Social media has emerged as the showstopper in every marketing regime. While individuals have made it a part of their daily schedule, brands are pulling up their socks to impress all.
Marketers are investing in social media posting tools to play a consistent game. These tools help marketers schedule posts, curate content and analytics, manage multiple social media accounts, team collaboration, and more.
But often, they end up with heavy bills for different apps for social media posts.
So, we have handpicked the industry’s best posting tools, which will help you control your full social media presence in a single app.
How We Analyze & Select These Tools:
We have compiled the following list of top-notch tools through extensive research and evaluation. Our process involved actively weighing factors like user experience, G2 ratings and reviews, cost, and scalability. We assessed the proficiency of these tools in automation, crafting content, visualization, analytics, and teamwork to rank them. We have dedicated immense effort to curating this list, with the aim of equipping marketers with insightful data for choosing the right tools that will help grow their businesses.
Best for:
Mid-sized businesses, mid-sized agencies, and some enterprise brands.
About Agorapulse
Social media managers actively use Agorapulse all around the world to schedule and post their social media content, get all analytics reports, and engage with users from one platform. This app is recommended as one of the most efficient social media posting tools and also offers CRM integration.
Agorapulse has a very aesthetically dynamic user interface, making it an engaging tool by itself. Agorapulse helps in building your community stronger with consistent social media posting abilities and analytics.
However, solo marketers and starting businesses might opt for Agorapulse alternatives as the tool is priced slightly high compared to other available options.
Pricing:
Standard ($69/month/per user), Professional ($99/month/per user), Advanced ($149/month/per user), and Custom (custom pricing). There is also a 30-day free trial and a free plan.
Key Features:
- Social Media Posting: Agorapulse enables you to craft posts to perfection, optimizing them for peak performance before scheduling.
- Social Monitoring: Keep a constant pulse on brand mentions and industry discussions, ensuring timely engagement with your audience.
- Comprehensive Reporting: Gain access to performance insights for all your posts, allowing you to refine your content strategy effectively.
- Social Media Inbox: Manage and organize conversations from various platforms within a unified inbox, streamlining your response efforts.
- AI-Enhanced Creation: Agorapulse’s AI writing assistant, swiftly generates imaginative ideas and captivating captions for your content effortlessly.
After thoroughly reviewing a multitude of user testimonials about Agorapulse, gathered from reputable platforms like G2 and Capterra, we meticulously scrutinized each one, taking into account every aspect of the tool. Based on this comprehensive analysis, we’ve aggregated the following insights.
Pros
- Agorapulse’s intuitive dashboard provides a hub for all social media posting, making the tasks of social media managers simpler.
- The approval workflow is a highly useful feature for agencies to put out error-free content consistently.
Luke E.
It optimises any workflow. It’s a daily hub for any social media manager. It was extremely easy to set up and has every feature we were looking for. Megan has been helpful answering every question I’ve had. This is something I use on a daily basis.
Cons
- TThe platform often slows down while uploading media content.
- Agorapulse does not provide analytics data for Twitter (X).
Verified User
Not having data available for Twitter/X is probably the biggest issue as of now.
Best for:
Businesses, Publishers, Non-profits, Mid-stage startup teams, Higher education, Solopreneurs, E-commerce, and Sports teams.
About Buffer
Buffer is one of the more efficient software when it comes to social media management. With a versatile set of social media posting features and a highly user-friendly interface, it is a preferred option for many marketers.
The tool seamlessly caters to the demands of businesses of all shapes and sizes. Whether you’re a solo marketer, a part of an agency with many clients, a startup, or a well-off business, Buffer does the job for all.
Buffer provides a free plan for managing up to 3 social accounts, but full access to all features requires payment per connected account. This pricing model can be challenging for budget-conscious businesses with numerous accounts to manage.
Pricing:
Buffer provides a range of four pricing options along with a 14-day trial period for each. There is a free plan for beginners. Paid plans range from $6 a month for one account to a monthly $120 for 10 accounts.
Key Features:
- Content Posting: Craft tailored posts and leverage Buffer’s social media scheduling capabilities to automate their publication.
- Performance Analytics: Utilize Buffer’s scheduling capabilities to generate detailed analytics and create comprehensive, shareable reports for each linked social profile.
- AI-Powered Assistance: Streamline the creation of social media captions with Buffer’s AI Assistant, facilitating faster and more efficient content generation through user prompts.
- Collaborative Workflow: Collaborate seamlessly with your entire team and involve clients in the social media content approval process using Buffer.
- Campaign Management: With Buffer’s social media management capabilities, you can easily create and manage a new campaign.
After sifting through numerous user reviews of Buffer sourced from reputable platforms such as G2 and Capterra, we meticulously examined each one, considering all aspects of the tool. From this thorough analysis, we’ve compiled the following insights.
Pros
- Since the dashboard of Buffer is extremely straightforward, new users need little to no time to grasp the tool.
- Buffer’s ability to recycle and reschedule older posts is helpful in maintaining social media consistency.
- The seemingly simple platform boasts all the basic functionalities such as scheduling, analytics, engagement and AI-powered content generation.
Jack H.
Buffer takes all the stress out of social media management. There’s a great draft and approval process along with an easy to use asset library. Having multiple platforms in one place but still having the benefit of most of the native apps is well worth the subscription cost.
Cons
- The mobile interface of Buffer is not as well-developed and streamlined as the website version.
- Buffer lacks the collaborative capabilities for supporting teamwork unlike other social posting tools.
Victory J.
The mobile app isn’t as seamless as the web version. I guess this isn’t an issue for many as most people prefer to work pon their computers. I do a lot of repetitive tasks on the move so it kind of is a big deal for me.
Best for:
Enterprises and Agencies
About Sprout Social
SproutSocial is an all-in-one app for posting on all social media platforms. It helps you grow your network and engage on social media platforms. It supports several helpful integrations, such as UserVoice, Zendesk, CRM tools, and more.
Sprout Social has excellent social listening tools, so you leave no stone unturned and engage at every possible opportunity. It also provides you with the most relevant hashtags for your content ans also provides insights into how they are performing.
With all these tools and features, you can build your social media presence, grow your audience, generate desired results, and streamline social media management for platforms like Facebook, Instagram, Twitter, and LinkedIn.
Pricing:
Sprout Social offers 4 pricing plans along with a 30-day free trial. Plans start from Standard ($249/month/1 user), Professional ($399/month/1 user), Advanced ($499/month/1 user), and Enterprise (custom pricing).
Key Features:
- Social Media Management: Sprout Social’s features, such as automation and publishing, let you manage your social media accounts far in advance.
- AI Assistant: You can use the built-in AI tool to generate content ideas and meet other social media needs.
- Boost Engagement: The Sprout Social social media listening feature allows you to engage with your audience with AI-generated replies. Integrating AI and engagement can help you boost your online presence faster.
- Premium Analytics and Monitoring: Get customized data for your campaigns and social media accounts in a single report and monitor performance.
- Scheduling and Publishing: Plan your content and campaign in advance and manage with an intuitive social media calendar for easy planning.
Pros
- This social media posting app has good listening capabilities. You can even customize your social media streams.
- It has a bot builder that helps you manage chatbots on Facebook Messenger.
- It has a rich asset library.
Stephanie M.
I like that I can rely on Sprout to post my content for me after it’s scheduled. I like the listening capabilities.
Cons
- It is a bit pricey as the pricing model is per user, which is unsuitable for large companies.
- There are additional charges for including more features on your account.
- Though they have an inbox to manage messages and mentions, they aren’t entirely intuitive as they don’t have a unified inbox.
Fernando C.
It is a bit expensive for companies with many workers since the program is per user. In addition, the cost rises if you want to have more functions. Another element that interferes with the total productivity of the program is that it needs consistent interaction metrics on all social platforms; it would be ideal that it could cover all, not just some.
Best for:
Marketing agencies and small businesses.
About Tailwind
Tailwind is a good tool from scheduling pins and discovering relevant content to growing reach and measuring results – this tool lets you achieve all this and more. This social media posting app also helps you manage and grow your presence on Facebook, in addition to Instagram and Pinterest management.
For those who are looking for the most effective way to grow on Pinterest, Tailwind is a great option, making their pins creation easier than ever.
Pricing:
The pricing plans start from Pro ($24.99/month/1 user), Advanced ($49.99/month/2 users), and Max ($99.99/month/5 users). There is a Free Forever plan for 1 user with limited capabilities.
Key Features:
- Post Creation: Tailwind lets you automate your designs for posting on Facebook, Instagram, and Pinterest. It provides you with trending templates that generate almost ready posts for you to share directly.
- Post Scheduling: With the smart social media interface, Tailwind lets you schedule and share posts according to your plan for maximum engagement. You can post directly or set a reminder to share it on the go.
- Social Media Analytics: To optimize your social media posting schedule, it is vital to understand past performance, another aspect in which Tailwind provides current status and outcome to plan for the future.
- Hashtag Adviser: For the highest social media reach, Tailwind provides performance insight on relevant hashtags so you can get the most out of the correct keywords and hashtags.
Pros
- You can create a new pin every time instead of repinning your content.
- Tailwind’s automation function saves you time while helping you maximize reach.
- Tailwind’s powerful analytics and reporting features offer deep insights, let you measure impact, and optimize your strategy to accelerate growth.
Sara D.
Tailwind allows me to spend my time creating content because it saves me time pinning to Pinterest. It finds the kinds of posts that I want to pin to my boards.
Cons
- Tailwind does not allow you to toggle between Tailwind accounts, which could be challenging if you work for multiple clients simultaneously.
- Tailwind does not let you post on Twitter, LinkedIn, and Facebook.
- Tailwind is considered to be one of the costlier social media posting tools as it supports limited social media networks.
Verified Tailwind user.
It took a while to get used to how things are done, and you can not post to Twitter.
Best for:
Marketing agencies, individuals, and small businesses.
About CoSchedule
CoSchedule is a real-time planner for your blog and social media profiles, such as Instagram, Facebook, Twitter, LinkedIn, Tumblr, TikTok, and Pinterest. It helps you organize and post to all social media at once using the CoSchedule AI marketing calendar.
It is mostly used for CoSchedule social media calendar and planning abilities, which help marketers visualize and plan their content several days in advance. CoSchedule is a suite that helps you plan your posting schedule in advance.
CoSchedule’s AI Assistant, Mia, can help you generate new project ideas, draft engaging content, and create other content variations to help you grow your social media campaign.
Pricing:
CoSchedule offers 3 pricing plans, starting with Social Calendar ($19/month/1 user), Content Calendar (custom), and Marketing Suite (custom). There is also a Free plan for 1 user.
Key Features:
- Social Media Calendar: CoSchedule provides a single-view interface to help you visualize months of content in advance.
- AI Assistant: The AI Assistant Mia can help you generate content ideas, create captions, and plan your social media campaigns.
- Content Calendar: If you are a blogger or a writer, Coschedule has something for you, too. CoSchedule comprehensive content calendar view helps you schedule and plan your blog postings.
- Team Collaboration: Another ability of CoShedule is that it allows you to collaborate with your team to assign tasks and stages of your calendar planning.
Pros
- It offers agile marketing products for syncing projects and processes with teammates.
- It gives a visual representation of all your content in one centralized place.
- This tool seamlessly integrates with WordPress, making it easy to plan, publish, and promote blog posts and social media messages.
Casey
CoSchedule is useful for keeping me on track with everything I’m trying to accomplish. Reposting my best work regularly without needing to lift a finger.
Cons
- It is costly compared to other content calendar alternatives.
- It is difficult to share the editorial calendar with the rest of the team. It isn’t even available in a print-friendly version.
- Scheduling blog posts is not as user-friendly as CoSchedule alternatives.
Jessica H.
Coschedule is more expensive than the normal content calendar alternatives I have found. Social media programming exists, but we find publication errors more often than we would like.
Best for:
Professionals, Small teams, Small-medium businesses, and Enterprises.
About Hootsuite
Hootsuite, a one-for-all social media marketing solution, has been adopted by a diverse array of users across industries. This powerful software excels in centralizing all aspects of social media posting within a singular dashboard, streamlining workflows, and cutting out the need for different tools.
Hootsuite enables solo marketers by functioning as a virtual social media team in a box. With a worldwide user base spanning industries like education, finance, government, and healthcare, the tool has helped automate content management for all Hootsuite users.
Its powerful collaboration workflows make Hootsuite perfect for larger teams and agencies. However, due to Hootsuite considerable prices on higher plans, smaller brands and solo entrepreneurs are unable to afford the tool.
Pricing:
Hootsuite offers 3 pricing plans, starting with Professional ($149/month/1 user), Team ($399/month/3 users), and Enterprise (custom pricing for 5 users). There is also a 30-day free trial available.
Key Features:
- Scheduled Publishing: Effortlessly plan, create, and schedule social media content for automatic publishing at designated times.
- Customer Engagement: Effortlessly manage conversations with followers and leverage AI chatbots for automated responses.
- Social Listening: Stay informed about trends, track brand mentions, keywords, and hashtags to assess brand perception.
- Social Media Ads: Effectively manage Facebook, Instagram, and LinkedIn ads directly from Hootsuite’s dashboard.
- Analytics: Centralize analytics data from multiple platforms for easy access and analysis.
- Team Collaboration: Promote seamless teamwork by assigning defined roles to clients and colleagues.
- Employee Advocacy: Expand your reach by enabling employees to share company posts on their personal profiles.
- AI Writer: Simplify and expedite the creation of social media captions with the assistance of AI technology.
We went through a hundred user reviews for Hootsuite, gathered from trusted review platforms like G2 and Capterra. After carefully analyzing each of them in respect to all the features of the tool, we have gathered these insights.
Pros
- The platform-specific content customization functions make it easy for users to create effective content for maximum reach.
- Content calendar in Hootsuite provides users a centralized space to visualize their whole upcoming content strategy.
James F.
I love that Hootsuite makes it easy to manage and connect so many social accounts. I can see my content calendar all in one place and schedule new posts easily. The reporting features are also a big help. No more scrolling through the ever changing Meta Business Suite. It’s all in on Hootsuite. It’s super easy to get your accounts all setup and integrated.
Cons
- Users have sometimes faced problems while uploading media files to posts.
- Hootsuite’s analytics metrics have been found lacking by users.
- The user support for the platform is not active with their responses.
Santa Z.
I don’t like the quality of pictures that is lost when things get uploaded through Hootsuite. I also wish there was a way to schedule stories directly on Hootsuite, as well as scheduling post sharing.
Best for:
Mid-sized businesses, mid-sized agencies, and some enterprise brands.
About Sendible
From engagement to analytics, Sendible is built to help agencies manage social media marketing for multiple brands. With a diverse user base ranging from medium-sized enterprises to mid-sized digital marketing agencies and more extensive corporations, Sendible’s robust suite of features facilitates swift issue resolution and empowers users to fully harness the potential of social media with an extensive toolbox.
Nevertheless, it’s essential to acknowledge that Sendible may not be the most economical choice, and certain users have expressed less-than-ideal experiences with the caliber of the customer support.
Pricing:
Sendible provides four paid plan options, and instead of offering a free plan, it provides a 14-day free trial period. The plans range from Creator, priced at $29, Traction for $89, White Label for $240, to the last plan, White Label+ plan, which is priced at $750.
Key Features:
- Publishing: Sendible optimizes your publishing duties, empowering you to generate and schedule posts, thus streamlining content creation through automation.
- Collaboration:Enhance task management by effectively coordinating with both your team members and clients, ensuring seamless workflows and streamlined approval processes.
- AnalyticsGain a comprehensive understanding of your content’s performance and unlock valuable insights into audience behavior by leveraging in-depth analytics for all your posted content.
- White Label: Increase your revenue with highly adaptable social media management solutions tailored for your clients, complete with your distinctive branding.
We have gathered multiple authentic Sendible user reviews from G2 and Capterra and meticulously analyzed them in regard to the major features important in terms of use case. Based on this study, we have gleaned the following insights.
Pros
- The response time of the customer support team was prompt, coming up with effective resolutions for their problems.
- Users appreciate the ability to schedule and post first comments along with Instagram posts.
- Collaboration workflow makes it easier for agency marketers to work with multiple clients.
Dirk Steffen H.
Sendible has revolutionized my ability to develop and implement effective social media strategies. The intuitive user interface and multiple features, such as direct scheduling, content customization and comprehensive analytics tools, have allowed me to significantly improve my social media presence. The collaboration options and security features are indispensable for my work with clients.
Cons
- Sendible still lacks in customizing short-form videos including YouTube Shorts, Instagram and Facebook Reels.
- The posts sometimes fail to be published.
Verified User
The UI can feel clunky at times and sometimes posts bounce.
Best for:
Individuals, small and medium businesses, and marketing agencies.
About eClincher
eClincher is a good social media posting tool that helps businesses improve. eClincher supports posting on major social media platforms like Facebook, Instagram, Twitter, LinkedIn, Pinterest, Google Business Profile, and YouTube.
It is suitable for individuals and small teams. It also provides RSS feed integration for easy content-sharing capabilities. What sets it apart from other social media posting apps is eClincher’s inbuilt library of images, so you don’t need to design a creative each time you share social media posts.
Pricing:
eClincher offers four paid plans: Basic ($65/month/1 user), Premier ($175/month/3 users), Agency ($425/month/6 users), and Enterprise (custom quote). There is also a 14-day free trial.
Key Features:
- AI and Automation: eClincher has an AI-powered automation tool that enables you to create and plan content, generate smart replies to comments and DMs, advanced analytics, etc.
- Community Engagement: It has a smart social inbox that combines all your comments, reviews, new followers, tags, mentions, and messages in one place to enable a one-click reply.
- Scheduling and Management: eClincher is facilitated by all the necessary scheduling and social media management features, such as a content calendar, content library, hashtag management, collaboration, etc.
- Social Media Analytics: With advanced reporting capabilities, you can design your PDF using templates and tailor the KPIs to the campaign.
- Social Listening: Although eClincher’s social listening feature is not enabled with AI, it still has pretty decent aspects, such as sentiment and competitor analysis.
Pros
- eClincher has monitoring and listening features, which are helpful for branding at large.
- eClincher has impressive customer support, which is prompt at solving issues and taking feedback.
Gina B.
I liked the simplicity of the platform and the social features that were available at the time.
Cons
- Scheduling posts is a clunky feature of eClincher. It is not always accurate or reliable, and you are expected to cross-check the delivery of posts from time to time.
- It lacks intuitive bulk uploading features, which is necessary for big brands, marketing agencies, and enterprises.
Verified eClincher User
We loved using Eclincher until we got to the point where we were managing over 50+ profiles. Once we got to that point, the system was always buggy, and the support started to lack. We’d have problems and issues, and support couldn’t help us out. Most times, it felt like we’d ask them something, and they couldn’t comprehend what the issue was; it was kind of frustrating.
Best for:
Small Businesses, Agencies, and Enterprises
About Planable
Planable is a well-known social media posting tool that is preferred by solo marketers as well as agencies for its visually-oriented planning and collaborative capabilities.
Being a social media pro, Planable will prove to be a great asset to you, managing an array of all the major social channels that you would need to cover for your brand. These channels include Facebook, Instagram, Twitter, TikTok, Linkedin, YouTube, Google Business, and Pinterest.
Collaboration on the tool is a breeze, with approval workflow being facilitated for any content scheduled from here.
Pricing:
Planable pricing starts with a basic plan of $13 per month for a single user. This plan is useful for small teams or individuals. If you want more features, you can go with Pro ($26/month/1 user) or Enterprise (custom quote).
Key Features:
- Multi-Level Collaboration: This feature of Planable allows you to collaborate with internal and external members for better workflow. Add your team members and clients to the process and reduce time wastage.
- Planable Calendar: This tool provides and planning view to the users, which keeps them informed about what is planned for when, and where. It ensures you easily plan your content and schedule for the best time.
- Scheduling: Planable makes it easy to plan, create, customize, and schedule posts. It supports scheduling on almost all social media platforms.
- Customization Options: With the wide customization options, you can create and craft your post according to your needs for any account.
Pros
- The content calendar provides an integrated space for visualizing the content strategy for a whole month
- Internal communication is streamlined with the collaboration features within the tool
- Engaging and intuitive UI design.
Charlotte J.
The ease of set up, very intuitive user interface, very helpful and quick to respond support team. Great for freelancers or agencies with different clients.
Cons
- Advanced features like analytics and social listening are lacking
- Not many customization options are available in the bulk posting feature.
Verified eClincher User
Features are very limited, you can only schedule and approve or comment. Would like analytics, space to chat with my client, etc.
Conclusion
As a social media marketing team, your ultimate aim is to effectively manage your brands’ social presence and drive organic traffic to your website. You should be able to post across multiple social media platforms without spending too much time on each platform. For this, you need a robust solution that is easy on your pocket without compromising on features.
Out of all the tools, SocialPilot seemed to be the best fit overall. You can try it out for free to know better!
Frequently Asked Questions
How can I post to social media all at once?
There are some great apps for social media posts that will help you post and schedule to multiple social media platforms all at once. Some of the best social media posting tools are:
- SocialPilot
- AgoraPulse
- Buffer
- Sprout Social
- Tailwind
- CoSchedule
- Hootsuite
- Sendible
- eClincher
- Planable
Which app for social media posting is best for small businesses?
SocialPilot is one of the most affordable and easy-to-use social media posting tools that perfectly fits a small business.
- It’s super cost-effective, starting at $30/month.
- You can analyze, schedule, report, and collaborate with your team all from one dashboard.
- Customer support is 24×5 available to get your queries solved via phone/chat/email.
- The tool offers a 14-day free trial with a live demo of the product.
What is a social media scheduling tool?
A social media scheduling tool is an automation tool that helps you schedule social media posts for multiple social media accounts ahead of time. You can’t be active by yourself on social media all the time, so using a social media scheduler helps you to be proactive.
How do I make a social media schedule?
You can make a social media schedule using a content calendar. Most social posting tools have a content calendar and scheduler already.
How often should you post to social media?
Different social media platforms have different posting frequencies. But it is best to post daily on every social media channel, except for Twitter. Twitter is a demanding platform and requires 2-5 tweets daily for projecting a decent performance.
What is the best social media posting app among SocialPilot, Hootsuite, and Buffer?
SocialPilot proves to be the best social media management app covering all areas like advance post scheduling, social media analytics and reporting, Facebook ad management, bulk scheduling, and much more.
About the Author
SocialPilot
$30
per month
SocialPilot is one of the top contenders for social media posting tools. The platform is designed to help businesses, agencies, and marketers plan and publish content across all major social media platforms, such as Instagram, Facebook, Twitter, TikTok, and more, through a centralized dashboard.
The tool lets you generate fresh and engaging social media post ideas, captions, and even hashtags. You can schedule your posts in advance and get them published on the desired dates per your calendar to streamline your content management efforts.
Moreover, this tool is easy to use and eliminates the learning curve for first-time users. SocialPilot has more than 13000 users and a rating of 4.5/5 stars on the G2 review platform.
Best for:
Marketing Agencies, SMBs, Multi-Location Brands & Professionals
Social Media Scheduling and Posting Features:
SocialPilot makes it easy for you to manage your scheduling and posting routine and complete your tasks within the designed timeframe. Here are some highlights of what the tool has for you:
Post Across Networks
Schedule and publish your posts on all networks without any hassle
Content Calendar
Plan and automate all your posts ahead with a social media calendar.
AI Assistant
Generate engaging content ideas, captions, and hashtags within a few clicks
Content Library
Save posts, media, or even hashtag groups for later use
Bulk Schedule
Schedule up to 500 posts for multiple accounts in one go
Improved Collaboration
Quickly collaborate with your team and clients and reduce back and forth
Multiple Content Formats
Supports formats like Text, Image, Document, Carousel, Story, and Reels
Canva Integration
Easily access your Canva creatives directly from SocialPilot
Edit Images and Add Watermarks
Customize your images and protect them with watermarks
Other Key Features:
SocialPilot Pricing
SocialPilot offers a 14-day free trial and access to all premium features (no credit card required & cancel any time). Choose a plan that fits your needs.
$170.00/mo
$85.00/mo
$42.50/mo
$25.50/mo
What People Say About SocialPilot
Kristen F.
I am a social media manager, and SocialPilot has made it easier & faster to get my work done! I can create & schedule posts for all my clients’ accounts in one place.
Kindsey H.
What I like best is that I can schedule posts in advance. Saves me time & allows me to prep months ahead. SocialPilot has been a great asset to my marketing.