These days, mere posting isn’t enough. Social media statistics indicate that a mass majority of businesses use social media platforms for marketing.
And to make a mark on your audience, you have to be consistently active on all the platforms where your audience is present. But its a monumental task, keeping up with all the aspects of social media management.
But why worry when there are umpteen tools that can bat for you on the social media front?
These social media automation tools come with heaps of features to secure your online presence and gauge its performance.
So rather than stressing about what and when to post, you can focus on what matters the most – your business. Choose the right set of social media tools available to make your marketing efforts seamless.
We’ll walk you through 14 such social media automation tools in this post to enhance your marketing and upgrade your branding to the next level.
In addition, it enables you to plan, brainstorm, and manage when and where content is shared or published; this occurs in the Content Planner section of ContentStudio.
ContentStudio provides a social media content calendar that allows you to view, accept, reject, and edit posts easily. This reduces the likelihood of sending out incorrect or error-filled content. Furthermore, all team members can easily collaborate. For example, your social manager can contribute ideas, your designer can add images, and your copywriter can create captions right away.
To reduce clutter, you can also see your content as part of an organized list. To make things easier, you can sort posts by type, status, member, and even label them in the content calendar.
I have used ContentStudio for several years now. I’m a big fan of using something that can simplify my content creation and posting. ContentStudio’s automation features keep me consistent with my social media management. The composer is easy to use and gives a great preview of what your post will look like on your different social channels.
Brad Ford P
The content approval flow is a little wonky for the client or collaborator. The discovery area is nice, but there’s a lot of clicking to filter what you want, and there’s no way to save that filtering.
Hootsuite is a popular social media automation tool for marketers. Its robust features make it compatible with a variety of social media platforms. It mainly focuses on large enterprises and big-sized agencies because of the complex features and pricing range.
Additionally, Hootsuite enables you to monitor multiple social media platforms at once with its social media streams. And yes, you can also use it to keep an eye on all your brands with its real-time updates.
Hootsuite’s great feature is the streams, you can get any important activity from any and all platforms on all accounts with a quick glance, if somebody retweets or mentions you, you will know ASAP and be able to respond accordingly.
Brad Ford P
Its interface is not so appealing and you have to spend a lot of time figuring out the features. It is necessary to get to it through learning videos, only then you can create effective plans. Adding team members is more expensive and training expensive as well.
BuzzSumo is an essential social media search tool if you want to have a greater understanding of your content marketing strategies. So instead of wasting time on guessing the content topics, use BuzzSumo to help you discover some of the popular keywords in your industry.
Over the years, BuzzSumo has grown into a popular social media marketing tool because of its ability to provide in-depth insights into what your competition is doing.
If you want to become a savvy content marketer and stay ahead of your competition, BuzzSumo will help you discover the most popular content by entering either a keyword or a domain name on the search bar.
You have the option to filter your results, depending on what you want – from duration to location. BuzzSumo can also collect analytics from popular social media platforms such as Facebook, Pinterest, LinkedIn, and Twitter, among others.
BuzzSumo helped me a lot to find the content which was most shared on social media channels. Using this, we can find influencers related to particular topics. By entering, we can find what is shared socially.
Some of the team members have had trouble using it. Mainly on the resource for brand names that include near ties to the title of our business. Maybe it’s because Buzzsumo lacks good data for some domains, which makes it inadequate for new sites.
Sprout Social is yet another social media engagement tool that you can use to ace social media marketing. Sprout Social allows users to organize and assign tasks to members. This tool also helps run ads on limited social platforms.
With this tool, you can schedule your posts or campaigns and it also provides analytics and social listening features. What’s more? Sprout Social serves all tiers of businesses – small or large enterprises.
The Smart Inbox in Sprout is my favorite feature. It allows us to see what’s happening on all of our platforms at once and is so convenient to react and reply to customer messages.
Its pricing is very high. It has limited social media platforms to be integrated with. You can only have four social media accounts at a time. If you need more apps, it will cost more fees. It is very expensive for teams because the more people you need to interact with, the more you have to pay.
Buffer is one of the popular social media marketing automation tools that offer users scheduling functionality. This tool comes in handy for LinkedIn, Twitter, Instagram, and Facebook users. Customers on the pro package can enjoy the Pinterest feature, too. However, those on a lower package will have a limited number of social media accounts connected.
As a new user, you can choose to go with the default scheduling functionality offered by Buffer or use your automation to match your needs. This social media automation tool provides users four slots per day by default. You have the freedom to either delete or add slots depending on the number of campaigns you have to post daily.
Buffer browser extension is available for Firefox, Safari, and Chrome. With these extensions, you can schedule your posts by clicking on the Buffer icon to add to your queue. Additionally, there are mobile applications – both for Android and iOS.
Jose Luis A.
Buffer is a social network monitoring and management program, it is a tool that allows you to keep constant track of your social networks, as well as keeping your contact space completely up-to-date.
Verified Buffer User
Team collaboration features are lacking some functionality that would help the team be more productive in suggesting, curating, editing, and approving content for distribution. Costs prohibit us from increasing to larger team packages
The primary goal of CoSchedule is to achieve efficiency for both solopreneurs and marketing companies. This social media automation tool integrates with WordPress and helps with pushing content to your preferred social media account whenever you hit “publish” for every post.
The best of all is that CoSchedule offers users a “Top Content Report,” which gives users insights into the social engagement of the campaigns you send out on social media. This feature is useful for content marketers who are curious to know how their marketing campaigns are fairing to help them adjust whenever necessary.
Unlike other social media tools, CoSchedule focuses on content and social performance. It offers features such as “ReQueue,” which allows users to reschedule their best content. This will help your audience see more fresh content in their feeds.
I love being able to plan all my social media in one place. Even if one of my children gets strep throat, my social media strategy keeps going without missing a beat. Having it connected to my blog makes it indispensable.
Dislike the pricing and not enough integrations with other applications or workflows. Dislike the photo upload feature and no short link feature for websites being shared in content posts.
Scoop.it is a social network and content curation tool for content marketers. It is also one of the best free social media automation tools, offering users a free plan. With Scoop.it, you can create specific topics, share your ideas, and connect with like-minded individuals.
Using the Scoop.it content director, users can curate content from any other source. You can also share your idea across your most preferred social media platforms with just a click of a button.
This social media automation tool also enables users to generate ideas using specific terms called keywords. So, if you are a content marketer, Scoop.it will help you stay updated and know what to always share with your audience.
I can publish a page from my blog to ScoopIt, and then share it to other social media platforms very quickly and easily.
Verified Scoop.it User
When compared to other curation services that we’ve tested Scoop. It was more difficult to manage, and the suggestions overall included less reputable sources. Pricing is too expensive with the feature of posting on WordPress.
Sendible is another great social media automation tool, helping you manage and automate social media channels. Sendible, not only lets you do one-by-one campaign scheduling on different social media accounts but also manage how your campaigns go out right from your dashboard.
The best feature is that you can create content and schedule it for a week, month, or as long as you need. Moreover, you can tailor your content according to different social platforms by leveraging features such as emoji, attachments, and more.
The three things that I like the best about Sendible are the content calendar and its functionality, analytics and customizability with great data charts, and the monitoring aspect.
Verified Sendible User
Sometimes the integrations don’t work 100%. Instagram often doesn’t pull featured images even when fetched. Hashtags sometimes run together after they’re added to various services. The mobile app seems to have a lot of bugs and the Services concept takes a little bit to get used to.
Meetedgar is different from other social media automation tools existing in the market. It offers better service and helps in uniquely scheduling content with its posting feature.
After your post is scheduled in Meetedgar, it also provides the feature of saving the same in the library for later use. This tool supports and assists you on social media platforms like Facebook, Twitter, Instagram, Pinterest, and LinkedIn.
My favorite part of Meet Edgar is how they handle the recurring sharing of content. All the benefits of automation with really granular control over what goes out, when it goes out, and where it goes.
Verified Meetedgar User
You could only set the frequency to daily rather than bi-weekly or on X day every month. Made it difficult to automate our process as we don’t post daily
With businesses growing at breakneck speed, Zoho Social is built to match their needs efficiently. This social media automation tool will help you work with your team and monitor brand mentions and social conversations.
It offers an unlimited social media scheduling feature and creates a custom report to analyze your social media. Zoho Social lets you manage social media platforms like Facebook, Twitter, LinkedIn, Instagram, and Google My Business.
Post scheduling and smart scheduling feature, which aims to publish your posts at times when your audience is most active.
Verified Zoho Social User
I do wish they had content generation options, such as RSS feeds or suggested posts for the field. The user interface unexpectedly becomes a little bit messy and difficult to navigate when uploading a large number of pictures and videos.
Agorapulse is an all-in-one social media automation tool that encourages teams to work collaboratively. Whether you are looking to schedule, reschedule, queue, or bulk upload your posts, they have plenty of options to fill your content calendar.
With a social inbox to catch every conversation, it also provides one-click reports to its users. Agorapulse supports social media platforms like Facebook, Twitter, LinkedIn, Youtube, and Instagram.
Definitely the all-inclusive inbox that helps me to stay caught up on all of my messages!
The reports are not as complete as they should be. I do not like the app very much. It’s not intuitive and it’s extremely basic.
NapoleonCat offers social media automation not only in terms of content scheduling but also in content moderation. You can set up predefined responses to repetitive questions in comment threads and direct messages on Facebook and Instagram.
The automation rules work for Instagram and Facebook ads comments as well. You can define up to 20 different responses to the same trigger so that your comments look natural – not robotic.
What’s more, if you spend hours fighting the Excel sheet to showcase your results, you can say goodbye to going through the process manually every week or month. With NapoleonCat, you can automate and schedule professional social media reports that get sent directly to your or other stakeholders’ inboxes.
One of the things that surprised me about NapoleonCat is simply the sheer number of functions it can perform. The scheduling tools are helpful, and reason enough to consider utilizing it. But it also has some of the most effective comment moderation tools I’ve ever used, with the ability to automatically hide comments containing certain words or phrases. This has been extremely helpful, as someone who works in a field with a lot of sensitive information.
Nothing major. The only shortcoming we’ve experienced was the fact that newly added accounts might take up to 24 hours to sync for the first time, so if you’re preparing a presentation for the next day, you might be in a difficult place.
Social media marketing has evolved over the years. It constantly demands of you consistent commitment to remain relevant to your audience. And to ensure this, you need the best social media automation tools to make a lasting impression.
Though all of the social media automation tools are top-notch, SocialPilot stands out from the rest because of its wide range of features at a pocket-friendly price. Take its free trial right away to automate your strategy on social media.
Social media automation is the process of optimizing or customizing your social media campaigns using automation tools, such as SocialPilot, Buffer, among others mentioned in this article.
You can automate social media using tools like SocialPilot, Buffer, Hootsuite, Agorapulse, Meetedgar, Zoho Social, etc. You need to sign up and link your respective accounts to one of these tools. You can choose your channels and schedule them at the best times.
Several types of social media tools are based on curation, scheduling, social listening, analytics, and report. Some social media automation tools like SocialPilot offer a wide range of features in one place too. Other notable tools are Agorapulse, Zoho Social, Sprout Social, Scoop.it, Meetedgar, Sendible, etc.
Yes, social media campaigns can be easily automated using automation tools like SocialPilot. They give you the ability to post and track your campaigns on multiple channels. You can even go for a free trial to find the befitting plans to suit your needs.
Some benefits of social media automation tools are:
Yes, you can post to all social media at once using social media automation tools. You can also bulk schedule these posts at preferred times for each channel.
There are a ton of social media automation tools. The list above only comprises some of the best automation tools you can start using today like: