Make social media management less complex with Loomly
Best For : Freelancers, agencies, non-profit organizations, startups,
individuals & influencers
Pricing: $359
| Number of Reviews (G2) | 1712 |
| Overall Star Rating (G2) | |
| Ease of Use | |
| Quality of Support | |
| Ease of Setup | |
| Minimum Pricing | $42/Month |
| Number of Social Accounts | 10 |
| Number of Team Members | 2 |
| Scheduling & Publishing |
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| Analytics |
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| Social Inbox |
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| Collaboration |
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| Whitelabel |
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| Best For | Agencies and Freelancers, Small and Medium Businesses, Brands and Creators, Non-profits, Education, and Government Organizations |
Loomly is a social media management tool designed to simplify and streamline creating, planning, scheduling, and analyzing content for multiple social media platforms. It is marketed as an all-in-one tool designed to meet the needs of businesses, teams, and individuals.
We think Loomly is a great choice for content creators, with features such as a built-in content calendar and real-time post suggestions tailored to your brand’s voice. Loomly integrates with multiple social media platforms, including Facebook, Instagram, LinkedIn, X/Twitter, TikTok, YouTube, Pinterest, Google Business Profile, Snapchat, and Threads.
It is best for freelancers, agencies, non-profit organizations, startups, individuals & influencers. Loomly also offers a free 15-day trial as well as multiple subscription options to accommodate your needs.
Pros
Aron F.
From the very beginning, the platform is easy to understand and very easy to set up and use. I manage multiple social media pages for many companies. We use Loomly every day and it allows us to map out content in advance. I’ve only needed to contact support for one glitch that I caused by clicking a wrong button and they were very eager and helpful in getting my mistake figured out for me.
Cons
Paula S.
It has many problems rather than benefits to start on Instagram, it does not allow uploading videos only images, in addition, video publications are extremely limited by everything, that implies a big problem, at least for us. Serious problem we have had is that sometimes it does not save the edition of the publication and therefore the publication turns out bad and which represents a terrible error since it stains our image otherwise do not try to communicate with their technical support since you do not will never attend
Loomly simplifies social media content management by allowing you to visually plan, create, and schedule your posts in one central location. You can collaborate in real-time with teams and clients through one platform.
Loomly provides a visual calendar interface where you can drag and drop posts to adjust their schedule. This helps easily reschedule the content to ensure the brand’s presence remains consistent. You can create a dedicated calendar for each brand or client, get an overview of all upcoming posts in the dashboard, and view content across multiple calendars.
| Smart & Advanced Queueing |
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| Repeat Posts |
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| Social Media Calendar |
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| Auto Publishing from RSS |
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| Bulk Scheduling |
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| Post Preview |
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| AI Assistant |
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| Support Facebook First Comment |
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| Support Instagram First Comment |
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| Support LinkedIn First Comment |
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| Instagram Collaboration Posts |
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| TikTok Carousel Posts |
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| LinkedIn Carousel Posts |
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| Shorts Scheduling |
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Loomly offers a number of features to help you overcome creative blocks and generate new content ideas, such as daily posts ideas that help you keep your content fresh and engaging. Unfortunately, Loomly does not have an AI assistant that is mostly now becoming an integral part of many publishing tools.
Unlike many other tools, it has the capability to schedule various types of content, including short-form video content, such as Facebook reels, Instagram reels, and YouTube shorts.
You can schedule automatically generated posts from RSS feeds that ensure your content is relevant and has a consistent flow to their audience. Moreover, Loomly’s hashtag manager offers suggestions for relevant and trendy hashtags to expand post reach and visibility.
Loomly lacks location tagging feature in twitter and does not support first comment on Facebook and LinkedIn which adds a manual step of commenting for social media managers.
You can seamlessly connect with external tools such as Canva, Unsplash, and Google Drive through its content creation features. You can import media from Canva and Google Drive, access free high-quality images from Unsplash, and utilize the Loomly Studio Editor to enhance images and videos before publishing.
Loomly offers another interesting feature i.e. post mockups, providing a realistic preview of how posts will appear on each social media platform before publishing. This feature ensures the content is visually consistent and optimized for each platform, avoiding formatting issues or inconsistencies.
But, it does not offer a watermark on images feature which is useful for brands and businesses who want to have their watermark in throughout their content.
Loomly’s intuitive interface makes it easy for teams to work together, but its collaboration features are somewhat basic, focusing mainly on content creation and scheduling. It allows you to invite team members and clients to collaborate on content, with customizable roles and permissions to control access and ensure content security.
| Content Approval Workflow |
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| Per Post Multi-User Collaboration |
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| Comments on Post |
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| Access Management |
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| Free Unlimited Client Onboarding |
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You can grant or restrict access with role–based permissions so that the right people are involved at each stage. You can establish multi-tier approval workflows so that designated individuals review and approve content before publishing, allowing for streamlined feedback and final approval.
Loomly provides a real-time commenting system, enabling team members and clients to provide feedback and suggestions directly within the platform. For example, if a client wants to give feedback on a particular phrase or brand voice, they can add comments to the exact post and sentence while reviewing.
Additionally, it has a custom-branded dashboard option for agencies to present a professional image to their clients. This feature allows agencies to create a custom subdomain, add their logo and favicon, and onboard clients into a personalized workspace.
But it does not offer unlimited client onboarding that means you have to pay more if you want to onboard more clients but have limited scope.
Loomly offers a comprehensive dashboard to monitor social media engagement, such as likes, comments, shares, click-through rates, impressions, and other platform-specific data. With a consolidated social inbox, you and your team can respond to mentions, comments, and messages from Facebook, Twitter, Instagram, and LinkedIn in real-time.
| Reply to Posts and Comments |
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| Can Reply to Messages |
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| Reply to Questions and Reviews |
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| Can Reply on Visitor Posts |
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| Unified Social Inbox |
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| Reply to Stories |
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The modified dashboard highlights unread conversations with the ‘New’ label. This visual cue guarantees that no important messages fall through the gaps, allowing you to prioritize and respond quickly to your audience’s involvement.
Loomly does not offer advanced engagement features, such as replying to a visitor’s post, which means you have to visit each post to increase engagement.
For seamless team collaboration and to ensure that you never miss a comment or message, you can mark posts as unread, assign, and filter posts by the assignee.
The Inbox includes several helpful features such as bulk actions, message categorization, saved replies, and team member assignments. These tools aim to improve response times, maintain brand consistency, and ensure that no interaction goes unnoticed.
Loomly also enables engagement with comments through liking, hiding, or deleting while providing native access to direct messages and private conversations.
Loomly’s analytics dashboard is designed to provide you with the necessary data to evaluate your social media strategy’s effectiveness. It offers a comprehensive overview of post-performance across various social media platforms, allowing you to track engagement, reach, and click–through rates.
| Detailed Social Media Analytics |
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| Multi-Account Combined Analytics |
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| Engagement Metrics |
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| Hashtag Performance Analysis |
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| Custom Report Builder |
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| Email PDF Report to Client |
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| Auto-Schedule Report for Team and Client |
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| Whitelabel Downloadable Report in PDF Format |
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With Loomly, you can monitor the effectiveness of your posts in real-time. This lets you see what topics and content appeal to your audience.
Through its ” Advanced Analytics ” feature, more detailed data and reporting features, such as account–level statistics like your total number of page likes and followers, new post metrics, data filtering, and period comparison, are available. The Standard, Advanced, and Premium plans all offer these features.
You can create customizable reports that you can share with your team or clients. This can help you show how valuable your social media efforts are or pinpoint areas where your approach needs work. Additionally, the Advanced, Premium, and Enterprise plans offer the ability to schedule analytics reports.
Loomly lags behind in its analytics capabilities when it comes to custom report building. Every campaign has different metrics and requirements and insights on these metrics are important to brands. With the unavailability of such custom reports, clients can get lost and frustrated with unwanted data.
With Loomly’s live chat support, you can communicate with a support agent in real time. You can also use Loomly’s platform to get help or send an email to their support staff. Loomly’s more expensive plans come with a dedicated account manager.
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| Email Support |
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| Training |
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| Setup Support |
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| Dedicated Account Manager |
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Loomly’s customer service has received a mixed bag of reviews. Some users have expressed gratitude for their helpfulness and responsiveness, while others have had less positive experiences.
User feedback on G2 commends Loomly’s support team for their quick response times and friendly approach to assisting with queries. For Higher-tier plans, such as the Enterprise plan, you get a dedicated account manager. This personalized support can be beneficial for larger businesses and agencies with complex needs who need customization.
Whereas some users have reported that the specific hours of operation for Loomly’s support team are not readily available. Additionally, they have complained about response times that are longer than anticipated, particularly during busy times or for more complicated problems. This can be a major annoyance for users who need urgent help outside of regular business hours.
Loomly appears to strike a mix between simplicity for newcomers and substantial capabilities for seasoned social media professionals. Beyond the first onboarding experience, Loomly’s simple and straightforward UI reflects its commitment to simplicity.
| UI/UX | Simple & User-friendly |
| Ease of Setup | |
| Setup Time Required | Takes a short time to set up |
The platform offers a range of resources, including tutorials and a step-by-step post builder, to guide users through the process of creating and scheduling content. The “Getting Started with Loomly” playlist, for example, provides practical guidance on using key features like the calendar, post builder, and collaboration tools.
Loomly offers a 15-day free trial but doesn’t have a free plan. They have four paid plans: Base, Standard, Advanced, and Premium. They also offer a Custom plan for larger businesses.
Base
$42
Per MonthFeatures
Standard
$80
Per MonthBase Features+
Advanced
$175
Per MonthStandard features+
Premium
$369
Per MonthAdvanced Features+
Loomly’s pricing model is based on per-user plans that scale with businesses’ demands. Beginning with the Base Plan at $42 per user/month, Loomly offers crucial social networking features for small organizations.
As plans evolve (Standard, extensive, Premium), capabilities extend to include extensive analytics, workflow customizations, and branding options, allowing larger teams to meet more complicated requirements.
However, charges can rise dramatically as user counts and social profiles grow, particularly with the Premium Plan, which costs $369 per user per month.
Loomly provides a Custom Plan for large organizations, which includes unlimited accounts and personalized support. This pricing model works well for small to medium-sized teams, but it may be too expensive for large teams managing multiple accounts.
While there is no free version, customers can test the features of any plan by using the 15-day free trial.
Here are some popular alternatives to Loomly. We have compared them side-by-side with Buffer, Hootsuite, and SocialPilot.
 SocialPilot |
 Buffer |
 Later |
 Sendible |
Loomly |
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| Pricing | Starts at $25/Month | Starts at $36/Month | Starts at $25/Month | Starts at $29/Month | Starts at $60/Month |
| Best for | Agencies & Small Businesses | SMBs & Brands | Brands & Creators | Mid-sized Businesses | Brands & Enterprises |
| Social Profiles | 10 | 6 | 7 | 6 | 10 |
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Publishing |
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| Bulk Scheduling | 500 Posts | |
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350 Posts | 400 Posts |
| Smart Queues | |
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| Repeat Post | |
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| First Comment | |
Only Facebook & Instagram |
Only Instagram |
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| Audience Targeting | |
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| Content Planning & Creation |
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| Content Library | |
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| Calendar View | Easy to read |
Hard-to-read |
Confusing |
Complex |
Hard-to-read |
| Holiday Calendar | |
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| AI Assistant | |
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Only caption |
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| Instagram Collab Posts | |
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| Location Tagging | |
Only Instagram |
Only Instagram |
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| Custom Call-To-Actions | |
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| Image Editor | |
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| Engagement |
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| Social Inbox | Unified inbox |
Limited Features |
Multiple Inboxes |
Multiple inboxes |
Unorganized |
| Reply to Reviews & Queries | |
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| Reply to DMs & Comments | |
Only Facebook & Instagram |
Only Facebook & TikTok |
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| Analytics |
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| Detailed Social Media Analytics | Easy to read |
Complex |
Only Instagram |
Complex |
Complex |
| Custom Report Builder | |
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| Auto-Schedule Report Sharing to Clients | |
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| Post Performance | |
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| Team and Client Collaboration |
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| Client Management | |
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| Approval Workflows | Easy & swift |
Basic |
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Technical glitches |
Missing functions |
| Per Post Multi-User Collaboration | |
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| Approval-on-the-go | |
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| White Labeling |
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| White Label Dashboard | |
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| White Label Downloadable Report | |
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| Learn More | Learn More | Learn More | Learn More | ||
With a more user-friendly visual calendar and all channel customer support, SocialPilot stands out as one of the best social media management tools. Its competitive pricing point makes it a beneficial choice for businesses needing advanced management tools within a specified budget.
Compared to Loomly, SocialPilot comes at a more affordable price point with excellent customer support.
Because of its extensive feature set, intuitive interface, and affordable prices, SocialPilot is frequently regarded as a strong substitute for Loomly. Even though both platforms offer essential features, SocialPilot provides more flexibility, especially for SMBs and agencies managing numerous social profiles.
With SocialPilot’s AI assistant you can generate content ideas whereas Loomly does not offer this feature. Moreover, SocialPilot enables watermark in pictures which makes it easier for brands to copyright their content on various platforms through single click. With Loomly, you have to do all that manually!
SocialPilot makes it easier for teams to manage content at scale because of its bulk scheduling feature, a wide range of platform integrations (including Pinterest and Google Business Profile), and approval-on-the-go feature. It also offers integration with Slack which Loomly currently lacks.
SocialPilot can be a better option for those who want a simple setup with strong functionality, such as social inbox capabilities. Its dashboard is easy to use and intuitive, making social media management a breeze, particularly when managing analytics and post-organization.
Loomly is an easy-to-use social media management tool to assist individuals and marketing teams in planning, scheduling, publishing, and analyzing content on various social media platforms. Loomly provides a number of features, such as a visual content calendar, advanced analytics, approval workflows, post ideas, post-optimization advice, and a basic community management system. Popular social media sites like Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, Google Business Profile, and others are integrated with it.
Although Loomly doesn't have a free plan, it does provide a credit card-free 15-day trial. Following the trial period, you can select from one of their paid plans, which start at $42 a month.
Loomly supports nine social media platforms: Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, Google Business Profile, TikTok, and Snapchat.
Loomly does not allow you to schedule stories directly, but it does provide push notifications and reminders for Instagram and Facebook stories.
There is no dedicated social listening function available on Loomly. This implies that you cannot use Loomly to analyze sentiment surrounding your brand, track brand mentions, or keep an eye on competitor activity. You should consider alternatives like SocialPilot, which offers social listening capabilities, among other features.
