Loomly

Loomly

Make social media management less complex with Loomly

Best For : Freelancers, agencies, non-profit organizations, startups,
individuals & influencers

Pricing: $359

Top Features

Loomly

Loomly

by Loomly Media
  • 9.1 Publishing & Scheduling
  • 7.9 Analytics
  • 8.1 Inbox/Listening
  • 9.0 Collaboration
  • 8.4 Support

Other Users Choose

SocialPilot

SocialPilot

4.5 (741)
  • 9.1 Publishing & Scheduling
  • 8.2 Analytics
  • 8.0 Inbox/Listening
  • 8.8 Collaboration
  • 8.9 Support

Overview

Loomly is a social media management platform that helps individuals, non-profit organizations, and businesses to easily create, publish, and analyze social media content on multiple social media channels. The platform can integrate with Facebook, Instagram, Twitter, LinkedIn, Pinterest, Youtube, Google Business Profile, and many more social platforms. You can easily schedule social media posts in advance with Loomly, making sure that you post the content at the best times for engagement with your audience.

Loomly, known for its easy-to-learn platform, offers a host of features and tools to help users smoothly create and publish social media content, analyze the performance of their posts, and collaborate with their team members. Two of the noteworthy features of this intuitive management tool include a collaborative review and approval workflow.

Another feature you should know about Loomly is a simple community management system that enables you to reply to comments, messages, and reactions of your followers on Twitter, Facebook, Instagram, and LinkedIn. Loomly even helps you measure your success – Its analytics help you measure the performance of your posts in real-time. These analytics come in handy when you need to check which content types and topics are a hit among your audience. Such information helps you plan your future posts accordingly.

Loomly also provides integrated ad management tools that let users craft, optimize, and manage social media ad campaigns. While there isn’t a free plan by Loomly available, you can try the platform for free and select your plan at the end of the trial. Loomly pricing starts from $42 per month (called the Base plan).

In all, the platform is created both for teams and individuals, and features such as workflows, content calendars, and custom user roles ensure on-time publishing of content, that too, with consistent messaging. Loomly allows you to manage your social media content i.e. ads and organic posts from a single platform, helping you reach your audience and build your brand on social media. As Loomly’s reviews are of mixed nature, you can always go through them to see whether the tool will suit you or not.

Loomly Rating

Ratings
 
Loomly
 
SocialPilot
Meets Requirements
 
8.8
 
8.9
Ease of Use
 
9.3
 
9.1
Ease of Setup
 
9.3
 
9.1
Ease of Admin
 
8.4
 
9.1
Quality of Support
 
8.4
 
8.9
Value for Money
 
8.5
 
9.2
Product Direction
 
8.4
 
9.1

Loomly Review

Positive

  • Loomly's efficient labeling system enables easy retrieval of past posts by topic, enabling quick reposting or modification for new purposes.
  • Loomly allows for both post scheduling and monitoring engagement within a single platform, streamlining your social media management.
  • The user-friendly calendar makes it simple to rearrange scheduled posts, facilitating quick rescheduling and adjustment of pre-planned social media content.
  • Loomly's export feature enables easy sharing of all captions and graphics with clients for review, streamlining the collaboration process and increasing efficiency.
  • Loomly's approval process enables quick content review and approval or suggesting edits, reducing the time and effort required for back-and-forth collaboration.
  • Features include scheduling threads and customizing text copies for each social media platform, resulting in more effective reach engagement.
  • Loomly's Instagram grid view provides a preview of the final post's appearance on the platform, allowing for easy optimization and curation of a visually-appealing and cohesive social media feed.

Negative

  • Loomly lacks a feature to toggle between grouped and ungrouped posts on the calendar, leading to inconvenience for users who have to manually ungroup posts frequently.
  • Loomly's photo size limit can be frustrating as it doesn't allow users to post full pictures or videos. Meeting specific aspect ratios can be challenging and may compromise the quality of the content.
  • It lacks the ability to copy and paste post structures, which can be time-consuming for users who want to replicate a post with minor changes.
  • The ‘First comments' option in Loomly is only available for Instagram and not Facebook, which can be inconvenient for users who want to add additional information to long posts without cluttering the post's main caption.
  • Instagram posting on Loomly can be troublesome as it requires manual posting when someone is tagged, which can be time-consuming and lead to delays.
  • Although it is possible to post videos using Loomly, file sizes need to be relatively small, which can, in turn, compromise the quality and length of the content.
  • Loomly's analytics are limited in their insights and only provide basic information. This makes it challenging for users to evaluate the effectiveness of their social media strategies and make informed decisions.

Loomly Pricing

Now that we have discussed Loomly reviews, let’s come to its pricing. Loomly offers 4 paid plans, namely Basic, Standard, Advanced, Premium, and Enterprise. You have the option to try Loomly for free, and then you can select the plan at the end of the trial. There is no separate Loomly free plan that you can choose.

Here’s a closer look at the features and Loomly Pricing:

  • Basic: The Base plan is priced at $42 per month. The number of unique users who can join calendars in this plan is 2. Also, the total number of social media accounts you can connect to the calendars is 10. Other features of the Basic plan include sponsored posts, hashtag suggestions, post analytics, two factor authentication, Loomly Media Studio, and much more.
  • Standard: The Standard plan costs $80 per month. The number of unique users who can join calendars is 6 and the number of social accounts you can connect to the calendars is 20. The features of this plan include sponsored posts, Loomly Media Studio, post analytics, advanced analytics, Slacks and Teams integration, and much more.
  • Advanced: The Advanced plan is priced at $175 per month. The number of unique users who can join calendars is 14 and the number of social accounts you can connect to the calendars is 35. The features of this plan includes sponsored posts, Loomly Media Studio, scheduled analytics reports, custom roles, custom workflow, and more.
  • Premium: The Premium plan costs $369 per month. The number of unique users who can join calendars is 30 and the number of social accounts you can connect to the calendars is 50. The features of this plan include sponsored posts, advanced analytics, scheduled analytics reports, custom workflow, content export, custom branding, and loads more.
  • Enterprise: You need to request a quote for this plan. The number of unique users who can join calendars is more than 31 and the number of social accounts you can connect to the calendars is more than 51. The features of this plan include sponsored posts, hashtag suggestions, scheduled analytics reports, custom workflow, custom branding, custom roles, and more.

Base

$42

Per Month
  • 2 users
  • 10 Social accounts

Features

  • Core Features
  • Sponsored Post
  • Loomly Media Studio
  • Hashtag Suggestions
  • Loom.ly Link Shortener
  • Post Analytics

Standard

$80

Per Month
  • 6 users
  • 20 Social accounts

Base Features+

  • Advanced Analytics
  • Content Export
  • Slack & Teams Integration

Advanced

$175

Per Month
  • 14 users
  • 35 Social accounts

Standard features+

  • Scheduled Analytics Reports
  • Custom Roles
  • Custom Workflow

Premium

$369

Per Month
  • 30 users
  • 50 Social accounts

Advanced Features+

  • Custom Branding

Price Comparison

The pricing of Loomly’s Premium plan, that an agency would typically choose, is $369 per month. You can find less costly Loomly alternatives to this in the market. SocialPilot is one such social media management tool that you can opt for. Its plans for agencies cost $100 per month.

Here’s a more detailed comparison between the plans of Loomly and SocialPilot:

Basic

$42/per month

Standard

$80/per month

Advanced

$175/per month

Premium

$369/per month

Free trial

available-icon

Available

Professional

$30/per month

Small Team

$50/per month

Agency

$100/per month

Agency+

$200/per month

Free trial

available-icon

Available

Features

1. Dashboard

Allows you to create, schedule, and publish social media posts, monitor their performance, and keep a check on engagement. Also, it gives an overview of every scheduled post, all thanks to the calendar view it provides.

You can call the dashboard feature of Loomly as the central hub where you can manage and view your social media accounts and content. The dashboard offers one interface where you can access and manage your social media channels with ease.

Another advantage of Loomly’s dashboard is that it lets users work in collaboration. Team members can be shared access to the dashboard after inviting them to the platform. The team members can then work together on creating, scheduling, and analyzing content for social media.

Dashboard

2. Scheduling

Allows users to schedule social media posts for publishing at a later date or time. Loomly’s scheduling feature boosts efficiency and saves time when it comes to social media management.

To use this feature, first and foremost, you will create the post. Then, you can select the time and date when you want to publish it. And then, the content will be published on the social media network at the set time. Just plan and set the content, and Loomly will publish it.

Loomly allows automated publishing for Twitter, Pinterest, Facebook, Google Business Profile, Instagram, and LinkedIn. It also allows manual publishing for Customer Channel, TikTok, and Snapchat.

Scheduling

3. Calendar

Lets you manage your social media content on a calendar view.

All thanks to Loomly’s calendar feature, you have a ready stream of content for publishing on your social media networks, as you are able to schedule posts months and weeks in advance.

The calendar view helps you check out what content is planned and the time it will be published on. So, you get an overview of every scheduled social media post. You can even move around posts to reschedule them, all thanks to a drag and drop feature. This is a great feature as you can make any adjustments that you need to make.

In all, Loomly’s calendar feature enables you to plan and organize your social media content well in advance. It enables you to manage and visualize your content for social media in an uncomplicated, intuitive manner.

Loomly’s calendar feature also allows collaboration among team members.

Calendar

4. Analytics

This social media analytics tool enables you to measure the performance of your posts in real time. This way, you get to recognise what content types and topics your audience has an interest in. Such information helps you plan your future content more effectively.

Loomly’s Analytics offers exhaustive insights into how your posts are performing on social media. This assists you in making data-driven decisions to bring better results in the future.

The Analytics feature offers you different data points and metrics, including follower growth, engagement rates, click-through rates, etc. You can check this data in charts and graphs and recognize patterns and trends in your social media presence. You can also use this feature of Loomly to draw a comparison performance of different social media campaigns and posts.

Loomly’s analytics also allows for collaboration among team members.

Analytics

5. Interaction

Lets you reply to the messages, reactions, and comments of your followers on social media channels such as Instagram, Facebook, LinkedIn, and Twitter. You can monitor your social accounts for comments, messages, and mentions and respond from the platform itself. You can also like and share posts from your followers, taking one more step towards building relationships and boosting engagement on social media.

Interactions is a simple community management system that allows you to engage and interact with your audience on your social media channels. This way, you get to enhance your presence on social media and build a solid relationship with your audience on different platforms. Also, with the help of the Interactions’ feature, you can see all the interactions in a single place, helping you track and manage all your conversations effectively.

Interaction

Loomly Reviews – Social Media Analytics Software

Features
 
Loomly
 
SocialPilot
Social Analytics
 
7.9
 
8.2
Social Publishing
 
9.1
 
9.1
Campaign Optimization
 
8.8
 
8.8
Social Engagement
 
8.6
 
8.2
Campaign Planning
 
8.9
 
8.9

Conclusion

Loomly is one of the most used social media management platforms helping teams and individuals manage their social media presence in a much more efficient manner. It offers a wide variety of features that allows you to maintain a consistent brand presence on social media and enables you to build your audience and brand on different social networks.

You can integrate Loomly with Facebook, Instagram, Twitter, LinkedIn, Pinterest, Youtube, Google Business Profile, TikTok, and Snapchat. The platform offers you the required tools to create, schedule, publish, and analyze your content for social media.

Loomly is also known for its Ads mockup functionality and collaboration features. Other key features include a content calendar that lets you visualize social content and schedule posts in advance.

 

Frequently Asked Questions

What does Loomly do?

Loomly is an easy-to-use social media management platform, known for its great user interface. It offers a host of useful features such as automated publishing and the ability to provide valuable post ideas. Loomly also comes with an ads manager that helps create ad campaigns. It even offers content curation, competitive analysis, live tips, and analytics.

Can I use Loomly for free?

You can opt for a free trial of Loomly. After your trial ends, you can select one of Loomly’s paid plans. There is no separate Loomly free plan.

What platforms does Loomly support?

Loomly supports these social media platforms:

Facebook, Instagram, Twitter, LinkedIn, Pinterest, Youtube, Google Business Profile, TikTok, and Snapchat.

Can you post stories on Loomly?

Loomly support stories for Instagram and Facebook with the help of push notification and reminders.

Does Loomly offer social listening?

No, Loomly doesn’t offer the feature of social listening.

What is better than Loomly?

As apparent from our Loomly’s reviews so far, you can definitely find an alternative to it that helps you do work in a better way. SocialPilot is one such alternative that you can choose for smooth social media management. Also, it’s a less costly option as compared to Loomly. The pricing of Loomly’s Premium plan, that an agency would typically choose, is $359 per month. SocialPilot’s plans for agencies, on the other hand, costs $100 per month.

About the Author

Picture of Jimit Bagadiya

Jimit Bagadiya