Loomly Vs. Later: Which is Best Fit For your Business?

Overview

What is Loomly?

Loomly is a versatile social media management tool that will help you create, schedule, and analyze your content for various social media platforms. This nifty tool has an intuitive library to help you effortlessly store and organize your content in multiple formats.

With Loomly, you can create post drafts and ads with options to publish instantly or schedule for later. It also provides post-optimization tips and access to Loomly media studio for sprucing up your content.

If you need to manage hashtags or generate UTM parameters, Loomly has got you covered. This tool also offers a fair share of analytics capabilities and allows you to measure the success of your social media campaigns.

What is Later?

Later is a visual first social media management tool that allows users to schedule and publish posts to various social media platforms. It offers a variety of features that make social media management easier. It offers a visual content calendar, drag-and-drop functionality for scheduling, hashtag suggestions, analytics, and insights, along with the ability to create and save drafts.

One of the standout features of Later is its ability to preview and plan out your Instagram feed. This allows users to see how their posts will look in the context of their overall Instagram profile. Later also offers a link in bio feature, which allows Instagram users to link their individual posts to specific products or content, making it easier for followers to find and purchase products.

Later offers a free plan and paid plans with additional features and increased posting limits. It is widely used by individuals, small businesses, and social media teams to streamline their social media management process.

Best Suitable for

At a Glance

To highlight the contrasting capabilities of Loomly vs. Later, let us begin by understanding how these tools compare in popularity.

If we compare Later vs. Loomly, both have a similar overall star rating. However, Later has a fairly less number of reviews than Loomly, as it is less popular. Although, users still like Later for its ease of use.

Adding more value to Loomly’s popularity is its better quality of support and ease of setup that is liked by users.

Let’s look at the user ratings of Loomly vs. Later along with SocialPilot to better understand their popularity and likability.

Quick Comparison

Now, as we are aware of the popularity of Later and Loomly, let’s take a look at their offerings in a nutshell.

Both Loomly and Later score an extra point for offering affordable pricing plans than their competitors. If we talk about the features, both tools provide a decent range of capabilities as social media management tools.

If you compare Loomly vs. Later, both platforms have users from around the globe. Although, only Later offers support for multiple languages, including French, Spanish, English, German, and Japanese (for desktop app).

It is also evident that Loomly offers better customer support with email, chat, FAQs, and a knowledge hub, while Later only offers live chat and email support. Loomly also stands out for offering a content library and white-labeling capability.

All these features make SocialPilot stand out as one of the best alternatives to Loomly and Later. With that, let us look at the table below to compare Later vs. Loomly along with SocialPilot.

Reviews

Pricing

When comparing any tool or service, one of the most significant factors to consider is their pricing models. It’s also worth noting that the prices can differ depending on various factors. If we compare the pricing options for Loomly vs. Later, Loomly has notably higher pricing than Later.

Loomly charges $359 per month for its agency plan. It allows you to connect 50 social accounts and schedule unlimited posts for a team capacity of 30 members.

On the other hand, Later charges $80 per month for its advanced plan. This plan allows you to connect six social sets without limitations for post-scheduling. For every extra social set, you will have to pay an additional $15 every month. If you want to extend the team capacity, Later charges $5 each for six additional members every month.

To provide a clear view of the cost differences between these platforms, we have created a side-by-side comparison of the pricing plans offered by Loomly and Later, along with SocialPilot.

In-depth Scheduling and Publishing Capabilities Comparison

Now, let us delve into the features that form the foundation of any social media scheduling tool, i.e., scheduling and publishing.

Both Loomly and Later offer visual post support, post customization, and personalized posting capabilities. However, Loomly is a better contender for offering a post preview feature.

When it comes to integrations, Loomly only allows integration with Microsoft teams, whereas Later allows integration with Shopify, Mailchimp, and Unsplash.

Here again, SocialPilot stands as a better choice for offering in-app integration with Slack, Zapier, Sniply, Rebrandly, Bitly, Feedly, and Box. SocialPilot also allows you to integrate Canva and create stunning creatives on the go. It also supports Facebook first comments and offers a boost post-scheduling feature that is missing in Later.

Now let’s take a look at the detailed comparison of all the publishing and scheduling features of Loomly, Later, and SocialPilot for a clear analysis.

In-depth Analytics Capability Comparison

Analytics and reporting capabilities help users to track their progress and make informed decisions about future strategies.

Both Loomly and Later offer all important analytics features. However, Later doesn’t allow users to generate downloadable white-label reports. Both tools provide basic social media analytics, such as post-performance metrics, audience insights, and account growth tracking. When it comes to custom report-building capabilities, both Loomly and Later lag in offering it.

Take a look at the table below to view how Loomly and Later compare with SocialPilot in terms of analytics capabilities.

In-depth Inbox/Listening Capability Comparison

Now, Let’s shift our focus to the listening capabilities of Loomly and Later. While neither platform specializes in this feature, they still allow you to reply to messages received on social media. They also do a fair job of letting you raise support tickets.

Now, let’s go through the table below to compare Loomly vs. Later vs. SocialPilot.

In-depth Social Media Collaboration Capability Comparison

Collaboration capability is an essential aspect that cannot be overlooked in social media management.

Both Loomly and Later offer team workflow capabilities as they allow per-post multi-user collaboration and access management. This feature helps to facilitate efficient communication within teams, enables you to assign tasks to team members, and implement content approval workflow. However, Later doesn’t offer unlimited client onboarding for free like Loomly.

Look at the table below to make a clear comparison between Loomly vs. Later and SocialPilot.