Social media is the space for most brand activities. It’s the hotspot of the latest trends to lionize the promotion of small businesses to affluent brands.
But the only problem with social media posting is that it is demanding!
Churning and posting newer content to delight your target audience isn’t a piece of cake. That’s why marketers have ditched the traditional posting drill for the higher good.
Social media tools make managing multiple social media accounts from a single dashboard incredibly easy. The good thing is that the best tools for social media management are really affordable.
Not just enterprises, even small business owners benefit tremendously and create a social impact.
In this blog, we have listed 11 social media tools that even small business owners can use to kickstart their social media marketing journey.
Let’s assess each one of them!
Hootsuite has made it to the most lists when searching for social media tools for business. In fact, it is one of the oldest social media management tools. Hootsuite is quite famous and has a vast customer base of over 16 million users worldwide.
Enterprises and large agencies prefer to use the range of features this social media tool provides. Several app integrations run smoothly on this platform. Hootsuite also offers customizable and scalable solutions for fast-growing companies to manage their increasing social media needs.
Though it has been in the market for a long time, Hootsuite is comparatively a complex tool to use. Hence, we recommend other user-friendly Hootsuite alternatives.
I am a digital marketer, and I love using Hootsuite because it allows me to schedule my content, review my analytics, and engage with my audience all in one platform!
The platform does have errors, or sometimes can be buggy. I also dislike how you can’t do more interactive content through Hootsuite. Finally, its analysis of negative and positive feedback in its analytics is not always accurate, which skews results for reports at times
MavSocial is designed for marketers whose primary focus lies on sharing visual content. It is one of the most sought-after social media tools for business.
It simplifies the process of publishing visual content across multiple social networks by maintaining a centralized database. This database stores massive content in formats like images, videos, infographics, etc., making them instantly accessible.
I love the campaign planner and calendar. The ability to move posts around by dragging on the calendar is very helpful.
The idea of a campaign was great, but I had to either let it run forever or set an end date. This was tough. Also, although it’s great to have the cloud library attached to my account, it was horrific to organize. I regularly work with hundreds or thousands of images. Incredibly time-consuming to add metadata to each individual file. They also had to be moved to directories individually.
If you are falling short on content, BuzzSumo can help you right away. It is a data analytics and content research tool that analyzes massive data sets pertaining to social media posts and interactions.
Identify the top-performing posts on any topic or industry. This social media tool figures out what kind of content will suit you or your clients the best. Add a competitive edge to your branding and reach out to your audience effectively.
Developing good content means you need to do a lot of research, and sometimes that can be a dubious process even if you have all the tools. Hopefully, BuzzSumo is one of those social media tools that make the process of content research much easier and much more insightful in just a couple of clicks.
The value is undisputed, but the price of 99$ per month is very high. I think they are just focusing on big companies.
With Sprout Social, social media management seems like an easy job. Its team collaboration features are commendable. Opt SproutSocial as your social media tool for business for managing customer relationships with a seamless CRM system.
It easily integrates with Zendesk, UserVoice, and Salesforce to enable sales, support, and social media teams to work in collaboration. If you are looking for other options, look at these SproutSocial alternatives.
Reporting is what sold me on Sprout. I love the variations that I can put together to pull custom reporting for my clients.
I dislike the new layout completely. I don’t like having the navigation bar on the left side; it’s not as intuitive. I wish I could click and drag posts to different days on the month calendar view instead of having to click the post and go in and manually change the date.
Leadfuze is not purely a social media tool for business. But, it does enable you to manage your social media work. The core focus lies on lead prospecting.
If you are a small-scale business and are currently using social media just for publishing content, daily engagement, and overall promotion, you can consider other tools instead.
But accessing necessary business information and identifying prospects on Leadfuze is a cakewalk. So if you are looking for lead nurturing and prospecting, this is definitely worth a shot.
I was actually really impressed with their marketing, and I switched from another lead-grabbing software to use LeadFuze. It has a great cold email builder, and they provide helpful training to make sure you’re using best practices. They give you plenty of leads on a daily basis, so it keeps us busy.
Want your content to win over your followers? Then Taboola is the right social media tool for you. Design creative native ads for different social media platforms using Taboola.
Bring out your best content in front of your audience on Facebook and other social media channels with retargeting features. In a nutshell, Taboola is a content discovery tool that reaches and engages with your target audience globally.
Verified Taboola User
I believe this tool offers a good scale of distribution as it has some large publishing partners within its network (such as Huffington Post and BusinessInsider). It’s been easy to get the content ads up and running, and the reports you get are easy to digest. The interface is well designed and doesn’t require much training to use.
It is still a very simple website; to sign in the first time, your rep needs to register you in, at least that’s how it was in my case, and it took a while. Also, even though their simplicity does help at times, you wish you could have more data to analyze.
Do you often wish to know more about your leads? Their usual behavior on different social media platforms, the kind of content they like or dislike, what they share, where they share content from and on.
Well, now you can. Tools like Audiense help you dive deeper into such actionable insights. With Audiense Connect, you can create a custom chatbot for Twitter to engage with subscribers and customers via direct messaging. Aid your social media strategy with Audiense to skyrocket engagement.
It provides deep psychographic data powered by IBM Watson’s Artificial Intelligence. No configuration or training is needed. If you are looking to have your entire team make data-driven decisions easily, this is the tool for you.
Verified Audiense User
There is much more in the application than comes out in the default reports, so we have to manually take application screenshots and copy them into Powerpoint. Also, it would be great if the default PPT reports were able to export the 16:9 format.
Buffer is another popular social media tool that is used globally. Buffer helps in scheduling and publishing to your social media accounts. You can also analyze and engage with your social media audience. This social media tool for businesses supports Facebook, Instagram, Twitter, Pinterest, and LinkedIn. Just set up a schedule and see your posts automatically published to the social media platforms.
The interface is easy to use. You can pick up how to navigate everything very quickly. We connected to several social media channels and can schedule and post with relative ease. Their customer service has always been friendly and prompt with responses.
If you’re using this platform from an agency perspective, meaning you have multiple clients and multiple internal and external stakeholders, this platform falls short. It lacks in critical areas, including not supporting multiple users, not having an option for client access, and not providing a useful view for routing or reviewing materials. Specifically, the preview function doesn’t show an accurate representation of how content will actually look once posted, which is extremely troublesome.
Do you often share your blogs on social media? Then SmarterQueue will become your new favorite. This social media tool for business schedules your posts on popular platforms like Facebook, LinkedIn, Instagram, Pinterest, and Twitter.
SmartQueue provides top-notch analytics. There is also a methodology for recycling for evergreen content. You can also categorize your content for easy accessibility. Another feature of SmartQueue is its custom schedule creation based on your social media profile analytics. Now that’s indeed smart!
This program has an excellent capacity and ability to adapt social media programs in your own way and according to your needs. Authorizing the publication of content on social networks is quite simple and without any problem.
The biggest issue I found is that it is easy to create posts and a bit more difficult to go back and edit them. So you can create a single post and associate it with several social accounts. Because it creates a separate record for each post on each social profile, if you have to go back and edit them individually, it can be a tedious process to find them all and edit them one by one.
Making it simple to manage social media and influencer marketing, Keyhole joins the ranks of the top social media tools for business. Keyhole provides real-time data giving you regular insight into reach, engagement, and more.
You can even track hashtags and access historical social data to ideate promotional strategies. It also utilizes AI and machine learning techniques to suggest keywords, so you participate in the trend.
I like how easy it is to use Keyhole. I also really like how easy it is to understand the hashtag engagement reports. It really made that part of the reporting process really seamless.
We work with small to medium-sized businesses, and the cost to benefit ratio makes it difficult to justify using Keyhole for our clients on an ongoing basis.
Over To You
Though there are tons of social media tools for business these days, only the right one can help you perfect your overall strategy. It’s best to opt for tools that support multiple channels so you can manage it all from a single source without much hopping.
And one such tool is SocialPilot that lets you do insight digging at a pocket-friendly price. Take the 14-day free trial to use this social media tool to create a wave on social media.
The tools that help you with automating your social media and managing it hassle-free are social media tools. There are many analytics, social media management, content curation, and listening tools. These tools are referred to as social media tools that help you with better social media management.
Here are the 11 best social media tools for businesses:
SocialPilot is the most affordable social media tool covering all requirements from content curation, social media analytics, content calendar, team, and client management, bulk scheduling, and advanced social media scheduling for $30/month only.
Here are the 11 best social media tools for businesses:
The best social media for businesses are:
Yes, social media is good for business. Here’s why: