Loomly Vs. Hootsuite: Which is Best Fit For your Agency?

Loomly Vs. Hootsuite: Which is Best Fit For your Agency?

Loomly Vs. Hootsuite

Overview

Like any other effective tool, Loomly also supports every major social media platform. It even integrates Snapchat, one of the prominent up-and-coming social platforms for marketing.

This enables users to create, schedule and publish social media posts in multiple formats. They can also customize their content, so every post sent out is tailored for each platform. It also offers a range of other features to help you create and manage your social media content.

For example, it includes a built-in post-ideas library with thousands of ideas for different industries and categories. It also has a collaboration feature that allows you to invite team members or clients to review and approve your content before it’s published.

It is one of the first of its kind and has been considered the market leader till now. Being a dynamic software, Hootsuite keeps updating its features according to the needs of its users and the ever-changing social media platforms.

It integrates all the major social media platforms, including Instagram, Facebook, Tiktok, Twitter, Youtube, Pinterest, Linkedin, Google business, and even WhatsApp.

Hootsuite has an extensive dashboard from which users can monitor all the activities of the pages they choose to connect to it. One can even react and reply to comments and messages from the same space on the tool. So it eliminates goring to different native platforms as most activities are taken care of from Hootsuite only.

Best Suitable for

Hootsuite

Hootsuite

Start with $149

Professional Teams, Small business, Enterprises

Loomly

Loomly

Start with $42

Agency, Small Business

SocialPilot

SocialPilot

Start with $30

SMBs, Agencies, Multi-Location Brands

At a glance

Even though Hootsuite is way more familiar and has been in the industry for far longer, Loomly’s overall rating by users is higher than that of Hootsuite.

Be it the set-up method or the ease of use, Loomly is ahead of Hootsuite in each of them, according to the audience, who rated the former tool way higher than the latter.

It is a well-known fact in the industry that Hootsuite’s customer support is lacking. Hence Loomly is ahead in the user’s view in this compared to other Loomly alternatives.

Have a look at the table detailing the user ratings for all the vital criteria of Loomly Vs. Hootsuite, along with SocialPilot, for a better perspective.

Hootsuite

Hootsuite

Loomly

Loomly

SocialPilot

SocialPilot

Number of Reviews 3781 1261 741
Overall Star Rating
Ease of Use
Quality of Support
Ease of Setup
Learn More Learn More 14 Days Trial

Quick Comparison

Now, let’s go through some vital factors and essential features one needs to consider to make a successful comparison of Hootsuite vs. Loomly.

Hootsuite costs a hefty amount as a monthly fee but supports a lot lesser in regards to social accounts and number of users as compared to Loomly which charges nearly half of the former tool.

Also, Hootsuite and Loomly support all the major social media platforms except for a few differences. Loomly integrates Snapchat, but Hootsuite doesn’t. However, if you subscribe to the add-on in the enterprise plan of Hootsuite, you get a WhatsApp integration, which is impossible with any other Hootsuite alternatives.

Note: It is interesting that despite costing a fraction of what Hootsuite or Loomly cost, SocialPilot provides nearly the same features. It lets 6 team members work together, which is more than what Hootsuite allows.

Let us look at the important features one by one to make an effective comparison of Loomly vs. Hootsuite, along with SocialPilot, for added reference.

Hootsuite

Hootsuite

Loomly

Loomly

SocialPilot

SocialPilot

Can't Miss to Compare
Minimum Pricing $149/Month $42/Month $30/Month
Number of Accounts 35 10 10
Number of Team Members 5 2 2
Number of Posts that Can Be Scheduled Unlimited Unlimited Unlimited
Core Capabilities
Scheduling & Publishing check check check
Analytics check check check
Inbox check check check
Collaboration check check check
Competitor Tracking check check check
Whitelabel check check check
Localization English, French, German, Italian, Portuguese, Spanish English German, English, French, Portuguese, Spanish
Support Email, Chat, Tweet for Support Email, FAQs, Chat, Knowledge Base Email, Chat, Social Media, Phone
Learn More Learn More 14 Days Trial

Reviews

Positive

  • Hootsuite has an analytics section that allows one to customize how the report looks and has multiple analytical reports for each platform which can be shared with anyone.
  • Hootsuite has a feature that helps you import and schedule reports on a weekly and monthly basis. These reports can be customized as well.
  • Hootsuite has a content approval workflow through which you can share your post with editors, managers, and clients to get approval for the post.

Negative

  • Hootsuite doesn't provide competitor analysis to keep track of one’s own performance with respect to competitors. This can make it more challenging to gauge one’s standing in the market and make informed decisions for future strategy.
  • While posting from Hootsuite is simple and convenient, the process of deleting a post can be somewhat cumbersome and time-consuming. It requires multiple steps and can be a hassle for users looking to quickly remove a post.
  • While using Hootsuite for posting images on Facebook and Instagram, there can be instances where non-square images may get cut off, leading to a loss of visual impact. This is a limitation of Hootsuite is a factor to consider when scheduling your posts.

Positive

  • Loomly provides a comprehensive overview of post performance across multiple social networks, allowing for easy analysis of individual post’s success and overall performance.
  • The user-friendly calendar makes it simple to rearrange scheduled posts, facilitating quick rescheduling and adjustment of pre-planned social media content.
  • Loomly's Instagram grid view provides a preview of the final post's appearance on the platform, allowing for easy optimization and curation of a visually-appealing and cohesive social media feed.

Negative

  • Loomly lacks a feature to toggle between grouped and ungrouped posts on the calendar, leading to inconvenience for users who have to manually ungroup posts frequently.
  • Loomly does not offer a dedicated space to store and build random posts without specific dates for future use. This makes it difficult for users to keep track of creative ideas and may require additional tools to save and organize content.
  • Instagram posting on Loomly can be troublesome as it requires manual posting when someone is tagged, which can be time-consuming and lead to delays.

Positive

  • You get a social media calendar screen in SocialPilot, which gives a bird-eye view of all the scheduled content as well as create and schedule new content from. You can also change the publishing time and date of any queued posts right from the calendar and reschedule it.
  • SocialPilot offers multiple features at a very affordable price. Different pricing plans make it an excellent choice even for small businesses. And it can upgrade the plans anytime as per requirement.
  • SocialPilot's tech support is excellent. Whether the user is facing a technical issue or has a general query, the team is quick to respond and help out.

Negative

  • Users can post directly using their Instagram business account, but they will get mobile reminders in case of a personal account. This is a common issue on all social media management platforms since there is no available API for Instagram personal accounts.
  • Users have reported that accounts may occasionally become disconnected, resulting in failed scheduled posts. However, it is a simple process to reconnect the account and reschedule the post, as all posts get saved.
  • Users have expressed a desire for the ability to add music from platforms such as Instagram and TikTok to their reels. However, this limitation is not exclusive to SocialPilot and is also present in many other scheduling platforms.

Pricing

As mentioned earlier, Hootsuite and Loomly have very different price points. Where Hootsuite has three paid plans and one customizable one, Loomly has four solid plans and a personalized one.

Hootsuite costs a monthly fee of $739 to let 5 users connect 35 social accounts, but unlimited posts can be scheduled from them. Under Loomly’s Premium plan, a team of 30 can connect up to 50 social media accounts and schedule an unlimited number of posts, all for $359 per month.

Note: Despite being an industry leader, Hootsuite allows almost the same number of accounts and team members as SocialPilot but charges nearly four times as much per month, which makes SocialPilot the best Hootsuite alternative.

Let’s check out each pricing plan for Loomly Vs. Hootsuite and SocialPilot to analyze which of them is worth it.

Hootsuite

Hootsuite

Loomly

Loomly

SocialPilot

SocialPilot

Professional
$149/per month
Basic
$42/per month
Professional
$30/per month
Small Team
$399/per month
Standard
$80/per month
Small Team
$50/per month
Enterprise
Custom
Advanced
$175/per month
Agency
$100/per month
-
Premium
$369/per month
Agency+
$200/per month
-
Enterprise
Custom
-
30 Days Free Trial
Credit Card Required
15 Days Free Trial
No Credit Card Required
14 Days Free Trial
No Credit Card Required
Learn More Learn More Start Your free Trial

In-depth Publishing and Scheduling Capability Comparison

Scheduling and publishing are the primary features of all social media management tools. So let us quickly compare the basics of these features to weigh Loomly vs. Hootsuite and see which one comes out on top.

Both tools possess the same basic features, but there are some disparities if we dig a little deeper. Hootsuite lacks URL shorteners and a browser extension, whereas Loomly does not have Canva integration, a helpful feature many users need.

However, the surprising thing is that both of these efficient tools do not allow users to schedule first comments on Facebook and LinkedIn posts which has become a trending demand from social media marketing pros.

Note: SocialPilot allows people to add first comments along with their posts to be scheduled on Facebook, LinkedIn, and Instagram, whereas the other two tools in question here do not.

Now, let’s compare the scheduling and publishing features of Loomly Vs. Hootsuite, along with SocialPilot, for a clearer vision.

Hootsuite

Hootsuite

Loomly

Loomly

SocialPilot

SocialPilot

Smart & Advanced Queueing check check check
Customize Post for Each Platform check check check
Post Preview check check check
Canva Integration check check check
Unsplash Integration check check check
Slack Integration check check check
URL Shortener check check check
Visual Post Support (Image, Video, GIF) check check check
UTM Parameters check check check
Cloud Storage check check check
Hashtag Suggestions check check check
Advance Publishing Capabilities
Save Draft Posts check check check
AI Assistant check check check
Watermark on Images check check check
Bulk Scheduling check check check
Content Curation check check check
Auto publishing from RSS check check check
Social media calendar check check check
Mobile App check check check
Browser Extension check check check
Advance Facebook Publishing Capabilities
Reel Scheduling check check check
Support Album Posts check check check
Support Carousel Posts check check check
Alternate Text on Image check check check
Support Facebook First Comment check check check
Audience Targeting check check check
Boost Post Scheduling check check check
Support Mention and Hashtags check check check
Advance Twitter Publishing Capabilities
Location Tagging check check check
Support Mention and Hashtags check check check
Support Multiple Image Posts check check check
Threads Scheduling check check check
Advance Instagram Publishing Capabilities
Reel Scheduling check check check
Story Scheduling check check check
Tag Profiles on Images check check check
Location Tagging check check check
Support Instagram First Comment check check check
Instagram Grid check check check
Advance LinkedIn Publishing Capabilities
Audience Targeting check check check
Support LinkedIn First Comment check check check
Advance YouTube Publishing Capabilities
#shorts Scheduling check check check
Mention of Other Youtube Accounts check check check
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In-depth Analytics Capability Comparison

Analytics is the roadmap for any professional marketer to gauge how their social media marketing strategy is working out. So we must address those features while comparing Loomly vs. Hootsuite.

In the case of all the robust analytical capabilities, Hootsuite and Loomly are pretty evenly matched. However, when it comes to reporting, Loomly lacks by a bit as it does not have a custom report builder.

Here’s a bird’s-eye view of all the main analytics and reporting capabilities comparing Hootsuite vs. Loomly, along with SocialPilot.

Hootsuite

Hootsuite

Loomly

Loomly

SocialPilot

SocialPilot

Whitelabel Downloadable Report in PDF Format check check check
Email PDF Report to Client check check check
Auto Schedule Report with Team and Client check check check
Custom Report Builder check check check
Learn More Learn More 14 Days Trial

In-depth Inbox/Listening Capability Comparison

If you want to keep up with all the engagement on all the social media platforms, you must have robust listening features in your social media management. So let us see which one takes the cake in this category, Hootsuite or Loomly.

It is a well-known fact that Hootsuite has excellent listening capabilities, which are boosted by its Streams dashboard, which functions as its social inbox. But it does not let you reply to visitors’ posts on your pages. But Loomly lacks real-time listening capabilities as well as reacting to reviews and queries.

Note: SocialPilot allows users real-time listening as well as reply to Facebook reviews and comments from one integrated dashboard.

Hootsuite

Hootsuite

Loomly

Loomly

SocialPilot

SocialPilot

Can Reply Message check check check
Can Reply Questions and Reviews check check check
Can Reply on Visitor Posts check check check
Real-Time Social Listening check check check
Learn More Learn More 14 Days Trial

In-depth Social Media Collaboration Capability Comparison

When businesses or agencies are handling their social media marketing, there is a whole set of activities that entail the involvement of many. A good social media management tool should have the capacity to enable the easy collaboration of a whole team.

Be it Loomly or Hootsuite, both tools have efficient team and client onboarding collaboration capabilities to boast of making them suitable for their target clientele.

Here are all the specifics of the collaboration features for both Loomly vs. Hootsuite for you to make an informed judgment between the two as well as SocialPilot to get a better understanding of an ideal tool.

Hootsuite

Hootsuite

Loomly

Loomly

SocialPilot

SocialPilot

Free Unlimited Client Onboarding check check check
Per Post Multi-User Collaboration check check check
Access Management check check check
Content Approval Workflow check check check
Learn More Learn More 14 Days Trial

Frequently Asked Questions

Who is Hootsuite best for?

Hootsuite is an all-rounder social media management platform. It is the best option for social media marketing agencies, businesses, and enterprise-level brands with many social media accounts to manage. Also, they should have a considerable budget for this since Hootsuite has a high price point.

Is Loomly easy to use?

Loomly is a very streamlined social media tool with a neat and user-friendly interface. This is proved by the fact that it scores quite high in the ease of use category by the opinion of the users.

Can Loomly post to Instagram?

Loomly does support Instagram scheduling and publishing. It has multiple options for Instagram content customization as well.

Who are the competitors of Hootsuite?

No doubt Hootsuite is considered one of the top choices amongst social media management tools, but here are some options which are considered effective alternatives to Hootsuite:

  • SocialPilot
  • Loomly
  • Sprout Social
  • Agorapulse
  • Sendible
  • Zoho Social

Does Instagram work with Hootsuite?

Hootsuite supports all kinds of content scheduling and posting on Instagram. Being one of the most popular social media platforms for marketing, Instagram posting is a vital requirement for any social media strategy.

About the Author

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Jimit Bagadiya

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