367 Social Media Statistics You Must Know In 2021

Picture of Jimit Bagadiya

by Jimit Bagadiya

The year of the pandemic saw massive shifts in society and businesses. But it proved to be a roaring success for businesses that leveraged social media marketing. Online activity surged to record highs due to stay-at-home advisories across the world.

This was reflected in engagement rates on various social media platforms. People resorted to social media, spending more time creating, consuming, and sharing content online than ever before.

The year posed an interesting challenge for brands and businesses. They had to be even more creative in their approach to effectively promote their products. That’s why most brands were laser-focused on their social media strategies to maximize business growth in uncertain times of Covid.

To help you make the most of this transformed landscape, here’s a detailed list of social media statistics based on the usage patterns of the year. These insights can help you better understand your target market so you create a winning social media strategy that strikes a chord with your audience.

These social media statistics can help you answer important questions such as:

  • Which platform is best suited for marketing your brand?
  • How much engagement can you expect from different social media platforms?
  • Which social media platform is most frequented by your ideal audience?

And many more!

To help you easily navigate and process insights generated from these social media statistics, I’ve divided them into different sections:

  • Demographic Statistics: These numbers tell you about the characteristics of the population who are using a particular social platform, for instance, their gender, age, income, etc.
  • Usage Statistics: These numbers tell you about how people are accessing and using a particular social platform.
  • Engagement Statistics: These numbers tell you about the kind of content users are engaging with on a social platform and also how and where they’re engaging with brands.
  • Business Statistics: These numbers aim to inform you about how businesses are using these platforms to market themselves – social selling, customer service, content marketing, etc.
  • Ads Insights: These numbers talk about the amount brands are investing in ads, their returns, and the kind of response ads receive on these platforms.
  • Top brands: Brands that have nailed social media marketing on these platforms and are now considered touchstones for marketers.

Facebook Statistics

Do you have any idea about how many people use Facebook?

Here is a fun fact – if Facebook were a country, it would be the highest populated in the world. Well, we are uncovering it right below here. But the number of users is just the tip of an iceberg. Get hold of yourself because we have compiled social media statistics about the most used social media platform. Leverage these insightful statistics and combine them with your consistent Facebook marketing with the help of Facebook publishing tools.

facebook-demographic-stats

Facebook Demographic Stats

facebook-usage-stats

Facebook Usage Stats

facebook-engagement-stats

Facebook Engagement Stats

facebook-business-stats

Facebook Business Stats

facebook-ads-insights

Facebook Ads Insights

facebook-top-brands

Facebook Top Brands

Instagram Statistics

Did you ever realize the shift where you started tagging everyone on Instagram instead of Facebook? For the millennials, Instagram is much more than just a social media platform to interact.

Here are some amazing social media statistics to make sure that you know the right potential of this platform, utilize it to improve your Instagram marketing strategies, create engaging posts, and streamline your scheduling using Instagram marketing tools.

instagram demographic stats

Instagram Demographic Stats

Instagram Usage Stats

Instagram Usage Stats

Instagram Engagement Stats

Instagram Engagement Stats

Instagram Business Stats

Instagram Business Stats

Instagram Ads Insights

Instagram Ads Insights

Instagram Top Brands

Instagram Top Brands

Pinterest Statistics

Pinterest is the most creative kind of platform catering to your ideas and inspiration catalogue. With its amazing compilation of ideas ranging from everyday household needs to future technology, a business of any domain can curate a creative campaign out of it.

Read on to explore more about this social media platform and utilize it to improve your Pinterest marketing strategies, create engaging pins, and streamline your scheduling using Pinterest tools.

Pinterest Demographic Stats

Pinterest Demographic Stats

Pinterest Usage Stats

Pinterest Usage Stats

Pinterest Engagement Stats

Pinterest Engagement Stats

Pinterest Business Stats

Pinterest Business Stats

Pinterest Ads Insights

Pinterest Ads Insights

Pinterest Top Brands

Pinterest Top Brands

Twitter Statistics

Twitter has now become an important medium to stay up-to-date with worldly on-goings! From politicians, celebrities, to the smallest brands have their presence on Twitter. Did you know that having your brand’s presence can increase your customer loyalty? Well, there is still much more to explore; read on these social media stats to get a better hang of this platform.

Twitter Demographic Stats

Twitter Demographic Stats

Twitter Usage Stats

Twitter Usage Stats

Twitter Engagement Stats

Twitter Engagement Stats

Twitter Business Stats

Twitter Business Stats

Twitter Ads Insights

Twitter Ads Insights

Twitter Top Brands

Twitter Top Brands

Twitter provides immense possibilities for brands and individuals to communicate with their audience quickly. You need to schedule engaging tweets at the right time, monitor brand mentions, respond quickly, reach out to influencers, and collaborate with other brands for cross-promotion, analysis, and much more. With so much to do, it becomes essential to manage it effectively using Twitter tools like Socialpilot, MeetEdgar, Keyhole, etc.

LinkedIn Statistics

The treasure trove of B2B marketers has come a long way from being just a professional podium. Brands have started showing more intimate content but with the same professional ethic.

Today, a lot of companies as well as employees consider a reputed LinkedIn profile of utmost value. Here are some social media statistics of LinkedIn to make sure that you leverage it right.

LinkedIn Demographic Stats

LinkedIn Demographic Stats

LinkedIn Usage Stats

LinkedIn Usage Stats

LinkedIn Engagement Stats

LinkedIn Engagement Stats

LinkedIn Business Stats

LinkedIn Business Stats

LinkedIn Ads Insights

LinkedIn Ads Insights

LinkedIn Top Brands

LinkedIn Top Brands

LinkedIn is undoubtedly the preferred network for professionals around the globe, and with two professionals joining this network every second, it will witness tremendous usage.

To leverage this network effectively, you should publish about your brand, offers, company culture, and new product announcements regularly. Use LinkedIn tools like Socialpilot to create a LinkedIn posting schedule and automate your posting for the right time and day.

TikTok Statistics

TikTok is the new sweetheart of Gen-Z and baby boomers. Popular for its quirky and hilarious content, its buzz-generating power is tenfold. Businesses are leveraging this opportunity to create a new user base for their brand. Read on to find out the statistics which can help you make creative content for the platform.

Tiktok Demographic Stats

Tiktok Demographic Stats

Tiktok Usage Stats

Tiktok Usage Stats

Tiktok Engagement Stats

Tiktok Engagement Stats

Tiktok Business Stats

Tiktok Business Stats

Tiktok Ads Insights

Tiktok Ads Insights

Tiktok Top Brands

Tiktok Top Brands

Snapchat Statistics

One of the most popular millennial-driven platforms, Snapchat, is the first social media network to introduce ‘Stories’. This fifth most downloaded social media app worldwide helps brands connect with users in their geographic areas.

So to help you with a marketing plan for Snapchat, here are some interesting Snapchat statistics you wouldn’t want to miss.

Snapchat Statistics

Snapchat Demographic Stats

Snapchat Usage Stats

Snapchat Usage Stats

Snapchat Engagement Stats

Snapchat Engagement Stats

Snapchat Business Stats

Snapchat Business Stats

Snapchat Ads Insights

Snapchat Ads Insights

Snapchat Top Brands

Snapchat Top Brands

So, how are you planning to use these statistics to your advantage in 2021?

THE A-Z GUIDE ON
PINTEREST MARKETING

Sources

https://datareportal.com/reports/digital-2020-october-global-statshot
https://www.businessofapps.com/data/facebook-statistics/
https://news.linkedin.com/about-us#Statistics
https://business.linkedin.com/marketing-solutions/message-ads
https://www.oberlo.in/blog/tiktok-statistics
https://logomaker.org/snapchat-statistics/
https://www.statista.com/topics/737/twitter/
https://www.statista.com/statistics/232384/forecast-of-twitters-advertising-revenue/
https://review42.com/resources/how-much-time-do-people-spend-on-social-media/
https://www.businessofapps.com/data/instagram-statistics/
https://www.pewresearch.org/fact-tank/2019/04/10/share-of-u-s-adults-using-social-media-including-facebook-is-mostly-unchanged-since-2018/
https://wearesocial.com/blog/2020/04/digital-around-the-world-in-april-2020

Conclusion

Whether you are heading a small/medium business, a part of the social media team of a company, or a marketer looking to build his/her social media presence – these marketing insights will help you understand the changing dynamics of major social media platforms.

Frequently Asked Questions

🌟 What percentage of the population is on social media?

57% of the global population is already on social media. It is estimated that 4.48 billion people are using social media apps.

🌟 What are the most popular social media platforms in 2021?

The most popular social media platforms in 2021 are:

  • Facebook
  • Instagram
  • Twitter
  • Pinterest
  • LinkedIn
  • TikTok
  • Snapchat

🌟 How many social media are there now?

There are 60+ social media platforms available for now. Facebook tops the list with more than 2 billion users, followed by Instagram and Twitter.

🌟 Which social network has the most users?

Facebook has the most extensive base of 2.74 users. Facebook has dominated the social media world for branded interactions and advertising campaigns.

🌟 How much time does the average person spend on social media?

As per recent studies, an average person spends 2 hours 32 minutes on social media daily. These estimates are speculated to grow in the coming years because of the increasing popularity of social media among businesses of all sizes.

🌟 What is the most used social media platform by teenagers in the U.S.?

Snapchat is the most used social media platform by teenagers in the U.S. As per Statista, almost 36% of teens use Snapchat, followed by 29% using TikTok in the U.S.

Picture of Jimit Bagadiya

Jimit Bagadiya

Jimit Bagadiya is the co-founder and CEO at SocialPilot. He brings 13 years of leadership experience in building SaaS platforms. He divides his time between working with his team on product engineering and maintaining a good customer happiness quotient. He aims to bring SocialPilot to the forefront of social business.

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