SoCi

SoCi

Manage every aspect of your social media strategy

Best For: Organizations and brands of all sizes

Pricing: Custom

Top Features

SoCi

SoCi

by SoCi Media
  • 9.0 Publishing & Scheduling
  • 8.7 Analytics
  • 8.6 Inbox/Listening
  • 8.8 Collaboration
  • 8.9 Support

Other Users Choose

SocialPilot

SocialPilot

4.5 (741)
  • 9.1 Publishing & Scheduling
  • 8.2 Analytics
  • 8.0 Inbox/Listening
  • 8.8 Collaboration
  • 8.9 Support

Overview

SOCi is a comprehensive marketing platform designed specifically for multi-location brands. It offers a centralized location for automating and scaling marketing efforts, ensuring brand consistency while allowing local customization.

SOCi supports a range of functionalities such as social media management, local listings, locator services, local pages, review monitoring and responses, surveys, listening to customer conversations, ad management, and chatbots​.

When it comes to social media scheduling, SOCi enables businesses to create and schedule posts on multiple major social media platforms, such as Facebook, Twitter, Linkedin, Google Business, and Instagram.

It supports scheduling to all major networks and offers a content library and pre-scheduled social media calendars for quick content deployment. The platform provides performance analysis at the account, group, or location level, and it empowers teams to publish localized content, manage content libraries, and analyze performance within one platform​.

Overall, SOCi is a great platform for businesses with multiple locations looking to automate and streamline their marketing efforts while ensuring local relevance and brand consistency.

SoCi Rating

Ratings
 
SoCi
 
SocialPilot
Meets Requirements
 
8.9
 
8.9
Ease of Use
 
8.9
 
9.1
Ease of Setup
 
8.6
 
9.1
Ease of Admin
 
8.8
 
9.1
Quality of Support
 
8.9
 
8.9
Value for Money
 
9.1
 
9.2
Product Direction
 
8.7
 
9.0

SoCi Review

Positive

  • With SOCI, you'll have access to a user-friendly platform designed for users of all skill levels, making it easy for you to navigate and utilize its features effortlessly.
  • The dashboard in SOCI acts as a centralized hub, enabling effortless monitoring, scheduling, and engagement with your audience across multiple social media accounts.
  • SOCi offers excellent support and a wealth of educational videos through "SOCi University" for enhanced user assistance and learning.
  • SOCi offers an easy platform for accessing engagement insights, responding to comments, and scheduling posts for peak times.
  • SOCi enables seamless collaboration by allowing approvals from different levels, ensuring timely scheduling and publication of content for your entire team.
  • With SOCI, you can efficiently manage and share content across various social media accounts and locations through a single platform.’
  • Soci offers integration with popular social media platforms, enabling you to manage all your accounts from one place, saving you time and effort.

Negative

  • SOCi's pricing is relatively higher than its competitors, which may not align with the budget constraints of some users.
  • SOCi’s tagging people feature can be challenging for some users and businesses.
  • Many users experienced occasional glitches or technical issues in SOCI, resulting in disruptions to your scheduled posts or content management tasks.
  • SOCi's messaging feature sometimes experiences delays, leading to slower response times and affecting customer interactions.
  • SOCI's user interface is not intuitive or user-friendly for some users, leading to confusion and frustration during the initial setup and ongoing usage.
  • Soci lacks seamless posting and formatting capabilities between platforms like Facebook and Instagram, requiring additional manual adjustments and formatting to ensure posts appear correctly and optimized.
  • Soci's reporting lacks the level of detail seen in other tools, and makes it challenging to gather comprehensive insights and measure the success of social media strategies.

SoCi Pricing

SOCi has a custom pricing model and doesn’t give you any free plans to try out the tool. For more details, you need to directly contact SOCi’s sales or customer support.

Price Comparison

While the pricing of SOCi is not available, the platform is generally considered to be a bit pricier than its counterparts. For instance, SocialPilot is a well-known social media management tool that gives you the best agency feature experience at a much lesser cost.

It has a plan for teams of every size. Let’s check out:

Custom Pricing

-

 

-

 

-

 

Free trial

available-icon

Not Available

Professional

$30/per month

Small Team

$50/per month

Agency

$100/per month

Agency+

$200/per month

Free trial

available-icon

Available

Feature

1. Scheduling

SOCi simplifies social media scheduling by enabling you to effortlessly create and schedule multiple posts across various prominent networks like Facebook, Instagram, LinkedIn, and more. With SOCi, you can conveniently plan your posts well in advance, allowing the platform to distribute them across your chosen networks automatically.

soci Scheduling

2. Conversations

SOCi’s conversation feature enables real-time customer care on all major social networks, including Facebook, Twitter, LinkedIn, Instagram, and Google Business Profile.

It provides timely notifications and automated smart rules, which inform every team at every level about which engagements to respond to and which posts to schedule, approve, or publish. This ensures that your team never misses an opportunity to engage with their audience​​.

The platform also provides chatbots to deliver 24/7 customer care and lead generation across thousands of accounts​.

soci Conversations

3. Content Library

The Content Library feature on SOCi is a great way to brainstorm, create and store new content that you can use later in time of need. Having a content library feature makes it easy to streamline the content management process and improve efficiency, especially for businesses with multiple locations​.

Inside the Library, you can club the creatives under different campaign names. You can further divide the creatives within the campaign by giving them different tags, making it super-easier to filter through thousands of creatives in a time of need.

SOCi’s platform also allows users to organize and share content libraries and pre-scheduled social media calendars. This empowers you to deploy winning content in just a few clicks quickly while keeping everyone in the loop.

soci Content Library

4. Analytics

SOCi’s platform offers a flexible and in-depth analysis feature that lets you gauge the performance of your content at various levels – be it account, group, or specific location. This customizability ensures that you have the insights you need, just the way you need them.

For businesses operating across multiple locations, this is a boon. The ability to get a comprehensive overview of insights for all business locations via the location-level analytics feature can be a game-changer, aiding in strategic decision-making and tailoring marketing efforts for optimal results.

With the analytics feature in your hand, you can ensure that your content is getting the most engagement for your brand from a single dashboard. It helps you understand which content is performing best and enables you to respond to social engagements instantly as well.

soci Analytics

SoCi Review: Social Media Analytics Software

Features
 
SoCi
 
SocialPilot
Social Analytics
 
8.7
 
8.2
Social Publishing
 
9.0
 
9.1
Campaign Optimization
 
8.6
 
8.8
Social Engagement
 
8.7
 
8.2
Social Ads
 
8.6
 
7.9
Campaign Planning
 
8.7
 
8.9

Conclusion

SOCi is a robust and versatile marketing platform that is perfectly tailored for multi-location businesses. With its vast array of features – from scheduling and messaging to a comprehensive content library and insightful analytics – SOCi provides businesses with the tools they need to manage and optimize their social media efforts effectively.

With our detailed SOCi review, we hope you will be able to make a more informed decision about whether this tool suits your social media management needs.

 

Frequently Asked Questions

What is SoCi?

SOCi is a marketing platform specially designed for multi-location businesses. It offers a wide array of features, including social media management, local listings, reviews, surveys, ads, chatbots, and more. The platform allows businesses to automate and scale their marketing efforts while maintaining brand consistency across all locations.

Is there a free version of SoCi?

No, SOCi does not offer a free version of its platform.

What platforms does SoCi support?

SoCi supports all major social networks, including Facebook, Twitter, LinkedIn, Instagram, and Google Business Profile.

What are the benefits of using SoCi?

Here’s a list of benefits SoCi gives you:

  • Manage and scale localized content across multiple business locations
  • Maintains brand consistency across all platforms and locations
  • Provides insights into content performance at the account, group, or location level
  • Features a comprehensive toolset including local listings, surveys, chatbots, and ad creation
  • Offers a centralized platform for all your social media management needs

Who are the competitors to Soci?

Competitors of eClincher include:

  • SocialPilot
  • Zoho Social
  • Hootsuite
  • Sendible
  • Buffer
  • Agorapulse

About the Author

Picture of Jimit Bagadiya

Jimit Bagadiya