Instagram Trends Report 2025

We’ve released our most comprehensive Instagram study to date, analyzing 4.4 million posts from 45,700 accounts. Discover fresh insights and trends to help your business grow and build authentic connections on Instagram in 2025.

What’s Inside the Report:

We’ve answered your burning questions with actionable insights you’ve been waiting for.

• Discover the industry that’s crushing it with engagement rates of 8.4% (yes, you read that right!).
• A specific caption style is getting 70% more comments.
• One type of post is driving 3.8x more reach (yet only 1% are using it).
• The surprising truth about hashtags that’s changing the game in 2025.
• The golden video length sweet spot that’s boosting shares by 24%.
• Why the optimal posting frequency might not be what you think.

About the Data Behind This Instagram Report

This report is based on a detailed analysis of over 45,700 authentic Instagram accounts and 4.4 million posts. To ensure accuracy, we excluded newly created accounts and profiles with fewer than 1,000 followers, focusing solely on genuine accounts with consistent posting habits and authentic audience interactions. Data was gathered over a 12-month period from January to December 2024 across all industries.