Social media marketing might seem easy at the beginning. But once you take over the branding harness, it can land you in an absolute mess if not managed properly.
Your branding needle might not propel forward, inconsistent posting might creep in, and the worst of all, you might fail to get enough traction.
But not to worry, there are tons of tools available based on your pressing needs and changing requirements. And one such tool is Zoho Social.
Social media scheduling tools like Zoho Social can help you maneuver brand presence on multiple social media channels such as Instagram, Facebook, Twitter, LinkedIn, etc.
But is this the only solution? Let’s find out!
Zoho Social comes with many useful features, like Bulk Scheduling, Publishing Calendar, Listening, and Analytics. However, it will cost you a hefty sum if you want to utilize its full potential.
There have been scenarios when users weren’t delighted with customer support and failed to get immediate aid.
To help you pick the right tool, we have reviewed the 9 best Zoho Social alternatives. Each alternative is carefully compared and assessed against Zoho Social, so you make a unanimous choice.
To help you pick the right tool, we have reviewed the 9 best Zoho Social alternatives. Each alternative is carefully compared and assessed against Zoho Social, so you make a unanimous choice.
Hootsuite is one of the most used social media management tools out there. It lets you work on almost any social platform you could think of, from Facebook to Pinterest or YouTube. It also enables you to work with a team, making this app a handy tool for growing your online presence.
Hootsuite is not limited to planning your posts. It also has great analytics features that can help you improve your content. It ticks off many of the requirements needed to help you grow your business or startup.
Hootsuite comes with a lot of features that might take a while to get a hang of. Here are the most basic and important ones you should know about:
Hootsuite is the best fit for freelancers and businesses of all sizes, whereas Zoho Social is considered a right fit for small to large businesses.
With Hootsuite, you can get your queries answered through phone, online, knowledge base, and video tutorials. Zoho Social only provides email support.
If you are looking to manage Facebook and LinkedIn ads, then Hootsuite is a perfect choice, whereas, with Zoho Social, you can only manage Leads Ads on Facebook.
For user satisfaction, both platforms have a lot of positive reviews. However, Hootsuite comes with more detailed and in-depth features.
Price: Hootsuite offers its Team plan for $129 per month. This plan allows you to add 20 social media accounts of 3 users. If you are a small business, then this is a great plan for your needs. Zoho Social also offers a similar plan but it costs $320 each month.
DrumUp is a platform that will not only help you manage your social media posts but will also help you create the best content. However, you can only connect with three social media networks—Facebook, Twitter, and LinkedIn.
You can still work with your team and connect multiple accounts. This makes the platform perfect if you manage more reports on the same social network. The prices are lower compared to other platforms.
DrumUp does offer a free plan option after your two weeks of free trial expire. So this is a good option for people testing out platforms to find the perfect social media manager.
It comes with many features, depending on which plan you use.
But here are some basic ones that should help you decide if this platform is best for your purposes:
The first significant difference is that DrumUp doesn’t have a free plan. However, it offers a free trial for any of its subscriptions.
All kinds of customers can successfully use DrumUp, from small businesses to large enterprises and even freelancers. They have features that will be sufficient for anyone.
Price: In addition to the free plan offered by Drumup that allows you to manage 1 social account, publish 3 posts per day, it also provides 3 chargeable plans – Starter, Pro, and Small Business. They have priced their starter plan at $15/month, which allows you to manage 3 social accounts, RSS feeds, and the ability to set a repeat schedule for posts.
Agorapulse provides all the tools a social media marketer needs to win with social media marketing. It is a more complex platform designed to manage your social media posts and increase your brand awareness.
Enterprise-level companies and agencies use it. There are plenty of useful features, but the subscriptions can be pricey if you’re a beginner.
There are many features offered by Agorapulse, and their numbers only increase with the price. However, here is a shortlist that will help you understand what this platform is all about:
For the number of features, Agorapulse takes the crown. Aimed more at enterprises and developed businesses, it has multiple features you could ever need.
However, Zoho Social has more third-party integrations. The most significant difference between these platforms is the price, but they both have a free trial.
Agorapulse also offers social CRM that gives you detailed insights into your engaged users’ historical interactions, tracks the most active users, and adds labels to improve internal collaboration. Zoho Social also provides you with Zoho CRM integration.
Price: Agorapulse offers a 14-day free trial without a credit card and the subscription for their Pro plan starts at $99/month.
Statusbrew is a social media management platform that includes all the tools you could need as a professional social media marketer. It is also a perfect tool for multiple teams to work directly from the platform on one project.
Statusbrew is an excellent Zoho alternative as it supports a competent range of integrations. Some of its main features include:
When it comes to prices, Statusbrew has higher fees. However, they are aimed more at agencies and enterprises. The features they offer are more in-depth, aimed at professionals. Additionally, they are more focused on user experience.
Statusbrew provides 24/7 live support and personal training.
Price: Statusbrew packages its product into 3 plans – Standard, Premium, and Enterprise. Their Standard plan starts at $179/month/license and allows you to manage up to 10 social profiles and 5 users in addition to some amazing features like in-depth analytics, social inbox, social CRM, etc.
Sendible aims more at developed businesses—considering its price plans. However, Sendible has robust built-in brand monitoring and engagement features, among others, if you buy their subscription. The best part is Sendible supports multiple social media platforms and blogging sites too.
Notable features of Sendible that make it a worthy alternative to Zoho Social are as follows:
Zoho Social might seem to have more features than Sendible but the latter is more flexible, along with its in-depth analysis and monitoring.
It’s also easier to manage multiple users and clients with Sendible, and it’s for any kind of business or freelancer. However, as mentioned, Sendible has a higher cost factor.
Price: Sendible’s pricing for startup agencies starts with $89/month for 4 users, where you can build 24 reports in total. You can try it with a 14-day free trial.
Falcon.io prides itself on its simplicity—calling itself a plug-and-play platform. Intuitive and convenient, this social media management platform brings together many useful features for professionals, from social listening to publishing and analytics.
Here are some of the major highlights from the rich feature set of Falcon.io.
With Falcon.io, you can manage Facebook and Instagram ads, whereas Zoho Social allows you to control only Facebook Lead ads.
If you are looking to understand how your social media strategy stands against the best brands in social media marketing, then Falcon.io helps you benchmark your performance against 100,000 brands. You will not find any such feature in Zoho Social.
Falcon.io gives you more control over the way you want to segment the customer information. E.g., You can customize Inbox to arrange multiple feeds according to your requirements, create a custom audience, etc. Zoho Social doesn’t provide you with such customizations.
Price: Falcon offers 2 plans to its users. The Essential plan costs $129 per month while the Suite plan is totally customizable. They come with many unlimited features, and you can choose the ones you need.
eClincher is that alternative to Zoho Social that you wish you knew before. The social media management tool is an excellent fit for the franchise and mid-size businesses with workflow and collaboration features. It provides a visual calendar with a drag and drop feature that lets you get a snapshot of your monthly social postings.
eClincher also has a campaign tracker so you can gauge every social media campaign. Its competitor analysis feature will also keep a vigilant eye on your competitors so you can lead the race.
eClincher has better customer support with loads of onboarding resources, while Zoho Social lacks majorly on that part.
While Zoho Social is more apt for organizations, eClincher offers packages for all levels.
Price: eClincher has 3 packages, Basic, Premier, and Agency. Its Premier plan is $119/month for 3 users and 20 social media profiles. You can add 5 profiles more at $30/month extra and 1 additional user at $20/month.
Wrapping Up
Social media management tools save time that is otherwise spent on checking social media networks. But before deciding on a specific platform, get an understanding of what the platform is all about.
That’s why SocialPilot gives you a free trial of every plan to get clear about your requirements before subscribing to the tool. You get to use every feature, so you know it’s worth the spend.
Leverage analytics to improve your content continually, increase your brand awareness by curating creative posts, and drive engagement on all the social media platforms with SocialPilot. So hurry up and get started today!
Zoho Social is a social media management platform for scheduling posts on different social media platforms like Facebook, Twitter, LinkedIn, and Instagram.
Zoho Social may not be a good fit for all. Other social media management tools like SocialPilot provide similar features at a really affordable price range. So it is worth exploring them before making the final choice.
Some of the top alternatives to Zoho Social are:
Zoho Social lets you curate content and schedule them as social media posts to various accounts on multiple platforms. You can monitor conversations, keywords, and mentions and have established workflows. You also get notified about direct messages.
SocialPilot is one of the best alternatives to Zoho Social. It lets you curate posts, edit them via Canva integration, schedule posts on 9 platforms, track analytics, and generate White-Label reports. The prices are incredibly affordable too.
SocialPilot
SocialPilot is a comprehensive social media management tool designed and developed especially for small and medium-sized digital marketing agencies.
In addition to the powerful features, it comes with a clean and intuitive design, which means that you can focus on your work rather than waste your time figuring out which button does which thing.
You can group your managed accounts the way you like and schedule posts in bulk. The tool comes with a content curation feature that helps social media content creators search for the relevant content in their niche.
Besides, if you are managing a team of social media marketers, you can define workflows to optimize your processes and reduce the risk of posting irrelevant content. You can also manage all your posts from a dashboard.
As you’d expect, this is a straightforward platform that comes with a lot of features.
However, here are a few that should help you understand more about SocialPilot:
With this feature, you can bulk upload up to 500 posts (with images) directly from a .csv file. You can review the content directly on the platform and then publish it in bulk on multiple social media profiles.
If you have multiple clients or manage many accounts across various social networks, this feature is here to save you. With it, you can organize your content and have a bird’s eye view of each account’s posting schedule. You can further filter down the view by week and day.
Get precious insights into the performance of your social media activities by each platform. From your content’s performance to data about your audience, you can use it to optimize your social media marketing ROI. You can also identify the right time to post to improve your content reach and drive engagement.
Check all the features of the SocialPilot here.
SocialPilot Vs. Zoho Social
You may find that both Zoho Social and SocialPilot offer similar features. But, there are considerable benefits of using SocialPilot over Zoho Social. For example, SocialPilot bulk schedules up to 500 posts with images, texts, and links compared to 350 posts with Zoho Social.
To shorten your links, you can use only Zoho shortener and Bitly shortener in Zoho Social, whereas SocialPilot gives you the flexibility to choose from multiple URL shorteners like Snip.ly, Rebrandly.com, and Bitly.com.
Additionally, you can search for content related to your field with RSS feeds and content curation features. This is not available in Zoho Social.
Price: SocialPilot offers a 14-day FREE trial, and the subscription of its best-selling Studio plan starts at $100/month compared to Zoho Social’s $320/month subscription for agencies.