The importance of social media for marketing and customer experience needs no introduction. And with the variety of social networks today, to effectively reach your target audience, you need to have an active and authoritative presence on at least two to three platforms.
But running and managing multiple social media channels is no easy task, and that’s why social media management tools are becoming increasingly necessary for businesses big and small.
While Sendible is a robust social media tool with nearly all the features you’ll possibly need, it can be somewhat limiting in pricing structure relative to the number of users (and brands) you may need to manage.
And so, here are the top ten alternatives to Sendible, for companies of various sizes, so you can readily make an informed decision on which social media management tool is perfect for you.
Table of Content
Sendible Alternative – SocialPilot
The platform offers a centralized way to manage various social media accounts and intuitive publishing across the channels simultaneously.
Its chief features include useful analytics and reporting, bulk scheduling, along with team collaboration and client management. It enables users to easily assign tasks and review their team’s work while bringing multiple clients into the platform separately for easier campaign management.
While the platform’s interface may seem a little dated, it is extremely easy to navigate. Plus, it supports more social media platforms than Sendible, Facebook ads, and URL shortening from Rebrandly, Sniply, and Bitly (Sendible only supports Bitly).
So, at nearly half the price of Sendible, with more features and better customer support, SocialPilot is likely the best bang for your buck with no compromises.
Sendible Alternative – Hootsuite
An established name in the social media marketing sphere, Hootsuite is an excellent alternative to Sendible, packed with great features at reasonably priced plans.
The platform has a single dashboard-type interface and does not require any special installations to start managing multiple social media accounts. With Hootsuite, you can easily schedule, publish, monitor, and analyze your social media activities.
It is great for team collaboration on social media content, with group calendars and built-in analytics for each social channel. Its limited free plan is suitable for basic scheduling for a single user. It also has a 30-day full-featured trial if you wish to give it a spin.
However, users report that connections between Hootsuite and some social media networks frequently drop and that the platform’s connection with Instagram is sometimes buggy. Overall, the pricing isn’t as competitive, and the support is often unreliable.
You may want to check out how SocialPilot is a strong alternative to Hootsuite.
Sendible Alternative – Falcon.io
A somewhat lesser-known alternative to Sendible is Falcon.io — a complete social media management platform for larger enterprises. It goes beyond all the usual social media marketing and listening features, enabling better social customer experience management.
Companies using this platform can deliver more personalized brand experiences across the social web. Content can be created, managed, scheduled, and published using Falcon.io’s various tools, including an all-in-one campaign calendar that displays scheduled posts and content for multiple campaigns all in one place.
The scheduled content can be previewed and published across multiple social media channels. Approval workflows can be set up to ensure that content meets the desired quality standards before publishing.
It has an appealing interface that’s intuitive to use as well. You can detect your followers’ profiles across multiple social media platforms and document a clear history of your interactions and engagement with them.
However, it’s substantially pricey for small-to-medium-sized businesses and agencies, especially compared to other cheaper solutions that can provide some of the basic functionalities for almost a fraction of the price. It is also reportedly a bit unstable, and its analytics measuring system can be a little tricky to use.
Sendible Alternative – Agorapulse
Another social media platform that mainly caters to mid-to-large scale companies who need deeper insights and analytics tools in addition to basic scheduling and management is Agorapulse.
It offers a unique social inbox system that helps social media managers prioritize and respond to all queries, communications, and complaints from fans or customers, thus helping with social media customer experience.
Other notable features include Facebook and Instagram ad comment capturing, visual calendar, hashtag monitoring, customizable auto-moderation rules to prevent spam, advanced content preview, and influencer identification.
Like Falcon.io, it has an intuitive design and is an easy-to-use platform. That being said, you cannot bulk schedule images with posts, the tool is lacking in terms of client management, and the platform doesn’t integrate with Pinterest. The basic “small business” plan is rather expensive for the features on offer and only has email support.
Here’s a quick comparison showing why SocialPilot may be a better Agorapulse alternative for your business.
Sendible Alternative – Sprout Social
A popular social media management platform in the game for a while, Sprout Social is a reliable alternative to Sendible for all the basic components of social media marketing: scheduling and publishing, tracking engagement, reporting, and analytics, paid promotions, and social listening.
It also boasts review management using which you can monitor and manage reviews across Facebook, Google My Business, and TripAdvisor. Sprout’s all-in-one social inbox combines every message, alert, and action from all your profiles into a single, filterable stream.
However, with the Standard plan starting at $99 per user per month, it’s simply too expensive for small businesses and startups. Other competing platforms neatly cover nearly all features, and numerous users report that Sprout Social’s customer support isn’t as helpful as you’d expect.
Sendible Alternative – Loomly
A relatively new kid on the block, Loomly is a fast-growing brand and content management platform that empowers marketing teams to collaborate, publish, and measure content effectively.
Apart from scheduling, Loomly helps with post ideas based on Twitter Trends, RSS feeds, and date-related events. It automatically generates post & ad previews before you hit publish. It also offers a collaborative review & approval workflow, with end-to-end post & ad history.
Moreover, Loomly’s Analytics allows you to measure your posts’ performance in real-time once published. You can then quickly identify which topics and content types your audience is most engaged in, and use this for further content planning.
While it’s a great cost-effective alternative to Sendible (with the Base plan at $25 per month), it lacks some crucial features such as social media monitoring and brand tracking, which are necessary to social media success.
Sendible Alternative – Social Report
Another feature-rich alternative to Sendible, Social Report, is an all-in-one social media management platform with nearly every feature a social media manager needs — post scheduling, social listening, sophisticated analytics, custom reporting, and more.
Its analytics capabilities extend to business reviews, website site performance, and blogs. It is full of useful reporting covering every aspect of your social profiles, comparing network performance, and giving insights into your social media efforts’ business impact.
You can also enable notifications and receive detailed daily and weekly reports. Apart from a strong focus on analytics, it has comprehensive social listening tools to find hashtags and influencers, and a smart inbox for all your social messages gathered into one location.
Compared to most competing platforms, it is an affordable option but is less user-friendly, and lacks competition tracking, bulk scheduling, and client management capabilities. See how SocialPilot is a practical, more intuitive, and affordable alternative to Social Report.
Sendible Alternative – eClincher
eClincher is a powerful social media management platform that’s packed with features and a strong support team. It integrates with nearly every social channel, including Pinterest and Google My Business, and has a competitive pricing plan for companies and agencies of every size.
Its main features include scheduling posts, publishing automation, engagement with social inbox and live social feeds, content curation, keywords, hashtags monitoring, competitor analysis, analytics dashboard and reports, mobile app, and 24/7 live support.
Agencies can manage multiple clients with a single eClincher account. Its Auto Post queues feature is a great way to automatically recycle content allowing users to maintain an active social media presence without requiring a constant stream of fresh new content and constant scheduling.
The platform boasts a live analytics dashboard connected with Google Analytics accounts, giving users real-time insights into follower trends, brand mentions, post’s performance, website traffic, referral domains, and more.
Users can customize the dashboard to show the most interesting data, and posts that have performed well can be re-posted directly from within the analytics view.
However, nearly all users report that the UI is not user-friendly and looks confusing. It is not a platform suitable for beginners. Here’s why SocialPilot may be a better Sendible alternative for you.
Sendible Alternative – Post Planner
An extremely cost-effective and elegant alternative to Sendible is Post Planner. It’s an established social media tool that’s all about skyrocketing your social media engagement.
Its recommendation engine sources top-performing content across the web, simplifying content curation. Alternatively, you can search the database to add any Facebook page, Twitter account, Instagram hashtag, or blog (RSS feed).
Post Planner helps you plan the perfect time for posting with a custom publishing calendar and recycle top-performing content with the click of a button. It also has a simple but powerful dashboard to manage all posts in one central location. You can edit your posts on the fly and make decisions considering the performance metrics that matter.
With the Starter plan at $3 per month and the Guru plan at $19 per month, Post Planner is almost the perfect and most affordable alternative to Sendible if you’re on a tight budget and don’t need advanced features like social listening.
Sendible Alternative – Oktopost
A social media management platform specifically designed for B2B, Oktopost is a serious contender for B2B companies wanting to grow their social media presence on LinkedIn, Twitter, Facebook, and YouTube.
It pushes social media data to your marketing automation software (Marketo, Pardot, HubSpot, etc.) so you can improve the way you nurture, score, and attribute leads.
The platform has an employee advocacy feature wherein any content sent via main business profiles appears on a unique leaderboard (a gamification element) for employees in the company to promote via their personal accounts, thus increasing reach and engagement. This helps humanize corporate voice on social media while positioning employees as thought leaders.
Besides this, Oktopost has essential features such as social scheduling, publishing, listening, analytics, and reporting. It has a neat editorial calendar that gives a comprehensive view of all social publishing activities across multiple teams, campaigns, and networks, and you can easily edit posts and rearrange their time slots within an intuitive drag-and-drop interface.
And a unified social inbox helps streamline social customer service. All in all, if you’re a B2B company, Oktopost is undoubtedly worth checking out.
Over to You
So there you have it. Your best bet is to spend some time trying out the tools you shortlist, test them for ease-of-use, team collaboration (particularly today when you’re a remote working company due to the pandemic), and other features that you deem as a priority.
The comprehensive list of tools outlined above will point you in the right direction, and we hope you find the perfect social media management tool for your exact business requirements.