Are you struggling to keep up with your social media strategy?
You’re not alone in this digital race. Managing content, staying consistent, and analyzing performance can feel like a never-ending job. That’s where social media AI tools step in—they’re not just another trend but the trump card for marketers and brands.
Think about it: what if you could automate scheduling, generate engaging content ideas, and track audience behavior all in one place? These tools make it possible by combining creativity with smart automation, helping you save time while getting better results.
But here’s the catch: not all AI tools are innovative. Choosing the right one can make all the difference in your success.
To help you out, we’ve rounded up the best AI tools for social media that can transform the way you work. Ready to elevate your strategy? Let’s jump in!
How we analyze and select these tools:
This list of best AI tools for social media has been crafted through in-depth research and experiential analysis. We have considered various aspects of the tool, such as user engagement, AI capabilities, G2 ratings and reviews, price points, and scalability. The list ranking also reflects the evaluation of these tools’ competencies in automation, content production, visualization, analytics, and collaborative features. Our goal in curating this list is to enable marketers to choose tools that will help scale their business.
Overview of the Top AI Social Media Tools
We’ve carefully analyzed each tool featured in this article. For a quick glance, here are the top contenders in this category, highlighted through a detailed comparison of their capabilities.
 SocialPilot |
 Hootsuite |
 Brandwatch |
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| Pricing | $30/month | $99/month | Custom |
| Best for | Agencies & Small Businesses | Professionals, Brands, Big Businesses, and Enterprises | Large Agencies & Enterprises |
| Social Profiles | 10 | 10 | 5 |
| Ease of Use | |||
| Support | |||
| Publishing | |||
| Smart Queues |  |
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| Repeat Posts | |
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| Calendar View | Easy to navigate |
Detailed |
Confusing |
| Bulk Scheduling | 500 posts |
350 posts |
100 posts |
| Post Creation | |||
| Draft Your Posts | |
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| Image Editor | |
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| AI Assistant | |
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| AI Post Customization | |
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| Hashtag Generator | Aligned with captions |
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| Holiday Calendar | |
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| Media From External Sources | |
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| Location Tagging | |
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| Content Library | |
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| Team Collaboration | |||
| Content Approval Workflows | Quick and Easy |
Confusing |
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| Multi-User Collaboration Per Post | |
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| Comments on Post | |
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| Client Management | |
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| Engagement | |||
| Social Inbox | Unified Inbox |
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Complex |
| Reply to DMs & Comments | |
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| White Label | |||
| White Label Dashboard | |
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| Branded Downloadable Report | |
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| Support | |||
| Priority Customer Support | Chat, email, call, and social media |
Chat, email, call, and social media |
Email |
| Try for Free | Learn More | Learn More | |
10 Best AI Tools for Social Media
Category:
AI Tool for Social Media Management
Best for:
Marketing Agencies, SMBs, Multi-Location Brands & Professionals
Rating:
4.5/5 (G2) & 4.4/5 (Capterra)
Apps:
Web version, Android and iOS apps, Chrome, Firefox, and Edge web extensions
Supported social media networks:
Facebook, Instagram, X (Twitter), LinkedIn, TikTok, YouTube, Pinterest, Google Business Profile and Instagram Threads
Key Features:
- AI Pilot for caption generation
- Platform-specific post ideas
- Advanced post scheduling
- Content calendar
- Hashtag generator
- Post customization
- Comprehensive social media analytics
- Customizable reports
Pros
- Easy to use and minimal learning curve.
- AI Pilot to write captivating post captions.
- Seamlessly craft and schedule posts for all social media platforms in seconds.
- Bulk upload posts to save time.
Alex B.
We’ve used many other scheduling platforms before and this is by far the best. The AI writer for captions make content scheduling a breeze, the ease of use make it simple yet sophisticated and they are always adapting and creating new features. It’s the worth the money.
Cons
- Users want to see more AI features related to handling images.
- Minimal support for AI-driven insights into posting times.
Dawn K.
Posts that have images that error out. too many of them. need more AI on the images.
About SocialPilot:
Handling social media is a task; you need to work on brainstorming post ideas, creating social media posts that hook the readers, and managing publishing on different networks. Imagine a tool that can take some of the burden off your shoulders and reduce manual effort.
SocialPilot is a social media management tool with dedicated AI capabilities that make managing social media feel like a cakewalk. Dont believe? Here’s what it brings to you:
AI Capabilities in Content Creation:
SocialPilot’s AI-powered AI Pilot makes content creation a breeze. The AI assistant provides quick content suggestions, helping you stay relevant and save time. Whether you need post ideas, copy ideas, or hashtag suggestions, it’s all right at your fingertips. This gives you the ability to scale your content production without compromising quality.
Scheduling and Publishing:
The scheduling interface is intuitive and super easy to navigate. SocialPilot lets you plan out posts across multiple social platforms, saving time on repetitive tasks. Schedule content for future campaigns, ensuring all posts go live when your audience is most active. The bulk scheduling feature also makes it easier to plan campaigns, especially for busy weeks.
Team Collaboration:
SocialPilot’s team collaboration features make it seamless to work with different team members. Easily assign tasks, approve posts, and review content calendars in real time. It’s the perfect tool for agencies and teams who need to stay coordinated without the chaos of back-and-forth emails.
Analytics and Reporting:
Analytics are key to understanding the performance of your content, and SocialPilot delivers in that area. The platform provides in-depth reports on engagement, audience growth, and campaign performance. Want to track how your social media is performing?
With its comprehensive analytics dashboard, track everything from basic metrics to more detailed insights and refine strategies. The customizable reports are revolutionary, a huge plus for agencies who manage multiple clients and want to improve their branding efforts.
SocialPilot Pricing:
SocialPilot offers a 14-day free trial and access to all premium features (no credit card required, and you can cancel at any time). Choose a plan that fits your needs.
| Ultimate | Premium | Standard | Essentials |
$170.00/mo$200
Billed annually (Save 15%)
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$85.00/mo$100
Billed annually (Save 15%)
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$42.50/mo$50
Billed annually (Save 15%)
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$25.50/mo$30
Billed annually (Save 15%)
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Automate your Social Media Tasks
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Final Verdict:
SocialPilot stands out for its user-friendly interface, powerful automation features, and affordability, making it a solid choice for SMBs and agencies. Its dedicated AI Pilot capabilities, strong scheduling, analytics, and collaboration tools cater to diverse needs while integrations with popular platforms streamline workflows. All this makes this a reliable solution for social media management.
Category:
AI Tool for Content Creation
Best for:
Creators, SMB’s, Influencers, and social media teams
Rating:
4.5/5 (G2) & 4.6/5 (Capterra)
Apps:
Web-version, Android, and iOS
Supported social media networks:
Facebook, Instagram, X/Twitter, LinkedIn, YouTube, TikTok, and Pinterest
Key Features:
- AI video generator
- AI video editor
- Text to video
- AI script generator
- Pre-made templates
- Customizable text and fonts
- Drag and drop editor
- Voiceover recording
- Branding features
Pros
- Pre-made templates that make creating videos seamless.
- Easy-to-use dashboard with a minimal learning curve.
- Comprehensive list of graphics assets and background sounds.
Mohamed A.
The most helpful feature in Invideo its made for you templates that certainly meet any need. Whether a beginner, a marketer, an educator or merely someone who wants to engage audiences, Invideo is your key to making videos easily. Its user friendly dashboard, its rich library in scenes and background sounds, its Ai tools that can highly suggest what you exactly need, its sharing options, and above all, its support that can help you achieve what you want in few clicks, all make Invideo stand from the crowd.
Cons
- There are fewer video editing options compared to full-scale editing software.
- It needs precise prompts to generate videos.
Our Experience:
Invideo stands out as a versatile tool for creating high-quality video content, especially for businesses looking to produce professional videos quickly and with minimal effort. Its intuitive drag-and-drop interface makes video creation accessible even to those without a background in video editing.
We found the platform’s extensive library of customizable templates to be a huge time-saver. Whether you’re looking to create promotional videos, social media content, or educational videos, InVideo offers a range of pre-designed templates that let you tailor your videos to your brand style.
The AI-enabled text-to-video feature is particularly impressive. It allows you to transform articles or blog posts into engaging video content, helping you repurpose existing content and broaden your reach across multiple platforms. Plus, InVideo’s stock library provides access to millions of media files (images, videos, music), making it easier to source high-quality content without requiring external resources.
Another standout feature is the ability to collaborate on projects in real-time. This is especially useful for teams working remotely or across different time zones. InVideo also supports a variety of export options, ensuring your videos are optimized for different social media platforms or video-sharing sites.
Pricing:
Invideo offers three paid plans, starting with Plus ($35/month), Max ($60/month), and Generative ($120/month). There is also a free plan with limited storage and export limits.
Overall Verdict:
InVideo is a multifaceted video creation tool ideal for both beginners and experienced marketers. Its easy-to-use interface, wide range of templates, and solid customization options make it perfect for quickly creating professional-looking videos. While it excels in video editing and social media content creation, it could benefit from enhanced AI features for more automated workflows.
Category:
AI Tool for Content Creation
Best for:
Solopreneurs, creators, social media marketers, agencies, SMB’s and mid-sized businesses
Rating:
4.7/5 (G2) & 4.5/5 (Capterra)
Apps:
Web-version, Android, and iOS
Supported social media networks:
All social media
Key Features:
- Content ideas and inspiration
- Content generation
- Generate social media marketing plans
- Tone and style customization
- Hashtag suggestions
- A/B testing ideas
- Content repurposing
Pros
- Generate detailed marketing campaigns.
- Craft captivating post ideas.
- Third-party plugins are available.
Simon R.
I appreciate the sheer level of information that Chatgpt is able to provide. This has been most valuable when generating marketing contents.
In my department, we have leveraged the above capability of Chatgpt as the groundwork for most of our marketing contents. Basically, we provide Chatgpt with the guideline to generate the content , while we modify and develope the content generated by Chatgpt to meet our taste.
Cons
- It needs precise prompts to generate content.
- Makes grammatical mistakes and sometimes gives invalid information that needs to be verified.
Verified User in Legal Services
It’s very glitchy and makes a lot of mistakes. For example, it will tell me I’m missing something grammatically that is already there, or will give misinformation about a certain topic. This program should NOT be used to replace an actual person (such as a marketer). It is very clear when Chat GPT is being used solely. Real people are needed to verify validity, make the message sound less “formal,” and provide the right context for your target audience. I’d recommend using this as an additional resource, not a crutch.
Our Experience:
We’ve been experimenting with ChatGPT for social media content creation, and it’s honestly been a groundbreaker. It’s like having a creative assistant who never runs out of ideas.
The best part? ChatGPT adapts to different tones, so whether you’re crafting a fun Instagram caption, a LinkedIn article, or quick X/Twitter updates, it nails the vibe every time. It shines in brainstorming content ideas—whether you’re using it for a holiday campaign or just fresh ways to engage followers.
This tool does more than just generate text. It helps refine existing content, turn bullet points into engaging paragraphs, or tighten those long-winded sentences into punchy, effective messages. We’ve also used it to develop catchy headlines and taglines, which are crucial for grabbing attention in the crowded world of social media.
One feature we really loved is how quickly it can produce content. We set the tone, provide a little context, and within seconds, we’re ready with the first draft. Plus, it’s a great way to get over that creative block—sometimes, all you need is a nudge in the right direction.
Would we recommend it? Absolutely, especially for teams and businesses that need to produce content regularly but don’t always have the time or resources for a full-on brainstorming session every day. It’s fast, flexible, and, honestly, a little fun to use.
Pricing:
There are three paid pricing plans: Plus ($20/month), Team ($30/month), and Enterprise (custom pricing). There is also a free plan with limited credits and limited access to GPT-4o.
Overall Verdict:
ChatGPT offers a powerful AI tool that delivers accurate, human-like responses across a wide range of topics. Though it’s an excellent choice to ideate fresh content ideas and craft content, its performance varies depending on context and complexity. It’s best suited for general inquiries, content ideas, and quick solutions but may occasionally fall short with highly specialized or nuanced tasks.
Category:
AI Tool for Content Creation
Best for:
Social media managers, content creators, influencers, marketers, social media advertisers, startups, SMB’s and graphics designers
Rating:
4.4/5 (G2) & 4.7/5 (Capterra)
Apps:
Web-version, Android, iOS, and MAC
Supported social media networks:
Facebook, Instagram, X/Twitter, LinkedIn, YouTube, TikTok, and Pinterest
Key Features:
- Text-to-Image generation
- Customizable images
- Design Assistant
- Instant content generation
- Integrated with Shutterstock library
Pros
- Large library of stock-free images.
- Various filters to skim through images and find the right one.
- AI designer helps curate the perfect images for specific needs.
Verified User
I have really enjoyed using Shutterstock over the years because I can always seem to find just the image that I’m thinking of. With great filters including various races, people/no people, or picture orientation, it is so easy to find the perfect picture for any project. Now that they have introduced AI I’m sure it will be even better at curating exactly what I need.
Cons
- Impromptu customer support.
- Some users found it hard to cancel subscription.
Mohamed A.
You need to contact their Support to cancel your service, and guess what for an early cancellation where I was two months away from the end of my plan, I got charged the equivalent of 6 months..why? simply because I was charged the discounted rate and the early cancellation fee is calculated using the non-discounted rate!! Never ever again ShutterStock.
Our Experience:
The Shutterstock AI Image Generator has proven to be an invaluable tool for creating social media content. By harnessing the power of AI, this tool allows you to generate highly customizable images based on simple text prompts quickly.
This capability is a game-changer for content creators who need fresh visuals on the move, without compromising quality. Whether you’re designing eye-catching Instagram posts, Facebook ads, or engaging blog headers, this AI tool quickly translates creative ideas into polished images.
One of the standout features is its vast library of styles, which enables users to fine-tune images according to their specific brand aesthetics. From abstract designs to photo-realistic visuals, the options are diverse, providing endless possibilities for customization.
You can also modify existing assets by adjusting elements like color schemes, composition, and even mood, all with a few clicks. This tool streamlines the design process for social media managers who are often pressed for time, saving hours of manual work while still delivering professional-grade content.
Pricing:
Shutterstock offers two pricing plans with a variable number of download support. Pricing plans start at $29 with 2 downloads within a year, and Subscribe & Save starts at $49/month with support of 10 downloads within a month.
Overall Verdict:
Shutterstock’s AI Image Generator offers powerful, user-friendly tools for creating high-quality visuals quickly. With access to a vast library and customizable options, it’s ideal for marketers, designers, and content creators looking for cost-effective, scalable solutions. While it’s strong in flexibility and integration, it still faces competition from other software that offers more advanced customization features. If you need fast, professional-quality imagery without the steep learning curve, Shutterstock’s AI Image Generator is a solid choice.
Category:
AI Tool for Content Creation
Best for:
Small businesses, Small agencies, Freelancers, Creators and Influencers
Rating:
4.7/5 (Producthunt)
Apps:
Web version and iOS
Supported social media networks:
Facebook, Instagram, X/Twitter, TikTok and LinkedIn
Key Features:
- AI text-to-meme generation
- Customization options
- Niche specific memes
- Easy sharing
- Multiple format support
- Multilingual memes
- Add text on images
Pros
- Offers multilingual meme generation capabilities, making it accessible globally
- Provides a quality template database, ensuring diverse and professional-looking memes
Mansoor Bhanpurawala
My experience regarding Super Meme is really good. I’m using this tool for my Instagram Meme Page.
Cons
- The platform may lack certain customization options compared to traditional meme editors
- No dedicated customer support available.
One Stop Watch
I have learned about this AI in a social media course. Loved it and wanted to purchase the subscription and tired all my Canadian cards to complete the purchase but none of them went through. I emailed them and also started a chat conversation on 27 July and today it is 2 August. They didnt even acknowledge my message in first place and on 31 july when i questioned them about their intentions to resolve; thats when they responded saying they will look into it. Again, nothing till now. Pathetic business support and i am surprised that who even behaves this way when it comes to a customer. I really loved this AI Tool and was recommending others but now; i wont. Worst service.
Our Experience:
Memes are widespread in the digital age and can be found across all social media platforms. They’re a powerful medium that helps businesses connect with their audience uniquely and engagingly.
Supermeme.ai is an exceptional AI-powered meme generator that creates fun and catchy memes. This tool stands out for its ease of use and efficiency in generating various memes, making it an ideal choice for those looking to add humor and engagement to their social media content. It uses GPT-3 technology to generate memes, ensuring high creativity and relevance in the outputs.
One of Supermeme.ai’s key features is its multilingual meme generation capability. This allows users to create memes in over 110 languages without needing Google Translate, making it incredibly versatile and suitable for a global audience.
Additionally, the platform maintains a quality template database, ensuring high-quality images without watermarks for a more professional look in the memes created.
Pricing:
Supermeme comes with three pricing plans starting from Solo ($9.99/month), Startup ($34.99/month), and Enterprise ($83.99/month). You get two months free when you pay upfront for an year.
Overall Verdict:
Overall, we found Supermeme.ai a powerful asset in our content creation toolbox. It helps us create visually engaging posts quickly, while also providing us with fresh ideas and creative inspiration. Whether it’s through meme generation, template designs, or AI-driven captions, this tool makes social media content creation easier, more fun, and definitely more effective. However, the minimal customer support has been challenge for some users.
Category:
AI Tool for Social Media Analytics
Best for:
Large agencies and enterprises
Rating:
4.2/ 5 (G2), & 4.4/ 5 (Capterra)
Apps:
Web, iOS, and Android versions
Supported social media networks:
Facebook, Instagram, X (Twitter), TikTok, LinkedIn, YouTube, Pinterest, Threads, Google Business Profile
Key Features:
- Owly AI writer
- Performance analytics dashboard
- Customizable reports
- Sentiment analysis
- Campaign tracking
- Competitor benchmarking
- Paid ads insights
- Audience Insights
- Exportable reports
Pros
- In-depth social media analytics.
- Paid ad insights.
- Prompt customer support.
Verified User
Hootsuite does an incredible job. The calendar feature and scheduling tools are great and perfect for both beginners and advanced users. The analytics are detailed, in depth, and provide great insights for us. The customer service with our account rep is flawless and he is always looking for ways to help us out. We use Hootsuite every single day and love it.
Cons
- Sometimes, the post analytics are not accurate.
- It has a complicated interface and has a learning curve.
Verified User
Deliverability issues make scheduling and publishing questionable. Additionally, analytics are not always accurate.
Our Experience:
When it comes to social media tools, Hootsuite is one of the heavy lifters. We found its interface to be intuitive, with a clean dashboard that simplifies scheduling and analytics. But what really stands out are its AI-powered insights feature—perfect for diving deep into performance data. It’s not just about tracking your own metrics, though; Hootsuite also makes competitor benchmarking a breeze. You can easily compare your performance against key competitors and industry benchmarks, which is invaluable for shaping your strategy.
While it’s great for those looking for in-depth analytics, it can feel a bit overwhelming at first. The platform’s pricing structure is on the higher end, especially if you’re an SMB or startup. However, the tools Hootsuite offers for paid campaigns, custom reporting, and team collaboration are robust, and if you’re an enterprise user, it could be worth the investment.
In summary, Hootsuite is an all-rounder that covers pretty much everything you need for serious social media management—just be prepared for the price tag.
Pricing:
Hootsuite offers two pricing tiers after a 30-day trial, ranging from $99/month to $249/month. The custom plan caters to enterprises that can support upto 50 accounts to start with.
Overall Verdict:
Overall, Hootsuite is a strong social media management platform with a stronghold on analytics. You can track organic and paid insights from a comprehensive and intuitive dashboard. While the analytics are in-depth, it can be a bit overwhelming at first. Furthermore, at times, many metrics are inaccurate.
Category:
AI Tool for Social Listening
Best for:
Marketing teams and agencies, Brand managers, Large enterprises, Public relations teams, Customer insight teams, and Research and Insight departments
Rating:
4.4/5 (G2) & 4.2/5 (Capterra)
Apps:
Web version
Supported social media networks:
X/Twitter, Facebook, Instagram, YouTube, Reddit, LinkedIn, TikTok, Blogs and News websites, Tumblr, and Forums
Key Features:
- Real-time monitoring
- Customizable dashboard
- Sentiment analysis
- Mention volume
- Topic and trend detection
- Advanced filtration
- Historical data access
- Influencer identification
Pros
- Easy-to-use social media listening tool.
- Clean and straightforward Query builder.
- Training resources.
- Multiple dashboard templates.
Verified User
Few competitors can beat Brandwatch when it comes to being an easy-to-use social listening tool. Its query builder is clean and simple, as are the Brandwatch Academy resources which teach junior colleagues how to use it. The Quick Search function rivals Google Trends in being a ‘pick up and play’ insight finder. The dashboard templates, equally, are great for both seasoned pros and novice users.
Cons
- Some users face trouble loading the page and technical glitches.
- Needs to refresh to search brand mentions and keywords constantly.
- Lack of filters to search keywords.
Sarah K.
Tiktok hasn’t been implemented into the platform. It takes a long time to load, the page is glitchy when i’m searching for my brand and keywords, I have to refresh constantly. I wish there were more filters when searching for key words. It doesn’t pick up which sentiment is neutral vs negative very well. When categorizing sentiment I have to click through each one instead of being able to click multiple for some reason.
Our Experience:
Using Brandwatch for social media listening has been a game-changer for understanding brand sentiment and tracking audience engagement. Its robust platform offers real-time monitoring across a wide array of social channels, allowing us to gain insights into customer conversations, emerging trends, and competitor activities. The advanced sentiment analysis and AI-driven insights have been particularly useful, helping quickly pinpoint positive and negative brand mentions.
Brandwatch’s customizable dashboards make tracking the most relevant metrics easy: sentiment, reach, or engagement. One standout feature is the ability to drill down into audience demographics, allowing a deeper understanding of who engages with our content. The platform’s powerful reporting feature make it easy to create comprehensive reports for internal teams.
Pricing:
Brandwatch has three listed pricing plans on its website: Consumer Intelligence, Social Media Management, and Influencer Marketing.
Overall Verdict:
Brandwatch is a robust tool for social listening and analytics, offering in-depth insights and powerful reporting capabilities. However, its high pricing may be a barrier for smaller businesses. Slow loading times and technical bugs can also discourage teams from using this tool. For those seeking more cost-effective solutions with similar features, exploring Brandwatch alternatives like Mentionlytics could be wise.
Category:
AI Tool for Social Listening
Best for:
Large agencies, Mid-sized businesses, and Enterprises
Rating:
4.9/5 (G2) & 4.7/5 (Capterra)
Apps:
Web-version, Android, and iOS
Supported social media networks:
TikTok, Facebook, Twitter, Instagram, Youtube, Linkedin, Reddit, web, news, blogs, forums, and more.
Key Features:
- Real-time monitoring
- Sentiment analysis
- Comprehensive social media listening
- Competitor monitoring
- Set up custom alerts
- Hashtag tracking
- Historical data and reports
Pros
- Easily monitor online brand mentions.
- AI analysis that tracks several databases.
Rodrigo R.
Mentionlytics has a very good tool for configuring and analyzing alerts, making it a standout experience for monitoring online mentions. I have been test it for some weeks and, comparetevely to other social listening tools, it actually captures everything. Also, the artificial intelligence analysis is pretty complete, and the cost/benefit is very comfortable, specially taking in consideration the vast ammount of social media platform that can track. Highly recommended for anyone looking to enhance their social listening strategy or researching about specific issues online.
Cons
- It restricts keywords for social media platforms.
- Very few filters.
Kayee H<.
The minor drawback is that it cannot restrict keywords for social media platforms, so it will still collect the words.
Sometimes, we don’t want to collect live comments or giveaway comments from competitors, leading to the collection of too many irrelevant comments.
You can only purchase additional mention quotas, but I believe the price for this additional purchase is reasonable.
Our Experience:
Using Mentionlytics for social media listening has been a rewarding experience. It’s like having an always-on radar for everything said about your brand across social platforms, blogs, news sites, and even forums. What stood out immediately was its real-time monitoring—you get notified as soon as your brand or keywords are mentioned, allowing you to engage with the audience instantly and address any concerns before they escalate.
The sentiment analysis feature has been a game-changer for us. It helps us understand how people feel about our brand—whether mentions are positive, negative, or neutral—and provides insights to improve our communication strategies. Another highlight is Share of Voice, AI-powered, which highlights clustering, and AI-powered emotion analysis, which analyzes competitors, identifies market trends, and understands their audience needs.
Like Brandwatch, this tool also offers customizable alerts and dashboards. These features let you focus on the metrics that matter most, whether tracking specific hashtags or monitoring influencer mentions. The influencer identification feature is particularly handy, helping you connect with key voices in your niche to amplify the brand’s reach.
Pricing:
Mentionlytics offers seven pricing plans: Basic ($69/month), Essential ($139/month), Advanced ($249/month), Pro ($399/month), Agency ($599/month), Enterprise ($950/month), and Managed Service (Custom).
Overall Verdict:
Mentionlytics is a solid social listening tool, offering a range of features like sentiment analysis and competitor tracking. However, its limited keyword options for certain platforms and the lack of extensive filtering options may restrict users looking for deeper customization. It’s great for general monitoring but may not suit those needing advanced filtering or broader platform support.
Category:
AI Tool for Influencer Marketing
Best for:
SMBs, Agencies, Influencers, and Large Businesses
Rating:
4.6/5 (G2) & 4.8/5 (Capterra)
Apps:
Web, and Chrome extension
Supported social media networks:
Instagram, TikTok, X/Twitter, Twitch and YouTube
Key Features:
- Audience Quality Analysis
- AI-powered Influencer discovery
- Audience demographic insights
- Influencer marketing analytics
- Engagement rate metrics
Pros
- Influencer discovery feature to find new influencers based on niches or regions.
- Find out which influencer your competition is working with.
Mercedes A.
The Discovery is usually very helpful when looking for new influencers about specific topics or regions we don’t know a lot about. Also, it’s very useful to be able to check with influencers the competition is working with.
Cons
- Pricing is on the higher end.
- Some users question the reliability of the metrics.
- You don’t get a PDF report of influencers for normal packages; searching by category is too limited.
Verified User in Marketing and Advertising
The metrics are repititive and not very accurate, charges are way too high.
Our Experience:
Our experience with HypeAuditor has been incredibly positive, especially when it comes to social media and influencer marketing. One of its standout features is the AI-powered influencer search and audience analysis. It allows you to find influencers who align with your brand values and target audience, ensuring you’re reaching the right people.
The platform’s audience demographics and authenticity checks are game changers, helping us avoid fake followers and ensuring we only work with real, engaged audiences.
We also love the influencer performance tracking feature, which allows us to measure ROI and optimize campaigns in real-time. Overall, this AI-powered influencer marketing tool makes influencer marketing more transparent, efficient, and data-driven, delivering tangible results for brands looking to boost their presence in the social media space.
Pricing:
Custom plans start at $2999/year.
Overall Verdict:
Overall, Hypeauditor is a powerful and versatile AI tool for running your influencer marketing campaigns. However, it may be best suited for larger campaigns or brands seeking comprehensive data analysis, as the pricing can be higher for smaller businesses.
Category:
AI Tool for Social Media Marketing
Best for:
Customer support teams, Marketing agencies, Mid-sized businesses, and Enterprises
Rating:
4.3/5 (G2) & 4.2/5 (Capterra)
Apps:
Web, Android, and iOS
Supported social media networks:
Facebook, Instagram, X/Twitter, LinkedIn, TikTok, YouTube, Pinterest, Snapchat, and Google My Business
Key Features:
- Unified Social Media Inbox
- Social Listening
- AI-powered customer services (ticket creation and routing)
- Real-time Analytics and Reporting
- Multi-channel Engagement
- Customizable dashboards
- Integration with CRM Tools
Pros
- Dedicated customer service dashboard.
- The support teams take feedback seriously and take inputs for platform development.
Verified User.
The customer service is the best part of Emplifi. We are always notified of upcoming changes, our feedback is taken into consideration for new features, and we have a team of experts at the ready willing to help us make the most out of the tool. Whether it’s a simple user setting question or building analytics dashboards, we’re supported in a way no other tool could offer.
Cons
- Complicated reporting.
- Overwhelmingly hard onboarding.
- Inconsistent support staff.
Verified User
Their reporting is convoluded and confusing. Getting correct numbers on reports takes multiple check-in’s with my success manager. The onboarding process didn’t make my team feel prepared and we’re having to do a lot of extra work to get things up and running.
The sales agents that brought us on promised us a lot that the platform isn’t actually capable of. When we ask questions about it, we aren’t given straight answers. I wish the sales team and our success managers would be honest about what is possible on the platform instead of showing us incomplete workarounds to our questions.
We’ve lost a lot of time and insights from moving to Emplifi.
Our Experience:
Using Emplifi for social media customer care has been an absolute game-changer. The platform’s intuitive interface makes it easy to manage and respond to customer inquiries across multiple social channels in one place. Emplifi’s real-time analytics give an immediate overview of customer sentiment so you can effectively tailor responses.
A standout feature is its AI-powered smart routing, which directs inquiries to the appropriate team members based on their expertise—helping speed up response times and improve customer satisfaction. Plus, the built-in CRM integration enables to track ongoing conversations, ensuring no query slips through the cracks.
With the ability to automate responses to common queries, we’ve been able to focus on more complex customer interactions, providing a more personalized touch. Overall, Emplifi’s features help streamline social customer care, making it a must-have for brands looking to scale customer service while keeping it personal.
Pricing:
Emplifi offers custom pricing based on the needs of each business, focusing on providing tailored solutions for enterprise-level organizations. Pricing varies depending on the features, scale, and support required, and potential customers need to contact Emplifi for a quote.
Overall Verdict:
Emplifi offers responsive and efficient customer service, with a dedicated support team available via multiple channels, including live chat, email, and phone. Their comprehensive help center and personalized support ensure quick resolution of issues, making it a solid choice for businesses seeking reliable assistance. However, some users have issues while working with the support team. The support is inconsistent and not reliable. Additionally, the analytics can feel overwhelming to some users.
Why Use AI Tools for Social Media
AI tools have become indispensable for businesses and marketers using social media. The perks are endless and without any downside to it. Here’s why they should be part of your strategy:
1. Increased Time Efficiency
AI tools can automate tasks like scheduling posts, responding to customer inquiries, and generating reports. This frees up time for marketers to focus on strategy and creativity. These tools can help analyze your audience’s preferences, suggest content ideas, and even schedule content at the best times.
2. Enhanced Content Personalization
AI analyzes audience behavior and preferences, allowing businesses to tailor content to specific demographics. This level of personalization can improve engagement, retention, and conversions. Tools like chatbots and personalized content recommendations create a more interactive and customized user experience.
3. Improved Analytics and Insights
AI tools can track performance metrics in real-time, providing actionable insights into what content is working and what is not. By tracking trends, sentiment, and engagement, these tools help make data-driven decisions.
4. Targeted Advertising
If you run ads on social media, you can use AI tools to create hyper-targeted ad campaigns based on user behavior, demographics, and interests. This helps businesses reach the right people at the right time with the right message. AI can generate ad copies and creatives based on performance data, optimizing them in real time for maximum impact.
5. Enhanced Customer Engagement
With these tools, you can improve your CSAT score, how? These AI tools can respond to customer inquiries 24/7, providing instant support and improving the overall customer experience. AI-powered sentiment analysis can help brands gauge customer emotions and tailor responses, increasing the likelihood of positive interactions.
6. Better ROI
Finally, AI can optimize campaigns to ensure that marketing budgets are spent effectively, by automating the testing of different content types, visuals, and messaging to see what works best. Continuous optimization of posts and ads based on engagement and conversion rates means you’re constantly improving ROI with minimal effort.
Key Factors in Choosing AI Tools for Social Media
Selecting the right AI tool for social media can significantly impact your strategy and outcomes. Here are the key factors to consider:
- Purpose and Features: Identify your needs: content creation, analytics, social listening, or scheduling. Pick a tool that specializes in your priorities.
- Platform Integration: Ensure the tool you choose supports active platforms (Instagram, LinkedIn, TikTok, etc.) and integrates seamlessly with your workflow.
- Ease of Use: Look for an intuitive interface your team can easily adapt to, saving time and effort during implementation.
- Analytics and Insights: Prioritize tools with actionable analytics, offering insights into audience behavior, trends, and campaign performance.
- Scalability and Customization: Choose a tool that grows with your business and allows you to tailor features to meet specific needs.
- Budget and Value: Opt for a tool that fits your budget while providing substantial value, ensuring long-term benefits without overextending costs.
These factors will help ensure you pick a tool that aligns perfectly with your goals and enhances your social media strategy.
Conclusion
As AI continues to revolutionize social media marketing, the tools available today make it easier than ever to create, schedule, analyze, and optimize content with minimal effort. With AI’s ability to predict trends, automate repetitive tasks, and provide deeper insights into audience behavior, marketers can focus on what truly matters—creating engaging content and building genuine connections.
SocialPilot is a prime example of how AI can be seamlessly integrated into social media management. Its AI-powered features streamline content creation, scheduling and analytics and help brands personalize content for their audience, all while saving time and improving results. Whether you’re an agency, a small business, or a solo entrepreneur, SocialPilot can be a great addition in your arsenal, giving you an added boost.
Want to try? Take a 14-day free trial!
Frequently Asked Questions
What are social media AI tools?
Social media AI tools are advanced software solutions that use artificial intelligence to enhance various aspects of social media management, including content creation, audience engagement, analytics, and strategy optimization.
How do social media AI tools improve engagement?
They analyze user interactions, automate responses, and personalize content, making it more relevant and engaging for the audience, thus increasing overall engagement on social platforms.
Can social media AI tools help in content creation?
Yes, they assist in generating creative content ideas, crafting tailored posts for different platforms, and even providing hashtag suggestions, streamlining the content creation process.
Do social media AI tools support multilingual content?
Some social media AI tools support multilingual content creation and translation, enabling brands to effectively communicate and engage with a global audience across various languages.
What is the best AI tool for social media posts?
The best AI for social media posts is SocialPilot's AI Assistant. Tailored for diverse content strategies, it generates creative ideas and optimizes posts for different platforms. Its ability to produce content that resonates with various audience moods and hashtag recommendations makes it a top choice for enhancing social media engagement and maintaining a consistent brand voice across all channels.
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