Top 9 Awesome Alternatives to Zoho Social for 2023

Social media marketing might seem easy at the beginning. But once you take over the branding, you need a social media management tool to keep your hold on the reigns.

Zoho Social is a favored social media marketing tool used by many small businesses and agencies to propel their businesses ahead.

But due to high demand, there are lots of Zoho Social alternatives in the market as well, giving it tough competition.

Social media scheduling tools like Zoho Social and its substitutes can help you maneuver brand presence on multiple social media channels such as Instagram, Facebook, Twitter, LinkedIn, etc.

But is this the only solution? Let’s find out!

Why Consider Alternatives to Zoho Social?

Zoho Social comes with many useful features, like Bulk Scheduling, Publishing Calendar, Listening, and Analytics. However, it will cost you a hefty sum if you want to utilize its full potential.

There have been scenarios when users weren’t delighted with customer support and failed to get immediate aid.

To help you pick the right tool, we have reviewed the 9 best Zoho Social alternatives. Each alternative is carefully compared and assessed against Zoho Social, so you make a unanimous choice.

SocialPilot is a comprehensive social media management tool designed and developed especially for small and medium-sized digital marketing agencies.

In addition to the powerful features, it comes with a clean and intuitive design, which means that you can focus on your work rather than waste your time figuring out which button does which thing. You can also group your managed accounts the way you like and schedule posts in bulk.

Besides, if you are managing a team of social media marketers, you can define workflows to optimize your processes and reduce the risk of posting irrelevant content. You can also manage all your posts from a dashboard.

As you’d expect, this is a straightforward platform that comes with a lot of features.

However, here are a few that should help you understand more about SocialPilot:

• Bulk Scheduling
  With this feature, you can bulk upload up to 500 posts (with images) directly from a .csv file. You can review the content directly on the platform and then publish it in bulk on multiple social media profiles.
• Adding Media
  SocialPilot offers you the option to add media at the time of creating your post. For instance, you can add images from Google Drive, Dropbox, and Box. You also have access to an endless supply of high-quality stock images with the Unsplash integration.
• Social Media Content Calendar
  If you have multiple clients or manage many accounts across various social networks, this feature is here to save you. With it, you can organize your content and have a bird’s eye view of each account’s posting schedule. You can further filter down the view by week and day.
• Analytics & Reports
  Get precious insights into the performance of your social media activities by each platform. From your content’s performance to data about your audience, you can use it to optimize your social media marketing ROI. You can also identify the right time to post to improve your content reach and drive engagement.

Check all the features of the SocialPilot here.

Hootsuite is one of the most used social media management tools out there. It lets you work on almost any social platform you could think of, from Facebook to Pinterest or YouTube. It also enables you to work with a team, making this app a handy tool for growing your online presence.

Hootsuite is not limited to planning your posts. It also has great analytics features that can help you improve your content. It ticks off many of the requirements needed to help you grow your business or startup.

Hootsuite comes with a lot of features that might take a while to get a hang of. Here are the most basic and important ones you should know about:

• Post Scheduling and Automated Publishing
  Primarily, this is what a social media manager does. You can draft posts and save them within the app. Once you’re pleased with the content, you can use the publisher to schedule your posts. It’s easy, intuitive, and shouldn’t take up too much of your time. You can also schedule different posts for multiple social media networks.
• Social Media Listening
  Social listening is essential if you want to know your reach. You can get an overview of what your audience is talking about online and see if you have any mentions. You can also engage with the public and respond to messages or mentions in-stream.
• Analytics
  You can set performance benchmarks in the app and see how your content improves. It’s a great way to analyze how your investments in social media are working.

Sprout Social is another successful social media management platform. Like Hootsuite, it offers monitoring and analytics tools to improve your reach. But the app aims more at professionals and costs more. It provides a free trial, so you can see if this is the app you need.

Sprout Social is one of the oldest social media management solutions. As soon as you open the app, you’ll get a questionnaire to determine what services you need. They will tailor your user experience to your business, not just provide general help.

But here are some general services the platform offers that you should know about:

• Listening tools
  This app will help you stay one step ahead of your competitors. With this feature, you can see what your target audience talks about online related to your brand. If you have this information, you know what kind of content will increase your reach. Knowing your public’s interests is a vast improvement to any social media strategy.
• Publishing and Scheduling
  As you’d expect, you can draft your posts directly from the app. You can either publish your posts straight away or schedule them for a later time. This feature is useful if you want to organize your posts on social media platforms for a long time.
• Analytics
  With this feature, you can easily measure your performance from the app. It shows detailed data to see your online impact and the reach of your content. If used well, you can improve your content and increase your social media involvement.

DrumUp is a platform that will not only help you manage your social media posts but will also help you create the best content. However, you can only connect with three social media networks—Facebook, Twitter, and LinkedIn.

You can still work with your team and connect multiple accounts. This makes the platform perfect if you manage more reports on the same social network. The prices are lower compared to other platforms.

DrumUp does offer a free plan option after your two weeks of free trial expire. So this is a good option for people testing out platforms to find the perfect social media manager.

It comes with many features, depending on which plan you use.

But here are some basic ones that should help you decide if this platform is best for your purposes:

• Analytics
  Just like other platforms, DrumUp can offer you metrics to measure your social media impact. There are four fundamental things to analyze: likes, shares, comments, and click-through data. Having this information will help you create the perfect content for your audience. You can also download the data and analyze it offline if you need to.
• Publishing and Scheduling
  Just as with the other apps, you can draft and publish your content from the platform. You can also plan your posts and organize your content across the three social media networks available. You can also share interesting articles you find online directly through DrumUp.
• Hashtag Recommendations & Repeat Schedule
  This is a time saver. Based on the content of your posts and the analytics data, DrumUp will suggest smart hashtags to add to your post before publishing. Also, if you have a relevant post that you want to publish more than once, you can set up a repeat schedule.

Agorapulse provides all the tools a social media marketer needs to win with social media marketing. It is a more complex platform designed to manage your social media posts and increase your brand awareness.

Enterprise-level companies and agencies use it. There are plenty of useful features, but the subscriptions can be pricey if you’re a beginner.

There are many features offered by Agorapulse, and their numbers only increase with the price. However, here is a shortlist that will help you understand what this platform is all about:

• Publishing and Scheduling
  This feature is no surprise. Draft your posts or upload them in bulk on the platform. You can post them directly or schedule them on your calendar. If you have a valuable post you want to publish multiple times, you will also have the rescheduling option.
• Social Inbox
  Does your page receive many messages per day? With the social inbox, you can reply to messages and manage your comments and mentions. You won’t have to log in to your social media profile. Thus, saving you time and improving your efficiency.
• Built-in CRM
  This feature helps you learn more about your followers without too much work. You can label your most active customers or followers. You can categorize them in any way useful to you. By having access to this kind of information, you can more easily find people you want to work with according to how they interact with your brand.

Statusbrew is a social media management platform that includes all the tools you could need as a professional social media marketer. It is also a perfect tool for multiple teams to work directly from the platform on one project.

Statusbrew is an excellent Zoho alternative as it supports a competent range of integrations. Some of its main features include:

• Link Customization
  Adding UTM parameters to your links can increase the effectiveness of your social media campaigns. You can also shorten your link within the platforms to make your posts look cleaner and save some space.
• Slack Integration
  Slack is an excellent tool for team communication. So it comes naturally to have it integrated with a platform aimed at improving collaborative social media management. Having this tool integrated into your platform will make teamwork more effective.
• Audience Engagement
  While it’s good to connect with your customers, nobody wants to deal with spam. Statusbrew comes with customizable moderation rules that can help you focus on what is truly important.

Sendible aims more at developed businesses—considering its price plans. However, Sendible has robust built-in brand monitoring and engagement features, among others, if you buy their subscription. The best part is Sendible supports multiple social media platforms and blogging sites too.

Notable features of Sendible that make it a worthy alternative to Zoho Social are as follows:

• Social Listening
  You can keep track of what your audience is talking about straight from the platform. With this feature, you can reply to your comments and messages without logging into social media networks.
• Collaboration
  With this feature, you can use the Sendible platform with your team and create content together. You can delegate tasks, send posts for approval, and limit access for other users.

Later is another one of the most used tools for social media management. Its budget-friendly plans allow it to be used by individuals to businesses to schedule their content on multiple social media channels. The preview feature makes it easier to visualize your content on the actual platform and streamline it accordingly.

Later has some unique features along with all the other powerful capabilities which a social media automation tool must have to prove itself a capable Zoho Social alternative. Let’s look at some of these capabilities:

• Scheduling and Publishing:
  The scheduling and publishing aspects of Later are very elegant and streamlined to enable users to create and plan their content with ease. The drag-and-drop feature in Later smoothens the experience of creating content and cuts down on the time you spend on crafting every single post. You can schedule posts in bulk at a time to escape the monotony of regular posting while maintaining your consistency.
• Analytics:
  Later allows users to monitor their performance with in-depth insights from Facebook, Twitter, and Instagram. Key metrics such as engagement rates, impressions, follower growth and clicks on every social media are all available on the intuitive dashboard. But the best times to post and hashtag analytics are the gems of the analytics section of Later, which gives it an edge over its competitors.
• Social Inbox:
  One of the most important capabilities of a social media tool is to be able to monitor the audience’s interaction on their social media channels. Later does this very efficiently with its inbox feature. The centralized dashboard houses all the conversations which are accessible to the users. Replying to every message and responding to comments so much easier when you can see them all in the same space.

eClincher is that alternative to Zoho Social that you wish you knew before. The social media management tool is an excellent fit for the franchise and mid-size businesses with workflow and collaboration features. It provides a visual calendar with a drag and drop feature that lets you get a snapshot of your monthly social postings.

eClincher also has a campaign tracker so you can gauge every social media campaign. Its competitor analysis feature will also keep a vigilant eye on your competitors so you can lead the race.

• Smart Queues
  Smart queues are for auto-posting on social media. Optimize your content for any platform for better engagement. It has an RSS feed and hashtag monitoring to curate quality content for your audience.
• Social Listening
  Get all messages, replies, comments, and more at one place called Social Inbox. Don’t miss out on any prospect or follower’s mention with prompt and discrete responses.
• Top Integrations
  eClincher comes with top integrations like URL shorteners, analytics platforms, visual sites like Canva and Unsplash, and more for a smoother workflow. They keep on adding newer integrations, so watch for them!