9 Powerful Social Media Management Tools for Businesses

Picture of Manvi Agarwal

By Manvi Agarwal

Small scale businesses don't have enough resources to spend on marketing, and it is vital to find the right Social Media Management tool that can help them scale up their business and get more customers on board within a stipulated budget.

Small businesses need social media management tools to schedule posts, curate content, monitor responses, track buyer journey, and analyze performance.

What are the best Social Media Management Tools for Small Businesses?

1. SocialPilot

Social media management tool - SocialPilot

SocialPilot is a simple & cost-effective social media management tool for small teams and agencies that help them to strengthen their brand presence across all major social media platforms. It assists you in creating, plan, schedule quickly, and publish posts.

With SocialPilot, you can publish content on LinkedIn, Twitter, Instagram, TikTok, Facebook, Pinterest, Google My Business, Vk, and Tumblr. It is popular among small businesses because of its cost-effectiveness, intuitive UI, and exceptional customer support.

SocialPilot can help you get started with social media management in a jiffy and give you access to the following:

SocialPilot subscription starts at $25/month (billed annually) and allows you to connect 25 social media accounts, publish 200 posts per day, and discover curated content.

Hannia F.

What I like about SocialPilot is that it facilitates the scheduling of posts in bulk and it does not seem automated at all. Its customization and UI is what I love the most about SocialPilot. It’s also worth saying that it, of course, saves a lot of time to me and my digital marketing team.

Tammy D.

Its the best Social Management Tool for the price. There are a number useful features including being able to pull some analytics (if platforms allow it), scheduling and creating posts on their platform, a chrome extension to use to help grab curated content, a separate client portal, and more. They have even included scheduling to Google My Business, which will be a huge need for all in 2020.

Tal T.

What can you NOT DO with Social Pilot? In all honesty, I don’t have any clue. The ultimate friendly all in one marketing platform, with features such as scheduling, analytics, social calendar, URL shortening, content creation, and many many great value tools. I highly recommend any marketer out there to check it out and give it a chance to prove its massive powers.

SocialPilot Free Trial

2. Nimble

Social media management tool - Nimble

It is one of the advanced cloud-based social media management tools that can integrate with many popular social media platforms, including LinkedIn, Twitter, and Facebook. It is quite popular among small and medium businesses.

Nimble can also import contacts from Gmail, Outlook, Yahoo, Skype, Facebook, Google+, email, and more and supplements each contact record with a detailed data description across different social media channels. Nimble helps you get better insights about your prospects, which in turn leads to profitable campaigns.

This social media management tool allows you to track your brand's interaction with customers during different stages of a buyer's journey and serves as a single solution to your following SMM needs:

  • Contact management
  • Auto fill contact records
  • Sales Insights
  • Data management
  • Customer engagement
  • Scheduling calendar
  • Social media integrations

Nimble can get information from all popular social media platforms and opens new engagement opportunities to nurture relationships with prospects and clients alike.

Nimble subscription costs around $19/month when billed annually and $25/month when billed monthly, You can also get a 14-day free trial before you purchase a subscription.

Daniel M.

Where Nimble truly excels is in the population of data drawn from social media to enrich contact information. It does this very well. The integration with Gmail is also quite good.

What I dislike about Nimble?
Nimble is downright buggy. Sometimes you can't log in, sometimes features don't work. Things are never down long but they are down often.


3. AgoraPulse

Social media management tool - AgoraPulse

Agorapulse is a robust and powerful social community and moderation social media management tool that helps small businesses with social media profile management. AgoraPulse has an user-friendly interface that can be easily implemented right from the start and offers flexibility, quick learning time, and reputed customer support.

Additionally, it can integrate with all the major social media networks like Facebook, LinkedIn, Twitter, YouTube, and Instagram. The tool can generate complete reports, schedule posts, conduct competitor analysis, and automate user engagement among its other uses which include:

  • Unified inbox
  • Customized publishing options
  • Post publishing
  • Social standing monitoring
  • Advanced analytics
  • Customer engagement
  • Detailed reporting

AgoraPulse offers plans for small businesses starting at $99/month when billed monthly and $79 when billed annually. This plan provides ten social profiles, two team members, up to 300 active ads monitoring and email support.

Alex F.

Being built like an inbox system, being able to "review" or check-off my mentions, posts, etc to reach Inbox Zero feels rewarding and I'm confident I didn't miss anything. It's another great feature I enjoy.

What I dislike about Agorapulse?
Unfortunately, the reporting is pretty weak. We actually use another third-party app to pull .csv files for loading into Google Sheets and Google Data Studio. AgoraPulse will allow you to export mostly PowerPoints (which aren't that pretty) and some .csv files for very basic social metrics. I'm also not sure there are any real metrics for paid advertising as well.


4. Hootsuite

Social media management tool - Hootsuite

Known for boosting efficiency on social media, Hootsuite is one of the first social media management tools in the market. It allows you to manage all the associated social media networks from a single comprehensive dashboard.

You can get a clear, holistic view of the activities in your social media accounts and quickly respond to users' messages, comments, and engage around every brand mention.

While this social media management tool has been in the market for a long time, it is comparatively a complex tool to use. Therefore we recommend other user-friendly hootsuite alternatives.

Still, Hootsuite offers a wide range of tools for social media management which include:

  • Scheduling
  • Content curation
  • Content promotion
  • Advanced analytics
  • Team management
  • App integrations
  • Security features

You can schedule posts ahead of time and get all the content for a specific time frame ready in just a single session. Hootsuite also offers advanced reporting that can help you identify which campaigns are performing well and gives you accurate data to calculate ROI.

Hootsuite subscription starts at $19/ month and offers ten social media profiles, one user, unlimited scheduling, bulk scheduling, analytics, and a 30-day trial.

Verified HootSuite User

I think the most helpful thing is that you can see all of the channels you want to in your streams. Also, the scheduling is super helpful when it comes to planning things out

What I dislike about HootSuite?
I don’t like how difficult it is to post sometimes also I have had multiple struggles getting reports over the last couple of months. There is a deep learning curve when using this tool. You must be constant when you want to learn how to use it. I feel it is a bit expensive for the amount of service it provides.

5. Buffer

Social media management tool - Buffer

Buffer is a social media management tool to share and manage social media content easily across different social networks. Though it works prominently as a scheduling tool, Buffer allows you to leverage the social platform by posting content at a time when the members of your target audience are likely to be online.

Buffer allows you to log into different social media sites like LinkedIn, Twitter, Facebook, Google+, and more all at once.

The Buffer button on your browser helps you in sharing content instantly. You can share the link across different social networks or schedule it down the queue with a single click. It also offers seamless integration with Chrome, WordPress, and other essential tools.

Some other exciting features of Buffer include:

  • Detailed social analytics
  • Social profile sharing
  • Profile management
  • Business planning
  • Analytics and Insights
  • Team management
  • iOS and Android support

It gives you the features mentioned above in a well-organized layout that is suitable for small businesses and new entrants in the field.

Buffer offers a free trial and a free version for individuals. Small businesses can get started with Buffer at $10/ month and get ten social accounts, all the features of the individual plan, RSS feeds, link shortening, tracking, calendar, and 100 scheduled posts for each account.

Verified Buffer User

The design is clean and simple, allowing me to focus on the content I'm curating rather than on the platform I'm using to manage it.

What I dislike about Buffer?
Team collaboration features are lacking some functionality that would help the team be more productive in suggesting, curating, editing, and approving content for distribution. Costs prohibit us from increasing to larger team packages (5 team members is a little too small for our situation).


6. Sprout Social

Social media management tool - Sprout Social

Social media management tools are used to bolster communication between a business and its users. Sprout Social is one such SMM tool that helps you connect with your users.

With automated posting, engagement, and analytics capabilities, Sprout Social can help you improve your social media profile's activity metrics in a matter of a few days.

Sprout Social offers a wide range of tools to optimize your social marketing plans. These include:

  • Smart inbox
  • Publishing
  • Analytics
  • Monitoring
  • Customer relationship management
  • External integrations
  • Mobile
  • Account structure

It can be integrated with the majority of popular social networks like Facebook, LinkedIn, UserVoice, Google+, Twitter, and Zendesk. This tool helps you improve the quality of your work and offers different features like Sprout Social Feeds, Smart Inbox, and Sprout Queue.

Sprout Social subscription starts are $99 per user/month and offer all-round social media management, profile monitoring, CRM toolset, content calendar, reporting (profile, group, and post-level) and iOS & Android mobile apps for ten social profiles.

Fernando C.

I like it because I can monitor the posts since the mentions of the social networks can be followed with the aim of searching for publications of certain words.

What do I dislike about Sprout Social?
It is a bit expensive for companies with many workers since the program is per user and its cost too. In addition, the cost rises if you want to have more functions.


7. Lately

Social media management tool - Lately

This AI-based social media management tool can help you turn your content into excellent social media posts. Whether you are working with blogs, videos, podcasts, or articles, you can get amazing social media posts without spending a great deal of money.

Lately can help syndicate the content you create across multiple stakeholder accounts making it one of the advanced social media management tools. It is being used extensively by small and medium businesses from different markets and industries to enhance their brand communications, brand management, and promote thought leadership.

Some other notable features of Lately include:

  • Calendar management
  • Data export
  • Keyword tracking
  • Marketing automation
  • Social media monitoring
  • External integrations
  • Scheduling
  • Interactive dashboard
  • Contact management

This tool can help you reduce reliance on social media agencies and cut down social media content creation and posting time by a whopping 90%. It is best known for increasing productivity exponentially and gets hours of work done in a matter of minutes.

Lately offers subscription at $44/month and includes all the necessary tools for marketers associated with small and medium businesses.

Nicholas N.

I love how quickly you are able to generate posts from your content. I have been able to schedule hundreds of social media posts in a few hours. This would have most likely taken me days to accomplish this same feat!

What do I dislike about Lately?
I have noticed some features like the queue have tended to be a little buggy for me at times. When I try to reorganize posts, they jump back to the original order.


8. BuzzSumo

Social media management tool - Buzzsumo

BuzzSumo is a powerful social media search engine tool, and by incorporating it in your social media marketing strategy, you can keep track of all the trending posts. Analyze social channels, track the activity of your competitors, and manage content marketing easily with BuzzSumo, social media management tool. This application helps you to search the web for content based on your pre-specified search queries.

Other notable uses of BuzzSumo include:

  • Interactive insights
  • Custom alerts
  • Customized interface
  • Open API
  • Content Curation
  • Data export
  • Data filters
  • Social media analytics

Additionally, it provides statistical data like the number of shares, likes, and more. It is suitable for finding content related to any market niche and can help you identify which brand has a leading position in a specific niche based on their social media marketing efforts.

BuzzSumo offers a free trial and subscription starts at $39/month for new customers only and single users.

Leonor S.

I believe that BuzzSumo is the best solution to measure how much an article has been shared on the web BuzzSumo's alert and media monitoring are excellent.

What do I dislike about Buzzsumo?
The only drawback we have found is its high price for a small company it would be very difficult to justify its price instead for a large company as we are a tool that necessary

9. HubSpot

Social media management tool - HubSpot

Managing multiple campaigns across many platforms is a daunting task, and you need some reliable social media management tools to cater to your needs.

HubSpot serves as an all-round solution for small and medium businesses to integrate their marketing channels, optimize them to drive more traffic, and boost ROI. You can use this tool to create ideal landing pages and ramp up engagement levels tenfold.

Some other notable features to leverage when using HubSpot for small businesses include:

  • Analytics
  • Mobile optimization
  • Publishing
  • Monitoring
  • Progressive profiling
  • Search engine optimization
  • A/B testing
  • Predictive lead scoring
  • Scheduling

HubSpot also offers features like content optimization tools, email templates, marketing automation, analytics, lead management, and SMM.

With the information mentioned above about some of the best Social Media Management tools, you can now identify which are best suited for your organization and make an informed decision.

Antonio M.

It allows you to collect data and share it within all your business areas (marketing, sales, CRM, etc.) Creating CTA, Landing Pages, and Forms is very simple and intuitive. The drag and drop system allows you to create LP even if you are not familiar with coding.

What do I dislike about Hubspot?
It takes a while to master the tool. Some features are not so easy to understand at first. Some tutorials available in the academy are too theoretical and do not show properly how the platform works.

Frequently Asked Questions

🌟 Which are the best social media management tools?+
🌟 What is the best social media management app among SocialPilot, Hootsuite and Buffer?+
🌟 What are the best social media management tools for small businesses?+
🌟 How can I post to multiple social media sites for free?+

To Wrap Up

Social media management tools make our job as a marketer easier and not intended to replace us. Embrace the tools and focus on the aspects of the role that require more attention. Make your approach more tech-savvy, intuitive, and social-media-friendly.

Picture of Manvi Agarwal

Manvi Agarwal

Manvi is a Marketing & Communication Manager at SocialPilot. Social Media is Manvi's niche area in which she employs an interactive user-oriented strategy. Besides social media, Manvi loves experiencing new things and trying new food!

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