Loomly Vs. Later: Which is Best Fit For your Business?

Loomly Vs. Later: Which is Best Fit For your Business?

Overview

With Loomly, you can create post drafts and ads with options to publish instantly or schedule for later. It also provides post-optimization tips and access to Loomly Media Studio for sprucing up your content.

If you need to manage hashtags or generate UTM parameters, Loomly has got you covered. This tool also offers a fair share of analytics capabilities and allows you to measure the success of your social media campaigns.

One of the standout features of Later is its ability to preview and plan out your Instagram feed. This allows users to see how their posts will look in the context of their overall Instagram profile. Later also offers a link in bio feature, which allows Instagram users to link their individual posts to specific products or content, making it easier for followers to find and purchase products.

Later offers a free plan and paid plans with additional features and increased posting limits. It is widely used by individuals, small businesses, and social media teams to streamline their social media management process.

Best Suitable for

Loomly

Loomly

Start with $42

Agency, Small Business

Later

Later

Start with $25

Influencers, Small Business

SocialPilot

SocialPilot

Start with $30

SMBs, Agencies, Multi-Location Brands

At a Glance

To highlight the contrasting capabilities of Loomly vs. Later, let us begin by understanding how these tools compare in popularity.

If we compare Later vs. Loomly, both have a similar overall star rating. However, Later has a fairly less number of reviews than Loomly, as it is less popular. Although, users still like Later for its ease of use.

Adding more value to Loomly’s popularity is its better quality of support and ease of setup that is liked by users.

Note: In comparison to Loomly or Later, SocialPilot is an equally user-friendly tool that stands out for its ease of setup and ease of use.

Let’s look at the user ratings of Loomly vs. Later along with SocialPilot to better understand their popularity and likability.

Loomly

Loomly

Later

Later

SocialPilot

SocialPilot

Number of Reviews 1261 283 741
Overall Star Rating
Ease of Use
Quality of Support
Ease of Setup
Learn More Learn More 14 Days Trial

Quick Comparison

Now, as we are aware of the popularity of Later and Loomly, let’s take a look at their offerings in a nutshell.

Both Loomly and Later score an extra point for offering affordable pricing plans compared to their competitors. If we talk about the features, both tools provide a decent range of capabilities as social media management tools.

If you compare Loomly vs. Later, both platforms have users from around the globe. However, only Later offers support for multiple languages, including French, Spanish, English, German, and Japanese (for desktop apps).

It is also evident that Loomly offers better customer support with email, chat, FAQs, and a knowledge hub, while Later only offers live chat and email support. Loomly also stands out for offering a content library and white-labeling capability.

Note: With all those features, it would be right to say that SocialPilot is a fair contender in this comparison, as it has a lot more to offer. SocialPilot supports multiple languages, offers white-labeling capabilities, and has a content library to store all your data. It also stands out for its excellent customer support team that remains available for users through email, phone calls, and chat support while also addressing customer queries on social media platforms.

All these features make SocialPilot stand out as one of the best alternatives to Loomly and Later. With that, let us look at the table below to compare Later vs. Loomly along with SocialPilot.

Loomly

Loomly

Later

Later

SocialPilot

SocialPilot

Can't Miss to Compare
Minimum Pricing $42/Month $25/Month $30/Month
Number of Accounts 10 7 10
Number of Team Members 2 1 2
Number of Posts that Can Be Scheduled Unlimited Unlimited Unlimited
Core Capabilities
Scheduling & Publishing check check check
Analytics check check check
Inbox check check check
Collaboration check check check
Competitor Tracking check check check
Whitelabel check check check
Localization English English, Spanish, French, German, Japanese German, English, French, Portuguese, Spanish
Support Email, FAQs, Chat, Knowledge Base Email & Live Chat Email, Chat, Social Media, Phone
Learn More Learn More 14 Days Trial

Reviews

Positive

  • Loomly's efficient labeling system enables easy retrieval of past posts by topic, enabling quick reposting or modification for new purposes.
  • The tool's platform-specific customization feature allows tailored posts to be created and optimized for each social media platform, resulting in higher engagement and reach.
  • Loomly's Instagram grid view provides a preview of the final post's appearance on the platform, allowing for easy optimization and curation of a visually-appealing and cohesive social media feed.

Negative

  • Loomly's mobile app does not allow access to hashtag groups, limiting the ability to streamline and optimize hashtag usage.
  • It lacks the ability to copy and paste post structures, which can be time-consuming for users who want to replicate a post with minor changes.
  • Loomly does not offer a dedicated space to store and build random posts without specific dates for future use. This makes it difficult for users to keep track of creative ideas and may require additional tools to save and organize content.

Positive

  • Later offers budget-friendly plans that provide companies with an affordable way to manage their social media presence, giving them a competitive advantage in their marketing efforts, even with limited funds.
  • Later's ability to monitor all forms of communication, including direct messaging and comments, offers complete oversight and improves overall communication management.
  • The capability of Later to preview the overall appearance of your grid on the platform, including a visual representation of how all your posts will look lined up on your profile, offers a valuable tool for ensuring a cohesive and visually appealing aesthetic.

Negative

  • There is an absence of a feature to obtain feedback or approval from clients in Later, causing significant dissatisfaction. This can lead to miscommunication and added difficulties in collaborating.
  • The free plan of Later restricts the user's ability to view the calendar, with a limited range of only a few weeks in the past.
  • Later does not have a feature to duplicate or clone posts, making it time-consuming to recreate popular posts to reuse, therefore hindering productivity.

Positive

  • You get a social media calendar screen in SocialPilot, which gives a bird-eye view of all the scheduled content as well as create and schedule new content from. You can also change the publishing time and date of any queued posts right from the calendar and reschedule it.
  • You can upload and schedule up to 500 posts at once using SocialPilot through its handy bulk import feature. These can be link posts, text, or even image posts to any of the platforms which SocialPilot supports.
  • SocialPilot's tech support is excellent. Whether the user is facing a technical issue or has a general query, the team is quick to respond and help out.

Negative

  • Although the Bitly integration is convenient, you'd like to see all these features built natively within SocialPilot or have automated workflows that create UTM links for all campaigns and other variables.
  • Some users have reported receiving error messages with scheduled posts. However, they acknowledge that this issue is not unique to SocialPilot and is also present in other social posting platforms. It is simply a minor inconvenience at times.
  • One disadvantage of SocialPilot not offering a social listening feature is that it may not be the best choice for businesses or individuals who require comprehensive social media monitoring and analysis.

Pricing

When comparing any tool or service, one of the most significant factors to consider is their pricing models. It’s also worth noting that the prices can differ depending on various factors. If we compare the pricing options for Loomly vs. Later, Loomly has notably higher pricing than Later.

Loomly charges $359 per month for its agency plan. It allows you to connect 50 social accounts and schedule unlimited posts for a team capacity of 30 members.

On the other hand, Later charges $80 per month for its advanced plan. This plan allows you to connect six social sets without limitations for post-scheduling. For every extra social set, you will have to pay an additional $15 every month. If you want to extend the team capacity, Later charges $5 each for six additional members every month.

Note: If we compare the pricing plans for Later vs. Loomly with SocialPilot, it becomes evident that SocialPilot’s plans cost significantly less than Loomly. It is proven as one of the cost effective Later alternatives for offering a fair share of collaboration and scheduling capabilities at an affordable price point.

To provide a clear view of the cost differences between these platforms, we have created a side-by-side comparison of the pricing plans offered by Loomly and Later, along with SocialPilot.

Loomly

Loomly

Later

Later

SocialPilot

SocialPilot

Basic
$42/per month
Starter
$25/per month
Professional
$30/per month
Standard
$80/per month
Growth
$45/per month
Small Team
$50/per month
Advanced
$175/per month
Advanced
$80/per month
Agency
$100/per month
Premium
$369/per month
Agency
$200/per month
Agency+
$200/per month
Enterprise
Custom
- -
15 Days Free Trial
No Credit Card Required
14 Days Free Trial
Credit Card Required
14 Days Free Trial
No Credit Card Required
Learn More Learn More Start Your free Trial

In-depth Scheduling and Publishing Capabilities Comparison

Both Loomly and Later offer visual post support, post customization, and personalized posting capabilities. However, Loomly is a better contender for offering a post-preview feature.

When it comes to integrations, Loomly only allows integration with Microsoft teams, whereas Later allows integration with Shopify, Mailchimp, and Unsplash.

Here again, SocialPilot stands as a better choice for offering in-app integration with Slack, Zapier, Sniply, Rebrandly, Bitly, Feedly, and Box. SocialPilot also allows you to integrate Canva and create stunning creatives on the go. It also supports Facebook first comments and offers a boost post-scheduling feature that is missing in Later.

Note: It is interesting how SocialPilot offers more publishing capabilities over Loomly and Later at such a reasonable price point.

Now let’s take a look at the detailed comparison of all the publishing and scheduling features of Loomly, Later, and SocialPilot for a clear analysis.

Loomly

Loomly

Later

Later

SocialPilot

SocialPilot

Smart & Advanced Queueing check check check
Customize Post for Each Platform check check check
Post Preview check check check
Canva Integration check check check
Unsplash Integration check check check
Slack Integration check check check
URL Shortener check check check
Visual Post Support (Image, Video, GIF) check check check
UTM Parameters check check check
Cloud Storage check check check
Hashtag Suggestions check check check
Advance Publishing Capabilities
Save Draft Posts check check check
AI Assistant check check check
Watermark on Images check check check
Bulk Scheduling check check check
Content Curation check check check
Auto publishing from RSS check check check
Social media calendar check check check
Mobile App check check check
Browser Extension check check check
Advance Facebook Publishing Capabilities
Reel Scheduling check check check
Support Album Posts check check check
Support Carousel Posts check check check
Alternate Text on Image check check check
Support Facebook First Comment check check check
Audience Targeting check check check
Boost Post Scheduling check check check
Support Mention and Hashtags check check check
Advance Twitter Publishing Capabilities
Location Tagging check check check
Support Mention and Hashtags check check check
Support Multiple Image Posts check check check
Threads Scheduling check check check
Advance Instagram Publishing Capabilities
Reel Scheduling check check check
Story Scheduling check check check
Tag Profiles on Images check check check
Location Tagging check check check
Support Instagram First Comment check check check
Instagram Grid check check check
Advance LinkedIn Publishing Capabilities
Audience Targeting check check check
Support LinkedIn First Comment check check check
Advance YouTube Publishing Capabilities
#shorts Scheduling check check check
Mention of Other Youtube Accounts check check check
Learn More Learn More 14 Days Trial

In-depth Analytics Capability Comparison

Analytics and reporting capabilities help users to track their progress and make informed decisions about future strategies.

Both Loomly and Later offer all important analytics features. However, Later doesn’t allow users to generate downloadable white-label reports. Both tools provide basic social media analytics, such as post-performance metrics, audience insights, and account growth tracking. When it comes to custom report-building capabilities, both Loomly and Later lag in offering it.

Note: Interestingly, socialPilot does offer a custom report builder to add more value to your analytics insights.

Take a look at the table below to view how Loomly and Later compare with SocialPilot in terms of analytics capabilities.

Loomly

Loomly

Later

Later

SocialPilot

SocialPilot

Whitelabel Downloadable Report in PDF Format check check check
Email PDF Report to Client check check check
Auto Schedule Report with Team and Client check check check
Custom Report Builder check check check
Learn More Learn More 14 Days Trial

In-depth Inbox/Listening Capability Comparison

Now, Let’s shift our focus to the listening capabilities of Loomly and Later. While neither platform specializes in this feature, they still allow you to reply to messages received on social media. They also do a fair job of letting you raise support tickets.

Note: Here again SocialPilot gains an edge over Later or Loomly with its inbox and listening features. Unlike Loomly or Later, SocialPilot supports real-time listening and allows you to reply to questions, reviews, and visitor posts.

Now, let’s go through the table below to compare Loomly vs. Later vs. SocialPilot.

Loomly

Loomly

Later

Later

SocialPilot

SocialPilot

Can Reply Message check check check
Can Reply Questions and Reviews check check check
Can Reply on Visitor Posts check check check
Real-Time Social Listening check check check
Learn More Learn More 14 Days Trial

In-depth Social Media Collaboration Capability Comparison

Collaboration capability is an essential aspect that cannot be overlooked in social media management.

Both Loomly and Later offer team workflow capabilities as they allow per-post multi-user collaboration and access management. This feature helps to facilitate efficient communication within teams, enables you to assign tasks to team members, and implement content approval workflow. However, Later doesn’t offer unlimited client onboarding for free like Loomly.

Look at the table below to make a clear comparison between Loomly vs. Later and SocialPilot.

Loomly

Loomly

Later

Later

SocialPilot

SocialPilot

Free Unlimited Client Onboarding check check check
Per Post Multi-User Collaboration check check check
Access Management check check check
Content Approval Workflow check check check
Learn More Learn More 14 Days Trial

Frequently Asked Questions

Which is better Loomly or Later?

Both tools offer almost all important content planning, scheduling, and analytics capabilities. However, Later is more suitable for influencers and small businesses, while Loomly is suitable for agencies and small businesses.

What is the difference between Loomly and Later?

Loomly and Later are social media management tools that help individuals and businesses schedule and publish posts on various social media platforms. Loomly offers a wider range of features than Later but is a comparatively expensive option.

Can Loomly post directly on Instagram?

Yes, Loomly can post directly on Instagram. Loomly is integrated with the Instagram API, which allows users to publish and schedule Instagram posts directly from the Loomly dashboard. To use this feature, users must have an Instagram Business account and connect it to Loomly.

What is Loomly used for?

Loomly is majorly used for content creation, scheduling, content ideation, social media analytics, etc. Overall is a versatile tool that can help individuals and businesses streamline their social media management and create more effective social media content.

Which app is better than Later?

Depending on the user experience and pricing, some better alternatives to Later are SocialPilot, Loomly, and Sendible.

About the Author

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Jimit Bagadiya

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