10 Best Publer Alternatives for Agencies and SMBs in 2025

Discover the top Publer alternatives for 2025, featuring tools that offer advanced scheduling, analytics, team collaboration, and content creation to help agencies and SMBs enhance social media management.

Looking for the best Publer alternatives? Agencies and SMBs need tools that streamline content scheduling, boost analytics, and improve workflow, making the right choice essential.

We at SocialPilot have tested 10 Publer competitors to provide you with genuine insights and real user reviews. We’ve compared features, pricing, and performance to help you make an informed decision.

Whether you’re after advanced scheduling capabilities or simple analytics, our detailed review will guide you to the perfect fit for your business in 2025.

How we analyze and select Publer alternatives:

Our process of curating a list of relevant tools involves thorough research and evaluation. Factors considered include platform compatibility, automation, content creation, visualization, analytics, collaboration, pricing, scalability, and user experience and ratings. Curated by seasoned professionals, these tools empower marketers with valuable insights to make informed decisions and scale their businesses.

Top Publer Alternatives at a Glance

Discover the best alternatives to Publer with a detailed comparison of features and pricing. Find the right tool to enhance your strategy and grow your brand online.

SocialPilot

SocialPilot

Buffer

Buffer

Later

Later

Sendible

Sendible

Loomly

Loomly

Pricing Starts at $30/Month Starts at $36/Month Starts at $25/Month Starts at $29/Month Starts at $60/Month
Best for Agencies & Small Businesses SMBs & Brands Brands & Creators Mid-sized Businesses Brands & Enterprises
Social Profiles 7 6 7 6 10
Ease of Use
Support
Publishing
Bulk Scheduling 500 Posts check check 350 Posts 400 Posts
Smart Queues check check check check check
Repeat Post check check check check check
First Comment check check Only Facebook & Instagram check Only Instagram check check
Audience Targeting check check check check check
Content Planning & Creation
Content Library check check check check check
Calendar View check Easy to read checkHard-to-read check Confusing check Complex check Hard-to-read
Custom Call-To-Actions check check check check check
AI Assistant check check check checkOnly caption check
Holiday Calendar check check check check check
Location Tagging check check Only Instagram check Only Instagram check check
Instagram Collab Posts check check check check check
Image Editor check check check check check
Engagement
Social Inbox check Unified inbox check Limited Features check Multiple Inboxes check Multiple inboxes check Unorganized
Reply to Reviews & Queries check check check check check
Reply to DMs & Comments check check Only Facebook & Instagram check Only Facebook & TikTok check check
Analytics
Detailed Social Media Analytics check Easy to read check Complex check Only Instagram check Complex check Complex
Auto-Schedule Report Sharing to Clients check check check check check
Custom Report Builder check check check check check
Post Performance check check check check check
Team and Client Collaboration
Client Management check check check check check
Approval Workflows check Easy & swift check Basic check check Technical glitches check Missing functions
Per Post Multi-User Collaboration check check check check check
Approval-on-the-go check check check check check
White Labeling
White Label Dashboard check check check check check
White Label Downloadable Report check check check check check
Buffer Review Later Review Sendible Reviewe Loomly Review

10 Best Publer Alternatives for Agencies and SMBs

1. SocialPilot

$30

monthly for 7 profiles

Best Publer Alternative for:

Marketing Agencies, SMBs, Multi-Location Brands & Professionals.

Star Rating:

4.5 stars on G2 & 4.4 stars on Capterra

Apps:

Android and iOS Mobile App and Web Version.

Social Media Platforms Supported:

Facebook, Instagram, LinkedIn, X (Twitter), YouTube, Google Business Profile, Threads, Bluesky, and TikTok.

Key Features of SocialPilot:

  • Team Collaboration
  • Bulk Post Scheduling
  • Direct Publishing to Multiple Social Networks
  • Unified Social Inbox
  • Faster Client Collaboration
  • Intuitive Social Media Calendar
  • Unsplash Integration
  • First Comment Scheduling
  • Image Post Customization
  • White Label Dashboard
  • Advanced Publishing
  • AI Assistant
  • RSS Feeds
  • Clean User Interface
  • Cost-Effective Pricing
  • Create UTM Parameters
  • Social Media Analytics and Reporting
  • Content Library

Pros

  • SocialPilot is the best social media management tool for agencies and small businesses as it is cost-effective and affordable.
  • It directly publishes your content accurately at your scheduled time without any glitches and delays.
  • SocialPilot has the most user-friendly and clean user interface, which makes using and learning fast and easy.
  • It also offers hashtag suggestions and insights on the details of the post-performance.
  • Unlike Sendible, SocialPilot offers a White Label feature for the dashboard, report, and customization options.

Kaitlyn K.

SocialPilot was the 3rd platform I tried and I’m so relieved to say I have no plans of leaving any time soon. Where other sites have fallen short, SocialPilot continues to rise above the rest with its ease of use and multitude of features. Each platform can be customizable, scheduling is easy (and not limited to 28 days like *some* apps) The customer service has been incredible. While I’ve only had to reach out a couple of times, they were quick to respond and resolve issues. I also appreciate that it’s easy and affordable to build my package as my clientele grows.

Verified G2 Review

Cons

  • It does not provide an analysis of competitor performance.
  • With SocialPilot, you can not directly publish Instagram Stories; you can only do so with push notifications.
  • SocialPilot provides post preview but not feed grid display.

Jenny V.

By no fault of their own, API keeps a couple of things from happening, like being able to post to 2 different Twitter accounts at the same time.

Verified G2 Review

Our Experience

After thoroughly using both SocialPilot and Publer, it’s clear that SocialPilot offers a more robust and intuitive social media management experience.

While Publer provides basic scheduling tools, SocialPilot goes beyond that, offering advanced features and seamless workflow integrations that make managing social media a breeze for agencies and small businesses.

Content Creation and Planning

SocialPilot excels in content creation and planning with its easy-to-use dashboard and powerful features like RSS Feed Automation, which helps curate relevant content for your feeds. This feature alone saves hours spent searching for content.

Additionally, SocialPilot’s AI Pilot generates platform-specific content ideas and prompts, making it easier to create engaging posts. SocialPilot’s integration with Canva is another major advantage, allowing users to design eye-catching visuals and publish them without leaving the platform—something Publer lacks.

Collaboration and Analytics

SocialPilot stands out in collaboration, offering a Collaborative Calendar and Content Library that helps teams manage tasks efficiently.

Its White Label feature allows agencies to create custom-branded reports and Dashboards, providing a professional edge for client management. SocialPilot’s comprehensive analytics and reporting tools offer deeper insights, customizable reports, and automated sharing features that Publer simply doesn’t match.

Pricing and Value:

Ultimate Premium Standard Essentials
$170.00/mo
$200
Billed annually (Save 15%)
$85.00/mo
$100
Billed annually (Save 15%)
$42.50/mo
$50
Billed annually (Save 15%)
$25.50/mo
$30
Billed annually (Save 15%)
Streamline Your LinkedIn Management

Overall Verdict

SocialPilot offers superior features for content creation, collaboration, and reporting compared to Publer. Its affordable pricing and robust tools make it a standout choice for agencies and businesses.


2. Buffer

$9

month for 1 profile

Buffer cover

Best Publer Alternative Tool for:

Businesses, Publishers, Non-profits, Mid-stage startup teams, Solopreneurs, and E-commerce.

Star Rating:

4.5 on G2 & 4.5 on Capterra

Apps:

Android and iOS Mobile App, as well as a Web Version.

Social Media Platforms Supported:

Facebook, Instagram, LinkedIn, Twitter (formerly X), YouTube, Pinterest, Google Business Profile, Shopify, Threads, Mastodon, and TikTok.

Key Features:

  • In-depth Analytics
  • Unified Engagement Tool
  • Customizable Landing Page Template
  • Queue and Schedule Posts
  • AI Content Generator
  • Multi-platform Publishing
  • Visual Social Media Calendar

Pros

  • It has dedicated features for monitoring and analyzing customer responses in a unified place for better engagement on all social accounts.
  • Buffer ensures centralized and efficient content planning and multi-platform publishing.
  • One of Buffer’s unique features is its free customizable templates that help create landing pages.

Jack H.

Buffer takes all the stress out of social media management. There’s a great draft and approval process along with an easy to use asset library. Having multiple platforms in one place but still having the benefit of most of the native apps is well worth the subscription cost.

Verified G2 Review

Cons

  • Buffer software crashes very often, leading to the need to reconnect your account repeatedly.
  • It does not have a dedicated feature to suggest popular or best hashtags for the post, which marketers often need.
  • Indication for the best time to post is missing on the Buffer tool for different social media accounts.

Jordan W.

It is occasionally a little buggy with the page not loading so I have to refresh a couple times before loading everything.

Verified G2 Review

Our Experience:

After using both Buffer and Publer, it’s clear that Buffer stands out in multiple key areas, especially for agencies and businesses that require a reliable, feature-rich platform for social media management.

Content Creation and Scheduling

Buffer’s scheduling and content planning tools are highly efficient and intuitive. Its clean and user-friendly interface allows easy management of posts across multiple social media platforms, making it ideal for both small businesses and large teams.

While Publer offers basic scheduling capabilities, Buffer’s advanced features, such as its Queue system and optimal posting time suggestions, provide more control and flexibility. Buffer also allows bulk scheduling, saving time for users managing multiple accounts. Publer lacks these time-saving options, making Buffer the more reliable tool for consistent posting.

Collaboration and Analytics

Buffer excels in collaboration and team management. With features such as team collaboration, approval workflows, and varying user access levels, it’s an excellent tool for agencies working with multiple clients. In comparison, Publer offers fewer team collaboration features, making Buffer the better choice for organizations with large teams or agencies that need smooth workflows.

Buffer’s analytics are another major strength, providing in-depth reporting across various social media platforms. It offers customizable reports with insights into engagement, reach, and performance, providing businesses with the data they need to refine their strategies. Publer’s analytics, while functional, lack the depth and customization options that Buffer provides.

Pricing Comparison:

Buffer offers two pricing plans: Essentials ($6 per month/channel) and Team ($12 per month/channel). There is also a Free plan.

Overall Verdict:

Buffer is the better choice for social media management, offering superior scheduling, team collaboration, and advanced analytics. It provides more robust features, making it the ideal choice for businesses and agencies seeking a powerful tool to manage multiple clients and platforms.


3. SocialBee

$29

per month

SocialBee cover

Best Publer Alternative Tool for:

Freelancers, Solopreneurs, Small Businesses, Marketing Agencies, and Social Media Managers

Star Rating:

4.8 on G2 & 4.6 on Capterra

Apps:

Web Version.

Social Media Platforms Supported:

Facebook, Instagram, LinkedIn, X (Twitter), Google Business Profile, and TikTok.

Key Features:

  • Create and Customize Posts
  • Category-based Scheduling
  • Audience Growth Tools
  • Social Inbox
  • RSS Feed Integrations
  • Automated Scheduling and Publishing
  • Seamless Team Collaboration
  • SocialBee Copilot (AI Assistant)
  • Insightful Social Media Analytics
  • Industry Leading Platform Integration

Pros

  • You can track your brand’s position with detailed analytics.
  • Never leave your queue empty with the option of recycling content.
  • You can assign each post to a specific category.

Caitlin M.

We have only recently signed up with SocialBee, but so far we have found the platform and reporting very user friendly and informative. We only receive the information that is helpful; so far there has been no swamping in our inbox! The reports have helped us to determine when best to post, and has allowed us to plan out according to audience engagement.

Verified G2 Review

Cons

  • SocialBee lacks Instagram direct posting capabilities.
  • Analytics sometimes does not work fine for all platforms.
  • Their dashboard isn’t user-friendly. You need help from customer support to navigate and understand the flows.
  • SocialBee does not have iOS and Android mobile applications for users.
  • It has a steep learning curve that takes a lot of time for users to understand the tools.

Richie M.

Sometimes you can’t post IG post and reels at the same time, and there are pop ups to rate different part of socialbee pages which can be annoying sometimes.

Verified G2 Review

Our Experience

After testing SocialBee and Publer, it’s evident that SocialBee offers a more comprehensive and streamlined social media management experience, especially for agencies and small businesses looking for powerful scheduling and content creation tools.

Content Creation and Scheduling

SocialBee excels in content creation and scheduling with its innovative category-based scheduling system, enabling users to organize content by type and reuse posts across multiple platforms. This feature saves time and ensures your content strategy remains organized and efficient.

While Publer offers basic scheduling features, it cannot categorize and recycle content in the same way. SocialBee’s scheduling interface is intuitive and offers flexibility, allowing users to schedule posts for optimal times and create evergreen content that can be reused—something Publer does not provide with the same ease.

Collaboration and Analytics

SocialBee stands out with its collaboration features, offering a Content Calendar and the ability to set permissions for team members, making it an ideal tool for agencies or teams with multiple users. Publer, while functional, doesn’t provide the same level of collaboration tools, which can make it more challenging for teams to work together efficiently.

SocialBee also excels in analytics, providing in-depth reporting that helps track content performance across various platforms. Its customizable reports provide users with the flexibility to monitor key metrics, including engagement, reach, and growth.

Pricing and Value:

SocialBee offers three pricing plans: Bootstrap ($29/month for 5 profiles), Accelerate ($49/month for 10 profiles), and Pro ($99/month for 25 profiles). All plans have a 14-day free trial.

Overall Verdict:

SocialBee outshines Publer with its advanced content scheduling, categorization features, and more powerful analytics. It’s the superior choice for agencies and businesses that need a robust social media management solution.


4. Zoho Social

$40

per month

ZohoSocial cover

Best Publer Competitor Tool for:

Small to Medium-sized Businesses and Digital Marketing Agencies.

Star Rating:

4.5 on G2 & 4.7 on Capterra

Apps:

Android and iOS Mobile App and Web Version.

Social Media Channels Supported:

Facebook, Instagram, LinkedIn, X (Twitter), YouTube, Pinterest, Google Business Profile, Mastodon, and TikTok.

Key Features:

  • Zia AI Assistant
  • Visual Content Calendar
  • Content Rescheduling
  • Team Collaboration
  • Multi-platform Publishing and Scheduling
  • Social media monitoring
  • Centralized Inbox
  • Analytics and Custom Reports

Pros

  • Zoho Social has content approval process to save time and streamline external communications.
  • It suggests the best time to post a slot for the post and also schedules them in their SmartQ.

John S.

Zoho Social is excellent. I have setup an entire month’s campaign for all my social media accounts, I then get detailed reports for each post, plus I have the ability to integrate with OpenAi to help draft my content.

Verified G2 Review

Cons

  • Many users find the analytics and reporting feature incapable of generating details about the post-performance.
  • Zoho Social’s pricing structure is not very affordable, but it is valuable for small businesses and marketers.

Zack M.

The pricing is a little high, so we are making sure that the cost is worth it for us in the end. At times, the crafting of posts from the natural social apps can be more creative/effective with some limitations on the Zoho social side.

Verified G2 Review

Our Experience:

After using both Zoho Social and Publer, it’s clear that Zoho Social offers a more comprehensive, feature-rich platform designed to meet the needs of agencies and businesses that require advanced social media management tools.

Content Creation and Scheduling

Zoho Social excels in its content creation and scheduling features. Its advanced scheduling capabilities, such as SmartQ (automatically scheduling posts at optimal times), and the ability to bulk schedule posts across multiple platforms make it highly efficient for businesses managing large social media calendars.

Publer, while providing basic scheduling functionality, lacks these time-saving automation tools and flexibility. Zoho Social also allows users to customize posts for different social media platforms and track scheduled content in real time, giving it a clear advantage over Publer in content organization and management.

Collaboration and Analytics

Zoho Social’s team collaboration features are robust, offering role-based access and the ability to manage team permissions effectively. This is ideal for agencies that need to maintain smooth workflows when handling multiple clients or accounts. Publer offers fewer team collaboration features, which can hinder agencies that require more advanced task delegation.

Zoho Social also excels in analytics, providing detailed reports that track engagement, reach, and growth across all social platforms. Its customizable reporting features enable businesses to delve deeply into performance metrics and refine their strategies. On the other hand, Publer’s analytics are more basic, lacking the depth and customization that Zoho Social provides.

Pricing:

Zoho Social offers three paid plans: Standard ($15/month for 11 channels), Professional ($40/month for 11 channels), and Premium ($65/month for 14 channels). There is also a Free plan.

Overall Verdict:

Zoho Social is a more feature-rich and flexible platform compared to Publer, particularly in terms of scheduling, collaboration, and advanced analytics. It’s the better choice for businesses and agencies that require more powerful tools for social media management.


5. Sendible

$89

per month

Sendible cover

Best Publer Alternative Tool for:

Mid-sized Businesses, Mid-sized Agencies, and some Enterprise Brands.

Star Rating:

4.5 star (G2), and 4.6 star (Capterra).

Apps:

Android and iOS Mobile App and Web Version.

Social Media Platforms Supported:

Facebook, Instagram, LinkedIn, X (Twitter), YouTube, Pinterest, Google Business Profile, and TikTok.

Key Features:

  • Simplified Content Scheduling
  • Smooth Workflows and Approval Process
  • Ad Performance Insights
  • Priority Inbox
  • White Label Dashboard
  • Analytics and Reporting
  • Smart Compose Box
  • Team and Client Collaboration
  • Shareable Social Media Calendar

Pros

  • Sendible’s shareable calendar makes it easier to plan and track content strategy collaboratively.
  • Collaboration workflow makes it easier for agency marketers to work with multiple clients.
  • Appreciated the adaptable pricing structures provided by the tool.

Lolla L.

My favorite thing about sendible is the ability to schedule in advance for multiple platforms, posting constantly every day is a hassle but when you can sit down and schedule it in advance it makes things so much easier

Verified G2 Review

Cons

  • The mobile version of Sendible does not support all the advanced features that the web version does.
  • The reporting and analytics capabilities are minimal and may be enhanced.

Charles K D.

It doesn’t auto-rotate evergreen content. It doesn’t highlight posts with high engagement rates that can be reposted. It doesn’t have a way to integrate with other software.

Verified G2 Review

Our Experience:

After testing Sendible and Publer, it’s clear that Sendible is a more robust social media management platform, offering advanced features that make it the superior choice for agencies and businesses looking for comprehensive tools and flexibility.

Content Creation and Scheduling:

Sendible offers powerful scheduling features that allow users to plan content in advance, schedule posts across multiple platforms, and even optimize posting times. Its SmartQueue and Bulk Scheduling features save users significant time, especially for agencies managing multiple clients.

Publer’s scheduling features, while functional, lack the same level of automation and efficiency that Sendible offers, making it less ideal for businesses with complex content strategies. Sendible also allows users to schedule posts for multiple clients within a single dashboard, a key feature for agencies, while Publer does not have the same level of organizational capabilities.

Collaboration and Analytics:

When it comes to collaboration, Sendible excels with its team management features. It provides role-based access and approval workflows, making it easy to manage internal teams and client communications. Publer’s collaboration tools are more limited, lacking advanced user roles and permissions, which makes team management less efficient.

In terms of analytics, Sendible offers detailed and customizable reports, tracking key performance metrics such as engagement, reach, and growth. Its analytics features provide businesses with the insights they need to improve their social media strategies.

Price Comparison:

Sendible offers five pricing plans: Creator ($29/month for 6 social profiles), Traction ($89/month for 24 social profiles), Scale ($199/month for 49 social profiles), Advanced ($299/month for 100 social profiles), and Enterprise ($750/month for 400 social profiles).

Overall Verdict:

Sendible offers more powerful scheduling, collaboration, and analytics tools compared to Publer, making it the superior choice for businesses and agencies that require a comprehensive social media management solution.


6. Sprout Social

$249

per month

SproutSocial cover

Best Publer Alternative Tool for:

Entrepreneurs, Medium to Big Businesses, and Large Enterprises.

Star Rating:

4.5 on G2 & 4.4 on Capterra

Apps:

Android and iOS Mobile App and Web Version.

Social Media Networks Supported:

Facebook, Instagram, LinkedIn, X (Twitter), YouTube, Threads, Pinterest, and TikTok.

Key Features:

  • Social Media Monitoring
  • Custom URL Tracking
  • Influencer Collaboration Features
  • Social Listening Tools
  • Customizable Reporting
  • Robust Analytics Dashboard
  • Employee Advocacy
  • Advanced Social Media Scheduling Tool
  • Unified Social Inbox
  • Team Collaboration and Workflow Approval

Pros

  • It has an impressive analytical ability that helps users know their content performance with desired metrics.
  • Sprout Social has an effective team collaboration and client approval feature that streamlines the workflow.
  • It helps in scheduling content in bulk.

Kavin V.

Sprout has a clean, simple and intuitive interface and main navigation. It makes it easy for new users to learn. At the same time the tool is feature packed and customizable. I love the reporting section and how easy it is to sort and filter with quick responsiveness.

Verified G2 Review

Cons

  • Sprout Social’s pricing plans are costly compared to other social media tools, especially considering it does not integrate YouTube for direct publishing.
  • Sprout Social increases its price drastically when any new feature is added, making it difficult for small businesses and agencies.
  • The social inbox feature does not gather responses and interaction with audiences from all networks.

Alisanne S.

I wish I could edit posts across different platforms on one editing page, rather than making duplicates. That is one thing about Hubspot that I always liked. At times it is difficult to get questions answered by their customer support team, as calling them is easier than email or chat.

Verified G2 Review

Our Experience

After using both Sprout Social and Publer, it’s clear that Sprout Social is the more advanced and feature-rich option for businesses and agencies looking for a comprehensive social media management platform.

Content Creation and Scheduling

Sprout Social provides advanced scheduling features that streamline content management across multiple platforms. It’s Smart Inbox, which consolidates all messages from different social networks into one feed, making responding to clients or followers easy. Sprout Social also offers robust scheduling tools, including the ability to schedule posts at optimal engagement times, ensuring maximum reach.

While Publer offers basic scheduling tools, it lacks the depth and optimization that Sprout Social provides. Publer’s content creation options are also more limited, lacking advanced features such as Smart Inbox and the ability to schedule posts with granular targeting.

Content Creation and Scheduling

Sprout Social excels in team collaboration, offering features like task assignments, approval workflows, and customizable permissions for different team members. This is especially valuable for agencies and businesses managing multiple clients. Publer, in comparison, lacks these advanced collaboration tools, making team management more difficult, especially when multiple stakeholders are involved.

When it comes to analytics, Sprout Social provides detailed reports on engagement, reach, and performance across all major platforms. Its ability to customize reports and automate their sharing with clients adds significant value. Publer’s analytics, while functional, are much more basic and don’t provide the same level of customization or actionable insights as Sprout Social.

Pricing and Plans:

Sprout Social’s pricing plans are as follows: Standard ($249 per seat/month), Professional ($399 per seat/month), and Advanced ($499 per seat/month). For large Enterprises, you need to contact Sprout for pricing.

Overall Verdict:

Sprout Social outshines Publer with its advanced scheduling, collaboration tools, and comprehensive analytics. It’s the superior choice for businesses and agencies seeking a feature-rich social media management platform.


7. Hootsuite

$199

per month

Hootsuite cover

Best Publer Alternative Platform for:

Professionals, Marketers, and Large Enterprises.

Star Rating:

4 on G2 & 4.4 on Capterra

Apps:

Android and iOS Mobile App and Web Version.

Social Media Networks Supported:

Facebook, Instagram, LinkedIn, X (Twitter), YouTube, Threads, Pinterest, Google Business Profile, and TikTok.

Key Features:

  • Core cs Tracker
  • Scheduling and Publishing
  • Real-time Team Collaboration
  • AI Content Creation
  • Social Media Calendar
  • Advanced Social Listening
  • UCG and Influencer Management
  • In-depth Analytics Capabilities
  • Paid Social Media Ads Management

Pros

  • Hootsuite allows users easy access to monitor the KPI and cs to understand their social media performance.
  • The content calendar in Hootsuite provides users with a centralized space to visualize their upcoming social media strategy.

Verified User

Hootsuite provide many features in one app.Dashboard, analytics, scheduling capabilities,analytics, monitoring, etc. The app has a user friendly interface as well.

Verified G2 Review

Cons

  • It is hard to unsee the hefty price offered by the marketing features.
  • The feature-rich dashboard of the platform has a steep learning curve for beginner-level users.
  • It does not deliver value for money and charges exaggerated prices, making the tool unaffordable for SMBs and agencies.
  • Considering the dashboard’s complexity, users often need to contact customer support, which is not always available and responsive.

Verified User

This is outrageous! Hootsuite is charging us an exorbitant amount – over $1,000 a month – for a service that barely meets our needs. We did our research and found several much more affordable options with way more integrations – features Hootsuite doesn’t even offer, like GBP integration & many more!

Verified G2 Review

Our Experience:

After testing both Hootsuite and Publer, it’s clear that Hootsuite offers a more powerful and flexible social media management solution, making it the better choice for businesses and agencies in need of comprehensive tools and capabilities.

Content Creation and Scheduling

Hootsuite offers advanced scheduling tools that enable users to plan content across multiple social media accounts and platforms with ease. Its AutoSchedule feature ensures posts are published at optimal times for maximum engagement.

Additionally, Hootsuite offers bulk scheduling, saving users a significant amount of time when managing large content calendars. Publer’s scheduling features, while functional, lack the depth and optimization tools that Hootsuite offers. Hootsuite also allows users to manage content more effectively with its content library and post recycling options, features that Publer does not provide.

Collaboration and Analytics

Hootsuite excels in collaboration, offering team management features such as task assignments, approval workflows, and user permissions, ideal for businesses and agencies working with multiple clients. Publer, on the other hand, lacks these advanced collaboration tools, resulting in less efficient team workflows.

When it comes to analytics, Hootsuite provides in-depth reports on engagement, reach, and overall performance across social media platforms. Its customizable reports and ability to track detailed metrics allow businesses to gain valuable insights into their strategies. Publer’s analytics, while helpful, are more basic and do not offer the same level of depth or customization as Hootsuite.

Pricing:

Hootsuite offers three pricing plans: Professional ($99 per month/10 social accounts), Team ($249 per month/20 social accounts), and Enterprise (Custom/50 social accounts).

Overall Verdict:

Hootsuite offers superior scheduling, collaboration, and analytics tools compared to Publer, making it the better choice for businesses and agencies that require a comprehensive social media management platform.


8. Loomly

$42

per month

Loomly cover

Best Publer Competitor for:

Agencies, Startups, Individuals, SMBs, Freelancers, and Creators.

Star Rating:

4.5 on G2 & 4.7 on Capterra

Apps:

Android and iOS Mobile App and Web Version.

Social Media Platforms Supported:

Facebook, Instagram, LinkedIn, X (Twitter), YouTube, and TikTok.

Key Features:

  • Unlimited Scheduling
  • Post Planning and Scheduling
  • Approval and Feedback Workflow
  • Social Analytics and Insights
  • Media + Content Library
  • All-in-one Content Calendar

Pros

  • Loomly’s content calendar is visually pleasing and helps organize posts for months.
  • Loomly makes it easy to categorize and tag posts for better content planning and analysis.

Brie B.

A lot of great feautres! Love that I can separate accounts in different calendars and how easy it is to schedule posts on different platforms on their own individual day/time and even clone to other calendars. Also really enjoy that I can internally title and categorize each post!

Verified G2 Review

Cons

  • Loomly doesn’t have many necessary integrations compared to other social media tools.
  • Users have faced disconnection of calendars and accounts from the loomly dashboard.
  • You have to pay extra to download the shareable calendar.

Brianna H.

While it is cost-effective, it is a bit off-putting to have to pay more to download a calendar. I downgraded because I didn’t need all the features but I didn’t realise I’d lose the ability to save a calendar to send to clients.

Verified G2 Review

Our Experience:

After using both Loomly and Publer, it’s evident that Loomly offers a more advanced and user-friendly social media management solution, making it the better choice for businesses and agencies looking for a powerful tool with more comprehensive features.

Content Creation and Scheduling

Loomly excels in content creation with its intuitive post creation interface that helps users create, schedule, and manage posts with ease. It provides robust content planning features, such as post ideas, content categories, and automatic post previews, helping teams stay organized.

Loomly’s scheduling is also highly effective, offering optimal post timing suggestions based on audience activity. While Publer offers basic scheduling tools, it lacks the same level of automation and advanced features that Loomly provides. Loomly’s content calendar is visually organized, allowing for a seamless view of scheduled posts, something Publer’s interface doesn’t offer as effectively.

Collaboration and Analytics

Loomly stands out for its collaboration tools, offering team workflows, post approvals, and customizable permissions, making it ideal for agencies or businesses managing multiple clients or team members.

This enables seamless communication and task delegation within the platform. Publer, while functional, lacks these advanced collaboration tools, which can make teamwork more challenging. Loomly also shines in analytics, offering detailed insights into post performance, engagement, and audience interaction.

Pricing:

Loomly has 4 pricing plans, and the lowest plan costs $42/month for two users and ten social accounts. Each plan Loomly has comes with a 15-day free trial offer, and the best plan for agencies is $369/month.

Overall Verdict:

Loomly offers superior content creation, scheduling, collaboration, and analytics tools compared to Publer, making it the better choice for businesses and agencies seeking a more comprehensive and effective social media management platform.


9. ContentStudio

$49

per month

ContentStudio cover

Best Publer Alternative Tool for:

Individuals, Small Businesses, Content Marketers, and Marketing Agencies

Star Rating:

4.6 on G2 & 4.7 on Capterra

Apps:

Android and iOS Mobile App and Web Version.

Social Media Channels Supported:

Facebook, Instagram, LinkedIn, X (Twitter), YouTube, Threads, Pinterest, and TikTok.

Key Features:

  • Social Media Bulk Scheduling
  • In-depth Competitor Analysis
  • Unifies Social Inbox
  • Content Discovery
  • Influencer Discovery
  • Team Collaboration
  • AI Content Curation Assistant
  • Approval Workflow
  • Robust Analytics and Reporting
  • Visual Social Media Calendar

Pros

  • The content discovery and curation feature of the ContentStudio is decent.
  • The interface is sleek and easy to use and helps boost productivity.
  • Supports content management across multiple social media channels.

Rogelyn T.

What I like most about Content Studio is that it makes my life easier. Before, it took a lot of time to manage different social media accounts for my clients. Now, it’s faster than I expected.

Verified G2 Review

Cons

  • A complex interface makes initial learning for new users steep and time-consuming.
  • When you upgrade, new features are locked behind paywalls and upsells.
  • Content curation results are not always as satisfying as other social media tools.
  • Customer support is not always instantly responsive.

Alisanne S.

Their support is now dreadful and has gotten worse over time. It is a damn shame. A week or two can go by with several emails to them, and all we hear are crickets. There is no response sometimes until the third or fourth email. This is terribly unprofessional and is horrible for our agency and clients.

Verified G2 Review

Our Experience:

After testing both ContentStudio and Publer, it’s clear that ContentStudio offers a more feature-rich and flexible solution, making it the better choice for businesses and agencies in need of an all-in-one social media management platform.

Content Creation and Scheduling

ContentStudio excels in content creation with its powerful content discovery tools, including RSS feeds, trending topics, and curated content suggestions. It makes content planning easier by allowing users to find relevant posts and articles to share directly from within the platform.

The content calendar is visually organized, helping teams plan their posts across various platforms seamlessly. ContentStudio’s scheduling features, including the ability to schedule posts in bulk and optimize the best time for posting, add another layer of convenience that Publer lacks. Publer’s scheduling tools are simpler, with fewer options for content discovery and post optimization.

Collaboration and Analytics

ContentStudio stands out in collaboration with features like multi-user access, customizable workflows, and client management tools, which make it ideal for agencies and teams working with multiple clients. Publer, while offering basic collaboration features, does not provide the same level of flexibility or control when it comes to user permissions and workflows.

ContentStudio also offers more advanced analytics, giving users in-depth insights into their social media performance across all platforms. Its reports are highly customizable and easy to share, making it an excellent tool for agencies to present data to clients. Publer’s analytics are more basic and lack the depth and customization options found in ContentStudio.

Pricing Comparison:

ContentStudio has 3 paid plans and a 14-day free trial for each. The starting paid plan is $25 per month for 3 social accounts and 1 user, with limited features and functionalities.

Overall Verdict:

ContentStudio offers superior content creation, scheduling, collaboration, and analytics tools compared to Publer, making it the ideal choice for businesses and agencies looking for a comprehensive social media management platform.


10. Later

$49

per month

Later cover

Best Publer Competitor Platform for:

Creators, Agencies, Social Media Managers, and Growing Businesses.

Star Rating:

4.5 on G2 & 4.4 on Capterra

Apps:

Android and iOS Mobile App and Web Version.

Social Media Networks Supported:

Facebook, Instagram, LinkedIn, X (Twitter), YouTube, Pinterest, and TikTok.

Key Features:

  • Link in bio Integrationn
  • Intuitive Content Calendarn
  • AI-Powered Captionsn
  • Team and Client Collaborationn
  • Centralized Dashboardn
  • Content Management Hubn
  • Unified Social Inboxn
  • Comprehensive Analyticsn

Pros

  • It has a drag-and-drop feature in the calendar to reschedule and keep the process quick and easy.
  • Later’s UI is easy to use and navigate for new users who do not have expertise.
  • It has a unique and trackable link-in-bio feature. I can be added to a social media bio for a landing page view.

Casey G.

I like the full calendar view of your week’s worth of content. I also find the analytics page very helpful for my monthly overview of content performance.

Verified G2 Review

Cons

  • Later does not provide authentic and accurate data on Facebook and LinkedIn analytics.
  • When the videos’ sizes are incorrect, it disrupts their posting, and users must resize them manually.

Julianna O.

I really dislike when Later tells me a video I’m posting is too long, or the dimensions aren’t right and when I try to edit the content in Later, it doesn’t update. I then have to manually send myself the content, edit it on my phone, and post it manually. It is very time consuming and seems glitchy.

Verified G2 Review

Our Experience:

After testing both Later and Publer, it’s clear that Later offers a more streamlined and visual social media management experience, making it the better choice for businesses and agencies focused on Instagram and visual content planning.

Content Creation and Scheduling

Later excels in its content creation and scheduling tools, particularly for visually-driven platforms like Instagram. Its drag-and-drop interface allows users to easily schedule posts, with the added benefit of previewing how the content will appear on their feed.

While Publer does offer scheduling, it lacks the visual content planning and Instagram-centric features that Later provides, making it less suitable for those focusing on visually engaging social media content. Later also supports advanced features like auto-publishing and link-in-bio management, which Publer doesn’t offer.

Collaboration and Analytics

Later shines with its team collaboration features, offering role-based access and approval workflows that allow teams to collaborate on posts and content strategy seamlessly. Publer, on the other hand, provides basic collaboration tools, which may not be sufficient for teams managing multiple accounts.

When it comes to analytics, Later provides in-depth insights into Instagram and Facebook performance, tracking key metrics like engagement, reach, and audience growth. It also allows users to track performance over time and optimize content strategy.

Pricing and Cost-effectiveness:

Later charges $35/month. The advanced plan changes to $80/month for all necessary features a brand will need, and for agencies, the plan is $200/month, which is similar to what Sprout Social charges.

Overall Verdict:

Later outperforms Publer with its superior content planning, visual scheduling, and Instagram-focused features. It’s the better option for businesses and agencies that rely heavily on visual content and social media platforms like Instagram.


Key Features for Choosing the Publer Alternative

When considering a Publer competitor, businesses and agencies need a solution that not only meets their scheduling needs but also enhances collaboration, analytics, and content creation.

Here are six key features to look for when choosing the best social media management tool.

1. Advanced Content Scheduling and Automation

A good alternative is to offer advanced scheduling features that allow posts to be automatically scheduled at optimal times. With tools like bulk scheduling, AI-powered post timing, and post recycling, businesses can save time and maintain consistency without manually adjusting every post.

2. Seamless Multi-Platform Integration

For agencies managing multiple clients, integration with various social media platforms is essential. A robust alternative to Publer should allow easy connection to platforms like Instagram, Twitter, LinkedIn, Facebook, and even niche platforms like Pinterest or TikTok.

3. Powerful Analytics and Reporting

Analytics are crucial for tracking engagement and performance. A good Publer alternative should provide in-depth analytics, including engagement rates, reach, and follower growth. Customizable reports enable businesses to delve into specific metrics, providing clients with clear and actionable insights that facilitate the refinement of social strategies and the measurement of ROI.

4. Collaboration and Team Management

When managing social media across multiple accounts, collaboration becomes vital. A top alternative is to offer team collaboration features like role-based access, content approval workflows, and shared content libraries. These features allow teams to work efficiently, ensuring that posts are approved and tasks are assigned in an organized and timely manner, especially in larger agencies with multiple stakeholders.

5. User-Friendly Interface

A tool with a complex or confusing interface can slow down productivity. An ideal alternative should feature an intuitive, easy-to-navigate interface that makes scheduling, analytics, and content creation simple for both beginners and advanced users.

6. Affordable Pricing Plans

While advanced features are important, pricing can be a deciding factor for many businesses. The best Publer alternative should offer affordable, flexible pricing plans that cater to businesses of all sizes. From budget-friendly options for startups to more extensive plans for large agencies, finding the right pricing structure ensures that companies can access powerful features without breaking the bank.

Wrapping-Up

Choosing the right Publer alternative is crucial for businesses and agencies that want to optimize their social media management. Look for features like advanced scheduling, seamless integrations, powerful analytics, and efficient team collaboration to streamline your content strategy and improve performance. With these key features in mind, you’ll find the ideal tool to meet your needs.

For those seeking a Publer alternative, SocialPilot offers an all-in-one solution with easy scheduling, detailed analytics, and collaborative features. It’s designed to help you manage social media efficiently, whether you’re a small business or a growing agency, all at an affordable price.

Frequently Asked Questions

What is the best alternative to Publer for agencies?

For agencies, SocialPilot is one of the best alternatives to Publer. It offers team collaboration, bulk scheduling, client management, and powerful analytics. Its White Label feature also makes it perfect for agencies looking to brand reports and dashboards for clients.

Which Publer alternative is best for small businesses?

Buffer is a great choice for small businesses. With its simple interface, scheduling, and in-depth analytics, it’s easy to use and offers great flexibility at an affordable price.

Can I schedule posts in bulk with Publer alternatives?

Yes, alternatives like SocialPilot, Sendible, and Buffer support bulk scheduling, making it easy to plan and schedule multiple posts across different platforms in advance.

Which Publer competitor offers the best analytics?

Sprout Social is known for its advanced analytics, offering in-depth insights into engagement, reach, and audience behavior. It's perfect for businesses looking to measure the effectiveness of their content.

Do any Publer alternatives have AI content creation features?

Yes, SocialPilot, Buffer, and Loomly offer AI-powered content creation features, such as content suggestions and auto-generated posts, helping you save time and create more engaging content.

social media marketing using socialpilot

About the Author

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Ronald Rajan

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