217 Social Media Marketing Statistics to Prep You For 2019

Picture of Jimit Bagadiya

Jimit Bagadiya | January 03, 2019

2019 is upon us. In the past year, a lot changed in the world social media marketing - Instagram climbed up the popularity ladder and Facebook made tweaks to its algorithm.

Like every year, I have compiled a list of statistics that’ll help you draw up an unbeatable social media marketing strategy for 2019. So whether you are heading a small/medium business, a part of the social media team of a company or a marketer looking to build his/her social media presence - these statistics will help you understand the changing dynamics of major social platforms.

Social media statistics for 2019

But before we get to that, let me tell you how I’ve divided the statistics into various sections:

  • Demographics - These numbers tell you about the kind of people who are using the particular social platforms, for instance their gender, age, income etc.
  • Usage - These numbers tell you about how people are accessing and using the particular social platform.
  • Engagement - These numbers tell you about the kind of content users are engaging with on a social platform and also how and where they’re engaging with brands.
  • Businesses - These numbers aim to inform you about how businesses are using these platforms to market themselves - social selling, customer service, content marketing, etc.
  • Ads - These numbers talk about the amount brands are investing in ads, their returns and the kind of response ads receive on these platforms.
  • Top brands - Brands which have nailed social media marketing on these platforms and are now considered touchstones for marketers.

Demographics

Usage

Engagement

Businesses

Ads

Top Brands

Instagram Stats

Demographics

Usage

Top Instagrammers

Engagement

Businesses

Ads

Top Brands

Pinterest Stats

Demographics

Usage

Engagement

Businesses

Ads

Top Brands

Demographics

Usage

Most followed accounts

Engagement

Businesses

Ads

Top Brands

LinkedIn Stats

Demographics

Usage

Most followed accounts

Engagement

Businesses

Ads

 

So, how are you planning to use these statistics to your advantage in 2019? Let me know in the comments below.

Sources
https://louisem.com/152018/instagram-stats-2019
https://awario.com/blog/36-surprising-social-media-statistics-you-should-know-in-2019/
https://www.smartinsights.com/social-media-marketing/social-media-strategy/new-global-social-media-research/
https://www.spredfast.com/social-media-tips/social-media-demographics-current
https://reply.io/101-social-selling-stats
https://ignitevisibility.com/social-media-statistics/
https://www.marketingcharts.com/brand-related/top-brands-104916
https://connectio.io/facebook-statistics/
https://www.brandwatch.com/blog/instagram-stats/
https://business.pinterest.com/en/why-pinterest-ads-work
https://www.business2community.com/social-media/50-social-media-statistics-to-guide-social-media-managers-into-2019-02150796#pinterest
https://www.omnicoreagency.com/pinterest-statistics/
https://zephoria.com/twitter-statistics-top-ten/
https://www.brandwatch.com/blog/44-twitter-stats/
https://kinsta.com/blog/linkedin-statistics/
https://www.socialmediatoday.com/news/how-to-use-snapchat-for-business-in-2019-infographic/542964/
https://www.statista.com/statistics/516345/leading-magazines-pinterest/
https://linkedselling.com/linkedin-stats-for-lead-gen/

Picture of Jimit Bagadiya

Jimit Bagadiya

Jimit Bagadiya is the co-founder and CEO at SocialPilot. He brings 13 years of leadership experience in building SaaS platforms. He divides his time between working with his team on product engineering and maintaining a good customer happiness quotient. He aims to bring SocialPilot to the forefront of social business.