Ever wondered what would have the first tweet read like? "just setting up my twttr." Yes, this is it. Jack Dorsey, co-founder, and CEO of Twitter sent the first message on Twitter on March 21, 2006.
These messages of 280 characters have the power to change the world. Twitter initially allowed only up to 140 characters, just as the SMS protocol by mobile carriers in the early days. As Twitter grew, it’s short character limit was a huge creativity constraint for a lot of people and hence it increased its tweet limit to 280 characters in 2017.
Did you know that the life of a tweet is just 24 minutes? Also, did you know that it is recommended to tweet at least 4 times a day to make your brand visible on twitter? Twitter marketing if done right yearns great results, but it does take up too much of your time. Well, we always believe in smart work.
To make sure that you get the best results with fewer efforts, we, at SocialPilot have listed down 13 twitter marketing tools that includes a few free Twitter tools too.
Best Twitter Marketing Tools To Boost Your Engagement
SocialPilot is your go-to Twitter marketing tool when it comes to social media marketing. Besides Twitter, it supports other social media platforms like Facebook, LinkedIn, Instagram, Google My Business, TikTok, and Pinterest.
SocialPilot helps you analyze everything, right from hashtags, twitter mentions, and audience engagement. It also has an inbuilt content curation feature, that makes it easy for you to curate relevant content.
The best thing about this tool is that you not only get in-depth analytics but can also schedule and manage your Twitter account from the tool itself! It is an all in one tool that helps you with scheduling, analytics as well as content curation.
SocialPilot offers three plans - agency, small team, and professional, priced at $30, $50 and $100 respectively.
Engagement! Yup, that’s the golden word. Social media has now evolved to a point that we now overlook followers and like and give preference to Engagement. It certainly takes a lot of time to engage with every individual. Tweepi here makes your work easy.
Tweepi is an app that is driven by artificial intelligence. It is one of the best Twitter marketing tool that offers such advanced features to shoot up your followers. You can set up your Tweepi account by fetching in the relevant hashtags and @users/competitors you want to track. It will further study the targeted hashtags as well as users and filter the most active and relevant users for you. Tweepi offers its services under 2 plans; Silver and Platinium, starting from $12.99 per month.
Twitonomy, a Twitter analytics tool that provides you simple yet critical analytics. The well-designed charts and visual analysis are Twitonomy’s some of the best features. It also has a feature where you can see all you mention from around the world on a world map.
They do have a free plan that can take care of all your basic twitter analytics and tracking. For more advanced features they also provide a premium version starting at $20 per month.
Ever wondered how far has your content reached? Which of your content did people like? These questions are extremely important and require your undivided attention. In layman’s language, reach is an estimated number of people who could come across a particular message.
TweetReach helps you measure your content performance. Learn which posts, hashtags, and URLs work better for you. It also provides you in-dept analytics and ready to share analytics reports. Tweet reach provides three different social media management places under social manager, social marketer, and marketing agency at 49$, 99$ and 199$ per month respectively! These plans include analytics of Instagram as well as Facebook along with Twitter.
Twitter Lists helps you declutter your account and organize better. It allows you to sort users into various categories. For instance, you can create lists such as influencers, partners, affiliates, local community and other topics relevant to you. Twitter List works as a directory that curates a feed of relevant tweets for you.
This is a feature of Twitter itself and is available for free of cost. Here is a guide by Twitter to leverage Twitter Lists the right way.
Tweepsmap helps you manage all your Twitter activity from a single tool. From in-depth analytics to scheduling your post, to guiding you with the best times to tweet and providing you twitter engagement in a single dashboard, this tool has covered it all. It helps you learn more about your followers, their sentiments and how they engage. This tool ensures that you make better-informed marketing decisions!
Tweepsmap provides a free plan will limited features, to avail its exclusive features under its premium plans. Tweepsmap provides 5 different plans; starter, growth, advanced and, celebrity plans priced at $14, $29, $49 and $149 respectively!
Tweroid's main goal is to improve your tweet’s performance and effectiveness. The most unique feature of this tool is that it not only analyzes your activity but also lets you analyze the tweets of your followers. Studying your followers' activity helps you understand them better and generate more relatable content.
Tweroid analyses the last 200 tweets of a user, their frequency and generates a report accordingly! Also, this tool is available for free!
TweetDeck, a tool acquired by Twitter that helps you with real-time tracking, organizing, engagement as well as scheduling. It is available at no added cost. Here is a guide by Twitter on how to use TweetDeck?
TweetDeck has been designed in a way where you can use it for an individual or sign up as a team/ agency as well. You can also schedule/ create as well as analyze your tweets through TweetDeck. It also has a few features such as a column filter that helps you to customize searches by keyword, date and time, and to stay on top of new Tweets.
GroupTweet is as well a twitter marketing tool that helps you analyze your activity, schedule your tweets and overall help you enhance your performance on Twitter. There are a few features that set this tool apart from the rest. You can integrate it with any other social media scheduling tool. So, if your team/ client uses any other tool, they can access GroupTweet directly from the same app.
GroupTweet also has this feature where you can communicate privately on Twitter groups, provide account access without sharing Twitter passwords. It has divided its services into four plans starting at $7.99. It also offers a trial period.
Just as many of the above-mentioned tools, Twitter Analytics as well an add on feature provided by Twitter. It is easily accessible by everyone. All you need to do is log in to your Twitter account, click on your profile photo and navigate to analytics from the drop-down menu. Alternatively, you can as well access analytics from its site. The best part is that it is free of cost! It covers various things such as your monthly Twitter activity summary, the audience as well as events.
Twilert is a social listening tool. A tool that fetches the right information for you. Twilert sends you an e-mail every time your brand name, selected hashtags, or keywords are mentioned on Twitter. Well, Twitter is one such place where everyone prefers to post about their experiences. Twilert here makes sure that you do not miss the crucial information.
Twilert offers its services under 3 plans, solopreneur, professional and agency, priced at $9, $19 and $ 27 respectively.
Bluenod is a great tool to build a Twitter community and track influencers. It allows you to target topic related communities and manage your Twitter lists directly. Today when influencer marketing holds a huge say in the field of digital marketing, Twitter is one such platform that makes it easy for you to connect to influencers. Bluenod makes sure that you reach out to the relevant influencer easily.
Bluenod also offers a free trial. offers its services under 4 plans, starter, pro, agency, and enterprise at $99, $149, $249, $599 respectively.
So, we talked about every possible thing that could help you grow on twitter and also mentioned a tool to help you with it, but you know what matter more? Gratitude! Yup, telling your follwers that they matter, thanking them for sharing your tweets, are a few small ways to express your gratitude online!
Commun.it is one such tool that makes it easy for you to thank your followers. Also, it allows you to schedule your content, provides you with in-depth analytics, provides shareable reports and helps you engage with better with leads. You can try this tool free of cost, and to avail other more features it offers 2 plans, business and pro at $19.99 and $24.99 respectively.
Frequently Asked Questions
The best Twitter marketing tools that will help you boost your Twitter engagement are -
- Twitter List
- Group Tweet
- Twitter Analytics
Yes you can. There are some free Twitter marketing tools you can use to promote your brand and create a presence on Twitter -
- Twitter List
- Twitter Analytics
With SocialPilot you can create a constant presence of your brand knowing when your followers are active the most and which are your top performing posts. With deep Twitter analytics and customized publishing for Twitter profiles, SocialPilot comes out to be a great handy and affordable Twitter marketing tool for your brand.
Summing it up!
Digital marketing is a huge field and it has got way too many resources. While all of them might be important to you, but you alone certainly can’t do justice to them, it is the right blend of tools that can empower your strategy and help you ace the marketing.
Well, this was it from me. Don’t forget to tell me about the tools you use. Also, have I missed any tool you love? Feel free to get in touch :)