Posting actively and engaging with your audience is the key to cracking the social marketing code. Brandwatch enables marketers to excel at both.
While Brandwatch has gained popularity for its robust social media management and listening capabilities, there are better fits for some businesses, especially those with specific budget constraints or unique needs.
Formerly known as Falcon.io, Brandwatch’s pricing lacks transparency, and the customized plans often end up costing more than comparable alternatives. Additionally, the absence of a free trial can make potential users hesitant to commit without testing it first.
To help you find the right fit, we’ve compiled a list of Brandwatch alternatives that offer similar or better features at more affordable prices.
How we analyze and select these tools:
Our process of curating a list of relevant tools involves thorough research and evaluation. Factors considered include platform compatibility, automation, content creation, visualization, analytics, collaboration, pricing, scalability, and user experience. Curated by seasoned professionals, these tools empower marketers with valuable insights to make informed decisions and scale their businesses.
Brandwatch Alternatives Comparison at a Glance
Before diving into each Brandwatch alternative, take a quick peek at tools that offer similar features but with more affordable and transparent pricing.
 SocialPilot |
 Brandwatch |
 Sprout Social |
 Buffer |
 Loomly |
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| Pricing | Starts at $25/Month | Custom | Starts at $199/Month | Starts at $36/Month | Starts at $60/Month |
| Best for | Agencies & Small Businesses | Large Agencies & Enterprises | Brands & Enterprises | Mid-size Businesses | Brands & Enterprises |
| Social Profiles | 10 | Custom | 5 | 6 | 10 |
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| Bulk Scheduling | 500 Posts | 100 Posts | 350 Posts |  |
400 Posts |
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| Repeat Post | Very easy |
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| Calendar View | Easy to read |
Basic |
Overwhelming |
Hard-to-read |
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Only Facebook |
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Only Instagram |
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| Social Inbox | Unified inbox |
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Complex |
Limited Features |
Unorganized |
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Only Facebook and Instagram | |
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| Detailed Social Media Analytics | Easy to read |
Complex |
Complex |
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| Auto-Schedule Report Sharing to Clients | |
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| Approval Workflows | Advanced |
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Tracking glitches |
Basic |
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| Try for Free | Learn More | Learn More | Learn More | Learn More | |
SocialPilot is one of the top Brandwatch alternatives that makes posting on multiple social media not just easy but trackable too. The tool lays ahead of its competitors by dispensing offerings that take you a step further on Facebook, Twitter, Instagram, Pinterest, LinkedIn, TikTok, Google Business Profile, and more.
SocialPilot provides its users with valuable features depending on the budget and requirements of its diversified client base. The hero feature of the tool is its calendar which can be populated with curated and manual content updates.
SocialPilot also has white-label reporting and approval mechanisms for agencies and decentralized marketing teams. Trusted by more than 11,500 professionals, it is one of the best social media tools in the industry.
How SocialPilot Fits Your Needs Right
- Schedule a month’s worth of posts in one sitting easily with bulk scheduling.
- Manage social media campaigns on 7+ social media platforms.
- Repeat your top-performing posts to get more views and engagement.
- Analyze your social media performance with analytics and white-label reporting.
- Collaborate with your clients and team members by using Approvals-On-The-Go quicken the approval workflow.
- Tailor your posts as per platform with link shorteners and customized post composer.
- You can use its social inbox for managing engagement on Facebook and Instagram.
- It has Canva integration, so you can edit your post creatives without leaving the tab.
- You can also schedule first comments to your Instagram posts.
What People Say About Us
Saila N
The great part about SocialPilot is that we can tag accounts in our post; this stands out from other social media planning platforms. As a marketing manager, I have a full view of our social media planning across our accounts, which is excellent for managing our strategy. The platform offers great value for the price compared to other platforms.
Jenna D
It took me a solid 3 weeks to compare and contrast every single social media scheduling tool on the market, but I’m glad I did it! SocialPilot was BY FAR the best service for the best price. I get more from SocialPilot than I do from HootSuite or Buffer at a fraction of the cost. AND their customer support is unbeatable! Thanks for all you guys do! You’ve helped me and my business more than you’ll ever know!
MeetEdgar is the next tool in the list which is quite popular for its evergreen scheduling. With its limitless library option, you can upload all your evergreen content in one place.
Once you set the weekly automation, MeetEdgar auto-schedules posts from this library when you are caught up to schedule daily content. However, the tool only supports 5 social media platforms, including Facebook, Instagram, Pinterest, LinkedIn, and Twitter.
Pros
- Automatically schedules evergreen posts if your posting queue is empty.
- There’s category-based scheduling so you can group your content as per relevance.
- You can do A/B testing and monitor engagements.
Alyssa G
I love that you can set up campaigns to recycle content on a custom schedule. The schedule is visual, and you can see what category of content is going to go out and when. The queue is easy to manage and add content. It also pulls in data from my website’s news feed to make it easy to remember to create posts for it. I love that it will analyze the copy on a link and come up with suggestions for posting.
Cons
- You can’t shuffle posts in your scheduled queues.
- There’s no social inbox as of now.
- It doesn’t support TikTok yet.
Jena A
Price is by far the biggest turnoff from regular use. The second is that repetition can be a bit much until you have built quite the library. And you will also need to understand social media marketing to understand what to post
PromoRepublic is a new Brandwatch competitor that comes with an in-built graphics editor, all-in-one social inbox, and content library. It is best suited for teams that aim for local and global marketing ventures.
Get a snapshot of local search, social media performance, content marketing, and brand reputation from a single dashboard. It ensures that your branding stays consistent throughout and abides by all the guidelines before going live.
Pros
- It has pre-designed posts if you are running short of ideas.
- Schedule content in different time zones to attract global and local audiences.
- Its reporting capability is decent.
Michelle C
PromoRepublic application enables us to schedule many different posts across different social media platforms in a very easy way. Also, the ability to receive awesome content planned for you and post suggestions is a great milestone.
Cons
- It lacks an in-depth analysis of crucial metrics.
- Users have complained of the platform being buggy.
- Getting responses from customer support is difficult.
Dahlyla L
If you have a business that has a small target group, there is not much of a selection for content unless you don’t care if your content has nothing to do with your business.
Buffer is yet another entry in the list that has won the trust of aspiring marketers. The first thing that’s noteworthy about it is the WordPress integration that lets you market your blog as soon as you publish it.
An easy-to-use tool, Buffer simplifies the entire nitpicking process of social media management. It also provides its users with a free plan. Though it is good to start with, the free plan does possess loads of limitations. Hence brands have to get its paid version.
Pros
- The interface is super clean and user-friendly.
- Customize your posts as per each platform’s specifics before sharing them.
- Buffer provides its users with extensions and mobile apps.
Adel A
Buffer is a great and easy tool to manage publishing to all my business social media accounts in a few easy steps, and I also like that they always improve the platform with different integrations.
Cons
- The content curation feature is missing, which is vital to social media management tools.
- Basic features are available as add-ons, and if you opt for all, the final price becomes hefty.
- Team collaboration features are also lacking.
Meghan G
Posts frequently fail, and there is always some error coming up. I also get annoyed that you cannot post to more than one platform at once and have to redo each platform. It also often glitches and jumps my cursor, so I end up deleting things I don’t want to delete.
Statusbrew lets you interact with your customers on the go. Respond to messages, conversations, comments, and more from one place. The tool lets you manage reviews apart from branded content,making it a suitable alternative to Brandwatch
Like other social media tools, Statusbrew also schedules content in a timely fashion and gets you covered. Once shared, you get access to actionable insights about audience demographics and engagement.
Pros
- It has hashtag search and team collaboration features.
- It has integrations to useful tools like Slack, Bitly, Zapier, Mailchimp, etc.
- It provides enterprise-grade security with multiple authentication and authorization processes.
Silvia G
The hashtag search is excellent and learns automatically so that we are only shown more relevant hashtags and keywords. This allows us to create and publish ads that are relevant to us much faster.
Cons
- The learning curve is on the steeper side.
- The interface is slow at times and takes time to respond.
- It only supports a few social media channels.
Alina B
I wish it could be used on more platforms. I feel like I need to get another automator for my other social media platforms.
Sprout Social is one of the stifling tools that makes social media management a child’s play. You can run ads on multiple social media platforms along with posting daily content.
Sprout Social improves its offering by providing an additional suite of features like social media listening, publishing, analytics, advocacy, and engagement. It also has a social CRM that keeps track of all conversations with customers on social media.
Pros
- You can set up messenger chatbots.
- It has several useful integrations that make your work even more seamless.
- Its analytics feature is amazing.
Andrea H
Sprout has all the bells and whistles! My favorite aspects are the social listening tools and the ability to assign tasks to other users. Sprout goes far beyond simply scheduling.
Cons
- It is really an expensive tool.
- The social inbox isn’t so intuitive.
- It supports only a few social media platforms.
Caroline B
The process to edit and duplicate posts is a bit clunky. In other programs, I’ve been able to mark each post to go to multiple channels. On Sprout, I can only do that in the creation – I can’t edit to add another channel to a specific post.
Later is a visual-focused alternative to Brandwatch which works best for Instagram and Pinterest. Though the tool supports other platforms, Later is a top-rated choice for marketers that are obsessed with visual marketing. The tool has splendid support for hashtags and keywords.
It also provides Instagram-specific tools like Linkin.bio that lets you add your website link to the Instagram bio, hence driving more traffic and boosting sales. However, it is not an all-rounder. You have to rely on additional tools to implement a better strategy for platforms like Twitter and LinkedIn.
Pros
- Generate hashtags while scheduling posts.
- Curate content for everyday posting.
- Store every media in the asset library and plan your calendar visually.
Monique S
I love that Later is “approved” by Instagram, meaning scheduled posts won’t be hidden and considered posted by a third-party app by Instagram and will still show up in people’s feeds. It is also super easy to schedule posts, and drag and drop media in, add locations, hashtags, and links in bio.
Cons
- You can’t bulk schedule posts.
- Sharing text posts is a menace since it doesn’t let you proceed without an image or creative upload.
- The platform isn’t intuitive and can be overwhelming at times.
Stephanie H
I have found that the amount of open menus, tabs, and boxes on the screen at any given moment makes Later’s UI look a bit cluttered, and it can actually make it more difficult to find things, not less.
eClincher is another profound tool that gives Brandwatch a tough competition with its publishing and analytics capabilities, helping you spike your social media ROI. The tool is a popular choice among franchisees and enterprises.
Like other schedulers, eClincher supports multiple social media platforms and lets you supervise your presence there. eClincher has amazing content creation and management feature sets like RSS feeds, smart queues, bulk scheduling, image libraries, and more.
Pros
- eCincher can help you in competitor analysis.
- Its centralized inbox has all listening and monitoring capabilities in one place.
- You can engage with your followers on any platform with in-built live feeds.
Francis M
eClincher is the only platform that met our needs in terms of inbox analysis. All interactions received on the pages of the brands we manage are collected by the platform so that we can analyze them in detail later. Automated reports are available, but there is also a world of possibilities in terms of data visualization in custom reports.
Cons
- The tool isn’t user-friendly.
- Connected accounts keep disconnecting.
- The inbox is clumsy and could be improved.
Danielle R
Eclincher is very clunky. It takes a long time to load, it has certain strange rules regarding linked Instagram and Facebook accounts. Multiple times it has notified me that something I scheduled has been posted when it has not.
Zoho Social is one of the pricey alternative to Brandwatch. The tool’s highlight feature is its integration with CRM for better lead generation prospects. You can monitor and customize reports that round up the social media performance of connected accounts.
It also has a SmartQ prediction that finds out the best time to post your content for maximum engagement. Along with this, Zoho Social also provides its users with social media listening capabilities.
Pros
- Its SmartQ feature is worth mentioning.
- Customizing reports is incredibly easy with Zoho Social.
- Canva integration helps you with all graphical edits.
Mark S
Zoho Social is easy to use and has a very shallow learning curve! I have used other social media scheduling tools, which may have helped, but the process was very intuitive and easy to both learn and recall the next time. Pricing is excellent and overall, the package works great for me. Tech Support also responds quickly and helpfully!
Cons
- The tool is unexpectedly expensive.
- Analytics is quite basic for the price that customers pay for the tool.
- You can’t customize posts as per each social media platform, which is quite frustrating.
Shaun P
I think that the service is too expensive. I use the lowest tier of their product, and I would not increase to the next tier because I don’t think it’s worth the price. There are some neat tools, but they aren’t worth their price.
Loomly is the final name in the list of alternatives to Brandwatch. You can create posts from scratch in Loomly with its phenomenal features. You can search for inspiration within the tool and take a peek into what’s trending.
Once done, you can upload relevant assets to the library and schedule them at your desired time. It also lets you preview what your posts might look like after sharing. Call out your teams to the platform and effectively carry out your social media marketing tasks.
Pros
- It gives tips and best practices to follow while you schedule your content.
- You can optimize your content for every social media platform it supports.
- It lets you run ads and sponsored content from its dashboard.
Anne B
I like the ease of scheduling my clients as well as my own in one convenient location. The analytics are wonderful, as well as the onboarding process for clients when teaching them how to approve.
Cons
- The ideas generated within the tool are quite generic.
- The whole process of scheduling content can be improved.
- Users have to put in a bit of effort to use the tool and get accustomed to the platform completely.
Bree P
The interactions/response function could use some improvements. The social accounts can become disconnected without warning, and sometimes communications have been missed.
Wrapping Up
Confused? Well, you need not be.
It’s always advisable to get a quick free trial before signing up for any of these Brandwatch alternative tools, as they directly impact your output. Choose the one that your team can use without much hair-pulling effort because you wouldn’t want your team members to spend more time learning the ropes.
That’s why starting right away with SocialPilot seems like a wise move.
Take its free trial, and you’ll be a pro in no time. The tool is extremely straightforward and robust at the same time.
So wait no more and be ready to be amazed.
Frequently Asked Questions
What is Brandwatch?
Brandwatch is a social media listening tool that offers a comprehensive suite of digital consumer intelligence solutions. It enables businesses to monitor, analyze, and gain insights from social media data and other digital sources to understand consumer behavior, track brand performance, and make informed decisions regarding their marketing and communication strategies.
How much does Brandwatch cost per month for large businesses?
Brandwatch offers three plans: Consumer Intelligence, Social Media Management, and Influencer Marketing. The pricing of the three plans is customizable. You need to reach out to their team to get a custom quote.
Who are some Brandwatch competitors?
Some of the competitive Brandwatch alternatives are:
- SocialPilot
- MeetEdgar
- PromoRepublic
- Buffer
- Statusbrew
- Sprout Social
- Later
- eClincher
- Zoho Social
- Loomly
Is SocialPilot a good alternative to Brandwatch?
Yes, SocialPilot is indeed a good Brandwatch alternative. It is trusted by thousands of marketers each day for handling multiple social media accounts. You can take its free trial as well or book a demo to explore the tool in depth.
What can Brandwatch track?
You can track very broad topics or very specifi ones. You can analyze your Twitter, Facebook, YouTube, Instagram, Reddit, Forum, blogs, and multiple other sources.
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