When it comes to social media management, finding the right tool is crucial for success. While Brandwatch offers robust features for social listening and management, it may not be the best fit for every business, especially those with tight budgets or specific needs.
SocialPilot experts have tested 10 Brandwatch alternatives to provide a detailed comparison, sharing real insights from hands-on experience. We’ll walk you through the strengths and weaknesses of these competitors, highlighting how they measure up in terms of functionality, pricing, and ease of use.
Whether you’re looking for a more cost-effective solution or a tool with unique features, this guide will help you make an informed decision on the best fit for your brand.
How we analyze and select Brandwatch alternatives:
Our process of curating a list of relevant tools involves thorough research and evaluation. Factors considered include platform compatibility, automation, content creation, visualization, analytics, collaboration, pricing, scalability, and user experience and ratings. Curated by seasoned professionals, these tools empower marketers with valuable insights to make informed decisions and scale their businesses.
Top Brandwatch Alternatives at a Glance
Before diving into each Brandwatch alternative, take a quick peek at tools that offer similar features but with more affordable and transparent pricing.
 SocialPilot |
 Brandwatch |
 Sprout Social |
 Buffer |
 Loomly |
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| Pricing | Starts at $30/Month | Custom | Starts at $199/Month | Starts at $36/Month | Starts at $60/Month |
| Best for | Agencies & Small Businesses | Large Agencies & Enterprises | Brands & Enterprises | Mid-size Businesses | Brands & Enterprises |
| Social Profiles | 7 | Custom | 5 | 6 | 10 |
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| Bulk Scheduling | 500 Posts | 100 Posts | 350 Posts |  |
400 Posts |
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| Repeat Post | Very easy |
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| Calendar View | Easy to read |
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Overwhelming |
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Only Facebook |
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| Social Inbox | Unified inbox |
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Limited Features |
Unorganized |
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| Detailed Social Media Analytics | Easy to read |
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| Approval Workflows | Advanced |
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| Try for Free | Learn More | Learn More | Learn More | Learn More | |
10 Brandwatch Alternatives for 2025
Best Brandwatch Alternative Tool for:
Marketing Agencies, SMBs, Multi-Location Brands & Professionals.
Star Rating:
4.5 on G2 & 4.4 on Capterra
Apps:
Android and iOS Mobile App and Web Version.
Social Media Platforms Supported:
Facebook, Instagram, LinkedIn, X (Twitter), YouTube, Google Business Profile, Threads, Bluesky, and TikTok.
Key Features:
- Bulk Scheduling
- Direct Publishing to All Social Networks
- Unified Social Inbox
- Faster Client Collaboration
- Intuitive Social Media Calendar
- Unsplash Integration
- First Comment Scheduling
- Image Post Customization
- White Label Dashboard
- Advanced Publishing
- AI Assistant
- RSS Feeds
- Clean User Interface
- Cost-Effective Pricing
- Create UTM Parameters
- Social Media Analytics and Reporting
- Content Library
- Team Collaboration
Pros
- SocialPilot is the most affordable social media scheduling tool for agencies and small businesses.
- It has white-label features for agencies and marketers to create branded reports and custom dashboards for clients.
- Bulk scheduling feature to schedule and publish up to 500 posts on all major social media platforms at once.
- Does not delay post sharing and publishes at the exact time and date you scheduled.
- A clean and organized interface for new users to get used to.
Kaitlyn K.
SocialPilot was the 3rd platform I tried and I’m so relieved to say I have no plans of leaving any time soon. Where other sites have fallen short, SocialPilot continues to rise above the rest with its ease of use and multitude of features. Each platform can be customizable, scheduling is easy (and not limited to 28 days like *some* apps) The customer service has been incredible. While I’ve only had to reach out a couple of times, they were quick to respond and resolve issues. I also appreciate that it’s easy and affordable to build my package as my clientelle grows.
Cons
- Does not have a social media ad feature.
- Can not post to more than 1 Twitter account at once.
- Has a post preview but no feed grid display.
Jenny V.
By no fault of their own, API keeps a couple of things from happening, like being able to post to 2 different Twitter accounts at the same time.
Our Experience:
As experts in social media management, we put SocialPilot to the test, comparing it head-to-head with Brandwatch in terms of key features, ease of use, and performance.
Here’s what we found after using both tools extensively:
Social Media Scheduling & Publishing
Brandwatch offers scheduling capabilities but with a more complex interface, requiring users to dive deep into the platform.
SocialPilot, on the other hand, shines here with its simple, intuitive interface that allows users to quickly schedule and publish content across multiple social media channels. It provides bulk scheduling and time zone-based scheduling, which is particularly helpful for agencies managing multiple client accounts.
Social Listening & Analytics
Brandwatch is well-known for its social listening features, providing valuable insights into audience sentiment and brand mentions. However, SocialPilot provides equally valuable analytics, though with more user-friendly, digestible reports.
The comprehensive dashboard in SocialPilot allows businesses to track KPIs without the overwhelming data dump that can come with Brandwatch’s complex analytics setup. Additionally, SocialPilot offers more flexibility with reports and metrics customization.
Pricing and Value
SocialPilot offers a 14-day free trial and access to all premium features (no credit card required & cancel any time). Choose a plan that fits your needs.
| Ultimate | Premium | Standard | Essentials |
$170.00/mo$200
Billed annually (Save 15%)
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$85.00/mo$100
Billed annually (Save 15%)
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$42.50/mo$50
Billed annually (Save 15%)
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$25.50/mo$30
Billed annually (Save 15%)
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Streamline Social Media Management
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Overall Verdict:
SocialPilot offers a more user-friendly experience, with better scheduling, simplified analytics, and a more affordable pricing model compared to Brandwatch. If you’re looking for ease of use and value, SocialPilot is the better option.
Best Brandwatch Alternative Tool for:
Star Rating:
4 star (G2), and 4.6 star (Capterra).
Apps:
Android and iOS Mobile App and Web Version.
Social Media Platforms Supported:
Facebook, X (Twitter), Instagram, Pinterest, LinkedIn, YouTube, and Threads.
Key Features:
- Limitless Content Library
- Real-Time Analytical Insights
- Organized Content Library
- Social Media Scheduler
- Auto-Refill Queue
- RSS Feed Import
- Engagement Monitoring
Pros
- It helps set up campaigns to recycle content and custom-schedule them for later.
- It effectively automates your social media to stay relevant and on your audience’s minds.
Alyssa G.
I love that you can set up campaigns to recycle content on a custom schedule. The schedule is visual and you can see what category of content is going to go out and when. The queue is easy to manage and add content. It also pulls in data from my website’s news feed to make it easy to remember to create posts for it. I love that it will analyze the copy on a link and come up with suggestions for posting.
Cons
- The learning curve of these tools while starting as a first-time user is a bit steep.
- MeetEdgar is a little costly for their audience as they are solo entrepreneurs and side hustlers.
- It does not allow users to download the full post, copy, or insert graphics into the report for sharing.
Jena A.
Price is by far the biggest turnoff from regular use. The second is that repetition can be a bit much until you have built quite the library. And you will also need to understand social media marketing to understand what to post.
Our Experience:
After extensively testing MeetEdgar and comparing it with Brandwatch, we found significant differences in terms of functionality, ease of use, and value for money. Here’s how both tools stack up:
Social Media Scheduling & Publishing
While Brandwatch has scheduling features, it feels somewhat clunky and requires a deeper learning curve to manage multiple accounts efficiently. MeetEdgar, on the other hand, excels in this area with its highly intuitive interface. It allows users to easily schedule and publish content across multiple platforms with minimal effort. Its bulk scheduling and content recycling features are incredibly time-saving, making it a better option for businesses that need to plan content ahead of time.
Analytics & Social Listening
Brandwatch is widely recognized for its powerful social listening and analytics capabilities, giving users deep insights into customer sentiment, competitor analysis, and trend tracking. However, MeetEdgar also offers robust analytics, albeit with a simpler, more user-friendly interface. For businesses that don’t need in-depth social listening but still want insightful performance tracking, MeetEdgar is an excellent alternative. It provides clear, actionable reports that are easier to digest compared to Brandwatch’s more overwhelming data sets.
Pricing and Value
Overall Verdict:
MeetEdgar provides a more user-friendly interface, affordable pricing, and strong scheduling and analytics features, making it a better fit for small to medium businesses compared to the complex and expensive Brandwatch.
Best Brandwatch Alternative Tool for:
Star Rating:
4.3 (G2)
Apps:
Web version, Android, and iOS apps
Social Media Platforms Supported:
Pinterest, Facebook, Instagram, LinkedIn, X (Twitter), Google Business Profile
Key Features:
- AI-powered post scheduling
- Ready-to-use templates
- Smart posting features
- Local marketing tools
- Image and video editor
- AI-generated post ideas
- Hashtag and description optimization
- Bulk scheduling
Pros
- AI-powered scheduling and content suggestions simplify Pinterest marketing.
- Built-in design tools allow easy pin creation without third-party software.
- Local marketing features help franchises manage multiple locations.
Kirill S.
What I like best about PromoRepublic is its comprehensive suite of features and its user-friendly interface. The availability of customizable templates and designs is impressive, allowing us to create visually appealing and engaging content easily.
Cons
- Occasional scheduling glitches may require rechecking posts.
- Pricing can be high for small businesses using it only for Pinterest.
- Does not support Pinterest ad management, focusing only on organic content.
Verified users
Can’t post on a specific day and recur. Can’t edit all posts that you initially added a post to; you have to do it individually. Doesn’t easily show a timeline of posts on a specific platform. You have to zoom in to see the time posted. Sometimes URL links don’t work. No public roadmap. Same issues for a long time, so what are they working on in secret?
Our Experience:
After using both Brandwatch and PromoRepublic, we found that while both tools are strong in the social media management space, PromoRepublic offers a more streamlined, accessible experience for businesses.
Here’s a breakdown of our feedback after testing both:
Social Media Scheduling & Content Creation
Brandwatch offers scheduling capabilities, but it’s primarily focused on analytics and social listening, making its scheduling features secondary. PromoRepublic, however, stands out with its content creation and curation tools. It provides an extensive library of templates, images, and pre-designed posts, making it incredibly easy for marketers to create visually appealing content. Additionally, PromoRepublic’s scheduling tool is simple to use and designed for seamless multi-platform management, which makes it easier for teams to plan content in advance.
Social Listening & Analytics
PromoRepublic, while not as feature-heavy in this regard, provides a much simpler and digestible approach to social media analytics. It focuses on tracking performance metrics and engagement data, which is often sufficient for most brands, especially those looking for an easy-to-navigate dashboard.
Pricing and Plans
- Small Business: $49 per month for solo marketers and small businesses.
- Agency: $69 per month for marketing agencies and teams.
- Multi-Location: Custom pricing for franchises and enterprise brands.
Final Verdict
PromoRepublic offers a more user-friendly, cost-effective, and content-focused experience compared to Brandwatch. If you prioritize easy content creation and affordability, PromoRepublic is the better choice.
Best Brandwatch Alternative Tool for:
Star Rating:
4.5 star on G2 & 4.5 star on Capterra
Apps:
Android and iOS Mobile App and Web Version.
Social Media Platforms Supported:
Facebook, Instagram, LinkedIn, X (Twitter), YouTube, Pinterest, Google Business Profile, Shopify, Threads, Mastodon, and TikTok.
Key Features:
- Multi-platform Publishing
- Schedule and Queue Posts
- AI Content Generator
- In-depth Analytics
- Unified Engagement Tool
- Visual Social Media Calendar
- Customizable Landing Page Template
Pros
- It has a centralized and efficient content planning and publishing across multiple social media accounts.
- Free customizable templates to create a new landing page.
- Multiplatform customer response monitoring and analysis in one place for better engagement.
Jack H.
Buffer takes all the stress out of social media management. There’s a great draft and approval process along with an easy to use asset library.
Having multiple platforms in one place but still having the benefit of most of the native apps is well worth the subscription cost.
Cons
- No hashtag suggestions (which many marketers need).
- The tool crashes, so you have to reconnect your account over and over.
- No best time to post on different social media accounts.
Jordan W.
It is occasionally a little buggy with the page not loading so I have to refresh a couple times before loading everything.
Our Experience:
After testing both Buffer and Brandwatch, we found that while Brandwatch is powerful in social listening and analytics, Buffer shines in ease of use, simplicity, and overall value.
Social Media Scheduling & Publishing
Brandwatch does offer scheduling tools, but they come secondary to its social listening features, making it less intuitive for users who need a more streamlined content scheduling experience. Buffer, on the other hand, was designed with social media management in mind.
It allows for seamless scheduling and publishing across multiple platforms with an intuitive, easy-to-navigate interface. The simplicity of Buffer’s user experience makes it much easier to plan and execute content without getting bogged down in technical details.
Analytics & Reporting
While Brandwatch excels in social listening, providing in-depth analysis of audience sentiment, competitor activity, and brand health, it can be overwhelming for businesses that don’t require such deep insights. Buffer provides more straightforward analytics that are easier to interpret.
Its reports focus on key metrics like engagement, reach, and post-performance, which are sufficient for most users. Plus, Buffer’s analytics come with actionable recommendations, making it more practical for everyday use.
Pricing and Value for Money
Overall Verdict:
Buffer’s simplicity, affordability, and ease of use make it the better option for businesses looking for a user-friendly social media management tool, especially when compared to the more complex and expensive Brandwatch.
Best Brandwatch Alternative Platform for:
Star Rating:
Apps:
Android and iOS Mobile App and Web Version.
Social Media Platforms Supported:
Facebook, Instagram, Threads, LinkedIn, X (Twitter), Google Business, Pinterest, Reddit, and YouTube.
Key Features:
- Bulk Scheduling
- Approval Workflow
- Sharable Calendar
- AI-Powered Engage Inbox
- Social Listening
- Report Scheduling
- Social Media Analytics
- Team Collaboration
- BrewLink in Bio
Pros
- Statusbrew’s automation abilities really help marketers save time from manual tasks.
- Post bulk scheduling allows planning and scheduling content for multiple platforms at once.
- Customer service is responsive, helping faster troubleshooting tactics.
Pary K.
Statusbrew makes my life easier as a social media team lead. It offers detailed channel analytics, team reporting, hashtag tracking, and tagging features that stand out from other platforms. Their sentiment analysis is great at spotting negative conversations. I’ve set it up to automatically hide negative comments, which really helps keep our brand’s socials clean.
Cons
- It cannot share IG stories directly, and users must push them from the IG app.
- It might be challenging for beginners in social media management to understand the tool.
- It does not have the integration to tag the user of Facebook on the posts.
Joanna C.
Being a small agency, it was very difficult for us to manage the social media of our clients but after purchasing the Statusbrew tool, it was really a great help. Some of our tasks were drastically reduced and now this tool is managing our numerous tasks like conversations, planning of posts in advance, etc
Our Experience:
After exploring both Statusbrew and Brandwatch, it’s clear that Statusbrew stands out as a more accessible and user-friendly social media management tool, particularly for SMBs and agencies.
Content Creation and Planning
Statusbrew provides an intuitive content calendar that makes planning and scheduling posts across multiple platforms seamless. The tool also offers content approval workflows, making it ideal for teams. In comparison, Brandwatch is more focused on data and monitoring rather than content creation.
Statusbrew’s post-scheduling is efficient with its Smart Inbox and automated responses, which help streamline social media communication. Additionally, Statusbrew offers a Social Listening feature that lets you track brand mentions across platforms, though it is more basic than Brandwatch’s extensive social listening tools.
Collaboration and Analytics
Where Statusbrew really shines is in collaboration. Its team collaboration tools are intuitive and allow easy task management and content approval, ensuring a smooth workflow.
While Brandwatch has more advanced analytics and reporting capabilities, its focus on big data analytics can be intimidating and difficult to navigate for smaller businesses or teams. Statusbrew’s reports, while less detailed, are sufficient for most agencies and businesses to track social media performance and adjust strategies as needed.
Pricing and Affordability
Overall Verdict:
Statusbrew is a more approachable, affordable, and user-friendly alternative to Brandwatch, particularly for businesses seeking a straightforward social media management platform with strong collaboration tools. Brandwatch’s analytics are top-tier but are better suited for larger enterprises with more complex needs.
Best Brandwatch Alternative for:
Star Rating:
Apps:
Android and iOS Mobile App and Web Version.
Social Media Networks Supported:
Facebook, Instagram, LinkedIn, X (Twitter), YouTube, Threads, Pinterest, and TikTok.
Key Features:
- Social Media Monitoring
- Custom URL Tracking
- Influencer Collaboration Features
- Social Listening Tools
- Customizable Reporting
- Robust Analytics Dashboard
- Employee Advocacy
- Advanced Social Media Scheduling Tool
- Unified Social Inbox
- Team Collaboration and Workflow Approval
Pros
- Sprout Social offers robust analytics abilities to help users understand their content performances.
- Sprout Social provides social media scheduling features that save time and can be used for better marketing.
- It eases team collaboration and client approval processes, reducing continuous approval communication.
Kavin V. (5 star)
Sprout has a clean, simple and intuitive interface and main navigation. It makes it easy for new users to learn. At the same time the tool is feature packed and customizable. I love the reporting section and how easy it is to sort and filter with quick responsiveness.
Cons
- The price plan that SproutSocial offers is very high considering the features, as it does not provide integration or YouTube platform publishing.
- The social inbox might be available for different platforms but is not unified under the same roof.
- The cost of Sprout Social rises dramatically after adding different features, even minor ones.
Alisanne S. (1 star)
I wish I could edit posts across different platforms on one editing page, rather than making duplicates. That is one thing about Hubspot that I always liked. At times it is difficult to get questions answered by their customer support team, as calling them is easier than email or chat.
Our Experience:
After using both Sprout Social and Brandwatch, it’s clear that Sprout Social offers a more balanced and comprehensive social media management experience, especially for agencies and SMBs.
Content Creation and Planning
Sprout Social’s content creation and scheduling tools are intuitive and easy to use. The Smart Composer, which suggests the best times to post based on engagement data, is a major time-saver. It also supports content approval workflows, making it a strong choice for teams.
Sprout Social also supports integrated publishing across all major social platforms, including the ability to customize posts for different networks. Brandwatch, however, focuses heavily on tracking social trends and mentions, which is great for data-driven decisions but falls short in content creation and planning.
Collaboration and Analytics
Sprout Social shines in collaboration with its team features, such as shared calendars, task assignments, and detailed reporting dashboards. It allows team members to collaborate on posts, track tasks, and manage approval processes efficiently.
Sprout Social’s analytics are robust and easy to understand, with actionable insights that help businesses track social media performance and make data-backed decisions.
Pricing and Plans
Regarding pricing, Sprout Social’s starting plan costs $249/month for 5 profiles, a professional plan for 10 social profiles, and features like custom reports and workflow.
Overall Verdict:
Sprout Social is the superior choice for businesses and agencies seeking a well-rounded social media management platform with excellent scheduling, collaboration, and analytics tools. Brandwatch excels in social listening and data analytics, but its focus on complex reporting makes it better suited for large enterprises with more specialized needs.
Best Brandwatch Competitor Platform for:
Star Rating:
4.5 on G2 & 4.4 on Capterra
Apps:
Android and iOS Mobile App and Web Version.
Social Media Platforms Supported:
Facebook, Instagram, LinkedIn, X (Twitter), YouTube, Pinterest, and TikTok.
Key Features:
- Link In Bio
- Media Library
- Team and Client Collaboration
- Centralized Dashboard
- Content Management Hub
- Visual Content Calendar
- AI-Powered Captions
- Hashtag Suggestions
- Instagram Story Scheduling
- Unified Social Inbox
- Comprehensive Analytics
Pros
- It is a more affordable social media management tool than others, making it suitable for small businesses.
- Link-in-bio has a unique feature that helps track users’ traffic and clicks by including customizable links in the bio.
- With Later, you can reschedule any post on a different date and time with a drag-and-drop function.
Casey G.
I like the full calendar view of your week’s worth of content. I also find the analytics page very helpful for my monthly overview of content performance.
Cons
- When you share videos of incorrect size through Later, their dimensions are disrupted, requiring you to manually adjust them.
- It often shares inaccurate details and insights on the content performance.
Julianna O.
I really dislike when Later tells me a video I’m posting is too long, or the dimensions aren’t right and when I try to edit the content in Later, it doesn’t update. I then have to manually send myself the content, edit it on my phone, and post it manually. It is very time consuming and seems glitchy.
Our Experience:
After extensively using both Later and Brandwatch, it’s clear that Later offers a more user-friendly, efficient, and well-rounded social media management solution.
Content Creation and Planning
Later’s visual content calendar and drag-and-drop functionality make scheduling social media posts a breeze. It allows users to plan content in advance across all major platforms and provides a clean, intuitive interface that is ideal for visual-based brands.
Later also offers a powerful media library, making it easy to store and organize images and videos for future posts. Unlike Brandwatch, which is primarily focused on data analytics and social listening, Later simplifies content creation with its focus on scheduling and planning.
Later’s Auto Publish feature ensures posts go live at the perfect time, taking the guesswork out of social media scheduling.
Collaboration and Analytics
Later excels in collaboration, with features like team permissions, content approval workflows, and the ability to collaborate in real-time. This makes it ideal for agencies managing multiple clients.
Later’s analytics, though not as advanced as Brandwatch’s, provide all the essential insights you need for social media growth, such as engagement metrics and post performance analysis.
Pricing and Cost-effectiveness:
Overall Verdict:
Later is the better choice for businesses and agencies looking for a simple, intuitive platform that excels in content creation, scheduling, and collaboration. Brandwatch’s strengths lie in social listening and data analysis, but its complexity makes it more suitable for enterprises with advanced analytics needs. Later’s ease of use and powerful scheduling tools make it a standout for those prioritizing day-to-day social media management.
Best Brandwatch Alternative Tool for
Star Rating
4.6 star (G2), and 4.4 star (Capterra).
Apps
Android and iOS Mobile App and Web Version.
Social Media Platforms Supported
Facebook, Instagram, LinkedIn, X (Twitter), and YouTube.
Key Features:
- AI and Automation
- Community Engagement
- Multi-platform Scheduling and Management
- AI-Powered Social Listening
- Tailored Analytics and Reporting
- Content Discovery and Curation
Pros
- Find top relevant content and influencers with keywords.
- It has an in-built library to store all images, videos, and media for posting.
- It has a centralized inbox that lets you engage with customers on social media.
Rick S.
I really like that eclincher has a social media tool that offers most of the top features. Everything is simple to use, but the top reason I love eclincher is that their support is the best in the industry.
Cons
- Though the UI is clean, it doesn’t provide the best experience at all times.
- The tool is expensive for the features it offers.
- The tool is painfully slow and lags a lot.
Joanna C.
Sometimes it can be a little slow to respond, but they seem to continue to work towards improving that. We love the bulk upload option, but it can be temperamental at times however it usually just takes a few tweaks to our date to get it to work.
Our Experience:
After using both eClincher and Brandwatch, it’s evident that eClincher is the better tool for agencies and businesses looking for a comprehensive social media management platform that covers scheduling, engagement, and reporting in a simple, user-friendly interface.
Content Creation and Planning
eClincher offers a robust content creation and scheduling suite that makes it easy to plan and automate posts across multiple social platforms. The intuitive visual calendar allows you to drag and drop posts, providing a seamless experience for content planning.
eClincher also supports bulk scheduling, which is a huge time-saver for agencies and businesses with a high volume of posts to manage. In comparison, Brandwatch lacks these core content scheduling tools and focuses more on monitoring and analyzing social conversations.
Another standout feature of eClincher is its integrated social media inbox, which consolidates all your messages and interactions into one place, making it easier to manage engagement with your audience.
Collaboration and Analytics
eClincher excels in collaboration, offering team management tools, content approval workflows, and the ability to assign roles and permissions within the platform. This makes it ideal for agencies managing multiple clients or social media teams.
eClincher’s analytics are user-friendly and provide actionable insights into post performance, engagement, and growth metrics. While Brandwatch offers more advanced, enterprise-level analytics, eClincher’s reports are more suited to businesses that need clear, digestible data without the complexity.
Pricing Plans
Overall Verdict
eClincher is the better choice for businesses and agencies seeking an all-in-one social media management tool with strong content scheduling, engagement, and collaboration features. While Brandwatch excels in social listening and analytics, its complexity makes it more suitable for large enterprises, whereas eClincher offers a more streamlined, accessible solution for day-to-day social media management.
Best Brandwatch Competitor Tool for:
Star Rating:
4.5 on G2 & 4.7 on Capterra
Apps:
Android and iOS Mobile App and Web Version.
Social Media Channels Supported:
Facebook, Instagram, LinkedIn, X (Twitter), YouTube, Pinterest, Google Business Profile, Mastodon, and TikTok.
Key Features:
- Zia AI Assistant
- Visual Content Calendar
- Content Rescheduling
- Team Collaboration
- Multi-platform Publishing and Scheduling
- Social media monitoring
- Centralized Inbox
- Analytics and Custom Reports
Pros
- Zoho Social has content approval process to save time and streamline external communications.
- It suggests the best time to post a slot for the post and also schedules them in their SmartQ.
John S.
Zoho Social is excellent. I have setup an entire month’s campaign for all my social media accounts, I then get detailed reports for each post, plus I have the ability to integrate with OpenAi to help draft my content.
Cons
- Many users find the analytics and reporting feature incapable of generating details about the post-performance.
- Zoho Social’s pricing structure is not very affordable, but it is valuable for small businesses and marketers.
Zack M.
The pricing is a little high, so we are making sure that the cost is worth it for us in the end. At times, the crafting of posts from the natural social apps can be more creative/effective with some limitations on the Zoho social side.
Our Experience:
After thoroughly using Zoho Social and Brandwatch, it’s clear that Zoho Social offers a more practical and well-rounded social media management solution, especially for SMBs and agencies.
Content Creation and Planning
Zoho Social provides an intuitive content calendar and powerful post-scheduling features that allow you to plan posts across multiple platforms.
Its SmartQ feature automatically schedules posts at the best times based on audience engagement. This feature is extremely helpful for businesses looking to maximize reach without spending too much time manually selecting posting times.
Additionally, Zoho Social offers bulk scheduling, content categorization, and a media library for easy organization, all of which make content management much more efficient.
Collaboration and Analytics
Zoho Social excels in collaboration with its team management features, including role-based access, approval workflows, and multi-client support. These features make it easy for agencies to manage multiple clients and streamline internal workflows.
In terms of analytics, Zoho Social provides comprehensive reporting that tracks key metrics, engagement, and growth, but in a more accessible and easy-to-understand format. Brandwatch’s analytics, on the other hand, offer much deeper insights into social trends and brand sentiment, but these can be overwhelming and more suited for enterprise-level needs.
Pricing Comparison
Overall Verdict:
Zoho Social is the superior choice for businesses and agencies that need an all-in-one, user-friendly social media management tool with strong content scheduling, collaboration features, and straightforward analytics. Brandwatch’s strength lies in its advanced analytics and social listening, but it’s better suited for enterprises needing complex data analysis rather than day-to-day social media management.
Best Brandwatch Competitor for:
Star Rating:
4.5 on G2 & 4.7 on Capterra
Apps:
Android and iOS Mobile App and Web Version.
Social Media Platforms Supported:
Facebook, Instagram, LinkedIn, X (Twitter), YouTube, and TikTok.
Key Features:
- Unlimited Scheduling
- Post Planning and Scheduling
- Approval and Feedback Workflow
- Social Analytics and Insights
- Media + Content Library
- All-in-one Content Calendar
Pros
- Loomly’s content calendar gives a visually appealing view and helps organize the scheduled posts for months.
- Loomly makes it easy to segregate and categorize posts using post tagging for better content planning and analysis.
Brie B. ( 4 star)
A lot of great feautres! Love that I can separate accounts in different calendars and how easy it is to schedule posts on different platforms on their own individual day/time and even clone to other calendars. Also really enjoy that I can internally title and categorize each post!
Cons
- Compared with other social media management tools, Loomly does not offer many necessary integrations.
- Often, users have faced the disconnection of calendars and accounts from the loomly dashboard.
- You need to pay a lot more if you wish to download the shareable calendar.
Brianna H. (1 star)
While it is cost-effective, it is a bit off-putting to have to pay more to download a calendar. I downgraded because I didn’t need all the features but I didn’t realise I’d lose the ability to save a calendar to send to clients.
Our Experience:
After using both Loomly and Brandwatch, it’s clear that Loomly offers a more accessible and well-rounded solution for social media management, especially for SMBs and agencies.
Content Creation and Planning
Loomly shines in content creation and planning with its simple yet powerful features. The platform offers a content calendar that makes scheduling posts across multiple platforms incredibly easy, and its intuitive interface allows for smooth collaboration between team members.
Loomly also provides post ideas, built-in approval workflows, and a media library, all of which streamline content creation and help teams stay organized.
In contrast, Brandwatch focuses primarily on social listening and analytics, making it less suitable for businesses seeking a complete social media management tool.
Collaboration and Analytics
Loomly’s collaboration tools are another key strength. The platform allows for role-based access, content approval workflows, and task assignments, which is especially useful for teams working on multiple social media accounts.
When it comes to analytics, Loomly offers solid performance tracking, focusing on engagement metrics, growth, and post performance. While Brandwatch’s analytics are more advanced and provide in-depth insights into trends and sentiment, they are more suited for enterprise-level needs and can be overwhelming for SMBs or smaller teams.
Pricing
Overall Verdict:
Loomly is the better choice for businesses looking for an intuitive, all-in-one social media management tool with strong content planning, collaboration, and performance tracking features. Brandwatch excels in social listening and deep analytics, but it’s more suited for larger enterprises that require complex data insights. Loomly’s simplicity and ease of use make it a superior option for everyday social media management.
Key Features for Choosing the Brandwatch Alternative
When considering an alternative to Brandwatch, it’s important to focus on features that align with your business needs. Below are the key aspects to look for in a reliable Brandwatch alternative.
1. Content Scheduling and Publishing
Look for tools that offer easy-to-use content scheduling features, such as visual calendars and bulk publishing options. These features save time and allow for seamless posting across multiple platforms without the complexity of manual scheduling.
2. Social Listening Capabilities
While Brandwatch is known for its strong social listening, ensure your chosen alternative provides robust monitoring of brand mentions, hashtags, and competitor activity to stay on top of relevant conversations and trends in your industry.
3. Team Collaboration Tools
Choose a platform that supports team collaboration with role-based access, content approval workflows, and shared calendars. This is crucial for agencies and businesses managing multiple accounts or working with cross-functional teams.
4. User-Friendly Analytics
Look for a platform that offers intuitive and actionable analytics without the steep learning curve. Easy-to-understand reports and engagement insights are key to improving your social media strategy without getting bogged down in data overload.
5. Cost-Effectiveness
While Brandwatch is a powerful tool, it can be expensive. Look for alternatives that provide similar features at a more affordable price point, making it a better option for small businesses or agencies on a budget.
6. Integration with Other Tools
Ensure that the alternative integrates well with other marketing and CRM tools you use. Seamless integrations with platforms like Canva, Google Analytics, and email marketing tools can help streamline your social media management workflow.
Wrapping Up
Confused? Well, you need not be.
It’s always advisable to get a quick free trial before signing up for any of these Brandwatch alternative tools, as they directly impact your output. Choose the one that your team can use without much hair-pulling effort because you wouldn’t want your team members to spend more time learning the ropes.
That’s why starting right away with SocialPilot seems like a wise move.
Take the free trial, and you’ll be a pro in no time. The tool is extremely straightforward and robust at the same time.
So wait no more and be ready to be amazed.
Frequently Asked Questions
What is the best alternative to Brandwatch for social media management?
SocialPilot is a top alternative, offering an easy-to-use interface, bulk scheduling, content creation, and cost-effective pricing, making it ideal for agencies and SMBs.
Does SocialPilot offer social listening like Brandwatch?
While SocialPilot provides some social media analytics, it focuses more on content scheduling and engagement. For deeper social listening, tools like Statusbrew and eClincher are better alternatives.
What makes MeetEdgar a good Brandwatch alternative?
MeetEdgar is great for content automation, allowing you to recycle and schedule posts with ease. It’s particularly beneficial for small businesses and entrepreneurs who want to keep their content consistently active.
Is PromoRepublic suitable for large enterprises?
PromoRepublic is more suited for small businesses, agencies, and franchises looking for an all-in-one content creation and scheduling tool, rather than enterprises needing complex data analytics like Brandwatch.
How does Loomly compare to Brandwatch for social media scheduling?
Loomly offers a visually appealing content calendar and easy-to-use scheduling tools. It’s ideal for businesses and agencies looking for straightforward scheduling and collaboration features, while Brandwatch is more data-driven.
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