11 Effective X (Twitter) Marketing Tools You Must Know

X marketing can be pretty challenging. But that should not deter you from using it. X has the potential to volte-face your existing business scenario. Thanks to X marketing tools, keeping up with your consistency streak is no longer an uphill battle. However, with myriad options comes the responsibility of choosing the right tool that caters to your every need.

A good X marketing tool should be the one-stop shop for your tweets, right from creation to digging out analytics. But is there a supreme tool that makes the cut without hurting your pocket?

To help you kickstart that hunt, here’s a list of 10 X marketing tools.

A Quick Overview of the Top X (Twitter Management Tools

This section offers an in-depth exploration of the top X marketing tools. To streamline your decision-making, we’ve selected the best options and conducted a detailed comparison of their key features.

	SocialPilot	Hootsuite	Fedica	Post Planner
Pricing	$25/Month	$99/Month	$29/Month	$37/Month
Best for	Agencies & Small Businesses	Brands & Enterprises	Small Businesses and Entrepreneurs	Professionals, Small Teams
X Profiles	10	10	1	12
Ease of Use
Support
Publishing
Smart Queues
Repeat Posts
Calendar View
Auto Post From RSS Feeds		(Add on)
Bulk Scheduling Tweets	(500 Posts)	(350 Posts)
X Threads Scheduling
Tweet Creation
Draft Your Posts		(Obscure settings)
Image Editor
AI Assistant			(Limited)
Hashtag Generator	(Aligned with captions)
Holiday Calendar
Canva Integration	(On all plans)
Media From External Sources
Content Library		(Only in Enterprise Plan)
Profile Tagging
Team Collaboration
Content Approval Workflows	(Quick and Easy)	(Complicated)
Multi-User Collaboration Per Post
Comments on Post
Client Management	(Unlimited clients)
Analytics
Detailed X Analytics	(Easy to read)	(Complicated to set up)
Post Performance				(Basic)
Custom Report Builder
Auto-Schedule Report Sharing to Clients
White Label
White Label Dashboard
Branded Downloadable Report
Support
Priority Customer Support		(Delayed response)
	Try for Free	Learn More	Learn More	Learn More

Best for:

Rating:

4.5 / 5 (G2)

Apps:

Web version, Android & iOS apps, Chrome, Firefox, and Edge web extensions

About SocialPilot:

SocialPilot proves to be an extremely versatile and capable X marketing tool. Marketers can use it as an all-in-one solution for all their content creation and advanced planning needs for X and other social channels. It is a go-to option for businesses of all sizes due to its intuitive and user-friendly interface.

Now, let’s take a closer look at SocialPilot’s Twitter tool and explore its capabilities.

Scheduling and Content Customization

The central and most effective features in SocialPilot are content automation, i.e., scheduling and publishing tweets. You can plan and create your tweets and schedule them way ahead of time, maintaining the consistency of your X feeds.

Users can connect several X accounts to SocialPilot and manage their publishing from a single dashboard. For every single account, you can create custom scheduling queues to optimize your posts’ reach to the maximum.

One of the more notable scheduling features in SocialPilot is repeat post, enabling users to set up evergreen posts to be published repeatedly. Plus, staggered posting ensures simultaneous posts go out at intervals, avoiding any spammy vibes.

Being a multi-channel publishing platform, SocialPilot offers special tweet customization options. It can support creating X posts with multiple images, videos, and links. It also allows you to mention other X accounts in your tweets, which is one of the most effective ways to boost X engagement.

Content Calendar and Bulk Scheduling:

Socialpilot’s content calendar dashboard is key to planning and managing all your content from one place. From here, users can map out X posts, create drafts directly on specific dates, and adjust schedules with simple drag-and-drop actions.

For teams managing high volumes of content, SocialPilot also supports bulk scheduling, making it easy to plan and publish multiple posts in one go. This feature allows users to schedule up to 500 social media posts with CSV upload, so users can save time and keep up the regular posting activity with ease.

The filtering options make things even easier by letting them sort content cards by platform, time period, or even the team member who created the content.

AI Pilot and Content Organization:

AI Pilot in SocialPilot is the answer to marketers’ problems of continuously having to create original captions to post. This feature allows users to generate fully formed captions with hashtags and even gives post and campaign ideas if asked for. You can make the post match your brand voice by applying tonal filters within the generator.

The content you generate with AI Pilot or the one you write yourself can be stored in the media library. This acts as an archive for all your content assets, be it text or media. You can group hashtags for specific posts or save them, too.

The integrated Canva and Unsplash features let you design graphics or pick stock images without leaving the platform, and the built-in image editor means you can customize everything right there.

Detailed Analytics and Reporting:

Besides content creation and scheduling, SocialPilot X analytics will give you a realistic view of your performance on connected accounts through various metrics. You can track overall engagement to individual post performance, gaining valuable insights about your audience.

The reporting tools are equally impressive. You can create branded custom reports, export them as PDFs, and even schedule them to be sent automatically to stakeholders. It’s all about keeping your team and clients in the loop effortlessly.

Content Approval and Team Collaboration Workflows:

Since social media marketing is teamwork, it’s necessary that the tool they use supports said teamwork. SocialPilot offers team collaboration capabilities that enable multiple users to coordinate their work seamlessly.

Users can assign specific roles, and with them comes restricted access and permissions so there are no unnecessary mixups and internal data remains safe.

The content approval workflow acts as a checkpoint to ensure that all content published through SocialPilot is error-free. Creators can request approval from relevant approvers and exchange feedback within comments beside the drafted post.

SocialPilot Pricing

SocialPilot offers a 14-day free trial and access to all premium features (no credit card required & cancel any time). Choose a plan that fits your needs.

Overall Verdict:

SocialPilot brings all the aspects of X marketing into a single umbrella. From planning to publishing and even after that, performance monitoring and team collaboration, all advanced functionalities are brought together for small and medium businesses to scale up, in a neat, user-friendly package.

Best for:

Ratings:

4.3 / 5 (G2)

Apps:

Android, iOS apps and web versions

Our Experience

Post Planner is mainly a content scheduling and publishing tool that focuses on maintaining a steady publishing flow for users’ X and other social accounts. The tool helps users take control of multiple social accounts and plan and schedule for all of them from the same post composer.

The AI generator integrated into Post Planner is a versatile and useful feature for creating custom tweets and suggesting suitable hashtags for specific platforms it supports. The prompts used to generate can be saved for later reuse, along with sample prompts that are provided readily to users.

Post Planner makes it easy for users to constantly publish posts with various capabilities, such as content discovery, scheduling tweets, retweets, quoted tweets, and threads. You can mention other accounts and add links to your posts to drive traffic to your website.

Unlike many of its competitors, Post Planner does not provide robust analytics, but it does show the engagement metrics for individual posts. Users can filter and view posts according to how many likes, shares, or comments they have. They can schedule top-performing posts for republishing from the same analytics dashboard.

Pricing:

Overall Verdict:

Post Planner is a good choice for people who are looking for an X scheduling app that maintains the publishing frequency and automates the time required to create and schedule tweets. However, if businesses are looking for advanced features that show them results for their performance or collaborative workflows, it is lacking in these aspects.

Best for:

Rating:

4.2 / 5 (G2)

Apps:

Web-version, Android & iOS apps

Our Experience:

Hootsuite is more of a suite of solutions for large businesses and enterprises to bring together all their social media ventures on a single platform. Being an intricate tool, it is loaded with capabilities that ensure that users don’t have to switch to any other app. Along with X, it integrates with and manages several other major social media channels.

Users get all the necessary capabilities for effective scheduling. Tweet customization options include adding images, videos, GIFs, links, and mentions to them. Best time to post is an estimated time slot Hootsuite gives when users’ audience is active and engaged to the maximum. Hence, posting then will increase the chances of getting maximum engagement.

The listening capabilities in Hootsuite give you insights into audience behavior, brand mentions, and sentiments. This helps you understand how people perceive your brand and even your competitors. However, it only allows access to the past seven days of data for other plans, except for enterprise plans.

Furthermore, Hootsuite provides advanced X analytics and reporting, which represent the overall performance of your brands on the platform. The tool also enables businesses to manage and monitor their paid campaigns on X, along with their organic content publishing.

The social inbox proves extremely helpful for marketers to see and address the messages, comments, and DMs coming their way from their audience. However, the complexity of the dashboard in Hootsuite can be confusing to new users, presenting a steep learning curve, especially for those who lack technical skills.

Pricing

Overall Verdict:

Hootsuite is a robust platform for X marketing, combining social listening, content automation, and ad management. While its feature set is impressive, the high price tag and complexity make it more appropriate for enterprises or larger businesses. If your budget and team can handle it, it’s definitely worth considering.

Best For:

Ratings:

4.5 / 5 (G2)

Apps:

Web, iOS, and Android versions

Our Experience

CoSchedule’s social calendar comes with a set of features that mainly help in automating and optimizing the publishing of content on X. One of its standout features is the dynamic social media calendar, which lets you view all scheduled tweets and other content in a single, organized space.

The drag-and-drop rescheduling feature is a lifesaver for making quick adjustments, whether it’s due to shifting priorities or last-minute changes. The scheduling queues and requeueing options are equally impressive, ensuring your X feed stays active, even during slow periods.

The integration of an AI assistant is a significant win for CoSchedule. It helps craft optimized tweets and even predicts performance, giving you actionable insights to improve engagement. This functionality not only saves time but also lets you focus on creating better content while the AI handles optimization and strategy suggestions.

When managing large amounts of data, the platform can feel a bit sluggish, which can be frustrating if you’re working on tight deadlines. The dashboard, while functional, doesn’t feel as intuitive as some competitors, which may take some getting used to for new users.

Pricing:

Overall Verdict:

CoSchedule is an effective marketing tool that can be used to consistently publish on X. The dynamic calendar interface allows users to effectively manage multitudes of scheduled posts simultaneously. However, the overall design and operating speed of CoSchedule pull it back in terms of user friendliness.

Best for:

Ratings:

4 / 5 (G2)

Apps:

Web-version only

Integrations:

Facebook, Instagram, Threads, LinkedIn, Pinterest, Google Business Profile, YouTube, TikTok, X, Reddit, Mastodon, Tumblr, Bluesky, Flickr, Medium, Vimeo, Telegram, and more.

Our Experience

Blog2Social offers tools for marketers looking to streamline their X presence by integrating blogs with social media platforms. The tool’s standout usage is automatic blog post sharing, allowing users to push new content directly to X.

Paired with the AI Assistant, it simplifies crafting captions tailored for X, saving significant time while maintaining a consistent voice. Blog2Social also comes up with the best times to post based on audience location, ensuring that your content gets optimal exposure.

For those looking to dive deeper into X’s unique formats, Blog2Social also supports X thread creation, which is perfect for sharing in-depth stories or updates. The content calendar offers a comprehensive view of scheduled posts, making it easier to plan and maintain consistency across campaigns.

However, the platform has its challenges. While the automation is robust, the inability to report or re-share old blog posts limits its utility for marketers looking to recycle evergreen content. Additionally, the learning curve can be steep for new users, and the free plan lacks core features like scheduling, making it necessary to upgrade for meaningful functionality.

Pricing:

Both versions also offer free plans with minimal features.

Overall Verdict:

Blog2Social is a practical tool for X marketing, especially for content creators aiming to bridge blogs and social media. However, the lack of support for re-sharing old content and a somewhat outdated.

Best Tool for:

Star Rating:

4.1 / 5 (G2)

Apps:

Android and iOS Mobile App and Web Version.

Our Experience:

This tool is a bit different from the previous ones we’ve mentioned. In fact, it’s a feature Xnatively provides to all its users. X Analytics Insights allows creators and individuals to access crucial data directly within X, making it easy to track their tweet performance without extra software.

Its dashboard is simple enough to highlight key metrics like engagement rates, impressions, and follower growth. The real-time updates are particularly helpful for creators, as they allow them to monitor videos, campaigns, hashtags, and promotions.

X analytics includes reporting functionality as well, although it’s simplistic. Users can track individual tweet performance, profile visits, mentions, and impression breakdowns by device or location. This data can then be exported into CSV files, with minimal customization options.

Unfortunately, it doesn’t allow multi-account reporting or custom metrics, which makes it less ideal for agencies or teams managing multiple profiles. The 28-day data history limit is another restriction that might frustrate advanced users.

Pricing

Overall Verdict:

While native X Analytics isn’t a robust analytics tool, it provides a starting point for understanding your performance metrics. For beginners or solo creators seeking only essential insights, it suffices. However, for larger businesses with multiple accounts, it might be too limited for their needs.

Best for:

Rating:

4 / 5 (G2)

Apps:

Web application only

Our Experience

Awario stands out as an asset for X marketing, offering unique insights into trending topics and brand perception. One of its most impressive features is the ability to track mentions in real time. This makes it easy to stay on top of brand-related conversations and jump in when necessary to engage your audience.

With Awario, you can set up alerts to notify you of new mentions, allowing for quick and proactive responses. The lead generation feature takes things a step further by analyzing these conversations and identifying potential customers for your business. It’s a smart way to combine listening with actionable insights.

Awario doubles as an influencer discovery tool, helping you find and connect with key individuals who can extend your brand’s reach. On X specifically, it tracks hashtags and comments, giving you a comprehensive overview of what’s being said about your brand or industry.

The advanced Boolean search feature deserves a special mention. It allows for precise filtering, ensuring you’re only seeing relevant conversations and mentions. The option to blacklist irrelevant accounts adds an extra layer of customization, making the results even more refined.

Awario doesn’t just focus on your brand—it also lets you monitor your competitors. This competitive analysis feature is a great way to stay informed about their activities and adjust your strategies accordingly.

The platform also provides detailed, personalized reports, which are perfect for tracking your marketing progress. These reports help you identify what’s working and where adjustments are needed, keeping your campaigns on track.

Pricing:

Overall Verdict:

Awario is a solid choice for X marketing, thanks to its robust listening and monitoring capabilities. It captures insightful data points, enabling users to track mentions, sentiment, and performance across social media. But it must be noted that its full potential may depend on how comfortable you are with its advanced features.

Best for:

Rating:

3.5 / 5 (G2)

Apps:

Web-version, and browser extension

Our Experience:

Tweet Hunter is a dynamic tool designed to simplify X marketing for creators and businesses. The top tweet library is a standout feature, offering access to a collection of top-performing tweets. This allows users to analyze what works and even repurpose ideas for their own content.

Additionally, the AI tweet generator crafts tailored, engaging captions effortlessly, saving both time and creative effort. For marketers managing threads, the tweet thread scheduling feature is a game-changer, enabling them to organize and schedule long-form content seamlessly.

The detailed tweet analytics provide actionable insights into post performance, helping refine strategies. Moreover, the best posting time recommendations ensure tweets reach their audience when engagement is at its peak, boosting visibility and interaction.

While the features justify the cost at higher tiers, the jump might feel restrictive for mid-range users. Another con is the occasional unavailability of certain features, which can disrupt workflows at critical times.

Overall, the pricing structure caters to diverse needs, but a more accessible middle-tier plan with broader features could fill the gap for growing businesses.

Pricing

Overall Verdict:

Tweet Hunter is a capable X tool, excelling in curating high-quality content and streamlining social media workflows. However, its design may not fully cater to the complex marketing needs of larger organizations.

Category:

Influencer Marketing Tool for Social Media

Best for:

Ratings:

4.6 / 5 (G2)

Apps:

Web-version, Chrome extension

Integrations:

Instagram, YouTube, TikTok, X and Twitch

Our Experience

HypeAuditor is a comprehensive tool for marketing, particularly for those looking to collaborate with influencers or analyze social media campaigns.

One of its strongest features is its advanced influencer discovery, which allows marketers to find relevant profiles using a wide range of filters.

This ensures you’re targeting influencers who align with your brand and audience. Paired with targeted demographic analysis, the tool helps fine-tune your strategy by identifying key audience insights.

The platform also provides detailed analytics insights, offering valuable data about influencer performance, engagement rates, and audience authenticity. For businesses running campaigns, the campaign management feature ensures smooth execution, from tracking results to managing influencer payments.

Additionally, the competitor market analysis feature allows you to benchmark your campaigns against competitors, giving you an edge in refining your marketing approach.

However, there are some limitations. While the platform’s fraud detection capabilities are robust, the report analysis wait time for new accounts—often exceeding two hours—can slow down decision-making for time-sensitive campaigns. Also, users often find that the credits provided feel insufficient for the cost, which might limit the tool’s value for smaller teams or solo marketers.

Pricing:

Overall Verdict:

HypeAuditor is an excellent choice for marketers aiming to leverage X influencers and data-driven insights. Its discovery tools and analytics capabilities are top-notch, but limitations like credit constraints and lengthy report generation times can be frustrating.

Best for:

Ratings:

4.3 / 5 (G2)

Apps:

Web version

Integrations:

X, Facebook, Instagram, and LinkedIn

Our Experience

Missinglettr is a unique tool that streamlines X marketing through its automated and customizable features. The drip campaigns stand out as a highlight, allowing users to repurpose blog posts or content and schedule a series of tweets over time.

Additionally, the ability to pull quotes from content and add images makes tweets more visually appealing and engaging for audiences. The platform’s customizable campaigns let users tailor their X strategies to fit their brand voice and objectives.

With performance analytics and post-level analysis, users can track how individual tweets perform and refine future campaigns based on actionable insights. The unified dashboard simplifies management, providing an overview of campaigns and analytics in one place, which is ideal for marketers juggling multiple tasks.

However, users have reported occasional bugs in the software, which can disrupt workflows, and there have been instances of accounts getting suspended, which raises concerns about platform reliability. While these options are reasonable, the free plan’s limitations might leave users needing more functionality, especially for more dynamic campaigns.

Pricing:

Final Verdict

Missinglettr is a great tool for automating X marketing, with features like drip campaigns and detailed analytics that make it easy to repurpose and optimize content. While occasional bugs and account issues are drawbacks, the platform offers value for those looking to simplify and enhance their X presence.

Best for:

Rating:

4.8 / 5 (G2)

Apps:

Web-version, Android & iOS apps, Chrome, Firefox, and Edge web extensions

Our Experience:

Fedica is a comprehensive platform supporting various social media tasks, with a strong focus on X management. Beyond basic content scheduling, it offers RSS feed automation, enabling users to share content from multiple sources effortlessly. This ensures your X feed remains active without constant manual updates.

AI-powered features in the platform include best time to post recommendations, helping you maximize engagement on your tweets. It also enhances X analytics with audience segmentation and follower mapping, giving you a detailed understanding of who interacts with your content and their geographic locations.

The platform’s sentiment analysis is a game-changer, providing insights into how your audience feels about specific campaigns or topics. This allows brands to tailor their content strategy for better impact. Additionally, Fedica’s reporting tools offer clear metrics on engagement and reach, making it easier to track growth and optimize performance.

Fedica’s interface, while functional, isn’t the most intuitive, which can make the initial setup a bit time-consuming, especially for beginners. Despite this learning curve, the tool’s powerful features more than make up for it. However, pricing for advanced features may feel steep for some users.

Pricing

Final Verdict:

Fedica is a robust X management tool, ideal for users looking for in-depth insights into their audience and engagement. While the UI could be more streamlined, and the pricing may deter smaller teams, its analytics and automation capabilities make it a strong contender for serious marketers.

What to Look for in the Right X (Twitter) Marketing Tool for Your Business

Affordable Pricing

Budget is a crucial factor for any business. So it’s important that you find a tool that offers the essential features you need without exceeding your marketing budget. Whether you’re a small business or a larger organization, it’s important to find a solution that aligns with your financial resources.

Features You Need

Every X marketing tool is tailored to different needs. Some, like SocialPilot, provide a comprehensive suite of features, while others may specialize in analytics or specific functionalities. Identify the features most important for your business—whether it’s scheduling, analytics, or audience engagement—and choose a tool that meets those needs within your price range.

User-Friendly Design

Ease of use is often overlooked but can significantly impact your experience. Opt for a tool with a clean, intuitive interface that’s easy to navigate, even for those with minimal technical expertise. The fewer clicks required to complete tasks, the better.

Scalability

Consider your future needs as well. As your business grows or you take on more clients, ensure the tool can scale with you. Look for features like adding team members, managing multiple accounts, and understanding the associated costs for these expansions.

Quality Customer Support

Reliable customer support can make a big difference. From setting up the tool to resolving any issues, responsive and knowledgeable support can save you time and frustration. Check user reviews on trusted platforms to gauge the quality of support offered by your shortlisted tools.

Why Do We Need X (Twitter) Management Tool?

X management tools let you:

• Manage multiple X profiles from a single dashboard, saving time and staying organized.
• Boost ROI with affordable, feature-rich tools for streamlined operations.
• Improve team collaboration with shared access, task assignments, and real-time updates.
• Reduce errors through automated scheduling, proofreading tools, and consistent content delivery.
• Analyze campaign success and track key metrics using detailed reports and real-time data.
• Enhance functionality with seamless integrations to other platforms and apps.
• Deliver professional results with timely updates and personalized client strategies.

Summing it up!

It is crucial for businesses to make a 360 presence on social media. Though X is an integral part of social media marketing, you should consider spreading your branding roots to multiple platforms. You can play smart here; rather than investing in a basic X management tool, choose a complete social media automation solution like SocialPilot. Explore our plans to see what fits your needs and experience the difference for yourself.