Social media has emerged as the showstopper in every marketing regime. While individuals have made it a part of their daily schedule, brands are pulling up their socks to impress all.
Marketers are investing in social media posting tools to play a consistent game. These tools help them post regularly, engage with their audience, track analytics, leverage social media listening benefits, manage ads, and much more.
But often, they end up with heavy bills for different apps for social media posts.
So we have handpicked the industry’s best social media tools that will help you cover a wide array of social media networks without costing you an arm and a leg.
Over 17,000 social media managers actively use AgoraPulse to schedule and post their social media content, get all analytics reports, and engage with users from one platform. This app for social media posting also offers CRM integration.
You can also keep a tab on all conversations from a unified social inbox. Apart from the usual scheduling features, you can use Agorapulse for competitor analysis. Agorapulse helps in building your community stronger with consistent posting abilities and analytics.
Pros
Lene A.
The ability to actually see “Inbox 0” is insanely motivating and always makes me feel good.
Cons
Bobby B.
One thing I miss is the possibility to boost/advertise through the platform.
Buffer is a social media posting tool that is simple to use, helps you tell your brand story, and drives in lots of engagement with efficient publishing and analytics tools. Buffer also offers a free version, but it may not cater to business needs. You can include various additional features like Buffer Analyze and Buffer Publish to leverage its full potential in its paid version.
Pros
Soraya E.
Buffer is software designed to program your publications in your social networks or computer platforms, allowing you to stay connected in some without neglecting the others.
Cons
Verified Buffer User
It is quite confusing (from the social media apps) to know what is triggering what. Buffer does not help in clarifying that either.
Sprout Social is an all-in-one app to post on all social media that help you grow your network and engage on social media platforms. It supports several helpful integrations like UserVoice, Zendesk, CRM tools, and more. Sprout Social has excellent social listening tools, so you leave no stone unturned and engage at every possible opportunity.
Pros
Stephanie M.
I like that I can rely on Sprout to post my content for me after it’s scheduled. I like the listening capabilities.
Cons
Fernando C.
It is a bit expensive for companies with many workers since the program is per user. In addition, the cost rises if you want to have more functions. Another element that interferes with the total productivity of the program is that it needs consistent interaction metrics on all social platforms; it would be ideal that it could cover all, not just some.
Tailwind is the official Pinterest Partner for content marketing and Instagram partner for community management. From scheduling pins and discovering relevant content to growing reach and measuring results – this tool lets you achieve all this and more. Apart from Pinterest management, Tailwind also helps you manage and grow your presence on Instagram.
Pros
Sara D.
Tailwind allows me to spend my time creating content because it saves me time pinning to Pinterest. It finds the kinds of posts that I want to pin to my boards.
Cons
Verified Tailwind user.
It took a while to get used to how things are done, and you can not post to Twitter.
CoSchedule is a real-time planner for your blog and social profiles like Facebook, Twitter, LinkedIn, Tumblr, and Pinterest. It helps you organize and post to all social media at once. It also includes planning, publishing, automating, engaging, and measuring. This tool enables you to create full-scale social media campaigns and create reusable templates, thereby saving time and improving productivity.
Pros
Casey
CoSchedule is useful for keeping me on track with everything I’m trying to accomplish. Reposting my best work regularly without needing to lift a finger.
Cons
Jessica H.
Coschedule is more expensive than the normal content calendar alternatives I have found. Social media programming exists, but we find publication errors more often than we would like.
Hootsuite is a complex social media posting tool meant for large organizations. It is one of the oldest market players supporting Facebook, Twitter, Instagram, LinkedIn, Pinterest, and Youtube. With over 18 million customers, Hootsuite delivers the global scale and insights one needs to succeed in social media marketing. Apart from daily schedules, you can use Hootsuite for phenomenal ad campaigns too.
Pros
Harry W.
Using the streams Hootsuite offers, I can set up one for all posts to check consistency and monitor engagement, one for competitor research, and one for searches, and then more platform-specific streams so I can really dive into the nitty-gritty if I need to.
Cons
Brie S.
The user interface is weak; it’s not user-friendly, nor is it practical or modern looking. It has a tendency to leg, it also isn’t mobile-friendly, they do have an app, but again it’s not easy to navigate.
From engagement to analytics, Sendible is built to help agencies manage social media marketing for multiple brands. This is one of the social media posting tools that supports Facebook, Twitter, Instagram, LinkedIn, Google My Business, Youtube, and Pinterest, along with blogging platforms like WordPress, Medium , and Tumblr.
Pros
Scott N.
It has an awesome user interface (UI) which is easy to use and generally a great user experience (UX).
Cons
Verified Sendible User
The Reporting section has quite a bit of bugs, mainly for Google Analytics connections. Not quite sure if Sendible is to blame or the API to google, but our reports tend to not pull 50% of the time. Sometimes the integrations don’t work 100%. Instagram often doesn’t pull featured images even when fetched. Hashtags sometimes run together after they’re added to various services.
eClincher is an amazing social media posting tool that helps businesses increase their social media ROI. eClincher supports all major social media platforms like Facebook, Instagram, Twitter, LinkedIn, Pinterest, Google My Business, and Youtube. It is suitable for individuals and small teams. It also provides RSS feed integration for easy content sharing capabilities. The best feature of eClincher is its inbuilt library of images, so you don’t need to design a creative each time you share social media posts.
Pros
Gina B.
I liked the simplicity of the platform and the social features that were available at the time.
Cons
Verified eClincher User
We loved using Eclincher until we got to the point where we were managing over 50+ profiles. Once we got to that point, the system was always buggy, and the support started to lack. We’d have problems and issues, and support couldn’t help us out. Most times, it felt like we’d ask them something, and they couldn’t comprehend what the issue was; it was kind of frustrating.
Conclusion
As a social media marketing team, your ultimate aim is to effectively manage your brands’ social presence and drive organic traffic to your website. You should be able to post across multiple social media platforms without spending too much time on each platform. For this, you need a robust solution that is easy on your pocket without compromising on features.
Out of all the tools, SocialPilot seemed to be the best fit overall. You can try it out for free to know better!
There are some great apps for social media posts that will help you post and schedule to multiple social media platforms all at once. Some of the best social media posting tools are:
SocialPilot is one of the most affordable and easy-to-use social media posting tools that perfectly fits a small business.
A social media scheduling tool is an automation tool that helps you schedule social media posts for multiple social media accounts ahead of time. You can’t be active by yourself on social media all the time, so using a social media scheduler helps you to be proactive.
You can make a social media schedule using a content calendar. Most social posting tools have a content calendar and scheduler already.
Different social media platforms have different posting frequencies. But it is best to post daily on every social media channel, except for Twitter. Twitter is a demanding platform and requires 2-5 tweets daily for projecting a decent performance.
SocialPilot proves to be the best social media management app covering all areas like advance post scheduling, social media analytics and reporting, Facebook ad management, bulk scheduling, and much more.
About the Author
Jimit Bagadiya
Jimit Bagadiya is the co-founder and CEO at SocialPilot. He brings 13 years of leadership experience in building SaaS platforms. He divides his time between working with his team on product engineering and maintaining a good customer happiness quotient. He aims to bring SocialPilot to the forefront of social business.
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SocialPilot is one of the most affordable yet highly functional social media posting tools with powerful cross-posting features. It has deep analytics and collaboration features as well. This social media sharing tool lets you minimize your efforts by allowing you to add all your social media accounts for maximum engagement with no limits! Create customized reports and mail them to your team or client from the tool itself. This is indeed one of your go-to social media posting apps.
Why select SocialPilot as your social media posting tool?
What do people say about SocialPilot?
Luis Ignacio C.
I implemented SocialPilot as the main tool for social media content management. SocialPilot is truly amazing social media posting app. Apart from all that, they also offer you a complete section of analytics, which allows you to show the orderly evolution of your work.
Dan F.
SocialPilot’s ability to bulk schedule content is a giant time-saver. Having that feature plus an intuitive dashboard that was friendly to the new and intermediate user is a recipe for success. Lastly, SP is at the forefront of advancements and new technology. This is evident by the partnership they have with TikTok that allows SP to schedule TikTok videos.