Twitter marketing can be pretty challenging. But that should not deter you from using it. Twitter has the potential to volte-face your existing business scenario. Thanks to Twitter marketing tools, keeping up with your consistency streak is no longer an uphill battle. However, with myriad options comes the responsibility of choosing the right tool that caters to your every need.
A good Twitter marketing tool should be the one-stop shop for your tweets, right from creation to digging out analytics. But is there a supreme tool that makes the cut without hurting your pocket?
To help you kickstart that hunt, here’s a list of 10 Twitter marketing tools.
How We Analyze and Select X/Twitter Marketing Tools:
We have meticulously curated this list of premier Twitter marketing apps through detailed research and hands-on testing. We considered various factors such as user satisfaction, G2 ratings and reviews, pricing structure, and scalability. We also actively analyzed the abilities of these tools in automation, developing content, visualization, analytics, and collaborative workflows. We have assembled this list to provide marketers with essential insights, enabling them to make well-informed decisions on the best tools to expand their businesses.
A Quick Overview of the Top Twitter Management Tools
This section offers an in-depth exploration of the top X/Twitter marketing tools. To streamline your decision-making, we’ve selected the best options and conducted a detailed comparison of their key features.
SocialPilot |
Hootsuite |
Fedica |
Post Planner |
|
---|---|---|---|---|
Pricing | $25/Month | $99/Month | $29/Month | $37/Month |
Best for | Agencies & Small Businesses | Brands & Enterprises | Small Businesses and Entrepreneurs | Professionals, Small Teams |
X/Twitter Profiles | 10 | 10 | 1 | 12 |
Ease of Use | ||||
Support | ||||
Publishing | ||||
Smart Queues | ||||
Repeat Posts | ||||
Calendar View | ||||
Auto Post From RSS Feeds | ||||
Bulk Scheduling Tweets | ||||
Twitter Threads Scheduling | ||||
Tweet Creation | ||||
Draft Your Posts | ||||
Image Editor | ||||
AI Assistant | ||||
Hashtag Generator | ||||
Holiday Calendar | ||||
Canva Integration | ||||
Media From External Sources | ||||
Content Library | ||||
Profile Tagging | ||||
Team Collaboration | ||||
Content Approval Workflows | ||||
Multi-User Collaboration Per Post | ||||
Comments on Post | ||||
Client Management | ||||
Analytics | ||||
Detailed Twitter Analytics | ||||
Post Performance | ||||
Custom Report Builder | ||||
Auto-Schedule Report Sharing to Clients | ||||
White Label | ||||
White Label Dashboard | ||||
Branded Downloadable Report | ||||
Support | ||||
Priority Customer Support | ||||
Try for Free | Learn More | Learn More | Learn More |
Best Twitter Marketing Tools for Your Business
Best for:
Marketing Agencies, SMBs, Multi-Location Brands & Professionals
Rating:
4.5 / 5 (G2)
Apps:
Web version, Android & iOS apps, Chrome, Firefox, and Edge web extensions
Key Features:
- Content calendar
- AI Pilot
- Bulk scheduling tweets
- Twitter video scheduling
- Custom queues
- Auto-repetitive posting
- Schedule and auto-publish tweets
- Media library
- Integrated holiday calendar
- Unsplash stock image library
- GIF library
- AI-powered multi-lingual post-creation
- Canva integration
- RSS feed automation
- Repeat posting
- Hashtag generator
- Individual tweet performance
- Posting frequency
- Engagement patterns
- Content approval workflows
- Multi-user collaboration
Pros
- User-friendly design makes it easy to navigate.
- Allows bulk scheduling of tweets for efficiency.
- Provides a highly responsive support team for assistance.
- Features a visual content calendar for streamlined planning.
- More affordable compared to its competitors.
Imali C.
The software is well thought out, with usability in mind. Whenever there is something that I need help with, it’s easy and quick to get hold of the friendly team who are always on-hand to help and genuinely make you feel like your ideas are being heard.
Cons
- Requires periodic reauthentication of accounts, which can be inconvenient.
- The analytics though adequate, could be more in-depth.
Verified User in Marketing and Advertising
Honestly, there is not much I dislike….once in a while profiles need to be reconnected. But maybe that happens on all platforms?
Our Experience:
SocialPilot proves to be an extremely versatile and capable Twitter marketing tool. Marketers can use it as an all-in-one solution for all their content creation and advanced planning needs for Twitter and other social channels. It is a go-to option for businesses of all sizes due to its intuitive and user-friendly interface.
Now, let’s discuss all the capabilities of SocialPilot at length.
Scheduling and Content Customization
The central and most effective features in SocialPilot are content automation, i.e., scheduling and publishing tweets. You can plan and create your tweets and schedule them way ahead of time, maintaining the consistency of your Twitter feeds.
Users can connect several X/Twitter accounts to SocialPilot and manage their publishing from a single dashboard. For every single account, you can create custom scheduling queues to optimize your posts’ reach to the maximum.
One of the more notable scheduling features in SocialPilot is repeat post, enabling users to set up evergreen posts to be published repetitively. Plus, staggered posting ensures simultaneous posts go out at intervals, avoiding any spammy vibes.
Being a multi-channel publishing platform, SocialPilot offers special tweet customization options. It can support creating Twitter posts with multiple images, videos, and links. Other Twitter accounts can be mentioned in the tweets in an attempt to draw more engagement to them.
Content Calendar and Bulk Scheduling:
The calendar dashboard plays a central part in helping users plan and manage all their content from one place. From here, users can easily map out Twitter posts, create drafts directly on specific dates, and adjust schedules with a simple drag-and-drop.
The filtering options make things even easier by letting them to sort content cards by platform, time period, or even the team member who created the content.
If the calendar enables users to visually manage a large number of posts, bulk scheduling helps create and schedule them in one go. This feature allows users to schedule up to 500 social media posts with CSV upload so users can save time and keep up the regular posting activity with ease.
AI Pilot and Content Organization:
AI Pilot in SocialPilot is the answer to marketers’ problem of continuously having to create original captions to post. This feature allows users to generate fully formed captions with hashtags and even gives post and campaign ideas if asked for. You can make the post match you brand voice by applying tonal filters within the generator.
The content you generate with AI Pilot or the one you write yourself can be stored in the media library. This which acts as an archive for all your content assets, be it text, or media. You can group hashtags for specific posts or save them too.
The integrated Canva and Unsplash features let you design graphics or pick stock images without leaving the platform, and the built-in image editor means you can customize everything right there.
Detailed Analytics and Reporting:
Besides content creation and scheduling, SocialPilot also shows users realistic view of their performance on social media through analytics. You can track overall engagement to individual post performance, gaining valuable insights about your audience.
The reporting tools are equally impressive. You can create custom reports, export them as PDFs, and even schedule them to be sent automatically to stakeholders. It’s all about keeping your team and clients in the loop effortlessly.
Content Approval and Team Collaboration Workflows:
Since social media marketing is teamwork, it’s necessary that the tool they use supports said teamwork. SocialPilot offers team collaboration capabilities that enable multiple users to coordinate their work seamlessly.
Users can assign specific roles, and with them comes restricted access and permissions so there are no unnecessary mixups and internal data remains safe.
The content approval workflow acts as a checkpoint to ensure that all content published through SocialPilot is error-free. Creators can request approval from relevant approvers and exchange feedback within comments beside the drafted post.
SocialPilot Pricing
SocialPilot offers a 14-day free trial and access to all premium features (no credit card required & cancel any time). Choose a plan that fits your needs.
Ultimate | Premium | Standard | Essentials |
$170.00/mo$200
Billed annually (Save 15%)
|
$85.00/mo$100
Billed annually (Save 15%)
|
$42.50/mo$50
Billed annually (Save 15%)
|
$25.50/mo$30
Billed annually (Save 15%)
|
Streamline X (formerly Twitter) Marketing
|
Overall Verdict:
SocialPilot brings all the aspects of Twitter marketing into a single umbrella. From planning to publishing and even after that, performance monitoring and team collaboration, all advanced functionalities are brought together for small and medium businesses to scale up, in a neat user-friendly package.
Best for:
Professionals, small teams, small or medium businesses
Ratings:
4.3 / 5 (G2)
Apps:
Android, iOS apps and web versions
Key Features:
- Tweet scheduling
- Content discovery
- Social media content calendar
- Engagement metrics
- Hashtag suggestions
- Team collaboration
- Filtered post ranking
Pros
- Ideal for agencies focused on content curation and discovery.
- Its simple setup and user-friendly interface enable seamless task management for teams.
Elia G.
It’s a huge time saver. Let’s me plan posts in one sitting and not have to worry about it for a while. Huge amount of content to help post to my page.
Cons
- The interface is less intuitive than expected and may require time to master.
- Imposes daily limits on the number of posts that can be scheduled per account.
Verified User in Marketing and Advertising
They don’t allow for a refund even in you never used the software! Also the UI takes a bit of getting used to. Once you get the hang of it, the workflow is simple, but it is a journey getting there.
Our Experience
Post Planner is mainly a content scheduling and publishing tool that focuses on maintaining a steady publishing flow for users’ Twitter and other social accounts. The tool helps users take control of multiple social accounts and plan and schedule for all of them from the same post composer.
The AI generator integrated into Post Planner is a versatile and useful feature for creating custom tweets and suggesting suitable hashtags for specific platforms it supports. The prompts used to generate can be saved for later reuse, along with sample prompts that are provided readily to users.
Post Planner makes it easy for users to keep constantly publishing posts with various capabilities, such as content discovery, scheduling tweets, retweets, quoted tweets, and threads. You can mention other accounts and add links to your posts to drive traffic to your website.
Unline many of its competitors, Post Planner does not provide robust analytics but it does show the engagement metrics for individual posts. Users can filter and view posts according to how many likes, shares or comments its they have got. They can schedule top-performing posts for republishing from the same analytics dashboard.
Pricing:
Post Planner mainly has three plans, starting from $12 per month and going up to $79 per month. The free plan does not give access to advanced features useful for social media professionals.
Overall Verdict:
Post Planner is good choice for people who are looking for a Twitter scheduling app, which maintains the publishing frequency and automates the time required to create and schedule tweets. However, if businesses are looking for advanced features which shows them results for their performance, or collaborative workflows, it is lacking in these aspects.
Best for:
Social media teams, large agencies, and enterprises
Rating:
4.2 / 5 (G2)
Apps:
Web-version, Android & iOS apps
Key Features:
- Auto-schedule for the best times
- Bulk schedule posts at once
- Automate responses with AI chatbots
- Automated reporting
- Manage Twitter Ads
- Social listening and insights
- Post-performance analysis
Pros
- Facilitates the management of multiple social media accounts in one place.
- The Hootsuite inbox helps users monitor and respond to all online conversations efficiently.
Andrea Martínez E.
It’s great for managing multiple social media accounts from a single dashboard, which is super helpful for staying organized and efficient. The ability to schedule posts, track engagement, and analyze performance all in one place is a huge plus. Plus, the integration with various apps and tools can really streamline workflows for social media management.
Cons
- The pricing is unaffordable for smaller businesses.
- Analytics can be overly complex, and the data provided isn’t always up to date.
Our Experience:
Hootsuite is more of a suite of solutions for large businesses and enterprises to bring together all their social media ventures on a single platform. Being an intricate tool, it is loaded with capabilities which ensures that users dont have to switch to any other app. Along with X/Twitter, it integrates with and manages several other major social media channels.
Users get all the necessary capabilities for effective scheduling. Tweet customization options include adding images, videos, GIFs, links, and mentions to them. Best time to post is a estimated time slot Hootsuite gives when users’ audience is active and engaged to the maximum. Hence posting then will increase the chances of getting maximum engagement.
The listening capabilities in Hootsuite give you insights into audience behavior, brand mentions, and sentiments. This helps you understand how people perceive your brand and even your competitors. However, it only allows access to the past seven days of data for other plans except for enterprise plans.
Furthermore, Hootsuite provides advanced Twitter analytics and reporting which represent the overall performance of your brands on the platform. The tool also enables businesses to manage and monitor their paid campaigns on Twitter along with their organic content publishing.
The social inbox proves extremely helpful for marketers to see and address the messages, comments and DMs coming their way from their audience. However, the complexity of the dashboard in Hootsuite can be confusing to new users, presenting steep learning curve, especially for those who lack technical skills.
Pricing
Hootsuite offers two pricing tiers after a 30-day trial, ranging from $99/month to $249/month, catering to different social account and user needs.
Overall Verdict:
Hootsuite is a robust platform for Twitter marketing combining social listening, content automation, and ad management. While its feature set is impressive, the high price tag and complexity make it more appropriate for enterprises or larger businesses. If your budget and team can handle it, it’s definitely worth considering.
Best For:
Individuals, SMBs, and Agencies
Ratings:
4.5 / 5 (G2)
Apps:
Web, iOS, and Android versions
Key Features:
- Dynamic social media calendar
- ReQueue
- 1st comment scheduling
- Mia- AI assistant
- Performance prediction analysis
- Twitter profile reporting
Pros
- CoSchedule offers a read-only calendar for team visibility, allowing users to view all content in one place.
- Calendar settings are customizable to meet individual preferences.
Chau T.
Coschedule Marketing Calendar’s interface is userfriendly and looks really intriguing to me, probably the best interface among the tools I’ve used.
Cons
- The tool has become slower, possibly due to users entering large amounts of data.
- The dashboard is less intuitive compared to other alternatives.
Andrea F.
It wasn’t as intuitive as other systems and had some basic capability limitations.
Our Experience
CoSchedule’s social calendar comes with a set of features that mainly help in automating and optimizing the publishing content on Twitter. One of its standout features is the dynamic social media calendar, which lets you view all scheduled tweets and other content in a single, organized space.
The drag-and-drop rescheduling feature is a lifesaver for making quick adjustments, whether it’s due to shifting priorities or last-minute changes. The scheduling queues and requeueing options are equally impressive, ensuring your Twitter feed stays active—even during slow periods.
The integration of an AI assistant is a significant win for CoSchedule. It helps craft optimized tweets and even predicts performance, giving you actionable insights to improve engagement. This functionality not only saves time but also lets you focus on creating better content while the AI handles optimization and strategy suggestions.
When managing large amounts of data, the platform can feel a bit sluggish, which can be frustrating if you’re working on tight deadlines. The dashboard, while functional, doesn’t feel as intuitive as some competitors, which may take some getting used to for new users.
Pricing:
CoSchedule offers a free plan for social media users along with three paid subscriptions. The Marketing Calendar plan, priced at $29 per month, allows you to connect up to 10 social media profiles. You will need to contact its customer support to opt for its Content Calendar plan and Marketing Suite plan.
Overall Verdict:
CoSchedule is an effective marketing tool which can be used to consistently publish on Twitter. The dynamic calendar interface allows users to effectively manage multitudes of scheduled posts simultaneously. However the overall design and operating speed of CoSchedule pulls it back in terms of userfriendliness.
Best for:
Large Enterprises, Mid-Size Businesses, and Small Businesses
Ratings:
4 / 5 (G2)
Apps:
Web-version only
Integrations:
Facebook, Instagram, Threads, LinkedIn, Pinterest, Google Business Profile, YouTube, TikTok, X (Twitter), Reddit, Mastodon, Tumblr, Bluesky, Flickr, Medium, Vimeo, Telegram and more.
Key Features:
- Content planning
- Automatic blog sharing
- Best-time recommendations
- AI Assitant
- Thread creation
- Video posting
- Content calendar
- WordPress integration
- Team management
Pros
- Blog2Social enables automated sharing across multiple social media platforms.
- It helps identify the best times to post based on the location of your target audience.
Madison
I like that you can connect your social networks and schedule content to post directly from the WordPress platform. I also like that you can now do image or video posts.
Cons
- The tool cannot report on old blog posts, allowing uploads only for live posts.
- There is a steep learning curve, with limited training resources available.
- The free version does not support post scheduling or access to most social platforms offered in the premium version.
Francisco G.
Very expensive in its PRO version for a single user and a single blog
Our Experience
Blog2Social offers tools for marketers looking to streamline their Twitter presence by integrating blogs with social media platforms. The tool’s standout usage is automatic blog post sharing, allowing users to push new content directly to Twitter.
Paired with the AI Assistant, it simplifies crafting captions tailored for Twitter, saving significant time while maintaining a consistent voice. Blog2Social also comes up with the best times to post based on audience location, ensures that your content gets optimal exposure.
For those looking to dive deeper into Twitter’s unique formats, Blog2Social also supports Twitter thread creation, which is perfect for sharing in-depth stories or updates. The content calendar offers a comprehensive view of scheduled posts, making it easier to plan and maintain consistency across campaigns.
However, the platform has its challenges. While the automation is robust, the inability to report or re-share old blog posts limits its utility for marketers looking to recycle evergreen content. Additionally, the learning curve can be steep for new users, and the free plan lacks core features like scheduling, making it necessary to upgrade for meaningful functionality.
Pricing:
Blog2Social comes in two formats, which have different prices. The WordPress plugin has three plans, starting from $7. The Pro and Business plans for the plugin cost $11 and $29 when billed monthly. The webapp, too, has separate pricing plans. Solo comes at $11 and Team at $39.
Both versions also offer free plans with minimal features.
Overall Verdict:
Blog2Social is a practical tool for Twitter marketing, especially for content creators aiming to bridge blogs and social media. However, the lack of support for re-sharing old content and a somewhat outdat
Best Tool for:
Creators, influencers, social media managers, & professionals.
Star Rating:
4.1 / 5 (G2)
Apps:
Android and iOS Mobile App and Web Version.
Key Features:
- Engagement Metrics
- Impressions & Reach Tracking
- Audience Insights
- Follower Growth Tracking
- Video Engagement Tracking
- Hashtag Performance Tracking
- Device and Location-based Impressions Breakdown
- Profile Visits & Mention Tracking
Pros
- Twitter Analytics is a free feature available within the Twitter app.
- It provides detailed insights into Tweet performance and audience growth demographics.
Jackie S.
Twitter Analytics were built with the user in mind where they compile visually punching summaries of this month vs last month. I like how they automatically pull in your top tweets and provide helpful insights into how to perform better.
Cons
- The tool lacks a feature for comprehensive competitor analysis.
- It only shows data from the past 28 days, making it hard to track long-term performance.
- Advanced insights like AI-based analysis or sentiment tracking are missing.
Jerry Michael V.
Twitter Analytics only stores data for the past 28 days. This can be limiting for users who want to track their performance over a longer period of time. It offers a good set of basic features, but it lacks some of the more advanced features that are available in paid social media analytics tools.
Our Experience:
This tool is a bit different from the previous ones we’ve mentioned. In fact, its a feature X/Twitter natively provides to all its users. Twitter Analytics Insights allows creators and individuals to access crucial data directly within Twitter, making it easy to track their tweet performance without extra software.
Its dashboard is simple enough to highlight key metrics like engagement rates, impressions, and follower growth. The real-time updates are particularly helpful for creators, as they allow them to monitor videos, campaigns, hashtags, and promotions.
Twitter analytics includes reporting functionality as well, although its simplistic. Users can track individual tweet performance, profile visits, mentions, and impression breakdowns by device or location. This data can then be exported into CSV files, with minimal customization options.
Unfortunately, it doesn’t allow multi-account reporting or custom metrics, which makes it less ideal for agencies or teams managing multiple profiles. The 28-day data history limit is another restriction that might frustrate advanced users.
Pricing
It is one of the free Twitter analytics tools, which is the best part. Unlike every social media platform, you can learn insights from personal and professional accounts without additional cost.
Overall Verdict:
While Twitter Analytics isn’t a robust analytics tool, it provides a starting point for understanding your performance metrics. For beginners or solo creators seeking only essential insights, it suffices. However, for larger businesses with multiple accounts, might find it too limited for their needs.
Best for:
Brands, large enterprises, and mid-sized businesses
Rating:
4 / 5 (G2)
Apps:
Web application only
Key Features:
- Real-time tracking of mentions
- Alerts for new mentions
- Lead generation capabilities
- Influencer identification
- Monitoring of marketing progress
- Competitive analysis
- Tracking hashtags and comments.
- Advanced Boolean search
- Option to blacklist irrelevant accounts
Pros
- Tracks relevant keywords to help users connect with their target audience using effective hashtags and descriptions.
- Provides up-to-date and personalized reports to optimize social media strategies.
Amir C.
One of the best things about Awario is its 360 social media monitoring. Their technology keeps track of every mentions from multiple social media platforms like Twitter, Reddit, Meta, etc
Cons
- Setting up specific search criteria can be challenging without clear objectives.
Verified User in Computer Software
Even if you add specific keywords, it yields irrelevant outcomes. The statistics provided are way off compared to the actual ones from the platform. The customer service sucks. We were asking nicely about something, and I have never encountered such reply.
Our Experience
Awario stands out as an asset for Twitter marketing, offering unique insights into trending topics and brand perception. One of its most impressive features is the ability to track mentions in real time. This makes it easy to stay on top of brand-related conversations and jump in when necessary to engage your audience.
With Awario, you can set up alerts to notify you of new mentions, allowing for quick and proactive responses. The lead generation feature takes things a step further by analyzing these conversations and identifying potential customers for your business. It’s a smart way to combine listening with actionable insights.
Awario doubles as an influencer discovery tool, helping you find and connect with key individuals who can extend your brand’s reach. On Twitter specifically, it tracks hashtags and comments, giving you a comprehensive overview of what’s being said about your brand or industry.
The advanced Boolean search feature deserves a special mention. It allows for precise filtering, ensuring you’re only seeing relevant conversations and mentions. The option to blacklist irrelevant accounts adds an extra layer of customization, making the results even more refined.
Awario doesn’t just focus on your brand—it also lets you monitor your competitors. This competitive analysis feature is a great way to stay informed about their activities and adjust your strategies accordingly.
The platform also provides detailed, personalized reports, which are perfect for tracking your marketing progress. These reports help you identify what’s working and where adjustments are needed, keeping your campaigns on track.
Pricing:
Awario has three paid plans ranging from $49 to the enterprise plan for $399 per month. The plan meant for small and medium businesses comes at $149 supporting a team of 10 members.
Overall Verdict:
Awario is a solid choice for Twitter marketing, thanks to its robust listening and monitoring capabilities. It captures insightful data points, enabling users to track mentions, sentiment, and performance across social media.But it must be noted that its full potential may depend on how comfortable you are with its advanced features.
Best for:
Agencies, Social Media Marketers, Social Media Influencers
Rating:
3.5 / 5 (G2)
Apps:
Web-version, and browser extension
Key Features:
- Tweet thread scheduling
- Top-performing tweet archive
- Automated retweeting for evergreen content
- AI tweet caption generator
- Recommendations for best posting times
Pros
- Offers a collection of high-performing posts to inspire content creation.
- AI-generated tweets help save time by creating unique content quickly.
Verified User/p>
It comes with easy integration, provides AI-generated Tweets, Analytics that matter, and easy scheduling of tweets, and threads, and also has exciting features like “Best time to tweet” and a dynamic Banner.
Cons
- The cost may be too high for small businesses or solo creators.
- Some features occasionally stop working for extended periods.
Verified User
There are frequent errors within the platform where certain features stop working at once and for a few days at a time.
Our Experience:
Tweet Hunter is a dynamic tool designed to simplify Twitter marketing for creators and businesses. The top tweet library is a standout feature, offering access to a collection of top-performing tweets. This allows users to analyze what works and even repurpose ideas for their own content.
Additionally the AI tweet generator crafts tailored, engaging captions effortlessly, saving both time and creative effort. For marketers managing threads, the tweet thread scheduling feature is a game changer, enabling them to organize and schedule long-form content seamlessly.
The detailed tweet analytics provide actionable insights into post performance, helping refine strategies. Moreover, the best posting time recommendations ensure tweets reach their audience when engagement is at its peak, boosting visibility and interaction.
While the features justify the cost at higher tiers, the jump might feel restrictive for mid-range users. Another con is the occasional unavailability of certain features, which can disrupt workflows at critical times.
Overall, the pricing structure caters to diverse needs, but a more accessible middle-tier plan with broader features could fill the gap for growing businesses.
Pricing
The subscriptions in Tweet Hunter start from the Discover plan at $29 per month followed by the Growth plan for $49. The Enterprise plan is the last plan costing $200 per month integrated with advanced AI and Chat GPT.
Overall Verdict:
Tweet Hunter is a capable Twitter tool, excelling in curating high-quality content and streamlining social media workflows. However, its design may not fully cater to the complex marketing needs of larger organizations.
Category:
Influencer Marketing Tool for Social Media
Best for:
Businesses, brands and agencies
Ratings:
4.6 / 5 (G2)
Apps:
Web-version, Chrome extension
Integrations:
Instagram, YouTube, TikTok, X/Twitter and Twitch
Key Features:
- Advanced Influencer Discovery
- Detailed Analytics Insight
- Efficient Campaign Management
- Competitor Market Analysis
- Robust Fraud Detection
- Targeted Demographic Analysis
- Brand-Influencer Alignment
- Global Trends Tracking
- Customized Professional Services
Pros
- HypeAuditor helps discover new profiles through diverse search results.
- Offers various filters to refine and streamline searches.
Patricio
The thing I like the most about the plataform Hype Auditor its the variety of Discovery results when searching for new profiles to work with. Also, the variety of filters the plataform offer to do so. By the other hand, i enjoy the rapid and ease of use and implementation, its very simple to understand and work with. Finally, i recently start working with other tools like Market Analisis and Ranking & Trends.
Cons
- The credits provided may not feel sufficient for the price.
- Analyzing new account reports can take over two hours, showing a need for faster coverage.
Erosion Z.
Some reports for new accounts need to be analyzed on an ad hoc basis, and on several occasions, we have encountered a wait of more than two hours for some accounts to be analyzed. Account coverage needs to be improved. It can only display a few results with specific words (that is, small words) that target a certain group of people.
Our Experience
HypeAuditor is a comprehensive tool for Twitter marketing, particularly for those looking to collaborate with influencers or analyze social media campaigns.
One of its strongest features is its advanced influencer discovery, which allows marketers to find relevant profiles using a wide range of filters.
This ensures you’re targeting influencers who align with your brand and audience. Paired with targeted demographic analysis, the tool helps fine-tune your strategy by identifying key audience insights.
The platform also provides detailed analytics insights, offering valuable data about influencer performance, engagement rates, and audience authenticity. For businesses running campaigns, the campaign management feature ensures smooth execution, from tracking results to managing influencer payments.
Additionally, the competitor market analysis feature allows you to benchmark your campaigns against competitors, giving you an edge in refining your marketing approach.
However, there are some limitations. While the platform’s fraud detection capabilities are robust, the report analysis wait time for new accounts—often exceeding two hours—can slow down decision-making for time-sensitive campaigns. Also, users often find that the credits provided feel insufficient for the cost, which might limit the tool’s value for smaller teams or solo marketers.
Pricing:
HypeAuditor has not mentioned any pricing plans. You can register for a free demo.
Overall Verdict:
HypeAuditor is an excellent choice for marketers aiming to leverage Twitter influencers and data-driven insights. Its discovery tools and analytics capabilities are top-notch, but limitations like credit constraints and lengthy report generation times can be frustrating.
Best for:
Solopreneurs and SMBs
Ratings:
4.3 / 5 (G2)
Apps:
Web version
Integrations:
X/Twitter, Facebook, Instagram, and LinkedIn
Key Features:
- Drip campaigns to automatically generate and schedule tweets
- Schedule your posts on the best time to post on Twitter
- Customizable campaigns
- Comprehensive performance analytics
- Post level analysis
- Unified dashboard
Pros
- Allows users to repurpose content and share it on Twitter.
- Extracts quotes from content and adds images for better engagement.
Tammy D.
I LOVE this software product. It takes my blog articles and pulls quotes out and adds to a background image or color (you can load or choose) and then shares it to my social profiles!!! I’ve used it for years now and recommend it to all of my clients.
Cons
- Users frequently reported bugs in the software.
- Some accounts faced suspension issues.
Maggie H.
The system has persistent bugs, requiring frequent token reauthentication and causing issues with newer accounts. While the Curate library is a great concept, it didn’t deliver additional content and often led to account suspensions, making it less effective than expected.
Our Experience
Missinglettr is a unique tool that streamlines Twitter marketing through its automated and customizable features. The drip campaigns stand out as a highlight, allowing users to repurpose blog posts or content and schedule a series of tweets over time.
Additionally, the ability to pull quotes from content and add images makes tweets more visually appealing and engaging for audiences. The platform’s customizable campaigns let users tailor their Twitter strategies to fit their brand voice and objectives.
With performance analytics and post-level analysis, users can track how individual tweets perform and refine future campaigns based on actionable insights. The unified dashboard simplifies management, providing an overview of campaigns and analytics in one place, which is ideal for marketers juggling multiple tasks.
However, users have reported occasional bugs in the software, which can disrupt workflows, and there have been instances of accounts getting suspended, which raises concerns about platform reliability. While these options are reasonable, the free plan’s limitations might leave users needing more functionality, especially for more dynamic campaigns.
Pricing:
There are two paid pricing plans, starting with Solo AI ($15/month) and PRO AI ($59/month). It also has a free plan.
Final Verdict
Missinglettr is a great tool for automating Twitter marketing, with features like drip campaigns and detailed analytics that make it easy to repurpose and optimize content. While occasional bugs and account issues are drawbacks, the platform offers value for those looking to simplify and enhance their Twitter presence.
Best for:
Small businesses, brands, agencies and entrepreneurs
Rating:
4.8 / 5 (G2)
Apps:
Web-version, Android & iOS apps, Chrome, Firefox, and Edge web extensions
Key Features:
- Publishing tweets
- Audience sentiment analysis
- RSS feed automation
- Best time to post
- Engagement metrics
- In-depth follower mapping
- Audience segmentation
- Influencer identification
- Reporting tools
Pros
- Fedica includes advanced Twitter scheduling features like polls, tagged posts, and AI optimization.
- Users can monitor new followers and unfollows on their X accounts.
Lisa S.
I’ve been using this service for around a decade when they began. I love receiving the weekly emails about new X followers, unfollowers or inactive ones. I know they’ve expanded with more social networks and more features with Fedica. A fabulous tool for any content creator or social media manager.
Cons
- The platform takes some time to get used to.
- The interface needs improvement in terms of user experience and design.
Keith K.
It is not the most intuitive software and is not necessarily easy to use. There are elements that would be improved by a bit of a UI/UX with some customers who are not as technical — I’d be happy to do this type of focus group with the team b/c I believe in the platform.
Our Experience:
Fedica is a comprehensive platform supporting various social media tasks, with a strong focus on Twitter management. Beyond basic content scheduling, it offers RSS feed automation, enabling users to share content from multiple sources effortlessly. This ensures your Twitter feed remains active without constant manual updates.
AI-powered features in the platform include best time to post recommendations, helping you maximize engagement on your tweets. It also enhances Twitter analytics with audience segmentation and follower mapping, giving you a detailed understanding of who interacts with your content and their geographic locations.
The platform’s sentiment analysis is a game-changer, providing insights into how your audience feels about specific campaigns or topics. This allows brands to tailor their content strategy for better impact. Additionally, Fedica’s reporting tools offer clear metrics on engagement and reach, making it easier to track growth and optimize performance.
Fedica’s interface, while functional, isn’t the most intuitive, which can make the initial setup a bit time-consuming, especially for beginners. Despite this learning curve, the tool’s powerful features more than make up for it. However, pricing for advanced features may feel steep for some users.
Pricing
Fedica’s pricing plans are segregated based on different functionalities. The Publish plan starts at $15 and provides content planning and basic analytics. The Grow plan includes audience insights at $29. The next advanced plan costs $129, which is quite a hike from the lower-tiered plans. The Enterprise plan is customizable.
Final Verdict:
Fedica is a robust Twitter management tool, ideal for users looking for in-depth insights into their audience and engagement. While the UI could be more streamlined, and the pricing may deter smaller teams, its analytics and automation capabilities make it a strong contender for serious marketers.
What to Look for in the Right Twitter Marketing Tool for Your Business
Affordable Pricing
Budget is a crucial factor for any business. So it’s important that you find a tool that offers the essential features you need without exceeding your marketing budget. Whether you’re a small business or a larger organization, it’s important to find a solution that aligns with your financial resources.
Features You Need
Every Twitter marketing tool is tailored to different needs. Some, like SocialPilot, provide a comprehensive suite of features, while others may specialize in analytics or specific functionalities. Identify the features most important for your business—whether it’s scheduling, analytics, or audience engagement—and choose a tool that meets those needs within your price range.
User-Friendly Design
Ease of use is often overlooked but can significantly impact your experience. Opt for a tool with a clean, intuitive interface that’s easy to navigate, even for those with minimal technical expertise. The fewer clicks required to complete tasks, the better.
Scalability
Consider your future needs as well. As your business grows or you take on more clients, ensure the tool can scale with you. Look for features like adding team members, managing multiple accounts, and understanding the associated costs for these expansions.
Quality Customer Support
Reliable customer support can make a big difference. From setting up the tool to resolving any issues, responsive and knowledgeable support can save you time and frustration. Check user reviews on trusted platforms to gauge the quality of support offered by your shortlisted tools.
Why Do We Need Twitter Management Tool?
Twitter management tools let you:
- Manage multiple X/Twitter profiles from a single dashboard, saving time and staying organized.
- Boost ROI with affordable, feature-rich tools for streamlined operations.
- Improve team collaboration with shared access, task assignments, and real-time updates.
- Reduce errors through automated scheduling, proofreading tools, and consistent content delivery.
- Analyze campaign success and track key metrics using detailed reports and real-time data.
- Enhance functionality with seamless integrations to other platforms and apps.
- Deliver professional results with timely updates and personalized client strategies.
Summing it up!
It is crucial for businesses to make a 360 presence on social media. Though Twitter is an integral part of social media marketing, you should consider spreading your branding roots to multiple platforms. You can play smart here, and rather than investing in an ordinary Twitter management tool, you can opt for a complete social media automation solution like SocialPilot. Get your free trial today to witness the impact it brings.
Frequently Asked Questions
How is Twitter good for marketing?
Yes, Twitter is a good fit for marketing as it has 353 million monthly active users.
How is Twitter used for marketing?
Marketers use Twitter for sharing insightful content and engage with their followers. Many brands also use their Twitter profiles to assist their clients who have tagged them to prioritize their issues.
How do you promote your business on Twitter?
You need to post multiple tweets a day to promote your business on Twitter. Along with this, you should also invest in Twitter ad campaigns and engage with your potential customers. You can even mention/tag people and use well-researched hashtags to reach your target audience.
Can you make 2 Twitter accounts with the same email?
No, you can have only 1 account per email address.
What are the best Twitter marketing tools?
The best Twitter marketing apps that will help you boost your Twitter engagement are:
- SocialPilot
- Post Planner
- Hootsuite
- >CoSchedule
- Blog2Social
- Twitter Analytics<
- Awario
- Tweet Hunter
- HypeAuditor
- Missinglettr
- Fedica
How can SocialPilot help in being the best tool for Twitter?
With SocialPilot, you can create a constant presence of your brand, knowing when your followers are active the most and your top-performing posts. With deep Twitter analytics and customized publishing for Twitter profiles, SocialPilot comes out to be a great handy and affordable Twitter marketing software for your brand.