9 Exclusive Social Media Tools For Your Small Business in 2021

Price : $50 for 5 Users

If you are a small business owner who hasn’t ever dealt with social media marketing before, it is best to go for a tool that is uncomplicated to use. It should have a feature set that helps you easily and in no time get started with social media. That’s exactly what SocialPilot aims to do for you.

If you are an agency, one of your main requirements for your social media marketing clients is going to be getting the multiple posts creation and scheduling on track. SocialPilot has got you covered for this as you can post content or schedule it on over hundred accounts in a single click, using this social media tool.

It makes sense to stay on top of your audience’s mind and social media feed if a special occasion is approaching.

1. Schedule and Publish social media content for about 9 social media platforms.
2. Curate content that trends and is popular with your target audience
3. Use bulk scheduling to schedule and publish up to 500 posts at once, for better time management
4. Converse with social media audience real-time using Social Inbox
5. Win the attention that your brand deserves with White-label feature
6. Make team collaboration on social media marketing seamless
7. Manage multiple social media accounts for your clients effortlessly and efficiently
8. Ease ad spending experience and boost Facebook presence
9. Get a complete picture on content performance, audience engagement, optimum posting time, etc. with social media analytics
10. Automate sharing links to your favorite blog posts using SocialPilot browser extension

Here it out from what people on Twitter and other credible sources have to say about SocialPilot

Price : $129 for 3 Users

This social media tool has managed to make it to most lists that show up on the internet when you search for social media tools for business. One of the oldest of social media management tools, Hootsuite is famous and has a huge customer base - over 15 million users worldwide.

Enterprises and large agencies, particularly, like using the range of features that this social media tool provides. There’s a range of apps it integrates and runs smoothly with. That’s why if you are a fast growing company, Hootsuite has got custom, scalable solutions to manage your increasing needs from social media. While it has been in the market for a long time, it is comparatively a complex tool to use. Thereby we recommend other user-friendly hootsuite alternatives.

Pros

1. One of their strongest points is that they allow tracking trending topics by geocode, using the Geosearch feature. This allows you to engage with your audience based on their location.
2. The tool integrates with more than 20 social media platforms, as well as with over 150 apps like Trello and Slack.

Cons

1. Hootsuite does not offer the kind of ease of use that small scale businesses are looking for. It can get complicated use as the interface is also not very neat.
2. Because the tool comes packed with a number of features it is also costly. Every additional service you top up your plan with comes with an additional charge. Even their custom URL shortener feature comes at a price and is expensive.

Here's a detailed comparison of SocialPilot being a great Hootsuite alternative

Price : $78 for 3 Users

For marketers who focus on creating and distributing visual content, MavSocial is one of the most sought-after tools out there. It simplifies the process of organizing and publishing visual content across multiple social networks by equipping businesses with a centralized database that can store huge sets of content in the form of images, videos, infographics, etc. and can be readily accessed.

Pros

1. MavSocial lets you visually enrich your posts by providing an easy way to add effects and filters to images, as a result making them more shareable.
2. To improve engagement, you can even join the conversations happening around your campaign and track comments and messages received across all networks from a single window.

Cons

1. While reporting is an important feature, MavSocial’s reports lack depth. Also, the fact that you cannot customize the report as per the specific metrics that you want to check, you might find yourself missing out on critical details.
2. MavSocial can sometimes throw unexpected errors. The root of this issue lies in the fact that the different social media networks are known to changing their APIs every now and then, so this is one area where MavSocial can be more proactive to find a workaround.

Price : $179

BuzzSumo is essentially a data analytics and content research tool that analyzes massive sets of data pertaining to social media posts and interactions so that you can identify the top-performing posts within a specific topic or industry. Touted as one of the top social media tools, it serves as a great enabler for you to figure out what kind of content suits you or your clients the most, thus letting you reach out to your audience in the most effective manner and gaining a significant competitive edge.

Pros

1. This social media tool helps you identify the thought leaders and influencers in your respective field so that you can run the influencer marketing campaign that you may have been planning for years.
2. You can stay on top of your industry news and updates by using BuzzSumo to create alerts for latest news or topics of interest to you.

Cons

1. The learning curve associated with BuzzSumo can be overwhelming as it has quite complicated workflows that take time getting used to.
2. BuzzSumo’s affordability for small and medium-sized businesses is questionable since the packages have an intimidating price label.

Price : $149 for 1 User

The focus area of Sprout Social is making social management seem like an easy job. That’s why team collaboration is what they’ve paid utmost attention to while crafting this social media tool.

If you are using SproutSocial or are considering using this social media tool for your small business it's great for managing customer relationships that uses a rich CRM system. It easily integrates with Zendesk, UserVoice, and Salesforce to enable sales, support and social media teams to work in collaboration. However for your convenience we have also identified the best alternatives of SproutSocial.

Pros

1. The tool makes customer communication for sales, social, and support team as easy as pie. With their bot builder, you can create a Facebook messenger bot that helps you connect and talk with customers round the clock.
2. The way they present information and data on their dashboard is extremely neat and organized. People love their review tool.

Cons

1. You can manage less social media platforms to work with on Sprout Social. This isn’t great because you cannot reap the benefits of social engagement and social commerce for all platforms at one place..
2. The dashboard isn’t comprehensive. It doesn’t provide all the information about all your four social media channels in a bird-eye view. You have to toggle between different pages to retrieve data and insights about each.

SocialPilot proves out to be an efficient Sprout Social alternative. Check here for a detailed comparison.

Price : $149 for 1 User

Leadfuze is not purely a social media tool. But, it does enable you to manage your social media work. However, the core focus is on lead prospecting. So, if you are a small scale business and are currently looking only at getting social media content publishing, engagement, and promotion, on track, you need not consider this tool.

However, given that you are likely to need lead nurturing and prospecting some time in the future, we couldn’t leave this tool altogether out of the list also.

Pros

1. Early-stage eCommerce companies or small SaaS startups can benefit from LeadFuze’s lead generation and prospecting capabilities.
2. The interface is easy to use and simple to learn. Integrating with Hubspot is also possible and trouble-free.

Want to get your content noticed and win footfall for your business? Taboola will serve as the right social media tool for you. Using this social media tool helps you create creative native ads for different social media platforms. This way you can bring your best content right to the front and top for your audience on Facebook and other social media channels.

In a nutshell, Taboola is a content discovery tool that reaches and engages your target audience no matter where in the world they are.

Pros

1. The platform’s interface is easy to understand and intuitive. Reports can also be generated quickly without having to follow too many steps.
2. When running content promotion campaigns this social media tool gives you the freedom and flexibility to exclude those devices and segments that aren’t working too well for you.
3. The pricing is easy on the pocket for small businesses

Price : $79

How users behave on different social media platforms, the kind of content they like or dislike, what they share, where they share content from and on, etc. are key insights that can help you create a solid social media strategy. Tools like Audiense are meant to help deep dive into such actionable insights. With Audiense Connect you can create and use a custom chatbot for Twitter that allows you to engage with subscribers and/or customers, using direct messages automatically.

Pros

1. It’s tough to help clients understand how their campaigns are performing without the help of reports. Audiense makes this otherwise complex task easy.
2. You get a picture on the personality of your target audience. Useful insights like these are very helpful, especially to eCommerce merchants, who want to know and make the best out of consumer likes and dislikes.

Cons

1. Free analytical capabilities provided are limited. Customization capabilities in the free version are also few.
2. The UX is a bit confusing and so is the in-app navigation. It could definitely be made better.

Price : $99 for 3 users

Buffer is a very popular social media tool having people loving it from across the globe. Buffer helps in scheduling & publishing to your social media accounts, analyzing, and engaging with your social media audience. This social media tool for businesses supports Facebook, Instagram, Twitter, Pinterest & LinkedIn. Just set up a schedule and see your posts automatically published to the social media platforms. 

Pros

1. The user-interface is quite friendly and easy to use. 
2. Buffer lets you customize posts for each account you've connected at once.
3. This social media tool offers a complete free plan too (best for solopreneurs) where you can manage up to 3 social media profiles with a limit of 10 posts each platform.

Cons

1. Buffer offers tools of its own - Publishing, Analytics and Engagement. One needs to buy different plans of each in order to have a complete social media management dashboard. Which then turns out to be quite expensive for a small business or agency owners.