Social media is the space for most brand activities. It’s the hotspot of the latest trends to lionize the promotion of small businesses to affluent brands.
But the only problem with social media posting is that it is demanding!
Churning and posting newer content to delight your target audience isn’t a piece of cake. That’s why marketers have ditched the traditional posting drill for the higher good.
Social media tools make managing multiple social media accounts from a single dashboard incredibly easy. The good thing is that the best tools for social media management are really affordable.
Not just enterprises but even small business owners and marketing agencies benefit tremendously and create a social impact.
In this blog, we have listed the best social media tools with various strengths which are indispensable when it comes to kickstarting your social media marketing efforts.
Social media management tools are the jack of all social media trades. They can help marketers automate repetitive tasks, schedule posts in advance, monitor mentions and engagement, analyze metrics and performance, and provide insights to inform strategy.
If you are a marketing agency managing multiple social media accounts for various clients simultaneously, there is a lot of scope for error. But if you have social media agency tool to help you, the risk of missteps becomes nil.
Hootsuite has made it to many lists when searching for effective tools for business. In fact, it is one of the oldest social media management tools. Hootsuite is quite famous and has a vast customer base of over 16 million users worldwide.
Enterprises and large agencies prefer to use the range of features this social media tool provides. Several app integrations run smoothly on this platform. Hootsuite also offers customizable and scalable solutions for fast-growing companies to manage their increasing social media needs.
Though it has been in the market for a long time, Hootsuite is a comparatively complex tool to use. Hence, we recommend other user-friendly Hootsuite alternatives.
Pros
Kara D.
I am a digital marketer, and I love using Hootsuite because it allows me to schedule my content, review my analytics, and engage with my audience all in one platform!
Cons
Zachariah K.
The platform does have errors, or sometimes can be buggy. I also dislike how you can’t do more interactive content through Hootsuite. Finally, its analysis of negative and positive feedback in its analytics is not always accurate, which skews results for reports at times
MavSocial is a social media growth tool specifically designed for marketers whose primary focus lies on sharing visual content. It is one of the most sought-after social media tools for business.
It simplifies the process of publishing visual content across multiple social networks by maintaining a centralized database. This social media tools database stores massive content in formats like images, videos, infographics, etc., making them instantly accessible.
Pros
Jennifer H.
I love the campaign planner and calendar. The ability to move posts around by dragging on the calendar is very helpful.
Cons
Sandra G.
The idea of a campaign was great, but I had to either let it run forever or set an end date. This was tough. Also, although it’s great to have the cloud library attached to my account, it was horrific to organize. I regularly work with hundreds or thousands of images. Incredibly time-consuming to add metadata to each individual file. They also had to be moved to directories individually.
With Sprout Social, social media management seems like an easy job. Its team collaboration features are commendable. Opt SproutSocial for businesses to manage customer relationships with a seamless CRM system.
This social media tool easily integrates with Zendesk, UserVoice, and Salesforce to enable sales, support, and social media teams to work in collaboration. If you are looking for other options, look at these SproutSocial alternatives.
Pros
Charise S.
Reporting is what sold me on Sprout. I love the variations that I can put together to pull custom reporting for my clients.
Cons
Stephanie M.
I dislike the new layout completely. I don’t like having the navigation bar on the left side; it’s not as intuitive. I wish I could click and drag posts to different days on the month calendar view instead of having to click the post and go in and manually change the date.
Buffer is another popular tool that is used globally. Buffer helps in scheduling and publishing to your accounts. You can also analyze and engage with your social media audience. This social media tool for businesses supports Facebook, Instagram, Twitter, Pinterest, and LinkedIn. Just set up a schedule with this social media tool and see your posts automatically published to multiple social media platforms.
Pros
Caroline K.
The interface is easy to use. You can pick up how to navigate everything very quickly. We connected to several social media channels and can schedule and post with relative ease. Their customer service has always been friendly and prompt with responses.
Cons
Charles F
If you’re using this platform from an agency perspective, meaning you have multiple clients and multiple internal and external stakeholders, this platform falls short. It lacks in critical areas, including not supporting multiple users, not having an option for client access, and not providing a useful view for routing or reviewing materials. Specifically, the preview function doesn’t show an accurate representation of how content will actually look once posted, which is extremely troublesome.
Do you often share your blogs on social media? Then SmarterQueue will become your new favorite. This tool schedules your posts on popular platforms like Facebook, LinkedIn, Instagram, Pinterest, and Twitter.
This social media growth tool provides top-notch analytics. There is also a methodology for recycling evergreen content. You can also categorize your content for easy accessibility using this social media tool. Another feature of SmartQueue is its custom schedule creation based on your social media profile analytics. Now that’s indeed smart!
Pros
Walt S.
This program has an excellent capacity and ability to adapt social media programs in your own way and according to your needs. Authorizing the publication of content on social networks is quite simple and without any problem.
Cons
Eli R
The biggest issue I found is that it is easy to create posts and a bit more difficult to go back and edit them. So you can create a single post and associate it with several social accounts. Because it creates a separate record for each post on each social profile, if you have to go back and edit them individually, it can be a tedious process to find them all and edit them one by one.
Creating social media content that generates a buzz successfully is not that simple. The competition is cutthroat, and fooling the algorithm is not an option. So it is very important that you keep an eagle eye on current market trends to create content that clicks with the audience. To make your task attainable, using content research and planning tools is the smart choice.
But is the best social media planning free?
Unfortunately, most of the social media planning tools that offer value are paid. However, paying for these tools is worth it as they help to streamline all your processes to generate ideas, monitor competitors, and find the types of content that people are siding with.
We have curated a list of some of the best social media planning tools that you can try with 14 days trial period. So, let us compare the best social media planning software for content planning and content research.
If you are falling short on content, BuzzSumo can help you right away. It is a data analytics and content research tool that analyzes massive data sets pertaining to social media posts and interactions.
Identify the top-performing posts on any topic or industry. This social media tool figures out what kind of content will suit you or your clients the best. Add a competitive edge to your branding and reach out to your audience effectively.
Pros
Volodymyr B.
Developing good content means you need to do a lot of research, and sometimes that can be a dubious process even if you have all the tools. Hopefully, BuzzSumo is one of those social media tools that make the process of content research much easier and much more insightful in just a couple of clicks.
Cons
Alina M.
The value is undisputed, but the price of 99$ per month is very high. I think they are just focusing on big companies.
Hailed as the swiss army knife of content marketing, Social Animal is a diverse content research platform. It is a handy tool for content insights, influencers’ data, and robust competitor monitoring capabilities.
This tool’s “Trending” feature helps you search for keyword-specific articles that are the most popular among all the social platforms. If you go to the Articles tab in the tool, you can see platform-specific engagement metrics, which help you gauge their reception and understand which type of content suits what platform.
The niche-specific influencer information Social Animal generates is insane. Search for them using granular filters like location, topics, and amount of followers
Pros
Verified User
We do a lot of research for our content marketing service. Social Animal makes it easy for us to find the data we need and use it competitively. We also use it to find influencers. We are happy with the results.
Cons
Jane T.
One thing that made me feel uncomfortable while learning this social media software is that the learning curve is too steeper and that may be because it has too many features to offer and does so much. The newcomers may find it a bit difficult for using and working with it.
If you need a content marketing tool that can automate the process of creating and posting on social media, Content Studio might be just the thing for you.
If a comparison is made, only some tools can boast the capabilities of content ideation and scheduling altogether. Content Studio comes in that category. Like many scheduling tools, it helps you create posts, schedule them ahead of time, view and generate post-performance reports and monitor comments through the social inbox.
Along with it, this social media tool allows you to curate content based on topics and keyword searches. You can also create and publish blogs on trending topics directly from this social media tool through WordPress, Medium, Shopify, Tumblr, and Webflow.
Pros
Darren G
ContentStudio is a content curation tool that generates social media content that is posted automatically on your social media accounts. I used this to make sure my accounts were active and had fresh, relevant content. It’s a great tool for creating an active social media presence and can be used by any size of business.
Cons
Steven L
Their support is now dreadful and has gotten worse over time. It is a damn shame. A week or two can go by with several emails to them, and all we hear are crickets. There is no response sometimes until the third or fourth email. This is terribly unprofessional and is horrible for our agency and clients.
There is no digital marketer who doesn’t know and sing the praises of Ahrefs This tool is an absolute must-have for SEO and content research.
It allows users to see the top-performing articles for any given topic or keyword and the backlinks directing back to it. This can provide valuable insights into the type of content resonating with audiences and what strategies are being used by competitors.
The backlink structure of any website is a huge factor in drawing traffic to it. If you are trying to create a strong link profile for your blogs and make them rank, Ahrefs will point you in the right direction.
The tool has a free plan which you can use to monitor your website, but if you want to experience the full productive capabilities of Ahrefs, we say go for a paid plan. It has a diverse use case that no other free social media tools can compete with.
Pros
Matt R.
I’ve been using Ahrefs now for about 6 years now. The dashboard is well-designed. The data it gives is phenomenal. Their index is amazing, competing with the computing power and crawling ability of Bing and Yahoo. They are the second most active crawler after Google, outperforming Bing, Yahoo, Yandex, Baidu, and everyone in between. Crawling the web 24/7 allows them to collect petabytes of data in the process, then analyze, and display it in an attractive manner such that they extract insights in record time, for even the most in-depth SEO crawl or question. The breadth and depth of their links, domains, & URL’s are unbelievable. The freshness of the data is impressive, the site audit feature is packed with features. Overall, the tool is easy to use and highly recommended.
Cons
Verified User
Ahrefs is the best tool for SEO, but it stands at zero regarding local SEO. It does not offer a single tool for local SEO professionals. One has to rely on information provided by other means, such as Bright Local for Local Map analysis. Ahrefs does not have a tool to check SERP ranks in bulk for multiple keywords. If one wants to check websites’ SERP ranks for various keywords, it is impossible with it. Ahrefs used to offer a 7-day free trial, which was helpful for potential customers, but it has discontinued that offer.
Anyone into social media marketing would agree that watching audiences’ behavior towards their content is crucial to map out future strategies.
Audience intelligence tools are used to gather information about their target audience and metrics related to their engagement with the content online. This information can be used to create more effective marketing campaigns, target ads, and improve the overall performance of a social media presence.
Here are some tools that prove to be very effective in finding what the audience thinks.
Do you often wish to know more about your leads? Their usual behavior on different social media platforms, the kind of content they like or dislike, what they share, where they share content from and on.
Well, now you can. Tools like Audiense help you dive deeper into such actionable insights. With Audiense Connect, you can create a custom chatbot for Twitter to engage with subscribers and customers via direct messaging. Aid your social media strategy with Audiense to skyrocket engagement.
Pros
Eduardo B.
It provides deep psychographic data powered by IBM Watson’s Artificial Intelligence. No configuration or training is needed. If you are looking to have your entire team make data-driven decisions easily, this is the tool for you.
Cons
Verified Audiense User
There is much more in the application than comes out in the default reports, so we have to manually take application screenshots and copy them into Powerpoint. Also, it would be great if the default PPT reports were able to export the 16:9 format.
Synthesio is a tool used for audience analysis and listening. It allows users to track and analyze social media conversations, mentions, and sentiments across multiple platforms, including Twitter, Facebook, Instagram, and more.
The excellent data visualization of this social media tool displays all the aspects of a target audience profile’s interests and preferences, which will help you craft your message in your content the right way.
Pros
Verified User.
A good tool for me is a practical tool. The easiness of use of Synthesio is different from other tools on the market, anyone with or without experience in social intelligence and social listening can use this tool and its ready-to-use features.
Cons
Héctor Nicolas S.
Data coverage instability. Even though Synthesio collects data from an incredible number of sources, I cannot trust in the absolute data coverage. In fact, in the meantime I don’t understand how Synthesio collects data.
Meltwater is a media intelligence platform that provides audience insights by analyzing data from various sources such as social media, news articles, and blogs. It has some pretty big brands under its belt, like Google, H&M, Ogilvy, and many more.
Its impressive market research capabilities boast an arsenal of varied features such as social listening, competitors’ analysis, niche-specific trends monitoring, and audience sentiment analysis. You can get to the nerve of every concern and question your audience has with you and address them ASAP.
Pros
Ellie B
Meltwater has been incredibly helpful in researching and shaping messaging for our clients. Sentiment analysis very much drives our decision making and client are super happy with the results! It is easy to use and the client ready presentations are so great to have on hand!
Cons
Nupur P.
I don’t like the fact that Meltwater is not intuitive, and a substantial amount of time must be devoted to familiarizing it. Additionally, account managers are required for connectivity between lists which can cause an extra hassle when it comes to usage. However, this should be fine if you take the time to learn how the platform works.
Emplifi is another tool that has cloud-based social media capabilities. The perfect fusion of a commerce, marketing, and customer journey, this tool helps in addressing the underlying needs of the audience.
Emplifi was formed by the union of previously separate tools, Astute and SocialBakers. Their combined features give Emplify the aptitude to gather marketing intelligence and empathize with customer needs. This social media tool enables marketers to create distinct customer personas to target them for your products specifically.
Empifi is a united tool that seamlessly integrates your social shops with e-commerce stores so that you can leverage and manage your inventory better.
Pros
Carlos M.
The platform unifies all gathered data and make it simple for us to analyze all of them, being organic or paid. It also helps our coworkers that are not used to analyze some social metrics.
Cons
Esteban C.
As a user in Latin America, sometimes there is a lot of missing information. There is no information in a lot of countries. If you are using the reports, just check first that there is information from the country you are looking for.
Social media marketers must be hyperactive about addressing whatever feedback, comments, reviews, or queries their audience puts forth. Social media tools help them to be aware of what and where people are mentioning or talking about them. This is the key to building a positive brand image.
Here are some best tools for comparison that will act as your brand’s eyes and ears online.
Making it simple to manage social media and influencer marketing, Keyhole joins the ranks of the top tools for business. Keyhole provides real-time data giving you regular insight into reach, engagement, and more.
You can even track hashtags and access historical social data to ideate promotional strategies. This social media tools features include AI and machine learning techniques to suggest keywords so you participate in the trend.
Pros
Ashia S.
I like how easy it is to use Keyhole. I also really like how easy it is to understand the hashtag engagement reports. It really made that part of the reporting process really seamless.
Cons
Verified User
We work with small to medium-sized businesses, and the cost to benefit ratio makes it difficult to justify using Keyhole for our clients on an ongoing basis.
When it comes to social listening tools, Brandwatch is one of the industry leaders with multiple other social media management features. Its capability in consumer intelligence insights makes it eligible to be pitted in our previous category.
But the feature Brandwatch is mainly hailed for is its integrated social inbox for monitoring audience conversations and brand mentions.
It uses natural language processing and machine learning algorithms to extract insights from the data and provides users with real-time alerts, reports, and data visualization. Additionally, you can use Brandwatch for market research, customer service, and reputation management.
Its extensive inventory of information has 1.7 trillion historical conversations dating back to 2010, and 500 million new ones are being appended daily.
Pros
Verified User
The user interface on Brandwatch is incredibly intuitive and delivers a much better experience than our agency has had with other platforms. The content pool feature, in particular, makes it easy to host a repository of assets we can easily use across the entire team.
Cons
Nathan O.
The engage dashboard is helpful, but it alone does not justify the massive price tag. Most of the other features exist as part of the native platforms themselves, and in many cases work better on the native platforms. The fact that 4K video can’t be published through Falcon to Facebook but can be published to Facebook directly is beyond me in 2022 for a program that costs $18000.
Again, one of the most recommended tools for monitoring mentions of your business or brand is BrandMentions It is not as diverse in functions as Brandwatch, but whatever it boasts, few can beat it.
Whenever someone talks about you, the knowledge will be fast-tracked to your inbox as BrandMention keeps scouring millions of sources on the internet. Other than that, there is hashtag tracking, competitor spying, market intelligence, and more to be explored.
Its intuitive social media listening capabilities give you a complete analysis of how many times your keyword was mentioned and how much engagement it received. Also, you can see the context in which it was mentioned, its reach, and the sentiments around it.
And believe it or not, you can see all of this for free on their website!
Pros
Mark Traphagen
BrandMentions has become an indispensable tool for measuring the success of our marketing campaigns. We work hard to build awareness of our brand online, and no other tool we’ve tested finds as many relevant mentions as BrandMentions. We highly recommend it!
Cons
Matt B.
The app comes to a hard stop when you’ve reached your mentions limit. Social media mentions can be a bit messy if you receive a lot of interaction. Brand Mentions should probably create a separate display format for social mentions as opposed to web mentions, which are a lot easier to display and analyze through their current user interface.
Digimind is excellent with market intelligence. Reputation management, an important factor for flourishing agencies and businesses, becomes easy with Digimind and its data-dependent insights.
This social media software for agencies enables you to identify and segment influencers and opinion leaders who have mentioned you based on their niche, location, and engagement. With this social media tools features, you can leverage and benefit through their presence on social networks.
Its AI-powered sentiment analysis with the application of the 5W model- What, Where, When, Who, and How helps them detect any negative reactions to any new concepts and hashtags you receive.
Pros
Freddy A.
This a friendly and totally intuitive social media software. A very efficient tool to collect information on specific topics and also allows you to have a complete vision of the digital reputation of your company, since you can know information from social networks and digital media.
Cons
Sophie B.
The tool adds so much that you will spend a lot of time configuring and then discovering information that is not relevant to your organization. Also, among other things that I don’t like about the platform is the difficulty of looking back for information, the limited number of queries. Every now and then, I have trouble with mentions.
Another ace among social media tools, Mention Mention is another powerful social media listening and monitoring software for agencies that monitors millions of sources across the internet to filter out your brand’s mentions. This social media tool can listen to 42 languages and go through content such as forums, blogs, news, review websites, and social media channels
The “Alert” feature lets you set customized alerts when a term is mentioned in the selected platforms, languages, and countries on which you’d like to gather data. The mentions are given to you in a comprehensive and clean feed format where you can scroll through all the sources of the terms you track.
Pros
Karl P.
In my organization, we use Mention frequently to detect critical mentions of our brand and essential information for our marketing. Its user interface is intuitive, making it easy to use and the dashboard relatively easy to use. Thanks to this tool, we find in record time good and bad reviews from our customers in the vastness of the web and social platforms; it also has good tools that bring good points to the management of social networks.
Cons
Agatka J.
Mention does not have an affordable price always and it is not cheap for every business and organization. email website directly from the platform. There is no macOS app available for their features. There must be more social media platforms available for their features. They must add more profiles to monitor
Over To You
Though there are tons of social media tools for business these days, only the right one can help you perfect your overall strategy. It’s best to opt for tools that support multiple channels so you can manage it all from a single source without much hopping.
And one such tool is SocialPilot which lets you do insight digging at a pocket-friendly price. Take the 14-day free trial to use this social media tool to create a wave on social media.
The tools that help you with automating your social media and managing it hassle-free are social media tools. There are many analytics, social media management, content curation, and listening tools. These tools are referred to as social media tools that help you with better social media management.
Here are the 11 best social media softwares for agencies:
SocialPilot is the most affordable social media tool for agencies that covers all requirements from content curation, social media analytics, content calendar, team, and client management, bulk scheduling, and advanced social media scheduling for $30/month only.
Here are the 11 best social media tools for businesses:
The best social media for businesses are:
Yes, social media is good for business. Here’s why:
The big four social media tools that we all know of include SocialPilot, Sprout Social, Hootsuite, and Agorapulse. However, The "big 4" social media tools sometimes refer to the four most popular social media platforms in terms of user base and overall impact on the social media landscape. These are:
The best tools for social media are
There are various social media tools available in the market today, but some of the most popular social media tools that you can consider using are SocialPilot, SproutSocial, Hootsuite, Agorapulse, Canva, and Lightroom.
About the Author
Manvi Agarwal
Manvi is a Marketing & Communication Manager at SocialPilot. Social media & content marketing is Manvi's niche area in which she employs an interactive user-oriented strategy. Besides this, Manvi loves experiencing new things and trying new food!
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If you are running a social media marketing agency and have a whole gaggle of clients to handle, your work can get very chaotic. It would be best if you had an easy social media tool to work with and make things easy for you and your team. None of us have the patience to climb a steep learning curve.
SocialPilot is one of the best social media tools that aims to do this for you. It has multiple features while the setup of all your social media profiles is quick.
SocialPilot can fulfill all the demands of a social media marketing agency with its rich feature set. You can do everything from multiple post creation to scheduling at different hours for multiple clients with this one tool.
You can even post content or schedule it on hundreds of accounts in just one click. Using this social media tool will keep you on top of your audience’s mind and their social media feed at all times.
And the best thing about this tool is that you can invite all your team members and clients on board. The team and client workflow capabilities help you streamline all of your activities and function as an efficient unit.
Why Should You Use SocialPilot as a Social Media Tool for Business?
Wondering whether you can find a free social media scheduling tool?
There are some free social media scheduling tools like Coschedule, but they lack many essential functionalities you need from a social media management tool. Instead, you can try a feature-rich social media tool like SocialPilot, which is a budget-friendly and cheaper tool than most other established as well as new social media tools.
Want to know more from our users? Here’s what they have to say about SocialPilot on Twitter and other credible sources.
What People Say About Us
Luis Ignacio C.
SocialPilot is the main tool for the content management of the accounts for which I work. SocialPilot is truly amazing. Apart from all that, they also offer you a complete section of analytics, which allows you to show the orderly evolution of your work.
Brian W.
I had been using another company to facilitate all of my social media posts; however, the number of accounts I needed took me out of the search for the free products and jumped up pretty quickly to some prohibitive pricing. SocialPilot fit a perfect price point and got me connected to all of my social media accounts very quickly. I can make my posts and schedule them as I like. Thank you!