Small scale businesses don't have enough resources to spend on marketing, and it is vital to find the right social media management tool that can help them scale up their business and get more customers on board within a stipulated budget.
Small businesses need social media management tools to schedule posts, curate content, monitor responses, track buyer journey, and analyze performance.
What are the best Social Media Management Tools for Small Business?
- Advanced scheduling & publishing
- Audience targeting options
- Facebook ads
- Social Inbox
- In-depth social media analytics
- Hassle-free team & client collaboration
- 24x5 support
1. Social media management tool -SocialPilot
SocialPilot is a simple & cost-effective social media management tool for agencies and small businesses that helps them to strengthen their brand presence across all major social media platforms. It assists you in executing a well planned social media posting schedule with advance features.
With SocialPilot, you can publish content on LinkedIn, Twitter, Instagram (Direct Publishing), TikTok, Facebook, Pinterest, Google My Business, Vk, and Tumblr. It is popular among small businesses because of its cost-effectiveness, intuitive UI, and exceptional customer support (24x5).
SocialPilot can help you get started with social media management in a jiffy and give you access to the following:
- Advanced social media scheduling and publishing options.
- Visualize your whole content strategy with social media calendar.
- Keep your audience engaged with a variety of content using the content curation feature.
- Schedule upto 500 posts in bulk with bulk scheduling (with image)
- Analyze your social media accounts with in-depth social media analytics and reporting
- Give a boost to your Facebook post reach with Facebook Ads
- Manage all Facebook conversations, mentions and much more in the same dashboard with social inbox
- Manage your clients social media accounts with hassle-free client management (Best For Agencies)
- Invite your team members for a seamless team collaboration
SocialPilot subscription starts at $25/month (billed annually) and allows you to connect 25 social media accounts, publish 200 posts per day, and discover curated content.
What I like about SocialPilot is that it facilitates the scheduling of posts in bulk and it does not seem automated at all. Its customization and UI is what I love the most about SocialPilot. It’s also worth saying that it, of course, saves a lot of time to me and my digital marketing team.
Its the best Social Management Tool for the price. There are a number useful features including being able to pull some analytics (if platforms allow it), scheduling and creating posts on their platform, a chrome extension to use to help grab curated content, a separate client portal, and more. They have even included scheduling to Google My Business, which will be a huge need for all in 2020.
What can you NOT DO with Social Pilot? In all honesty, I don’t have any clue. The ultimate friendly all in one marketing platform, with features such as scheduling, analytics, social calendar, URL shortening, content creation, and many many great value tools. I highly recommend any marketer out there to check it out and give it a chance to prove its massive powers.
2. Social media management tool - AgoraPulse
Agorapulse is a robust and powerful social community and moderation social media management tool that helps small businesses with social media profile management. Agorapulse has an user-friendly interface that can be easily implemented right from the start and offers flexibility, quick learning time, and reputed customer support.
Additionally, it can integrate with all the major social media networks like Facebook, LinkedIn, Twitter, YouTube, and Instagram. The tool can generate complete reports, schedule posts, conduct competitor analysis, and automate user engagement among its other uses which include:
- Unified inbox
- Customized publishing options
- Post publishing
- Social standing monitoring
- Advanced analytics
- Customer engagement
- Detailed reporting
Agorapulse offers plans for small businesses starting at $99/month when billed monthly and $79 when billed annually. This plan provides ten social profiles, two team members, up to 300 active ads monitoring and email support.
Being built like an inbox system, being able to "review" or check-off my mentions, posts, etc to reach Inbox Zero feels rewarding and I'm confident I didn't miss anything. It's another great feature I enjoy.
What I dislike about Agorapulse?
Unfortunately, the reporting is pretty weak. We actually use another third-party app to pull .csv files for loading into Google Sheets and Google Data Studio. Agorapulse will allow you to export mostly PowerPoints (which aren't that pretty) and some .csv files for very basic social metrics. I'm also not sure there are any real metrics for paid advertising as well.
Here's a detailed comparison of SocialPilot vs AgoraPulse
3. Social media management tool - Hootsuite
Known for boosting efficiency on social media, Hootsuite is one of the first social media management tools in the market. It allows you to manage all the associated social media networks from a single comprehensive dashboard.
You can get a clear, holistic view of the activities in your social media accounts and quickly respond to users' messages, comments, and engage around every brand mention.
While this social media management tool has been in the market for a long time, it is comparatively a complex tool to use. Therefore we recommend other user-friendly Hootsuite alternatives.
Still, Hootsuite offers a wide range of tools for social media management which include:
- Content curation
- Content promotion
- Advanced analytics
- Team management
- App integrations
- Security features
You can schedule posts ahead of time and get all the content for a specific time frame ready in just a single session. Hootsuite also offers advanced reporting that can help you identify which campaigns are performing well and gives you accurate data to calculate ROI.
Hootsuite subscription starts at $19/ month and offers ten social media profiles, one user, unlimited scheduling, bulk scheduling, analytics, and a 30-day trial.
Verified HootSuite User
I think the most helpful thing is that you can see all of the channels you want to in your streams. Also, the scheduling is super helpful when it comes to planning things out
What I dislike about HootSuite?
I don’t like how difficult it is to post sometimes also I have had multiple struggles getting reports over the last couple of months. There is a deep learning curve when using this tool. You must be constant when you want to learn how to use it. I feel it is a bit expensive for the amount of service it provides.
Checkout how SocialPilot proves out to be a great Hootsuite alternative
4. Social media management tool - Buffer
Buffer is a social media management tool to share and manage social media content easily across different social networks. Though it works prominently as a scheduling tool, Buffer allows you to leverage the social platform by posting content at a time when the members of your target audience are likely to be online.
Buffer allows you to log into different social media sites like LinkedIn, Twitter, Facebook, Google My Business, and more all at once.
The Buffer button on your browser helps you in sharing content instantly. You can share the link across different social networks or schedule it down the queue with a single click. It also offers seamless integration with Chrome, WordPress, and other essential tools.
Some other exciting features of Buffer include:
- Detailed social analytics
- Social profile sharing
- Profile management
- Business planning
- Analytics and Insights
- Team management
- iOS and Android support
It gives you the features mentioned above in a well-organized layout that is suitable for small businesses and new entrants in the field.
Buffer offers a free trial and a free version for individuals. Small businesses can get started with Buffer at $10/ month and get ten social accounts, all the features of the individual plan, RSS feeds, link shortening, tracking, calendar, and 100 scheduled posts for each account.
Verified Buffer User
The design is clean and simple, allowing me to focus on the content I'm curating rather than on the platform I'm using to manage it.
What I dislike about Buffer?
Team collaboration features are lacking some functionality that would help the team be more productive in suggesting, curating, editing, and approving content for distribution. Costs prohibit us from increasing to larger team packages (5 team members is a little too small for our situation).
Checkout the detailed comparison of SocialPilot being the best alternative to Buffer app
5. Social media management tool -
Social media management tools are used to bolster communication between a business and its users and Sprout Social is one such tool that helps you connect with your users.
With automated posting, engagement, and analytics capabilities, Sprout Social can help you improve your social media profile's activity metrics in a matter of a few days.
Sprout Social offers a wide range of tools to optimize your social marketing plans. These include:
- Smart inbox
- Customer relationship management
- External integrations
- Account structure
It can be integrated with the majority of popular social networks like Facebook, LinkedIn, UserVoice, Google+, Twitter, and Zendesk. This tool helps you improve the quality of your work and offers different features like Sprout Social Feeds, Smart Inbox, and Sprout Queue.
Sprout Social subscription starts are $99 per user/month and offer all-round social media management, profile monitoring, CRM toolset, content calendar, reporting (profile, group, and post-level) and iOS & Android mobile apps for ten social profiles.
I like it because I can monitor the posts since the mentions of the social networks can be followed with the aim of searching for publications of certain words.
What do I dislike about Sprout Social?
It is a bit expensive for companies with many workers since the program is per user and its cost too. In addition, the cost rises if you want to have more functions.
Here's a detailed comparison of SocialPilot as an intuitive Sprout Social alternative
6. Social media management tool - Lately
This AI-based social media management tool can help you turn your content into excellent social media posts. Whether you are working with blogs, videos, podcasts, or articles, you can get amazing social media posts without spending a great deal of money.
Lately can help syndicate the content you create across multiple stakeholder accounts making it one of the advanced social media management tools. It is being used extensively by small and medium businesses from different markets and industries to enhance their brand communications, brand management, and promote thought leadership.
Some other notable features of Lately include:
- Calendar management
- Data export
- Keyword tracking
- Marketing automation
- Social media monitoring
- External integrations
- Interactive dashboard
- Contact management
This tool can help you reduce reliance on social media agencies and cut down social media content creation and posting time by a whopping 90%. It is best known for increasing productivity exponentially and gets hours of work done in a matter of minutes.
Lately offers subscription at $200/month and includes all the necessary tools for marketers associated with small and medium businesses.
I love how quickly you are able to generate posts from your content. I have been able to schedule hundreds of social media posts in a few hours. This would have most likely taken me days to accomplish this same feat!
What do I dislike about Lately?
I have noticed some features like the queue have tended to be a little buggy for me at times. When I try to reorganize posts, they jump back to the original order.
7. Social media management tool - eClincher
eClincher is a social media management platform that helps businesses looking to increase their social media ROI. eClincher supports all major social media platforms like Facebook, Instagram, Twitter, LinkedIn, Pinterest, Google My Business and Youtube.
It’s more of an enterprise/ agency focused social media management tool with the in depth features where one can manage their social media campaigns successfully. Other features eClincher offers include:
- Smart queues for republishing content
- Centralized social inbox
- In-built image library
- Social media calendar
- RSS feeds integration
- Bulk scheduling
- Monitoring and listening
- Social media analytics and reporting
eClincher's premier plan is priced at $119/month with which you can connect about 20 social media profiles and add up to 3 of your team members
We loved using Eclincher when we first started. The support was great, and we had an easy switching from our previous platform. It was a great tool, gave us a great insight to analytics and we loved using it.
What do I dislike about eClincher?
We loved using Eclincher until we got to the point where we were managing over 50+ profiles. Once we got to that point, the system was always buggy and the support started to lack. We'd have problems and issues and support couldn't help us out. Most times, it felt like we'd ask them something and they couldn't comprehend what the issue was, it was kind of frustrating.
8. Social media management tool - Sendible
Sendible is a social media management tool that call themselves as a tool that elevates your brand story on social media. Connect with your teams and clients easily with this agency focused social media management tool.
Sendible supports all major social media platforms and some of the blogging platforms too like Wordpress, Medium and Tumblr. Sendible has a unified dashboard that includes these set of features:
- Unified Social Inbox
- Custom Social Media Reports
- Team collaboration
- Social media calendar
- Social media listening
Sendible's most popular plan is priced at $199/month with which you can connect upto 49 social media profiles and add up to 7 of your team members with access to building 14 custom reports.
Scheduling content in the platform is easy, however, if you own multiple business accounts for different clients, managing all the streams is complicated compared to other tools in the market.
What do I dislike about Sendible?
I don't like the monitor and measure features, I consider them limited. The features are there, but the layout and configuration of the platform are not that user-friendly, especially if you run content for different clients. You can not see the posts that you have already posted and see the engagement live. You have an inbox though, where you see the comments, but it is not as visual as it could be.
9. Social media management tool - CoSchedule
CoSchedule is a social media management tool giving more importance to content and scheduling, emphasizing more on social performance. It's known for how well one can organize their content with the calendar feature. They have a ReQueue feature with which it automatically fills the queue with the best performing posts.
CoSchedule supports Facebook, Twitter, LinkedIn, Instagram, Pinterest, and Tumblr social media platforms. This social media management tool also let's you connect to your Wordpress and Hubspot accounts. Other set of features include:
- Custom Social Media Calendar
- ReQueue to autofill your posting schedule
- Team Collaboration
- Bulk Scheduling
- Social Campaign templates
- Integrates with 9 tools
CoSchedule is a bit higher when it comes to pricing. You can connect only up to 10 social media profiles with 10 team members at $39/month. If you are an agency with multiple clients you'd have to opt for their Marketing Suite to manage all at one place.
Its integrated project management and collaboration tools are great for smaller groups. The calendar itself is strong and extremely useful
What do I dislike about CoSchedule?
The platform seems slow lately, probably as a result of the large amount of data we are entering and the amount of filters we are creating. It is more expensive than the normal content calendar alternatives I have found.
10. Social media management tool - ContentStudio
If you are looking for powerful content marketing - ContentStudio is the social media management tool for you. ContentStudio is a content curation tool that helps discover, plan, publish and analyze your content going out to the social media platforms.
This is one of the best social media management tools as it also helps you with hashtag suggestions and comes with an in-built SEO optimization toolbox. ContentStudio has other set of features like
- Content and Hashtag Suggestions
- SEO Optimization Toolbox
- Unified Social Inbox
- Team Collaboration
- Recycle Evergreen content
- Bulk Scheduling and RSS Feeds
- Customized Reporting and Omnichannel analytics
ContentStudio lets you connect from all major social media platforms and some blogging sites like Wordpress and Medium. ContentStudio is a more content focused tool that helps publishers and content marketers for easy content promotions. It’s small business plan is priced at $99/month with which you can manage upto 25 social media accounts and 5 team members.
In theory, this should be a good product or a great product. They allow customization per social channel and my team finds it easy to use. Unfortunately, things simply do not post correctly, or at all, too often. We get false posting confirmation messages all the time.
What do I dislike about ContentStudio?
Their support is now dreadful and has gotten worse over time. It is a damn shame. A week or two can go by with several emails to them and all we hear are crickets. There is no response sometimes until the third or fourth email.
11. Social media management tool - Later
An Instagram engrossed social media management tool - Later helps you visually plan your social media postings. It’s a visual first platform built for sharing photos, videos and stories. You can search for content and hashtags if you are out of ideas. Later only lets you manage 4 social media platforms - Facebook, Instagram, Pinterest and Twitter.
This social media management tool has a feature where it can help turn your Instagram profile into a mini website with Linkin.bio. It exactly looks like your Instagram profile but where you can track clicks and engagement effectively. Other Later features include -
- Discover content
- Hashtag suggestions
- Linkin.bio integration (with added cost)
- Visual planner
- Best times to post suggestions
- Instagram story analytics
Later offers a completely free plan making it the best free social media management tool. Besides this their advanced plan is priced at $40/month where one can manage upto 4 social media profiles with 6 team members.
I like Later and everything it brings to improve the management of our digital marketing. Scheduling the publication of visual content couldn't be easier and faster.
What do I dislike about Later?
It's a powerful tool for posting content to the more visual and illustrative social networks like Instagram, Tiktok, etc. But a little less practical when it comes to other social networks that involve more textual content like Twitter, Facebook, etc.
12. Social media management tool - MavSocial
MavSocial is an all-in-one social media management tool that helps you schedule, advertise, monitor and report all from one dashboard. MavSocial focuses more on visuals having an in-built asset library. You can make your social posts visually attractive with the help of their stock library. They also have image recognition that saves time in managing assets.
This is one of the social media management tools with which you can understand the industry trends with social media listening. Other features include -
- Real-time social media analytics
- Team Collaboration
- Content Curation
- Digital Asset Management
- Social Inbox
- Social media ads
MavSocial’s pro plan is priced $78/month with which you can connect upto 30 social media profiles and add 3 team members. Where if you opt for an annual plan this will cost you $65/month
Social media campaign planning and scheduling capabilities. Also pretty easy to manage account messaging monitoring.
What do I dislike about MavSocial?
Lackluster interface- very basic, almost cumbersome in certain regards.
13. Social media management tool - Tailwind
Tailwind is an official Pinterest & Instagram partner making it a visual concentrated social media management tool. You can find the best times to post and use suggested hashtags to drive engagement on your Instagram and Pinterest profiles.
Tailwind has this feature where you set your logo, color palette and fonts just one time and it will automatically add your branding to every design you schedule from then. Other Tailwind features are:
- Analytics & Reporting
- Social media monitoring & trends
- Hashtag finder
- Tailwind Communities
The advanced Tailwind plan is priced at $29.9/month with which you can connect 2 Pinterest and 2 Instagram accounts where you can schedule & publish about 1000 posts/month
It helps me program, pin, improve Pinterest and has helped me grow my brand on Instagram and Pinterest.
What do I dislike about Tailwind?
Sometimes it can be a bit difficult to navigate. Also, the tutorial sometimes starts over when you log in. I would still like to be able to post to Pinterest, Instagram and Facebook with an image and a text.
14. Social media management tool - Zoho Social
This social media management tool will help manage your brands on social media in the easiest possible ways. You can create custom reports, analyze your social media performance and monitor what matters with Zoho Social.
With Zoho Social you can connect Facebook, Twitter, LinkedIn, Instagram, and Google My Business social media accounts. Zoho Social has this special CRM integration with which you can manage and engage with your potential customers. Other set of features Zoho Social offers-
- CRM Integration
- Automated Reports
- Monitoring and Listening
- Team collaboration
Zoho Social introduced a new premium plan which is priced at $37.50/month with which you can manage upto 8 social media profiles and add 3 team members. Zoho Social also offers a free plan making it one of the best free social media management tools.
I like the features e.g. post scheduler, advanced analytics, and integrated message center etc.
What do I dislike about Zoho Social?
The most cons of Zoho social is that you can't customise posts for various social networks sites. There are limitations with some social media sites, like Instagram. Customer support is worse because it provides slow response.
15. Social media management tool - MeetEdgar
MeetEdgar is a unique social media management tool that does all the scheduling for you. It automatically pulls posts from your content library and sets it on repeat. With MeetEdgar you never have to worry to fill your queue as it requeues your evergreen posts.
This social media management tool only supports Facebook, Twitter, Instagram and LinkedIn. Edgar runs mainly on one feature which is great if you want to autopilot your social media posting. It builds a library of evergreen posts and if it runs out of new content, Edgar will refill your queue with older ones. Other features this social media management tool offers are-
- Category based scheduling
- Suggested social posts
- Social media analytics and reporting
MeetEdgar is priced at a flat $49/month with which you can manage 25 social media accounts and 1000 weekly automations.
What I like most about the Edgar Social Media Management software is that it automates our social media to stay relevant and top of mind.
What do I dislike about MeetEdgar?
There are not enough options for posting schedules. It works really well for a daily posting but does not allow for weekly or bi-weekly posting to be scheduled.
16. Social media management tool - Post Planner
Post Planner is a social media management tool built for reach and engagement. Post Planner is a social engagement solution for small and mid sized businesses. This social media management tool lets you manage your Facebook, Instagram, LinkedIn, Twitter and Pinterest profiles.
Post Planner has features well equipped for a small business to increase their brand awareness on social media. They are-
- Posting Calendar
- Discover top-performing posts
- Recycle evergreen content
- RSS Feeds
- Social media streams
- Library of quotes
- Real-time Brand mentions
Post Planner is priced at $32/month with which you can manage upto 25 social media profiles with 4 team members.
Post Planner User
I have nothing good to say about this company.
What do I dislike about Post Planner?
PostPlanner is an extremely non-intuitive, difficult, inflexible, stubborn and impermeable program that has never left me satisfied after use. Moreover, their customer service and use of "fine print" is more than unethical.
17. Social media management tool - Loomly
Loomly is a social media management tool that helps you build a successful brand with your team. It’s a brand success platform that empowers marketing teams to grow successful brands online through collaboration, publishing & analytics features. With Loomly you can manage Facebook, Twitter, LinkedIn, Instagram, Pinterest, Youtube, Google My Business, TikTok and Snapchat.
Loomly is one of the best social media management tools fit for agencies and businesses. Loomly lets you manage all digital assets at one place. You can store images, videos, posts, notes all in one library. Other features include-
- Post Suggestions
- Central Library
- Ad preview and Tips
- Team collaboration
- Respond to comments and reactions
- Social media analytics
Loomly’s standard plan is priced at $76/month with which you can manage 20 social media accounts and 6 team members, whereas if you want to add more profiles to manage the price goes upto $159/month for upto 35 social media accounts.
I really like how Loomly allows me to map out my marketing content for the month in a very easy and digestible way.
What do I dislike about Loomly?
It is more of a posting platform and less of an engagement management platform. In my view - It is not as easy as other media to reply to comments or like comments or reactions, and I miss having the inbox that alerts you to posts that need replies.
Frequently Asked Questions
The best social media management tools to try are
- SocialPilot: a simple and cost-effective social media management tool
- AgoraPulse: a tool that focuses on social conversations with a unified inbox
- Hootsuite: focuses on enterprises and large agencies
- Buffer: user-friendly social media tool
- Sprout Social: a tool to bolsters communication between a business and its users
- Lately: AI-based tool helps in syndicating content
- eClincher: manage all your social inboxes in one view
- Sendible: manage lead generation better
- CoSchedule: content focused tool for planners
- ContentStudio: a tool for powerful content marketing
- Later: an Instagram focused tool
- MavSocial: a tool that manages your asset library
- Tailwind: a tool to manage visual platforms better
- Zoho Social: a tool with CRM integration
- MeetEdgar: autopost evergreen content and refill your queue
- Post Planner: a tool that increases your engagement
- Loomly: a brand success platform
SocialPilot proves to be the best social media management app covering all areas like advance post scheduling, content curation, social media analytics and reporting, Facebook ad management, bulk scheduling, and much more.
Social media management tools for small businesses are
- Sprout Social
With the help of the best social media management tools, you can post to multiple social media sites for free. These free social media management tools are:
- Zoho Social
The best alternatives to the lately social media management tool are SocialPilot, Buffer and Hootsuite.
To Wrap Up
Tools make our job as a marketer easier and smarter. These free & paid social media management tools listed will help you decide which one is the best suitable to manage your social effortlessly in 2021. If you'd like to go for an option that is user-friendly, intuitive, easy on the pocket and lets you manage mostly everything under one roof with support available all times - You got to try out SocialPilot's free trial today!