Manage your social media strategy in one place with Later

Best For : Business of all sizes

Pricing: $200/mo

for 15 Social Sets

Top Features



by Later Media
  • 9.2 Publishing & Scheduling
  • 9.4 Analytics
  • 8.2 Inbox/Listening
  • 8.9 Collaboration
  • 8.9 Support

Other Users Choose



4.5 (741)
  • 9.1 Publishing & Scheduling
  • 8.2 Analytics
  • 8.0 Inbox/Listening
  • 8.8 Collaboration
  • 8.9 Support


The Later social media management platform allows you to plan, publish, and analyze social media content in advance, for different social media networks. With its power-packed features, you can save loads of time and grow your business. From small businesses to international brands, Later is a popular choice among many.

Later is also a tool that lets you edit and preview social media content before you decide to post. The platform also provides you with valuable data to help create better content.

You can use Later to publish on different social networks – Instagram, Twitter, LinkedIn, Pinterest, TikTok, and Facebook. You can even post Instagram reels on Later.

Businesses, irrespective of their size, can smoothly plan a month’s worth of social media posts in a matter of minutes, all thanks to Later. A simple drag and drop feature allows you to schedule your content. You also get to know the best times to post, which further helps you schedule and publish content a lot more effectively.

Additionally, you can also use Later to find and share relevant content. This feature comes in handy when you simply have no time to create content. All you need to do is use the platform to search for on-brand content, add your personal touch to it, and then post it to your social channels such as Twitter, Instagram, and Facebook, all in a matter of clicks.

Another noteworthy solution from Later you should know of is its link in bio tool. Use from Later to create a link in bio web page. You can completely customize the page. makes your content clickable as well as shoppable, as it is a tiny web page that’s built into your TikTok and Instagram profiles. All you need to do is create the page, add the link in your bio, and help your followers explore more about your brand and products.

Later is a great platform for creators as well. Its tools for creators assist them in managing social media content on the go. It also helps them stay abreast with the latest trends, engage effectively with their followers, and get discovered by brands for collaborations.

Lastly, Later also sheds light on what’s working for your business and offers you valuable suggestions to bolster your social media strategy. As far as Later reviews are concerned, they are of mixed nature. Hence, ensure you know the platform thoroughly before you decide to go for it.

Later Rating

Meets Requirements
Ease of Use
Ease of Setup
Ease of Admin
Quality of Support
Value for Money
Product Direction

Later Review


  • Later offers budget-friendly plans that provide companies with an affordable way to manage their social media presence, giving them a competitive advantage in their marketing efforts, even with limited funds.
  • The scheduling feature in Later allows for effortless scheduling of posts up to a month in advance, making it convenient for efficient content planning.
  • Later's ability to monitor all forms of communication, including direct messaging and comments, offers complete oversight and improves overall communication management.
  • The integration of a suggested hashtag feature in Later saves a significant amount of time during the publishing process on Instagram, providing a convenient and efficient solution for hashtags.
  • Later boasts a user-friendly interface with a clean and intuitive design, making it easyfor users to navigate around the tool and use it.
  • The capability of Later to preview the overall appearance of your grid on the platform, including a visual representation of how all your posts will look lined up on your profile, offers a valuable tool for ensuring a cohesive and visually appealing aesthetic.
  • The monthly layout feature in Later offers a well-defined preview of upcoming posts for the month, providing a helpful tool for organized content planning.


  • Later has the disadvantage of being prone to glitches, causing a temporary shutdown of some features. This frequent occurrence can lead to inconvenience and decreased functionality.
  • Later lacks integration with Shopify or Etsy. To tag a product, the user must manually schedule the post, copy and paste the information, add the product tag, then save the changes, making the process more time-consuming and complicated.
  • One disadvantage of the story scheduling section in Later is that it can be confusing and difficult to understand. Despite potentially being a matter of personal learning, it has not been a straightforward experience for the user.
  • There is an absence of a feature to obtain feedback or approval from clients in Later, causing significant dissatisfaction. This can lead to miscommunication and added difficulties in collaborating.
  • The free plan of Later restricts the user's ability to view the calendar, with a limited range of only a few weeks in the past.
  • The hashtag function in Later has the tendency to suggest hashtags within the topic. However, some of these recommendations can become irrelevant, so the user must be cautious when using the suggested hashtags to avoid any unwanted content.
  • Later does not have a feature to duplicate or clone posts, making it time-consuming to recreate popular posts to reuse, therefore hindering productivity.

Later Pricing

Now that we are well aware of different Later reviews, it’s important that we also discuss the cost involved with the Later social media management platform.

Regardless of the fact that you are a beginner or a pro at managing your social platforms, Later offers paid plans that can match your needs. All Later’s paid plans come with a 14-day free trial. Here’s more on Later pricing plans:

1. Starter: This Later pricing plan costs $25 per month. 1 user can use the platform under this plan, and 1 social set is available. Other features of the Starter plan include 30 posts per social profile, limited analytics (up to three months of data), a customizable page, and collab tools for creators.

Extra users and social sets are not available in this plan.

2. Growth: The Growth plan is priced at $45 per month. A total of 3 users can use the Later social media management platform and 3 social sets are available. Features of this plan include 150 posts per social profile, customizable page, full analytics (up to 1 year of data), team and brand management tools, and collab tools for creators and brands.

In this plan, each additional social set costs $15//month, and each extra user costs $5/month.

3. Advanced: The Advanced plan costs $80 per month. A total of 6 users can use the platform, and 6 social sets are available. Features of this plan include full analytics (up to 1 year of data), unlimited posts, customizable page, collab tools for creators and brands, and team and brand management tools.

4. Agency:  The Agency plan costs $200 per month. It allows 10 users to use the platform and offers 10 social sets. Features of this plan include full analytics (up to 1 year of data), unlimited posts, a customizable Linkin bio page, collaboration tools for creators and brands, and team and brand management tools.

In this plan, extra social sets are $15/month each, and extra users are $5/month each.

Note: Later defines a social set as a set of social media profiles that it supports. A social set includes one of each social profile – 1 Facebook, 1 Instagram, 1 Twitter, 1 TikTok, 1 LinkedIn profile, and 1 Pinterest, plus a profile for any future social platform that gets added. Social sets help organize your social media profiles based on identity/brand.



Per Month
  • 1 User
  • 1 Social Set


  • 30 posts per social profile
  • Limited analytics
  • Customizable page
  • Collab tools for creators



Per Month
  • 3 Users
  • 3 Social Sets

Starter features+

  • 150 posts per social profile
  • Full analytics
  • Team and brand management tools
  • Collab tools for creators and brands



Per Month
  • 6 Users
  • 6 Social Sets

Growth Features+

  • Unlimited posts
  • Live chat support



Per Month
  • 10 Users
  • 15 Social Sets

Advance Features+

  • 100 credits for AI features

Price Comparison

If you take a look at the Scale 15 plan of Later, which is meant for agencies, you will see that it costs $200 per month and includes 15 social sets. Agencies can easily find a less costly Later alternatives in the market. For agencies looking for a less pricey plan, the best Later alternative out there is SocialPilot. Its plans for agencies cost $100 per month.


$25/per month


$45/per month


$80/per month


$200/per month

Free trial




$30/per month

Small Team

$50/per month


$100/per month


$200/per month

Free trial




1. Dashboard

Allows users to monitor and manage their social channels in a single place.

You can call the dashboard feature of the Later social media scheduler tool a centralized hub that gives a detailed view of every scheduled and published post across different social channels. The feature lets you craft and schedule posts for all your social accounts at a single time. You can even preview your posts for each social network.

Apart from this, the dashboard feature allows users to share access to accounts, collaborate with other team members, and allocate tasks. Also, you can optimize your social strategy through Later analytics and insights, which you get from the dashboard feature.


2. Later Scheduler

Enables you to plan, schedule, and publish content for social media for different social platforms at once.

If you choose the Later social media scheduler, you can craft and schedule posts for platforms such as Facebook, Pinterest, Instagram, and LinkedIn, all from one dashboard. You can upload captions, images, and videos to a content calendar, and choose the publishing date and time. The tool will then publish the content at the set time.

Later’s social media scheduler also lets you schedule in bulk, reducing tremendous effort and time in the management of different social channels.

In all, Later’s scheduler helps you plan and schedule a month’s worth of social media content in just a matter of minutes.


3. Inbox

Allows you to manage your social media comments and messages in a single place.

Later’s inbox feature is a centralized hub where you can keep a check on your conversations with your audience across different social networks. The feature lets you stay on top of your social media interactions as it aggregates every incoming comment, message, and mentions across every social channel. Reply to comments and messages directly from the dashboard.

The inbox feature also allows you to delegate tasks, keep a check on the messages that have been taken care of, and collaborate with team members.


4. Analytics

Gives you insights and data to measure your social media content performance on social channels such as Facebook, Twitter, and Instagram.

Later’s analytics feature lets you track important metrics like engagement rates, impressions, follower growth, and clicks across different social networks. You can see such metrics in formats such as charts and graphs.

Additionally, the analytics feature of Later also includes features such as hashtag analytics and the best time to post. In all, you can use Later analytics to measure the success of your social strategy and improve your content.


5. Media Kit

Allows you to create a customized media kit that displays your social media performance and profile data.

With Later, a user can select from a variety of templates and customize their media kit with their own information and branding. You can then share your media kit as a link with potential collaborators. You can even download the kit in the form of a PDF.

What’s a media kit, really? A media kit is a marketing tool to attract potential clients, sponsors, and partners. It is basically a web page or a document that possesses information regarding a brand or an individual’s social media collaborations, statistics, and presence.


Later Reviews – Social Media Analytics Software

Social Analytics
Social Publishing
Social Engagement
Campaign Planning


Later is a social media management tool that allows you to schedule and publish content on social platforms such as Twitter, Facebook, Pinterest, and Instagram. You can plan and analyze social media content in advance and save loads of your time.

You can also create better content with the help of data and insights from the tool. The Later tool even helps you find and share the right content. Later is even a link in bio tool for social networks.

Later pricing plans start from $18 per month. You can also sign up for a free trial to try out the platform. You can even try the free plan if you want to take it slow.

Now that we are finished with Later’s review, it puts you in a more informed position to decide whether or not to go for the platform.


Frequently Asked Questions

Is Later a good social media scheduler?

Later scheduler helps you visually plan as well as schedule all your social media content in a single place. You can schedule an image, Instagram reel, video, etc. on Later. But, you can get a better tool than Later in order to completely satisfy your social media scheduling needs. SocialPilot is one such tool that you can go for. Its plans for agencies ($100/month) also cost less than Later’s plans for agencies ($200/month).

What can you schedule with Later?

You can use Later for scheduling posts and publishing them at a set time on channels such as Facebook, Instagram, and Twitter. Examples of what all you can schedule with Later include videos, single images, and carousel posts. Later Instagram scheduler also helps you schedule reels on Later.

How many posts can you post on Later?

Here is the number of posts you can post on Later as per its different plans:

  • Starter: 30 posts per social profile
  • Growth: 150 posts per social profile
  • Advanced: Unlimited posts
  • Scale 15: Unlimited posts
  • Scale 30: Unlimited posts

What are the advantages for using Later?

Later allows you to plan and publish social media content in advance. You can also make any necessary tweaks and preview your content before publishing. Apart from this, Later’s analytics feature gives you data to measure your social media content performance on social channels. Later is also a link in bio tool.

How do you use later scheduling?

Once you create your Later account, sign in, and connect your social profiles to it, you can follow a series of steps to use Later’s scheduling feature. Here are the steps you can follow:

  1. Create your content and upload your media files, such as captions, images, and videos.
  2. Select the social media profiles you wish to publish the content to.
  3. Choose the date and time when you want to publish the content.
  4. Make any necessary edits to your scheduled content after previewing it.
  5. Now, you can either bulk schedule or schedule your content individually. The platform will then publish the content to your social media channels at the set time.

Is Later free forever?

A lot of people have this one question – Is Later free? Or, is it free forever? The truth is, Later does offer a free plan. You can create a free account on Later that will be free forever.

What app is better than Later?

There are many Later alternatives that you can go for that come with their own apps. But one alternative that we recommend that you should choose over Later is SocialPilot. The SocialPilot app helps in automating, scheduling, publishing, monitoring, and analyzing your social media posts.

About the Author

Picture of Jimit Bagadiya

Jimit Bagadiya