Top 10 Best AI Tools for Social Media in 2024

Use the power of AI with these amazing social media AI tools to do it all seamlessly and with minimum effort ensuring your social presence stays ahead of the curve.

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We’re in an era where digital landscapes are constantly evolving. One such aspect of this landscape is the use of social media AI tools. These have emerged as essential assets for marketers and content creators.

Social media AI tools have changed the way we engage with audiences and analyze social media performance.

From streamlining content creation to offering deep insights into user engagement, AI is reshaping the way we approach social media strategy.

Here’s something interesting:

Deloitte Digital’s new research on generative AI study revealed that 26% of marketers embraced generative AI in 2023, with an additional 45% planning to adopt it by the end of 2024.

So, to help you with this change, we’ve curated a list of some of the most impactful social media AI tools in the market right now. This list offers you the 10 top social media AI tools to use and elevate your social media presence.

Top Social Media AI Tools for Content Creation and Scheduling

1. SocialPilot: Best for Overall Social Media Management

SocialPilot is a social media suite that offers a comprehensive built-in AI Assistant. The assistant is designed to transform your content strategy, offering an array of capabilities to enhance your social media management.

The AI Assistant streamlines content creation, optimizes posts for different platforms, and generates creative copy variations, ensuring a consistent brand voice across all channels.

Now, let’s discuss the things you can expect from SocialPilot’s AI Assistant:

  • Content Creation and Optimization: SocialPilot’s AI Assistant excels in generating creative content ideas, crafting platform-specific posts, and offering multiple copy variations. This ensures your content is optimized for each social media channel, enhancing engagement and consistency.
  • Multilingual Support and Emotional Engagement: The tool supports content translation for diverse audiences and creates emotion-driven content to better resonate with your target demographic.
  • Efficiency and Quality Control: It streamlines the content creation process, saving time while ensuring a uniform tone and style across all posts. This includes intelligent hashtag suggestions to boost post visibility.

While these are definitely impressive features, SocialPilot’s AI Assistant goes above and beyond, especially if your marketing strategies span across regions, cultures, age groups, and more.


The tool can rightly anticipate the emotional pulse of the target audience, crafting content that strikes a chord – and this is something every social media marketer longs for. The tool is a time-saver for a busy social media manager, automating routine tasks while maintaining high content quality.

Plus, SocialPilot’s robust analytics offer insights into what works, guiding the repurposing of successful posts. It’s a blend of creativity, efficiency, and strategic insight, all bundled into one tool.

Impressed? There’s more..

Check out SocialPilot’s AI Assistant in action in the video below:


  • SocialPilot’s AI Assistant enhances content creation with creative ideas and copy variations
  • It supports multilingual content and emotional engagement for a diverse audience appeal
  • Tailored content output for various social media platforms

2. Narrato AI Content Genie: Best for Overall Social Content Planning and Publishing

Narrato AI Content Genie is a comprehensive social media content planning, creation, and publishing solution. The tool automates the generation of social media and blog content, catering to platforms like LinkedIn, Facebook, and Instagram. The AI Content Genie is known for its ability to produce engaging content based on website themes, incorporating graphic and image recommendations.

That’s not all.

Narrato AI Content Genie’s capabilities extend beyond mere content generation; it offers a diverse range of posting options and supports the creation of custom content using AI templates.

This platform is also equipped with over 100 AI tools and templates for various content needs, including SEO-focused content. Its workspace encourages collaboration, allowing teams and stakeholders to work together seamlessly.


  • Automates the generation of engaging social media and blog content
  • Offers a wide range of AI tools and templates for diverse content needs
  • Facilitates collaboration in content creation and marketing


  • Limited direct posting options on some social media platforms
  • Might require manual editing to fine-tune AI-generated content

3. HubSpot AI Social Media Caption Generator: Best for Generating Social Media Captions

HubSpot’s AI Social Media Caption Generator is a dynamic tool designed to streamline social media strategy by automating the creation of engaging captions. This AI-powered feature quickly generates social media copy, considering aspects like tone, content description, and character count.

What platforms does this tool cater to?

HubSpot’s AI Social Media Caption Generator is designed to cater to multiple platforms, including Instagram, Facebook, LinkedIn, and Twitter. The tool saves time and scales content output efficiently, allowing for the quick rewriting and repurposing of existing caption ideas.

Key functionalities include almost instantly generating and optimizing social copy, creating content for various platforms, and scaling social content output with less effort.

This social media caption generator works seamlessly with HubSpot’s platform – allowing users to create, publish, and track social posts in one place. This integration aids in maintaining content-consistency across various social channels and aligning the social media strategy with overall marketing goals.


  • Saves time in social media content creation
  • Supports multiple social media platforms
  • Seamlessly integrates with HubSpot’s broader marketing tools


  • As a new tool, it might require adjustments to align perfectly with specific brand tones and styles
  • Being AI-generated, some captions may require manual editing for nuanced messaging

4. ChatGPT: All-Rounder AI Tool for Content Creation

We couldn’t provide a list of AI tools and not include ChatGPT!

ChatGPT, developed by OpenAI, has become a transformative tool in social media, offering a range of AI-driven capabilities to enhance user engagement and content creation. As a language model, ChatGPT generates human-like text, making it ideal for creating engaging social media posts, captions, and personalized responses to user comments and messages.

One of the standout features of ChatGPT is its ability to generate creative content swiftly. This includes everything from writing tweets to insightful long-form articles, providing social media managers a powerful tool for maintaining a consistent and active online presence. Additionally, ChatGPT can automate responses in customer service scenarios, ensuring timely and helpful interactions with followers.

Another key application of ChatGPT in social media is sentiment analysis. The tool can process large volumes of text data, identifying audience engagement and sentiment trends. This insight is invaluable for brands looking to understand and cater to their audience more effectively.


  • Efficiently generates varied and engaging content
  • Automates customer interactions, improving response times
  • Offers sentiment analysis for targeted audience engagement


  • May require human oversight for brand-specific nuances
  • Relies on updates for the latest information and context

Social Media AI Tools for Visual Content

5. Canva AI: Best for Generating Graphic Designs for Social Media Posts

Canva, a widely used design tool, has incorporated a suite of AI-powered features to enhance social media content creation.

What do these AI-powered features include?

There’s Magic Media, which enables users to transform text into unique images and videos, catering to various styles like photos, drawings, paintings, and 3D art. This tool is integrated across the Canva platform, allowing for seamless creation and editing without leaving the Canva environment.

The platform also offers a copywriting assistant, Magic Write, which can elevate text content in seconds, adding creative flair to copywriting tasks.

Canva’s AI tools are designed to boost productivity by automating repetitive tasks like content creation for social posts, presentations, and videos. This helps users focus more on the creative and strategic aspects of their work.


  • Offers versatile AI-powered image and video generation capabilities
  • Streamlines content creation with AI-assisted copywriting and design tools.
  • User-friendly interface suitable for both non-designers and professionals.


  • Some AI features may limit creativity compared to manual design
  • Video editing functionality is not as extensive as dedicated video editing applications

6. Let’s Enhance: Best for Image Creation and Refinement

Visuals have a much higher impact than just plain text. Let’s Enhance is an innovative AI image enhancement and resolution improvement tool. This tool has become incredibly prominent for its ability to upscale images without compromising quality.

One of the key features of Let’s Enhance is the Text-to-Image Generation software. This software allows for creating highly realistic visuals, allowing users to render faces, landscapes, objects, and more with photorealistic results.

The update also introduced improvements in resolution, increasing the base resolutions to 1024×1024, which can be further upscaled to 16384×16384 px for high-quality printing or digital display.

Let’s Enhance stands out for its capability to generate detailed and refined visuals. The updated AI model has enhanced the texturing and consistency of images, providing a more focused and concrete visual output with the right prompts. The tool also includes an efficient short text prompt comprehension feature, enabling the creation of detailed images from brief descriptions.

How do you benefit from Let’s Enhance as a marketer?

The tool is beneficial in multiple ways, including better and more refined results, greater creative freedom, and faster output. The onboard upscaling feature is a unique advantage, allowing the generation and enhancement of images on the same platform. The tool is also user-friendly, offering various image types, styles, moods, colors, and lighting options for custom creations.


  • High-quality image upscaling and enhancement
  • Realistic and detailed image generation from text prompts
  • User-friendly interface with a wide range of customization options


  • Some users may experience a learning curve in mastering the text-to-image generation features
  • The tool’s focus is predominantly on image enhancement, which may limit its utility for users looking for broader content-creation tools

7. AI Tool for Creating Memes

Memes are widespread in the digital age and can be found across all social media platforms. It’s a powerful tool helping businesses connect with their audience uniquely and engagingly. is an innovative AI-powered meme generator that creates fun and catchy memes. This tool stands out for its ease of use and efficiency in generating a wide variety of memes, making it an ideal choice for those looking to add humor and engagement to their social media content. It leverages GPT-3 technology for generating memes, ensuring high creativity and relevance in the outputs.

One of the key features of is its multilingual meme generation capability, allowing users to create memes in over 110 languages without needing Google Translate. This makes it incredibly versatile and suitable for a global audience.

Additionally, the platform maintains a quality template database, ensuring high-quality images without watermarks for a more professional look in the memes created.


  • Offers multilingual meme generation capabilities, making it accessible globally
  • Provides a quality template database, ensuring diverse and professional-looking memes


  • The platform may lack certain customization options compared to traditional meme editors
  • It’s primarily focused on text-based memes, which may limit its use for more image-focused meme creation

8. Shutterstock AI: Best Social Media AI Tool for Image Creation

Shutterstock AI has made a significant impact in the realm of social media content creation with its advanced AI image generator. This innovative feature, powered by OpenAI’s DALL-E models and integrated directly into Shutterstock’s platform, sets it apart in the crowded field of AI tools.

One of Shutterstock’s key differentiators is its commitment to compensating artists, as it uses high-quality photography from its own library to train the DALL-E models. This approach not only offers unique legal protections and indemnifications for generative content to end users but also respects the contributions of artists by compensating them for their work.

Shutterstock’s AI tools extend beyond image generation. They include creative AI-powered editing features, enhancing its library’s over 700 million stock images. This includes capabilities like transforming text into unique visuals and providing users with a range of editing and customization options, making it a valuable asset for social media marketers and content creators seeking high-quality, AI-enhanced imagery.


  • Offers advanced AI image generation and editing, enhancing social media visual content
  • Committed to artist compensation and legal protections for generative content
  • Provides a wide array of creative AI tools for diverse content creation needs


  • May require some learning to utilize advanced AI features fully
  • Focuses mainly on image creation, which might be limiting for those seeking broader content creation tools

Social Media AI Tools for Video Creation

9. Pictory: Best for Generating Video from Text

Pictory is a sophisticated AI video generator that significantly simplifies transforming scripts and written content into captivating videos. It’s particularly adept at creating videos from blog posts, making it an invaluable tool for bloggers, content creators, and online journalists who wish to repurpose their written content into more interactive, engaging video formats.

Pictory offers a unique feature that allows for video editing using text, streamlining the video creation process for those who may not have in-depth video editing skills.

The benefit?

This feature is handy for cutting, trimming, and rearranging video parts simply by editing the text transcript. Additionally, Pictory’s ability to create short-form video content like highlight reels makes it an ideal tool for social media platforms, where such content often sees higher engagement.

Another standout feature is its auto-transcribe capability, which uses advanced speech recognition technology to convert video audio into text. This is particularly beneficial for accessibility, SEO, or repurposing video content. The auto-caption feature further enhances video accessibility and engagement on social media, where many viewers watch videos without sound.


  • Simplifies video creation with an extensive range of AI features and a user-friendly interface
  • Offers a variety of aspect ratios for different social media platforms
  • Provides a vast library of stock footage and audio, facilitating diverse video creation needs


  • The videos may lack personal engagement due to the use of stock footage.
  • AI voiceovers can sound inauthentic and may not suit all types of content.
  • Users might experience navigation challenges within the platform and limited image manipulation features.

10. Best AI Tool for Repurposing Full-Length Videos Into Shorter Ones is an innovative AI-based tool that repurposes long-form video content into engaging, social media-ready short clips. Its primary strength lies in its ability to use advanced AI algorithms to identify key video moments, thus creating multiple short clips optimized for various social media platforms.

The platform features a user-friendly interface and offers a variety of customization options. Users can choose from different templates, adjust the start and end times of clips, and add various video elements to enhance the visual appeal. This tool is particularly effective for segments focusing on speakers or interviews, providing an ideal solution for creating visually appealing and engaging content for social media. also includes automatic subtitling, which is particularly helpful for making content accessible to a wider audience. The ability to automatically detect scene changes and focus on the main subjects in videos further increases its efficiency.


  • The AI algorithm effectively identifies key video moments, aiding in creating impactful social media content
  • The platform is designed for ease of use, with intuitive navigation and simple editing options
  • Features automated reporting, enhancing efficiency in data management.


  • The tool doesn’t automatically remove silences or fillers, requiring manual intervention for precise editing


Wrapping up, our journey through these 10 amazing social media AI tools shows how these tools are vital for today’s digital storytellers.

Each one, from SocialPilot’s intuitive AI Assistant to the creative spark of Narrato and ChatGPT, brings something special to the table. They’re not just about making posts but about making connections and bringing your unique voice to the forefront.

If you’re looking to jazz up your social media game, why not start with SocialPilot?

Get an instant all-access free trial and see the difference for yourself. After all, the best way to understand the power of AI in social media is to experience it firsthand.

Frequently Asked Questions

What are social media AI tools?

Social media AI tools are advanced software solutions that use artificial intelligence to enhance various aspects of social media management, including content creation, audience engagement, analytics, and strategy optimization.

How do social media AI tools improve engagement?

They analyze user interactions, automate responses, and personalize content, making it more relevant and engaging for the audience, thus increasing overall engagement on social platforms.

Can social media AI tools help in content creation?

Yes, they assist in generating creative content ideas, crafting tailored posts for different platforms, and even providing hashtag suggestions, streamlining the content creation process.

Do social media AI tools support multilingual content?

Some social media AI tools support multilingual content creation and translation, enabling brands to effectively communicate and engage with a global audience across various languages.

What is the best AI tool for social media posts?

The best AI for social media posts is SocialPilot's AI Assistant. Tailored for diverse content strategies, it generates creative ideas and optimizes posts for different platforms. Its ability to produce content that resonates with various audience moods and hashtag recommendations makes it a top choice for enhancing social media engagement and maintaining a consistent brand voice across all channels.

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About the Author

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Jimit Bagadiya

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