Loomly Pricing: Features, Costs & ROI Guide

Loomly is known for its intuitive, user-friendly interface, helping businesses of all sizes effortlessly create, schedule, and analyze content. But when it comes to Loomly pricing, there’s more beneath the surface.

Over time, its cost structure has raised eyebrows, with subtle fees and plan restrictions making potential users think twice.

One thing that sets Loomly apart is its risk-free trial—no credit card is required. This transparency is refreshing, but as you dive deeper into its pricing plans, questions arise.

Are the features worth the investment?

Is there enough value at each tier?

Do you need to pay more to unlock the essentials?

If you’re weighing Loomly’s pricing options against your social media goals, this guide will give you the clarity you need. We’ll break down the plans, highlight what you get at each level, and help you determine if Loomly is the right fit—or if another tool might offer a better deal.

Quick Overview of Loomly Pricing

Loomly offers four pricing plans—Base, Standard, Advanced, and Premium—that come with varying levels of features such as social accounts and users. This breakdown will help you determine if Loomly’s plans and pricing align with your needs.

Loomly provides essential social media management features. However, the pricing structure may not be the most flexible for businesses that require larger teams, as there is no option for adding extra profiles or users without upgrading to a higher tier.

The price gap between plans increases significantly, especially when transitioning from the Base plan to the Standard plan. Further, the option to choose between monthly and annual billing adds flexibility. However, the annual plan offers better value with a lower monthly rate.

Overall, for smaller teams or businesses with simpler requirements, Loomly’s pricing could be a suitable fit.

Loomly Pricing: In-depth Breakdown

1. Individual Plan

Suitable Loomly Individual Plan:

Base plan at $42 per month (10 social profiles)

Essential Features:

The Base plan of Loomly is perfect for social media beginners or small teams with a limited number of accounts. It allows you to manage 10 social media accounts and provides access for 2 users, making it a practical option for smaller operations.

Collaboration features such as approval workflows ensure smoother teamwork. Content creation tools like Canva integration, media editor, and post inspiration simplify crafting engaging posts.

Missing Features:

While the Base plan covers all foundational needs, its lack of advanced analytics and reporting features could limit growth opportunities. Social media marketers might struggle to analyze trends or collaborate effectively as they scale. However, if you’re just beginning, this plan is an affordable way to establish your social media presence.

2. Small Business

Suitable Loomly Small Business Plan:

Standard plan at $80 per month (20 social profiles)

Essential Features:

The Loomly Standard plan is a comprehensive solution for small businesses to build and manage a strong social media strategy on a budget. With 6 user access, teams can collaborate efficiently, and advanced analytics with exportable reports help track performance for smarter decisions.

The plan’s time-saving features, such as unlimited scheduling, direct publishing, and the hashtag manager, free up small business teams to focus on growth. Additionally, integrations with tools like Unsplash, Canva, and Giphy make creating professional content easy and cost-effective.

Missing Features:

This plan is perfect for teams that need deeper insights and better communication tools. However, the absence of scheduled reports might hinder efficiency for businesses with specific operational needs.

Further, Loomly’s lack of custom roles and workflows can be a real roadblock for teams. If you’re juggling tasks or managing multiple clients, being unable to assign roles or set up tailored workflows means more manual effort and potential confusion. It’s fine for smaller setups, but this could slow you down as your team grows.

3. Agency

Suitable Loomly Agency Plan:

Advanced plan at $175 per month (35 social profiles)

Essential Features:

The Advanced plan is designed for small to medium agencies, requiring greater flexibility and advanced features. It supports 35 social media accounts and provides access for 14 users.

Custom roles and workflows allow precise task assignments and tailored processes, reducing errors. Scheduled reports automate analytics delivery, saving time and providing actionable insights regularly.

Missing Features:

A well-rounded plan for agencies to efficiently handle their client accounts. The introduction of custom roles and workflows makes it ideal for teams with more complex requirements.

However, for agencies managing multiple clients or looking to scale, the lack of advanced analytics or competitor insights, tracking performance, and staying ahead in a competitive market becomes more challenging. Additionally, the absence of custom branding options may limit a consistent, professional appearance for client-facing materials.

4. Multi-locational Brands

Suitable Loomly Multi-locational Brand Plan:

Premium plan at $369 per month (50 social profiles)

Essential Features:

The Premium plan is tailor-made for multi-location brands seeking to manage an expansive and cohesive social media presence. Supporting up to 50 social media accounts and 30 users, it ensures smooth collaboration across teams spread across various locations.

With features like direct publishing, post analytics dashboards for detailed performance tracking, and integrations with Slack and Teams, this plan keeps everyone aligned, regardless of where they are. Features like post preview & optimization tips, slideshow creator, and hashtag manager further empower teams to craft engaging and impactful content with ease.

Additionally, unlimited media storage supports seamlessly managing high volumes of creative assets.

Missing Features:

A top-tier plan for large teams needing extensive social account management, branding, and collaboration tools. It’s a must-have for organizations prioritizing brand consistency and scalability.

However, the lack of personalized support and localized analytics might limit tailored assistance and region-specific strategies. Plus, missing automation tools could hinder users seeking hands-free operations, especially in competitive industries.

5. Enterprises

Suitable Loomly Enterprise Plan:

Custom pricing – contact for a quote

Essential Features:

The Enterprise plan is designed for large businesses or marketing teams needing additional social media accounts and user access. It includes all the features of the Premium Plan, plus tailored support from a designated account manager to ensure seamless operations and optimization.

Missing Features:

The plan offers substantial pricing, along with a comprehensive suite of features tailored for large and enterprise-level businesses.

However, the lack of social listening or monitoring tools can limit real-time insights into brand sentiment and audience engagement. Additionally, the absence of unified reports makes consolidating data across multiple channels harder.

Overall, it’s a strong choice for enterprises looking for efficiency, scalability, and expert guidance.

6. Non-Profit

Suitable Loomly Non-Profit Plan:

Base plan at $42 per month (10 social profiles)

Essential Features:

Non-profits often operate with tight budgets, making Loomly’s Base Plan a game-changer. Not only that, Loomly provides non-profits with a 50% lifetime discount on all paid plans. This makes it budget-friendly while still giving access to all the essential tools needed for powerful social media campaigns.

The unlimited scheduling feature enables non-profits to plan campaigns ahead of time, which is perfect for fundraising drives, event promotions, and advocacy efforts. Further, visual content is crucial for engagement, but budgets often don’t allow for professional designers. So, the Unsplash and Giphy integration helps them create compelling visuals without additional costs.

Missing Features:

The absence of social listening or monitoring limits a nonprofit organization’s ability to track conversations around its cause or respond to trends in real-time. Similarly, the lack of localized analytics can pose a challenge for non-profits with geographically dispersed campaigns.

Loomly also falls short in offering advanced CRM and community management features, which are crucial for building deeper relationships with donors, volunteers, and advocates.

Alternative to Loomly

Loomly is a good choice for managing social media accounts with its comprehensive scheduling, team collaboration tools, and detailed analytics. However, if you’re looking for a more robust and feature-rich alternative, SocialPilot stands out.

SocialPilot offers all of Loomly’s key features, like scheduling, analytics, and team collaboration, but with added advantages such as stronger client management tools, advanced social listening capabilities, and white-label solutions for agencies.

Here’s a head-to-head showdown between Loomly and SocialPilot:

	SocialPilot	Loomly
Pricing	Starts at $25/Month	Starts at $42/Month
Best for	Agencies & Small Businesses	Agencies, Startups, Individuals, SMBs, Freelancers, and Creators
Social Profiles	10	10
Ease of Use
Support
Publishing
Bulk Scheduling	500 Posts	Unlimited
Smart Queues
Repeat Post	Very Easy
First Comment
Audience Targeting
Content Planning & Creation
Calendar View
AI Assistant
Content Library
Holiday Calendar
Location Tagging
Custom Call-To-Actions
Instagram Collab Posts
Image Editor
Engagement
Social Inbox
Reply to DMs & Comments
Reply to Reviews & Queries
Analytics
Detailed Social Media Analytics	Easy to Read	Complex
Custom Report Builder
Auto-Schedule Report Sharing to Clients
Post Performance
Team Collaboration
Client Management
Approval Workflows	Advanced	Basic
Per Post Multi-User Collaboration
Approval-on-the-go
White Labeling
White Label Dashboard
White Label Downloadable Report
	Try for Free	Learn More

When it comes to Loomly pricing plans, there are a few things that might make you think twice before diving.

• The Base plan starts at $42/month, which might feel steep for small businesses, freelancers, or individuals just starting with social media management.
• The Base plan only allows for 10 social media accounts and two users, making it restrictive for teams managing multiple platforms or those needing more collaboration.
• Upgrading from the Base plan to the Standard plan doubles the cost to $80/month, which can be a huge leap for smaller teams that don’t need all the added features yet.
• The lower-tier plans (Base and Standard) lack critical features such as advanced analytics, custom roles, scheduled reports, and Slack/Teams integrations. These are necessary for growing businesses and users may find themselves needing to upgrade sooner than anticipated.
• The Advanced and Premium plans are priced at $175 and $369 per month respectively. These may not justify the price for smaller agencies or businesses, especially when the plans are lacking certain advanced features such as social listening, and comprehensive competitor analysis.
• While yearly payments offer discounts, the upfront cost may be a barrier for businesses with limited cash flow or those just starting.
• Loomly does not offer a refund policy, which can be a significant drawback if users are unsatisfied with the platform or need to cancel mid-term.
• Adding more users or accounts often requires upgrading to pricier plans, making it expensive for smaller teams as they scale.

Overall, teams with basic needs may find themselves paying for features they don’t yet require, making Loomly pricing less cost-efficient for those on tight budgets.

Loomly pricing plans cater more to financially flexible businesses, potentially leaving budget-conscious users seeking more affordable or scalable alternatives.

SocialPilot stands out as an exceptional Loomly alternative. Its thoughtful pricing structure ensures teams of all sizes can manage their social media presence effectively, making it the go-to choice for businesses looking to grow without breaking the bank.

Here’s what SocialPilot offers:

• All plans offer a 14-day free trial without requiring a credit card. This enables users to explore the platform risk-free before committing financially.
• Even the entry-level Standard plan includes essential features like analytics, scheduling, team collaboration, and integrations with tools like Canva, Google Drive, and Dropbox. This ensures value at every price point.
• For businesses with dynamic needs, SocialPilot offers the flexibility to add extra accounts at just $4 per account per month, a significantly lower cost than upgrading to the next pricing tier.
• Unlike Loomly plans and pricing, SocialPilot offers a smoother, more affordable upgrade path. Its Premium plan is priced at just $85/month (billed annually), providing 25 social accounts, 5 users, and 5,000 AI credits. 
• SocialPilot provides a holiday calendar in every plan, helping marketers quickly identify trending events and craft timely content. Loomly lacks this integrated feature, requiring manual research or third-party tools.
• SocialPilot is more team-friendly from the start, offering 3 users in its Standard plan and unlimited users in higher tiers. In contrast, Loomly pricing options charge more to scale the number of team members, making it expensive for growing teams.
• SocialPilot delivers detailed analytics and PDF reporting from the Standard plan onwards, helping users track performance effectively. With Loomly pricing, deeper analytics are tied to higher plans.
• SocialPilot’s higher plans include unlimited AI credits, enabling businesses to generate creative content effortlessly. Loomly pricing doesn’t offer integrated AI-powered content creation, requiring external tools that add to the cost.

Final Verdict

When comparing SocialPilot and Loomly, SocialPilot proves to be the superior option for businesses looking for a more affordable, scalable, and feature-rich social media management tool.

While Loomly pricing options offer essential features like scheduling and analytics, its pricing structure and limited flexibility make it less ideal for teams or businesses with dynamic needs.

SocialPilot, on the other hand, provides a range of features at more accessible price points, including bulk scheduling, AI-driven content creation, advanced analytics, and white-label options. This makes it a more comprehensive solution for agencies and businesses aiming to grow without exceeding their budget.

So, whether you’re a small business, an agency, or an enterprise, SocialPilot is the better investment for your long-term social media strategy.