Loomly Vs. Hootsuite: Which is Best Fit For your Agency?

Overview

What is Loomly?

Loomly is one of the widely used social media management tools that provide comprehensive solutions to businesses and agencies to take care of many of their social media-related tasks and requirements.

Like any other effective tool, Loomly also supports every major social media platform. It even integrates Snapchat, one of the prominent up-and-coming social platforms for marketing.

This enables users to create, schedule and publish social media posts in multiple formats. They can also customize their content, so every post sent out is tailored for each platform. It also offers a range of other features to help you create and manage your social media content.

For example, it includes a built-in post-ideas library with thousands of ideas for different industries and categories. It also has a collaboration feature that allows you to invite team members or clients to review and approve your content before it’s published.

What is Hootsuite?

Hootsuite is a social media management tool adept at handling numerous social media accounts from multiple platforms, all from one integrated dashboard. It’s the complete solution for agencies and businesses, small or large, to scale their social media marketing game from all fronts.

It is one of the first of its kind and has been considered the market leader till now. Being a dynamic software, Hootsuite keeps updating its features according to the needs of its users and the ever-changing social media platforms.

It integrates all the major social media platforms, including Instagram, Facebook, Tiktok, Twitter, Youtube, Pinterest, Linkedin, Google business, and even WhatsApp.

Hootsuite has an extensive dashboard from which users can monitor all the activities of the pages they choose to connect to it. One can even react and reply to comments and messages from the same space on the tool. So it eliminates goring to different native platforms as most activities are taken care of from Hootsuite only.

Best Suitable for

At a glance

Even though Hootsuite is way more familiar and has been in the industry for far longer, Loomly’s overall rating by users is higher than that of Hootsuite.

Be it the set-up method or the ease of use, Loomly is ahead of Hootsuite in each of them, according to the audience, who rated the former tool way higher than the latter.

It is a well-known fact in the industry that Hootsuite’s customer support is lacking. Hence Loomly is ahead in the user’s view in this compared to other Loomly alternatives.

Have a look at the table detailing the user ratings for all the vital criteria of Loomly Vs. Hootsuite, along with SocialPilot, for a better perspective.

Quick Comparison

Now, let’s go through some vital factors and essential features one needs to consider to make a successful comparison of Hootsuite vs. Loomly.

Hootsuite costs a hefty amount as a monthly fee but supports a lot lesser in regards to social accounts and number of users as compared to Loomly which charges nearly half of the former tool.

Also, Hootsuite and Loomly support all the major social media platforms except for a few differences. Loomly integrates Snapchat, but Hootsuite doesn’t. However, if you subscribe to the add-on in the enterprise plan of Hootsuite, you get a WhatsApp integration, which is impossible with any other Hootsuite alternatives.

Let us look at the important features one by one to make an effective comparison of Loomly vs. Hootsuite, along with SocialPilot, for added reference.

Reviews

Pricing

As mentioned earlier, Hootsuite and Loomly have very different price points. Where Hootsuite has three paid plans and one customizable one, Loomly has four solid plans and a personalized one.

Hootsuite costs a monthly fee of $739 to let 5 users connect 35 social accounts, but unlimited posts can be scheduled from them. Under Loomly’s Premium plan, a team of 30 can connect up to 50 social media accounts and schedule an unlimited number of posts, all for $359 per month.

Let’s check out each pricing plan for Loomly Vs. Hootsuite and SocialPilot to analyze which of them is worth it.

In-depth Publishing and Scheduling Capability Comparison

Scheduling and publishing are the primary features of all social media management tools. So let us quickly compare the basics of these features to weigh Loomly vs. Hootsuite and see which one comes out on top.

Both tools possess the same basic features, but there are some disparities if we dig a little deeper. Hootsuite lacks URL shorteners and a browser extension, whereas Loomly does not have Canva integration, a helpful feature many users need.

However, the surprising thing is that both of these efficient tools do not allow users to schedule first comments on Facebook and LinkedIn posts which has become a trending demand from social media marketing pros.

Now, let’s compare the scheduling and publishing features of Loomly Vs. Hootsuite, along with SocialPilot, for a clearer vision.

In-depth Analytics Capability Comparison

Analytics is the roadmap for any professional marketer to gauge how their social media marketing strategy is working out. So we must address those features while comparing Loomly vs. Hootsuite.

In the case of all the robust analytical capabilities, Hootsuite and Loomly are pretty evenly matched. However, when it comes to reporting, Loomly lacks by a bit as it does not have a custom report builder.

Here’s a bird’s-eye view of all the main analytics and reporting capabilities comparing Hootsuite vs. Loomly, along with SocialPilot.

In-depth Inbox/Listening Capability Comparison

If you want to keep up with all the engagement on all the social media platforms, you must have robust listening features in your social media management. So let us see which one takes the cake in this category, Hootsuite or Loomly.

It is a well-known fact that Hootsuite has excellent listening capabilities, which are boosted by its Streams dashboard, which functions as its social inbox. But it does not let you reply to visitors’ posts on your pages. But Loomly lacks real-time listening capabilities as well as reacting to reviews and queries.

In-depth Social Media Collaboration Capability Comparison

When businesses or agencies are handling their social media marketing, there is a whole set of activities that entail the involvement of many. A good social media management tool should have the capacity to enable the easy collaboration of a whole team.

Be it Loomly or Hootsuite, both tools have efficient team and client onboarding collaboration capabilities to boast of making them suitable for their target clientele.

Here are all the specifics of the collaboration features for both Loomly vs. Hootsuite for you to make an informed judgment between the two as well as SocialPilot to get a better understanding of an ideal tool.