and easier to use than Hootsuite, especially for planning and execution.
Link in Bio and Conversion Tools
Later stands out as one of the effective alternatives to Hootsuite with its unique features, like the link in bio, which help turn traffic into tangible results. This customizable link, which users can attach to their social bios, directs followers to websites, blogs, shops, sales, and more. So, standing above Hootsuite, Later offers a more user-friendly experience.
Content Creation and Curation
While creating content, we were pleased to see Later’s ability to plan, organize, and optimize content while resonating it with trending content. This is done with the help of its AI-powered caption generator, which then works with the content calendar to make it faster to produce engaging social media posts. Compared to Hootsuite, Later’s tools are more accessible and play a big role in overall efficiency.
Pricing and Value
Pricing is always an important point when it comes to picking similar tools like Hootsuite. This is where Later can be a good choice with its starting plan of $25/month, especially for new users and individuals. For an agency, the plan costs $200/month, which is on a higher point, but when placed with Hootsuite, $249/month, it is even better. Unlike Hootsuite, Later comes with all the necessary features an agency may need.
Overall Verdict:
In our view, Later can be a superior choice for businesses and creators because of its visual content management and user-friendly tools. While Hootsuite remains a good option for social media management, Later is a much better option because of its affordability.
Best Hootsuite Alternative Tool for:
Mid-sized Businesses, Mid-sized Agencies, and some Enterprise Brands
Star Rating:
4.5 on G2 & 4.6 on Capterra
Apps:
Android and iOS Mobile App and Web Version.
Social Media Platforms Supported:
Facebook, Instagram, LinkedIn, X (Twitter), YouTube, Pinterest, Google Business Profile, and TikTok.
Key Features:
- Simplified Content Scheduling
- Smooth Workflows and Approval Process
- Ad Performance Insights
- Priority Inbox
- White Label Dashboard
- Analytics and Reporting
- Smart Compose Box
- Team and Client Collaboration
- Shareable Social Media Calendar
Pros
- Sendible’s shareable calendar makes it easier to plan and track content strategy collaboratively.
- Collaboration workflow makes it easier for agency marketers to work with multiple clients.
- Appreciated the adaptable pricing structures provided by the tool.
Lolla L.
My favorite thing about sendible is the ability to schedule in advance for multiple platforms, posting constantly every day is a hassle but when you can sit down and schedule it in advance it makes things so much easier
Cons
- The mobile version of Sendible does not support all the advanced features that the web version does.
- The reporting and analytics capabilities are minimal and may be enhanced.
Charles K D.
It doesn’t auto-rotate evergreen content. It doesn’t highlight posts with high engagement rates that can be reposted. It doesn’t have a way to integrate with other software.
Our Experience:
When we adopted Sendible as our next social media management platform, we found that it was carefully tailored to the needs of businesses and teams. In a detailed breakdown comparison with Hootsuite, Sendible excels with its simplified features.
Efficient Content Management and Scheduling
Every Hootsuite alternative we reviewed has content management and scheduling features, but Sendible has a much simpler content scheduling ability. It allows us to bulk schedule and smart queues, like Hootsuite, but Sendible is user-friendly and advanced. A special feature that keeps Sendible above Hootsuite is its smart compose box, which is very intelligent in suggesting improvements to your content.
Enhanced Collaboration and Workflow
Sendible has proven to be good when you are looking for a friend to help with the smooth workflow and approval process. It ensures that all your content is ready to go live at the best time for the highest engagement. When this is coupled with the branded White Label Feature, it allows agencies to fully customize dashboards and reports, which comes with only a few customization options in Hootsuite. This is what makes Sendible particularly appealing when you are handling multiple clients.
Deep Analytics and Priority Inbox
Using Sendible, you can customize your Analytics metrics and Reports to gather comprehensive insights into social media performance. In addition, you will also get “ad performance insights” if you take an agency plan. This feature helps you understand the effectiveness of the paid advertisements you are running. Additionally, Sendible has also worked hard on its “priority inbox feature,” which gathers all the DMs, comments, mentions, etc, and brings them to one place. From where, you can respond and streamline your engagement and interaction, making it a better tool than Hootsuite, which has multiple inbox features.
Price Comparison
Sendible offers several pricing options and a free trial plan for new users. If you are a single user, new to social media management tools, you can purchase a starter plan at $29/month. Though it has limited features, it can still be helpful for beginners. For the agency, the best plan will cost $240/month, which may or may not include White Label (depending on the ongoing offer). We know this isn’t far from what Hootsuite costs, i.e., $249/month, but it definitely comes with better features.
Overall Verdict:
For creators and individuals looking for a feature-rich Hootsuite alternative, Sendible is a good choice. With superior scheduling capabilities, in-depth analytics, and a compose box, it offers a significant advantage over Hootsuite. So, if competitive pricing is within your budget, we recommend you try it.
Best Hootsuite Alternative App for:
Small to Medium-sized Businesses and Digital Marketing Agencies
Star Rating:
4.5 on G2 & 4.7 on Capterra
Apps:
Android and iOS Mobile App and Web Version.
Social Media Platforms Supported:
Facebook, Instagram, LinkedIn, X (Twitter), YouTube, Pinterest, Google Business Profile, Mastodon, and TikTok.
Key Features:
- Multi-platform Publishing and Scheduling
- Social media monitoring
- Centralized Inbox
- Analytics and Custom Reports
- Zia AI Assistant
- Visual Content Calendar
- Content Rescheduling
- Team Collaboration
Pros
- Easy post customization for every social media channel.
- The tool shows you the best time slots to schedule social media posts with its SmartQ feature.
- Zoho Social has an efficient content approval process that saves a lot of time from back-and-forth communication when working with a team.
John S.
Zoho Social is excellent. I have setup an entire month’s campaign for all my social media accounts, I then get detailed reports for each post, plus I have the ability to integrate with OpenAi to help draft my content.
Cons
- The analytics and reporting feature is not very impressive. They don’t have a combined analytics feature.
- For small businesses, the pricing structure is not as accommodating and affordable.
Zack M.
The pricing is a little high, so we are making sure that the cost is worth it for us in the end. At times, the crafting of posts from the natural social apps can be more creative/effective with some limitations on the Zoho social side.
Our Experience:
After extensively using Zoho Social, we have discovered various features that improved our user experience. We would like to share our review of those with you and explain how it is better than Hootsuite.
Content Planning and Publishing
If you are looking for multi-platform publishing and scheduling abilities, Zoho Social can be one of the Hootsuite alternatives. When it comes to planning, it has a visual content calendar that helps you plan, view, and adjust content strategy in real time. It also has a vital feature marketers always search for: “content rescheduling” for more traction and engagement, which works great when using its SmartQs. Hootsuite may have scheduling and calendar features, but Zoho Social has it integrated with Zia, Zoho” ‘s AI assistant. This is why we find it to be a comprehensive Hootsuite alternative.
Monitoring and Analytics
For brands who want to track specific metrics or look out for relevant keywords on social channels, Zoho is a helpful Hootsuite alternative with features that fill the gap. It lets you track brand mentions and customer sentiments. It also has an option to make custom reports, which can be downloaded with flexibility and tailored to specific needs. After use, we found these features more integrated than in Hootsuite, where the same features become more complex due to its critical interface.
Communication and Collaboration
One of Zoho Social’s standout features is a centralized inbox that consolidates messages from all social media accounts into one place. Here, you can manage custom interaction based on filters and ensure no query goes unanswered. Zoho facilitates not only audience interaction but also smooth team collaboration for workflow management and approval processes for better productivity, which is superior to Hootsuite’s uneasy team collaboration abilities.
Price and Plans
Zoho Social has three different levels of price plans for businesses and agencies, plus a 15-day free trial. You can avail a beginner. The price plan we found most decent for business is $40/month and has necessary features, which other cheaper plans lack. For agencies, Zoho Social seems to be a bit costly. The agency plan, for $320/month, contains all the functionalities a marketer could need, which Hootsuite does not offer.
Overall Verdict:
Zoho Social is an all-in-one solution for brands looking to manage and plan social media content. Its advanced scheduling, detailed insights, streamlined communication, and Zia AI Assistant keep it above Hootsuite. It is user-friendly and a cost-effective option if you want to switch from Hootsuite to a tool for better automation and efficiency.
Best Hootsuite Alternative Tool for:
Agencies, Startups, Individuals, SMBs, Freelancers, and Creators.
Star Rating:
4.5 on G2 & 4.7 on Capterra
Apps:
Android and iOS Mobile App and Web Version.
Social Media Platforms Supported:
Facebook, Instagram, LinkedIn, X (Twitter), YouTube, and TikTok.
Key Features:
- Unlimited Scheduling
- Post Planning and Scheduling
- Approval and Feedback Workflow
- Social Analytics and Insights
- Media + Content Library
- All-in-one Content Calendar
Pros
- The calendar feature offers an organized and visually appealing way to see your entire month’s posting plan at a glance.
- You can easily segregate your post into different categories for better content planning and analysis.
- The tool’s platform-specific customization feature is a must-have flexibility.
Brie B.
A lot of great feautres! Love that I can separate accounts in different calendars and how easy it is to schedule posts on different platforms on their own individual day/time and even clone to other calendars. Also really enjoy that I can internally title and categorize each post!
Cons
- The tool provides very few integrations with other platforms. It also offers very few CRM integrations.
- There have been instances when the calendar and social media accounts have been disconnected.
- To download the shareable calendar, you have to pay extra.
Brianna H.
While it is cost-effective, it is a bit off-putting to have to pay more to download a calendar. I downgraded because I didn’t need all the features but I didn’t realise I’d lose the ability to save a calendar to send to clients.
Our Experience:
Here is our analysis of Loomly as one of the top Hootsuite alternatives for enterprises and how it is better than Hootsuite in terms of functionality, features, and user experience.
Post Planning and Scheduling
For brands and agencies who need a robust tool to enhance their post-planning and scheduling with an all-in-one content calendar, Loomly is the right choice for you. We find Loomly as a social media scheduling and management tool that makes the process easy and fast. It has bulk scheduling and direct posting features that are necessary when you are managing more than one client or platform. In contrast, this is something Hootsuite doesn’t support users with because of its complex learning curve for users, which takes time to adapt.
Media Management and Collaboration Tools
Unlike Hootsuite, Loomly has a media and content library that works as a central hub for organizing all the assets. It’s also tightly integrated with the approval and feedback workflow. This setup will help you collaborate with team members and streamline the approval process much better. This functionality is less intuitive on Hootsuite.
Analytics and Integration
Loomly’s social media analytics and data-driven insights are reliable for understanding the performance of your content. You can check every platform-specific engagement metric. Loomly is integrated with Zapier, which allows you to automate your workflow. In contrast, Hootsuite also provides analytics, but we find Loomly data to be more accurate and in sync with the actual social channel.
Pricing and Value
Loomly offers an array of choices, making it easy to find a suitable price plan for your needs. The starting price plan costs $42/month, much less than Hootsuite charges ($149/month). Even the premium plan costs $369/month, much cheaper than Hootsuite’s premium plan. This is why Loomly is a much cheaper Hootsuite alternative with comprehensive low-cost features.
Overall Verdict:
Based on our analysis and experience, we believe Loomly holds a significant position as a potential Hootsuite competitor due to its effective collaboration, detailed analytics, and comparatively low pricing. When its user-friendly interface is coupled with all the comprehensive features, Loomly becomes an ideal social media management tool for big brands.
Best Hootsuite Alternative Software for:
Marketing Agencies, Individuals, and Small and Medium Businesses.
Star Rating:
4.4 on G2 & 4.4 on Capterra
Apps:
Android and iOS Mobile App and Web Version.
Social Media Platforms Supported:
Facebook, Instagram, LinkedIn, X (Twitter), YouTube, Pinterest, Google Business Profile, and TikTok.
Key Features:
- Social and Content Calendar
- Hire Mia AI Assistant
- Team Collaboration
- ReQueue Feature Automates Rescheduling
- Analytics and Reporting
- Centralized Content Scheduling
Pros
- The color coding feature on the marketing calendar makes task visualization effortless.
- The ReQueue feature is a great help in reposting the top-performing posts to garner maximum engagement.
- One content calendar to schedule posts on multiple networks.
Dara W.
While it is cost-effective, it is a bit off-putting to have to pay more to download a calendar. I I would love to see multi-date projects or marketing campaigns to be more visible for the date range. It is usually easier to see the time-lapse of the project by clicking it.
Cons
- It is costly compared to other content calendar alternatives.
- It is difficult to share the editorial calendar with the rest of the team. It isn’t even available in a print-friendly version.
- The big learning curve for an already established team can make adoption difficult.
Verified CoSchedule User
The best part about this tool is the ability to see my social media plan month-by-month. The calendar overview is very descriptive. It’s easy to take in a lot of information at once.
Our Experience:
We analyzed and used CoSchedule for social media management and marketing and have a detailed review of the tool prepared for you to break down its functionality and features.
Unifies Social and Content Calendar
CoSchedule is a tool known for its diverse use of calendar features, which are specially designed to smoothen the planning and scheduling of social content. You can manage and easily reschedule content with drag-and-drop and create marketing campaigns on the centralized calendar interface. In contrast, Hootsuite has a more confusing calendar for all types of use. We really found the ability of CoSchedule to help integrate various types of content into a single view useful.
Hire Mia AI Assistant
A unique feature that makes CoSchedule an easy choice compared to Hootsuite is its personalized AI assistant, called Mia, which significantly improves workflow. Mia helps you generate content ideas, captions, post copies, etc., to optimize your message and convey it right. It reduces the time spent on content creation and planning and makes the process much faster. This is where Hootsuite lacks an AI Assistant; but CoSchedule has many functionalities that add to your marketing efforts.
Pricing Comparison
Regarding pricing, CoSchedule has several plans to meet the needs of its users. It also has a free calendar plan that is limited to one user. The first drawback of Hootsuite is that it does not have a free plan. It offers only a few days of free trial, and other plan changes can be higher than all CoSchedule plans combined. For the agency calendar, you have to pay $49/month, and if you want more than that, you can also ask for a custom plan tailored to your needs making CoSchedule a Hootsuite cheaper alternative.
Overall Verdict:
Pricing and inclusivity keep CoSchedule above Hootsuite. For those looking for a more intuitive calendar to fit their specific needs, it is a good alternative to Hootsuite. So, we would say that we had a more integrated and user-friendly experience with CoSchedule in terms of planning, creation, analytics, and everything else.
Best Hootsuite Alternative Tool for:
Individuals, Small and Medium Businesses, and Marketing Agencies.
Star Rating:
4.6 on G2 & 4.4 on Capterra
Apps:
Android and iOS Mobile App and Web Version.
Social Media Platforms Supported:
Facebook, Instagram, LinkedIn, X (Twitter), and YouTube.
Key Features:
- AI and Automation
- Community Engagement
- Multi-platform Scheduling and Management
- AI-Powered Social Listening
- Tailored Analytics and Reporting
- Content Discovery and Curation
Pros
- It offers various features that cater to various aspects of social media management, making it a versatile tool.
- It has an approval feature that helps get easy client approvals on content created for timely publishing.
- It integrates with various tools to facilitate a more seamless and efficient workflow.
Rick S.
I really like that eclincher has a social media tool that offers most of the top features. Everything is simple to use, but the top reason I love eclincher is that their support is the best in the industry.
Cons
- The platform’s increased user costs may prove to be an issue for small businesses.
- It lacks bulk uploading features, which is necessary for big brands, marketing agencies, and enterprises.
Joanna C.
Sometimes it can be a little slow to respond, but they seem to continue to work towards improving that. We love the bulk upload option, but it can be temperamental at times however it usually just takes a few tweaks to our date to get it to work.
Our Experience:
Using eClincher for social media management has made us realize it is a suitable app like Hootsuite. We looked into its core functionality and compared it to Hootsuite, and it came out to be a superior option. Let’s see how:
Management and Scheduling
These are two of the most necessary requirements for a social media tool, and eClincher fulfills them with a charm. We experience that it supports all major social media accounts and schedules in just a few clicks, which is a level up from Hootsuite, which takes several minutes to schedule a single post. When combining AI with this functionality, we could ease the work and reduce the time spent. eClincher also suggests the best time to post based on the most active time of your audience so you always get the highest engagement.
Engagement and Listening Tool
Made to fortify your brand’s social media presence, eClincher knows what matters, i.e., engagement. It has a specialized listening feature, so you never miss out on any interaction that comes with the benefits of a unified social inbox. This feature is superior to Hootsuite as it works 24/7 with AI-powered social listening capabilities and maintains your business’s/client’s brand reputation.
Pricing Structure
Regarding pricing, eClincher is transparent with its charges and what it offers in return. On the other hand, Hootsuite is big on charges, and we do not always get its worth. eClincher ensures we get the worth of our money (most of the time). It has a starting plan of $65/month, which is designed for individuals, micro-business and agencies, and it charges $425/month, which can be a bit above the edge for some, but taking the annual plan can benefit more than what Hootsuite can ever do.
Overall Verdict:
eClincher is a tool that integrates all the essential features needed for effective social media management. It is better than Hootsuite and a highly recommended platform, particularly for businesses that need more responsive and automation features. Another factor that puts eClincher above Hootsuite is its responsive customer service, which keeps users happy all the way.
Best Hootsuite Alternative Tool for:
Agencies, Small Businesses, and Creators.
Star Rating:
4.5 on G2 & 4.8 on Capterra
Apps:
Android and iOS Mobile App and Web Version.
Social Media Platforms Supported:
Facebook, Instagram, Threads, LinkedIn, X (Twitter), Google Business, Pinterest, Twitch, and YouTube.
Key Features:
- Data-Driven Analytics and Reports
- In-depth Competitor Analysis
- Looker Studio
- Unified Planner and Calendar
- Streamlined Approval Workflow
- Tracking SmartLinks
- AI Assistant
- Centralized Social Inbox
Pros
- It is an easy-to-use and intuitive tool with a quick view of all the tasks and activities in one place.
- It helps manage and schedule social media posts to numerous social accounts from one place.
Celia Y.
The best thing about Metricool is that you can schedule all posts on different social networks, taking into account the peak activity times for each one. Additionally, the interface is very intuitive and easy to navigate.
Cons
- Its chat support is ill-equipped. Hours are gone, and we are waiting for a solution from customer support.
- The content review system is still not up to the mark, and we do not receive notifications when someone mentions us on social media.
Sam M.
The platform’s content review system is still a work in progress. They have added new features like the ability to send individual review requests for posts, however I would like the ability to send a review link to clients for our whole post calendar, not just the individual posts.
Our Experience:
Metricool is a comprehensive tool that is not only limited to social media management but also has features to enhance your social media strategy. Here is a detailed insight into how it differs from Hootsuite and a better option.
Social Media Management
Some of the top features that made Metricool a good management tool in our view, are the unified planner and calendar, which allows users to plan even a minor aspect of their content and visualize the schedule to understand the impact it may have when published. Unlike Hootsuite, it allows you to reschedule with a simple drag-and-drop function. This is how Metricool supports a segmented approach and takes a higher stage than Hootsuite.
Analytics and Competitor Insights
After using Metricool, we found their detailed data-driven insights to be a great way to understand the performance of our content strategy. It also shares insights into competitor analysis after gauging the performance of our content with top competitors. Regarding communication, Metricool plays a big role in enhancing our interaction with customers compared to Hootsuite, where managing customer responses from different platforms can feel disjointed.
Pricing Plans
Mtericool pricing plans are crafted, taking the needs of social media management into consideration. It also has an all-time free plan, which contains some basic features, along with a paid plan of $22/month, which contains features like multi-platform management, unlimited scheduling, 100 competitor analysis, downloadable reports, AI Assistant, and more. These features alone can stand against the Hootsuite plan of $249/month, including only a few of these features.
Overall Verdict:
As per our overall review of the tool, we would suggest Metricool to marketers and agencies looking for a valuable management Hootsuite competitor. It works well for platforms like Instagram, Facebook, LinkedIn, Threads, Twitter, Twitch, Google Business Profile, and YouTube. It is a good option with a user-friendly interface, innovative features, and competitive pricing, which are missing in Hootsuite.
Best Hootsuite Alternative App for:
Agencies, SMBs, and Marketers.
Star Rating:
4.5 on G2 & 4.7 on Capterra
Apps:
Android and iOS Mobile App and Web Version.
Social Media Platforms Supported:
Facebook, Instagram, LinkedIn, X (Twitter), Pinterest, TikTok, and YouTube Shorts.
Key Features:
- Combined Content Calendar
- Instagram Grid Planner
- Smooth Team Collaboration
- Bulk Scheduling
- AI Caption Writing
- Content Rescheduling
- Post Approval Workflow
- Detailed Analytical Insights
Pros
- Hopper HQ bulk editing and scheduling abilities help complete big tasks simultaneously and save time.
- It provides a grid view planner, which helps greatly with Instagram aesthetic post representation.
Verified User
I like being able to schedule & publish Instagram content directly from a computer, and not just receiving notifications to publish manually. You can also add a first comment, which is where I put my hashtags.
Cons
- The content calendar has no drag-and-drop feature, so manually rescheduling takes much time.
- It does not have a social inbox feature to improve comments, DMs, and mentions.
- For LinkedIn scheduling, Hopper HQ has some limitations in the free trial plan.
Mitch K.
I would like to be able to upload multiple photos into one post so followers can scroll through images on an individual post. At present if we want to do this we have to upload directly through the Instagram app. Would be nice to be able to set this up on Hopper and schedule for a future date and time.
Our Experience:
When we reviewed Hopper HQ for its capabilities, features, and functionalities, it seemed a valuable alternative to Hootsuite for creators. Its dedicated features for automation, scheduling, and analytics made it one of the strong Hootsuite competitors for individuals as a social media management tool.
Content Planning and Management
For planning social media content, Hopper HQ has dedicated features such as a combined content calendar and visual grid planner. These features really helped keep the schedule aligned with the campaign and visual aesthetic. When we used these features combined with bulk scheduling and content rescheduling, the strategy was further optimized. This approach that Hooper HQ has formed for the user is what makes it a better software like Hootsuite (which does not offer cohesive features).
AI Assistant and Collaboration
Hopper HQ is on point with its AI caption writer, which simplifies content creation by generating engaging captions and saves time. Their idea of artificial intelligence also combines image upscaling with the help of AI and uses them as a best-fit asset for social media. When we moved to collaboration features, Hooper HQ had a diverse range of helpful aspects, which is comparatively not as intuitive in Hootsuite. With features like collaborative notes, post-approval, and task assignments to team members, Hooper HQ really took a stage above Hootsuite.
Pricing and Subscription Plans
When it came down to comparing the pricing of both Hooper HQ and Hootsuite, we were surprised to find the difference it has. One place where Hootsuite charges $249/month for a standard plan, Hooper HQ only costs $19/month. However, this plan comes with limited features and is best suited for individual users, and they also do not have any free trial plan. However, they have a custom plan option for almost everyone to choose from regarding their required features.
Overall Verdict:
If you ask us, Hooper HQ has made a smart move of keeping its pricing a lot less than its competitors, which makes it a better alternative to Hootsuite. Hooper HQ has the power of AI combined with scheduling and analytics, which makes it a preferable choice over Hootsuite for teams and businesses. With all the above and more, like collaboration and a client approval process, work and social media operations are also streamlined.
Best Hootsuite Alternative Tool for:
Entrepreneurs, Small Business, Side Hustlers, and Freelancers.
Star Rating:
4 on G2 & 4.6 on Capterra
Apps:
Android and iOS Mobile App and Web Version.
Social Media Platforms Supported:
Facebook, X (Twitter), Instagram, Pinterest, LinkedIn, YouTube, and Threads.
Key Features:
- Limitless Content Library
- Real-Time Analytical Insights
- Organized Content Library
- Social Media Scheduler
- Auto-Refill Queue
- RSS Feed Import
- Engagement Monitoring
Pros
- It helps set up campaigns to recycle content and custom-schedule them for later.
- It effectively automates your social media to stay relevant and on your audience’s minds.
Alyssa G.
I love that you can setup campaigns to recycle content on a custom schedule. The schedule is visual and you can see what category of content is going to go out and when. The queue is easy to manage and add content. It also pulls in data from my website’s news feed to make it easy to remember to create posts for it. I love that it will analyze the copy on a link and come up with suggestions for posting.
Cons
- The learning curve of these tools while starting as a first-time user is a bit steep.
- MeetEdgar is a little costly for their audience as they are solo entrepreneurs and side hustlers.
- It does not allow users to download the full post, copy, or insert graphics into the report for sharing.
Jena A.
Price is by far the biggest turnoff from regular use. The second is that repetition can be a bit much until you have built quite the library. And you will also need to understand social media marketing to understand what to post.
Our Experience:
When we had the chance to understand and analyze MeetEdgar’s features and approach, we established that its set of features and functions makes it a suitable social media tool for freelancers and side hustlers.
Automated Publishing and Content Management
On some level, we find MeetEdgar’s publishing and management abilities very similar to Hootsuite, but what makes it different is its approach and limitless content library, which can store years of content you have created and posted. This allows you to recycle content for repurposing and ensure your feed is never inactive. Another aspect that streamlines the management and posting with MeetEdgar is its auto-refilled queues and categories system, which ensures that your content is consistent on the feed, whether you are available or not.
RSS Feed and Scheduler
As Hootsuite does not support RSS Feeds for all social platforms, MeetEdgar again takes the higher stage with automated RSS Feed integration, another way to manage our content effectively. When this integration is coupled with the social media scheduler feature, it streamlines the process of maintaining an active social media presence. Yes, I agree that these functionalities are similar to Hootsuite, but this automation is missing, focusing more on automated content creation than management.
Pricing and Value
In regards to pricing, MeetEdgar has it very low with its starting monthly plan of $29.9, whereas Hootsuite has a whopping pricing plan that costs $249/ month, which single-handedly takes up the yearly plan of MeetEdgar. We can safely call it an affordable social media management tool and a potential app similar to Hootsuite.
Overall Verdict:
When comparing our experience with MeetEdgar to that with Hootsuite, it has been notably positive. This is mainly because of its automation and advanced content management features. MeetEdgar makes the entire social media management process a lot less labor-intensive compared to Hootsuite, where everything feels like another subject we have to read and learn before the executive, so if you are looking for a solution to stay engaged with your audience while effectively managing content production.
Best Hootsuite Alternative Software for:
Entrepreneurs, Small Business, Agencies, Non-Profit Org. and Freelancers.
Star Rating:
4.5 on G2 & 4.6 on Capterra
Apps:
Android and iOS Mobile App and Web Version.
Social Media Platforms Supported:
Facebook, Instagram, Messenger, Google Business Profile, LinkedIn, and YouTube.
Key Features:
- Auto-moderation Abilities
- Combined Social Inbox
- Automated Posting
- Social Media Analytics
- Automated Reporting
- Unlimited Scheduling and Posting
- Real-time Collaboration
Pros
- NapolenCat is an easy-to-use and navigate tool that smooths complex tasks like report making.
- It sums up numerous features all in one place that help beginners with good learning and adaptation.
Maciej P.
The site consolidates a lot of things into one place with easy access to most features I need and more. NapoleonCat.com saves a lot of time and makes lots of things effortless. Doing the stuff manually without it, would be a real hassle. They are constantly adding new features and improvements.
Cons
- The tools crash a lot, resulting in occasional log out that compel us to log in again.
- As it has so many features in a single dashboard, the tool itself finds it hard to cope sometimes and gets overwhelmed.
Koral M.
Sadly nothing is perfect. NapoleonCat.com might get dizzy and overwhelmed sometimes, prolonging action time on some tickets. It might get some hiccups occasionally when it comes to implementation.
Our Experience:
In our experience, NapoleanCat is competitive and one of the potential Hootsuite alternatives for big brands to engage their social and support users on social media. It supports social media accounts like Instagram, Facebook, LinkedIn, Twitter, YouTube, and Google Business Profile. Here’s a more detailed review of the tool:
Unified Social Media Management and Engagement
NapoleanCat is a very easy-to-use and navigate tool. That’s what we felt when we experienced the transition from the Hootsuite dashboard to NapoleanCat, which was rather smooth and simplified. Social inbox is one of the unique features that combines all messages, interactions, comments, and mentions from the social profile and brings them under one roof. Another strong feature that makes NapoleanCat superior to Hootsuite is its auto-moderation abilities. It allows users to set up automatic replies to repetitive questions and protect them from spam.
Content Publishing and Scheduling
For social media publishing, NapoleanCat has automated posting and unlimited scheduling abilities, which provide a faster framework for multi-platform publishing. Both NapoleanCat and Hootsuite offer versatile publishing and scheduling, but they are not the same. The additional advantage of automation makes NapoleanCat a more beneficial tool than Hootsuite.
Pricing and Plans
We found the pricing plans of NapoleanCat valuable compared to Hootsuite. The starting standard plan is $32/month for 3 profiles per user that have AI-powered content publisher, comment management, and analytics. However, the pro plan is a bit pricey in our view according to the features, but when compared to Hootsuite, it’s still low. This clearly shows that NapoleanCat has designed its pricing structure to cater to brands.
Overall Verdict:
NaloleanCat is one of the good Hootsuite alternatives for non-profits, freelancers, and big brands because of its cost-effectiveness and user-friendliness. Its automation and customer interaction management features can single-handedly outperform what Hootsuite can do for you. When we combine these features with analytics and reporting, NapoleanCat becomes a package that can help you excel on social media.
Key Factors to Consider When Choosing an Hootsuite Alternative
A long list of Hootsuite alternatives can be overwhelming if you’re not clear on what you need. Start by identifying the specific tasks you want to streamline for smoother social media management, then evaluate each tool based on those needs. Here are some key factors to consider:
Smooth Multi-account Management
You need a social media management tool to stay ahead on every platform without jumping between apps. So, it’s a no-brainer to pick the tool that supports the social media platforms you or your clients are on and enables you to manage campaigns for each of them smoothly. Look for features that give you a hassle-free workflow for customizing and scheduling across platforms and managing engagement from a single dashboard.
Seamless Usability
Hootsuite is infamous for being a bit hard to use for beginners. If that’s the reason you are switching, then easy usability is something you can’t compromise on. A complex or hard-to-navigate tool can quickly eat into productivity and become frustrating to use.
Pick a tool with high marks on ease-of-use score so you can quickly get started with it and focus on the actual job. It should be easy to use not only for admins but also for the least tech-savvy person on your team. And think from a client’s perspective too—a good tool should provide a smooth onboarding and collaboration experience.
Under the Budget
While Hootsuite comes packed with features, it can be costly for many businesses. Rising prices are one of the biggest reasons social media marketers have started exploring alternatives to Hootsuite. When picking a new tool, look for one that fits your budget and includes all the essential features for managing social media effectively.
Make sure the plan you choose delivers solid value without extra features that only drive up the cost. Go for pricing options that let you add more accounts and team members as you grow—without blowing through your budget.
Comprehensive Features
Hootsuite is packed with features, but all of them come at a steep price. When selecting an alternative tool, it is crucial to find one that balances the features you need within your budget.
Look for a tool that offers core features like multi-platform content scheduling, strong analytics to track your performance and tools that help you engage with your audience effectively. Bonus features like bulk scheduling, customizable reports, and advanced team collaboration options can further boost productivity and streamline your workflow.
Integration Capabilities
Pick a tool that has the capability to integrate with other tool already present in your tool stack. It will smoothen your social media management. When your tool connects well with other platforms, like CRM systems, email marketing tools, and productivity apps, everything works together seamlessly. This eliminates the hassle of switching between different apps and manually transferring the data.
Customer Support
Whether you are transitioning from Hootsuite or buying your first tool, you will need to learn the ropes of a new social media management platform. At first, even the simplest and most intuitive tools can take time to understand. That’s where you need reliable customer support to assist you with smooth onboarding and long-term support.
Look for tools that offer 24/7 support via multiple channels, such as live chat, email, or phone. Additionally, choose a tool that provides knowledge bases, video tutorials, and active user communities to help you resolve issues on your own.
Wrapping Up
Hootsuite is one of the oldest social marketing tools, but over time many competitive alternatives to Hootsuite like SocialPilot have entered the scene, offering users newer USPs and delivering better results at an affordable range.
Moreover, agencies, always tight on budget, need to think twice before spending the bulk of their marketing budgets on a tool like Hootsuite. But that isn’t a hindrance anymore with tools like SocialPilot.
Take SocialPilot 14-day free trial and stay ahead of the curve. Go ahead and plan a solid strategy with the right social media management tool to make branding easier.
Frequently Asked Questions
Is Hootsuite the best tool?
It totally depends on what your requirements are. But yes, SocialPilot comes out to as the better social media management tool one can use for their brand or agency compared to Hootsuite.
SocialPilot covers almost every feature a small business or digital agency would need to manage social media efficiently and is the most cost-effective option, with prices starting at $50/month for 3 users.
SocialPilot covers mostly all features a small business or digital agency needs to manage social media efficiently and is the most affordable one with a price starting from $50/month for 3 users.
What is the best Hootsuite alternative?
The best Hootsuite alternatives are:
- SocialPilot
- Agorapulse
- Buffer
- Sprout Social
- ContentStudio
- Later
- Sendible
- Zoho Social
- Loomly
Is SocialPilot better than Hootsuite?
It totally depends on what your requirements are. But yes, SocialPilot comes out to be the better social media management tool one can use for their brand or agency compared to Hootsuite.
SocialPilot covers mostly all features a small business or digital agency needs to manage social media efficiently and is the most affordable one with a price starting from $50/month for 3 users.
Which Hootsuite alternative is better for small businesses – SocialPilot, AgoraPulse, or Buffer?
SocialPilot is the best choice as a social media management tool to help small businesses build their brand on social media at pocket-friendly prices.
Which is better, Hootsuite or Buffer?
It totally depends on what your requirements are. If you don’t want to shell out much and use an easy user interface, Buffer is the tool for you. But if you are an enterprise and a larger agency where you have the time and money to invest, Hootsuite might be the right fit.
Is there anything cheaper than Hootsuite?
SocialPilot is much cheaper than Hootsuite and offers a similar feature set. You can post on top social media platforms from multiple accounts. The pricing begins at $25.5 per month when billed annually, while the cheapest plan of Hootsuite starts from $49.
Which social media management tools are best in 2025?
Here are the best social media management tools in 2025 worth considering:
- SocialPilot
- Agorapulse
- Buffer
- Sprout Social
- ContentStudio
- Later
- Sendible
- Zoho Social
- Loomly
- CoSchedule
- eClincher
- Statusbrew
- Metricool
- Hopper HQ
- MeetEdgar
- NapoleanCat
Are there free alternatives to Hootsuite?
There are some free Hootsuite alternatives like Planable, Buffer, and CoSchedule. However, the free plans for these tools come with very limited functionalities, which are not enough to meet the requirements of businesses and agencies. Hence, it is better to go with tools like SocialPilot, which proves cost-effective and well-equipped to handle all your marketing needs.
About the Author
1. SocialPilot
$30
per month
Best Hootsuite Alternative Tool for:
Marketing Agencies, Small and Medium Businesses, Multi-Location Brands & Professionals.
Star Rating:
4.5 on G2 & 4.4 on Capterra
Apps:
Android and iOS Mobile App and Web Version.
Social Media Platforms Supported:
Facebook, Instagram, LinkedIn, X (Twitter), YouTube, Google Business Profile, Threads, and TikTok.
Key Features:
Pros
Fady S.
I really like the overall SocialPilot platform. It has all the features we require for the 20+ pages we manage on our account. It was also super easy to integrate with all our pages on the different platforms. We use it several times weekly to schedule posts and ensure our calendar is properly set up. I highly recommend this platform as it’s a great deal for the price as well.
Verified G2 Review
Cons
David F.
Not an issue with SocialPilot but more with how Meta Business works; it can be very difficult to adding several Instagram accounts into the system. For personal Instagram accounts, the tool doesn’t really scale as if it was a professional or business Instagram account.
Verified G2 Review
Comparison: SocialPilot and Hootsuite
Our Experience:
After using various tools, we discovered that SocialPiloit is the best Hootsuite alternative for agencies and small businesses because of its cost-effective pricing plans and features designed with their needs in mind. Let’s see how:
Comprehensive Management and Ease of Use
In comparison to what we saw in Hootsuite (cluttered and overwhelming interface), SocialPilot has one of the cleanest and most user-friendly interfaces, which streamlines usage for everyone. It is fast to understand, learn, and adapt without extensive training, something we found missing in Hootsuite. We managed multiple social media accounts like a breeze with a straightforward approach.
Scheduling, White Label, and Engagement
SocialPilot has some of the most advanced features suitable for every social media enthusiast, but they are especially tailored for marketing agencies, small businesses, and professionals. With Bulk-Scheduling, you can publish up to 500 posts at once on multiple accounts and social networks. For agencies with multiple clients, SocialPilot has a White Label Dashboard and branded downloadable reports. To enhance engagement, it has a Social Inbox feature that gathers all comments, mentions, DMs, and interactions from all social networks.
From Advanced Analytics, seamless Client Collaboration, and White Label to Publishing, Engagement, and AI, it effectively addresses every unique need of marketers. In contrast, Hootsuite focuses on features that are more centered on enterprises rather than small businesses, especially its pricing.
SocialPilot Features Better than Hootsuite
The most attractive part of the deal with SocialPilot is its incredibly cost-effective pricing. It is a feature-packed and easy-to-use social media scheduling tool. The advanced publishing feature allows more precise and efficient content management. The ability to collaborate on Instagram posts enhances the engagement and reach of each collaborative content.
While the Hootsuite collaborative tool is less intuitive and often slows the workflow. SocialPilot has also added holiday calendars and pre-made sharable posts to the calendar, making life for marketers easy. You can also drag-and-drop posts and reschedule over the calendar without hassle, an ability missing in Hootsuite.
When it comes to analytics inconsistencies of Hootsuite, SocialPilot has even that worked out. It provides in-depth analytics and reporting for platforms like, TikTok, Facebook, Instagram, LinkedIn, YouTube, TikTok, and more.
SocialPilot Pricing
SocialPilot offers a 14-day free trial and access to all premium features (no credit card required & cancel any time). Choose a plan that fits your needs.
$170.00/mo
$85.00/mo
$42.50/mo
$25.50/mo
Overall Verdict:
SocialPilot is the best Hootsuite competitor as it fills the gap for agencies big and small, whereas Hootsuite plans only cater to enterprises. So, our experience of shifting from Hootsuite to SocialPilot has been extremely positive. It is a superior social media tool that goes above and beyond in areas that matter most to agencies and small businesses.