Are you confused between Loomly and Hootsuite for your agency’s social media needs? It’s not just about choosing a platform; it’s about finding the right fit that aligns with your unique strategy.
Loomly offers features like a built-in content calendar and real-time post suggestions tailored to your brand’s voice, making it a powerhouse for content creators. On the other hand, Hootsuite shines with its robust analytics and multi-platform support, allowing you to manage everything from Facebook to TikTok all in one place.
In this comparison guide, we’ll explore each tool’s unique features and advantages and help you determine which tool can elevate your agency’s social media game.
Let’s get started!
Quick Summary of Loomly vs Hootsuite
On comparing the two platforms, both platforms excel in social media management, yet each has distinct features tailored to different agency needs. In this summary, we’ll highlight the key advantages of each tool to help you make an informed decision.
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| Number of Reviews | 4561 | 1712 | 814 |
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| Minimum Pricing | $99/Month | $42/Month | $30/Month |
| Number of Social Accounts | 10 | 10 | 10 |
| Number of Team Members | 1 | 2 | 1 |
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| Best For | Professionals, Brands, Big Businesses, and Enterprises. | Agencies and Freelancers, Small and Medium Businesses, Brands and Creators, Non-profits, Education, and Government Organizations | Marketing Agencies, SMBs, Multi-Location Brands & Professionals |
| Learn More | Learn More | 14 Days Trial |
Loomly, Hootsuite, and SocialPilot all provide effective solutions for social media management, each boasting an impressive 4.5-star rating across various review platforms. Loomly shines with its intuitive content calendar and collaborative features, making it perfect for content creators and teams while starting at $42/month. Hootsuite, known for its extensive analytics and multi-platform support, caters well to larger businesses and agencies but comes with a higher price tag of $99/month.
Meanwhile, SocialPilot offers a budget-friendly alternative at just $30/month. It provides a robust set of features that are well-suited for marketing agencies and professionals managing multiple accounts, ensuring effective social media management without breaking the bank.
Loomly Overview
Loomly is a powerful social media management tool designed to help businesses and agencies efficiently handle various social media tasks and requirements. Supporting all major platforms, including the rising star Snapchat, Loomly allows users to create, schedule, and publish posts in various formats, ensuring each piece of content is tailored to each platform’s specific needs.
One standout feature is its extensive post-ideas library, offering thousands of suggestions across different industries and categories to spark creativity. Additionally, Loomly’s collaboration tools enable teams to invite members or clients to review and approve content before it goes live, streamlining the approval process and enhancing teamwork in social media strategy.
Brie B.
A lot of great feautres! Love that I can separate accounts in different calendars and how easy it is to schedule posts on different platforms on their own individual day/time and even clone to other calendars. Also really enjoy that I can internally title and categorize each post!
Hootsuite Overview
Hootsuite is a versatile social media management tool designed to manage multiple social media accounts across various platforms from a single integrated dashboard. It is a comprehensive solution for agencies and businesses looking to elevate their social media marketing efforts.
As one of the industry pioneers, Hootsuite has maintained its status as a market leader by continually updating its features to meet user needs and adapt to the evolving social media landscape. It seamlessly integrates with all major platforms, including Instagram, Facebook, TikTok, Twitter, YouTube, Pinterest, LinkedIn, and Google Business.
With its robust dashboard, users can monitor the activities of connected accounts, enabling them to react and respond to comments and messages directly within the tool. This all-in-one approach streamlines social media management, allowing users to efficiently handle interactions without switching between native platforms.
Anati Z.
Hootsuite makes managing multiple social media accounts a breeze. I can schedule posts, track engagement, and analyze performance all in one place. The collaboration features make it easy to work with my team, and the app integrations help streamline our workflow.
Compared to Hootsuite and Loomly, SocialPilot is a user-friendly social media management tool tailored for agencies, small businesses, and professionals looking to streamline their social media activities. With its intuitive interface, SocialPilot simplifies the process of managing multiple social media accounts, allowing users to efficiently create, schedule, and publish content across various platforms.
Marisol S.
Combined Reports are helpful and convenient when dealing with multiple clients. It’s easy to customize the text for each platform for one post, and fast customer support is available. Our Marketing Agency uses it daily because it’s easy for us to implement within each staff member. As a team, we can help each other by viewing all posts with the ease of integrating several platforms, making it easy for all of our clients to use.
Loomly vs Hootsuite: Head-to-Head Feature Comparison
Scheduling and Publishing
Scheduling and publishing are core features of all social media management tools, and a quick comparison of Loomly and Hootsuite reveals some key differences. Both tools offer essential scheduling and publishing functionalities, but disparities emerge upon closer examination.
Hootsuite lacks URL shorteners and a browser extension, while Loomly does not support Canva integration, which many users find beneficial. Interestingly, neither tool allows users to schedule first comments on Facebook and LinkedIn posts—a feature that has become increasingly important for social media marketing professionals.
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| Smart & Advanced Queueing |
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| Customize Post for Each Platform |
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| Post Preview |
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| Canva Integration |
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| Unsplash Integration |
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| Slack Integration |
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| URL Shortener |
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| Visual Post Support (Image, Video, GIF) |
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| UTM Parameters |
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| Cloud Storage |
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| Hashtag Suggestions |
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| Advance Publishing Capabilities | |||
| Save Draft Posts |
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| AI Assistant |
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| Watermark on Images |
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| Bulk Scheduling |
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| Auto publishing from RSS |
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| Social media calendar |
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| Mobile App |
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| Browser Extension |
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| Advance Facebook Publishing Capabilities | |||
| Reel Scheduling |
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| Support Album Posts |
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| Support Carousel Posts |
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| Alternate Text on Image |
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| Support Facebook First Comment |
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| Audience Targeting |
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| Boost Post Scheduling |
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| Support Mention and Hashtags |
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| Advance Twitter Publishing Capabilities | |||
| Location Tagging |
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| Support Mention and Hashtags |
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| Support Multiple Image Posts |
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| Threads Scheduling |
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| Advance Instagram Publishing Capabilities | |||
| Reel Scheduling |
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| Story Scheduling |
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| Tag Profiles on Images |
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| Location Tagging |
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| Support Instagram First Comment |
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| Instagram Grid |
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| Advance LinkedIn Publishing Capabilities | |||
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| Support LinkedIn First Comment |
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| Advance YouTube Publishing Capabilities | |||
| Shorts Scheduling |
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| Mention of Other YouTube Accounts |
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| Learn More | Learn More | 14 Days Trial | |
When it comes to publishing and scheduling, Loomly offers a user-friendly interface with a visual content calendar that makes planning and managing posts straightforward. Its strengths lie in collaborative features, allowing teams to collaborate seamlessly and providing content suggestions to enhance engagement. However, Loomly lacks Canva integration, which can be a drawback for users who rely on this design tool to create visuals.
On the other hand, Hootsuite excels in managing multiple social media platforms from a single dashboard, offering extensive scheduling options and robust analytics to track performance. Its ability to handle a wide range of integrations is a significant advantage, but it does have some limitations, such as the absence of URL shorteners and a browser extension, which can hinder the user experience. Additionally, both tools need to be improved to allow users to schedule first comments on Facebook and LinkedIn posts, which is a growing demand among social media marketers.
SocialPilot stands out in publishing and scheduling with its robust features for seamless social media management. It offers a comprehensive content library, allowing users to organize and schedule posts efficiently across multiple platforms. With its bulk scheduling capability, teams can queue up to 500 posts at once, significantly saving time. Additionally, SocialPilot includes valuable analytics tools that provide insights into audience engagement, making it an excellent choice for businesses looking to enhance their social media strategies while maintaining an efficient workflow.
Analytics Capability Comparison
Analytics is the roadmap for any professional marketer to gauge how their social media marketing strategy is working out. So we must address those features while comparing Loomly and Hootsuite.
With regard to robust analytical capabilities, Hootsuite and Loomly are pretty evenly matched. However, when it comes to reporting, Loomly lacks a bit as it does not have a custom report builder.
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| Whitelabel Downloadable Report in PDF Format |
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| Email PDF Report to Client |
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| Auto Schedule Report with Team and Client |
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| Custom Report Builder |
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| Learn More | Learn More | 14 Days Trial |
Analytics capabilities are crucial for understanding performance and informing strategy. Loomly provides basic analytics features, allowing users to track engagement metrics, post-performance, and audience demographics. Its reporting tools are straightforward, making it easy for teams to assess the effectiveness of their content. However, while Loomly offers insights, it needs more depth and granularity, which some users may require.
Compared to Loomly, Hootsuite excels in delivering comprehensive analytics and reporting features. Users can access advanced metrics across multiple social media platforms, providing a holistic view of their social media performance. Hootsuite offers customizable reports, enabling users to analyze data trends and measure campaign effectiveness in detail. While Hootsuite’s analytics are robust, it can sometimes overwhelm new users due to the sheer volume of data available.
SocialPilot balances these two tools, offering valuable social media analytics, including post-performance tracking, audience engagement metrics, and insights into best posting times. Its user-friendly interface ensures that even new users unfamiliar with analytics can easily navigate and interpret the data. Additionally, its reporting capabilities enable users to generate customizable social media reports, making it a strong offering for agencies and SMBs seeking effective analytics without the complexity of Hootsuite.
Inbox/Listening Capability Comparison
When we talk about Inbox and listening capabilities, Loomly offers limited options without a dedicated social inbox for managing audience interactions. In contrast, Hootsuite has a robust social inbox that lets users monitor and respond to comments and messages across multiple social media channels. This makes Hootsuite a stronger option for users seeking effective engagement and listening tools within their social media management.
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| Can Reply to Messages |
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| Can Reply Questions and Reviews |
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| Can Reply on Visitor Posts |
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| Learn More | Learn More | 14 Days Trial |
Effective social media management goes past publishing and scheduling; it also involves actively engaging with your audience through monitoring and responding to comments and DMs. Loomly offers basic interaction features, allowing users to reply to comments on platforms like Facebook and Instagram. However, its inbox capabilities could be improved, as it lacks advanced listening features that could help brands track mentions and respond to them.
Hootsuite, on the other hand, outshines Loomly with its detailed social listening capabilities. It enables users to monitor various social media channels, track brand mentions, and engage with followers directly from its platform. Hootsuite’s social inbox allows for real-time interaction across multiple accounts, making it a strong choice for businesses that prioritize audience engagement and feedback.
SocialPilot offers a balanced solution. It features a social inbox that facilitates interaction with comments and messages across several platforms. It lets users listen in real time and reply to Facebook reviews and comments from one integrated dashboard, making it a solid option for businesses looking to enhance customer engagement without overwhelming complexity.
When managing social media marketing, effective collaboration is essential for businesses and agencies. A good social media management tool should make teamwork and client onboarding seamless. Both Loomly and Hootsuite offer robust collaboration features tailored to their target audiences, enabling teams to work together efficiently. This overview will highlight the specific collaboration capabilities of these tools, and SocialPilot to help you decide which tool best meets your needs.
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| Free Unlimited Client Onboarding |
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| Per Post Multi-User Collaboration |
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| Access Management |
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| Content Approval Workflow |
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| Learn More | Learn More | 14 Days Trial |
Loomly is designed keeping the collaboration aspect in mind, offering features like role assignments, approval workflows, and content suggestions. These features help teams do the content creation while ensuring team members can collaborate efficiently. Loomly’s intuitive interface makes it easy for teams to work together, but its collaboration features are somewhat basic, focusing mainly on content creation and scheduling.
Hootsuite, on the other hand, offers more advanced collaboration capabilities. It allows multi-user access with customizable roles, making managing large teams and multiple accounts convenient. Hootsuite also integrates project management features, enabling teams to assign tasks, track progress, and communicate within the platform. These abilities make Hootsuite a better choice for enterprises or large agencies that need a more comprehensive collaboration system.
Compared to Loomly and Hootsuite, SocialPilot allows users to invite unlimited team members and assign customizable roles, which is particularly suited for agencies managing multiple clients. A unique strength of SocialPilot is its integrated social inbox, which allows team members to monitor and respond to audience DMs and comments directly within the platform. Additionally, its approval workflows streamline the content creation process, ensuring that all posts are reviewed and approved by the relevant team members before publishing.
Pricing:
When evaluating social media management tools, understanding the pricing structure is crucial to making informed decisions that align with your budget and business needs. Here is a breakdown of each platform’s pricing tiers to help you choose the best fit for your business:
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Professional
$99/per month
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Basic
$42/per month
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Essentials
$30/per month
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Small Team
$249/per month
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Standard
$80/per month
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Standard
$50/per month
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Enterprise
Custom
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Advanced
$175/per month
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Premium
$100/per month
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Premium
$369/per month
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Ultimate
$200/per month
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Enterprise
Custom
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30 Days Free Trial
Credit Card Required
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15 Days Free Trial
No Credit Card Required
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14 Days Free Trial
No Credit Card Required
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| Learn More | Learn More | Start Your free Trial |
As mentioned earlier, Hootsuite and Loomly have distinct pricing options. Hootsuite offers two paid plans and a customizable option, while Loomly provides four paid plans and a personalized one for enterprises.
Hootsuite charges $99 per month for a Professional plan that includes one user, 10 social accounts, and unlimited post-scheduling. In contrast, Loomly charges $42 per month for two users and accommodates 10 social media accounts.
It’s worth noting that despite being an industry leader, Hootsuite charges significantly more than Loomly for comparable features. This pricing disparity positions Loomly as a compelling alternative to Hootsuite for businesses seeking effective social media management without the hefty price tag.
SocialPilot is known for its in-depth social media management features and accessible pricing. The plans start at $30/mo, which covers 1 user and 10 social media accounts, and go up to $200/mo for unlimited users and 50 social media accounts. The pricing plans are designed for scalability, providing extensive collaboration capabilities without significant price increases, making them an excellent choice for agencies looking to manage multiple clients.
Customer Support
When choosing Loomly vs. Hootsuite, the main concern among businesses is, “How will their customer support be?” “Will I get a prompt response and technical support from the team?”
Here, in this comparison, you will find out how both tools stack up against each other.
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| Live Chat Support |
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| Learn More | Learn More | 14 Days Trial |
It should be quite evident from the table that both Loomly and Hootsuite offer best-in-class customer support to their customers. You get live chat support, which means all your questions can be answered while you are live without any delays. Another key thing is a Dedicated account manager, which, fortunately, both tools offer but only in their high-priced plans.
Another key tool that offers all these features is SocialPilot. It offers priority customer support, live chat, phone support (24/5), and a dedicated account manager, which means all your key concerns are resolved without any hiccups. Other than that, SocialPilot offers you all the vital social media marketing capabilities, i.e., publishing, analytics, engagement, collaboration, and more. This means you make decisions that are backed by data and grow your social media handles with automation.
Final Verdict
Both platforms bring unique strengths to the table, catering to different needs within social media management. Hootsuite excels in its robust analytics and extensive integration capabilities, making it ideal for larger businesses seeking comprehensive management tools. On the other hand, Loomly stands out for its user-friendly interface and collaborative features, offering great value for agencies and small businesses looking to streamline their content creation process.
Ultimately, the best choice depends on your specific requirements, budget, and team dynamics. Whether you prioritize advanced analytics or ease of use, both Hootsuite and Loomly can significantly enhance your social media strategy, helping you effectively engage with your audience and achieve your marketing goals.
Additionally, SocialPilot is a cost-effective alternative, providing a balanced mix of features that can meet the needs of agencies and businesses without breaking the bank.
