Twitter marketing can be pretty challenging. But that should not deter you from using it. Twitter has the potential to volte-face your existing business scenario.
Thanks to Twitter marketing tools, keeping up with your consistency streak is no longer an uphill battle. However, with myriad options comes the responsibility of choosing the right tool that caters to your every need.
A good Twitter marketing tool should be the one-stop shop for your tweets, right from creation to digging out analytics. But is there a supreme tool that makes the cut without hurting your pocket?
To help you kickstart that hunt, here’s a list of 13 Twitter marketing tools.
How we analyze & select Twitter Marketing Tools:
Through rigorous research and practical assessment, we have developed this list of elite twitter marketing tools. The factors we considered for evaluation included the tool’s user interface, G2 ratings and reviews, pricing, and scalability. We also assessed the capabilities of these tools in automation, content generation, visualization, analytics, and collaboration. We have invested resources in compiling this shortlist of twitter marketing tools to ensure that marketers are empowered with crucial knowledge to select the optimal tools and amplify their businesses.
If you’ve been noticing the trend of tweets being shared on other platforms and are in complete favor of it, then ThreadMagic is the tool for you. ThreadMagic converts whole Twitter threads into well-organized, carousel-style PDFs that are ready to share on your LinkedIn pages. And it’s absolutely free.
All you have to do is copy your Twitter thread and paste the link onto the ThreadMagic tool online. Once you’ve pasted a link, you will get your ready-to-share PDF in your inbox, where you can then download your file and share it with the world.
Advantages of using ThreadMagic
- It is easy to use
- It is completely free
- You don’t need additional design
What People Say About Us
Moss Clement
Tried it and it works remarkably great. I’d say ThreadMagic is a must-have and must-use tool for serious content marketers!
Andrea Todorova
Simple and really useful
Tweepi is the Twitter marketing software that guarantees engagement. If you fail to engage with your audience, your followers, even in thousands, hold no meaning. But it certainly takes a lot of time to engage with all for a handful of them to respond. That’s where Tweepi makes your work easy.
Tweepi is driven by artificial intelligence. It is one of the best Twitter marketing tools that offers such advanced features to shoot up your followers, keeping them engaged. Set up your Tweepi account and feed in the relevant hashtags and users/competitors you want to track. It will further study the targeted hashtags and users to filter the most active and relevant users fit for your engagement.
Tweepi offers its services under 2 plans: Silver and Platinium, with monthly pricing of $12.99 and $24.99 each.
Twitonomy, a Twitter marketing tool that provides with simple yet critical Twitter analytics. The well-designed charts and visual analysis are Twitonomy’s best features. It also has a feature where you can see all your mentions from around the globe on a world map.
They do have a free plan that can take care of all your basic Twitter analytics and tracking. For more advanced features, they also provide a premium version starting at $20 per month.
If you are looking for a well-rounded social media solution which can perform as a Twitter marketing tool, Loomly is a much-liked software. Users can compose and schedule their Twitter posts beforehand and visualize all your planned posts on their social media content calendar.
Another amazing feature you get with Loomly is those post ideas will never run dry for you with the constant supply of RSS feeds, Twitter trends overview, and even best posting practices in the palm of your hand.
Twitter Lists help you declutter your account and organize it better. It allows you to sort users into various categories. For instance, you can create lists such as influencers, partners, affiliates, the local community, and other relevant topics. Twitter List works as a directory that curates a feed of relevant tweets for you.
This is a feature of Twitter itself and is available free of cost. Check out the complete guide by Twitter to leverage Twitter Lists the right way.
Tweepsmap is another Twitter marketing software to track all your Twitter activities from a single dashboard. From in-depth analytics, scheduling posts at best times to analyzing all engagement metrics, this tool covers it all. It helps you learn more about your followers, their sentiments, and how they engage so that you can make better marketing decisions!
Tweepsmap provides a free plan with limited features. You can avail its exclusive features under premium plans. Tweepsmap provides 4 different plans: Starter, Growth, Advanced, and Enterprise plans priced at $14, $29, $49, and $149 per month.
Best for:
Professionals, Small teams, Small-medium businesses, and Enterprises.
About Hootsuite
A more versatile Twitter marketing tool can’t be found in the market more than Hootsuite. With more than 40 in-app integrations including blogging the robust scheduling and publishing capabilities of Hootsuite are deemed as exceptional.
Along with bulk scheduling of tweets, Hootsuite’s dashboard shows the real-time live feed activities of your connected Twitter accounts and also lets you engage with your audience from that same space. This helps brands create a proactive online presence that is always listening to their audience.
Along with post scheduling on Twitter, Hootsuite also integrates with all the major platforms like Instagram, Facebook, TikTok, YouTube, LinkedIn, and Pinterest.
Pricing:
Hootsuite offers five pricing tiers after a 30-day trial, ranging from $99/month to $249/month, catering to different social account and user needs.
Key Features:
- Tweet Scheduling: Schedule and publish multiple tweets on several accounts simultaneously at your preferred times.
- Thread Publishing: Plan and publish highly comprehensible Twitter threads along with singular Tweets.
- Engage: Use Hootsuite’s integrated social inbox to monitor, interact, and automate responses with AI chatbots, boosting customer engagement.
- Social Listening: Stay updated on trends and monitor brand mentions, keywords, and hashtags for valuable insights into public sentiment.
- Twitter Analytics: Access comprehensive analytics data from multiple profiles, displayed conveniently in a centralized dashboard.
- Collaboration: Enhance teamwork by defining roles for your team and clients, ensuring smooth workflow within Hootsuite.
- AI Writer: Use AI-powered writing tools to streamline the creation of engaging Twitter post captions for faster and more effective content generation.
We went through a hundred user reviews for Hootsuite, gathered from trusted review platforms like G2 and Capterra. After carefully analyzing each of them in respect to all the features of the tool, we have gathered these insights.
Pros
- Hootsuite’s content calendar proved to be very effective in visualizing strategy and easily rescheduling posts from one date to another.
- Two out of every three users find the post-presentation feature very useful which gives them the preview of the posts they create with Hootsuite before publishing it.
- According to 58.44% of the opinions, advanced scheduling made it easy for people to readily plan and post their content promptly and consistently.
- With 100% data accuracy, users find Hootsuite analytics very dependable to track their social media results.
- Some of the customers like the ability Hootsuite gives to customize their tool interface with their own branding, creating a unique experience for them.
Cons
- When a high volume of content is concerned, the bulk scheduling capabilities of Hootsuite have inconsistencies, which have led to a lot of hassle and failed publishings for 14% of users.
- Content recycling, which is an important feature under scheduling, has some gaps that concern 76.92% of users to some degree.
- The lack of features facilitating collaboration, like the inability to integrate any external project management tools, has disappointed nearly 17.17% of the reviewers.
- 7.10% of users faced problems when they tried to plug in external data sources or integrations into Hootsuite.
TweetDeck, a tool acquired by Twitter that helps you with real-time tracking, organizing, engagement, and scheduling. It is available at no added cost. Here is a guide by Twitter on how to use TweetDeck if you wish to explore more.
This is one of the best free Twitter marketing tools designed in a way where you can use it for an individual or sign up as a team/agency. You can also schedule/create as well as analyze your tweets through TweetDeck. It also has a few features, such as a column filter that helps you customize searches by keyword, date and time, and stay on top of new Tweets.
Quuu Promote is a social media promotion platform that allows businesses and individuals to promote their content on various social media platforms, including Twitter.
It matches the content submissions of its users to Twitter users who are interested in that category of content. Once the content has been approved, users can select the start and end dates for their promotion, as well as the daily promotion budget. Quuu Promote will then promote the content on Twitter to the relevant audience, based on the category selection.
Users can track the performance of their promotions in real-time on this Twitter marketing tool’s dashboard.
Just like the tools mentioned above, Twitter Analytics is an add-on feature provided by Twitter. It is easily accessible to everyone. All you need to do is log in to your Twitter account, click on your profile photo, and navigate analytics from the drop-down menu. Alternatively, you can access analytics from its site. The best part is that it is free. It covers various things such as monthly Twitter activity summaries, the audience, events, and much more.
A well-known social media marketing tool, Sendible is suitable for a wide range of businesses, from solopreneurs to larger organizations. Along with being a Twitter marketing software, the tool supports post scheduling for platforms including Facebook, Instagram, LinkedIn, YouTube, and Google Business Profile.
Sendible has an excellent repository of resources like social media calendar with a list of occasions and editable templates. Its monitoring capabilities, along with the sentiment analysis for mentions on blogs, in the news, and on Twitter is an additional power that helps your client ensure all the marketing moves are in the right direction.
Sendible is available in three pricing plans, Creator, Traction, and Scale costing $29, $89, and $199 respectively.
Agorapulse is an excellent social media management tool with quite the expertise in listening and keyword monitoring functionalities. This gives it an added advantage over other multi-purpose Twitter marketing tools.
Along with targeted keyword monitoring, you can tag conversations and customer feedback and reply or retweet beneficial posts in real-time as soon as you discover it. This helps brands stay on top of they public image on all the supported platfrfoms including Twitter.
Buffer is another nifty Twitter marketing tool with content management abilities for Instagram, Facebook, LinkedIn, Google Business Profile, Pinterest, Shopify, Mastodon, and soon-to-be available YouTube.
One of the few tools amongst its competitors which can create and schedule Twitter threads effortlessly. With the help of AI writing assistant, you can repurpose you best performing contents to publish them again and boost your engagement.
The improved abilities on Buffer generate AI-powered notifications for whether a post from you has gotten sales queries, negative comments, or simple questions.
Summing it up!
It is crucial for businesses to make a 360 presence on social media. Though Twitter is an integral part of social media marketing, you should consider spreading your branding roots to multiple platforms. You can play smart here, and rather than investing in an ordinary Twitter management tool, you can opt for a complete social media automation solution like SocialPilot. Get your free trial today to witness the impact it brings.
Frequently Asked Questions
How is Twitter good for marketing?
Yes, Twitter is a good fit for marketing as it has 353 million monthly active users.
How is Twitter used for marketing?
Marketers use Twitter for sharing insightful content and engage with their followers. Many brands also use their Twitter profiles to assist their clients who have tagged them to prioritize their issues.
How do you promote your business on Twitter?
You need to post multiple tweets a day to promote your business on Twitter. Along with this, you should also invest in Twitter ad campaigns and engage with your potential customers. You can even mention/tag people and use well-researched hashtags to reach your target audience.
Can you make 2 Twitter accounts with the same email?
No, you can have only 1 account per email address.
What are the best Twitter marketing tools?
The best Twitter marketing tools that will help you boost your Twitter engagement are:
- SocialPilot
- ThreadMagic
- Tweepi
- Twitonomy
- Loomly
- Twitter List
- Tweepsmap
- Hootsuite
- TweetDeck
- Quuu Promote
- Twitter Analytics
- Sendible
- Agorapulse
- Buffer
Can I promote my brand on Twitter for free?
Yes, you can. There are some free Twitter marketing tools that you can use to promote your brand and create a presence on Twitter:
- Twitter List
- TweetDeck
- Buffer
- Twitter Analytics
How can SocialPilot help in being the best tool for Twitter?
With SocialPilot, you can create a constant presence of your brand, knowing when your followers are active the most and your top-performing posts. With deep Twitter analytics and customized publishing for Twitter profiles, SocialPilot comes out to be a great handy and affordable Twitter marketing tool for your brand.
About the Author
SocialPilot
$30
SocialPilot is your go-to Twitter marketing tool when it comes to social media marketing. You can bulk schedule 500 tweets in one shot and sort out even a month’s worth of content in just a few minutes.
Add images, videos, GIFs, etc., to your tweets. Personalize them even more with emojis, alt texts, and custom fields before sharing them with your followers. You can also mention other Twitter profiles while composing tweets to gain more reach.
Apart from scheduling and managing your Twitter account, you can also generate Tweets and Twitter threads in bulk with the help of the SocialPilot AI assistant. It is indeed an all-in-one tool that helps you with creation, scheduling, team & client management, and so much more.
Why Choose SocialPilot as Your Twitter Marketing Tool?
The best part is that SocialPilot serves beyond Twitter marketing. It helps you manage multiple aspects of social media marketing, such as: