Zoho Social vs. Buffer: Uncovering the Best Social Media Tool

Overview

What is Zoho Social Used For?

Zoho Social is a popular social media management software offering tools for scheduling posts, keeping a check on brand mentions, examining social media performance, and engaging with your followers. The tool lets you connect multiple social media platforms such as Twitter, Facebook, YouTube, LinkedIn, Instagram, and Google Business Profile.

Zoho Social is a well-suited software for small to medium-sized businesses, digital marketing agencies, bloggers, and individuals. When armed with the useful features of the software, you can develop a strong social presence and catapult the growth of your business.

Today, businesses opt for Zoho Social as it allows users to schedule posts with ease. The tool offers the feature of automated posting to publish the post at the set time. Another useful feature of Zoho Social is that it enables you to collaborate with team members for the purpose of creating content or simply for approval.

Zoho Social also offers features for social media monitoring and listening. You can easily keep a track on keywords and brand mentions across different social media networks. The tool also offers reporting and analytics tools to check for any areas of improvement and to measure social performance.

What is Buffer Used For?

Buffer is a social media management tool that is well-suited for businesses, non-profits, mid-stage startup teams, and solopreneurs. The social media platforms that Buffer supports are Instagram, TikTok, Twitter, LinkedIn, Pinterest, Facebook, and Google Business Profile.

You can use Buffer to schedule and publish content across different social media platforms and effectively maintain a solid presence on them. A user can create content in advance and schedule it for posting at a later stage. In all, when you decide to use Buffer, you get to post consistently on different social media platforms. You can even choose the best times for audience engagement while scheduling the posts.

Apart from these features, Buffer provides analytics tools to track social media post performance. You get valuable information on reach, engagement, and much more.

All in all, Buffer is a user-friendly social media management tool that helps individuals and businesses manage their social accounts from a single dashboard, saving loads of effort and time.

Best Suitable for

At a Glance

What users feel about any product sheds a lot of light on its effectiveness. So let’s compare Zoho Social vs. Buffer when it comes to user ratings.

Zoho Social has more overall star ratings than Buffer. The quality of support that Zoho Social offers is also rated more than Buffer. However, both the tools are rated the same in ease of use and ease of setup.

For a more clear understanding, take a look at the ratings for all three tools in the comparison table down below.

Quick Comparison Zoho Social vs. Buffer

When comparing Zoho Social vs. Buffer, it’s essential to consider the main features that differentiate the two social media management tools.

One notable difference between these two tools is the price point. Zoho Social’s agency plan will cost you $200 more per month than Buffer’s plan for agencies.

Despite the difference in price, both platforms offer capabilities such as publishing, analytics, inbox, and collaboration. However, Zoho Social is available in more languages as compared to Buffer. It also offers the important feature of white-labeling, that Buffer lacks.

For a quick comparison of the most important features of Zoho Social, Buffer, and SocialPilot, check the below table.

Review

Pricing

Pricing is a vital factor to consider while carrying out a Zoho Social vs. Buffer comparison.

So, which one is less costly? Zoho Social or Buffer?

Zoho Social’s agency plan is priced at $320 per month, allowing you to schedule 350 posts. In contrast, Buffer’s plan for agencies costs $120 per month, allowing you to schedule 2000 posts. So, the latter is less costly than the former and offers a significant amount of more posts to be scheduled.

SocialPilot’s plans for agencies are easier on the pocket as compared to Zoho Social or Buffer plans. The plan cost $100 per month. You can also schedule unlimited posts under this plan.

Let us weigh the plans of Zoho Social vs. Sendible, alongside SocialPilot, for a clearer take on the pricing front:

In-depth Scheduling and Publishing Capabilities Comparison

In our Buffer vs. Zoho Social comparison, it is important that we compare the scheduling and publishing capabilities of both the tools.

Both the tools come with smart and advanced scheduling. They also let you customize posts for each platform. You also get URL shortener and the feature to integrate Canva in both the tools.

But, Zoho Social doesn’t offer post preview, which Buffer does.

Some of Zoho Social’s features, such as content curation and auto publishing from RSS, are not offered by Buffer.

Look at the comparison table below to compare Buffer vs. Zoho Social along with SocialPilot and know in detail about their scheduling and publishing capabilities.

In-depth Analytics Capability Comparison

Marketers require data and trends to make informed decisions. To gain this information, marketers need access to analytics data.

So, now it’s time we check the analytics and reporting capabilities in our Zoho social vs. Buffer comparison to know which tool scores more.

Both these tools offer custom report builder and whitelabel downloadable reports in PDF format. But, Buffer fails to offer the feature to email PDF reports to clients, and to auto schedule reports with team and client – things that Zoho Social does offer.

Note: You will find SocialPilot as a contender in the list of Buffer alternatives because it offers analytics features that Buffer lacks, such as emailing PDF reports to clients and the ability to auto schedule reports with team and client.

Herein is a comprehensive comparison of all analytics features of both the tools, with SocialPilot as a reference point.

In-depth Inbox/Listening Capability Comparison

Active engagement with your audience and engaging content creation are two of the most important things that social media management tools should help you in. For this, the tool needs to have in-depth listening capability.

Let’s see which one out of the two tools – Zoho Social or Buffer, scores more in regards to their listening capability. Zoho Social clearly wins between the two as it allows you to reply to messages. It also allows you real-time listening while letting you respond to visitor posts, reviews, and questions. Buffer, on the other, lacks all these features.

Take a look at the comparison below, and compare Buffer vs. Zoho Social along with SocialPilot to learn all about their inbox and listening capabilities.

In-depth Social Media Collaboration Capability Comparison

Team collaboration is important for sending on-time replies to inquiries and maintaining consistent brand messaging. It even lets you create better content. As checking the collaboration capacity of a social media management tool has become more important than ever, let’s do a Zoho Social vs. Buffer to see which one is better in this regard.

Both Zoho Social and Buffer allow per-post multi-user collaboration and free unlimited client onboarding. Both tools also provide content approval workflows. In all, both Zoho Social and Buffer are equally worthy for providing every important collaborative capability, and SocialPilot matches them in every aspect too.

Refer to the comparison below to check all collaboration capabilities offered by Zoho Social, Buffer, and SocialPilot.